PINKBERRY RUNS BETTER WITH SAP BUSINESS BYDESIGN. “One key to building an enduring brand is really recognizing the need to invest in the right foundation ahead of the growth curve. SAP helps us scale in the face of rapid growth and maintain a consistent experience, no matter where we open stores.” —Ron Graves, CEO, Pinkberry RAPID GROWTH Pinkberry opened its first store in West Hollywood, California, in January 2005. It was an instant hit. People waited in long, winding lines just to get a cup of its swirly, frozen yogurt goodness. Today, the PINKBERRY, INC. company operates more than 100 stores across the United States and around the world. Offering the highest quality of frozen yogurt flavors and toppings, Pinkberry serves cups of swirly goodness. TRUE PAIN POINTS Industry: Retail Food Service (frozen yogurt) Employees:1,800 Headquarters: Los Angeles, California Web site: pinkberry.com Solution: SAP Business ByDesign logistics and franchisee relationships—not just for one store, but for scores of them. Pinkberry needed TOPLINE RESULTS to bring it all under one roof with a single solution that could give it an end-to-end view of their entire operations and scale to keep up with their impressive growth. Ron Graves, CEO of Pinkberry, found the perfect solution. “SAP software is vital. We use it across several functions. We use it in our business development to help source, close, and expand our store system. We also use the SAP solution in our • Implementation time Success had its growing pains, including the need to manage finances, human resources (HR), 11 weeks financial department to manage our systems and in our people department to run our key HR data.” • Centralizes HR processes and financial reporting AFFORDABLE SOFTWARE AS A SERVICE • Real-time data used to make key management decisions SAP Business ByDesign is a customizable, scalable, on-demand solution, so it can be tailored to meet • Fully scalable solution grows with the company • Single interface supports end-to-end business functions the specific needs of any business—the ideal fit for Pinkberry. Julie Price, Franchise Development Manager at Pinkberry, witnessed the rollout in just 11 weeks. “SAP was very involved in the integration process, which was very important. Especially since we’re a growing company where our support center resources are limited at times. SAP was almost like having another full-time employee.” “SAP is a strong back-end system that lets us focus on our mission, which is to constantly elevate the one of a kind customer experience. We want our experience to be consistent whether it’s in Los Angeles, or Lima, or Denver, or Dubai. —Ron Graves, CEO, Pinkberry SMOOTH AND STREAMLINED Using SAP Business ByDesign is a good choice for companies with limited IT support or no desire to build and maintain a large in-house infrastructure. Judson Wickham, Business Systems Analyst at Pinkberry, thinks the IT department works well, just the way it is. “We support all of Pinkberry’s operations with only three people and we don’t plan to grow our department because all of our business functions are controlled with one integrated solution.” GLOBAL SWIRLY GOODNESS SAP helped support Pinkberry’s growth trajectory. Now it’s set to deliver swirly goodness across the United States and around the world. ©2010 by SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP Business ByDesign, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects S.A. in the United States and in other countries. Business Objects is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.