TELEDRAW
FINAL PRESENTATION
Caitlin Barta
John Bonk
Sabarish Raghupathy
Roy Runyu Shi
OVERVIEW
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Roots go back to a classic game
known as “Telephone”
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First person starts off with a
phrase, next draws a picture of it,
next writes a descriptive phrase
of the drawing, and so on.
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As game continues, pictures and
phrases comically morph
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Game with no real goal except to
have fun and be creative
OVERVIEW
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Available online at
www.teledraw.com as well as on
iOS devices
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Users can rate other’s
descriptions and drawings, as
well as view others’ threads
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Powerful drawing interface allows
very expressive and detailed
illustrations
METHODS
Interaction Mapping
Personas and Scenarios
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5 interviews
3 personas
3 scenarios
Comparative Evaluation
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3 direct competitors
2 partial competitors
1 analogous competitor
7 findings
METHODS
Heuristic Analysis
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Jakob Nielsen's 10 Usability Heuristics
17 findings
Survey
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Link put up on Teledraw.com website
18 questions
36 responses
Usability Testing
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5 users
5 tasks
8 findings
FINDINGS
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The Drawing Interface: Teledraw's drawing interface
is well-liked and packed with many features, but could
still be improved with new functionality.
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Evidence: Interviews, Comparative Evaluation,
Heuristic Evaluation, Survey, Usability Testing
RECOMMENDATIONS
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Improve functionality of hot-keys and guarantee
browser compatibility
Fine-tune default tool specs and the preview window
for better usability
Explore additional drawing tools such as Layers,
Zoom, Clear Canvas and Image Export
FINDINGS
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Help & Instructions: Teledraw's current help and
instructions do not fully explain its core gameplay and
robust set of drawing tools.
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Evidence: Comparative Evaluation, Heuristic
Evaluation, Usability Testing
RECOMMENDATIONS
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Improve gameplay instructions to better convey
Teledraw's concept and gameplay
Increase the quantity/visibility of labels and tool-tips in
the drawing interface
Develop a collection of tutorials and instructional
videos to help users develop their Teledraw skills
FINDINGS
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Channels & Group Play: Users are interested in more
options for playing Teledraw socially or in groups with
friends.
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Evidence: Interviews, Comparative Evaluation, Survey,
Usability Testing
RECOMMENDATIONS
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Fully develop the existing 'Channels' functionality to
support group play
Consider expanding Teledraw's gameplay offerings to
include Team Drawing, Private Threads and richer
commenting/chat features within the application
FINDINGS
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Homepage vs. Profile Page: It is difficult to
distinguish between Teledraw’s logged-in homepage
and the user profile page. Users also had difficulty
locating their recent submissions on Teledraw.
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Evidence: Heuristic Evaluation, Usability Testing
RECOMMENDATIONS
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Show channels, user stats, awards, and social media
links on same profile page.
Allow user to view own submissions as well as others'
submissions on same page
Keep homepage same for logged-in and logged-out
users.
FINDINGS
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Thread Viewer: The Thread Viewer’s purpose and
functionality was a source of confusion for all usability
testers, prompting descriptions such as “confusing”
and “unclear”.
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Evidence: Usability Testing
RECOMMENDATIONS
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After submitting a drawing or description, Thread
Viewer should display user's submission instead of
start of thread
Rename Thread Viewer to something more
understandable
Number submissions so user knows what portion of a
thread they are viewing
FINDINGS
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Marketing and Social Media: Teledraw may benefit
from increased social media presence. The greatest
proportion of survey respondents found out about
Teledraw by word of mouth.
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Evidence: Comparative Evaluation, Survey
RECOMMENDATIONS
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Flesh out information about Teledraw and encourage
reviews on gaming sites
Create a forum or "subreddit" for users
Place social media links on Teledraw in more obvious
locations
SUMMARY
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Evaluating Teledraw through 6 methodological
lenses allowed us to approach the application
from all angles
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Continuity of findings across different methods
speaks to the salience of our research data
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Teledraw’s strong gameplay and loyal users
reflect an application poised to further establish
itself in a competitive marketplace
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Thank You!