! “Writing an IAP proposal, the industry perspective” ! AnsuR and IAP Projects! ! AnsuR Presentation April 2015 Harald Skinnemoen CEO / Founder AnsuR Technologies [email protected] AnsuR Technologies / Norway Ø SME; Founded 2005, Oslo – Mission critical visual communications – Own SW innovation & development Ø Visual Situational Awareness. – Difficult, unstable, unknown, slow channels – Surveillance, emergency, disaster, security, Ø AnsuR BirdEye – UAV activities (drone, payloads) Ø Ansurance – Application to Insurance claims Ø AnsuR Solutions Barcelona 2013 ansuR – Viking Rune Wisdom, advice, inspiration, communication - root for Answer What we do Ø Mission-Critical Visual Communication – Specifically for SatCom, Tetra, Cellular Ø Geo-tagging / time stamping / LBS – GNSS Integration Ø Mapping and GIS integration – Satellite Image (EO) Integration Ø UAV / Drones – Software for payload communication – Payload Design, Building own drones User Needs: ! Visual Situational Awareness! ! Sometimes, a picture says more than a thousand words. Ø Operational Decisions – Situational awareness – Relevant Observations Ø UAV Complementary – GEO: Aerial Mapping – VISUAL: Aerial photos WHAT WHEN WHERE Communica)ons of visual data Fast and )me stamped Geo-‐tag and GIS integra)on OBSERVE – DECIDE – ACT ! Concept and Connections OBSERVE Sender FIELD DECIDE Server OP Center ACT Receivers FIELD / Network Levels of Communications Ø Shannon – Weaver (1948/49) – Three information levels A. Technical (Shannon) ü How accurately can symbols be transmitted B. Semantic (words, content) ü How precisely symbols convey desired meaning? C. Effectiveness (Relevance, Usefulness) ü How the received message affect conduct? Ø Weaver model largely unexplored – AnsuR ASIGN also targets B and C ASIGN Visual Communication/s! Built for 3 levels: Technical, Content, Relevance SOURCE CHANNEL DESTINATION LEVEL C: EFFECT OBSERVATION Relevant Observation DECISION Optimized observations LEVEL B: SEMATIC VISUAL CONTENT Relevant Content DATA FUSION IMAGE ANALYSIS Optimized Content LEVEL A: TECHNICAL COMPRESSION & TRANSMITTER Network adaptation Optimized Transfer RECEIVER & DECODER Get Region of Interest How much is relevant 1% All Observations 100% Photos Interesting Photo / Video 10% Relevant Content Time/ Location 10% Videos First/ duplicates Situation Experience Innovasjonspris 2008 Time-stamped Geo-referenced Reliable Crowdsourcing A basis for 110/112/113 App? ASIGN – Map Integration for UN IAP Fits Perfectly Ø All we do is part of an integrated space solution. – Integrated Space – Space / Terrestrial ESA Project Background Ø 19 years with Nera SatCom Ø 10 years with AnsuR – Contributed to ESA projects since last millennium • From the 1990s… Ø Takes us to some 20 years Stuff from Mid 90s Already some IAP projects Ø SURMON, demo – UASatcom Study Ø Arctic IAP Ø VeriSpace Ø SatResponse Ø UrbanDRR Ø StarFish Ø Also other Artes lines (1, 3/4, 5, 8, 20) Ø Let´s look at each one – they all tell a story SURMON and UASatCom Ø UASatCom (study) – Feasibility UAV for oil pipeline monitoring Ø SURMON demo project. – Feasibility UAV for oil pipeline monitoring Ø AnsuR not prime – Less work in proposal • Need to frame what we do in others context – For study: We get what is “left” – In general smaller projects. • Others may think we have all done • Reason we are invited to join • Initial contact via Inmarsat, whom connected us. Ø Also loose control – Project delayed, – Our part was not core, the UAV WAS, but we became core. • Now we do our own UAVs for satcom payload Ø Lesson learned: – Be careful with cost, ESA has a max limit. Key HW Modules Using a lot of GNSS in! - AnsuR BirdEye UAVs AnsuR MayFlyer AnsuR TryFlyer InView MicroDrone AnsuR UAV ! Efficient – Affordable! Lightest UAV with Satcom Ø AB-1 MayFlyer – Lowest cost UAV – Easiest regulartory regime possible – Lower operational cost with SatCom Ø Ultimate surveillance UAV Ø Real time visual situational awareness. Arctic IAP, Tender Ø IAP for Arctic, Study – Small role - lead by Vega Telespazio, UK • Baltic is not arctic Ø EO images to ships & arctic users – In-situ image communications – Major bandwidth challenge Ø Limited budget, no much development – Totally new solution, – Sole partner developing software • “pushed” to test Pre-POC SW with users. • Interesting area for a Norwegian Ø Reasonable effort in the proposal writing – Ready to progress towards demo proposal VeriSpace, Space for Insurance! Tender, Study Ø Use of EO/space for insurance claims. – We won ESNC Norway for this. Ø Perfect fit for us – worked to get project. – Initially invited to different consortium • Joined 2nd when 1st collapsed – Very small role financially. • Again “leftovers”. Ø Quite a bit of work / meetings / planning – All others partners UK based. – Seems worth it to meet people / clients. • UK Workshop and work shifted in our favor Ø Initially not exact focus on what we do – Partners need to “learn” • Important to keep focus Regional Winner Ø Credibility Ø Positive Energy Ø ESA project potential Ø Norwegian space center SatResponse, Tender! Study Ø This was right in our domain! – Better use of satcom for disaster management. Ø Started with own project – Got in touch with CGI. • They “always” want to lead Ø Prominent role, – Also a lot of work to prepare • And do in project. Ø Project going well. A bit late. – Two parallel projects. • Merging for demo? Ø Very excited about SatResponse! – New non-profit entity? Ø United Nations, EU Urban DRR! Urban Disaster Risk Reduction Ø Our idea. UN idea. We lead. – – – – Responded to a call for ideas. Crowdsourcing, EO, UAV, satcom. GNSS. 5 partners, 3 paid UN, IFRC, World Bank, ADPC, Insurance Ø Longest application process ever…. – Many things. Swiss /UN. – 80 pages, 8 months, NO Ø Some strange ESA comments…. – Changed PO…. Ø Now great – new regime – ESA only contributes 30% – PowerPoint reports. Ø Would I do this again? – Well…. StarFish! Study Ø Started long ago - not yet started. – Not sure if even submitted to ESA… Ø Example of project that drags out – Big changes in team • Little info Ø However, great opportunity – A small role – but a foot in the door. Ø New Problem (challenge) with ESA – Without contacting us say they have enough AnsuR “compression technology”. (this is not what we do!) • Needed to lecture the person. ASIGN is what we do! Ø Challenge to not be directly involved. Why we do ESA Projects Ø We are a space company – With background from SatCom Ø Be part of Space Community – Important definition as start-up important Ø Verification and interaction of ideas. – Even great ideas need some adjustment. Ø Co-funding of development Ø Networking and partnerships Ø Reference / dissemination / Promotion Why not do ESA Projects! … in some cases Ø Only for funding – Takes a lot to get started. • Chance of repeating oneself – Innovation must be driver Ø Tenders that partially match – Will eventually spend too much time – Company lacks resources in non-core areas. Ø Wrong partners – Some challenging to work with Ø Artes 1 from Norway – Difficult to be competitive – Often seems to “never end” General “Feelings” Ø Tedious Process – A long path from idea to project Ø Once started – Somewhat dependent on the project offices Ø Some concerns – ESA requests many documents • Sometimes seem ESA are “never happy” • Can add recommendations for more work and not offer more funding • Formal invoicing and poor cash flow • Delays are common Ø User Driven – Not innovation driven – Early requests for pricing and user commitment Compare IAP to Other things Ø H2020, EC – We have one (GSA) • Looks great – Hard to get. • Chance. – Little feedback if fail Ø Eurostars, SME – We have had. – Central evaluation • Funding from National research council – Difficult to get, but not impossible. – Poor feedback if fail Some funding available to write proposals However, not all is gloomy Ø We see a shift – Last project most reports are PPT Ø People are generally kind and helpful – But still strict and demanding Ø Sometimes it seems we are not clients – But we are. We use ESA services. Ø One can quite easily submit an idea – If positively received you can get funding • Just need to pass all the formalities Awards ! - and what it may mean Ø Innovation awards Ø Probably does not hurt. Norwegian Space Center Ø Always demanding and supportive – If we have a good case – support letter – Asks the right questions – The right overhead (some, not too much) – Seems generally interested in the projects – Annual meetings with info – Really a great help! Ø Thanks! – We look forward to continue work! For further info: [email protected] Thank you!
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