R A T E C A R D • 2 015 ABOUT TH E SUGAR J OU R NAL CONTE NT D I STR I BUTI ON The South African Sugar Journal is for and about the people in the South African sugar industry. The Journal has been established for 98 years, and people are the driving force in this diverse, dynamic and cost competitive sugar industry. The Journal is about profiling sugar cane growers, sugar millers, and communicating sugar industry information. The Journal also puts people in touch with suppliers of goods and services that are relevant to the South African sugar industry. • Each of the 8 editions of the Sugar Journal has a focus feature namely: Farm Focus, Irrigation, SADC, Wheels, SASTA, Agrochem, Conferences, and Milling. • Posted directly to all commercial cane growers, named and labelled. R E A D E RS • All commercial sugar cane growers are posted each edition of the Sugar Journal. • All sugar industry associations receive the Journal including the South African Sugar Association, South African Cane Growers’ Association and South African Sugar Millers’ Association. • All senior sugar industry leadership including millers and growers. • Relevant sugar industry stakeholders including government, media, research organisations, academic institutions, and technologists. The Sugar Journal is the only publication dedicated to and catering for the South African sugar industry. • Stories about people in the sugar industry, activities in the industry, science and technology, land reform, nutrition and sustainable development are some of the sugar related articles that are covered in the Journal. • Rainfall data and world sugar news are regular items. • In-depth features ranging from transport costs to agrochemicals are also part of the editorial mix with a strong focus on the sugar industry. • Posted directly to sugar industry members including sugar millers and growers. • Delivered directly to the South African Sugar Association, South African Cane Growers’ Association, South African Sugar Millers’ Association. • Posted directly to key sugar industry stakeholders including media, government, research, and marketing contacts and associations. • Print run of more than 2 200 copies per edition 8 times per calendar year. TO BOO K A DV E RTI S I N G : Debbie Leslie • Cell: 082 321 1089 • Email: [email protected] S UGA R J OU R N A L E D ITO R : Jennifer Crawford • Cell: 0823291739 • Email: [email protected] D E S I G N & L AYOUT: Pointed Circle Design Co. • Email: [email protected] ADVE RTI S I NG R ATE S Double Page Spread R 18 789 Full Page R 9 995 Half Page R 6 866 Quarter Page R 4 530 Front Cover Package R 21 450 R F EATU R E S LI ST A D M ATE R I A L A4 Insert* FARM FOC US: This edition covers the agricultural aspects of cane growing and related matters as well as news on sugar cane growers. F R O N T C OV E R PAC K AG E R E Q U I R E M E N TS : High resolution digital photograph for the front cover, a full page advertorial (400 words) and a cover picture caption (max 25 words). D EAD LI N E S I R R I GATI O N : Irrigation plays a key role in the sugar industry. This feature focuses on irrigation related matters including legislation and effi cient water usage. S A D C : This popular feature on SADC has indepth articles on SADC related issues and developments W H E E L S : Transport is a major cost factor and this edition looks at this sector including mechanisation, trucks and tractors. SA STA : The Journal is the delegate’s publication at the South African Sugar Technologists’ congress and includes SASTA articles and the conference programme. A G R O C H E M I C A L S : Covering fer tilisers, herbicides, nematicides and application. SUGAR M I LLI NG : This edition covers the sugar milling sector including important production statistics. F U L L P A G E A D V E R T O R I A L : Approx. 400 words, excluding images. Advertisers can submit advertorial about products or services that are directly relevant to a specifi c feature. A DV E RTS : All adverts need to be press ready, CMYK PDF files (300-350 dpi). If the ad bleeds off the page, the PDF must include 5mm bleed. P R O O F S : The publisher cannot be held responsible for the quality of reproduction of ads in the absence of a suitable quality proof. C O LO U R M A T C H I N G : The publisher will endeavour to match a colour proof if provided, but as the Sugar Journal is printed to prescribed densities and settings, the publisher will not be held responsible for any variation in colour from material supplied D E L I V E RY: Files less than 10mb, email to dbleslie @worldonline.co.za. Files larger than 20mb can be sent via “Hightail”. E D ITI ON * Advertisers only eligible for this if advertising with a full page or more in the same edition. Rates in SA Rands ex VAT, Inc Agent’s comm 5 830 BOOKI NG M ATE R I AL D E LIVE R E D Farm Focus 17 Feb 24 Feb March Irrigation 31 Mar 7 April May SADC 15 May 22 May June Wheels 23 June 30 June July SASTA 10 July 17 July Aug Agrochem 20 Aug 27 Aug Sept Event Related 22 Sept 29 Sept Oct Milling 17 Nov 21 Nov Dec AD S IZE S MAIN BODY Full Page Half Page (Horizontal) Half Page (Vertical) Quarter Page WITH BLEED* TRIM SIZE* TEXT AREA* 220 x 307 210 x 297 190 x 277 220 x 158.5 210 x 148.5 190 x 128.5 115 x 307 105 x 297 85 x 277 87 x 146 * width x height measured in mm 71 x 130
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