1. business and industrial
2. advertising and marketing
3. advertising

MEDIA
MEDIAKIT
KIT2015
2014
2014 MEDIA KIT
Mission Statement
Modern Painters is the definitive international source for analysis of contemporary art and culture—from
painting, sculpture, and video installation, to photography, film, architecture and performance. Our
oversized pages are visually dynamic, full of artwork by some of the most exciting talents working today,
much of it previously unseen. The writing—by some of the best known voices inside and outside of the art
world—is fresh, incisive, and above all accessible.
Modern Painters presents art and the art world on the broadest canvas. It identifies the
most promising new talent, analyzes the work of proven artists, and provides
a roadmap to visual culture today.
—Daniel Kunitz, Editor in Chief
Contributors
Coco Fusco
Rick Moody
Rosalee Goldberg
Massimiliano Gioni
Steven Henry Madoff
Adam Kleinman
Robert Storr
Marcia Vetrocq
Editors
Daniel Kunitz
Wendy Vogel
Scott Indrisek
Thea Ballard
Ellen Fair
Bjarne Melgaard
Chris Kraus
Brian Dillon
Anne Collier
Linda Nochlin
Ben Davis
Suzanne Lacy
Robert Long
Gillian Wearing
Carrie Mae Weens
Wilhelm Sasnal
Geoff Dyer
Doug Harvey
Claire Wrathall
In Every Issue
Introducing
Modern Painters profiles international artists on the rise.
Features
Our writers uncover stories about new artistic directions and trends, as well as the most important artists
working today. The world’s most profound thinkers, scholars, and essayists offer insightful perspectives on
today’s culture.
Studio Check
Modern Painters provides readers a behind-the-curtain peek into an artist’s studio to see their tools,
totems, and techniques.
Biopic
Artists explain in their own words the origins of single artwork, it’s inspiration, personal significance, and how it
was made.
Reviews
Modern Painters’s leading critics report on the best shows around the world.
Book and Film Reviews
Authoritative assessment of the most anticipated volumes.
Ins & Outs
News, dealer interviews, artist comings and goings.
Hit List
Design items, books, films, and other things we like.
Party Pictures
Help, Don’t I Know You
How It Is
A witty, humorous, and sometimes tart graphic guide to the evolving art world.
Portfolio
Previews, trends, new ideas, news.
Newsmaker : A profile or Q&A with an artist or curator who is making news.
Out There : A preview of shows that exemplify a cutting-edge idea or art-making technique.
Meme : A look at upcoming shows that partake of a significant trend.
A/V Lab : An artist or show working in multimedia or new media
Cine-File : An upcoming film.
Curator’s Choice : Major curators tell us what they love, what they loathe, what they are doing and why.
*content may be subject to change
Audience
From collectors to art professionals, artists to educators, our audience has a personal relationship
to artmaking and analysis. Modern Painters is their voice; it provides essential information
on what is relevant today and why to pay it close attention. Although our content does not
tailor itself to a specific economic class, our readers are undeniably those whose expertise has
provided them with more than modest means.
A must read for collectors, Modern Painters brings the freshest new talent to their attention
and offers a unique perspective on established artists and tastemakers. The art world can be
overwhelming. Modern Painters navigates today’s collector through it, with accessibility, panache
and authority.
Reader Profile
Average age
43
Buy and collect art
83%
Average household income $181,000
Average net worth
$1.5 million
Marital status
55% married
Education
85% attended college
Male
58%
Female
42%
Professional/Managerial
63%
Board Member
31%
President/CEO
16%
Readership
Total Readership 54,000
Readers Per Copy
3.7
Subscription
29%
Newsstand
41%
Bonus Distribution
30%
(Art Fairs, Events, Galleries, etc.)
US/Canada
65%
Europe
31%
Asia & Rest of the World
4%
N E WS S TAN D AN D BO N US
D ISTR I B UTIO N
Louise Blouin Media has an unmatched presence
and distribution at major international fine art
fairs, including: The Armory Show, EXPO Chicago,
Korean International Art Fair, Art Basel, Art Basel
Miami, Art Basel Hong Kong, FIAC, Art Cologne,
Frieze, Art MRKT San Francisco, Art Aspen, Palm
Springs Fine Art Fair, Miami Project, NADA, Pulse,
and many others; plus museums, galleries, auction
events, and the special events of Louise Blouin
Media. Distribution includes a vast network of
museum bookshops and newsstands.
Testimonials
“Modern Painters has become our preferred and most
successful venue for advertising. Among other factors,
we like that the over-sized format allows for more visual
impact and the fact that collectors have
repeatedly stated that Modern Painters has become their
magazine of choice.”
“We advertise in Modern Painters Magazine because of
the exposure it brought us with international collectors.
We get more inquiries by advertising in Modern Painters
on installations, moving image, and new media from a
broader sector than any of the other fine art publications.”
— Eileen Braziel, Eileen Braziel Fine Art
— ZieherSmith
“Modern Painters’ oversized full page ad format allows
us to present a strong visual message. The gallery has
received a greater response from ads run with Modern
Painters than any other art publication.”
— Hillary Metz, Blythe Projects
“No other magazine [Modern Painters] has played such an
influential role and none since the War has stimulated such
debate.”
— Nicholas Serota, Director, Tate Modern
“We have advertised in various international publications
over the years, but we were stunned at our first
experience working with Modern Painters. We decided to
experiment with a half-page color ad, to see how it looked
and to gauge the response. The issue had not yet hit the
stands when a call came in to us from Minneapolis, from
an unfamiliar collector. He asked about the piece he’d just
seen in the ad, and immediately bought it, and he’s been
back repeatedly. And so we’ve been back repeatedly
to Modern Painters, enjoying the fruitful working
relationship.”
— John Corbett & Jim Dempsey,
Corbett vs. Dempsey
Gallery, Chicago, www.corbettvsdempsey.com
“Modern Painters gives me a warm feeling in an unlikely
place.”
— Steve Martin, Actor and Collector
“Possibly the most infuriating art publication [Modern
Painters] to come out of Britain. It’s a pleasure to write for
it, whatever the hell it is.”
— David Bowie, Musician, Writer, Actor and Collector
“Louise Blouin Media has a unique portfolio of magazines
that reach and engage the most important, yet elusive, of
audiences, namely the taste makers and style arbiters who
are the most powerful and discerning of “socio-cultural
influencers.” The magazines are a direct conduit to the MPI
(those of money, power and influence) and represent the
epitome of non-traditional alternative media, which break
through the market clutter of “traditional media.”
— Matthew Evins, President of Evins Communication
We love Modern Painters because since its beginnings,
Modern Painters has been a publication with much insight
in the art market and the artists featured. Positioning
themselves as an educational tool for any avid reader who
would like to know the current situation of the art world.
— Walter Otero Contemporary Art
2015 Advertising Closing Dates
ISSUE
AD SALES CLOSE
MATERIALS DUE
ON SALE
JANUARY 2015
Nov 14
Nov 21
Jan 6
FEBRUARY 2015
Dec 15
Dec 19
Jan 29
MARCH 2015
Jan 16
Jan 23
Feb 26
APRIL 2015
Feb 13
Feb 20
March 26
MAY 2015
Mar 13
Mar 20
April 30
JUNE 2015
Apr 17
Apr 24
May 28
JULY/ AUGUST 2015
May 15
May 22
June 25
TOP GALLERIES ISSUE
June 19
June 26
July 30
SEPTEMBER 2015
July 17
July 24
Aug 27
OCTOBER 2015
Aug 21
Aug 26
Sept 29
NOVEMBER 2015
Sept 18
Sep 25
Oct 29
DECEMBER 2015
Oct 16
Oct 23
Nov 27
CONTACT:
LOUISE BLOUIN MEDIA PRODUCTION DEPARTMENT:
88 LAIGHT STREET, NEW YORK, NY 10013
PHONE +1 917 767 3279
FAX +1 212 627 4139
SEND ADS TO: [email protected]
FOR MORE INFORMATION PLEASE CONTACT:
KATHY MURPHY, PUBLISHER, MODERN PAINTERS
CELL: +1 917 767 3279
[email protected]
SKYPE: KMURPHYLBM
Join These Prestigious Advertisers
TOM OTTERNESS
C R E AT I O N M Y T H
O C TO B E R 2 2 - N OV E M B E R 2 5 , 2 0 1 4
40 WEST 57TH STREET | NEW YORK | 10019
KISSING COUPLE (LARGE), 2013, BRONZE
74 1/2 X 54 X 32 IN., 189.2 X 137.2 X 81.3 CM, EDITION OF 3
Gagosian Gallery
Aquavella
212 541 4900 | MARLBOROUGHGALLERY.COM
Marlborough
Paula Cooper Gallery
Waltero Otero
Suzanne Geiss Company
Yves Saint Laurent
Victoria Miro
Hauser & Wirth
Dominique Levy Gallery
M E C H A N I CA L S P E C I F I CATI O N S
A
B
C
BLEED ADS
A. Spread
B. Full Page
FORMAT
Hi-res PDF files (made using Acrobat Distiller® 5 or later
or InDesign). Clients will be billed $100 for files that
require conversion from, Photoshop®, InDesign®, and
Illustrator® to PDF.
D
LIVE AREA
18.75 x 11”
479 x 279mm
8.57 x 11”
218 x 279mm
NON BLEED ADS
C. Page D. Half Page Vertical
E. Half Page Horizontal
E
TRIM
20 x 12.25”
508 x 311mm
10 x 12.25”
254 x 311mm
BLEED
20.25 x 12.5”
515 x 318mm
10.25 x 12.5”
261 x 318mm
8.57 x 11”
218 x 279mm
4.16 x 11”
106 x 279mm
8.57 x 5.375” 218 x 137mm
Please note: Bleed pages require an additional 0.125” or 3.5mm bleed on all sides.
Trim size on all ad formats must be 0.375” or 9.5mm inside trim edge.
PRODUCTION CHARGES
Any production costs incurred by the advertiser will be billed as
“Ad Design Production/Layout” charges. Advertisements must
meet Modern Painters size and digital file specifications or client
will be billed for necessary adjustments. All materials received a
week
after ad sales close will incur a late fee.
DESIGN (INCLUDES PDF AND PROOF)
A. Spread Bleed $550 D. Half Page Vertical $150
B. Page Bleed
$250 E. Half Page Horizontal $150
C. Page Non Bleed$250
Contact: [email protected] or phone 646.348.6306 or
212.447.9555, ext. 229
MEDIA
Please include your company name on all folders and files. Files
smaller than 5 MB are accepted via e-mail to:
[email protected].
For larger files please forward to [email protected] via
yousendit.com or via your own FTP site.
Please send proofs and Mac-formatted CD-ROMS to:
LOUISE BLOUIN MEDIA PRODUCTION DEPARTMENT
88 LAIGHT STREET, NEW YORK, NY 10013
No floppy or Zip discs accepted.
HI-RES PDF FILES
The Hi-res PDF files MUST have:
1. All fonts embedded.
2.The correct mode (CMYK or Grayscale) never RGB, LAB or
embedded color profiles (No ICC profiles).
3.All spot colors must be converted to CMYK. No file with PMS
colors will be accepted unless pre-ordered.
4.All high-res images must be embedded in the file.
No OPI (Open Prepress Interface) images can be used.
5.Resolution: 300 DPI for all submitted images and files.
6.All PDFs must have bleed marks and registration marks.
ACCEPTED PROOFS
The following are the only accepted proofs for four color ads:
1. Kodak® Approval proof
2.Fuji® FINALPROOF
3.Matchprint® DIGITAL H/T Proof
4.If a color calibrated proof is not provided with four color ads,
client will be billed $50 for the cost of pulling each proof.
Since the client will not be able to sign off on the proof, the
publication is not responsible for the color of
the proof.
Proofs must be created with SWOP Web Offset gains.
Publication not responsible for variance between digital file,
and any proof not listed above. Proof must be screened at
133 line screen on publication base, color calibration SWOP
standards, density max 300%.
BACKUP WORK FOLDERS
In addition to the PDF, ALL supporting fonts, illustrations,
and image scans must accompany each submitted ad. All
submitted fonts must be for MAC OS and Postscript in
nature. No PC fonts accepted. Any stylized fonts in Quark® will
not be accepted. Illustrator files should have all type converted
to outlines. All files must be saved to disc in the Macintosh OS
format. A disc directory and proper proof must accompany each
ad file. All submitted images and/or files must be converted to
CMYK.
FOR MORE INFORMATION, PLEASE GO TO WWW.BLOUINARTINFO.COM
MP111208 US