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The Green Products Roundtable (GPR)
Organization:
Geographic Scope:
Launch Date:
Sectors Affected:
Organization POC:
The Keystone Center
United States
2009
Commercial
Judy O’Brien, Green Products Roundtable Director &
Senior Facilitator
Summary:
The Green Products Roundtable (GPR) is a multi-stakeholder group representing
different perspectives of the green products marketplace, including manufacturers,
retailers, purchaser, distributers, certifiers, and other experts. The GPR’s mission is to
provide leadership and guidance to improve the decision-making capabilities of product
manufacturers, institutional buyers and businesses, and consumers by bringing more
clarity to the green products marketplace.1 The group’s initial scope of activities is
focused on institutional purchasers in North America and on environmental and human
health. The major accomplishments of the Green Products Roundtable to date include:
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1
Guidance to the Federal Trade Commission on the Green Guides through
the submission of a consensus-based letter of recommendation.2
Developed a glossary of commonly used terms in the green marketplace
and agreed upon definitions of these terms.3
Created a framework for differentiating green products that attempts to
bridge the gap between lifrecycle-based and attribute-based approaches
to defining green product that can be used by all industries as well as
institutions and consumers.4
Identified the types of organizations currently operating in the green
marketplace and refined a table of “best practices” to determine if those
organizations can be considered credible.5
Drafted a business plan for an “authoritative entity” to effectively guide
all market participants-institutional purchasers, household consumers,
retailers, distributors, and manufacturers-on the legitimacy of a broad
www.keystone.org/spp/environment/sustainablity.
Fact Sheet. Green Products Roundtable (GPR). Fall 2010. 1-4.
3
Fact Sheet. Green Products Roundtable (GPR). Fall 2010. 1-4.
4
Fact Sheet. Green Products Roundtable (GPR). Fall 2010. 1-4.
5
Fact Sheet. Green Products Roundtable (GPR). Fall 2010. 1-4.
2
range of environmental sustainability marketing claims across all product
categories. 6
The Keystone Center for Science and Public Policy serves as the independent convener
and facilitator for the GPR. The Keystone Center has been helping public, private, and
civic-sector leaders solve complex problems and advance public policy in the areas of
energy, environment, and health. 7
6
Fact Sheet. Green Products Roundtable (GPR). Fall 2010. 1-4.
7
www.keystone.org