GOLF DIGEST
SINGAPORE IS
YOUR COMPLETE
GUIDE TO THE
GAME
HOW TO PLAY
WHAT TO PLAY
WHERE TO PLAY
instruction
In each issue:
INSTRUCTION
•Exclusive
The Golf Digest brand is renowned around the
world for being the planet’s No.1 golf publication.
As the Singapore edition, Golf Digest Singapore
continues the tradition of offering top-class
instruction and stories from our U.S. partner, as
well as locally produced editorial that fine-tune’s
our offering for our readership.
EQUIPMENT
Helping our readers play better, and enjoy the
game remains the crux of our efforts. Our select
panel of the world’s best golfers and teachers
- including Tiger Woods, Butch Harmon, Hank
Haney, and many more – appear each month
to help you lower your scores. Golf Digest
Singapore is an invaluable “15th” club in your
bag…and it’s legal.
instruction from
the world’s best
golfers and
teachers
•News and
stories of the
latest golf
equipment and
accessories
equipment
FEATURES
Of course, we cover every other aspect of golf
as well. From previews of the year’s majors,
to unraveling the latest product technology, to
profiles of golf key golf personalities, Golf Digest
Singapore is positioned to be the premier golf
publication in Singapore.
•In-depth,
comprehensive,
insightful stories
from the universe
of golf by the
world’s best golf
writers
red tees
TRAVEL
•Explore the
world’s best
destination
through golf and
travel
travel
More women are taking up the sport and our
editorial line-ups address that. Our Red Tees
section focuses on developing this growing
market with pages on the latest fashion trends,
to specialised instructional spreads and ladies’
equipment.
Through the year, our thematic issues help
us target specific segments of the game. Our
perennially popular Hot List issue gives awards
to the season’s best equipment; the Best
Golf Courses guides showcase top places to
play; and our Junior Golf Special helps to
introduce the game to the next generation.
We understand golfers. We know they want
the best in their games, and in their lives. Our
Lifestyle section at the back just might be
the place you turn to first if you enjoy profiles of
Singapore’s executive elite; luxury cars; food and
wine; personal electronic gadgetry; watches;
and the finer points of keeping fit, healthy and
beautiful.
All the above and much more are packaged each
month into a well-designed, carefully thought-out,
glossy magazine that is not only filled with usable
information, but oozes with quality and prestige.
features
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events & activities
CORPORATE PRO
Partnering with the Asian Tour, this unique
corporate event combines companies with stars
of the Asian Tour in a unique Pro-Am format
tournament. Players not only get a chance to
play with the best in Asia, but also get to mingle
with them in an informal setting to find out what it
takes to be successful on tour.
PARENT CHILD
TOURNAMENT
Golf Digest Singapore
is proud to introduce
a unique tournament
that features parent and
child on the same team.
Two-person teams of
an adult and a child
play in an alternate-shot
format that has proven
to be tremendous fun,
and a great opportunity
for parent and child to
bond. Sponsorship of
this tournament may be
supported by in-book and
online publicity, on-site
product displays as well as
product samplings.
HOT LIST
GOLF CLINIC
This clinic
combines
instruction from
top teachers in
Singapore with
the opportunity
to demo Hot List
award-winning
products from the
world’s best brands
– all in one place.
ratecard 2011
RICKIE
FOWLER
Golf Digest Singapore is a licensed
title from Golf Digest, the No.1 golf
magazine from Conde Nast. The monthly
is published by SPH Magazines and
enjoys the full support of the company’s
expansive resources in production,
circulation, distribution and marketing.
FAST
FIXES
FOR
EVERY
FAULT
>‘MY
MOVE
FOR
POWER’
SHANK>FAT
SLICE >PULL
PUSH >TOP
HOOK & MORE
The Golf Digest reader
Golf Digest Singapore readers love
their golf and want to know about their
favourite game.
GUIDE TO
SINGAPORE
INDOOR GOLF
CENTRES
OBSOLETE
EQUIPMENT
AUSTRALIA’S
WE TELL
YOU WHAT
TO TRASH
TOP 100
COURSES
SPH MAGAZINES PTE LTD
They are aged 25 and above, and cannot
get enough of how to play, what to play
and where to play. Our readers are on
top of their careers – or on the fast track
there – and enjoy the finer things in life.
Educated, discerning, and sensible at the
same time, they have spending power
and make key decisions wisely.
MAY// 2010 S$6.50
THE MOST WIDELY READ GOLF
PUBLICATION IN THE WORLD
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FAST FACTS
Circulation
20,000
Readership
60,000
Frequency
Monthly
(Source: Nielsen Media Index 2008)
READERSHIP PROFILE
(%)
Sex:
Male
Female
72
28
Age:
Under 20
1-29
1-39
1-49
50 and above
3
23
42
24
8
Education:
GCE ‘A’ Level and below
Polytechnic
University
Post Graduate
19
21
44
16
Monthly Personal Income:
$4,000 and below
$4,001 – $6,000
$6,001 – $10,000
$10,001 – $15,000
$15,001 and above
Did not declare income
11
26
15
8
9
31
Monthly Household Income:
$4,000 and below
$4,001 – $6,000
$6,001 – $10,000
$10,001 – $15,000
$15,001 and above
19
11
32
18
18
Occupation:
Businessman/Partners
CEO, CFO, COO, MD and GM
Professionals (Doctors, Lawyers Accountants)
Managers, Executives
Students, Housewives, Retirees
Others
Marital Status:
Married
Single
Divorced/Separated
4
10
13
53
13
7
76
21
3
Source: Readership Survey 2009
National Median Personal Monthly Income: $2,274
National Median Household Monthly Income: $4,315
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THE WORLD’S
NO.1 GOLF
PUBLICATION IS
IN SINGAPORE
Golf Digest Singapore is a
premier golf publication that
provides the best in golf
and much more. Each issue
contains content from the
U.S. Golf Digest as well as
locally produced editorial with
the discerning Singaporean
golfer in mind.
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GOLF DIGEST SINGAPORE // MAY 2010 // VOL. 3, NO. 7 // RICKIE FOWLER // FAST FAULT FIXES // INDOOR GOLF // AUSTRALIA’S TOP 100
Golf Digest Singapore
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