1. sports
2. golf

FIRST QUARTER 2015
W W W. S A N TA R O S AC LU B . C O M
LIFESTYLES
T H E O F F I C I A L N E W S M A G A Z I N E O F S A N TA R O S A G O L F A N D B E A C H C L U B
Inspired
You’ll be
by Our New Brand Messaging
page 19-20
2 FROM THE PRESIDENT
15 FANTASTIC SHOTS
18 BEACH SAFETY
New Board of Directors Listing and Letter
from President, Mac Clark
The members who made this list
did something incredible on the
course.
You can never be reminded too
much about beach safety. Review your
beach flag colors and meanings.
2
LIFESTYLES
YOUR
2015-2016
BOARD
OF
DIRECTORS
MacPresident
Clark
Lee Dickerson
Treasurer
David
Kettell
The board of directors’ key
purpose is to ensure the
company’s prosperity by
collectively directing the
company’s affairs, while
meeting the appropriate
interests of its shareholders
and stakeholders. In addition
to business and financial
issues, boards of directors
must deal with challenges
and issues relating to
corporate governance,
corporate social responsibility
and corporate ethics.
Bob
Montgomery
Winston
Pittman
Steve Catalano
Vice President
Allen
Butler
Secretary
Steve
Tabor
bill
wyrough
W E B S I T E U P DAT E S
The Digital Membership Directory is Now LIVE.
Members now have access to a viewable “tee
sheet” through the website.
LIFESTYLES
STAFF
LISTING
Matthew Lindley
Club Consultant/General Manager
Professional Golf Management
[email protected]
850.267.1240 ext. 7
Carter Murchison
Director of Golf
[email protected]
850.267.2229 ext. 4
Lisa Wright
Controller
[email protected]
850.267.1240 ext. 6
Sarah Brazwell
Membership & Marketing Director
[email protected]
850.267.2229 ext. 3
Cherryl Marcey
Special Event Manager
[email protected]
850.267.1240 ext. 3
Prophecy Spaid
Staff Accountant & Member Billing
[email protected]
850.267.1240 ext. 4
Nickia Padgett
Accounting Assistant
[email protected]
850.267.1240 ext. 5
Kelly Barker
Golf Course Superintendent
[email protected]
850.267.2229
Frank Sneed
PGA Professional
[email protected]
850.267.2229
Shawn Biesel
Vue on 30a Food & Beverage Manager
[email protected]
850.267.2305 ext. 4
Chef Giovanni Filipponi
Executive Chef
[email protected]
850.267.2305
Carol Clausen
Mulligan’s Grille Manager
[email protected]
850.267.1979
3
PRESIDENT’S
LETTER
The board and I have been entrusted with the responsibility
of looking after the operations of our club and ensuring
that it is managed to benefit the majority of our members
in a way that is financially sound. The board and I cannot
do this alone. We have an excellent staff and department
heads in place but, the other key ingredient is YOU, the
member.
As we move forward in this endeavor, we will continue
to research best practices for our club in addition to our
amenity charges. When presented with these changes,
please think about how they benefit the club. This must
be the common goal for each one of us. Rest assured
the board will not change anything without thoroughly
weighing the effect on our members and the club itself.
Our actions will always be for the long term financial
health of SRGBC.
I encourage you to ask us questions and offer suggestions
regarding the operations of the club. Please take advantage
of the information offered on our website. By doing so,
you will have financial data that is up to date and critical
in our decision making process. It is imperative that you
see and know what the board sees.
We have inherited a healthy change in the financial
operation of the club. We are dedicated to seeing this
positive change continue and become even better. Our
members are the foundation of everything we are and
can become. Ask someone to come join us and be a part
of a great and growing club to use and enjoy.
Mac Clark
President
Santa Rosa Golf & Beach Club
4
LIFESTYLES
INSIDE THIS ISSUE
6 Friends Share the Course
and Heart with Joel Getman
8 Make More Putts
Three Tips from Carter Murchison
2015 BEACH CLUB
UPDATE
11 Living “La Cima”
Make the Most of Your ClubCorp
Benefits
9
12 Meet Roy Messer
13 Tournament Results
Find out who came out on top
19 Our Club is Ispirational
We think you’ll agree that our new
brand messaging is too
Tastes of Old & New
Try a NEW SUMMER COCKTAIL
from Vue on 30a
21 Course Superintendent,
Kelly Barker is on the Move
22 Vue on 30a Music Lineup
And other upcoming events
16
EQUITY
JUNIOR
SOCIAL
Butch & Sally Webster
Bill & Velina Hartmann
Justin & Barbie Wiggins
Blake & Sarah Svoboda
Lee & Kate Owen
John & Terri DeLoach
Tom & Denise Whiddon
Gerry Romanowski
Ted Binkoski & Marian
Bonsignore
John & Tracy Wallace
John & Sheila Harlow
Guy & Harriet Bradley
WELCOME
NEW
CLUB
MEMBERS
5
Event Update
Wedding & Social
LIFESTYLES
W
e’re off to a great 2015 with weddings
and rehearsal dinners. Our first
wedding took place in February. An
intimate reception of 16, in the West Wing and a
three-course dinner with the beautiful sunset view
as a backdrop.
Members Rick and Kim Pataky hosted their daughter,
Michelle’s wedding in March. Festivities started
the night before the wedding with a bonfire on the
beach. The children enjoyed s’mores and hotdogs
on the fire - what wonderful memories!
The day wedding ceremony took place on our
private beach. The weather cooperated as it was a
beautiful, sunny day! The reception followed on the
West Wing, with passed hors d’oeuvres, champagne
toasts and a plated lunch. Dancing continued on the
West Terrace as the sun started to set over the Gulf.
by Cherryl Marcey, Weddings & Special Events Manager
January’s Winter Wine Dinner
featured flights from Italy paired
with Chef Gio’s delicious Italian
fare. Thank you to all who
joined.
Winter Wine Dinner
In addition, thanks to
member Brant Enos.
Trivia Nights have
started up once a
month. We dusted
off the old board
games and set
up the west wing
for members to
partake in an old
fashioned game
night.
6
Equity Member, Joel
Getman’s golfing
buddies surprised him
on the course with these
“Getman Strong” teeshirts; in support of his
grandson, Sam’s fight
with tricuspid artresia.
LIFESTYLES
Getman Strong
Santa Rosa members
rallied to show their
support for Sam
Getman, grandson of
equity member, Joel
Getman. Sam was
born with a serious
heart defect known as
tricuspid atresia.
Our Members
Have Heart
Sam P. Getman, age 14,
passed away at Boston
Children’s Hospital on
April 2, 2015. Sam has
inspired many of us
at Santa Rosa with his
positive attitude and
ability to fight through
it all. You will forever
hold a piece of our
hearts, Sam.
Tricuspid atresia is a
heart defect present at
birth in which one of
the valves between two
of the heart’s chambers
isn’t formed. Instead,
there’s solid tissue
between the chambers.
“My family has benefited from numerous
acts of kindness and love during Sam’s
hospitalization. One of the more
surprising of these acts occurred at the
Santa Rosa Golf & Beach Club in Florida,
my home course. As I made my way to
the practice green, I saw all my golfing
mates decked out in their “Getman
Strong” tee shirts. One of our regulars,
Bob Nichols, had arranged the whole
Thank you to so many
of the Santa Rosa Golf
& Beach Club members
who came out to show
their support for the
Getman family and
Sam.
“Standing tall for one of
our own is an honor as
well as a responsibility
that goes with
membership at Santa
Rosa,” said Bob Nichols,
Equity member at
Santa Rosa who helped
organize this event.
thing as a wonderful surprise for me. I
was overwhelmed. Then after the round,
as I distributed the day’s winnings, each
of the recipients promptly returned the
money to me to be used to help Sam
in any way. What a wonderful group of
golfers to have ‘adopted’ Sam and his
brave battle this way.”
- Joel Getman
LIFESTYLES
7
From the
Lesson Tee
by Carter Murchison
THREE SET-UP KEYS
TO MAKING
MORE PUTTS
A common problem is to have
too much weight on the heels at
address. This will cause you to
manipulate your putting motion.
Set up with your WEIGHT ON THE
ARCHES OF YOUR FEET. This will
allow your arms to hang from your shoulders
which gives you room to swing your arms
Learn to putt like a pro. Call the Golf Academy
at SRGBC for more information on group and
individual lessons with one of our Class A PGA
professionals.
1
After you establish proper
balance on your feet, which
allows your arms to hang under
your shoulders, POSITION
YOUR HANDS UNDER YOUR
SHOULDER SOCKETS. This position
gives you the best chance to swing the putter
on the proper path.
2
The final set up key is the
ALIGNMENT OF THE EYES.
Golf is a target game and it is
important that the eyes are in
alignment with the object and
the target to achieve complete
accuracy. Your eye alignment will affect how
you see the target and therefore your swing
direction. Test to see if your eyes are over
the ball by taking your address with a ball in
your right hand, hold the ball up to your right
eye and release it, where it hits the ground is
where your eyes are positioned.
3
8
LIFESTYLES
2015 Beach
club update
NON-FAMILY
MEMBER PASSES &
FEES
Each calendar year, a
membership in good standing
can sponsor 21 guests/nonfamily members for daily
pool access at the prevailing
guest fee rate. For example,
if a member invites 3 guests
for two days, then 6 of the
member’s daily access credits
are consumed. Guests/
non-family member guests
are allowed 4 accesses in a
calendar year regardless of
whether they are accompanied
by the host member. A host
member is limited to five (5)
non-family member guests
total (accompanied or not) on
any single day. Sponsorship
of daily access to a non-family
individual such as a renter is
strictly prohibited.
IMMEDIATE FAMILY
MEMBER PASSES
In an effort to
ensure that you are
able to enjoy the
private pool and
beach access to
the fullest, the Pool
Committee through
the support of our
board of directors
has made the
following changes
to our guest access
guidelines. Below
are a few important
highlights:
An immediate family member,
which includes parents,
grandparents, grandchildren
and children over the age of
24 of a member are allowed
unlimited access at no charge.
Immediate family members
must be pre-registered by the
host member.
NON-FAMILY
MEMBER AND
IMMEDIATE FAMILY
MEMBER CHARGES
All food and beverage at the
pool and guest fees must be
charged to the host member’s
account. No cash or credit
cards will be accepted. The
member will assume liability
for all charges made by
the registered guest to the
member’s account.
New Pool Code -1379
Log into the Member portal of
the website using your email
address and member number
to access the COPs and full pool
policies.
9
LIFESTYLES
LADIES
GOLF
ASSOCIATION
by Jane Rogers, LGA President
W
e hosted another
successful Ladies
Invitational in February.
Thanks to Linda Oakes and
her committee: Mo Burns
and Sue Hoogenboom with
great assistance provided
by Frank Sneed and the
golf shop staff, the day was
hugely successful.
T
he Ace of the Year
shootout was held on
March 4th with a small but
enthusiastic group. Mimi
Khan won the trophy for
2014. Monthly competitions
have started for the
participants for the next
shootout.
Mimi Khan holds her trophy for “Ace of the Year.”
M
any of our members
are preparing for their
return to their northern
homes. We wish them all a
safe trip and look forward to
their return in the fall!
L
adies golf will continue
through the summer and
the sign-up sheet will be in
the golf shop. Boni Rekas,
Vice- President will lead the
association this spring and
summer.
Pictured from Left to Right:
Linda Oakes, Jane Rogers, Maureen Burns, Sue Hoogenboom
The world’s first ever
golf tournament for
women was held on
New Year’s Day in
1811 at Musselburgh,
East Lothian,
Scotland.
LIFESTYLES
Steven Tabor, Equity Member and Member
of the Board of Directors, on ClubCorp
“Claire and I have a home in both Irving,
Texas and Santa Rosa Beach, Florida. We
are members of both La Cima Club in Irving
and Santa Rosa Golf & Beach Club in Santa
Rosa Beach. We are very fortunate to be able
to enjoy both clubs through our Club Corp
membership. Both have excellent facilities,
award winning food and very stunning views.
The La Cima Club is on the top floor in the
center tower of Williams Square so we can
enjoy a panoramic view of the DFW area. Since
Vue on 30a at Santa Rosa Beach overlooks one
of the prettiest beaches in the United States, we
can enjoy a magnificent ocean and sunset view.
I encourage the members of each club to come
and enjoy the other club and you will see what
10
YOUR CLUB
MEMBERSHIP
Does Not End Here
I
n addition to all of the
benefits that Santa
Rosa Golf & Beach Club
offers, members also
have benefits when
traveling.
I mean.”
Photo Top of Page: Beautiful view of Downtown Dallas fron the
Skyline Reception Room at La Cima Club.
Photo Right: Twenty-six floors above The Towers at William Square
in Las Colinas, La Cima Club offers high-caliber networking in a
high-class business and dining environment.
ClubCorp
Spotlight
La Cima Club
5215 North O’Connor Boulevard
The Tower at Williams Square, Suite 2600
Irving, TX 75039
972.869.2266
The club pays for each one of its
members to have a ClubBenefits
Membership with ClubCorp, giving
members access to private country
clubs, dining clubs, and more. In
addition, now through April 15,
members have the opportunity to
upgrade to Signature Gold (waiving the
$5k initiation fee) for only $50 a month.
This upgrade not only gives you access
to club’s nationwide but also gives you
access to free golf, free club rentals and
free meals.
11
Roy Messer with his wifer, Billie in Harv, Croatia
LIFESTYLES
A
t first glance, Roy Messer,
Equity Member at Santa
Rosa Golf & Beach Club has a
cheerful and an energetic personality
that transfers to everyone he is
around. As the word “Inspired” seems
to translate to so many areas at Santa
Rosa, this word holds true for Messer
as well. He is inspired by living a no
regrets type of life.
Meet Roy Messer
M
esser was born in Lake City, Florida and
attended college in Rome, GA at Berry
University before serving in the United States
Air Force. After four years in the service,
he decided to open his own company as a
retailer – specializing in carpet, tile and décor
which he would later sell so that he could
pursue another entreprenual opportunity
in the domain industry. This risk-taking
adventure came to be one of the most
intuitive ideas that he would pursue.
In the late 90s, all domain names (website
names) were registered through a company
called Network Solutions. Each year,
companies who owned rights to websites
would have to pay Network Solutions to
renew their website. If a person or business
dollars. Today, Messer owns about three
thousand domain names and has sold close
to one hundred. He continues to be on the
cutting edge with direct navigation searches
on the internet as well, giving customers easy
access to topic searches.
Exciting business adventures aside, Messer
and his wife, Billie have enjoyed some of
the best times of their life, splitting time
between their home at North Carolina in the
mountains and their home at Santa Rosa
Beach on the white-sandy beaches. They
are avid golfers and cyclists. Messer cycled
from LA to Boston in fourty nine days, a feat
that less than two hundred people each year
are able to accomplish. “This was one of the
happiest times of my life,”
Roy Messer loves to beach cruise ~ but this Equity Member has cycled in
exotic locales like Croatia, New Zealand, and Vietnam.
decided not to renew their domain names,
the registrar would put them back out on the
market for sell to others. Messer and other
keen internet businessmen would purchase
domains that they could utlize for direct
navigation efforts or other uses. “It was like
finding a gold doubloon,” explained Messer.
After years of research and investments,
Messer made national headlines in the
domain industry for his sell of Vodka.com to
Russian Standard Co. in 2006 for $3 million
said Messer. “My life and my mind took a
vacation.” Since then, Messer and his wife
have been able to cycle the world – from
Vietnam, New Zealand, Croatia and more.
While exercise, healthy diet choices and a
sense of adventure are important, Messer
and his wife do not ride bikes, play golf and
travel the world to add days to their life,
rather they live life to the fullest to add life to
their days.
LIFESTYLES
12
AND THE WINNERS ARE
TOURNAMENT Results
Club Championship
March 21
Men’s Club Champion
Dewayne Youngblood
Ladies Club Champion
Mimi Khan
CanAm
Tournament
February 27-28
Winners
Canadian Team
Men’s 9-Hole Shootout
January 30
Dave Triick, Tournament Chair
Arun Bhalla, Runner-up
John Bovis, Winner
Sweetheart Championships
February 8
Low Gross Winners, Rick & Nan Sroufe
Low Net Winners, David & Pat Garner
LIFESTYLES
13
AND THE WINNERS ARE
TOURNAMENT Results
Match Play Champions
Maureen Burns and
Kent Laflin
Winners of the Cross Country Tournament
January 31
Richard Fransen, Robert Rice, Zeke BratowskiTournament Chair, John Burberry, Larry Green
CanAm
Tournament
February 27-28
American Team
Winners of the Member-Member Championship
March 7 - 8
Ladies Low Net Winners - Joan Rice & Renee Priggs
Ladies Low Gross Winners - Kathy Apell & Mimi Khan
Men’s Low Net Winners - Ray Owings & Al Short
Men’s Low Gross Winners - Ryan Phillips & Charley
Criswell
14
LIFESTYLES
FANTASTIC
Shots & Rounds
Bob Montgomery
Shot a 72 on January 30 better
than his age of 73
Foster Sanders
Made a Hole In One on
January 31 on Hole #16
125,000
Year in which Russian
astronaut Mijail
Tiurin, according to
the Guinness Book of
Records, was the first
person to drive a golf
ball in space.
Number of golf
balls a year
that are hit
into the water
at the famous
17th hole of the
Stadium Course
at Sawgrass.
Joan Rice
Had a Hole In One on February
7 on Hole #2
Robert Rice
79 years old beat his age
by 6 shots with a fine 73 on
February 17
2006
Lynn Pitchford
87 years old, Shot 80 on
March 4
Joe Knight
Made a Hole In One on #16 on
March 8 during the MemberMember Tournament
David Kettell
Number of times
Henry Vardon
won the
British Open.
Holed out for an Eagle 2 on
#7 from 195 yards on March
8 at the Member-Member
Tournament
Norwin Seidel
Recorded a Hole in One on #2
with a 7-wood, his 10th HoleIn-One on March 16
Sam Borden
Had a hole-in-one on #8, using
a 5 hybrid from 145 yards on
March 18
1.62
The maximum in ounces
a golf ball should weigh
according to the United
State Golf Association.
6
LIFESTYLES
15
GOLF
COMMITTEE NEWS
David Kettell, a member of the Board of
Directors, is the new chairman of the Golf
Committee. The committee members are:
Dewayne Youngblood, Jane Rogers and
Joe Knight with Boni Rekas attending the
meetings in Jane’s absence.
The Committee would like to extend its
sincere appreciation to Steve Catalano,
last year’s chairman, who will now be the
chairman of the Greens Committee and
to Charlie DiNofia, who has served on the
golf committee for multiple terms. Their
dedication, time and efforts are indicative of
their desire to make the club a better place for
the members and guests.
The Golf Committee is committed to building
on the traditions of the club and making our
club the place to be on the Emerald Coast.
VUE ON 30A
SUNDAY BRUNCH
10 A.M. – 2 P.M.
LUNCH
7 DAYS A WEEK
11 A.M. -2:30 P.M.
DINNER
7 DAYS A WEEK
5 P.M.-10 P.M.
TWO FOR ONE
ENTREE SPECIAL
7 DAYS A WEEK
5 P.M. - 6 P.M.
HAPPY HOUR
7 DAYS A WEEK
3 P.M.-6 P.M.
GOLF CLUB
MONDAY – SUNDAY
7 A.M. – 5:30 P.M.
BEACH CLUB
MONDAY – SUNDAY
8 A.M. – 8 P.M.
HOURS
OF
OPERATION
Primary GOALS of the Golf Committee:
1. To continue to grow the game of golf with
the existing membership and attract new
members to the club.
2. To increase the participation in all member
tournaments by creating a tournament
schedule and format that will be of interest to
members of all levels of play.
3. To interface with the Greens Committee
to find a balance between scheduling
tournaments and maintaining proper
maintenance on the course.
4. To continue increasing communication to
the membership and encourage member
input.
accounting update
M
onthly statements are
sent to the primary email
address on your account by
the 3rd business day of each
month. Please check your
spam folder if you did not see
a statement in your inbox, and
add accounting@santarosaclub.
com to your safe sender list.
At any time that you need
assistance with your account,
do not hesitate to contact the
accounting department at
[email protected]
or 850-267-1240.
16
LIFESTYLES
Vue Summer Cocktails
old meets new
As a former bartender, I’ve
always been interested in
cocktail recipes and the
plethora of liquors available to
concoct them. With this year’s
spring/summer drink list, we’ve
given a gentlemanly nod to
the past, and introduced craft
cocktails at Vue on 30a.
With these cocktails comes a
bit of history, as well as some
nostalgia. Some recipes are
from prohibition era, while
others are new and took
some tinkering, some are
a combination of the two.
Craft cocktails call for some
unorthodox techniques, as well
as ingredients. It’s not every
day you see a bartender use a
blow torch to make a drink, or
squeeze orange peel oil through
DID YOU KNOW? To
propagate rosemary
by cuttings, cut six
inches in May or
June and set twothirds of the length
in the soil, in a moist
and shady location.
Move to their final
growing location
once established.
Division of rosemary
can be done in spring
or autumn.
a flame and create a “puff” of
fire over a drink (called flaming
the peel). These are just some
of the techniques used in craft
mixology that add complexity
and depth to a cocktail’s flavor
profile. What surprised me is
that these techniques have
been around for a while, but
have been somewhat pushed
aside for easier, quicker recipes.
True to the name, craft cocktails
are tailored for quality over
quantity, as they are meant to
be sipped and savored.
I would like to introduce one
of my favorites this season,
the Rosemary Antoinette. This
recipe calls for the blow torch,
which is used on a fresh sprig
of rosemary covered with the
glass after its nice and smoking.
by Shawn Biesel
Manager, Vue on 30a
Then premium Hendrick’s gin,
house citrus, agave nectar with
sliced cucumber and rosemary
is shaken and strained into the
smoked glass. It is then garnished
with a small sprig of rosemary
and thinly sliced cucumber. The
Rosemary Antoinette will attack
your sense of taste and smell, as it
balances the sweetness from the
agave with the bitter citrus and the
fresh rosemary and cucumber, while
smelling and tasting a bit of the
smoked rosemary from the glass.
In addition, the flavors of juniper
berries and rose petal from the gin,
will gently come through.
I have yet to meet anyone who
hasn’t thouroughly enjoyed this
drink. Give it a shot, you won’t be
disappointed. Cheers!
NEW MENUS are now available at Vue.
Make your reservation today.
Visit www.Vueon30a.com
LIFESTYLES
17
BE
S
SAFE
pring is in full swing at Santa Rosa
Golf & Beach Club. Here are some
helpful tips to keep you safe while
enjoying your club to the fullest this
season.
~ Use sunscreen and reapply often.
~ Ensure you and your family understand
the “Flag Warning System” to help protect
you from dangerous tides, marine pests and
more.
~ Stay hydrated when soaking in the rays,
especially as the weather warms up.
~ Sea Turtles are native to South Walton.
Nesting typically begins in May and hatching
continues through October. If we are lucky,
we’ll get to see them on our beach this year.
Please help us keep their homes safe.
BEACH WARNING FLAGS
~ Please remember, there is no glass
allowed on the beach or at the pool.
High Surf and/or Strong Currents
The Florida Beach Flag
Warning System (bottom
right) is consistent
throughout the state.
Water Closed to Public
No Swimming Allowed
High Hazard
Medium Hazard
Moderate Surf and/or Currents
Low Hazard
Calm Conditions, Exercise Caution
Dangerous Marine Life
18
LIFESTYLES
1
2
Golf
Maintenance News
by Kelly Barker, Superintendent
Spring is definitely in the
air and soil temperatures
are coming up and grass
is greening up. Golf
maintenance has been
busy prepping green
side bunkers on #’s 5,
6, 11, & 12 for the Better
Billy Bunkers. The Better
Billy Bunker method
is a process where we
remove the existing liner
and sand and put a two
inch layer of pea gravel
in the bunker. That pea
gravel is then sprayed
with a polymer adhesive
that binds the pea gravel
together and then a new
layer of sand is installed
on the pea gravel
layer. Feel free to visit
the Better Billy Bunker
website at
www.billybunker.com for
more information.
We also finished our
chipco choice and
application for the
control of mole crickets in
addition to our pine straw
installation.
The resurfacing of the
upper fairway on #11
has been completed.
The resurfacing became
necessary to remove
unwanted common
Bermuda that is prevalent
in that fairway.
Trey Woods, our first
assistant has recently
taken an assistant
superintendent position
back in his home state
of Georgia. Trey has
been a great asset to
our department and the
entire club. We wish Trey
and his wife nothing but
the best in their future
endeavors.
1. Photo Info: #11 Fairway
2. Photo Info: New pine straw installation
3. Photo Info: New Bunker designed with the Billy Bunker
system.
3
LIFESTYLES
nspires
19
A Club that
I
One of the primary focuses of
membership and marketing is
to encourage new members to
join the Santa Rosa Golf & Beach
Club.
Our new brand messaging
made its first appearance during
this season’s invitation to new
members.
The Spring Membership Drive
offers special incentives to new
members, as well as to current
members wishing to upgrade to
Equity status.
FInd out more about the Spring
Membership Drive by visiting
www.santarosaclub.com/spring15
The word inspire was derived from the Middle English word inspiren between
1300 and 1350. Its roots come from the Latin, inspīrāre, which means “to breathe
upon or into.”
A favorite mentor of mine once said
that to bring a brand to life, it needs to
be a living and breathing part of the
culture. If a company can accomplish
this, then they have a great brand
and a fun story to tell. After spending
right at a year with Santa Rosa Golf &
Beach Club, it has been exciting to see
what motivates and excites both the
membership and its employees.
Even more, how this enthusiasm
could be connected to each area of the
club that offers a unique experience:
Membership, Golf, Dining and Weddings
& Events. Through collaboration and
feedback, the word “Inspired” has
been able to describe so much of what
makes Santa Rosa Golf & Beach Club so
special.
As a kickoff to the first quarter in
2015, we are pleased to share with you
a preview of Santa Rosa Golf & Beach
Club’s fresh brand messaging that
you will begin to see in current and
future marketing efforts for the club –
consistency while distinguishing between
messages.
I would love to invite all of you to
tell us what it is that inspires you about
Santa Rosa Golf & Beach Club – golfing,
beach, friends or maybe a great glass
of wine? Help us spread the word and
tell your story about what a great club,
brand and culture Santa Rosa Golf &
Beach Club offers. Share with us on
Facebook, Twitter or Instagram!
Sarah Brazwell
Membership & Marketing Director
Continued on page 20
Continued from page 19
20
LIFESTYLES
1
Inspired
Greatness
2. Photo info : “Inspired Love”
made its debut in January and
February editions of “Tallahassee
Magazine,” “Destin Magazine,”
and the “Walton Sun.”
3. Photo info : “Inspired
Greatness” describes our
love for the course and our
continued dedication to
perfecting our game.
4. Photo info : Tagged with
“Inspired Tradition,” the spring
membership drvie began in
March will an 8”x5” postcard
mail campaign. Sent to 1800
residents in Santa Rosa
Beach, we focused on new
homeowners along 30a.
2
“Laughter, smiles, family, friends,
babbling of babies, sunrises,
sunsets, and a delicious meal paired
with a nice glass of wine – all of
these things and more is what
inspires me and so many of our
brides who fall in love with Vue on
30a.” – Cherryl Marcey,
Weddings & Special Event Manager
3
“Sunsets, laughs, loving
families and creating
dishes that people love these things combined,
inspire me to strive for
perfection.”
– Giovanni Filippone,
Executive Chef,
Vue on 30a
1. Photo info : The photo
featured in this “30A Review”
advertisement certainly inspires
perfection.
“The uniqueness of the golf course…rolling terrain, front nine-the feeling
of a seaside/links golf course. The back nine has a parkland feel with
the sense of being in nature. You are able to play a course that is not
surrounded by homes, buildings or the outside world.
The unique challenges of the course will leave a player wanting more
and feeling like they can conquer the course – yet knowing they need to
improve both their mental and physical game to compete against the
course.” – Carter Murchison, Director of Golf
“People – members, guests
and staff. Seeing people being
truly happy. Connecting with
old friends, family and loved
ones on the course, around the
dinner table or on the terrace
railing overlooking the gulf with
a backdrop of the Florida sky.”
– Shawn Biesel, Vue on 30a
Restaurant Manager
4
LIFESTYLES
21
KELLY BARKER
CHOSEN TO SPEAK
AT EDUCATION
CONFERENCE AND
WORLD’S LARGEST
GOLF COURSE
MANAGEMENT
TRADE SHOW
Kelly Barker, Santa Rosa’s golf course
superintendent was chosen to speak
at the 2015 Golf Industry Show,
hosting more than 12,400 attendees
on Feb. 21-26, in San Antonio. Kelly
represented the Green Start Academy
and the Plant Health Academy at this
prestigious event.
With topics from
career development
to budgeting to
labor management,
the Green Start
Academy provides
knowledge and
tips essential to
professional growth.
Barker is one of 50 assistants who
represent our region for the Green
Start Academy, a program designed
to help assistant superintendents
build a strong foundation for their
careers, as well as to support the
future of golf courses and the entire
industry.
In addition, Barker is one of 12
superintendents who represent our
region for the Plant Health Academy
which is designed to provide
golf course superintendents with
opportunities to learn more about
innovative plant health research
and practices for the benefit of their
facilities, individual careers and the
industry.
Presented by the Golf Course
Superintendents Association
of America (GCSAA) and the
National Golf Course Owners
Association (NGCOA), the Golf
Industry Show includes the GCSAA
Golf Championships, education
conferences and an innovative trade
show that features unparalleled
networking opportunities and
hands-on access to golf course and
facility management solutions for
professional members of the golf
industry. Attendees included golf
course superintendents, owners,
builders, architects, equipment
managers, appraisers, developers,
green chairmen, golf professionals
and others in the golf course industry.
Congratulations to Kelly for being
selected to represent Santa Rosa Golf
& Beach Club at this industry event. Only twelve superintendents from
around the US were selected for the
unique opportunity to attend Plant
Health Academy where they will
collaborate with industry experts and
expand their knowledge on key industry
plant health issues and trends.
22
LIFESTYLES
april
APRIL-JUNE MUSIC LINEUP
DREW TILLMAN
MICHAEL J. THOMAS
MAX MCCANN
HOPE CASSITY
MICHAEL J. THOMAS
NIC TURNER
DANNICA LOWERY
TBA
MAX MCCANN
TBD
REED WADDLE
MICHAEL J. THOMAS
TBD
NIC TURNER
TBD
JACOB MOHR
MICHAEL J. THOMAS
june
2
4
9
11
14
16
18
23
25
28
2
5
9
16
19
23
30
may
3
7
10
14
17
21
28
31
MICHAEL J. THOMAS
MAX MCCANN
MICHAEL J. THOMAS
KYLE LAMONICA
MICHAEL J. THOMAS
HOPE CASSITY
DANNICA LOWERY
MICHAEL J. THOMAS
Michael J. Thomas
plays Sunday Brunch
at Vue on 30a
throughout the spring.
upcoming
events
May 10th
Mother’s Day Brunch
Menu and details to follow
May 13th
Wiley Women Cooking Demo
with Chef Gio
More details to follow
June 14th
Live Music, Buffet, Bonfire
More details to follow
Charlie McQuagge
Rickey Goodrich
Bill Crane
Jimmy Clark
Lt. Col. Carlton M. Lowery shown in his front
yard donating more than 900 golf balls to the
South Walton High School Golf Team.
Carlton and his wife, Loretta collected the golf
balls over a span of nearly 20 years from around
his home located just off the 8th green on Santa
Rosa’s Golf Course.
SOCIAL
LIFE
Try Out Day for Emerald Coast Middle School
Jim & Kathy Shepherd
STYLE
Claire Ann Burke , aka “The Mermaid”
The Golf Club
334 Golf Club Drive
Santa Rosa Beach, Florida 32459
850.267.2229
The Beach Club
4801 Highway 30a West
Santa Rosa Beach, Florida 32459
850.267.2305
www.SantaRosaClub.com
Vue on 30a
4801 Highway 30a West
Santa Rosa Beach, Florida 32459
850.267.2305
www.Vueon30a.com
Copyright © 2015. Santa Rosa Golf & Beach Club. All Rights Reserved.