RESEARCH
+
EDUCATION
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ADVOCACY
IF SHE CAN SEE IT, SHE CAN BE IT
ABOUT THE INSTITUTE
MEMBERSHIP PROGRAM
The Institute is the only
research-based organization
working within the media and
entertainment industry to
engage and educate audiences
and content creators about the
importance of creating gender
balance, challenging stereotypes
FOUNDER GEENA DAVIS
and scripting a wide variety of
female characters in media. For more information,
please visit seejane.org.
Becoming a member provides a unique opportunity
to make a difference. Engage with like-minded
individuals, all passionate about improving gender
portrayals in media for our children and the rest of
the world. Expand your relationships with corporate
executives and leading content creators who are
working on the cutting edge of the latest research
and programming to shape the media’s gender
landscape. Most importantly, become a trusted
advocate by investing in our mission to create a better
world for girls and women, as well as boys and men.
MEMBERSHIP
EXCLUSIVE EVENTS
SPOTLIGHT
CUSTOM TRAINING
ASK US
Trailblazer
VIP Entry - All See Jane Salons,
Plus 5 Salon Passes
Host/Speak at Salon
Ad in SmartBrief
Logo on SeeJane.org
and Facebook
Complimentary
Access
Live
Video
Chat
Pacesetter
VIP Entry - All See Jane Salons,
Plus 2 Salon Passes
Host/Speak at Salon
Ad in SmartBrief
Logo on SeeJane.org
and Facebook
Complimentary
Access
Live
Video
Chat
Visionary
VIP Entry - All See Jane Salons,
Plus 1 Salon Pass
Member of
the Month
Member Discount
Live
Video
Chat
Innovator
General Entry - All See Jane Salons
Member Discount
Member of
the Month
Member Discount
$10,000
$5,000
$1,000
$250
SeeJane.org/membership
2015 ANNUAL MEMBERSHIP BENEFITS
PACESETTER - $5,000
TRAILBLAZER - $10,000
EXCLUSIVE EVENTS
COMPANY SPOTLIGHT
EXCLUSIVE EVENTS
COMPANY SPOTLIGHT
• VIP entry to all See Jane
Salons and networking events.
Meet and Greet with Geena
Davis and other VIP members
• One ad in the Institute’s
SmartBrief e-newsletter
reaching more than 8,000
leading industry executives
• VIP entry to all See Jane Salons
and networking events. Meet
and Greet with Geena Davis and
other VIP members
• One ad in the Institute’s
SmartBrief e-newsletter
reaching more than 8,000
leading industry executives
• Plus five complimentary
passes to all salon and
networking events
(approximately three each
year)
• Your logo on SeeJane.org and
our Facebook page
• Plus two complimentary passes
to all salon and networking
events (approximately three
each year)
• Your logo on SeeJane.org and
our Facebook page
ASK US
• One 30-minute live video
chat with Institute staff for
customized answers to your
questions on gender in media
CUSTOM TRAINING
• Access to customized
training events, webinars and
workshops for you and your
employees
• VIP entry to all See Jane
Salons
• Plus one complimentary pass
to all salon and networking
events (approximately three
each year)
ASK US
• One 30-minute live video
chat with Institute staff for
customized answers to your
questions on gender in media
• Access to customized training
events, webinars and workshops
for you and your employees
ASK US
• One 30-minute live video
chat with Institute staff for
customized answers to your
questions on gender in media
VISIONARY - $1,000
EXCLUSIVE EVENTS
• Opportunity to host or speak at
a select educational networking
event
CUSTOM TRAINING
INNOVATOR - $250
SPOTLIGHT
EXCLUSIVE EVENTS
SPOTLIGHT
• Opportunity to be featured
as member-of-the-month at
SeeJane.org
• General entry to all See Jane
Salons
• Opportunity to be featured
as member-of-the-month at
SeeJane.org
CUSTOM TRAINING
• Member discount to
customized training events,
webinars and workshops
• Member discount for
invitations to attend unique
events with Geena Davis and
other members
• Member discount applied
to additional educational
networking events
CUSTOM TRAINING
• Member discount applied to
customized training events,
webinars and workshops
IF SHE CAN SEE IT, SHE CAN BE IT
MEMBERS ONLY: SEE JANE SALONS
SEE JANE SALONS 2015
Attended by Leading Entertainment Industry and Corporate Influencers
Funny Women:
Serious Business
March 16, 2015
TV and film has unleashed a new generation
of comediennes who act, perform stand-up,
write, and direct – yet, despite representing
half the population, females are still sidelined in comedy
series – with only 31.5% of characters being girls and
women. This is still one of the most imbalanced genres
in prime time. Comedy has changed on sitcoms, in clubs,
and on Saturday Night Live. The repertoire of women
isn’t limited to self-loathing or man-hating anymore;
the humor is more eclectic, serene, and organic. As
comedy has opened up, women who once might not have
dared write comedy, or writers who hadn’t considered
performing, have been emboldened to become writers
and get onstage, Our See Jane salon will convene a panel
of comedians, actors and content creators to share their
experience in the business and offer insight and best
practices into their own creative process.
MEDIA
ROLES
Mythbuster:
Boys Won’t Watch Girls?
For quite some time, women and girls in
entertainment have been limited by the
MYTH
myth that boys will not watch female-driven
BUSTER films. With the box-office domination of
films like The Hunger Games and Frozen, we know this
to be false, and our panelists will gather to bust other
myths surrounding women in entertainment.
Bringing Gender
Equality to Media Messaging
Why do women identify with certain ideas
but not others? In this salon, panelists
MEDIA
will discuss why gender balance in media
IMAGE
messaging and imagery is important, why
some subtle cues can make women feel
excluded from media messaging, and what companies
can do to make their messaging more gender balanced.
Gender Lens Investing: Why
Women are Great Business
Women make up a huge percentage of
often-untapped audience potential in film
and television markets, but not enough
energy is currently invested in bringing
them to the big and small screens. Focusing on business
with an eye on gender, this salon will feature panelists
discussing the importance of gender lens investing in
entertainment.
EYE ON
GENDER
The 17% Effect –
Life Imitating Art?
Crowd and group scenes in these films –
live-action and animated – contain only
17% female characters. We are in effect
enculturating kids from the very beginning
to see women and girls as not taking up half the
space. Couldn’t it be that the percentage of women in
leadership positions in many areas of society – Congress,
law partners, Fortune 500 board members, military
officers, tenured professors and many more – stall out at
around 17% because that’s the ratio we’ve come to see
as the norm?
THE 17%
EFFECT
JOIN TODAY!
If she can see it, she can be it
ANNUAL MEMBERSHIP LEVELS
o Trailblazer $10,000
o Pacesetter $5,000
o Visionary $1,000
o Innovator $250
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Please return this form by e-mail to [email protected] or by fax to (714) 495-4088.
Online payments can be made at seejane.org/membership
Checks can be made payable to GDIGM c/o Mount Saint Mary’s University and mailed to:
Geena Davis Institute on Gender in Media
4712 Admiralty Way, Suite 455
Marina Del Rey, CA 90291
The Geena Davis Institute on Gender in Media is a project of Mount Saint Mary’s University,
a 501(c)3 non-profit organization. Tax ID #95-1641455
The See Jane characters created by Hero 4 Hire Creative.
Rev. 2/15