Page 1 HowToWebinar.com 2010 Webinar Launch System WEBINAR LAUNCH SYSTEM Module Two Handout YOUR TITLE AND BULLET POINTS HowToWebinar. 10 Hastings Street. NEW FARM QUEENSLAND. 4055. PH +610732541153 FAX +610731125013 WEB www.howtowebinar.com ABN 43 105 143164 HowToWebinar.com 2010 Webinar Launch System Page 2 The Title of Your Webinar is a Make or Break Success Factor Many of your callers will decide to attend solely on what you call your webinar, so think about the following questions when writing your title. • If a genie popped out and granted your client 3 wishes, what would they be? • What are their top problems and frustrations? • What is their average day like? • Who do they love and respect? • Who do they hate? • What aggravates them? • What hot button key words do they respond to? • Who do they trust? • What are their common questions? Knowing the answer to these questions will allow you to enter the conversation your client is having in their mind. Hit a powerful emotional appeal with your title and topic, and use the biggest leading benefit Its vital that you reach emotion with your topic and also your bullet points when you promote your webinar. HowToWebinar. 10 Hastings Street. NEW FARM QUEENSLAND. 4055. PH +610732541153 FAX +610731125013 WEB www.howtowebinar.com ABN 43 105 143164 Page 3 HowToWebinar.com 2010 Webinar Launch System Here is a list of what people are looking for. People want to:- • Be healthier • Be good parents • Make more money • • Have more time Be up to date with local issues and trends • Be more popular • Be proud • Look better • Be efficient • Have more confidence • Be recognised as authorities • Be respected • Not be embarrassed • Be comfortable • Have more sex • Be successful • Be more attractive • Enjoy life more • Be let in on a secret • Gain personal prestige Here is a list of things to consider • You WANT to present a carrot and a stick. You want to communicate what the caller will get by being on your call, and also what they will not be able to avoid, eliminate or get rid of. Most people respond more to fear and pain!!! • You MUST present a clear and powerful answer to the question ‘what’s in it for me?’ in your title • You DO want to identify who you want to attend your webinar. The key is to get the RIGHT callers onto your webinar • You should find a way to make the webinar ‘just for them’ • You DO NOT want to give away the store in your title. You want to tell the prospect what they will get out of the call BUT not what they will get HowToWebinar. 10 Hastings Street. NEW FARM QUEENSLAND. 4055. PH +610732541153 FAX +610731125013 WEB www.howtowebinar.com ABN 43 105 143164 HowToWebinar.com 2010 Webinar Launch System Page 4 Some Good Headline Examples SIMPLE TIPS: 1. Look at internet marketing sales pages for good headline inspiration. It’s much quicker to customise them for your own topic than to come up with an original headline. 2. Write a number of headlines and choose the best one - (Good copywriters often write 50 - 100 headlines for a single sales page) The discards can often be used in your bullet points 3. Make it very clear who the specific target audience is. Do You Make These Mistakes in Job Interviews? Who Else Wants to Make Big Money in <<insert specific industry>> The Amazing “Face-Lift-Secret-Recipe” Used by Hollywood Stars Who Don’t Want the Pain of Plastic Surgery How a <<insert specific job title>> Made $250,000 Using One Simple Technique That Only Took His PA 2 Hours Per Week - Now It’s Your Turn! The Breeding Secret That Every Dog Owner MUST Know To Assure A Safe And Healthy Pregnancy For Their Dog HowToWebinar. 10 Hastings Street. NEW FARM QUEENSLAND. 4055. PH +610732541153 FAX +610731125013 WEB www.howtowebinar.com ABN 43 105 143164 HowToWebinar.com 2010 Webinar Launch System Page 5 Bullet Points SIMPLE TIPS: 1. Finish the point without a full stop 2. Use a variety of the 5 different types of points The 5 Types of Bullet Points 1. The How To Bullet Insert a benefit after How To ie • How To Make $10K Passive Income While You Sleep 2. The Secret Bullet • The Secret of “Single Finger” Takedowns ... The Ancient Chinese Manoeuvre That Disables A Larger And More Experienced Attacker 3. The Why Bullet Promise to reveal why something is like it is, and then provide a solution that will help your target market • Why 70 per cent of all poisonings happen to children under 5 - And the single best prevention measure for mindful parents to undertake 4. The What Never Bullet Alert prospects to a possible mistake and promise information about how to protect them from making it. • What never to say to your girlfriend in bed. The 7 worst “easy to make” mistakes revealed. 5. The Number Bullet Group together a number of ways, secrets or reasons that something will happen • Seven “Drug Free” Ways to Stimulate The Body To Release It’s Own Natural Pain Killers HowToWebinar. 10 Hastings Street. NEW FARM QUEENSLAND. 4055. PH +610732541153 FAX +610731125013 WEB www.howtowebinar.com ABN 43 105 143164