How To Build Your Full and Rewarding Private Practice Casey Truffo, MFT www.BeAWealthyTherapist.com “I just want to help people.” The Financially Successful Therapist 4 Simple Rules What are you selling? Who wants it? Who knows about you? How comfortable are you with $$$? You are a business owner. Your business is psychotherapy. You Marketing Director You Clinician Money 101 • How do you feel about money? – – – – What did you learn as a child? How do you feel about rich folks? How do you feel about making $$? Are you getting in your own way? Expect and Accept Objections Marketing 101 • More feelings … Marketing 101 • Great news! You aren’t marketing yourself or even your services.. • How about a nice reframe? Marketing 101 • Marketing Your Practice is a Community Service – It is all about service … – How can I serve you? Marketing 101 Trust you Like you Know you People will hire you as their therapist when they … Believe you Have the Solution to Their Problem. Are ready So, How Do You Attract Clients? 4 Marketing Personality Types Introverts Creatives Extroverts Techno Lovers Introverts • Love deep conversations • Great in one-to-one meetings Creatives • Loves creating things, including experiences Techno Lovers • Your time has come… Extroverts • While marketing may be easier for you – make sure you avoid the common pitfalls… The Community Marketing Activities • • • • Build Referral Partners Business Networking Meetings Network with Prospects Speaking Technology… …will be the number one way we attract clients in the coming decade. Technology… …does not have to be complicated. • You can learn some simple tools –or• You can get a teenager to help you –or• You can get help at Elance.com You need a website. 1 People will Google you. 2 Let them get a sense of you. 3 Begin to build a relationship. 4 Invite your web visitor to contact you. Websites • What do you put on a GREAT website? – HINT: It should be 80% about the client and the client’s pain – and your hope for them. Websites • What if I don’t have a website? – Consider hiring your 15 year-old nephew – Consider a “do-it-yourself” templated package. See www.CaseyRecommends.com for recommendations. Easy Internet Opportunities • Online Therapist Locators: – – – – TherapistFinder.com Find-A-Therapist.com Counsel-Search.com Psychology Today • Remember the 80-20 rule • Less is more • Do you really want that in your listing? Create Information Products • Information products: first free -then paid products you can offer to market your practice and increase your income. – – – – – Articles, special reports audio recordings (CDs or mp3s) Workbooks e-books, e-courses Membership programs/online communities Multiple Streams of Therapy Income: Your Marketing Funnel Pinks Spoon Marketing Maximize Your Web Presence • • • • • Online scheduler Audio on the web Assessments Blog Pay Per Click – Google AdWords Back to the Marketing Activities • What does your business card say about you? More Marketing Activities • Tip Sheet - the ethical bribe - your Pink Spoon • Articles The Marketing Activities • Podcasting • Recorded Messages (on a phone line) • Direct Mail The Keep In Touch Activities • • • • Newsletter Unique holiday cards Handwritten notes Announcement of talks 5 Parts of Your Effective Marketing Plan Vision Marketing Personality Type Marketing Activities Marketing Task Schedule Results “Metrics” You can do this! Don’t be a secret in your community. Clients They need you. You Let them know. Visit BeAWealthyTherapist.com and for more tips, techniques and audios. With love, respect and blessings, Casey Truffo www.BeAWealthyTherapist.com