A How to Guide Erie Produced by Highmark Blue Cross Blue Shield specifically for use with the Highmark Walk for a Healthy Community Written by J. L. Ruediger/last edit November 2013 1 Table of Contents Task List and Timeline Section One November and December: Internal Support Section Two December and January: Creating Promotion and Recruitment Plans Section Three February-April: Registration, Recruitment and Coaching Section Four May and June: Pulling it all Together Section Five Resources for Getting Organized and Raising Money Committee Descriptions Board Pledge Form Creating a Walker Coaching Plan Combating the Economy and Overcoming Common Obstacles Sphere of Influence Exercise E-mail Topics and Scripts Section Six Promotion and Marketing Toolkit Section Seven Walker Resources Team Captain Kit Teambuilding and Fundraising Tips Section Eight Highmark Blue Cross Blue Shield Contacts 2 Task List and Timeline Task Helpful Resources November – December Form Walk Committee:  Assign Tasks, Timelines and Goals. Inform Board, Staff and Volunteers of Participation:  Secure board support. Provide required information to Highmark Blue Cross Blue Shield and Fundraising Software for webpage and brochure creation. Make decision about online donations. Suggested Internal Committee Positions and Descriptions Board Pledge Form Highmark Blue Cross Blue Shield monthly meeting, e-mail updates. Information provided by Highmark Blue Cross Blue Shield and Fundraising Software Company. December – January Create Promotional Plan:  E-mail communications.  E-mail signature blocks.  Brochure distribution (mail, sponsors, vendors, community partners, board members’ companies, volunteers’ companies, etc.).  Web/newsletter presence.  Social media.  Cross event marketing.  Media partners/story telling. Create Recruitment Plan:  Create strategy for past walkers.  Work with committee on recruitment tactics and goals.  Include walker coaching and communication. Create Sponsor Plan. Save the date e-blast provided by Highmark Blue Cross Blue Shield. Attendance at January Fundraising Workshop. Attend Fundraising Software webinars. Promotion and Marketing Tool Kit  Work with Highmark Blue Cross Blue Shield Corporate Communications on making the best use of your media contacts/telling your story. February-April Registration Goes Live February 3:  Begin utilizing online registration tools.  E-mail registration link to everyone.  Distribute brochures. Continue Recruitment Activities Walker and Team Coaching:  Provide walkers and captains with fundraising tips. Walk website and Fundraising Software resources. Fundraising Software webinars. Creating a Walker Coaching Plan Team Captain Kit Teambuilding and Fundraising Tips 3