BUILDING AN EFFECTIVE WEBSITE WEB DEVELOPMENT AGENCY • • • • Are key to deriving value from your site. Helps focus on what is important Clarify what you want to achieve Allow goal setting & success measuring WEB DEVELOPMENT AGENCY DETERMINE OBJECTIVES • • • • Brand Awareness Customer Service Revenue Generation Cost reduction and efficiency WEB DEVELOPMENT AGENCY PRIORITISE OBJECTIVES BRAND • • • • • Importance of your brand On-line vs off-line brands User experience Target demographic on-line vs off-line On-line strategy (for example use of social media, webinars) SERVICE • Keeping customers informed • Improving key communication channels • Determining customer satisfaction through direct & targeted feedback • Providing out-of-hours service • Providing interactive tailored advice WEB DEVELOPMENT AGENCY CUSTOMER FACING OBJECTIVES REVENUE • • • Generate leads Generate sales Generate incidental advertising FINANCIAL OBJECTIVES COST REDUCTION • • • • Print, postage, telecommunications Premises Streamline processes to improve efficiency Marketing and advertising WEB DEVELOPMENT AGENCY • • • • Linked to a specific objective Measurable Focus on website performance, not just traffic Continuously monitored WEB DEVELOPMENT AGENCY SET GOALS PERFORMANCE         Appointment requests Event sign ups Call back requests Newsletter registrations Online purchases Live chat sessions Customer enquiry forms completed Brochure downloads TRAFFIC     Hits Average time spend on side Bounce rate Priority Page Visits (FAQ, Testimonial, Case Study) WEB DEVELOPMENT AGENCY MONITOR GOALS Brand Prestige Customer Satisfaction Sales Cost Reduction Usability Brand Reinforcement Brand Prestige Aesthetics Functionality PRIORITISE NEEDS Customer Satisfaction Sales Cost Reduction Information Structure Reliability A basic requirement An imperative for Sales & Cost Reduction WEB DEVELOPMENT AGENCY Usability Aesthetics Functionality Information Structure Reliability Technical WEB DEVELOPMENT AGENCY Creative SKILLSET NEEDS MATCHING Brand Usability Aesthetics Functionality Information Structure Reliability Technical Creative WEB DEVELOPMENT AGENCY SKILLSET OBJECTIVES MATCHING Customer Service Usability Aesthetics Functionality Information Structure Reliability Technical Creative WEB DEVELOPMENT AGENCY SKILLSET OBJECTIVES MATCHING Revenue Usability Aesthetics Functionality Information Structure Reliability Technical Creative WEB DEVELOPMENT AGENCY SKILLSET OBJECTIVES MATCHING Cost Reduction Usability Aesthetics Functionality Information Structure Reliability Technical Creative WEB DEVELOPMENT AGENCY SKILLSET OBJECTIVES MATCHING OBJECTIVES • • • • Reinforce entrepreneurial brand Elicit Customer Feedback Lead Generation Improve Google Rankings GOALS • • • • Feedback that design that reflects dynamic brand Google ranking for ‘London Accountants’ searches Targeted completion of feedback forms Ordering of free booklet WEB DEVELOPMENT AGENCY CASE STUDY Berley Visual Navigation CASE STUDY Berley Brand Reinforcement WEB DEVELOPMENT AGENCY CASE STUDY Berley Brand Reinforcement Call to Action (Service related) Contextual Information WEB DEVELOPMENT AGENCY CASE STUDY Berley Lead Generation WEB DEVELOPMENT AGENCY OBJECTIVES • Establish Brand Identify A BNI Power Team Effort – Graphic Design – Web - Print WEB DEVELOPMENT AGENCY CASE STUDY LAT-Cleveson Responsive Design Creates Continuity CASE STUDY LAT-Cleveson Visual Message - Photos & Proverbs Dominate WEB DEVELOPMENT AGENCY Animation allows content presentation Whilst retaining strong branding CASE STUDY LAT-Cleveson WEB DEVELOPMENT AGENCY