1. science
2. medicine

How to maximize your Acupuncture Media Works purchase
At Acupuncture Media Works, we are committed to your success! Thank you for purchasing our products. Our products only
work when you use them. To help maximize your purchase, we have put together this mini cheat sheet full of tips, ideas and
strategies on how best to use our marketing products to grow your practice and get new patients.
If you have any questions, insights, or other ways to use our materials, please visit our blog at acuperfectmarketing.com and
leave your comments. Thank you!
How to maximize your Education Card purchase
Acupuncture & Allergies
1. Personalize them with a label or a stamp (see image to the right). Be sure to include
your name, clinic name, website and/or contact phone number. You would be amazed
how many calls we receive from potential new patients trying to make an appointment
with us when they really want to contact YOU—the acupuncturist who gave them
the brochure!
2. Display education cards in your waiting room, lobby, check-in desk or treatment room.
Increase awareness about the various conditions that acupuncture treats. (We also sell
display racks and education card display inserts to highlight specific conditions.)
3. Mail an education card to your patients with a copy of a recent article and a short
letter that says: “Did you know I also treat seasonal allergies? Please check out the
attached information and pass it on to anyone who might be suffering from allergies.”
4. Mail to other practitioners. For example you can mail our Fertility, Menopause, PMS
or Pregnancy education cards to local gynecologists, naturopaths, nurse practitioners,
MDs, or nutritionists with a short letter introducing yourself and requesting a time to talk
and exchange information.
According to Chinese medical theory, the symptoms
and signs that indicate a Western diagnosis of
allergies relate to imbalances in the meridian and
Organ Systems of the body. These imbalances
may stem from a variety of causes, including stress,
poor diet, constitutional weakness, pollutants and
environmental toxins.
Over time, if imbalances remain within the body,
they will affect the functions of the Organ
Systems. Some of these Organ Systems
are involved in the production of Wei Qi
(pronounced “way chee”). According to the
theories of acupuncture and Chinese medicine, it is important to have
the correct quality and quantity of Wei Qi circulating around the body
in order to stay healthy.
What is Wei Qi? The Chinese concept of Wei Qi is similar to the
Western concept of the immune system. Wei Qi functions to protect and
defend the body against foreign substances, that if not caught can lead
to allergies. When Wei Qi is strong and abundant, we remain healthy.
When the supply of Wei Qi becomes deficient, health is compromised
and we become vulnerable to foreign invaders such as dust, mold,
animal dander, bacteria, viruses and pollen. People who have a Wei Qi
deficiency are prone to allergies and frequent colds.
Acupuncture and Chinese medicine support and strengthen the systems
of the body that are involved in the production of Wei Qi. By building
up the supply of Wei Qi, and facilitating the smooth and free flow of
it through the body, symptoms and signs related to allergies could be
greatly reduced or eliminated.
What will an acupuncturist do? An acupuncturist will conduct a
thorough exam, taking a complete health history. They will then develop
a unique treatment plan that will address your specific concerns. The
goals of the treatment plan will be
to eliminate visible symptoms and Allergies accordingSeasonal allergy tips:
to Traditional Chinese
signs, while addressing the root
1. Flush your nose with a Neti pot.
cause(s) and underlying imbalances Medicine (TCM) can be
due to a variety of factors.
2. Add spicy foods and omega-3’s to your diet.
affecting the quality and quantity
Below are some of the more
of Wei Qi.
3. Keep your windows closed during allergy season to prevent dust
common TCM diagnoses
and pollen from entering.
that your acupuncturist
Acupuncture treatments may be
may discover and treat.
4. Put on a dust mask when you are doing yard or house work.
combined with herbs, dietary
changes, massage (tuina),
• Wei Qi deficiency 5. Do not hang your clothes out to dry in the sun, as they
or exercise. These therapies
will gather dust, mold and pollen.
• Spleen weakness
accelerate the healing process in
order to balance, build, and support • Kidney deficiency 6. Come in for an acupuncture tune-up.
the body’s Wei Qi.
• Lung deficiency
5. Place a stack of cards at health food stores, local coffee houses, book stores or herb
shops. (Make sure your contact information is on the back of the cards!)
Acupuncture and Chinese medicine are a drug-free, safe, natural and
effective way to eliminate hay fever, allergies or the common cold.
6. Hand out symptom-specific education cards to patients. Review your patients’ health
history and notice other ailments that surface from time to time. For example, if a patient
came to you for headaches but you see in their health history, he/she has also suffers
from allergies, it may be helpful to hand them an Acupuncture & Allergies education
card. In that moment you plant a seed in their mind so that the next time this issue
comes up, they will think to come to you for help.
7. Display and hand out your education cards at events such as health fairs, wellness
workshops, presentations, networking events and health classes.
Place your
label here!
©2011 Acupuncture Media Works • 866-696-7577 • www.acupuncturemediaworks.com • 032011
Photo Credit: [Jupiterimages]/[Goodshoot]/Thinkstock. [Jupiterimages]/[Comstock]/Thinkstock
Acupuncture Works!
1, 6 Neuro-acupuncture, Scientific evidence of acupuncture revealed, 2001 Cho, ZH., et al.,
page 128, 116.
2 Acupuncture - A scientific appraisal, Ernst, E., White, A., 1999, page 74.
3, 7, 8 Acupuncture Energetics - A clinical approach for Physicians, Helms, Dr. J., 1997, page 41-42, 66.
4 Anatomy of Neuro-Anatomical Acupuncture, Volume 1, Wong, Dr. J., page 34.
5 Han, J.S. “Acupuncture Activates Endogenous Systems of Analgesia.” National Institute of Health
Consensus Conference on Acupuncture, Program & Abstracts (Bethesda, MD, November 3-5, 1997).
Office of Alternative Medicine and Office of Medical Applications of Research. Bethesda.
9 Wang, R., Integration of Chinese medicine into supportive cancer care: a modern role for an ancient
tradition, Cancer Treatment Review, (4): 235-46.
10 J. Rehab. Med., 2008 Jul.; 40(7): 582-88.
11 Loh, L., Nathan, P., et. al., Acupuncture versus medical treatment for migraine & muscle tension
headaches, Journal of Neurology, Neurosurgery, and Psychiatry, (47): 333-337.
12 Acupuncture Treatment for Major Depression, the Tenth Annual Symposium of the Society for
Acupuncture Research, 2003. J. Traditional Chinese Medicine, 2004 Sep.;24(3):172-6.
13 Comp. Therapy Clin. Practice, 2008 Feb; 14(1): 46-52.
14 J. Traditional Chinese Medicine, 1998 Mar.; 18 (1): 27-0. J Altern. Comp. Med., 2003 Oct.;
9(5): 659-0.
15 Arthritis & Rheumatism, Vol. 54, November 2006, 3485-93, 3375-77.
16 Paulus W, et. al., Influence of acupuncture on the pregnancy rate in patients who undergo assisted
reproduction therapy. Fertility and Sterility, Vol. 77, April 2002, 721-724.
17 “A review of the incorporation of complementary and alternative medicine by mainstream
physicians,” Astin, JA., et. al., Arch Intern Med., 1998; (158).
18 “Military Doctors Embrace Acupuncture.” AP Online 30 January 2009. 27 April 2011 <http://www.
military.com/ news/article/military-doctors-embracing-acupuncture.html>.
Beinfeld, H., and Korngold E., Between Heaven and Earth - A guide to Chinese medicine, Ballantine
Books, 1991.
Harper, J., Body Wisdom - Chinese and Natural Medicine for Self-healing, Harper Collins, 1997.
Kaptchuk, T., Chinese Medicine - The Web that Has No Weaver, Rider, 1983.
Maciocia, G., The Foundations of Chinese Medicine, A comprehensive text, Churchill Livingstone, 1993.
Moyers, B., Healing and the Mind, Doubleday Books, 1993.
Ody, P., Practical Chinese Medicine - Understanding the Principles and Practice of Traditional Chinese
Medicine, Sterling Publishing Co., 2000.
Veith, I., The Yellow Emperor’s Classic of Internal Medicine, University of California Press, 1996.
Weil, Dr. A., 8 Weeks to Optimum Health, Ballantine Publishing, 1997.
Photo Credits: [Comstock]/Thinkstock. [Digital Vision]/Thinkstock. [Jupiterimages]/[Photos.com]/
Thinkstock. [John Foxx]/[Stockbyte]/Thinkstock. [Jupiterimages]/[Liquidlibrary]/Thinkstock. [Thinkstock]/
[Comstock]/ Thinkstock. [Photodisc]/ [Digital Vision]/Thinkstock. [Kraig Scarbinsky]/[Digital Vision]/
Thinkstock. [Pixland]/Thinkstock. [Jupiterimages]/[Polkadot]/Thinkstock. [Bananastock]/Thinkstock.
[Jupiterimages]/ [Goodshoot]/Thinkstock. [Keith Brofsky]/[Digital Vision]/Thinkstock. [Photodisc]/
Thinkstock. [Hemera]/Thinkstock. [Jupiterimages]/ [Creatas]/Thinkstock.
©2011 Acupuncture Media Works • www.acupuncturemediaworks.com • 866-696-7577 • 0511
How to maximize your
Acupuncture in a Nutshell purchase
• Personalize them with a label or a stamp or attached
business card. Include your name, clinic name, website and
phone number.
• Mail to patients along with their initial paperwork.
• Send a stack to local practitioners along with gift certificates.
• Leave a stack at local coffee shops or bookstores.
• Challenge yourself to handout 50 Nutshells a month, with a
gift certificate attached to them.
Place your
label here!
©2011 Acupuncture Media Works. www.acupuncturemediaworks.com (866)696-7577
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How to maximize your Brochure purchase
For new patients, include What is Acupuncture? or Your First
Visit brochures
along with intake forms.
How should I prep
are?
• Writedownandbrin
Weareheretohelp ganyquestionsyouhave.
you.
• Wearloose,comfo
rtableclothingfore
accesstoacupunctu
asy
repoints.
• Donoteatlargeme
alsjustbeforeoraf
yourvisit.
ter
• Refrainfromo
verexertion,working
out,d
oralcoholforupto
sixhoursafterthev rugs
isit.
• Avoidstressfulsitua
tions.
Make
timeto
andbesuretogetp
relax,
lentyofrest.
• Betweenvisits,tak
enotesofanychan
mayhaveoccurred
gesthat
,suchastheallevia
pain,painmovingto
tionof
inthefrequencyan otherareas,orchanges
dtypeofproblems
.
Why did my acup
recommend herb uncturist
s?
Acupuncture
Between the 1st & 2nd visit, hand out
the
Acupuncture Questions & Answers brochure. Questions & Answers
Herbscanbeapo
werfuladjuncttoa
Theyareusedtost
cupuncturecare.
rengthen,buildand
ortoclearitofexc
essproblemslikea supportthebody
acutepain.Yourpra
cold,feveror
herbsandthenadd ctitionermaysuggeststartingw
ith
inthefuture.Thisis ingacupuncturetoyourtreatment
strengthsoyoucansuggestedtobuildupyourintern
al
receivethefullben
hastooffer.
efitsacupuncture
What can acupunctu
rists heal?
Discuss and Review the Steps
of Care
brochure asHowyou
talk
about
your
findings,
safe is acupuncture?
treatment plan and treatment goals. This
increases their
understanding of their
How are acupunctu
rists educated?
healing process, the
different phases
of care and how they can track their
What to Expect
own progression.
Acupunctureisextr
emelysafe.Itisan
drug-freetherapy,y
all-natural,
ofrelaxationandw ieldingnosideeffectsjustfeeling
s
ell-being.Thereisl
infectionfromacupu
ittledangerof
sterile,usedonce, nctureneedlesbecausetheyar
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andthendiscarded
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Today,acupuncturis
tsundertakethree
ofextensiveandcom
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nationallycertified prehensivegraduatetrainingat
schools.Allacupun
passanationalexam
cturistsmust
practiceineverysta andmeetstrictguidelinesto
te.
Thesensationcaus
edbyanacupunctu
varies.Wheretheac
reneedle
inserted,youmaye upunctureneedlehasbeen
heaviness,tinglingoxperienceavaguenumbness,
experiencealittlep rdullache.Sometimespeople
ainastheneedlesa
asensationofenerg
reinserted,or
theneedle.Thisisc yspreadingandmovingaround
the“Qisensation”.Aalled
reactionsaregood llthese
anda
signthatthetreatm
entis
working.Theneedl
esare
onlyslightlythicker
than
ahumanhair.The
depth
ofinsertionvariesf
rom
persontoperson.A
treatment,youmay fter
feel
energizedormaye
xperience
adeepsenseofrela
xation
andwell-being.
Acupunctureisreco
Health(NIH)andth gnizedbytheNationalInstituteof
eWorldHealthOrg
beeffectiveinthetre
anization(WHO)to
problems.Belowar atmentofawidevarietyofmedic
al
esomeofthehealt
acupuncturecane
hconcernsthat
ffectivelytreat:
• Addiction
• Fatigue
• Anxiety
• Bronchitis
• Carpaltunnel
syndrome
• Chronicfatigue
• Colitis
• Commoncold
• Constipation
• Dentalpain
• Depression
• Fibromyalgia
• Gingivitis
• Digestivetrouble
• Dizziness
• Rhinitis
• Sciatica
• Headache
• Seasonalaffectiv
disorder(SAD) e
• Shoulderpain
• Hiccough
• Incontinence
• Sinusitis
• Indigestion
• Irritablebowel
syndrome
• Lowbackpain
• Sleep
disturbances
• Smoking
cessation
• Sorethroat
• Menopause
• Diarrhea
• Dysentery
• Emotional
problems
• Eyeproblems
• Reproductive
problems
• Fertility
• Arthritis
• Asthma
• Menstrual
irregularities
• Migraine
• Stress
• Morningsicknes
• Tenniselbow
• Nausea
s
• Tonsillitis
• Toothpain
• Trigeminal
neuralgia
• Urinarytract
Infections
• Vomiting
After a series of visits, mail Wellness Care
or Your Body is a Garden brochures to
active patients educating them on the
longevity of acupuncture care. You can
also send them to patients who have not
been in for while.
• Facialpalsy
• Osteoarthritis
• Pain
• PMS
• Pneumonia
• Wristpain
©2011 Acupunct
ure Media
866-696-7
Works. All rights
reserved. 062011
577 • www.acup
uncturem
ediaworks.com
Photo Credits:
[BananaStock]/Thinksto[Stockbyte]/Thinkstock. [Jupiterima
ck. [Keith Brofsky]/[D
ges]/[Goodshoot]/Thin
igital Vision]/Thin
kstock.
kstock. [Photos.com
]/Thinkstock.
Distribute What is Acupuncture?, Acupuncture
Questions & Answers and Acupuncture & Modern Research
brochures to other health care practitioners to educate about
the benefits and accessibility of acupuncture.
For MD referrals, mail Acupuncture & Modern Research
brochure to MD’s with whom you are interested in building
referral partnerships. This is an excellent
brochure that documents the science and
Modern Research
research behind acupuncture.
& Acupuncture
Display and hand brochures out at events
such as health fairs, wellness workshops,
presentations, networking events, health
classes for patients, etc.
d”,Cho,ZH.,
p.74.
Helms,Dr.J.,
r.J.,
ure,
an,J.S.,1997
ed”,Cho,
Drop off Acupuncture & Women’s Health,
Acupuncture & Men’s Health or Acupuncture
& Sports at gyms, local sports clubs or
mail them out to local personal trainers in
your community.
Acupuncture and modern medicine,
when used together, have the potential
to support, strengthen and nurture the
body towards health and well-being.
Practitioners of this ancient medical
practice have experienced clinical success
with a variety of health issues.
Mail Children and Acupuncture along with
a letter of introduction to pediatricians,
doulas or family practice physicians in
your community.
How to maximize your
Referral Generator Card purchase
Send the Referral Generator card along with a letter to
existing and past patients. The letter can say, “You are one of
my favorite patients and I’d like to clone you if I could. People
associate themselves with people of similar qualities. I would
love to have more patients like you! I have attached a gift
certificate for a free first time visit. Please send this card to a
friend or a family member with the gift certificate. Your referral
is the highest compliment for me.”
How to maximize your Organ Sheet purchase
• Hand them to patients with corresponding organ imbalances
to educate them about their condition. Patient education
increases patient loyalty.
• Host a health care class
using the organ sheets
as your outline and as a
diagram. Our organ sheets
are designed for seasonal
and symptom specific
training for patients.
• Send a letter to patients
saying, “I am hosting a
stay healthy in Fall health
care class. I will go over
the function of all organs
according to Eastern
and Western approach.
We will discuss what
you can do to support
their functioning in the
upcoming season.”
HEART & SMALL
Functions acco
rding
INTESTINE HEALTH
SHEET
to Western Medi
Heart
cine
• Removes metabo
lic waste
• Pumps blood through
out
• Facilitates the movem the body
ent of oxygen, nutrient
s and hormones
Small Intestine
• Supports the digestiv
e process with the
chemical breakdown
• Facilitates absorpt
of proteins, fats and
ion of food molecu
les into the bloodst
carbohydrates
• Aids in the secretio
ream
n of bile, pancreatic
and other digestive
fluids
Meridian Assoc
iations
Element Fire
Season Summe
r
Color Red
Time of Day
11 a.m.-1 p.m.
Body Tissue
Blood vessels
Voice Sound
Laughter
Sense Organ
Tongue
Reflects Comple
xion
Emotion Joy
Healing Tone
HAWWW
Functions acco
rding
to Eastern Medi
Heart
cine
• Controls sweat
• Opens into the tongue,
reflecting Heart health
• Controls blood vessels
and circulation
• Supports and controls
mental activities
• Manifests upon the
complexion
• Houses the “Shen,”
which is equivilent
to the mind
Small Intestine
• Governs ingested
fluids and foods, separat
ing the “clean” from
the “impure”
• Sends food to the
Large Intestine for
reabsorption
• Sends impurities
to the Bladder to be
released as urine
PHYSICAL SYMPT
OMS:
❍ Anemia
❍ Angina
❍ Aversion to heat
❍ Celiac disease
❍ Difficulty turning
head
❍ Frozen shoulde
r
❍ Hardening of arteries
❍ Hearing problem
s
❍ Heart attacks
❍ Hemorrhoids
❍ High blood pressur
e
❍ Hot and/or painful
joints
❍ Hot flashes
❍ Insomnia
❍ Low blood pressur
e
❍ Pain in lower abdome
n
❍ Poor circulation
❍ Red/ashen facial
color
❍ Stiff neck and/or
shoulders
❍ Tennis elbow
©2008 All rights
reserved. Acupunctu
❍ Thrombosis
❍ Urinary problem
s
❍ Varicose veins
❍ Weak, irregular
pulse
❍ Weak abdominal
tone
EMOTIONAL SYMPT
OMS:
(Eastern view)
FOODS TO ADD:
❍ All fruit
❍ Dandelion
❍ Amaranth
❍ Olive oil
❍ Dark, leafy greens
❍ Asparagus
❍ Oysters
❍ Dates
❍ Basil
❍ Paprika
❍ Dill
❍ Black beans
❍ Parsley
❍ Endive
❍ Brussels sprouts
❍ Persimmons
❍ Figs
❍ Buckwheat
❍ Quinces
❍ Grapes
❍ Celery
❍ Raspberries
❍ Green beans
❍ Chicory
❍ Red beets
❍ Kidney beans
❍ Chives
❍ Red lentils
❍ Lettuce
❍ Cinnamon
❍ Salmon
❍ Marrow soup
❍ Crab apples
❍ Squash
❍ Mung beans
❍ Cucumbers
❍ Spinach
❍ Nettles
❍ Vegetables
AVOID:
❍ Bacon
❍ High-fat snacks
❍ Red meat
❍ Butter
❍ Ice cream
❍ Saturated fat
❍ Candy
❍ Lard
❍ Whole milk
❍ Canned soup
❍ Mayonnaise
❍ Canned veggies
❍ Potato chips
❍ Fried foods
❍ Salt
❍ Hot dogs
❍ Sugar
❍ Agitation
❍ Anxiety
❍ Continuous laughte
r
❍ Critical, cynical
behavior
❍ Excessive and/or
vivid
dreaming
❍ Forgetfulness
❍ Lack of joy or humor
❍ Lack of self-love
❍ Mania
❍ Mental confusion
❍ Poor self-esteem
❍ Restlessness
re Media Works
• 866-696-7577 •
www.acupunctureme
diaworks.com
How to maximize your
Gift Certificate/Health Pass purchase
• Give to patients when they say, “I feel great” and ask them
to pass it on to a friend, a co-worker or a family member.
• Pass them out at health fairs, open houses and talks.
• Exchange them with other health care practitioners.
• Mail to inactive patients.
How to maximize your Bookmark purchase
• Place a bookmark in your new hire paperwork as part of
your welcoming packet.
• Leave a stack at a local bookstore, coffee shop or library
• Create a promo card (business card size) that says, “Stress
Reduction Treatment for $10” and insert it into the slits on
the bookmark.
• Handout symptom specific bookmarks to
patients to educate on specific symptoms.
• Pass them out at health fairs, open houses
and talks.
• Remember to insert your business
card in the pre-cut slits.
safe
Summer is nature’s
naturalmost
exciting season.
The perfect time to relax, play
and enjoy all good things.
You can also hand a patient a
referral card when they talk about
how good they feel and how much
their condition has improved. This
is a great time to give them the
card and say, “I am very happy
that I was able to help you. Can
you think of someone who can
benefit from acupuncture? I’d love
to offer them a free first session.”
Keep your body and mind
effectivebalanced and calm.
Acupuncture Works.
Try it and tap into
extraordinary healing.
©2011 Acupuncture Media Works. www.acupuncturemediaworks.com (866)696-7577