Helping you find
great business ideas
1: Customer Interview
Define the target market
in which you want to
start your business.
then:
2
1
Find people who fit your
target market and ask
them these questions:
3
What don’t you
like about [insert
competing product]?
What do you like about
[insert competing
product]?
What are the top three
problems you have with
[insert competing
product]?
Interview at least
20 people
Ask
2: Ask Disruptive Questions
Brainstorm
solutions to
the problems
then:
rself:
u
yo
Find your
Looking for
Problem Statement
Possible Solutions
50 questions
exploring possibilities in
50 questions about
the target industry
the target industry
in which you want to start
your business
in which you want to start
your business
Think: Who? What? Where?
When? How?
Think: Why? Why not?
What if? How might?
Select the best
3 questions
and research
for answers
then:
3: Explore your Industry
Please Note: This next section is only applicable if you have already
worked in the industry in which you want to open your business.
Make a list of:
1
2
3
All the industries
you have worked in
50 questions
about the industry
4
5
Inefficiencies you
encountered while
working in the industry
Potential innovation Trends that may
opportunities you
impact the industry
have encountered
in the industry
EVENT
WORKSHOP
FRESH PRODUCE
TRANSPORT
4: Combine Ideas
Create 3 columns
on a piece of paper
Customer
problems
Areas you have
expertise in
ask:
How can expertise
from another field
help me create a
new solution?
then:
How can I solve this
problem using
different kinds
of expertise?
New solutions
to customer
problems
5: Copy a Foreign Idea
Visit the following:
1
International
venture capital
sites and browse
their portfolios
2
International
accelerators and
view the graduate
companies
3
Crowd-funded sites
and look for well
funded projects
4
Google search:
“fast grow lists”
To find the
fastest growing
private companies.
5
Research the winning
ideas of international
business plan competitions