1. finance

BACKGROUND
Did you know crowdfunding first gained popularity as a way to fund grassroots
social endeavours?
The flagship Crowdfunding for Development (CF4Dev) MOOC is an exciting
and innovative training course that combines unconventional approaches in
development financing with an innovative online learning platform. Massive
Open Online Courses or MOOCs provide a free open access web-based
learning platform to a large number of participants around the world. MOOCs
platforms such as Coursera, EdX, and Stanford Venture Lab are democratizing
education, promoting lifelong learning internationally, and transforming
learning. Meanwhile, crowdfunding is a relatively new approach to financing
development projects that uses the power of the ‘crowd’ to collect small
contributions from a number of supporters to help finance start-ups, nonprofit initiatives and social enterprises.
Around the world, national and international institutions, such as the GIZ, DFID,
EU and World Bank are paying greater attention to the impacts of crowdfunding
on local economic development. Crowdfunding is democratizing access to
capital and bringing greater financial inclusion and economic development to
traditionally “bottom of the market” segments of the population that were
previously considered “unbankable,” or unprofitable. Crowdfunding has the
potential to unlock much needed early-stage financing for entrepreneurs in
developing countries. By 2013, crowdfunding had become a US$ 5.1 billion
market globally.
Crowdfunding is democratizing access to capital and bringing
greater financial inclusion and economic development
The CF4Dev MOOC leverages on ITC-ILO’s recent work on crowdfunding for a
mobile learning product, e-learning platform, and our previous experience in
collaborating in MOOCs.
An 8-weeks online MOOC with 7 modules on the fundamentals of crowdfunding
for development projects, methodologies and tools. In each of the modules
we will discuss and exchange knowledge through a variety of learner-centred
action activities.
The centrepiece of the CF4Dev MOOC is the capstone project at the end of the
course, where participants will have the chance to exhibit and share their ideas
with others. The course starts with basic concepts of CF4Dev, and with each
learning module, we will provide you the know-how, tools, templates, and
build the peer support system for you to build and launch your own CF4Dev
campaign.
DID YOU KNOW
CROWDFUNDING FIRST
GAINED POPULARITY
AS A WAY TO FUND
GRASSROOTS SOCIAL
ENDEAVOURS?
WHY A MOOC?
Since 2013, a number of the world’s leading higher education and
development organization including the World Bank and the University of
Pennsylvania’s MOOCs4Development (MOOCS4D) initiative examine into
MOOCs and their impact on development and capacity building. MOOCs
are greatly expanding the capacity of development organizations to meet
the growing demand for educational and learning content worldwide.
MOOCs are offering greater accessibility, adaptability, affordability, and
scalability of high quality education to large number of learners around the
world, including in developing countries and under-served communities.
At the same, MOOCs are a new online education model that is flexible
and facilitates lifelong learning. Due to the ‘massive’, ‘open’ and ‘online’
nature of MOOCs, they are a new and powerful marketing mechanism for
our institutional partners and ITC-ILO to strategically communicate and
showcase our expertise and strengths. The MOOC can also be used to
attract and pull-in a broad range of new learners who are not the traditional
target constituents.
OBJECTIVES
By the end of CF4Dev MOOC, learners will be able to plan, apply the proper
tools and execute their own CF4Dev campaign. The learning objectives of
this MOOC are to:
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Recognize the role of crowdfunding and its impact on development
Plan the main steps in developing a crowdfunding communication
plan
Identify the social media tools to build networks and promote
campaigns
Use metrics and social data to improve outreach and engagement
Build CF4Dev campaigns for institutional purposes and projects
CONTENT
The training could cover the following topics:
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Crowdfunding and its impact on development;
Crowdfunding benefits, challenges, modalities and services;
How to identify a crowdfunding target community and supporters;
Crowdfunding campaign tools and strategy
Working with social data for crowdfunding
Capstone project: Creating a tailor-made crowdfunding for
development strategy
MOOCS ARE GREATLY
EXPANDING THE CAPACITY
OF DEVELOPMENT
ORGANIZATIONS TO MEET
THE GROWING DEMAND
FOR EDUCATIONAL AND
LEARNING CONTENT
WORLDWIDE.
METHODOLOGY
The CF4Dev MOOC is consisted of an 8-weeks online open learning course,
facilitated by two expert trainers and several other international experts on
crowdfunding and development. To fine tune the needs of the participants
and the design of the MOOC a preliminary needs analysis will be conducted
through an on-line survey.
The centrepiece of the CF4Dev MOOC is the capstone project.
From modules 1 to 6, learners will design and plan their own
CF4Dev idea and campaign. The last module is the capstone
project, it will display participants’ CF4Dev campaign plan
and design in a course gallery.
The CF4Dev MOOC will build new and connect existing online communities
of learners and practitioners and help deliver technical knowledge as well
as foster the exchange of very practical skills among practitioners on how
to tackle specific development challenges. Participants will co-create and
exchange their own experiences and knowledge meanwhile crowdsource
for solutions, network, and promote their own CF4Dev projects.
Furthermore, considering the objectives of the MOOC, it will focus on
participatory activity-oriented learning augmented by audio-visuals,
videos, webinars, easy-to-follow templates, peer-to-peer work groups,
group evaluation, strategic mapping and checklists of best practice. The
MOOC will be supported by learning material (articles, links, multimedia)
and tools that will be made available to each participant.
Webinars & Discussion Forums
Videos
Collaborative & Activities
Strategic Planning Exercises
Readings & Online Resources
Quizzes
LEARNERS WILL DESIGN
AND PLAN THEIR OWN
CROWDFUNDING FOR
DEVELOPMENT IDEA AND
CAMPAIGN
COURSE OUTLINE
MODULES
MODULE 1
Introduction &
Brainstorming
Ideas
MODULE 2
Models &
Websites
MODULE LEARNING OBJECTIVES
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LEARNING ACTIVITIES
Introductions, meet & greet, and FAQs.
Familiarize with MOOCs and becoming comfortable
online learner.
Articulate the basic concepts of crowdfunding4dev.
Learn the Myths and Realities of crowdfunding.
Share your CFDev idea with peers in this MOOC.
What is crowdfunding webinar
Understand fixed vs. flexible funding models.
Understand the 5 major categories crowdfunding
models.
Recognize the basic services and fees of major
crowdfunding platforms and find one that works
for you.
All-or-Nothing vs. Flexible Discussion
Myths and realities of crowdfunding
CFDev Idea Template
Selecting a Crowdfunding Model
Selecting a Crowdfunding Site
Stakeholder Mapping with 3 Cs
MODULE 3
Target Audience
& Community
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Know how to map your social community and their
distance from you.
Know how to identify your target audience.
Learn who is your target audiences/supporter.
Empathy Mapping
Market Segmentation
MODULE 4
Crafting Your
Campaign
Message
MODULE 5
Crowdfunding
Campaign
Tools
Create your CF4Dev campaign message.
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Use practical tools of online storytelling.
Craft Your CF4Dev Story
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Learn tips of what works and what does not work in
crowdfunding campaigns
Recognize and know the basics of commonly used
campaign tools.
Learn the essentials of planning CF4Dev campaign
communications strategy
Top 100 Lists of What Works
Understand the basics of results management and
indicators
Learn what is social data and how it applies to your
campaign
Know how to use Google Analytics to analyze indicators
for results
From Indicators to Results Webinar
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MODULE 6
Crowdfunding
Web Analytics
CAPSTONE
PROJECT
Course Gallery
Perfecting Your Campaign Message
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Synthesize and reflect on key learning objectives
Emerging Trends in CF4Dev
Share and exhibit participants CF4Dev campaign plan
Feedback on the course and highlights.
CFDev Campaigning Tools Webinar
Communication Plan Template
Deciphering Social Data
Google Analytics Step-by-Step
Top 100 Lists of What We Learned
Emerging Trends in CF4Dev Trend
CF4Dev MOOC Project Exhibition
Feedback and Highlights
CONTACT
International Training Centre of the ILO
Delta Programme
Viale Maestri del Lavoro, 10
10127 Turin – Italy
[email protected]
www.itcilo.org/cf4devmooc