April 24-26, 2015
•
McCormick Place West
•
Chicago, IL
Welcome
Dear Automechanika Chicago 2015 Exhibitor:
We are pleased you will be joining us for the first edition of Automechanika Chicago
2015 to be held April 24-26 2015, at the McCormick Place West in Chicago, Illinois.
This manual is designed for your convenience and to give you the necessary
information for your participation in the 2015 Automechanika Chicago show. Please
read this manual carefully to familiarize yourself with all of its contents. Enclosed is a list
of the official show contractors and vendors with the appropriate order forms if needed.
Please place your orders early to ensure availability of desired items and to maximize
cost savings.
It is important that the Exhibitor Manual be reviewed by the person directly responsible
for participation in the show. Your assistance in meeting deadlines is greatly
appreciated.
If you have any questions or concerns, please do not hesitate to contact us. We are
here to help you through the show planning process.
We look forward to seeing you April 24-26 in Chicago!
Sincerely,
The Automechanika Chicago Team
April 24-26, 2015
•
McCormick Place West
•
Chicago, IL
TIPS FOR A SUCCESSFUL SHOW
Before the Show…
 Read your Exhibitor Manual – It contains all the details, regulations and forms
you will need to be prepared on-site.

Show Checklist – Use this form to keep yourself in check while planning the
details of your participation. Don’t miss a single deadline or forget to order a
service! It will save you both time and money.

Freight – Be aware of shipping deadlines to avoid late or unnecessary charges.
Use pre-printed labels to ensure proper delivery of your items.

Registration – Register your exhibit staff online @
www.automechanika-chicago.com
It’s quick and easy and will save you time on-site.

Advertise and Promote – Use online marketing, newsletters, direct mail, e-cards,
press releases, telemarketing, industry publications and more to get the word out
about your participation in the show.
During the Show…
 Interact with Attendees – Make an effort to greet all attendees with a polite and
outgoing attitude. Be proactive! Don’t sit, read, eat or talk on the telephone in
your booth - you might miss out on potential prospects.

Lead Retrieval – Keep track of the attendees who visit your booth so you can
contact them later. Lead management will be one of the most important
components of a successful show. There is a form in this manual that offers a
lead retrieval system that can help you with collecting this information.
During the Show…
 Provide Incentives – Give attendees a reason to visit your booth! Promote a new
product, hand out giveaways, host a special party, or offer drinks and snacks. Be
creative in your promotions and draw quality visitors to your booth.
After the Show…
 Follow Up with your Leads – Contact the attendees who visited your booth.
Send them more information about your products and maintain the relationship
you developed at the show. Often times the key to your success at a trade show
depends on how you follow up with your leads.
•
April 24-26, 2015
McCormick Place West
•
Chicago, IL
TIPS FOR A SUCCESSFUL SHOW
After the Show…
 Evaluate your Participation – Determine what types of promotion worked for
increasing booth traffic, etc. Analyze the overall success of the show – learn
from your mistakes as well as your success!

Anytime…

Post-Show Meeting – Arrange a meeting after the show with your sales,
marketing and operations team. Discuss your follow up plan, what worked, and
what you can improve on to increase your recognition and sales.
Questions? – Contact us anytime. Look for the Show Management contact
information in this manual or send an email to:
[email protected].
Important Dates and Schedule
Exhibitor Move-In
Wednesday, April 22
Thursday, April 23
9:00 am – 5:00 pm
9:00 am – 5:00 pm
Show Hours
Friday, April 24
Saturday, April 25
Sunday, April 26
10:00 am – 5:00 pm
10:00 am – 5:00 pm
10:00 am – 3:00 pm
Exhibitor Move-Out
Sunday, April 26
3:01 pm – 10:00 pm
Motor Age Live Training
Friday, April 24
8:30 am – 11:45 am, 2:00 pm – 5:15 pm
Saturday, April 25
8:30 am – 11:45 am, 2:00 pm – 5:15 pm
Sunday, April 26
8:30 am – 11:45 am
Exhibitor Opening Reception
Friday, April 24
6:00 pm – 9:00 pm
April 24-26, 2015
•
McCormick Place West
•
Show Location
McCormick Place
Hall F West
2301 S. Lake Shore Drive
Chicago, Illinois 60616
Official Service Contractor
GES
6800 Santa Fe Drive
Hodgkins, IL 60525
Tel: +1-(702) 515-5970
Fax: +1-(702) 914-5022
Email: [email protected]
Website: www.freemanco.com
GES is able to provide you with the following services & products:

CARPET & CLEANING

DECORATIONS

DISPLAY LABOR

DRAYAGE

FURNITURE & ACCESSORIES

MATERIAL HANDLING

RENTAL EXHIBITS

RIGGING & FORKLIFT

SIGNS
Chicago, IL
April 24-26, 2015
•
McCormick Place West
•
Chicago, IL
Quick Facts
Airports
Chicago O’Hare International Airport
Physical Address:
10000 W O'Hare Ave, Chicago, IL 60666
Phone: +1 (800)-832-6352
www.flychicago.com/ohare/en/home
Chicago Midway International Airport (MDW)
Physical Address:
5700 Cicero Avenue, Chicago, IL 60638
Airport Phone: +1 (800)-832-6352
www.flychicago.com/midway/en/home
Booth Package
Your 10 x 10 booth includes the following: black pipe and drape, 1 complimentary ID
sign, show directory listing, 3 admission badges for personnel, interactive floor plan with
direct link to your company’s home page. The aisle carpet will be grey. Your booth
does not come with carpet. All booths under 1,000 square feet must have floor
covering. Booth carpet and other needed furnishings should be ordered through GES.
Hotel Information
We have negotiated discounted rates at several hotels in Chicago.
Reserve your room today by visiting www.automechanikachicago.com and click on
travel and hotels.
Parking
McCormick Place offers onsite parking for over 4,000 vehicles.
Daily Rate: $21.00 Overnight: $34.00
Registration
All exhibitors can register online via the website at www.automechanikachicago.com.
No exhibitor badges will be mailed. All badges will be available for pickup on site at
McCormick Place starting at 1:00 pm on Wednesday, April 22, 2015.
April 24-26, 2015
•
McCormick Place West
•
Chicago, IL
Show Management Contact Information
Messe Frankfurt, Inc.
1600 Parkwood Circle, Suite 615 • Atlanta, GA 30339
Tel: +1-(770) 984-8016 • Fax: +1-(770) 984-8023
Website: www.automechanikachicago.com • E-mail: [email protected]
SHOW DIRECTOR
Bridget Ferris
Show Director
Tel: +1 (770) 984-8016 x2426
[email protected]
SALES
Jim Savas
VP GM Automotive
Tel: +1 (310) 857-7631
[email protected]
Ryan Loomis
Senior Sales Associate
Tel: +1 (770) 984-8016 x2402
[email protected]
Terri McMenamin
Group Publisher
Tel: +1 (610) 397-1667
[email protected]
Jeffery Johnson
Sales Associate
Tel: +1 (770) 984-8016 x2416
[email protected]
Courtney Baker
Show Coordinator
Tel: +1 (770) 984-8016 x2420
[email protected]
OPERATIONS
Carina Whitaker
Operations Director
Tel: +1 (770) 984-8016 x2438
[email protected]
April 24-26, 2015
MARKETING
•
McCormick Place West
•
Chicago, IL
Kim Porter
Marketing Manager
Tel: +1 (770) 984-8016 x2435
[email protected]
Allison Millner
Senior Marketing Manager
Tel: +1 (310) 7323
[email protected]