The Intersection of Sustainability & Mobility
Go Green Conference
April 30, 2015
Dave McCreadie
Manager, Vehicle Electrification & Infrastructure
Ford’s Product Strategy is guided by overall Corporate
Sustainability and Environmental CO2 Stabilization Targets
Go Further
CO2 Emissions from Energy Consumption
Commercial
4%
US
19%
Residential
6%
Other
25%
Transport
33%
Industrial
16%
India
5%
China
22%
Japan
4%
Russia
6%
South
America
4.10%
Europe
15%
Global
Electricity
41%
U.S. Sectors
• “Not getting worse” is not good enough
• Today we are at the convergence of the right
mix of technological, environmental, economic,
and social trends to embark on a
transformation of personal mobility
4/24/2015
SLIDE 2
Ford Mobility: Taking Innovation to the Next Level
Go Further
Ford Smart Mobility is our plan to take Ford to the next level in
connectivity, mobility, big data and more.
Major Trends Driving New Mobility Solutions:
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Population growth
Urban congestion/gridlock
Expanding middle class
Air quality / Public health
Mobile communications
Changing consumer attitudes
25 mobility
experiments and
developer challenges
launched across the
globe – with more to
come – to help change
the way the world
moves.
4/24/2015
SLIDE 3
Global Smart Mobility Experiments
Go Further
Mobility as…. Safe / Accessible / Convenient / Economical
Big Data Drive
Dearborn
Parking Spotter
Atlanta
Data-Driven Healthcare
Africa
Rapid Recharge & Share
Dearborn
Dynamic Shuttle
NY / London
Info Cycle
Palo Alto
Remote Repositioning
Atlanta
Share Car
Bangalore, India
Learn more at:
https://media.ford.com/content/fordmedia/fna/us/en/news/2015/01/06/2015-ces.html
4/24/2015
SLIDE 4
Parking Spotter: Data-Mining Parking Spots
Go Further
Existing vehicle sensors detect open parking spaces to
help create a data source for parking-assist apps.
4/24/2015
SLIDE 5
Remote Repositioning: A Remote “Valet”
Go Further
Ford is testing remote control repositioning technology using
vehicle-mounted cameras and real-time streaming video.
Using Georgia Tech-owned
golf carts to prove out the
technology, a person sitting
in a remote location can
access real-time video
streamed over LTE to drive
the carts
The outcome could be a
more affordable and
effective way to share or
park vehicles using a
remote “valet.”
4/24/2015
SLIDE 6
Thank You!