-- -- How - - to Establish a 'Percentage Fee Program MichaelJ. Davis Cincinnati Bar Association LRS Ste 800 35 E. 7th Street Cincinnati, OR 45202-2411 513/381-8359 FAX: 513/381-5118 E-mail: Carolyn M. Stachura Erie County Bar Association LRlS 1450 Statler Towers Buffalo, NY 14202-2922 716/852-3100 FAX: 716/852-7641 E-mail: [email protected] 2001 ABA standing National Lawyer Referral Workshop San Francisco, CA Committee on Lawyer Referral and Information 53 Service How to Establish a Percentage Fee Program Supplied by Michael J. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213' direct 513.699.1394' fax 513.381.2920 Page 1 of 10 C:\TEMP\How to Establish a Percentage Fee Program.doc 55 Percentage Fee Program Objective The following information will help you to lay the groundwork for a percentage fee program, and hopefully provide some guidelines on how to set up a program, follow up on cases and confront some of the snags you might run into while maintaining this system. What is a Percentage Fee Program? A percentage fee program is a revenue-generating avenue in which your referral service panelist pays a percentage of his or her total "services rendered" from a client referred by your service. This revenue is normally "over and above" LRS membership dues or consultation fees. How does a Percentage Fee Program Work? Percentage fee programs differ from state to state, but basically they all work the same. Your panelists remit back to the LRS a designated percentage of what they collect for their services rendered. The percentage levels can be a straight amount, graduated levels based upon total collected and thresholds. For example, your panelist may be responsible for remitting 15% of any fees collected of $200 or more. So, a case that generated $200 of revenue to your panelist also provided your service with $30 in non-due revenue. You need to set the ground rules for percentage fee remittance, so your panelist knows this is not a "deductible" (unless your guidelines specify this). Some LRS provide a tiered percentage fee schedule. This normally starts with a threshold. For example, level one would be for fees of$200 - $5,000 @ 15%, the second level would be from $5,001 - $30,000 @ 10%, and third, anything above $30,001 would be 5%. Most referral services use a single percentage fee. Pro's and Con's Pros Percentage fees are an excellent way of producing additional non-dues revenue for the LRS. This additional revenue could be used to support more efforts in advertising and community service programs. Cons Percentage fee programs involve more "policing" the disposition of open cases, paperwork, and staff time. Unfortunately, those LRS, which have a percentage fee program in place, have become very knowledgeable in "collection" efforts, and case tracking. Along with the collection efforts, you will find those individuals who will alter their rates. Make sure you have stipulations in your Rules & Regulations addressing these types of issues. In your fiscal budgeting process, you need to make allowances for increases in postage, stationery, staff time, and software updates if you do not have the capability to use a percentage fee program. (Lists of software programs are listed later on.) Supplied by Michael J. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213. . direct 513.699.1394. Page 2 of 10 C:\TEMP\Howto Establish a Percentage Fee Program.doc 56 fax 513.381.2920 Where to Start There are a lot of things to consider when implementing a percentage fee program. Do you have the time to update records and do foot work to follow up on issues? The first step is to draft up a business plan or budget. Determining how much to budget for commissions income is a wild shot! Start low until you have at least a year under your belt, and then adjust accordingly. Commission fees are solely based upon how your panelist performs, and the validity ofthe cases. Second, you will need to modify your LRS Rules & Regulations to reflect issues concerning this new facet of your service. (See Section labeled "Sample Rules & Regulations.") Third, if a board advisory committee or board level committee governs you, this issue needs to be brought before them for vote and initiation. This is going to be a big sell. Fourth and foremost, is getting your panelist to accept the new policy. You most probably will lose some panelists, but again, maybe not. It's all in the approach. Please keep in mind: you're requiring them to send you more money, which they are accustomed to holding on to. Providing Statistics Statistics are most probably the most important factor you will have to present to your board and panelists. Listed are some numbers you can "crunch" to present. . If you collect $35,000 your first year in commissions, you have produced around $233,000 in revenue for your panelist (based upon 15% commission rate). Divide this number by your total panel, and this gives a rough estimate of the per-panelist average. The national average for referred cases, which actually produce a fee to your panelists, is 3-7%. So, if you make 18,000referrals per year, you can estimate 900 (5%) will produce some type of revenue. If you estimate those at $200 per case, this comes up to $180,000 in attorney revenue. If you take 15%, you could feasibly produce $27,000 in commissions. If your software has the capabilities of producing statistics, you may want to capture the total number of referrals made in the "high revenue" areas, such as workers compensation, personal injury, medical malpractice and wrongful death, and present this to your committee or board. These categories are where your "ship" will come in. You can do the math! . . Implementation Now that your board has approved this program, you need to present it to your panelist. A letter from either your LRS Director, LRS Board Advisory Chairperson or Bar Executive Director outlining the program will help with the transition. Provide your panelist will all information needed. This will include Rules & Regulations, Membership Agreement or Membership Application, a copy of a Remittance Statement, explanation of how to calculate percentages, and frequently asked questions. Supplied by Michael j. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213. direct 513.699.1394. fax 513.381.2920 Page 3 of 10 C:\TEMP\How to Establish a Percentage Fee Program.doc 57 Rules and Regulations Enclosed you will find a copy of the Cincinnati Bar Associations Lawyer Referral Services Rules & Regulations. The boxed areas pertain to the percentage fees, and remittance mailings. (See attachment "A".) Membership A2reement You may find that having your panelist sign a "membership agreement" will further define the responsibilities between the panelist and your service. The agreement should outline important points you wish to make to your panelist. Remittance Forms If you are operating on an "automated" system, you most probably send out some type of remittance form or cases status follow-up. When you implement a percentage fee structure, you will be asking your panelist to also disclose any fees collected on referred cases. At this point, you will begin your tracking of fees collected and percentage fees due your service. If your system has a feature in which it will calculate percentage fees based upon information you post, it will produce the dollar amount due the LRS on the next generated statement. This gives the panelist the amount they need to pay. Cases Status Posting Once you have sent your remittance mailing to your panelist, it is their responsibility to report the disposition of each case. Along with this reporting, you will be looking for information concerning fee collected. The attached remittance forms (attachments"B" & "C") reflect responses from the referred individual, updated information generated once cases status has been updated. It is very important to keep correct records of payments made. You will find your service will also serve as a "bookkeeping" department. It's good to have accurate records. Follow up - Case Monitoring Percentage fee programs opens up a whole new can of worms. You, unfortunately, will have those individuals who elect not to supply you with accurate information, resulting in no remittance fees due the LRS. There are avenues to check the accuracy of remittance information. Some avenues include: Client follow-up forms which ask the client how much the referred individual actually charged for their services County Court Index Press or Court Newspaper. Peruse the cases, look for your panelist, and if something looks familiar, check your database for the client name. Once a year, send your panelist a list of all open and closed cases for their review. Sometimes the client will wait beyond several weeks to contact the referred individual, and they report the case as "no contact." This gives the opportunity for your panelist to double-check. . . Supplied by MichaelJ. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213 . direct 513.699.1394 . fax 513.381.2920 Page 4 of 10 C:\TEMP\Howto Establish a Percentage Fee Program.doc 58 Collection Efforts and Issues It will become necessary to call on your panelist for commissions due your service. Your Rules & Regulations should state that if the panelist has outstanding issues with the LRS, and they are not resolved within a reasonable amount of time, they will be "suspended" or "removed" from LRS rotation until resolved. Another avenue would be payment arrangements or credit card payment. Software Suggestions There are quite a fewsoftwarepackageswhichoffera LawyerReferralServicemodule. If you're lookingfor a "stand-alone"package,I canrecommendseveral: . . The Associate * INTUS Technologies Inc., 603 E. Washington St., Suite 700, Indianapolis, IN 46204-2634 Attention: Richard McGee, [email protected] Refer * Richard Seidel, [email protected] Conclusion Once your percentage fee program is up and running, you will find some of the issues listed above weren't as horrid as they sounded. You will have battles, but in the long run, it's a great program to help supply your service first with a non-dues source of revenue. With the addition of these funds you will have to opportunity to support public service efforts as well as increase advertisement efforts. Supplied by MichaelJ. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone:513.381.8213 . direct513.699.1394 . fax513.381.2920 Page 5 of 10 C:\ TEMP\How to Establish a Percentage Fee Program.doc 59 Rules & Procedures for the Operation of the Lawyer Referral Service 1. 3. Toabide by all the rules of the LRS, and in no eyent to hold. or claim to hold. the LRS or any of its officers, members or employees liable for the operation of, or use of the ,nformation contained in the member's application for the activities of the LRS. PURPOSE The purpose of tI'e Lawyer Referral Serv,ce (LRS) is to provide a source 4. To annually certify that the panel member has not been suspended from the practice of law or found 10 be in viol~tinn of the Code of Professional Responsibility. through which a person may be referrecJto a lawyer who is able to render and interested in rendering legal services or to aid callers in finding other appropnate sources of legal assistance when necessal)'. 2. The Lawyer Referral Service Committee is charged with the operation of the LRS. It will be composed of members of the Cincinnati Bar Association who are appo,nted by the Pres,dent of the Cincinnati Bar Association. The Committee shall adopt rules and procedures for the operation of the Service. 3. 5. Tosubmit a new applicationand proof of liability insurance to the LRS if the panelist's plaoe of employment, business address. or law firm aSSociation change. (Amended 11/5/96) THE COMMITTEE 5. FAILURE TO COMPLYWITHTHE LAS RULES "".~ w...~_.~. A. FORMATIONOF THE PARTICIPANTMEMBER PANEL A. To qualify for listing on the lRS panel, a lawyer must: ;t or participant denied registration or suspended under rule 5{A)(1) may apply to the lRS administrator for registration or reinstatement after proof that he/she has complied. 1. Maintain an office separate and distinct frcm any other business. If a lawyer's office is mairrtamed m a residence. the office area must be separate and distinct from the living areas. 2. Be actively engaged B. 1. An LRS applicant or participant may be denied registration or suspended from the panel by the LRS Committee if: in the private practice of law: 3. Cany. and continue to carl)', professional iiability insurance in amcunts equal or greater than $100,000 foreachclaim, with a. He/she has signed any application or other certification or report to the LRS whichhas been found to be untrue in any $300.000 aggregate, as endorsed by the Cincinnati Bar Association. In the event that an attorney has not receiyed a declaraticns page frcm his/her insurance carner by the expiration date of the policy, a self certification form. provided by the Cincinnati Bar Association. may be used. (Amended ~213/96) matenal respect: or b. The LRSCommittee receives notice or InformatIOn giving it reasonable grounds to believe that a participant member does not meet the reasonable standards of responsibility, capability. character or integnty. 2. Before finding any violation Of5(B)(1). the LRS Committce must prOVide an appl,cant or participant an opportunity to be heard. including provld,ng reasonable notice and a hearing. At the hearing, a majority vote of the LRS Committee members present will be necessal)' to deny reg,stration or suspend an applicant or participant fo' violationof Rule 5(B)(~). 3. An applicant or participant denied registratIOn or suspended under rule S(B)(~) may apply to the LRS Committee for registration or reinstatement on the panel. Reinstatement shall be permitted upon the approval of the majoritY of the members of the LRS Committee present at the next scheduled meeting. 4. Carl)' on any relationship with clients in a professional and businesslike manner in all respects: ancJ 5. Abide by the rules and procedures of the LRS. B. Because each panel member's relationship with a referred client reflects upon the lRS and on the Cincinnati Bar Association. a panel member to whom any client has been referred shall manifest this professionalism in eveI)' contact with the client, including, but not limited to, the answering or prompt returning of telephone calls bythe panel member or the member's office staff. office location, and the writing of all correspondence to the client. 4. C. ~. An lRS participant may be suspended from the LRSpanel by REQUIREMENTSOF THE PARTICIPANTMEMBER PANEL the Chair of the LRS Committee Ifthe participant: A. Each prospective panel member shall submit an application a. Fails to abide by the Code of Professional Responsibility; or and abide by the rules set forth herein and those listed on the registration form. B. The applicant shall list those fields of legal work in which the applicant desires to accept referrals. C. In accepting the registration form from any applicant, the lRS may require such information and certification as it deems necessal)'. b. Is arrested or indicted for any offense. notwithstanding lawyer's ability to practice law. the c. Has been investigatcd by a certified grievance committee or the Office of Discipltnal)' Counsel of the Ohio Supreme Court and a probable cause panel of the Board of Commissioners on Grievancesand Disciplineof the Supreme Court of Ohio has found that probable cause exists for the filing of a formal complaint against the LRS participant, or a gnevance matter has reached a substantiallysimilar point of investigatIOn in another jurisdiction. D. The Committee may at any time conduct further investigations and require further information bearing upon the responsibilitY.capabilitY,character and integrity of any applicant or participant member. The Committee may also require such information as it deems necessary in accepting or continuing the registration of any applicant or participant member. E. The Committee may refuse membership in the panel to an applicant ifthe Committee finds the applicant to be unsuitable for panel membership in the lRS. F. Each panel member agrees: 2. A participant denied registration or suspended under rule5(C)(~) may apply to the lRS Committee for registration or reinstatement to the panel. Reinstatement shall be permitted upon the approval of the majority of the members of the LRS Committee present at the next scheduled meeting. D. All matters arising out of Rules5(A)(B) and (C) above conceming panel members will be held confidential and will be referred to the Bar Counsel of the Cincinnati Bar Association where appropriate. 1. To permit any dispute conceming fees arising from a referral to be submitted to bindingarbitration by the Fee Arbitration Committee of the Cincinnati Bar Association. 2. To grant all clients referred by the LRS an appointment as soon as practical after tne potential client's request is made. Supplied by Michael J. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213 . direct 513.699.1394. Page 6 of 10 C:\TEMP\How to Establish a Percentage Fee Program.doc 60 fax 513.381.2920 6. OPERATION OF THE PANEL A. Referrals shall be made to listed attorne)-'Sin the order in which their names appear in the rotational system estab. lished. B. Panel members willaccept any referral for initialinterview except for those matters which the member has indicated in their application that they are unwillingto handle. However, should any referral give rise to a conflict of interest a panel member willadvise the client to contact the LRSfor a new referral. Nothing herein willbe construed to obligate a panel member to accept employment beyond the initial consultation. C. The panel member should not make the first contact with the client (Amended 8/6/96) D. Each panel member agrees to interview the client and. except in extraordinarysituations,not to refer a prospectiveclientto another attorney. Ifthe situation is deemed extraordinary. the panel member agrees to first contact the LRSbefore referring the client to another attorney. E. 10. PUBUCITY A. The tRS shall develop and maintain an active puOlicity program using communications media best designed to informthe generalpublicinthe GreaterCincinnatiarea ofthe existence, purpose and advantages of the LRSand the kinds of information and services available. Whenever possible, the pUblicshould be informed as to when to seek legal advice. B. The form and content of all puOlicityregarding the LRSshall be dignified and consistent with recogniZed principles of legal ethics within Ohio and shall not be false, deceptive. or misleading. 11. MAXIMUM FEE TO BE CHARGED TO CUENT . Every participant member shall establish his/her fees in accordance with the spirit and the letter of the provisions of Disciplinary Rule 2.106 of the Ohio Code of Professional ResponsibilitY. F. A panel member rejecting initial referrals for any reason willbe moved to the bottom of rotation. G. A panel member can only receive referrals at a location where the member maintains a law practice. Each panel member may select only one location at which the member may receive referrals. H. The internal operation of the LRSwillbe under the direction of the LRSAdministrator and the Executive Directorof the Cincinnati Bar Association. 12. AREA OF PRACTICE A classification of legal services will be published, from which a participant member can delineate the services for which the member will be available. Attorneys must practice actively in the areas of law designated on their application. Any changes in the areas of law must be made in writing. 13. PANELS FOR SPECIAL GROUPS Rules for the Attorneys for the Marginally Indigent (AMI).or any other programs or groups recognized by the LRS Committee are publiShed separately. and are Incorporated here by reference. Such rules may be implemented. enforced. changed or terminated by resolution of the LRS Committee or the Executive Committee of the Cincinnati Bar Association. LRS LAWYERREFERRALSERVICE rule obligates an attorney to pay a referral fee to the when a client returns to the attorney on a different and unrelated matter following the conclusion of the matter for which the client received the initial referral. (Amended 12/3/96) Revised and approved: March 1997 Please direcr all inquiries conceming these Rules and Procedures ro rhe Lawyer Referral Service Director or Staff. , CBA "00 LRSP.EGISOO I i I Supplied by Michael J. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected],telephone: 513.381.8213. direct 513.699.1394. fax 513.381.2920 Page 7 of 10 C:\ TEMP\How to Establish a Percentage Fee Program.doc 61 ATTACHMENT"A" ATTACHMENT "B" Lawyer LRS 1.,~iII¥t!'IlItffMAf, Referral Listing of AJI Opcn and Un-responded Cases Service 3 5 East Seventh Street Suite 800 Cinti OH 452022492 iWI"!I;t Phone: (513) 381-8359 Fax (513) 381-2920 To enSIlTeproper update, please remit by date Ji.~tedat end ofthi.~ report Member No: 1,3406 MR. MICHAEL.J. DAVIS CINCINNATI BAR ASSOCIATION SUiTESOO 35 EA.". SEVEN"Of STREET CINTI OR 45202 'FROM: c, ,# La""-yer Referral q~U~~q:~wyer Refe~~r>'ice Statu... ~rt 200109240013 Referral 02"': (~Type: Service Coonlinator 91241200 Current Status 1 (i'OBEDETERMJNEDJ" t:.nery & ADI\IINISTRATIVE Clita. lIIfo: A_,~ Mouse., Mickey ""'- " m.. Ca.« 'taM typo hos not yet boen d<t=ninod. C~-~;;.;;~~~~-] ~ ..CI'aI,~~il1 ~taI;"".~~e.:'.':,,".9"=t:I<:~~>'... . (:Io«d r- r:_tigeII.Fee (:locoed lloarl)' 0.-.1. Fee Paid ia Filii o..rer Sy,"'m i, reporring tho,." h"" boen do roe, collected at thi, point in time. Olli~' CO.Ollgen' Fee .'« AR.ici,"'Rd Fee AmangenKII' Peudill/i: Ra. Fee Ref"rred individual has indicated paymont and the current ,taM orthi, caso ~.. ,/--U_rly 1'« .J, 3r;;t) CO No COn.a.. Plume Please ,>erify this report and remrD with an)'feesdue to LRS by October Ill' LJ;1i/:S ()DI~ I, 200.1 Date Signature Commenu: Menlbcr No; 13406 Mr. Mki»lel l)1If.eof Report: 9/24/200 I J. D/lvis Supplied by Michaelj. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213 . direct 513.699.1394 . fax 513.381.2920 Page 8 of 10 C:\TEMP\Howto Establish a Percentage Fee Program.doc 62 Lawyer Referral LRS 3 5 East Seventh Listing of All Open and Un-responded Cases Service Street Suite 800 Cinti OH 452022492 I.."''Y!IInml1!'.\! 'WI"'t! Phone: (513) 381-8359 Fax (513) 381-2920 To ensure proper update. please remit by date listed at end of this n:port Member No: 13406 MR. MICHAEL J. DAVIS CINCINNATI BAR ASSOCIATION SUITE 800 35 EAST SEVENTH STREET CINTI OH 45202 FROM: Lawyer Referral / Service Coordinator ~~.~~<:!~-~~~~ef~!~rviee ea.,.,,, Note the clispooition or the case is reflective or the CWTent status Statas~rt m 200109Z40013 Referral Date: 9/2412001 c~ Type: t:"ery & ADML"'L'ITRATlVt: ~&;;t~. .. - m_" mmm./_- -- ; Change in Status (Please Check One) .-r-m -- m{:Iosed m __m_- -m-_m-m______---- CIasctI Coaljge81 fer """: Oosed IloMrly Closed.. - 'C Fee !'aid ia filii rerncc 08iy C08d_t Fer f~ A8tieipalt'd fer AtTaagrJIoeaI Paodisg Sysrem has recorded payment and is indicating to rerem:d individuallhcre is a percentage due the LRS -FbtF~ .... . IIo8r1y fer m__.... No CGtataet PhoDe Please verify this report aad return -- - , with aay fees dae to LRS by Oetober ()III~' I. 2001 --'--_..- Date Signature Commeat.'f: Member No; 13406 Mr. Michael J. Davis Date of Report: 9124.12001 I Supplied by Michael J. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213 . direct 513.699.1394 . fax 513.381.2920 Page 9 of 10 C:\TEMP\How to Establish a Percentage Fee Program.doc 63 ATTACHMENT "C" Supplied by MichaelJ. Davis, LRSDirector, Cincinnati Bar Association, 35 East Seventh Street, Suite 800, Cincinnati OH 45202 [email protected], telephone: 513.381.8213 . direct 513.699.1394 . fax 513.381.2920 Page 10 of 10 C:\ TEMP\How to Establish a Percentage Fee Program.doc 64 --- - "Howto Establisha SuccessfulPercentageFeeProgram" by CarolynM. Stachura,LRISAdministrator,BarAssociationof ErieCounty I believeit is safeto saythat,eventhoughtherewillprobablyalwaysbesomeconflictoverwhetherthe purposeof a LRISprogramis to benefitthepublicor to benefitpanelmembers,theviewof th~ABAis consistentin thatthe primarypurposeof LRISis oneof publicservice. So, howdoesthe LRISAdministratorhandlethis delicatebalanceso thattherearebothhappypanel membersanda happyBoard?Theseconcerns,alongwithothers,will be addressedduringthe break-out sessionbut,inthe meantime,I wantto giveyousomeideaof whatto expectshouldyoudecideto consider implementinga percentagefee arrangement.SomeLRISprogramsarefundedby an annualregistration fee and/orsomesortof a consultationfee remittance.Nearlyhalfof LRIS'saroundthecountryhavea percentagefee recoverysystemin placeandmanyothersareeitherconsideringit or are in the processof implementingone. An increasein revenueusuallytakesplacewithinthreeyearsof implementingthe percentageprocedure,whichinturn resultsin the LRISbecomingmorefinanciallyself-sufficientthereby allowingthe LRISto providebetterqualityserviceto the publicandto its members. Follow-upproceduresandthestaffto implementthemare necessaryforthesuccessof a percentagefee program. Theyare alsoan essentialqualitycontrolmeasure. It is recommended thatfollow-upreports includeall referredcase,whetheror nottheyhavealreadybeenreportedto LRISandthattheybe continuedon the reportfor at leastsix months.Thiscreatesawarenessor previousreferralsamongnot only yourpanelmembersbutalsotheirstaff. Eventhougha referralmayhavebeenpreviouslyreportedon and closed,if theclientdecidesto retaintheattorneyin thefuture,yourpanelmemberwill still have updatedinformationwhichreflectsthattheclientcameas a referralfromtheService.Oneadditionalitem that hasbeenfoundto be anextremelyusefulreminderto LRISmembersis the useof brightlylabeled LRIS stickers. ManyLRISprogramshavenotedthatpanelmembersaremoreefficientwhenreturning remittancefeesand alsowhenrespondingto statusupdateswhentheirfileshaveLRISstickerson the. You canpurchase500FeestickersthroughtheABAfor only$10by calling(312)988-5786. -Inorderto ensurethattheLRISreceivesallfeesduefrompanelmembers,it is recommendedthat LRIS utilize clientquestionnaireswhichsolicitfeedbackabouttheclient'ssatisfactionwiththe serviceandthe attorney,as well as informationaboutthefeeswhichhavebeenpaid. Such questionnairesare a veryimportantsourceof informationbothabouttheoperationof the serviceandfees paid by LRISclientsto panelattorneys.Panelmembersshouldbe informedregularlythat informationis gatheredfromthe clients. Anyquestionnaireswhichreportthatthecasehasbeenopenedshouldbe closelymonitored.If theattorneyfailsto reportthatthe casehasbeenopened,actionof the inconsistency should betaken. Forexample,a standardlettercouldbe sendaskingthepanelmemberto accountfor the discrepancy.Any saiddiscrepanciesshouldthenbe investigatedpromptly.Questionnairesshouldalso serve thepurposeof reportingto panelmembersanypraisefor theirservices.Copiesof thecomments should becirculatedamongthe LRISstaffandthe panelattorneywithwhomthecommentwasmade about. Theyalsoserviceas a publicrelationstoolto the clients,demonstratingtheServicecaresabout 65 whathashappenedwiththeclient'sinquiry. It mayalsogiveclientswho maynothavefollowedup on the initialreferralor who havelostthe lawyer'snumber,an opportunityto act. Questionnairesare very inexpensiveto produceandshouldbe limitedto a few simplequestionssuchas:thesatisfactionof the LRISandthe attorneyor thetotalof legalfeeschargedfor anyservicesrendered.ManyLRISprograms havepostagepaidenvelopesin whichthe Serviceis onlychargedfor thesurveysthatare returnedto them. It is suggestedthat surveysfor personalinjuryreferralsshouldbefollowedup on 100%,whether verballyor by mail. Matrimonialmatters,on theotherhand,shouldbe limitedregardinganyfollow-up becauseof thenatureof thecircumstances. Beforeyoudecideto reviewthistopicwithyourbarleadership,it is essentialto be ableto ask andanswer the followingquestionswith regardto percentagefee implementation: 1. Haveyoueithersurveyedor researched(i.e.Profile2000- Characteristicsof LawyerReferral& InformationServices)thevarietyof differentthresholdsandfeesplittingarrangementsthatother programsuse?Whatwill ultimatelyworkbestfor yourprogram? 2. Haveyouhada recentPARvisit?If so, doesthe reportsuggestimplementinga percentagefee procedure?This informationis a valuablemarketingtoolwhenit comesto educatingpanelmembers duringtheimplementationprocess. Ifyouhavenothada PARvisit,call theABAtodayto schedule one! 3. Doesyourstate haveanethicsopinionregardinga percentagefee system?TheABAethicsopinion 291definessuch a systemas beingethical,as havemoststateethicscommitteesthat havereviewed the issue.Gatheranyopinionsso thatyouarepreparedwhenyour boardand/orpanelmembers inquireasto whethera feesplittingarrangementis ethicalor not in yourstate. 4. Doyouhavestatisticsthat havebeencompiledfromthe pastfew yearsin orderto estimatehowmuch revenuecouldhavebeenmadebasedon a percentagefeeprogram? It is alwayshelpfulto compare differentthresholdsto determinewhatis morefittingin orderto operateyour particularLRISas a selfsufficientrevenuemaker.(graduatedversusflat feesystem) 5. Howdoyoumakea presentation totheBoard?It isnotasbadasyoumaythink.Bottomline:be armedwithinformation.Youmayneedto sellyourboardon this ideaso do just that - sell it! Providea reportthatincludesthecurrentoperation, theprojected operation, andtheshortandlong-term goalsof LRIS.Youmayalsowanttoconsiderfurnishing yourboardwithstatisticalandbudgetary information 66 fromotherprogramsthathavesuccessfullyimplementeda percentagefee systemwithinthe lastfive years. 6. Howdo youdeterminewhatis an adequatebudget?Howwillyour revenuebe allocated?Are you preparedto answerquestionssuchas: howdo youplanon spendingyourprofit?Do youhavean advertisingproposalin mindand,if so,whatis it? Radio,cable,internet?Willyou needto expandyour staff and/orcomputercapabilities?Are youableto projectthesecosts? 7. Do you needto modifythe languagein yourLRISapplication?Doyouneedto add languagethatwill specificallytargetproblemssuchas non-reportingissuesor over-chargingclients? Yes! It is of utmost importancethat yourrulesandregulationsreflectthefee splittingarrangements,delinquency/panel removal/suspension procedures,acknowledgement and reportingof referralissues. 8. Do you havesoftwareissues?Doesyoucurrentprogramallowyouto properlytrackpendingcases and providestatisticalreports? If not,is it withinyourbudgetto expandyourexistingprogramto fit your needs? 9. Howdo you keeptrackof thecasesandtheirstatus? Trackingis oneof the mostessential componentsto anyefficientlyoperatedLRISprogram.Youwill needto considerhowoftenbilling statementsshouldbeforwardedto panelmembers(monthly/quarterly/yearly). Willyouallocatethis responsibilityto oneparticularstaffmemberor willit be a groupeffort? 10. Are thereanyadministrativeissues?Doyouhaveenoughstaffto properlytrackLRIScasesandfee remittances?Is therea needfor newcomputerequipmentor a newworkstation?Is it timeto revamp the LRISformsto meetyourpercentagefee needs? 11. Howdo youeducateyourpanelmembers?Doyouhavea newsletterin whichyoucanadvertiseany newchangesalongwithotheritemsof discussionsuchas delinquencyand/orreportingissues?Thisis such a greatpublicrelationstoolin whichyoucanalsoexpresspositivestatisticsandclientfeedback. It is certainlyunderstandablethatthis maybe onelessthingthatyoureallywantto worryaboutright nowso keepit simple. Youcanadda onepageinsertwhenforwardingreportsor billingstatements. Or, if youfax yourreports,addoneor two paragraphsto yourprogramwhichallowsyouto convenientlyupdateyourpanelmembers. 67 12. Howdo you handledelinquencyissues?Doyousendtwo or threenoticesbeforea decisionis madeto removea panelmemberfromreceivingfuturereferrals.If thereis an issuesuchas refusalto make payment,arethere measuresin placethatwilladdresssucha situation?Be not afraidas there is no needto re-inventthewheel.Requestcopiesof otherLRISapplicationsand"fine-tune"their language to fit yourparticularneeds. 13. Doyou reallyneedclientsatisfactionsurveys? DoesyourServiceutilizeclientsatisfactionsurveys? Howdo youdecidewhetheror notto providea postage-paidenvelope?Dootherprogramssend surveysandwhat is theirreturnrate? Exactlywhatdo youdowiththe statisticalinformationthat is received?Howdo you handlenegativeresponses?Whatdo youdo withthe positiveones? Thesearejust a few examplesof itemsthatyoushouldbethinkingaboutwhenconsideringwhetheror not to implementa percentagefeesystem. It is importantto keepin mindthatwhatmayworkwellfor one may notbe rightfor you. You mayfindthatyoulikethethresholdsystemfromone LRIS,a billingsystemfrom another,thefollow-upproceduresfromanotheranda clientsatisfactionsurveyfromyet another! The one additionalsuggestionthat I willpassalongis to discussthe prosandconsof implementinga percentage fee systemwithas manyLRISadministratorsasyoucan. It canbe a cumbersomeprocessto beginbut the benefitsfar outweighthenegative.On a finalnote:theonestatementthat I will neverforgetwhen sellingthis ideato my boardis that inorderto makeyour"business"expand,youneedto makean investmentin it first. Goodluck! 68
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