1. business and industrial
2. paper industry

COLOR
ITS
AND
DISTRIBUTION
IN
PRINTING
ANDREWS
EC-
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PUBLISHED
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INK
ESTIMATE
TO
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and
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WANT.
YORK
NEW
Neari2ihSi.
"
Books
CATALOGUES
FREE
(
lopyright,
by
THE
HENRY
O.
SHEPARD
E.
C.
1910,
Andrews.
CO.,
PRINTERS,
CHICAGO.
PREFACE.
PUBLISHER'S
the
Among
"
the
variable
breaking
difficult
the
as
of
taste
of
this
the
Mr.
under
its
interrelations
down
in
Application
job
any
The
not
is
color
its
on
a
gauge
cost
to
this
of
of
present
the
principles
Color
and
with
work
has
Its
waste
of
It
and
to
By
ink
to
is
on
of
means
for
accuracy.
its
than
more
in
used
be
absolute
made
been
work
power
papers.
almost
manufacture.
reduce
covering
the
quantities
the
this
in
specific
on
determined
of
price
"
rendered
proofs
shown,
be
can
plified
exem-
the
of
color
are
matter
work,
been
surfaces
specific
on
examples
the
has
and
tests
inks
specific
of
service
laboratory
the
of
Printing."
to
important
An
this
previous
author's
the
Ruxton,
that
exposition
and
chemistry,
Philip
laws
of
author
principles
to
In
tion
applica-
the
by
foundation
distribution
sequel
a
just
in
afforded
examples.
also
the
engineer
an
the
in
practical
becomes
laid
reduced
has
by
work
Andrews,
critical
the
principles,
opportunities
the
Incorporated,
and
C.
E.
and
As
foundation
on
increasingly
develops
improves.
printer,
the
becomes
engraving
public
depends
work,
surface
color
of
art
buying
laws
operating
of
up
perplex
that
quantities
"
service
a
and
book.
It
in
qualities
determine
"
and
distribution
quantities,
ink.
in
"
A.
H.
McQuilkin.
PREFACE.
AUTHOR'S
"
Although
reached
the
been
been
have
of
spite
its
of
in
of
scheme
that,
volume,
limited
the
avoid
Its
and
in
happen
in
the
to
given
I
the
am
Adolph
indebted
intention
suitable
plates
happened
When
advance
he
I
the
art
plates
the
which
the
and
the
edition
is
The
error
small
a
To
his
of
mistakes
ter
mat-
Printt
Inland
he
to
preserve
Such
interest
Jahn
used
in
to
collect
they
might
was
presented
learned
of
Jahn,
for
original
sustained
again
original
and
the
able
and
the
expresses
is
cost
second
"
tion
Applica-
been
printer.
the
that
result
have
the
that
in
color-
the
Its
is
Mr.
r
A.
H.
ment
acknowledgtaken
has
in
volume.
supplementary
Mr.
of
text
print-shops,
author
and
result
followed.
( ?)
interest
the
cordial
in
support
that
problems
especially,
for
To
the
to
comparison
McQuilkin,
this
regulated
actual
is that
I
Printing
to
seeing
and
the
while
work,
carefully
best
for
Book,"
Arts
The
least
at
paper
Application
been
has
layout
inserts,
this
Color
regret
great
my
enamel
in
margins
Color
has
of
use
"
a
standpoint.
encouraging
so
exemplified.
be
of
was
acquire
to
appreciation
later,
or
its
in
cates
indi-
color,
of
is
theory
sold
assuredly
School
The
realm
volume
while
number
the
correct
in
and
the
Bailey's
would
"
could
color
scientific
a
has
always
it has
printers
of
the
that
That
examples
from
In
of
work.
many
editor
sooner
"
Printing
present
of
of
of
cover
determined
to
part
Mr.
the
that
concrete
:
it has
form,
harmonies
of
"
proof
harmonies."
color
in
"
Printing
to
original
various
Bailey,
The
the
harmony
it, said
believing.
"
color
reviewing
I
the
Turner
Henry
Mr.
the
lack
on
Application
in
exemplified
woeful
knowledge
Its
edition
that
desire
a
and
second
regret
my
not
Color
my
purpose
science
problem
of
of
this
"
Oilier
printing
from
to
book
printing
the
inserts.
various
have
on
Mr.
and
felt
not
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engravers
and
hand,
Jahn
he
Co.,
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first
that
only
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as
of
all.
it would
agreed
contribute
to
his
examples
foreign
if
inserts
it
I
Again
well
as
work
their
best
Frank
G.
29
to
the
37
;
Sheldon,
of
examples
of
for
assistance
of
capacity
for
The
that
of
a
and
I
that
blank
for
November
his
in
weighing
Mr.
to
and
I
done
have
subject,
the
for
pages
notations
of
10,
and
of
to
in
paper
than
for
notes
facts
to
E.
for
E.
E.
the
Bar-
ing
cover-
color-
patient
Mr.
Julius
May
the
W.
future
!
more
personal
cognate
1916.
kinds
no
indebted
presswork.
printed
different
of
I
ing
prepar-
determining
for
on
Mr.
Floyd
Mr.
to
Kerns,
F.
am
well
as
;
when
James
in
help
;
the
shown
type
for
Mr.
for
Apprentices,
of
students
proving
be
approaching
few
of
especially
number
feel
;
excellent
editions
larger
ink
and
matching,
Weigel
work
the
point
experiments
School
Lakeside
the
To
indebted
am
Ruxton,
various
of
I
of
some
character.
twelve
and
ten
Sherman
Mr.
to
files
permanent
meier,
eight,
cover-design,
and
this
Co.,
Faithorn
the
Oswald
and
demonstrates
of
advertising
of
of
which
3,
more
many
Bertsch
S.
title-page
the
and
2
for
Winter,
composition
Plates
Plates
for
as
of
plates
as
only.
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Mr.
drawing
the
for
Cooper
thank
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used
have
proving
of
question
a
was
could
I
concerned
were
paper
far
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fur-
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gracious
that
so
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filters.
with
most
experimenting,
prints,
colored
colors
were
The
copy.
from
the
mentioned
for
paper
and
of
separation
paper-houses
the
of
preparing
or
reproduced
were
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requiring
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in
department
art
of
services
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offered
but
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Antique
White.
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Company
White.
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33.
Ten-Point
Type.
Machine-
Stock.
Herald
Velvet
Finish
Book,
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Covering
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of
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on
The
Ink:
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Paper
38
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25
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Del
Plate
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of
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Covering
Finish
Velvet
White.
pounds.
50
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Machine-
Stock.
Finish
Stock:
Type.
35.
Eight-Point
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S.
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C.
x
38
S.
C.
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38
x
38
Stock.
Stock
:
The
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A.
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Covering
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Black.
Del
Ink:
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of
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Stock:
The
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The
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The
of
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Lustre
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The
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The
25
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No.
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The
Seaman
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J.
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No.
Ink:
Duplex
Diamond
38
x
Paper
Book,
25
No.
Sepia
80
"
of
Stock:
The
the
J. W.
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As
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Stock
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Indicated
Process
Ink:
on
Yellow
Paper
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Ivory
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progressive
of
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pounds.
proofs.
48.
Four-Color
finished
Engraving
Company
25
Subject.
proof.
J-21.
Plate
Red
Warren's"
Water-Color
Oilier
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Yellow
Finish
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a
"
Book,
on
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pounds.
90
"
From
Butler
indicated
pounds.
Company
38
x
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Coated
Dull
Superb
White.
621.
Subject.
Sheffer,
D
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Plate
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621.
Butler
Coated
x
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Plate
Stock:
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and
White.
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Stock:
Black
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pounds.
100
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of
Four-Color
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G-396.
10
49.
Subject.
by
Mr.
Glen
Company.
"
Lustro
White.
fine
Super-
Plate
50.
Subject.
Four-Color
Ink
Process
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Red
Yellow.
over
Plate
of
Black
Stock
Ink:
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Indicated
Process
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Four-Color
A-34.
Plate
52.
Four-Color
Ink:
Process
Black
Red
over
Subject.
Yellow.
and
Plate
Blue
Stock:
Indicated
Ink:
Process
on
Subject.
proof.
finished
Black
51.
of
Four-Color
finished
Peacock
53.
Blue
proof.
No.
25295.
II
Subject.
COLOR
and
of
third
the
"
AND
color
an
His
province
these
proportions
until
simple
that
the
sum
of
"
have
to
"
Golden
Golden
taken
square
of the
spot
from
the
claim
in
would
6
one
but
the
does
and
to
four,
four
: :
found
is to the
height
b
:
-(- b, and
if
proportion
is
a
uniformity
I have
which
applying
width,
length
6.472,
or
tried
a
would
the
little
I have
capacity
which
the
to be
seem
They
This
1.618.
basis,
found
not
the
as
b
:
the
a
height
Greeks
figuring covering
as
its
obtained.
obtain
in
It is
make
the
inches.
14
ideal
of the
balance.
exact
but
a
make
In
design,
realizes
rectangle,
The
the
by
type-matter
that
To
printer
frequently
most
three
three,
height
"
the
stock.
less than
was
equal
inches
4
example
an
attention,
selected
would
inches
plate
1 is
to the
Section.
"
it
how
single
RECTANGLE
1.618, which
height
i/2 inches.
6
Plate
"
b
plates
less than
length
"
Section
25
and
width
all
be
should
equals 1,
called the
analyze
to
used,
1 to
as
color-scheme.
a
rectangle
be
two
:
must
original
proper
THE
the
often
are
to be
we
width
the
to it
the
printer
deals.
should
Its base
ratio
of
OF
literature
used.
proportion
a
cation
Appli-
from
that
improve
or
book
this
that
PROPORTIONS
simple
some
"
Its
the
the
printing
when
only
selection
is the
problems
form
to five
and
engraver
reproduce
to
originate
to
advertising
is the
is
the
"
plates (or electrotypes)
also
IDEAL
In
endeavor
It
opportunity
has
ideal
and
zinc
and
color-scheme
the
possible.
as
half-tones
with
Color
by colortype plates
reproduced
with
artist
the
nearly
is
do
little to
follow
IX,
Chapter
(See
"
results
the
place, obviating
in
Printing.")
Where
has
color
second
the
contrast."
simultaneous
to
in
holds
color
PRINTING.
IN
DISTRIBUTION
ITS
is not
eye
decoration,
stock
that
the
and
with
design
drawn
does
nor
ink
the
are
rative
decoaway
the
stock
correctly
so
possesses
nent
perma-
beauty.*
*In
the
list of
information
as
and
of the
number
plates,
ink;
and
paper
to trade-name
also
and
ink
on
manufacturer
information
book.
14
3
page
of
regarding
will
stock
be
found
and
plates
the
used
full
name
in this
AND
COLOR
SELECTION
THE
In
its
Plate
2
1.
more
transient.
which
of
could
comparison
does
not
to
care
Plate
black.
if the
black
use
3 is
a
is to
color-scheme
is
stationery is effective
in
year
retained
and
as
Plate
but
stock
and
as
ink
mottling
said
This
is
ink,
subject
above,
as
art
to
to
gain
a
the
Plate
and
feels
the
but
vious
pre-
colored
white
that
novel
more
conservative
the
of
the
black
colored
of the
stock.
the
as
scale
attractive
ink
or
the
of
appearance
ink
is in
analogy
In
value
it may
stock
at both
the
is below
ends,
white.
rather
than
stock
with
colored
in effectiveness.
The
color
stock
but
of
the
is
final
Liszt.
of
the
to
be
result
This
exception
treatment
merchandise
hue
how
by the
hue
such
laying quality of
matter
The
value
white
an
the
half-tone
a
dull
the
by
in
not
treatment,
printing
is ruined
above
6.
head
are
the
with
colored,
subjects
and
of
stock
Compare
the
much
shortening
black
green-
way
is obtained
In
No
effect
into,
as
effect
ink.
background.
tones
white
the
importance.
in the
to be
using
same
unusual
solid background,
a
color, the
and
with,
and
Green-Black
utmost
or
One
COLORS
demands
subject
quality,
5 with
subject
be
in
is of
that
attention,
something
than
and
so
dull
even
one
HALF-TONE
4 the
Dullo
Plate
but
change,
a
the
in
treatment.
or
in
3
analogy
long period
a
In
one.
is better
out
for
Plate
lettering
command
will
appeal
before,
as
as
long.
too
color
times,
and
better
UNUSUAL
In
all
retained
be
a
the
in
the
color
of
its
simple
a
character
at
change
makes
plate,
a
same
made
be
catalogue
stock
selected
of the
are
treatment
illustrated
presents
for
and
stock
of
feature
Brown
stock
the
INK
dull
on
character
same
Dullo
purposely
I have
details
a
The
with
combination
is used
advertising
the
Naturally
Plate
color.
the
illustrates
purpose
AND
STOCK
OF
dull green-black
a
PRINTING.
IN
DISTRIBUTION
ITS
advertising.
15
is well
preferred,
is not
suited
as
quite
so
plate demonstrates
to the
in the
ink
same
rule, and
way
are
as
not
to
stated
ing
pleasthat
limited
office stationery
COLOR
AND
ADDITION
THE
in
and
black,
colors
must
balance
of the
stock
and
speak
of
in
Plate
black
as
therefore,
8
color
in
and
value
and
value
the
If
type-color.
white
we
stock
100, the
as
colors, therefore,
decorative
the
decorative
that
between
is the
isfying
sat-
perfectly
was
to illustrate
black
where
92,
1, which
point midway
a
of
value,
50
Often
of
must
use
color
and
red
white
Frequently,
In
it is not
small
spot
of
much
of
The
enough.
high-chroma
red
is in
suggestiveness.
experience
required
for
the
color
student.
in
drawing
as
greeting
in
MCMXV,
sketch
but
above,
it
Plate
is,the
picture
might
L
"
with
such
in
have
a
16
the
is
large
the
the
to
red
"
the
H
exact
is
area
used, but,
lettering
for
the
distribution
the
in
of
"A"
Holiday,
leaf
unbroken
would
average
problem
holly
the
of
of the
"
their
leaves
see
printer
much
top
we
too
lower
lost
have
difficult
distribution
much
a
color
of
little
as
selected
been
weight
use
had
for
the
color
area
as
red.
colors.
has
arrangement
at
type-
to add
how
small
appear
Lakeside,
the
least
would
a
the
chroma,
9 too
presented
the
"
not
they
lower
we
decorative
In
distribution
Apprentices,
would
the
balance.
in
if
it is difficult
Without
the
a
leaves
the
They
limit
to
of
better
be
then
This
better
other
Notice
evidence.
although
Sometimes
printed.
red.
ing.
mean-
yellow
or
going
at
to
tion-value."
atten-
that
for
seldom
are
we
ought
the
It would
light
but
"
the
realize
is
used,
that
we
necessary,
still, but
chroma
is
8, granting
green,
area.
taking
"
orange
Nowadays
but
black
the
decorative
a
different
a
using
a
than
it has
correct,
red
a
has
printers
when
Such
"
7 and
possible
value
50
believes
not
most
as
printing.
here
is
that
stock.
also,
Plates
where
as
of
of
he
"
value
color-value
shows
work
a
"
red
of
colors,
lighter
are
use
it because
word
the
both
The
decorative
The
early days
demands
The
grade
the
to
i. e.,
plate.
previous
advertiser
the
stock
back
dates
color
is used.
white
are
in the
colors
the
added
zero
is about
7
Plate
In
red
Plate
black
COLORS
46.
are
for
taken
on
PRINTING.
IN
DECORATIVE
OF
7 I have
Plate
In
DISTRIBUTION
ITS
give
and
"
M
black
too
"
in
little
COLOR
AND
Naturally,
red.
The
decision.
is
what
card
done
being
in
under
Apprentices,
EXAMPLES
whole
a
as
is very
T.
Mr.
direction
the
E.
Donnelley's
of
Mr.
the
was
and
creditable,
shows
for
School
Sheldon.
DECORATIVE
UNUSUAL
MORE
OF
illustrated
distribution
the
then,
PRINTING.
IN
DISTRIBUTION
ITS
COLORS
Plates
10
of
low
(reds
to
14
chroma)
"
red
used
as
decorative
a
of
selected
be
color,
The
value
is correct.
is to
use
too
large
a
high
chroma.
Plate
with
ink
varied
so
chroma,
of
There
to illustrate
necessary
olives.
the
chroma,
the
color
of
that
green
used
it is not
more
of
high
of
large family
plates would
Fifty
possibilities of
sesses
pos-
decorative
possibilities
and
the
color
the
a
that
may
colors
yellow-greens
are
blue-greens,
greens,
low
regretted
it is to be
color
provided
when
as
The
a
be
may
of decorative
use
of green
use
stock.
decoration.
pure
greens
the
color
color
especially
area,
white
on
that
for
often
an
high-chroma
exact,
more
in the
yellow-reds
of
Any
decorative
a
tendency
illustrates
15
black
are
for
hue
any
colors.
to be
or
dark
instead
used
decorative
as
orange
and
purple
be
may
"
or
how
suggest
this
color
be
in varied
distributions.
ANALOGY
SIMPLE
Plate
cover-stock.
gray-green
is somewhat
value
as
a
whole
30
value.
up
colors
have
in
area
so
of
that
the
that
area
what
should
be
the
of
is not
in
the
of 70
with
type-color
color
necessarily
it lacked
the
in inverse
proportions
17
the
in the
in chroma.
the
exact
the
effect
50-value
a
color
decorative
should
low
be
type-color
be
design
should
it would
areas
to iheir
of
decided
a
chroma
The
on
color
decorative
would
printing
value
its
the
stock
conditions
decorative
with
of
printed
greens
perfect balance, yet
most
Ideal
a
of two
form
and
possibility
Granting
increased
make
two
the
the
the
give
pleasing.
it would
that
be
is
with
so
green,
would
use
The
distracting
that
stock
the
demonstrates
16
of the
chromas
;
COLOR
AND
viz., balance
six
three
inches
square
that
Plate
as
of
Plate
17
of green
place
the
practically
who
Plate
16, but
the
Plate
stock,
have
Plate
the
at the
have
to
to
value
and
to
the
brown
the
type
balance
of the
brown
use
a
of
is
of
Plate
the
that
Press
it is such
of
a
the
good
instead
color-scheme,
their
higher
order
of
Fruit
respective
value
and
analogy
St.
character
It is
was
area
we
in
used
to increase
in the
solid)
in
with
Here
those
were
we
,
heading
would
we
in order
chroma)
a
good
of
areas
of that
18
be
for
Missouri,
regretted
two
the
four
color.
a
colors
on
that
design,
of
that
character
printed
was
Joseph,
example
Notice
used
It
of the
the
the
suggest
advertises.
to the
chromas.
it.
to
more
purple
it is to
the
the
the
as
CONTRAST
that
type.
purple
to increase
sible
pos-
analogy
to
spots
(lower
Grower,
cover
with
of
balance.
booklet
the
if
that
them
BY
green
lettering, conforming
used
similar
brown
ideal
the
the
19
business
colors
decorative
in the
HARMONY
In
contrast
exact
so
is in
is in
green
neutral
again produce
the
novice
are
any
well
as
as
that
than
chroma,
color
decorative
(i.e., by making
more
There
emphasizes
the
For
steps.
distribution
bottom
value.
better
in
areas
it is just
harmony.
The
17.
area
or
18
ideal
an
the
road
surest
In
of the
has
yellow-red
"
same
color
takes
(brown)
green
of the
contrasting
balance
of
the
color-scheme
this
a
me
chroma
contrasting
as
is also
like
to
incorrect
inequalities
chroma
and
would
some
This
type.
same
brilliant
or
is the
for
low
of
yellow-red
a
THE
CONTRAST
IN
OTHER
THE
STOCK,
strong
able
accept-
WITH
ANALOGY
IN
ONE
COLORS,
TWO
the
it is still very
cover-design.
a
In
against
Notwithstanding
color.
analysis,
this
color
30-chroma
a
60-chroma
a
bear
will not
16
of
inches
square
PRINTING.
IN
DISTRIBUTION
ITS
the
by
and
hand-
was
not
contrasting
adjusted
border
outer
lines
to
the
in
AND
COLOR
so
of
colors
used
addition
rule, the
a
and
which
control
unconscious
vertical
use
It
requires
so
that
side.
The
DECORATIVE
decorative
black,
color
and
The
was
also
in
treatment
card
by
as
the
color,
the
stock
Plate
23
page
Avoid
a
of
not
was
too
is very
shows
but
type
brilliant
if the
The
prizes
the
as
exact
at
a
FOR
RED
to
of treatment
colors
the
"
19
such
side
than
again the
the
to
ways,
side-
of
use
stock
much
and
in
dence.
evi-
buff under
the
lower
is bizarre
card
occasion.
An
leaves
tion
invitais not
printing-school
and
at the
appears
The
matter.
shown,
a
ness
effective-
gain
to
color
shape
margin
of
eye
BLACK
advertising
much
difficult
down
order
it fits the
conventions
same
out
spoiled
of the
WITH
extra
an
than
in order
from
between
in
type-matter.
TREATMENT
Red
be
that
have
to
distribution
sent
it into
in the
and
the
also
would
value
a
greater.
seem
illustrates
22
in
necessary
used
limited
Plate
midway
card
and
up
As
greater
eye
COLORS
demonstrates
it is not
to
in
card
upper
The
advertising,
permit
the
down
in
cent
not
the
design.
muscles
do
move
and
up
with
is necessary
The
which
decoration.
use
per
inequality
effort to look
more
distances
UNUSUAL
be three
movement
those
as
to
is
tive
attrac-
very
acceptable.
very
square.
a
the
form
of the
type-color
analogy,
accentuate
should
appear
is
elaborate
purpose
and
and
type
appear
yellow-green
This
for
an
to
apparent
figure
dark
not
middle
stock
side
desirable
base
This
of
the
a
the
color.
gray
for
the
the
make
cool
color
of
is the
yellow
side
type
is not
used
altitude.
the
neutral
square
the
on
use
of
when
to
the
is another
but
warm
decorative
21
is novel
form
the
and
of
example
Plate
on
other
the
for
decorative
The
;
yellow-red,
are
it does
yellow analogy, although
a
glance.
at first
group
is
20
PRINTING.
ANALOGIES
COMPLEX
MORE
Plate
IN
DISTRIBUTION
ITS
in
ting
set-
top.
COVER-STOCK
handle
which
stock
satisfactorily and
is
always
itself
ful.
success-
furnishes
the
COLOR
AND
attraction
the
line
central
this
"
HARMONY
to
the
blue
the
of
color
the
prevent
but
purple-blue,
would
help
is blue.
the
if the
make
of
surrounding
stock
it.
of
color
the
the
In
chroma.
Plate
for
required
that
of
up
the
out
bring
of this
readers
of the
METHOD
OF
of
of
the
oblongs
the
the
an
total
using
is 4
triangles
of
cent
26
the
area
area
area.
small
has
The
the
ance
appear-
its
ment,
complecenter
yellow-red
the
the
in
yellow
of
on
the
is used
in
yellow
of blue
spot
to the
large
ring prevents
this.
in hue
made
the
close
in
always
area
color
the
in
is
than
order
to
it is made
since
which
and
stronger
end-sheets
to
analogy
also in value
but
design,
interesting
GOOD
to
many
6
14 inches,
area
an
the
%
of
14
rectangle,
inch,
square
design
oblongs
25
or
for
is
the
20
COLOR-
USE
FUTURE
FOR
of
of
in that
in the
of
CONVENTIONALIZING
by
take
book.
SCHEMES
Plate
aid
directly
printers' trade-marks
various
age.
as
(brown)
decorative
most
variety
of
The
appear
the
gray
be
I have
25
to
center
complement
act
only
not
stock,
order
TREATMENT
should
colors
In
changing
blue
the
The
END-SHEET
End-sheet
from
the
purple-blue, owing
it appear
it would
in
spot
contrast.
as
formula.
contrast,
yellow-red
could
stock
in
gold
balanced
the
blue,
gold
appearance
notwithstanding
However,
design,
make
the
it
keep
to
to
and
stock,
good
a
blend
to
CONTRAST
simultaneous
tend
would
spot
it the
stock
of the
by
is
the
to
decorative
the
around
tint
gray
This
of
example
an
color
the
BALANCED
BY
is
24
into
spot
give
PRINTING.
analogous
an
added
and
newness
Plate
type,
was
"
its
IN
whole.
the
to
yellow
example
away
for
decorative
or
richness
give
to
black
use
;
DISTRIBUTION
ITS
square
or
one-half
arranged
small
inch,
each
and
Each
inches.
square
with
areas
one
or
of
per
small
the
per
cent
of
the
idea
of
of
the
high-
THISIS
TO
EMORY
COBB
HAVING
"
DOLLARS
TREASURY-
OF
INSTITUTE
IS
"
OF
CHICAGO
ENTITLED
ALLTHEPRIVILEGES
TO
BY-LAWS
THE
UNDER
NOV
OF
"
OF
ASSOCIATION
THE
-
"
MEMBERSHIP
LIFE
CHICAGO
"
THE
ART
OF
SUM
HUNDRED
INTO
THE
ANDREWS
THE
PAID
ONE
THAT
CERTIFY-
-
1*2.-'
15^5
PRESIDENT
gm
Cfz.
Plate
1.
I
09
a
oMmhd%ld"Qx
DECORATIONS
INTERIOR
FURNISHINGS
""
Interior
Our
Decorating
enables
Service
conveniently
Furnishing
customers
our
and
and
the
wisely, with
expert general salesmen, from
of
stocks
and
decorations
We
maintain
all work
You
to
are
our
your
of
passed
unsur-
domestic
completeorganization for
the
interiors
of
advice, without
Authoritative
of this service.
invited
to
bring
generalsalesmen
Consulting with
on
aid
furnishings.
a
charge,is part
our
foreign and
pertainingto
residences.
choose
to
us
part.
on
your
the
involves
no
problems
Fifth Floor.
obligation
:"..
.:".:
,..
Plate
Marshallf eld" 0".
DECORATIONS
INTERIOR
FURNISHINGS
"
Our
Interior
Service
is
Decorating
unusual,
an
Service
personal
there
which
It
is
all the
choose
dealingwith
"
"
advantage
home
your
one
for
for the
materials
furnishingof
and
for
Furnishing
charge.
no
tremendous
a
Furnishing
helpful,
cooperative,
in Home
is
and
to
decorating
in
person,
you
one
place
one
of
our
generalsalesmen.
This
Service
your
You
the
of this world-wide
power
with
focuses
you
are
individual
experienceand
organizationupon
We
problems.
co-operate
in all details.
invited
generalsalesmen
to
on
IM
consult
Fifth
the
vn
3
with
Floor.
our
Plate
5.
'
THISIS
EMORY
COBB
HAVING
ANDREW5
THE
PAID
INTO
DOLLARS
TREASURY-
THE
INSTITUTE
ART
IS
TO
"
ENTITLED
PRIVILEGES
BY-LAWS
UNDERTHE
NOV
OF
OF
ASSOCIATION
THE
-
CHICAGO
MEMBERSHIP
LIFE
CHICAGO
OF
OF
THE
ALL
OF
SUM
HUNDRED
ONE
THE
THAT
CERTIFY-
TO
-
12.
r_
1515
PRESIDENT
SECRETARY
Plate
7.
ftoBayGmBnp
from
QfS^oIftr^iti
Itafosiuf
tf X5fyt
Pita
"^ DBnrns
Gjjttago
0XHDXV
GlrrKaiiKB
Plate
9.
EXAMPLES
WORK
OF
PRODUCED
BY
STUDENTS
ATTENDING
THE
ST
BRIDE
PRACTICAL
FOUNDATION
CLASSES
PRINTING
SESSION
1913-14
Plate
10.
Plate
11.
a
rhreaholan
for iBoh*
Ijantorrh i Stothtjolm
PRAKTISK
MEDDELAR
AT
UNDERVISNING
TEORETISK
OCH
BOKTRYCKERIELEVER
"
BILAGATILL
NORD1SK
KONST,
SATT
BOKTRYCK
OCH
I YRKESSKOLAN
ARE
TRYCKT
FOR
BOKHANTVERK
STOCKHOLM
STOCKHOLM
19
Plate
13.
10
VELIN
Vieux
dos
du
N'a
plus,
La
rutilante
Les
livre
ardeur
De
si
tu
que
Marie,
Marguerite,
leurs
De
Et
ce
doigts
ve'lin
Evoque,
L'a"me
pali
je
de
ne
leur
et
ou
sais
parfum
Clevis
quel
et
plats.
Diane,
I'ont
par
les
caresse";
jadis
Eve
passe",
charme
I'ombre
de
leur
J.-M.
Plate
branche
diaphane.
peut-etre
dora
que
blanche:
et
la
sur
presque
amoureui
fine
suivre
serpenter
souple
ivoire
cet
fis
Tranche,
main
eclats.
peau
peuvent
\eux
mes
la
tranche
I'entrelacs
liait
que
d'une
premiers
ses
la
de
pousse's
jourde
chaque
lierre
Mais
de
enlaces
chiffres
peine
fers
les
ciselas
tu
que
I'e'paisseur
dans
et
malgre'
S'effacent
fl
I'or
relieur.
maitre
flu
DORE
14.
rive.
DE
HEREDIfl
Der
Illustrator
cngliscbc
ir riibmen
des
lung
langen
Epoche
die
fjandioerk
poetisches
ein
Erhcnntms
"s
ist
in
erster
mittel
Cinie
des
einzigste
seiner
eine
reine,
nur
den
langst begrabener
Denken
und
eigenen
Zeit.
haben
Frucbtbare
neuem
dieses
erkannt
und
auf
in
an
mit
Plate
15.
ibre
Eifer
und
uns
oon
Irdumen
Geschehnissen
Betrachrungen
scbdnem
grofeen
audi
Kraft
unsere
krdf-
zu
und
sondern
fur
das
sogar
das
oermag,
oolksbildenden
Gebietes
Bildungs-
uns
Freude
3abrzebnten
dob
alseinkdstlicher
und
solcben
hatte,
gestalten.
Fallen
Uorgdngen
Don
spe-
kiinstlerisdier
ein
sinnen
der
letzten
in den
oielen
Gescblechler,
seiaV
tourdiger
zu
dielDelt
Sinnen
nidit
es
Buch
das
geioinnen
in
den
aufgegangen,
ganz
erbebende
hinaus
oon
ob
Kunsteindriicke
zu
Derkom-
ITCassen
der
iDirklicb
in
"
einer
odllig gerdumt
oonjugend
die
Gedanken
Cektiire
und
ist
auf
schmiichend
gerade
scbon
Gesell
Idbt, nicbt
mil
docb
das
bduslicber
scbonen
IDerk
FTCenscben
"
tigen und
Gedanke,
doII
icieder
uns
der
Gcdanken
seiner
riacb
einem
Feld
das
Recht,
Gntioicke-
kldglicher
6eschmach
testen
sei,
mil
zioar
Bucbsdimuckes.
menheit,
regt sidi jetzt icieder
und
uns,
Bud).
das
iciederauflebenden
einer
kulierenden
und
oon
dem
unserer
ausgebend,
Kiinstler
Udtigkeit
oersucbt,
das
oon
die
HAT
YEARS
EVEN
DONE
HAVE
1%^
THE
IFOR
SCHOOL
APPRENTICES
OF
THE
PRESS
LAKESIDE
CHICAGO
Plate
17.
lofepl)Keidtjenberger
Olastuarm
nippes und
Porzeltan
*
IttanufaUtut
Stelngut una
IflajoUKa
\***Qk"mm?w;*"*"'-
IDaltiUtKim in Saftfcn
; Kaufmgerftrage \%
Plate
18.
\. stocU
Plate
19.
D"5
DISTRIBUTIOn
Plate
21.
PRIX
t"JS"tiPier
V9I5
p"r
Plate
22.
W*
"i"f
ra
POINCARE
RAYMOND
"*
TYPOGRAPHIE
a
D
A
BOULEVARD
PATRIE
DE
L'IDEE
DE
"*+
MUNICIPALE
L'ECOLE
18.
AUGUSTE-BLANQyi.
Plate
PARI5-XI!I"
23.
ESTIENNE
ARRONDISSEMENT
Q
Q
Plate
25.
Plate
26.
n
r""fc"J*fr0
HOW
TO
interest
My
in
friends
some
of
thousand
man
me
gave
Lester
17
L.
1/2,
21
x
inches
for
between
few
inch
basis.
It
guessing
not
the
pound
pound
all
jobs
these
in
four
white.
times
the
label
as
for
where
had
had
to
the
they
covering
of
they
happened
but
covering
be
first
would
they
used
but
ink
the
with
to
it took
only
The
in
use
most
a
list
The
vate
priwas
:
Thousands
Inches
Solid
Black
of
Per
130
Bronze-Blue
120
Purple
120
Blue
the
easy
figured.
stock.
prise
sur-
certain
a
cover
impression
one
one
the
on
in
per
of
comparatively
I found
but
inches
Imagine
black
have
capacities
another,
capacity
figured
a
square-
with
of
In
I found
a
square
100,000.
which
amount
plant
follows
if
133,000
runs
stock."
on
capacity
the
as
another,
It
area,
list
complete
inks
catalogue
the
measure
used
ink
the
job
of
square
printers,
one
was
surface
The
on
one
It
3,000,000
estimating
comparing
man
and
in
and
eight-column
an
various
ink
others,
papers.
Lake
180
12::
a
accurate
me
printing
a
covering
gentlemen
school-supply
design
the
One
material;
of
of
of
only
On
the
print
expected.
about
or
with
the
of
case
a
"
depending
capacity
itself.
on
pounds,
figured
was
I had
eight-page
two
them
area
inches,
of
one
asked
to
give
to
question
231/-), with
x
it took
unable
taking
of
I
ago.
ink
Journal:
when
pressroom
years
form
the
the
of
was
the
18^4
covering
of
of
square
and
one
ten
this
in
thousand
that
of
is
365
a
discussing
a
facts
sheet
the
he
aroused
visit
pounds
I asked
Jones,
first
to
than
but
the
INK
was
town
many
newspapers,
Later
paper
of
more
how
information.
Mr.
subject
out
dailies
foreman
night
this
from
large
our
ESTIMATE
Square
Pound.
HOW
TO
INK.
ESTIMATE
of
Thousands
Blue
260
Alkali
Brown
160
Milori
Green
140
Tints
200
Red
120
Yellow
Margo
Gold
Blue
180
Green
Lake
180
takes
of the
had
of
and
to
errors
Let
TO
MEASURE
THE
IN
with
and
such
solids,
rule;
a
the
in
part
diameter
instrument
which
outlines
of the
Next,
the
this
to
solid
illustration
half-tone
of the
of
ing
regardfrom
expected
this
moment
feature
JOB
rectangles,
as
a
with
rectangle
easily
are
other
the
of
area
irregular solids,by
by Keuffel
planimeter,
sold
in square
inches
by simply
of square
inches
of
area
them
lines, are
easily
the
the
circles,by multiplying
; and
measured
about
rectangle
one-half
as
solid
INCHES
SQUARE
rounding
sur-
square
of
means
"
an
Esser
Co.,
tracing
the
solid.
result
on
multiplied
stock.
that
multiplied
area
of the
a
number
and
bears
area
by
the
;
.7854
called
gives
A
whole
or
rectangle
of the
to be
a
triangles, by drawing
by subdividing
measured
rate, this
any
ink.
estimating
Regular
Bronze-Blue,
to
information
were
the
example,
At
his
consider
us
size.
list ; for
accurate.
classify
some
the
compared
quite
tried
measurement.
HOW
Blue
are
of
weight
in this
Milori
doubt
no
the
errors
figures
superintendent
inks,
are
of
capacity
many
21/2 times
there
glance
a
faulty
100
Azure
covering
but
90
Size
Bronze
At
Pound.
Milori
Transparent
Square
Per
Inches
reduced
solids
printing
thousand
by
and
to
by
the
Then
its
mixed
of
surface
square
of the
job,
inches
24
and
that
solid
of
one
we
and
added
are
gives
if
type
display type
solid
This
type-matter.
ured
meas-
that
percentage
percentage
terms
be
must
type
the
know
pound
the
of
the
to
total
the
and
the
area
ber
num-
ink
HOW
covers
on
the
As
TO
stock
our
the
is out
the
small
type, mixed
is
by weighing.
THE
of
Weighings
these
but
of
25
38
x
than
on
a
scale
it would
back
that
in
order
It has
of
not
in
"
"
Color
have
there
smaller
than
it is very
shown
immediately
Ives
in
in
and
in
these
tiveness
sensiI
why
did
advocated
because
this
which
to
back,
a
Only
made
having
made
27
system
pound,
a
expensive
the
top
and
is almost
for
balance,
former
is
system
is 453
small
crackled
one
an
electric
daylight
of
ink;
producer
but
like to call your
hair-dryer
on
the
table
in
grams,
milli-
weights
that
that
of
a
of
a
new
drying
each
could
never
is
ratus
appa-
an
neither
do
with
moment
ink
mantle
gas
and
to
use
an
light produced
light,
a
right
with
Ives
anything
to
"_":.
with
The
digress
attention
the
at
colorimeter
terms
have
producer,
standardized
The
if I may
"
and
green.
light.
colors
daylight
cabinet
a
filters below,
two
matching
estimation
should
the
Ives
an
perfect daylight, something
from
the
is
27
of
The
violet and
one
obtain
Plate
front
colorimeter.
other,
nor
parts of
For
ask
Printing."
weights
weighed
and
may
more
pan.
front
"
or
of
glass
Plate
grams
Pound
to
accurate
thousandth
500
sheet
to the
the
on
leges,
col-
ing
weigh-
a
be
not
both
reader
Application
no
of
a
that
owing
in
and
pound,
a
it
shown
of
chemist's
a
One
sheet
it,but
Some
on
of
balance
to
Parts
and
to order.
Also
at
Its
been
and
made
Decimal
and
this
capacity
a
illustration
desirable.
glass doors,
miligram.
a
the
use
The
Germany.
tive
rela-
sensitive
so
could
scale
the
obtaining
made
one-fifth
impossible
removable.
are
are
damaging
I ordered
reason
and
plani-
a
in laboratories
is not
only
without
be
used
are
weighs
Not
of
be
may
grams
even
method
guesswork.
with
USED
balances
50
grams.
stock
as
enamel
100
"
70
stock
longer
no
display type
nature
such
than
more
the
BALANCE
this
analytical balance,
is
type-faces
question,
of
areas
half-tones
of
INK.
estimate
of
measurement
meter
ESTIMATE
for
"
it
the
longer
the
electric
tap-outs."
I
HOW
To
of
capacity
exact
type-faces
get the
must
we
the
of
area
type-face
It is
printed
.1187
gram.
copy
antique stock
difficult
obtain
to
machine-finish
.0839
basis
a
as
the
The
S.
estimating
914 inches.
for
a
the
time
The
number
the
adjoining, containing
make
to
first
With
stock
the
properly
swing
selected
third
and
ten
fiftyor
a
a
the
scale.
marked
and
hundred
sheets
"A,"
"
and
C,"
etc.
sheets
were
a
of
loss
another
The
run
26
of
and
was
7
was
ten
press
to be
it is
the
sible
impos-
made
of
inch
marked
was
then
sure
that
them
"
S. C.
see
that
a
known
stock
"
the
or
S.
to
at
room
to have
tested
by 9!/2
by
and
storm
expect
7
exposed
the
that
a
in
moisture
and
after
and
used
temperature
It is evident
the
gram
cut
were
pressroom
weighing
.0515
the stock
The
balance
of
stock
this
stocks
inks,
avoid
week
every
capacity
figure
auspicious
the
seasoned,
ten
marked
damp
by
take
all other
immediately
weather
correct
was
Then
weight.
after
the
.0515
,
solid 4 by 6*4 inches.
a
made.
in
the
the
on
weighs
37)
used
covering
various
to
were
weighings
bright day
accurate.
order
same
to
opened
were
in
days
35
I will
to
printed
(Plates
probably
as
of
solid
to 34,
at
well
as
than
press
32
print
to
a
more
Plates
highest
This
It is much
same
enamels,
capacity
weighings
were
the
used
packages
of
the
humidity
ink
covering
is
weighs
page
weight.
on
for
I arrived
S. C. stock,
"
used
inches.
square
that
heavy.
The
stock
how
of the
weight
trifle
25
average
S. C. stock
certain
show
and
the
CAPACITY
on
distribution
gives
excepting
paper
as
it
of
weigh.
or
ink
is the
a
as
C.
S.
"
since
and
printer,
any
S.
such
S. "
on
the
balance.
the
stock,
Since
gram.
or
equal
on
and
gram,
light
an
accurately
weigh
and
this
course
trifle
a
First
(or color)
to
61/i inches,
on
be
may
solid 4 by
a
Of
ering
cov-
WEIGHING
is
28
black
expect
we
the
weighing.
COVERING
BY
Plate
of
means
solid
a
of
measurement
DETERMINING
OF
METHOD
by
of
weight
the
of
subject
to the
return
INK.
ESTIMATE
TO
were
B," and
started
the
a
and
quantity
HOW
ink
of
difference
the
"A"
37.350
grams,
weight
weight
of
stock
grams,
of
stock.
grams,
weight
of
the
of
sure
"
"
B
opened
was
an
color
average
inches
square
ink.
the
and
of
Black.
Del
showed
"A"
little,fifty sheets
a
reweighed,
ink.
and
with
made,
was
ink.
weighing
covered
quite
not
was
press
be
trial
examination,
Upon
250
"A"
instantly
of the
weight
36.870
.480
stock
the
giving
and
printed
immediately*
sheets
the
of
trial weighing
The
correct.
was
INK.
ESTIMATE
TO
The
the
fountain
of
were
more
"
weighing
that
B
to
run
"
made.
was
37.020
36.505
.515
color
The
"
of
the
"
ink
"
C
seemed
with
S. "
the
"
B
followed
C"
same
that
"
of
C.
S.
would
to be
the
press
stock
have
correct
and
running
on
during
the
chance
to
no
the
try-sheets
on
"
of
weighing
dry
weighing
the
of
"'
B
so
press.
37.280
36.765
.515
*
One
conditions
the
day
in
change
weight
but
ten
minutes,
minutes
four
ink
on
loses
weight
blank
a
rule
a
M.
perfect that with
fifty minutes, weighings
so
in
it is not
After
drying.
duplicate
At
safe
33.
Ten
"
sheets
haste
the
time
test
M.
inches, ten-point
square
P.M.
same
made
was
32.199
F.
blank
P.M.
1:55
P.M.
would
would
the
final
involve
be
above
printed
made
every
three
or
than
more
doubly
no
as
necessary,
test
made
was
stock
with
of
lowest
a
of
black
2:05
P.M.
the
3:15
P.M.
.070
32.202
5:30
P.M.
32.175
32.120
.082
in
weight
chemical
little interest
on
32.120
32.120
gain
ink
32.190
.072
32.193
curious
Weight
32.120
.073
the
on
32.192
32.120
Note
the
stock.
.079
and
is
stock
type.
32.120
2:30
allow
to
printing,
F.
results:
Plate
1:40
as
in
stock,
following
250
was
elapse.
to
were
shown
weight
at
5:30
between
P.M.
analysis of
printers.
to
27
.055
the
2:05
An
P.M.
and
3:15
P.M.,
at
explanation
attempt
ink
itself, which
probably
"
Since
"
B
of
sure
it
to
the
be
that
sure
of
lists
least
capacity
If
example
250
weigh
2.060
In
453.592
to
covering
capacity,
it.
The
1,000
square
cover?
We
by
"
in order
we
is
be
let the
by
"
by
"
is to Y
stock
the
as
X,"
and
Y,"
we
weight
get
the
a
have
our
:
Y
of ink
of ink
the
covering
but
of
on
in
X
250
250
:
28
the
to
last
possible,
as
capacities
problem
we
division
simple
familiar.
order
to
figure
by proportion.
unknown
of
grams
be
this
proportion
same
sented
repreknown
un-
:
220190
square
square
capacity
Del
of
220000
more
in
an
following
: :
on
are
dividend
capacity
the
the
division
one
220190.6
purposes
covering
moment,
pound
one
out
we
covers
pound
one
perfect
all other
weight
weight
X,
gives
all printers
covering
.515
.515, the
of
pound
which
as
figure
form
the
will
of
in
gives
to
inches
logarithms
our
must
tests, we
we
for
in
divisions
weighing
which
ready
the
With
used
be
practical
derived
matter
a
with
are
For
one
which
If .00454152
capacity
stock.
proportion.
other
If
would
inches
square
not
square
many
this
get
it will
something
out
inches.
inches
453.592,
was
is simple.
I carried
but
just done
by
result
our
covering
C.
S.
to
from
Before
covering
square
square
1,000
1,000 by .00454152,
the
as
enough,
simple
have
is
divide
of
2.060
how
inches,
S.
on
because
1,000
grams,
long figure could
but
problem
inches
point
of thousand
weight
This
pound.
is close
.515
divide
.00454152
Black
into
grams.
the
get
must
we
square
at
are
grams.
order
desire
There
result
our
in terms
weigh
inches
equals
pounds,
of ink
the
color.
convert
to
now
in
rechecked
been
figuring.
to
as
and
ones,
have
results
weighings
seven
or
average
the
but
six
sonably
rea-
Sometimes
weighings.
as
are
we
:
square
pound
1
were
to every
is
pound
per
For
results
weighing
question
The
many
result,
same
our
as
weighings
three
of
capacities
to
as
give the
accuracy
our
covering
only
not
"
C
to make
necessary
was
"
and
INK.
ESTIMATE
TO
HOW
of
inches
inches
the
on
on
other
S. "
some
stock
S. C,
other
is to
HOW
Plate
inches,
square
or
in
31,
12-point
stock.
antique
have
we
up,
sum
We
covering
capacity
knowing
the
for
the
copies
estimated),
250
inches,
square
of
by
95
number
in the
divide
the
and
take
11, 9
of
pounds
dred
hun-
job
the
in
the
of this
cent
for
use
mating
esti-
a
inches
7 per
or
will
we
of
size
square
and
are
we
copies,
the
on
the
as
Black,
job
thousand
a
to
only
Book
25-cent
depending
copy,
job (in thousands)
in
inches
square
inches
inches
have
the
pound
regarding
facts
following
95000
of square
one
we
as
1,417,000
figure
one
square
or
the
now
must
number
(or
amount
for
gram
Stock
Antique
To
of
covering capacity
a
.080
weighs
type,
solid.
cent
7 per
INK.
ESTIMATE
TO
8, 10
or
12
point type, respectively.
M.
Plate
32
to the
weight
of
cent
solid.
9J/2 per
Plate
of
of
On
M.
135,000
Book
F.
Black
type, 9
per
Plates
gram
square
for
per
black
cent
cent
for
10-point
and
S.
C.
sheets,
for
9.7 per
on
on
S. "
solids
a
37
S.
is
pound
of
it is
covering
before
as
this
7!/2
and
take
30
of
25-cent
for
for
cent
8-point
12-point.
Stock
Book
25-cent
the
Black.
Figure
220,000
of
finish
9.7
Figure
capacity
amount
pacity
ca-
solid.
cent
per
formula.
practically
solid.
C. stock
Per
7!/2
covering
a
covering capacity
a
S.
is
of that
tested
which
cent
and
covering
9V-" per
inches
ink
the
then
ten
pound
for
and
compared
sheets,
ten
have
now
and
35, 36
is therefore
for
inches,
"
and
compared
a
area,
a
solid.
gram
we
like
a
and
(.839 gram)
area
for
sheets,
ten
on
inches,
same
inches,
square
inches
square
the
cent
stock
ink
the
square
gram
.062
1,829,000
for
square
9 per
weighs
34
gram
of
.074
1,532,000
practically
Plate
solid
a
Stock
1,417,000
weighs
33
capacity
it is
of
capacity
covering
.080
weighs
F.
this
per
cent
of
.050
same,
of 2,268,000
The
inches
square
for
this
area
quality
this amount
for
the
take
for
the
smaller
type
difficult to
the
this
on
PERCENTAGE
the
results
instead
in
of
take
that
96
per
of tests
was
M.
as
on
Plates
Antique,
as
on
Sepia,
Compare
so
and
use
at
of
a
this
character.
the
the
would
BY
three
be
more
MIXED
PLAY
DIS-
PARED
COM-
AS
formula
weight
It is 4
difference
a
X
of
=
6V2
x
"
"
"
,
Y."
as
inches
inch
1 square
y
in grams
must
we
series
One
:
Plate
5
.
.
very
percentage
of
standards
and
Perhaps
it is my
prevents
This
35-37
be
as
date,
book
of
SOLIDS
with
percentages
capacity.
later
problem
our
areas
more
28-31.
It would
these
covering
on
as
these
that
it is
as
32-34
Plates
above.
jobs
type-face
.
Plates
matter
the
Used.
on
Cameo
tendency
If
F.
example.
an
the
using
follows
as
as
F.,
as
of the
cent
Stock
S. " S. C,
in
ink,
ILLUSTRATION
3
the
S. C. it is also
stock
F.
The
figures.
6*4 inches, making
so
area,
Plate
take
of
REQUIRED
AND
of
S. "
M.
on
M.
on
other
INK
On
ference
dif-
great
stock.
the
shoulder
relative
TO
us
greater
than
of
OF
TYPE
Let
the
quantity
stock
the
than
correct
of
the
correct
type-faces solely, the
nearly
adds
the
softness
stock
antique
determination
the
was
the
by
and
surface
faces
type-
is accounted
stock
this
on
printing surface.
gauge
offset
to
stock
which
of the
area
likely
of the
on
through,
punch
to the
hardness
different
three
the
of ink
antique
the
that
fact
amount
same
largely by
on
to
The
type-faces.
these
INK.
ESTIMATE
TO
HOW
is the
my
most
those
of
interesting
solid
in
matter
I may
be
regret
that
more
lay
able
to
the
various
7 to 70
estimation
work
this
of
out
publication date
weighings
difficult part of the
31
out
from
ran
the
teaching
adding
to
straight type-
of
this
estimator's
HOW
and
job,
had
which
that
as
would
example
no
INK
OF
Plate
is .235
38
483,000
of
cent
5 per
effect,we
heavier
than
have
per
work.
this
.591
ink
with
not
Reflection
decided
a
of carbon
deposit
obtain
to
cent
was
obtain
which
this
result.
the
lowest
are
solid
cent
This
for
brings
to
us
Plates
same
39
ink
on
that
a
This
a
51
38, using
the
blue
52
per
COVERING
STOCK
not
gray,
heavily
toned
snap."
It
obtained
the
well-known
32
effect
is
from
as
a
dye is required
that
per
safely figured
applies particularly
half-tone
and
therefore
for
average
inks
appear
62
per
work.
of
CAPACITY
WITH
much
as
and
cent
consideration
weighs
52
second-grade
and
illustrate
eight
Plate
Figure, therefore, half-tones
further
OF
on
capacity,
of
be
paper
compare
I found
tests
much
as
covering
could
and
results
THE
to 46
other
"
is not
film
tone
half-
us
cent
is
and
"
thin
a
blackness."
with
black
FITTING
the
"
RELATION
THE
than
readily.
more
gray
highest
inks
toned
not
the
From
book
"
character
"
Black
per
Black
jet blackness
ratio
Plate
30
be
may
snappy
result, although
"
and
Let
a
"
fit the
shown
on
or
Process
lacks
of
satisfactory
"
the
rather
high-grade
to
solid, but
the
used
of Process
.180,
Blue,
black
sheets
half-tone
that
black,
half-tone
a
as
fact
the
to
owing
capacity
as
carrying
must
Black
gram,
high-grade
offset.
to
Process
the
covering
the
half-tone
for
tendency
solid
a
solid
to
give it a
ink
the
of
sheets
for
factor
our
solid of ten
The
and
gram,
as
of
capacity
bears
to
like
is .350
half-tone
in order
TONE
HALF-
weight
stock
the
blackness
with
the
to
stock.
same
cent
any
Black
regard
normal
get this
without
Lustre
with
62
To
perfectly
The
same
that
granting
full color," and
the
sheets
covering
the half-tone
percentage
these
weighings
represent
of
Both
A
ten
on
the
gives
67.
the
on
consider
now
SOLID
black
a
surface
same
BY
TO
gives
pound.
the
to
printed
size
same
which
"
inches
square
the
which
gram,
us
REQUIRED
half-tone
the
of
weight
The
Let
COMPARED
AS
the
give exactly
estimated.
to be
PERCENTAGE
INK.
ESTIMATE
TO
THE
INK
by printing
produced
papers.
TO
It
is
hard
to
HOW
and
the
ink
Plates
that
believe
the
in
to the
looks
to
not
excessive
Duplex
dry
out
with
a
with
soft,
such
C-95
as
if the
Plate
does
it safer
is not
for
form
not
the
to
make
carried
a
is not
too
out
of
stain
and
If
these
the
we
correct
various
stocks
of the
comparison
The
of
the
Duplex
Diamond
Snowflake
B.
Sepia
No.
621
(Half-tone)
250
on
S. C. Book
Lustro
"
S.
Superb
Cameo
stock
on
makes
of
39
ink
is
the
to
not
ing
cover-
46,
we
of ink
on.
Grams
Empire
slip-
quantity
Weight
S. "
27.
slip-sheeting
as
Plates
effect and
and
Sepia
which
results
in
"
Dullopaques
Superb
handle,
the
These
without
quantity
tabulate
porated,
Incor-
Duplex
as
was
with
and
6
5,
great extent,
to
It
spreading
paper
heavy.
if
ing
print-
paper
of the
some
Cameo
printer
after
time.
Plates
much
to any
uninitiated
gauge.
capacity
on
and
market.
"
of
Compare
run
tone
imperative
difficult
may
be
ink
the
two
effect is due
Cameo
on
amount
as
the
as
Philip Ruxton,
colors
slip-sheeted, while
may
sheeting
45
finish.
of
caused
reasonable
containing
be
must
that
the
the
at
of
quantity
thoroughly,
duplex
quality
Dullopaque
a
dull
inks
621
carried
inks
only
Two-shade
No.
ink
ink,
same
not,
flooded,
much
the
place
to
be
in the
toning-out
the
cover
stain
two-shade
or
to
to
"
the
Obviously
of the
too
"
whether
to
sheets.
Plate
with
printed
as
amounts
development
and
this
arise
46
INK.
are
different
require
Cameo
the
46
both
on
same
ESTIMATE
and
45
question might
was
stocks
TO
(Plate 39)
Enamel
(Plate 40)
D
(Plate 41)
Enamel
(Plate 42)
(Plate 43)
Duotone
(Plate 44)
Dull
Finish
(Plate 45)
Ivory (Plate 46)
The
S. "
S. C. stock
inks, but
considering
covering
capacity
printing,
but
effect; Plate
is
of Plate
the
grade
of
carries
to
the
the
::::
Sq. In.
color
of
per
Lb.
211
537
080
1,418
147
771
169
671
193
588
170
667
208
545
376
304
used
for
the
paper
Plate
two-shade
some
Thousands
Sq. In.
is seldom
satisfactory;
little character
41
39
in
for
40
and
effect and
shows
no
effect
Duplex
clean
two-shade
and
shows
HOW
life
good
in
effect
of
but
nicely,
quite
ink
and
stain
much
As
high covering
it
course
ink,
not
the
as
capacity
.230
gave
that
obtained
stocks
nature
than
for
ten
In
plate.
with
the
?
Plate
sheets,
order
I
the
to
two-shade
ink
Lustre
Black.
Here
on
as
the
still
Black
again, using Process
and
consistency resembles
the
are
it with
Black
on
(Plate
38)
on
this
stock
for
the
results
the
of
the
Duplex
Black
of 490,000
stock
ran
reason
the
same
that
Sepia
its
more
:
250
in
Thousands
for
Sq. In.
Sq. In.
Lb.
300
378
Enamel
175
648
180
630
170
667
165
687
221
513
370
307
385
295
34
used
capacities
S. C. Book
(Plate 39)
Empire
(Plate 40)
Diamond
D
(Plate 41)
Enamel
Lustro
(Plate 42)
Snowflake
(Plate 43)
B. " S. Duotone
(Plate 44)
Superb Dull Finish
(Plate 45)
Cameo
Ivory (Plate 46)
this
covering
Lustre
I
Of
me.
ment,
disappoint-
covering
further,
for
excessively
capacity
Grams
Process
stock.
to
Weight
S. "
on
its
doomed
compare
so
Duplex
effects
the
out
was
same
to
surprised
covering
a
manner;
this
supposing
38
all the
quality,
tests, the
Enamel
but
Duplex
a
desirable, especially
these
show,
black
on
obtained
most
are
for
Black
effect
bringing
printing
for
gram
be
clean
ing
clean-print-
a
toning-out
Dullo
Plate
so
It absorbs
of two-shade
may
stock
in
quite
astonishing
half
Empire
inches, practically
square
on
as
of
will
higher
however,
add
weighing
suited
sample
was
could
effects
In
most
this
ink
foreground,
higher price
a
a
the
shows
45
wonderful
a
capacity
was
in
inks, which
subjects.
art
; Plate
the
43 ;
not
extravagance.
plenty
above,
Dullopaque
for
it
Plate
is
two-shade
suit
in
building
takes
not
in
sky
to pay
be
shows
still have
and
explained
with
would
printer
a
the
the
and
stronger
but
but
ink
the
shows
42
does
the
plates
stock,
46
that
so
Sepia
other
neutralizes
Plate
finally
of
in
degree
stain
the
solids,
stock
; Plate
somewhat
out
of dull
this
for
action
of the
piece
ink
the
the
whites
considerable
a
of
tones
some
clean
sky
color
as
in
in the
in
the
especially
in
ink
well
so
the
44
the
INK.
ESTIMATE
foreground,
good brilliancy
and
as
the
TO
of
per
HOW
is
S. C.
S. "
On
"
washed
better
than
results
as
fitted
the
from
perfect
on
On
little
would
be
the
not
the
of
have
that
the
Black,
Plate
shown
on
Black
still has
its
of
quantity
papers
such
Superb
and
as
analysis
us
supplanted
light
color
is desirable
Superb.
Dullo
it is
the
stocks
which
the
the
the
same
enamels
of
of
of the
The
where
screens
on
ink
els
enam-
Lustre
work.
Black,
are
gives
about
most
and
enamels
absorption
by
Black
Process
the
mum
mini-
absorbent
more
fits
however,
of
CAPACITY
OF
COLOR
WORK
Plate
47,
the
order
follow
these
facts
as
INK
ON
both
indicated
in which
by
the
:
FOUR-
the
progressive
colors
were
weight
Ink
of
Weight
Ink
Color.
on
Size
Shown.
on
of
25
Sq. In. (26
percent
more
run,
i
Thousands
of
Sq.
In.
to
the
Lb.
.
Yellow
225
.281
400
Red
095
.119
950
080
.100
1,130
040
.050
2,270
040
.050
2,270
125
.156
727
125
.156
727
Red
over
Yellow
Black
Black
over
Peacock
Blue
Red
and
Yellow
Blue
over
a
Ivory required
to
half-tone
straight
sample
Lustro.
the
coatings
fitted
way
Cameo.
proofs which
gives
of
Cameo
relation
formerly
for
of
prices
the
war
in their
place
COVERING
The
the
the
Cameo
on
ink, requires
Since
for
and
the
long
a
as
as
which
resembles
Superb,
as
cent
per
Black
black
but
gray,
fair, but
Duotone
but
noticed,
been
38
as
the
as
be
has
mentioned,
about
25
comparison
this
which
is
good
weights,
much
so
D
Book
1
result
S.
very
with
Sepia.
Process
"
place here,
it will
changed
B.
accurate
results
ink,
Duplex
the
is
An
nor
only perfect
of
the
No.
it
Empire
on
;
within
not
a
looks
effect
of
out
same
weight
and
black.
too
with
only
Diamond
on
;
although
Snowflake
;
is fair
appearance
Lustro
on
;
D
Superb
color
obtained
stock
Diamond
in
INK.
ESTIMATE
the
Empire,
on
good
stock
"
out
TO
the
other
colors
35
HOW
will
You
red
blue
or
alone
printed
was
results
the
that
notice
it took
than
the
were
INK.
ESTIMATE
TO
19
cent
per
while
yellow,
over
whether
same
red
more
with
black
color
the
when
and
lapped
was
not.
For
the
decimal
into
Is this
Red.
1.000
.356
and
comparison
The
great
38
with
on
the
Plate
for
an
allowance
for
we
expect.
Blacks
than
the
is too
with
the
an
page
is made
Plate
least
Black
Lustre
the
on
plates,
rule, at
a
latter
after
is
50
cent
per
is
making
lighter
proofs
of
here
you
the
blue
example,
but
subject;
plate
by
unusual
fruit
in the
44
of
this
an
the
job
will
than
more
able
in Plate
by
paring
com-
estimating
are
you
be
to
to
yellow
arrive
at
remembered
nor
pressroom
the
are
work
the
that
we
amounts
which
inserts
36
On
have
we
a
4.600
ran
blue, .800, and
before,
as
every
yellow.
yellow
black,
:
Blue.
.174
.109
reports,
mail-order
and
green
four-color
nearly
There
Black.
.217
be
printing
of
Red.
1.000
colors
light
red, 1.000;
this
Comparing
for
proportions
catalogue.
kind
thousand;
It must
of
largely
up
Yellow.
firm
yellow
in the
that
most
found
per
represent
of
as
compared
Compare
weight
the
average
shown
the
are
same
high
not
quantities.
work
.500.
difference
as
is
of
duced.
repro-
while
yellow,
houses.
the
basis
a
subjects
inches), which,
square
progressive
Perhaps
pounds
and
to make
proofs
32
gram
to define
approximate
sheet
that
cover,
the
as
depends,
yellow.
heavy
the
the
It
used
yellow,
know
25
the
average
It is hard
47
we
is .235
(.281
gram
of
by colortype
1.000.
as
work?
yellow
of
results
.555
nature
capacity
used
48 ;
former
the
concentrated
yellows
some
of
above
Blue.
four-color
for
the
on
covering
Ruxton's
as
to
.225
then
yellow
.178
strength
the
the
Black.
ratio
average
the
bring
us
with
pound,
a
Yellow.
an
let
comparison,
of
parts
all, on
first of
of
sake
are
not
careful
include
comparing
the
weighings,
but
wastage.
exclusively,
on
a
One
McKee
HOW
inches.
square
of the
cent
the
as
; 100
press
requiring
Jobs
press
50
;
Jobs
Jobs
press
10
Jobs
Jobs
cylinder.
requiring
50
pounds
earth
blue,
in the
the
beauty
only
the
would
added
of
the
Each
covering
printer
so
that
on
the
floor, which
blank
pages
or
of
sheen
job
ink
figure
15
per
cent
on
job
per
cent
on
job
10
figure
ink
figure
8 per
cent
on
job
ink
figure
6 per
cent
on
job
5 per
cent
on
job
figure
which
a
does
in
a
The
but
the
of
carrying
the
own
when
amount
to be
of
15
per
figures given
work
are
for
made
cent
allowance.
and
item, especially
tables
tests
average
an
etc.,
appear
from
deduction
be
his
not
on.
stocks,
correct
38
covering
advantage
color
variable
follow
otherwise
yellows, ultramarine
as
no
would
to
unless
pulp reds, bronze-blues,
paper
to
COLOR
fair
or
is carried
directly
is
such
the
capacity
try
FULL
A
FOR
different
enamel
should
they apply
on
is
there
lake
for
on
cent
minimum
for
amount
vary
bronze-blue
from
The
minimum
job
per
of ink
colors,
with
the
or
on
following tables,
are
some
but
cent
20
ADD
TO
colors, etc.,
color;
excess
per
cylinder.
on
With
25
figure
of
pounds
100
figures given
stock.
well
as
ink
of
pounds
specifically mentioned,
the
started
it
as
cylinder.
on
cent
figuring,
cylinder.
on
cent
figure
of ink
pounds
cent
per
ting
get-
cylinder.
PERCENTAGE
The
of
25
requiring
THE
of
requiring
; 7 per
press
ink
on
; 8 per
press
of
cent
per
of
getting
wastage
pounds
5
requiring
10
;
method
dust
paper
cylinder.
on
on
Jobs
good
pounds
cent
per
15
;
press
cent
per
a
4 per
cylinder.
on
2
requiring
; 20
press
cent
per
plates.
pound
1
to
nearly
:
over
requiring
owing
the
the
stock
print
on
on
be
may
left
amount
Jobs
and
consideration
into
takes
INK.
reground,
be
must
following
The
work
rotary
fountain
the
into
On
ink
ESTIMATE
TO
the
at this
these
here
stock
time.
records.
HOW
ON
CAPACITIES
COVERING
OF
TABLE
INK.
ESTIMATE
TO
Antique
(Plates
Stock
28
to 31
I^i^t
)
Grams
Book
Black
Label
Blue
Grade
Second
Label
Black
Half-tone
Process
(Bronze)
Label
Blue
(Bronze)
Yellow
High-grade
High-grade
Ultramarine
Pulp
SOLIDS
Red
Per
Pound
1.187
95
1.225
93
1.172
97
1.270
89
1.911
59
1.668
68
1.712
66
Process
Red
1.356
84
English
Vermilion
2.660
43
Cover
Yellow
1.360
83
Cover
White
4.770
24
839
135
790
144
833
136
1.375
82
950
119
1.107
102
860
132
515
220
515
220
462
245
Finish
Machine
(Plates
Book
to 34)
Black
Half-tone
Process
Label
Blue
Label
Yellow
High-grade
High-grade
Process
(Bronze)
Ultramarine
Pulp
Red
Red
S.
"
(Plates
Book
32
Black
S.
35
c.
to
37)
Black
Half-tone
Process
Label
Blue
Label
Yellow
High-grade
High-grade
Process
Black
(Bronze)
Ultramarine
Pulp
Red
Red
740
153
494
229
580
196
520
218
Cover-stock
(Suede
Book,
Plates
11
to
14)
Grams.
English
Vermilion
ofsT"*8
per
Lb.
3.390
33
Cover
Yellow
1.840
62
Cover
White
4.500
25
39
ink.
estimate
to
how
Book
Offset
Chromac
(Frontispiece)
I^I^i
Grams
Black
Book
Black
Half-tone
Process
Dullo
Black
A-159
Label
Blue
(Bronze)
Label
Yellow
High-grade
Ultramarine
High-grade
Pulp
Process
Red
English
Vermilion
Red
Per
Pound
947
120
1.115
102
880
129
1.040
109
1.235
92
1.005
113
1.277
Snowflake
89*
855
132
1.765
64
Enamel
(Plate 43)
Process
Half-tone
Black
A-34
407
279
Dullo
Black
490
231f
Label
Blue
450
252
Label
Yellow
810
140
448
253
486
233
447
254
965
118$
570
199
600
189
575
197
(Bronze)
High-grade
Ultramarine
High-grade
Pulp
Process
Red
English
Vermilion
Red
(lays poorly)
Cameo
Sepia
5 and
(Plates
Del
Black
Process
Black
Black
*This
red
absorbs
Red
(for comparison)
Half-tone
Dullo
27)
large
a
the
Chromac
on
has
quantity
result
of
deep
a
ink
the
rich
finish
show
color
must
fDullo
for
that
depth
be
JThe
ink
that
carried
Black
half-tones
each
color
of
type
laying quality
its place
finish and
has
has
a
been
its
proper
of ink
use
in
and
with
as
the
stock
Process
undertone
of
differences
the
in
results
order
larger
to
tained
ob-
gain
a
of
amount
on.
is made
and
has
character
the
The
the
with
good;
is also
beautiful, but the color shows
the ink and
the overtone, as with
not
the Pulp Red.
covering
capacities are, therefore, not comparable
given
while
color, and
remains
for
dull
on
enamels.
of
Vermilion
taken
or
rough
makes
by Flaming
high covering capacity.
40
papers,
its
use
although
impossible
Scarlet, which
it is used
els;
enam-
on
takes
a
good
"
Carton
Manila
Bleached
ink.
estimate
to
how
Stock
of
Weight
Ink
100
sheets),
Sq. In.
Ink.
News
High-grade
Black
Color
Full
Black
Del
Full
Color
(Bronze)
with
comparison
of
of
In.
Sq. In.
per
Lb.
255
.638
178
310
.775
146
305
.762
149
390
.975
116
375
.938
121
263
.658
172
(for
Ultramarine
High-grade
Weight
250
Sq.
Blue
Label
Grade
Second
Thousands
(4
other
stocks)
High-grade
Carton
Yellow
705
1.763
64
High-grade
Carton
Red
500
1.250
91
460
1.150
99
(Note.
"
"
full
Deduct
"
color
cent
per
stock.
for
quality
It is added
Stock.
ish)
fin-
(no
20
this
on
drying
nor
White
Red
Carton
American
covering
ink
either
Bleached
for
Black
Black
Color
Full
Thousands
Weight
250
Sq.
of
In.
of Sq. In.
Lb.
per
185
.463
245
148
.370
307
170
.425
267
270
.675
168
205
.513
221
Blue
Label
Grade
Second
Patent
of
(4
sheets), 100
Sq. In.
Ink.
Del
or
ness
black-
Stock
Carton
Ink
News
Manila
(Bronze)
High-grade
Ultramarine
High-grade
Carton
Yellow
495
1.238
92
High-grade
Carton
Red
340
.850
133
.320
.800
142
(Note.
"
full
"
Red
Carton
American
"
color
Deduct
on
this
(no finish)
15
for
comparison.)
Weight
High-grade
capacity
of suitable
is not
News
White
Patent
from
per
cent
stock.)
41
from
covering
capacity
for
to
how
Non-fading
estimate
ink.
Poster
50-pound
Stock
Thousands
Ink.
Full
Del
Black
News
High-grade
Color
Black
Full
of
Weight
250
Sq.
Color
of Sq. In.
Lb.
per
In.
790
144
930
122
715
159
820
138
Poster
Yellow
1.745
65
Poster
Red
1.638
69
Poster
Blue
1.165
97
(Note.
"
"
full
(1916 manufacture)
(1916 manufacture)
Deduct
"
color
15
this
on
from
cent
per
covering
for
capacity
stock.)
TINTS
I have
reason
their
the
covering
made
with
another
and
included
not
that
manner
white
one
Base,
inches
understands
this
on
a
as
are
D
324,000.
may
subject.
as
gray
made
easily
white,
obtained
in
Manila
the
Grade
it covered
100,000
els
enam-
ink-
running
Carton
color
covering capacity of the second
color
and
surface
presented by the first
stocks.
On
(Plates 28
antique stock
inches,
66,000 square
Pulp Red covered
Yellow
with
lows
yel-
stock,
a
obtained
This
will
COLORS
LAPPED
by
tint
if the
inches
be
covering capacity of 100,000 square
may
by mixing the yellow with special carrying agents.
extent.
impair the brilliancy of the color to some
The
the
222,000,
of the
most
Likewise
Bleached
buff
a
inches;
square
On
for
determines
enamel
transparent
be
tables
preceding
tints
171,000
with
square
the
Diamond
covered
Tint
stock
in
which
On
187,000;
Ruxton's
250,000
maker
in
capacity.
white,
with
tints
on
this
red
stock.
On
is determined
varies
to
but
some
is
for
31)
over
ferent
dif-
High
Label
enamels
no
over
yellow
greater
increase
show
while
others
an
itself,
on
harder
the
The
cent.
in covering
capacity of twenty
per
in covering capacity between
stock
the less difference
lapped
the
softer
the
and
and
colors
colors
conversely,
straight,
run
in the
increase
stock
the
the
covering capacity of
greater
the
covering
than
the
the
second
red
capacity
the
of
the
stock
color.
42
Froben, who
Johann
of the
one
sixteenth
born
in
enlightened
most
with
in
who
and
century,
honoured
achieved
the
his
Greek
and
birth),and
the
by
corrector
he secured
He
remembered
famous
in his
Gutenberg
had
established
by Fust
own
been
had
of
been
distinction
trained
as
in the
as
for
dead
twenty
Schoffer
and
with
the
had
been
transferred
in
year
on
Aldus
time
distribution
supervision
Upon
master.
the selection
and
into type.
books
of
It is
to
the
correct
individual
century
Caxton,
been
1474,
the
1492,
the
an
of
carrying
production
and
Type-setters,
nical
tech-
every
for the
the
of the
personal
of
that
the
with
for the
"copy"
each
text
page
nearly all the earlier
tongue,
a
circumstance
type-setting errors.
rare
It
kind, the books
exceptions, a
fairly
text.
Froben's
first
publication
was
Plate
a
30.
Latin
as
majority of the Swiss
for the
risk of
securing of
over
of difficulties of this
present,
was
inventiveness
unfamiliar
the
town
in
necessity the responsibilityfor
in mind
be borne
seriously increased
fifteenth
called
preparation
and
surprisingthat in the face
the
of
trained, and
be undertaken,
to
was
was
Estiennes.
unremitting watchfulness
compositors
very
be
book-making
printed in Latin, which
were
German
that
an
of
in
be established.
all to
also of
came
"copy," the collation
put
is
for
of the work
type-setters,
or
of
work
him
Europe)
work
for the
machinery
were
often
and
in
his death
famous
more
still to
were
business
began his printing operations
the
correctors
detail of the
the
began his work, the methods
books,
publisher.
had, in
1470,
with
press-
original Gutenberg
leading typographer
Froben
of
and
pressmen,
for
Manutius
printing office,and
a
closed
predecessor of the
the
the
Burges in
and
paris the
In
Badius,
At
London,
to
which
Venice.
in
begun
Latin,
followingyear
but
years,
year
equipped,
printer and
master
a
in
thus
in 1490,
and
studied
and
type-setter
as
was
the
scholar
a
and
name
He
founded
plant (representing the earliest printing concern
still being carried on by the son
of Schoffer.
The
which
Erasmus,
printer Amerbach,
Basel
as
having been
as
confidence
(which
was
in
citizenship
began business
be
villagein Franconia.
a
achieved
Hebrew.
reputation
enterprisingpublishers of the
friendship and
University of Basel
before
and
will
1460, in Hammelburg,
the
well-deserved
a
Bible
in
convenient
The
been
Elzevir
familiar
a
Dutch
has
associate
to
such
their
distinctive
for the
editions
for
than
more
collectors
to
one
of
printer-publishers
able
of
of
name
of choice
the
books.
seventeenth
with
imprint
certain
"Elzevirs"
as
a
These
century
typographicalexcellence
known
centuries
two
were
publications
as
to
ensure
prestige that
has
the
the early
day. Aldus alone among
present
publishershas had a similar fortune, and while the "Aldine"
endured
to
editions
are,
their
the
of course,
in
their
to
respect
typographicalexcellence, much
"Elzevirs," it
issued
more
than
for
much
be
must
and
less
important
that having
remembered
to
than
been
earlier,their production called
century
a
number
of
originating capacity and
the
of their
initiative
on
printer-publisher.The
part
the history of the Elzevirs
is a
principal authority on
comprehensive and carefullywritten monograph of Alphonse
Willems, published in Brussels in 1880.
Louis
Elzevir, who, as far as its publishing undertakings
the founder
of the family, had
been
are
concerned, was
of
brought up as a binder in the Flemish
University town
a
Louvain.
for
larger
He
was
a
measure
had
Protestants
been
difficult in
made
provinces of Flanders, Elzevir, in
of others
of his
and
Holland,
this
at
time
its citizens
had
glory of
among
centre
had
had
in
fame
the
struggle,had
the
age.
Leyden
was,
considerable
most
The
heroic
and
to
was
in
the
resistance
long siege by the
for the city throughout all
University, which had been
during
while
William
of
Holland.
made
earned
Europe,
the
the
Amsterdam,
important city
by
hundreds
years
forty
most
founded
with
Catholic
about
to
Protestant
the
settled, with
next
Spaniards
company
existence
his way
the border
across
his family, at Leyden.
He
faith, made
1580,
that
1580, when
in
Protestant, and
Silent
the
commemoration
in
secured
of
the
for itself a
prestige
in making
of Europe, and
the scholars
Leyden a
of the Dutch
for the literary activities
provinces,
given a great incentive to its publishing and printing
at
once
trade.
Louis
Elzevir
found
at
Leyden
Plate
31.
a
considerable
group
of
the
beginning,
man
chase; others, again,
to
In
lose and
and
live,or
the
rest, whose
traced
beautiful
of the
are
in the
-who
"
in the
seen
fire
nature,
from
creation,
the
And
the
of
the
and
Nature,
tilled,and
toilers
and
rejoice
victories,
fashioned
cunningly, taking
his
not
And
or
history
earth,
that
so
were
passed
beautiful, until there
the
common,
The
born
of the
own
heart; and
it
with
And
the
Then
into
goblets,
standing
under-
choice,
from
was
not
other!
none
Art
spread,
from
the
produced.
with
all that
cheap, and
the
one
of
face
the
flooded
discovered
fresh
pride, and
covered
was
sprang
the
them, and
to
and
great
the
supplanted
back
went
science
charmed
small, the
the
that
abomination
artist's
the
the
existence
was
foresaw
the
tawdry,
artist,and
them,
for it
and
statesman
and
tendered,
was
of the
their
slave, took
and
"
was
after
was
the
preferred it
what
to
lived
have
occupation
manufacturer
the
and
gone,
was
and
the
huckster
place.
contains
Nature
contains
and
world
the
from
artists'
vanquished
the artist alone
class, who
new
sham.
among
slovenly
since!
ever
his
took
use
the
of
power
the
civilization,and
cultivation
what
using, and
tradesman
million
themselves
of
to
the
from
not
like
proportion.
craftsman's
cup,
the
returned
from
of
"
gewgaw.
of the
taste
a
of the
the
victors
customs
in this
arose
facture
in the
fortune
the
And
by
the
faces
as
they fashioned,
beyond
heroes
alike
accompanied
conquest
carried
peoples continued
all
centuries
And
and
on,
this devise1"
"
with
because, forsooth, there
beautiful, but
was
another.
to
country
wrote
products
its
rather
it
for
not
curvings,
soon
went
the
of the
at
and
tents,
cared
patterns
And
gourd.
all drank
the while
note
no
who
born, in beautiful
was
and
by
"
and
together;
athirst; and
were
feast;
to
vase
the
and, in time, others
"
the
glory in his work; drinking
that
consciousness
a
first
differing from
one,
curious
artist, presently they
the
to
brethren
him
another
resembling
gain
first artist.
the
worked
they
so
his
about
man
they might
stayed
designer of quaint
apart,
and
"
them
he
the
to
gourd.
a
was
battle, some
all that
"
so
of
ways
this
this
to
came
heirloom
suggestion of
stick upon
"
earth, forms
moistened
the
among
perceived in Nature
the Gods
by
chosen
found
not,
in the
field
field
and
do
to
some
"
in the
was
him
this dreamer
"
presently there
And
there
joy
no
day
delve
burnt
a
each
to
Until
with
took
fretted
and
conquest,
die.
devices
who
man,
dig and
pursuits attracted
strange
This
forth
went
the
with
group
the
notes
in colour
notes,
elements,
and
forms
artist is born
the
that
his
form, of all pictures, as
and
But
of all music.
science, these
gathers his
musician
elements,
result
the
chords,
until
pick, and
to
be
may
he
beautiful
forth
bring
board
key-
the
choose,
the
as
"
from
chaos
glorious harmony.
He
blade
narrow
does
of grass,
as
In the
the
wing
to
by the straight tall
of the
sweetness,
he
stem,
that
elegance
its
pale butterfly, with
stately halls of fair gold, with
Plate
learns
dainty spots
their
32.
how
grace
shall be
slender
each
thought,
without
purposeless copying,
by the inconsequent, but, in the long
strength enhances
citron
him
himself
commended
leaf,corrected
dignity, how
before
confine
not
the
of
saffron
of the
curve
is wedded
to
result.
oramx-,
he
seea
pillars,and
is
The
been
of
name
familiar
a
has
Elzevir
than
more
collectors
to
one
for
of
centuries
two
choice
books.
These
Dutch
printer-publishersof the seventeenth
were
century
able to associate
their imprint with
certain
publications
of such
distinctive
typographical excellence as to ensure
for the editions
known
"Elzevirs"
as
a
prestige that has
the present
endured
the early
to
day. Aldus alone among
publishershas had a similar fortune, and while the "Aldine"
editions
their
the
of course,
are,
typographical
it
"Elzevirs,"
in
their
to
respect
excellence, much
be
number
less
remembered
and
important
to
than
that
having been
than a century
issued more
earlier,their production called
for a much
of originating capacity and
larger measure
of
their
initiative
the
on
printer-publisher.The
part
the
principal authority on
history of the Elzevirs is a
comprehensive and carefullywritten monograph of Alphonse
Willems, published in Brussels in 1880.
Louis
Elzevir, who, as far as its publishing undertakings
of the family, had
the founder
been
are
concerned, was
of
brought up as a binder in the Flemish
University town
Louvain.
for
He
was
must
a
had
Protestants
been
this
time
about
forty
most
important city
its
to
citizens
Spaniards
had
Protestant
centre
had
Catholic
hundreds
had
in
while
William
the
struggle,had
The
the
was,
heroic
and
was
in
the
resistance
the
long siege bv the
for the city throughout all
had
been
University, which
during
fame
Leyden
considerable
most
Holland.
made
earned
Europe,
by
the
age.
to
in
Silent
commemoration
of the
itself a
prestige
in making
the scholars
of Europe, and
Leyden
of the Dutch
for the literaryactivities
provinces,
its publishing and
to
given a great incentive
printing
glory of
among
with
company
of
years
Amsterdam,
next
founded
the
his way
the border
faith, made
across
He
settled,with his family, at Leyden.
1580,
that
in
in
existence
of his
Holland, and
at
1580, when
difficult
made
provinces of Flanders, Elzevir,
of others
in
Protestant, and
the
at
secured
once
tor
a
trade.
Louis
Elzevir
found
at
Leyden
Plate
34.
a
considerable
group
""t
beginning,
man
chase; others, again,
to
the
In
lose and
and
live,or
the
rest, whose
traced
beautiful
of the
seen
are
chosen
nature,
from
creation, the
And
heirloom
of
suggestion
the
rejoice
And
that
history
its
rather
or
country
earth,
wrote
were
And
passed
beautiful, until there
fortune
the
common,
The
born
of the
own
heart; and
it
with
the
the
Then
from
from
choice,
was
into
sprang
from
not
other!
Art
spread,
from
face
the
one
of
the
produced.
flooded
discovered
standing
under-
none
vanquished
covered
was
goblets,
pride, and
the artist alone
world
fresh
the
with
all that
foresaw
cheap, and
existence
the
was
the
tawdry,
back
went
the
and
great
them, and
to
charmed
small, the
the
that
science
the
supplanted
artist,and
them,
for it
and
statesman
and
tendered,
was
of the
preferred
their
slave, took
to
lived
have
and
"
was
after
was
the
it
what
occupation
was
and
gone,
manufacturer
the
and
the
huckster
place.
contains
Nature
contains
and
what
use
among
slovenly
artists'
civilization,and
cultivation
class, who
new
sham.
abomination
artist's
the
his
took
to
the
the
of
power
the
returned
not
like
proportion.
craftsman's
cup,
the
beyond
from
of
"
since!
ever
And
of
using, and
tradesman
million
themselves
a
of the
the
victors
faces
as
gewgaw.
of the
taste
by
the
this devise1"
"
with
heroes
alike
of the
at
for
not
they fashioned,
soon
And
because, forsooth, there
customs
in this
arose
facture
in the
the
and
went
the
accompanied
conquest
carried
cared
curvings,
born, in beautiful
while
and
tents,
and, in time, others
gourd.
all drank
the
peoples continued
all
centuries
and
who
"
curious
together;
athirst; and
and
note
no
by
the
first artist.
"
the
was
beautiful, but
was
on,
products
that
so
And
it
another.
to
another
glory in his work; drinking
his
not
him
the
worked
vase
were
feast;
to
brethren
about
resembling
first
tilled,and
and
his
artist, presently they
the
cunningly, taking
consciousness
a
the
Nature, and
toilers
victories,to
fashioned
of
differing from
one,
stayed
gain
gourd.
a
was
man
they
so
earth, forms
them
the
to
some
they might
designer of quaint patterns
apart,
and
"
battle,
all that
"
he
so
of
ways
this
"
this
to
came
the Gods
by
stick upon
this dreamer
"
moistened
the
among
perceived in Nature
fire
presently there
And
found
not,
in the
field
field
and
do
to
some
"
in the
was
him
burnt
in the
day
delve
there
joy
no
who
"
in the
Until
a
each
to
attracted
with
took
fretted
and
conquest,
die.
devices
who
man,
dig and
pursuits
strange
This
forth
went
the
notes
gathers his
musician
elements,
in colour
notes,
forms
the
that
elements,
and
and
But
of all music.
science, these
with
group
the
his
form, of all pictures, as
artist is born
result
the
chords,
until
beautiful
be
may
he
choose,
the
as
"
chaos
for,.h from
bring
board
key-
the
pick, and
to
glorious harmony
He
blade
narrow
does
of grass,
as
In the
the
wing
to
by the straight tall
of the
without
purposeless copying,
sweetness,
stem,
that
pale butterfly, with
stately halls of fair gold, with
Plate
3.3.
he
elegance
its
how
learns
dainty
their
grace
shall be
spots
slender
each
thought,
by the inconsequent, but, in the long
strength enhances
citron
him
himself
commended
leaf,corrected
dignity, how
before
confine
not
the
is wedded
to
result.
of orange,
saffron
of the
curve
he
pillars,and
seea
is
Johann
of
one
Froben,
the
sixteenth
born
in
with
in
the
achieved
who
and
the
before
University of
his birth),and
Greek
and
Basel
by
he secured
He
famous
Gutenberg
had
established
by
in his
name
for
earliest
stillbeing carried
on
by
the
which
begun
in
been
transferred
in
year
London,
to
which
Venice.
Aldus
the
on
time
Froben
of
distribution
and
pressmen,
supervision
and
selection
for
"copy," the
into
books
of
the
It is
be
to
and
in
an
was
in the
century
of
work
death
Caxton,
town
in
was
of
the
production
and
Type-setters,
trained, and
called
carrying
nical
tech-
every
for
the
personal
of
inventiveness
the
securing of
preparation of the "copy"
watchfulness
in mind
tor
that
the
unfamiliar
with
for
the
of the
majority
a
the
as
earlier
Swiss
circumstance
type-settingerrors.
rare
text
page
nearly all the
tongue,
of
risk
each
over
face of difficulties of this
present,
the
1492,
the
methods
undertaken,
the
been
1474,
in
was
necessity the responsibilitytor
Latin, which
seriously increased
fifteenth
of
be borne
to
be
to
Europe)
Estiennes.
individual
unremitting
an
surprisingthat
correct
work
in
be established.
book-making
also
came
compositors
very
the
for
collation
printed
were
German
that
is
type.
of
often
and
type-setters,
all
were
business
original Gutenberg
of
for
machinery
the
printing operations
the
work,
still to
were
work
of the
the
or
the
LIpon him
master.
put
the
correctors
detail of
his
famous
more
his
began
books,
his
press-
publisher.
had, in
leading typographer
printing office,and
a
with
Latin,
and
but
The
1470,
began
Badius, the predecessor of the
At
in
closed
Manutius
paris the
In
the
year
equipped,
the following year
years,
of SchofTer.
Burges
in
printer and
with
studied
thus
printing concern
son
and
in
was
the
scholar
a
and
and
twenty
SchofTer
and
He
type-setter
master
a
as
plant (representing the
had
as
as
in 1490,
Erasmus,
founded
been
trained
dead
Fust
had
printer Amerbach,
own
been
of
Franconia.
distinction
was
as
having been
as
confidence
(which
citizenshipin Basel
began business
remembered
villagein
achieved
Hebrew.
the
be
friendshipand
a
reputation
enterprising publishers of the
will
1460, in Hammelburg,
corrector
well-deserved
a
enlightened and
most
century,
honoured
who
It
kind, the books
exceptions,a fairly
text.
Froben's
first
publication
was
Plate
a
36.
Latin
Bible
in
convenient