How to Raise $1,000
in a Single Day
An introductory guide to crafting
Ipsum
a Lorem
dynamite
fundraising strategy.
Dolor
Pellentesque sed sem nec
dui eleifend tristique.
Inside…
Learn how to raise
money like a pro.
Great for political
campaigns, business
meetings, charity
events, community
groups, and more!
By Steve Bierfeldt
@SteveBierfeldt
LiveSmartNotHard.com
Featuring 10 easy, sure fire
steps to begin raising money
in no time
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“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
Here’s why I put this guide together
and why it matters
When I finished up working on a campaign a few years ago, I started a small consulting
firm that worked directly with candidates who felt compelled to do something about their
government but literally didn’t know where to start.
I wanted to focus on helping those without prior knowledge or experience, exactly those
who were most in need of the training and technology being controlled by incumbent
politicians and political consultants.
Throughout my time in politics I’ve always heard of the need to protect every instance of
training, political technology and tactics. “We need to protect this vital instruction,
because it’s so good that if the other side gets it, they’ll use it against us.”
At one time I might have agreed, but now I don’t buy this. For one, there is so much
information available to those who have access and connections that it’s extremely
unlikely there is some secret holy grail of data that the other side doesn’t know about.
One side holds a training to teach its volunteers how to write a press release, and the
other side does the same. Both groups do everything they can to keep out members from
the other group. But if they’re both teaching exactly the same thing, does it really matter?
When it comes to access to knowledge, from my experience I’ve found that the people who
most need it, are the ones that those in power are trying hardest to prevent from getting
it. All throughout history, those in positions of influence have tried to keep information
hidden from the masses.
Be it the translation of religious texts or the current battle to control and filter the
internet, those in power know that when information isn’t controlled by a select few, then
the ability to control those people decreases as well. I am indeed a firm believe in the old
adage, “Sunlight is the best disinfectant.”
I saw this after finishing up work on a Presidential campaign and I wanted to directly
reach out to the type of candidates mentioned above. Going from “I see something wrong,”
to “Congratulations on your election victory!” is a huge and daunting step.
2
I decided it was time for
“The Little Guy”
to have a chance too…
Interested in
learning more?
While this eBook is
provided as a free stepby-step guide to raising
money immediately, it’s
just the tip of the
iceberg.
I write about ways to
make money, save
money, and challenge
yourself on my blog,
Live Smart Not Hard.
So when I grew tired of the waste, infighting and amoral
character I saw amongst so many political campaigns, I
took a break and decided to branch out a bit on my own.
The majority of work I’ve done has been political in
nature but the tips included here on how to raise money
can be used by anyone. In my case, because so many of
the candidates I was working with were so new to politics,
often times they did not understand the inner workings
that incumbent politicians and their staffs knew so well.
Coupled with that, because they were so new and starting
from scratch, they had virtually no money to get started,
no money to pay staff, and certainly no money to pay
consultants for fundraising training, (such as myself.)
As I reflected on my many years of campaign,
management and fundraising experience, I pondered
what was the best way to help upstart candidates get
elected, while listening to their concerns and uncertainty
about devoting a large amount of money and resources.
Email me, follow me on
twitter @SteveBierfeldt
or visit
LiveSmartNotHard.com
3
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“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
Major Mistakes
I listened to candidate after candidate lament about how
they were treated, mislead or taken advantage of by
consultants, vendors and campaign staffers just looking to
sink their teeth into the next paycheck.
But was there another way? Could I come up with a
product to provide to candidates who were unsure about
running, just wanted to test the waters, or had not yet
raised much money?
Suddenly the idea hit me. A way for candidates to get a
jump start on their fundraising goals, establish a
professional presence, and begin the steps to engage in
tactical voter outreach. Their campaign would then be
primed to take-off while keeping costs extremely low and
avoiding any type of contractual obligations.
A dedicated
fundraising program
doesn’t just happen. It
takes hard work and
dedication. Below are
three of the biggest
mistakes made by
those trying to raise
money
So I began putting together programs that filled that
need. I crafted a program I called the “Basic Fundraising
Package.” The premise was this, for $1,000 I would
physically come out to your home or office and go through
this entire training session.
This eBook covers just a small bit of the full wealth of
knowledge available. Not only would I go through these
techniques, but I would physically sit there with you for
the entire day. That’s 8, 10, sometimes 12 hours of me
sitting right next to you.
I’d work with them to write a script, craft a message,
prepare responses, even work alongside them as we
entered and typed in people’s names and phone numbers.
I’d coach them on timing, pauses and even loudness and
voice inflection. I’d physically stand next to, and
sometimes over them, and push them to keep at it. “Keep
making calls. Don’t stop to grab a beer, don’t stop to
stretch, keep going, get comfortable and keep pushing for
money.
1 Thinking it Will be Easy
“I’ll throw up a website or
a facebook page and I’ll
watch the cash role on.”
Nope. Be prepared.
2 Thinking it’s Too Hard
It does take effort, so be
prepared to work. But
you’ll find people are
eager to support good
ideas and honest people.
3 Not Asking Someone
What’s the #1 reason
people say for why they
don’t give to causes?
“I wasn’t asked.”
4
Guaranteed Success
And I was so confident in the success of the product, I offered potential
clients a deal they just couldn’t pass up. The cost for the session was
$1,000 and that INCLUDED all expenses. My time, plus airfare, car
rental, and hotel was all wrapped up into a single price. During the
session, if the individual did not raise at least $1,000 in cash received or
pledged on that day, then I’d give them a full refund.
This money back guarantee created a culture of ease among candidates
who might have literally been spending all the money in their newly
formed campaign bank accounts to bring me out there. If they didn’t
raise the money I promised and they weren’t satisfied, I’d give them a
full refund. So at worst, if they raised absolutely nothing, they’d be
getting a free training and a full day of great fundraising advice.
And you know what? Throughout all of the many fundraising training
sessions I offered, I never even had a single opportunity for someone to
ask for a refund. EVERY instance brought in more than the $1,000
promised, regardless of the size of the race.
The program was an immediate success and I worked with many
candidates just during the one election cycle. I worked with candidates
running for local office, for Congress and U.S. Senate. In fact there is
even a newly elected United States Congressman who received my
fundraising training during a full day session in his kitchen. (Stay tuned
to a future newsletter to learn more.)
The training was a hit. In fact I still offer it to individuals, candidates
and organizations on a case-by-case basis. Send me an email at
[email protected] if you’re interested in a training session and
I’ll be happy to discuss the possibility of working with you.
And remember that even if you’re not involved in politics, the tips here
are usable for every person in any field. The ability to sell an idea and
raise money for it is worth learning. Be it a political campaign, non-profit
fundraising or raising venture capital for a new business.
5
The Top 10
1. Decide how serious you are
2. Make a list of contacts
3. Choose the ask amount
4. Control the situation
5. Explain yourself & sell it
6. Keep quiet
7. Prepare for common responses
8. Build more contacts
9. Data, data, data
10. Follow up
Craft Your
Pitch
• Why are you
running for office,
or supporting this
charity, or starting
this business?
• Why should
someone give to
you?
• What will you tell
people you’ll do
with the money?
It’s important to
craft your basic
stump speech
before you speak
with potential
donors.
Do not wing it.
www.LiveSmartNotHard.com
I’ve traveled across the country and sat down with
individuals across all different lines of work.
And I’ve done it myself. I’ve asked for hundreds,
thousands, tens of thousands, even as much as a
quarter of a million dollars. And you know what? More
often than not, I’ve gotten it!
It’s not because I know some secret handshake or Jedi
mind trick.
It’s simply because I know the simple formulas that
work. And I practice the very basic skills that allow
activists, businessmen and candidates to raise money
quickly and effective.
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
1. Decide How Serious You Are
Everyone should be willing to contribute their own resources to the cause they’re working
on. And yes that includes money. Be it a political campaign, a non-profit group, a business
startup, or a charity function, how can you ask other people to contribute if you are not
willing to yourself?
Lorem Ipsum
If you are working to make something work, then you should be willing to invest your own
capital in making it successful. You must be willing to contribute some of your own money
as Pellentesque
you beg, borrow
sed and
sem plead
nec others to get behind your cause or idea.
dui eleifend tristique.
Remember you’re asking close friends and family to reach into their pockets in hard times
and give you a contribution, and they want to see how serious you are.
[Issue] :: [Title]
It’s important to note however you should not be looking to spend a substantial amount of
your own money. I’ll take it as a given that you’re not independently wealthy and can’t
afford to self-finance your entire effort.
When it comes to political campaigns, virtually every former candidate I’ve spoken with
after the fact tells me the same thing looking back at their race, “haha, yea, I definitely
spent way too much of my own money.”
Why is that? Simple. It is MUCH easier to swipe your credit card or write out a check than
to ask someone else for money. People know how to make money. “I’ll just work a few extra
hours so I can pay for it myself instead of asking people.”
When it comes to the list of phobias, more people fear public speaking than fear death. And
asking someone for money, face-to-face, especially when they’re a close friend or family
member, is tremendously awkward.
But what’s more awkward, asking someone for money? Or not having any money and
running a losing effort?
Unless you are a millionaire, self-funding will make you broke. If you really believe in the
cause, then you need to stand up for it. If you are unwilling to raise money, then do you
really deserve to win your election, start your business or have your cause succeed? Unless
you are a millionaire, self-funding will make you broke.
If you really believe in the cause, then you need to stand up for it. If you are unwilling to
raise money, then do you really deserve to win your election, start your business or have
your cause succeed?
7
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
Two Groups of Contacts:
1) Friends, family, neighbors, and
individuals you talk to on a fairly
regular basis. These people would
never be surprised to hear from you.
You have a good repore with them
and/or talk to them fairly often.
2) Past contacts, those who may have
fallen off the radar or those you might
not know as well. Old college
roommates, former teachers and coworkers, contacts from high school and
friends on facebook.
2. Make a List of Contacts
Forget about email, letters or online
“money-bombs.” Personal solicitation is
the fastest, easiest, cheapest and most
cost effective way to raise money. It is also
the most awkward, embarrassing and
uncomfortable which is why won’t people
avoid it, especially candidates. As I said,
people are absolutely terrified of talking
with people, especially in large groups.
Comedian Jerry Seinfeld once commented,
“At a funeral, more people would rather be
in the casket than giving the eulogy.”
To get your fundraising strategy started,
the first step is to devote an entire block of
time to listing out the people you have
some type of connection with. This is
literally every single person you know and
have a phone number for. I’ll ruin the
surprise for you, you’re going to call them
and ask for money.
8
Use a program like Microsoft excel to
create a basic spreadsheet that keeps rows
and columns. Write down the name of
every person you know and next to it,
their phone number. Really dig here and
pull all the names you can.
Now I want you to take a break? Get a
snack, watch TV show, take a nap. Now
come back to your list and take a look.
How do you feel? Is this it? Really? This is
every single person you can think of?
What if I told you the difference between
winning and losing was whether or not
you could come up with five additional
names? You’d come up with five additional
names right? Of course you would.
Everyone would.
So what does that tell you? That you were
holding back the first time eh? It’s okay to
admit it. But now you realize the
hesitation everyone feels and how to
overcome it.
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
Double It
Not only do I want more than the five additional
names, I want you to take your initial list and
double it. Yes DOUBLE it. You may think this is
crazy, but you just admitted you were holding out
on me
Don’t Think You
Have Anymore
Contacts to Find?
The point is to continue to come up with contacts even
when you think you are scraping the bottom of the barrel.
In EVERY single session I’ve taught… EVERY one, I’ve
always received the same response when I’ve told them to
double their contacts,
1. Take out your cell
phone and write down
every single contact
you have in your
address book, no matter
how old or outdated.
“What?! You’re crazy! I’ve tapped out everyone I know.”
Upon being asked additional questions, “Did you do this,
did you do that?” They seem to always “find” additional
contacts. Imagine that.
2. Go through your entire
friends list on facebook,
searching every profile
for a phone number.
**IMPORTANT**
Now this is easily missed. Do not simply call the contacts
from your phone, or pull up someone’s facebook profile
dial straight then. You need to physically type out the
name and phone number into that spreadsheet. I know
this sounds like unnecessary work. “Why can’t I just go
through my cell phone and call?”
3. Find the physical
address or date book
you keep in the
drawer/closet/china
cabinet.
Simple. Because by putting them in a spreadsheet, you
are building a file that you can use to take notes and list
each call’s status. Plus after making so many calls and
pitching the same message over and over, you WILL
forget who you spoke with and what they said.
4. Ask your wife, husband
or anyone else you life
with, for names you
might be forgetting.
In addition to writing down the person’s name and
number, write down any unique details about them and
any issues they might be passionate about. Write down
unique details about their location or what their schedule
is, (lives in Hawaii, works the night shift, etc.) This will
determine when you’ll call them
9
“How to Raise $1,000 in a Single Day”
3. Choose the Ask Amount
Ask High
Now that you have your entire list of contacts, you’re going
to write down the amount of money you think that person
can realistically afford at that moment. Not what you
think they want to give, what they can afford at that time.
There are a few different philosophies on this part, so to be
fair, different fundraisers have different opinions on this.
If you called up Bill Gates
to discuss his giving to
your charity or startup
company, he’d be offended
if you asked him for
$1,000.
One technique is to determine the amount of money the
person or their family spends eating out each month and
then multiplying that by five. Whatever number you
decide, write it down as the amount you’re going to ask for.
Keep in mind, you ALWAYS want always want to ask for
too much instead of too little. This confuses many people.
And that’s not a poor
reflection on Bill Gates,
rather a reaction any
decent businessman would
have.
After all, it’s already awkward asking your friends and
family for money. The common reaction is that you want
to lessen the blow. “I’ll only ask for $20 instead of $100”
But not only is that the wrong way of thinking, it will have
a negative effect.
In contrast people will absolutely be offended if you ask for
an amount too low. Plus you might price yourself out of a
larger gift. What if they say yes to $100 when they would
have also said yes to $200?
Now here’s the catch. Now
that have your “Initial Ask”
we are not yet finished. Take
that number and double it.
A $50 asks becomes $100. A
$100 ask becomes $200, and
$500 becomes $1,000.
Remember what I said earlier,
this is the amount you think
they can realistically afford. So if you think they can afford
it, you want to stretch that out to something that might
garner you additional money.
10
www.LiveSmartNotHard.com
If Bill Gates is worth
billions of dollars why
would you waste his time
asking for so little?
He’s going to wonder how
serious you actually are
and why you didn’t do your
homework to research his
giving capacity.
But if you left that meeting
and immediately asked the
guy who cleans Bill Gates’
gutters for the exact same
amount, he might be
flattered. “Wow he thinks I
can afford $1,000, he must
believe I’m rich!”
It is ALWAYS better to ask
for too much than too little.
People may be shocked to
hear such a large number,
but they will rarely be
offended by a large ask.
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
4. Control the Situation
5. Explain Yourself
An in person meeting is always preferable,
(It’s a lot harder to say no to someone face
to face) however because you’re going for
sheer volume, you can call 100 people in
the time it takes to travel to meet with
one person.
When you have the potential donor on the
phone, keep it informal to start. “Hey
Mike how are you doing?” Instead of, “Mr.
Smith, thank you for listening to my
important announcement.”
People can disregard a text message,
delete an email or trash a mail piece. But
if you have them in person or on the
phone, there is nowhere for them to go.
On the phone they physically have to
respond. If they know you, it is rare they
will be so rude as to hang up on you.
Control the situation by putting them in a
position that provides the highest chance
of getting a “yes.”
Go back to your contacts and through the
list of anyone with a unique situation.
Less those, the best time of day to call is
by far dinnertime or a weekend. There is a
reason tele-marketers call during
dinnertime, people are finished with work
and are home.
“I really appreciate your support so far
and I’m tremendously serious about this
race. However I simply need the funds to
move forward and to run a competitive
race I’ll need to bring in money and can’t
do it without your support…”
“Can I count on you to make a donation of
__________?”
This should begin as an informal call just
like you are calling to schedule a
barbeque, going to see a football game, or
planning a play date for your kids. The
potential donor usually is not aware of
what you are calling for.
Explain that you only needed to talk with
them for a brief second, this enforces that
you value their time and won’t take too
much of it.
Remind them that you are running for
office, or if they don’t yet know, inform
them.
Speak for minute or two about your race,
why you’re running, and importantly,
what you’ve accomplished so far. Give
them a sense that you have already
accomplished some great things and are
primed for victory. People like to hear
you’ve already been successful.
Work into your message that you’ve
“already raised xxx” making it sound like
a great accomplishment in a short amount
of time. No one wants to be the first donor
or even the only donor.
Listen to ideas they have as well. Get
feedback and allow them to make
comments and suggestions. Allow a bit of
back and forth, but don’t ask too many
questions.
11
The purpose of the call is not to take their ideas; it’s to raise
money. It should be a short call.
After allowing them to inject their ideas into the discussion,
speak for a minute about your big plans for the immediate
and long-term future. This is your “pitch.”
After you’ve made your pitch to them, you’ll go right into your
ask.
* It is perfectly alright to leave a message if you can’t reach
them. But don’t get into details. “Hey this is Steve, I was
calling to discuss something with you very briefly and I
wanted your feedback, give me a call when you get this.”
I understand checks,
but how do I accept
credit cards?
Ditch the consultants
who urge you to buy a
pricey website before you
do anything else. Raising
money is your #1
priority, so get to it!
Visit Piryx.com and you
can form a free user
name, link it to a bank
account, and create a
webpage able to accept
credit cards within
minutes of starting your
phone calls.
Piryx charges a flat fee of
approximately 5%.
Eventually, you may
want to consider a credit
card processor on your
official website, but for
now, this will work just
fine.
6. Keep Quiet
The #1 Rule of fundraising is: “First guy to talk, looses.
“Can I count on you to make a donation of $500 today?”
::Silence::
::More Silence::
While you don’t want the donor to feel THAT uncomfortable,
you do want him to understand that the best way to end the
moment is to give you what you asked for.
Keep quiet because you WILL talk yourself out of a donation.
Asking for money can be awkward, and even those with years
of experience sometimes feel uncomfortable. Remember this is
an actual skill that can be improved, so don’t forget, be silent.
“Can I count on you for $500 Dollars?... I mean I know that’s a
lot… I don’t want to put you in a hard spot… If you can even
contribute half that, or maybe $100, that would be great…”
Congratulations! You’ve just talked yourself out of a $500
donation without even waiting for their response. I’m not
exaggerating for effect; I’ve heard people make this mistake
countless times.
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
7. Prepare for Common Responses
Lorem
Ipsum
When you ask
for money you’ll get one of three responses.
“Yes”, “No” or an Excuse
1) “Yes”
Pellentesque sed sem nec
dui
tristique.with something to the effect of:
Youeleifend
should respond
“Great, thank you so much. It’s very important that I get these funds right away. And
then:
[Date]
[Issue] :: [Title]
• One of my staff is here with me and he can take your credit card right now
• How can I get this from you? Check? Credit card When Can I Get It?
• Can I send one of my staff over to your house or office?
• I can meet you at the grocery store tomorrow morning, etc.”
The Key is to get this money RIGHT AWAY or plan out a defined follow-up.
2) “No”
“No” as in, they will not be making any kind of donation at all. Since these are friends
and not cold calls, an unequivocal “No” response should be unlikely. You respond with
“I understand completely.
But this is extremely important to me however. Is there some way that you can help? Are
there some other individuals who you can reach out to for me so I could raise some money
from them?” See if you can get other contacts from this person. Or would they even be
willing to make a call or two on your behalf?
13
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
3) Maybe, I’m not sure, Ehh, That’s too much, I
can’t do that, Assorted excuse, etc.
This is the most common response. They will say the dog is sick, their
wife wants
a new
Integer
metus.
kitchen, or the kids need shoes, etc. They will give a reason why it’s, “not a good time.”
They’ll be shocked by the high amount, they’ll say they can’t afford It, they’ll say they’re in
the middle of roofing their house. All sorts of reasons. I’ve heard everything you can
imagine. This is when you half your initial ask, (remember why you doubled it)
Lorem.
“I completely understand you can’t give that amount but as I mentioned this is extremely
byline
important to me. Even half of that amount would be tremendously
helpful. Can I count on
[Name]
you for a donation of say ___ (1/2 your original ask)
::Remember to be silent here as you wait for a response::
If they hem and haw again, then half the amount again. Go to ¼ of your original ask.
If they give the same response a third time, you should not go lower. It will get old and
seem unprofessional to keep going lower, “What about this? Well what about that?” After
three instances ask, “Hey I understand, but this is really important to me. What can you
contribute to me today?”
Do not ask, “Is there anything you can contribute?” Yes and No questions are easily
answered with one-word statements. Make them make a decision about exactly what they
can give. Plus it is MUCH easier for someone to just say “No” than to actually utter the
words to their good friend or family member, “I am not going to give you anything.”
Asking people for money is awkward. But not having any money… is much more awkward.
8. Build More Contacts
Regardless of whether or not the donor gives to you, when the call finishes, make sure
to thank them for their time and ask if they know others who would be able to help you
out. If the donor was not able to give, then he may feel bad and want to recommend
others.
If he did give, then he has a vested interest in his money not being wasted and will want
others to donate to you as well. Ask the donor to provide the legwork to introduce you to
other donors. Ask if he’d be able to speak with friends. You just picked up an investor in
your “business.” Make that money work for you. Turn that individual into another
advocate for your efforts.
There is a saying when it comes to fundraising, “The money is in the list.”
14
“How to Raise $1,000 in a Single Day”
A Successful
Fundraising
Ask has Three
Major Parts
There are three major
parts to a successful
fundraising strategy.
1) Asking
2) Data
3) Follow Up
Everyone knows you need
to ask. And everyone has
some idea that you need to
keep records. But follow up
is by far the most
disregarded and forgotten.
Data and Follow Up are
closely connected. It is
imperative you keep solid
data and have a record
keeping system in place
that takes care of donors
and cultivates new ones.
You need to follow up with
donors, especially when
they go out of you’re their
way to contribute to your
efforts.
For larger donations, you
should be sending a quick
thank you card. This can
very per campaign, say
$100 as a benchmark. They
can be quick, cheap, and
best-case scenario your
staff or intern should be
filing them out.
www.LiveSmartNotHard.com
9. Data, Data, Data
Keeping good records is vitally important. If you don’t have
a donor database, (you don’t need one to get started,) it is
imperative you keep a record of who gave, how much, and
ESPECIALLY who needs to be followed up with and when.
That’s why you transferred your contacts over to the
spreadsheet, so you’d have an easy place to store
information and make notes and comments. Everyone who
donated to you over the phone should receive a thank you.
You want to continue to build the relationship between
yourself and your donors. Personal solicitations sound
daunting but in reality they are the quickest way to raise
money.
10. Follow Up
A few years ago I was working at a non-profit group in
Arlington, Virginia. At a local dinner a gentleman running
for Congress and I began talking. He was a first time
candidate and didn’t know much about the process. I gave
him some advice; talked with him about fundraising
techniques and told him follow up was important. I agreed
very much with his politics and wanted to see him succeed.
As the conversation ended I gave him my business card and
phone number and said, “Call me, I’ll share some ideas
with you, and I’ll make a contribution.” Weeks go by, and
he never called me.
I ran into him again a couple of months later at another
event. He actually sees and recognizes me from across the
room. He comes over and says, “Ahh, I know, I know,” he
says before I even have a chance to open my mouth. “I
forgot but I’m glad you are here.” He and I talk again, I pull
out another card, “Call me,” I say. “I will give you money.”
He never calls.
Perhaps he forgot, or perhaps he didn’t care, but either way
his record keeping was poor. Candidates like that do not
deserve to win and I didn’t lose any sleep when he lost his
election. When someone says to you point blank, “CALL
ME, I WILL GIVE YOU MONEY,” you need to call them.
15
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
Final Thoughts from Steve
Great job! If you’ve reached this point then
you’ve gone through the full guide and know
many of the same tried and true methods that
professional fundraisers use on a daily basis.
And best of all, you didn’t need to pay a party or
consultant to teach you!
I know I gave you a ton of information to think
about. But I’m confident you can handle it. In
fact, I’m guessing you’re eager for more
information and looking for more ways to flex
your fundraising muscle and learn more winning
political techniques.
By utilizing these
fundraising
techniques you’ll be
on your way to a
successful effort.
By using the techniques and tips above, you
WILL raise money. I’ve provided this training
too many times to count and I have always seen
it succeed.
1
Get your effort off the
ground right away with
an immediate injection
of cash.
2
Put the systems and
organization in place
that ensure greater
ease in raising money
from here on out.
3
Provide the confidence
you need to realize that
raising money isn’t
that hard after all.
When I sold this training as a product to clients,
I offered a money-back guarantee if it didn’t
work. It worked every single time, and I’ve never
needed to give a refund.
Not only will you raise money that very day, but
you’ll have the tools and skills to continue to
raise money for caucuses or events in the future
as well.
16
The rules and
techniques taught in
this guide are ideal
for anyone who
desires to learn how
to raise money.
“How to Raise $1,000 in a Single Day”
www.LiveSmartNotHard.com
Remember the 10 Steps to Follow When Engaging
in this Initial Fundraising Strategy
1
Decide How Serious You Are
Craft your message.
6
Keep Quiet
First guy to talk, loses
2
1
Make a List of Contacts
Every person you can think of.
7
Plan for Common Responses
Yes, No, Maybe So
3
1
Choose the Ask Amount
Too Much is better than too little
8
Build More Contacts
People know other people
4
Control the Situation
Timing is everything
5
Explain Yourself
This is your moment. Sell it.
9
10
Data, Data, Data
Record keeping is key
Follow Up
Go on, take the money and run..
This walkthrough is a proven
guide to immediately raise
money for your cause or
campaign. Follow each tip
and you’ll be on your way to a
successful effort in no time.
17
Thank You Again
I hope you have enjoyed this eBook as
much as I enjoyed putting it together.
No matter what your field of work or
study is, you should be able to find
something helpful when it comes to
raising money.
And Finally…
If you haven’t slready, be sure
to follow me on twitter
@SteveBierfeldt and join the
discussions going on at the
Live Smart Not Hard
Facebook fan page.
Fundraising is a vital aspect of any cause or
effort, whether you want to get involved in
campaigns, improve your community or just
learn savvy business techniques.
Fundraising is a vital aspect of any cause or
effort, whether you want to get involved in
campaigns, improve your community or just
learn savvy business techniques. I’m honored to
be able to put this guide together and provide
the free tools and advice usually closely held
onto by vendors and expensive consultants.guide
together and provide the free tools and advice usually
closely held onto by vendors and expen
Thanks again for subscribing and I look forward
to provide more free tips on everything related to
politics, campaigns and marketing strategies.
-Steve Bierfeldt