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2014
ANNUAL
REPORT
The Salvation Army
Orlando Area
Command
Doing the
most good
for
95
YEARS
Orlando Area Command
1920 to 2015
About The Salvation Army: “Doing !e Most
Good.” In these four words, our mission – to feed, to clothe,
to comfort, to care. To rebuild broken homes and broken
lives. By walking with the addicted, we can lead them to
recovery. In fighting hunger and poverty, we can feed and
nurture the spirit. And, in living and sharing the Christian
Gospel by meeting tangible needs, we give the world a lasting
display of the love behind our beliefs.
Table Of Contents
Letter from the Area Commander . . . . . . . . . . . . . 3
Delivery of Programs & Services. . . . . . . . . . . . . 4-6
Financial Statement . . . . . . . . . . . . . . . . . . . . . . . . 7
Advisory Board . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Women's Auxiliary . . . . . . . . . . . . . . . . . . . . . . . . . 8
How to Give . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . 9
...to Feed, to Clothe,
to Comfort, to Care.
Our Mission: !e Salvation Army, an international
movement, is an evangelical arm of the universal Christian
Church. Our message is based on the Bible, and our ministry
is motivated by the love of God. We preach the Gospel of
Jesus Christ and meet human needs in His name without
discrimination.
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2014
ANNUAL
REPORT
The Salvation Army
Orlando Area
Command
Letter from the Area Commander
Dear Orlando Community,
I am always thankful whenever the community has the opportunity to learn about what !e Salvation Army of Orlando does on an
everyday basis. !at is one of the reasons that I am proud to present our 2014 Annual Report. In these pages, you will discover
everything that we do to meet human need in the name of Jesus without discrimination. One of the most common responses that I
get from individuals when they hear our story is that they simply did not know everything that !e Salvation Army does.
You will find it interesting to know that, on any given night, !e
Salvation Army in Orlando houses over 700 children, women, men,
and senior citizens. Many of these people would not have a home if it
were not for !e Salvation Army opening its doors to help them. On
any given month, !e Salvation Army serves 35,000 hot meals to
those who are hungry in our community.
Many people might know !e Salvation Army for its thrift stores or
its kettles at Christmas time, maybe even for all the work we do for the
homeless and the hungry; but did you also know that !e Salvation
Army provides character building and educational activities for young
people? Several nights a week you will find young people at !e
Salvation Army. Here they receive a good meal, fun, and fellowship,
and also activities that will build them as a successful person.
Whether it is touching the life of a child or meeting the needs of a
homeless individual, !e Salvation Army is here 365 days a year.
I would encourage you to find out more about what !e Salvation
Army is doing in Orange County. You can do this by going on our
Majors Mark & Rhea Woodcock
website, www.salvationarmyorlando.org or by simply calling us to set
Orlando Area Commanders
up a tour! We would love to be able to show you, your friends,
associates, church, and school all that !e Salvation Army does each
day, every day. You too just might say that you did not know everything that !e Salvation Army does. We can only do these things
because of your kind support.
!ank you for all you do whether it be volunteering, praying, or giving a monetary donation in support of your Salvation Army. We
appreciate it!
May God richly bless you.
Sincerely,
Major Mark A. Woodcock
Orlando Area Commander
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Delivery of
Programs & Services:
Emergency Assistance/Social Services: !e
Salvation Army is here to offer a hand up rather than a hand out.
Not only are our clients’ basic needs met such as food, clothing,
school supplies, and financial assistance for mortgages, rent, or
utilities, but thousands are directed towards a stable future
through case-management and referrals.
People Assisted . . . . . . . . . . . . . . . . . . . . . . . . . 3,806
Meals Served for Street Line Feeding. . . . . . 11,898
Holiday Assistance: Without the support of the
community through !e Salvation Army, thousands of children
would miss the excitement and joy of Christmas morning. As
volunteers come together to help reach families and individuals in
need, thousands of toys and a barrage of clothing are distributed
throughout the season. All items are new and bought by
individuals and companies who truly want to help. Additionally,
Salvationists visit several thousand people in nursing homes and
the veteran’s hospital.
Men’s Shelter: !e Men’s Shelter is a refuge for men in need
with programs for the hungry, unemployed, and those searching
for guidance. Our goal is to help each man become self-sufficient
and better prepared for unfortunate circumstances. Case management helps men set goals and eventually realize their dreams.
Men in Program . . . . . . . . . . . . . . . . . . . . . . . . 2,445
Veterans in Program . . . . . . . . . . . . . . . . . . . . . . 226
Meals Served . . . . . . . . . . . . . . . . . . . . . . . . . . 60,852
Transitional Shelter Care: Men and women in our
Transitional Program participate in extensive case-management
with the goal of finding permanent housing, increasing their
income, and attaining a personal goal. Clients participate in life
skills courses, job and employment training and other programs to
gain the tools needed for self-sufficiency.
Men in Program . . . . . . . . . . . . . . . . . . . . . . . . . . 209
Women in Program . . . . . . . . . . . . . . . . . . . . . . . 135
Children in Program . . . . . . . . . . . . . . . . . . . . . . . . 4
Individuals Assisted . . . . . . . . . . . . . . . . . . . . 57,186
Volunteerism: Our volunteers form the army behind the
Army. From the holidays to the everyday, volunteers are what arm
!e Salvation Army with enough force to continue fighting
against homelessness, hopelessness, and hunger in Central Florida.
Volunteers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,016
Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25,012
Interns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Intern Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,310
Women’s and Children’s Shelter: !e Women’s
and Children’s Shelter provides a safe and secure place for
homeless women and children to lay their heads until they are able
to move forward in confidence to a life on their own. Shelter
residents are also encouraged to continue their education at a
nearby learning institution.
Women in Program . . . . . . . . . . . . . . . . . . . . . . . 687
Children in Program . . . . . . . . . . . . . . . . . . . . . . . 30
Veterans Program . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Meals Served . . . . . . . . . . . . . . . . . . . . . . . . . . 34,059
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Camp Keystone: Located in Starke, FL, on 180 acres,
Camp Keystone provides a place where underprivileged children
can just be kids. For many children, this is the only time during
the year where they receive three square meals a day. Activities
include, but are not limited to, riding horses, playing tennis,
swimming and boating in addition to learning how to play musical
instruments. A variety of other educational programs are also
offered to help ensure that our children are talented well rounded
individuals!
Children at Overnight Camps . . . . . . . . . . . . . . 302
Days of Overnight Camping . . . . . . . . . . . . . . 1,129
William & Catherine Booth Towers: !e
William and Catherine Booth Towers are two affordable HUD
subsidized high-rise apartment complexes designed exclusively for
seniors trying to survive on fixed incomes. Each tower offers 24hour monitoring, laundry rooms, recreation rooms, lounge areas,
and a beautiful view overlooking downtown Orlando.
Days of Care Given . . . . . . . . . . . . . . . . . . 114,7372
Seniors Housed . . . . . . . . . . . . . . . . . . . . . . . . . . 320
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– Continued on Next Page –
Delivery of
Programs & Services:
– Continued –
Adult Rehabilitation Center: !e ARC provides a
nine-month drug and alcohol rehabilitation program at no cost to
participants. Supported by the sales of our !rift Stores,
participants are provided with adequate housing, nourishing
meals, and necessary medical care, while receiving the benefits of
group therapy, guidance, and job training. Program participants
graduate as whole individuals prepared in body, mind, and spirit
for active useful roles in society – free from addiction.
Men Given Rehabilitation & Treatment . . . . 1,611
Meals Served . . . . . . . . . . . . . . . . . . . . . . . . . 218,394
2014 Financial Statement
– Oct. 1, 2013 to Sept. 30, 2014 Fiscal Year –
Revenue
Public Support. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,866,931
Internal Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $582,709
United Way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $405,193
Government Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500,801
William & Catherine Booth Towers* . . . . . . . . . . . . . . . $3,322,786
Corps Community Center: !rough worship, various
buoyant services, youth programs, and other cheerful community
activities, !e Orlando Citadel Corps strives to continue serving
the least and the last in our community. !e Corps provides
weekly worship services, music, and diverse Christian
programming for people of all ages.
Attendance at Youth Outreach Meetings . . . . 5,695
Attendance at Music Ministry Meetings . . . . 2,924
Religious Services . . . . . . . . . . . . . . . . . . . . . . . . . 322
Attendance at Services . . . . . . . . . . . . . . . . . . 13,849
Attendance at Sunday School . . . . . . . . . . . . . 5,179
Meals Served . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,040
Adult Rehabilitation Center . . . . . . . . . . . . . . . . . . . . . $10,430,033
Total Revenue. . . . . . . . . . . . . . . . . . . . . . . $19,108,453
Expenses
Emergency Assistance/Social Services . . . . . . . . . . . . . . $2,217,478
Staff Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,816,485
General. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $103,964
Fundraising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $272,079
Disaster Services: In times of disaster, !e Salvation
Army is frequently the first on the scene and the last to leave –
providing a swift and effective response during times of natural
and man-made catastrophe. In Orange County, !e Salvation
Army has a specific role in being the primary agency for
coordinating, collecting, and distributing food and water.
Volunteers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Volunteer Hours. . . . . . . . . . . . . . . . . . . . . . . . . . 268
Meals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500
Cold Drinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,355
Corps Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $530,702
Support to Supervising Headquarters . . . . . . . . . . . . . . . . $361,941
William & Catherine Booth Towers* . . . . . . . . . . . . . . . $2,977,273
Adult Rehabilitation Center . . . . . . . . . . . . . . . . . . . . . $10,430,033
Total Expense . . . . . . . . . . . . . . . . . . . . . . . $18,709,955
Net Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . $398,498
*William and Catherine Booth Towers receive additional
government support through Housing & Urban Development
(HUD) subsidized funding.
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7
Doing the Most Good
When hope seems lost, we lift those
in need and support future stability.
Our Advisory Board
Sandra E. Breitenstein
Curt Brownlee
James P. Caruso, Jr.
George L. Clapham
Brian Colley
Gene Colley
!omas V. Core, Sr.
Peter Dietzel
Matthew Englett
Charles Ewing
Paul G. Flory
Danny Gordon
Joseph S. Guernsey
Bob Harvey
Eric Holm
Eric Jackson
Dean K. Jennings
Lorelie Johnson
Jeff W. Johnston
Debi Jones
Gary McCall
Joseph Morgan
Gene Muhart
Norbert Ortiz
Daniel K. Pressler
Tracy Richardson
Charles B. Robinson
David E. Robinson
Steve Rocca
Gregory J. Ruse
Women's Auxiliary
Julie Albachiaro
Valarie Auvill
Susan Brisban
Jill Bronson
Melissa Ann Dietel
Teresa Ferrarini
Melissa Germain
Angela Gutekunst
Rosalind Hajjar
Susan Hangartner
Danielle Holm
Diane Holm
Lisa Kamer
Reidi Lott
Barb MacDonald
Elizabeth Murdoch
Vicki Myers
Katie Riley
Tansey Soderstrom
Lisa Waddington
How To Give
Local Support: Donations will provide your community
with services impacting the health and welfare of your “neighbors,”
and should be made payable to “!e Salvation Army Orlando
Area Command.” All gifts will be allocated to “General Operating
Support” unless donors request a designation to a specific program
or service. Donations can also be made on the web by visiting
www.SalvationArmyOrlando.org and clicking on the “Donate
Online” tab near the top of the page.
Honorary Gifts: Year-round “personalized” honorary gifts
are a great way to celebrate holidays and special occasions, while
supporting the many service programs of !e Salvation Army.
Planned Giving: A strategy of giving can be developed
with your advisor and an Army representative to benefit both
yourselves and the recipients of !e Army, and are available
through Wills, Life Insurance, Fixed Payment Trust, Variable
Payment Trust, Gift Annuity, Deferred Gift Annuity, Pooled
Income Fund, Real Estate Remainders, Revocable Living Trust,
Retirement Accounts, and Memorial Giving.
Please call toll free (800) 758-2769 to reach local Planned Giving
Associate Director Susan C. Furrer, CFPP for assistance or to
obtain the proper bequest wording to ensure your gift is utilized
as requested; or Regional Resource Development Director
Christine Wright, CFRE for information on cash, stock, real
estate, foundation, and corporate gifts; or visit us on-line at
www.SalvationArmyOrlando.org
Acknowledgments
Design: Donated by Ken Williams, Jr. of GraphicsQuarter.net
Printing: Costs associated with the printing of our annual
report have been generously donated by an anonymous donor.
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THE SALVATION ARMY ORLANDO AREA COMMAND
Physical Address:
416 West Colonial Drive
Orlando, FL 32804-6802
Phone: 407.423.8581
Web: SalvationArmyOrlando.org
Facebook: Facebook.com/SalvationArmyOrlando
Mailing Address:
P.O. Box 540657
Orlando, FL 32854-0657