September 10-‐13, 2012 Orlando, Florida Learn How to Inﬂuence SAP Solu3ons (Today and Future) through SAP Customer Connec3on and the Customer Engagement Ini3a3ve © 2012 SAP AG. All rights reserved. Peter Di Giulio, SAP Canada Stefan Kneis, SAP AG Customer’s Inﬂuence on the SAP Product Development Improvement InnovaHon Vision Today’s SoluHon Planned SoluHon Future DirecHons Improvements Next Products and SoluHons Strategic Concepts 1. Customer ConnecHon 2. Customer Engagement IniHaHve (Advisory Councils) © 2012 SAP AG. All rights reserved. 1. Customer Connec3on Customer ConnecHon ObjecHves Improvements for SAP’s products and soluHons in producHve use. Current products brought to perfec3on along Focus Topics. Simple deployment for customers for easy and fast adopHon. Development rules ensure easy adop3on without side eﬀects. Customer driven approach with clear responsibiliHes. Improvement Requests provided by customers with a minimum of 5 supporters. © 2012 SAP AG. All rights reserved. The Customer ConnecHon Process Dedicated Roles for Customer Communi3es and SAP Customer CommuniHes Hand in sugges3ons for Focus Topics Submit, vote on and subscribe to Improvement Requests Provide feedback in development and tes3ng 1. Customer Connec3on Provide feedback on produc3ve use Quarterly cycle Plan Focus Topics Analyze in detail and decide on implementa3on Deliver Notes and Support Packages Con3nuously improve the process © 2012 SAP AG. All rights reserved. The Collect Phase Supported by Idea Place 1. Customer Connec3on Global and common process. Restricted space for all parHcipaHng Customer CommuniHes. One global ‘Improvement Request Owner’. Global recruitment of ‘subscribed customers’. © 2012 SAP AG. All rights reserved. The Select Phase and Decision MeeHng SAP‘s criteria for selec3ng requests for development 1. Customer Connec3on Every improvement request is evaluated according to pre-‐deﬁned criteria.   Demand by relevant market (local / global)?   Minimum 5 subscribed customers? Based on assessment, requests is   Supports usage of func3onality provided by current releases/EhP?   “Scoped / Planned for Development”,   “Pending“ or   “Rejected”   Products / solu3ons in mainstream maintenance?   Posi3ve impact on overall maintenance eﬀort, customer TCO and usability?   Easy and fast deployment, e.g. Notes, Support Packages (no structural changes) possible? ‘Switchable’?   Realiza3on 3me and eﬀort (capacity / skills) © 2012 SAP AG. All rights reserved. Customer’s Inﬂuence on the SAP Product Development Improvement InnovaHon Vision Today’s SoluHon Planned SoluHon Future DirecHons Improvements Next Products and SoluHons Strategic Concepts 1. Customer ConnecHon 2. Customer Engagement IniHaHve (Advisory Councils) © 2012 SAP AG. All rights reserved. SAP is commiZed to listening to you 2. CEI CEI is a program for customers to engage with SAP product teams throughout
the whole development cycle to:
• 
• 
• 
• 
• 
Get early insight into SAP product plans.
Influence development for all SAP products.
Collaborate closely with SAP product teams.
Network with other customers around specific topics.
Securely exchange information in a clear legal
framework for customers and SAP
Help SAP create products and solutions that
meet your needs, reflect best business practices and
realize process and technology innovations. © 2012 SAP AG. All rights reserved. Example: Product Road Map Best PracHce July 2011 – March 2012 2. CEI Goal •  Conﬁrm ﬁt of the design: structure, content, granularity •  Adapt templates and process as required ParHcipants •  SAP Cross Product Management Team, •  SAP Product Managers (Road Map Owners) •  11 SAP Customers ac3vely involved Results •  Customers conﬁrmed and champion our Product Road Map concept •  Customers contributed reﬁnement to template and process •  Customers iden3ﬁed other relevant and related needs © 2012 SAP AG. All rights reserved. SAP Customer Engagement IniHaHve 2. CEI 430 programs to date, 120 successfully ﬁnished, >1,500 customers Source of RegistraHons for CEI projects 1200 1000 800 600 400 200 0 © 2012 SAP AG. All rights reserved. Three steps to engage in the CEI 1 Review projects & register 2 Join ini3al call around project 2. CEI 3 Collaborate con3nuously Result: Good product ﬁt Feb. 20, 2012 Jun. 4, 2012 Registra3on Page Oct. 8, 2012 © 2012 SAP AG. All rights reserved. Summary Main Diﬀerence: CC: Smaller enhancements triggered by User Groups shipped via Support Packs/Notes Item CEI: Big development projects triggered by SAP Porfolio shipped via next release/EhP Customer ConnecHon Customer Engagement IniHaHve Source of projects SAP User Groups and customers SAP Porfolio Typical delivery vehicle Notes, support packages Future releases, enhancement packages, new products Size of inﬂuenced funcHonality Smaller enhancements of shipped products Development projects, business case evalua3on (PIL Invent phase), research projects Number of involved customers At least 5 customers before topic is accepted At least 3 (+7) customers recruited through Customer Engagement Ini3a3ve © 2012 SAP AG. All rights reserved. Call to AcHon Customer ConnecHon 1.  Get access through ASUG to the Customer Connec3on Idea Place to review current focus topics and discuss future topics. 2.  Suggest new improvement requests and collaborate on exis3ng ones. 3.  Use the realized requests in your system. Customer Engagement IniHaHve 1.  Visit the current registra3on page and be informed about future cycles. 2.  Register yourself or ask your employees to register for the ini3al call(s) before each wave 3.  Par3cipate in the full development cycle Where to go to provide product feedback and ideas Inﬂuence Programs (incl. Customer Connec3on and Customer Engagement Ini3a3ve) hmp://service.sap.com/inﬂuence Customer Engagement Ini3a3ve (how to get on the list) Email contact details to [email protected] User Groups hmp://www.sapusergroups.com/ ASUG Inﬂuence Councils hmp://www.asug.com/Inﬂuence/ASUGInﬂuence.aspx © 2012 SAP AG. All rights reserved. Thank You! Contact InformaHon: Stefan Kneis Vice President QGP Solu3on Market Introduc3on [email protected] Peter Di Giulio VP Product Management Customer Engagement and Best Prac3ce [email protected] © 2012 SAP AG. All rights reserved. Thank you for par3cipa3ng. Please provide feedback on this session by comple3ng a short survey via the event mobile applica3on. SESSION CODE: 0909 Learn more year-‐round at www.asug.com © 2012 SAP AG. All rights reserved. © 2012 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose
without the express permission of SAP AG. The information contained herein may be
changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary
software components of other software vendors.
Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered
trademarks of Microsoft Corporation.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,
System z, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power
Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA,
pureScale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP,
RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,
Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation.
Linux is the registered trademark of Linus Torvalds in the United States and other countries.
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered
trademarks of Adobe Systems Incorporated in the United States and other countries.
Oracle and Java are registered trademarks of Oracle and its affiliates.
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.
Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,
Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,
Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are
trademarks or registered trademarks of Google Inc.
INTERMEC is a registered trademark of Intermec Technologies Corporation.
Wi-Fi is a registered trademark of Wi-Fi Alliance.
Bluetooth is a registered trademark of Bluetooth SIG Inc.
Motorola is a registered trademark of Motorola Trademark Holdings LLC.
Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as
their respective logos are trademarks or registered trademarks of SAP AG in Germany and
other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal
Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services
mentioned herein as well as their respective logos are trademarks or registered trademarks
of Business Objects Software Ltd. Business Objects is an SAP company.
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin
are trademarks or registered trademarks of Citrix Systems Inc.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase
products and services mentioned herein as well as their respective logos are trademarks or
registered trademarks of Sybase Inc. Sybase is an SAP company.
HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®,
World Wide Web Consortium, Massachusetts Institute of Technology.
Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of
Crossgate AG in Germany and other countries. Crossgate is an SAP company.
Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C,
Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc.
All other product and service names mentioned are the trademarks of their respective
companies. Data contained in this document serves informational purposes only. National
product specifications may vary.
IOS is a registered trademark of Cisco Systems Inc.
RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry
Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App
World are trademarks or registered trademarks of Research in Motion Limited.
The information in this document is proprietary to SAP. No part of this document may be
reproduced, copied, or transmitted in any form or for any purpose without the express prior
written permission of SAP AG.
© 2012 SAP AG. All rights reserved. Line 1 Line 2 © 2012 SAP AG. All rights reserved.