Understanding China and how to do business in China in the 21st century (A new modular 6-week China elective adaptable in duration, timing, and topical content to suit different curriculum requirements) Module Overview China is already the world’s 2nd largest economy, expected to become the world’s largest by 2027 or thereabouts. As China’s footprints are now global, perhaps nothing is more important in the transformed world of the 21st century than gaining a strategic understanding of a Rising China and developing the key skill-sets in taking on the many challenges and opportunities. Drawing on years of experience in engaging with Mainland China on a broad front as well as the latest research and case studies, this Summer School elective is designed to provide students from different backgrounds with an in-depth and up-to-date knowledge of a rapidly changing China, including a working knowledge of how to do business in China and a critical insight of China’s latest macroeconomics and international relations. Specifically, this six-week elective examines in-depth China’s culture and tradition, the dynamics of the Chinese state, market reforms, trade and investment, finance, consumer market, business strategies, the Art of War, the China dimension of the global financial crisis, China’s Green Revolution and the sustainability of a Rising China. On a broader front, the elective also delves into the geopolitics and geo-economics of energy security and Climate Change, and how science and technology could help China to achieve a low-carbon future. It examines China’s three MegaTrends – Massive Urbanization, Rapid Mobility, and her Rising Middle-Class. It looks into the so-called currency war with the RMB and debates China’s involving position in a multi-polar world. It outlines China’s changing bilateral relations including countries in Africa and highlights how China is being perceived across the world as well as how such perceptions may be improved. The elective is enriched by a combination of lectures, class seminars with student presentations and critique, and field visits to experience Chinese art, culture, people and businesses. The elective should be attractive to executives, students and academics from diverse backgrounds wishing to develop a sharper business and macroeconomic insight into China in the 21st century. Aims To equip participants with a deep and critical insight into a fast-changing China in the 21st century in the context of social, economic, political, cultural, technological, environmental and geopolitical dimensions, including China’s Rise in international relations. To develop participants’ in-depth knowledge and critical ability to understand events and developments related to China and to form their own independent judgements To develop a deeper understanding of Chinese culture, business strategies, and how to do business with and inside China To develop awareness of and familiarity with the variety of aspects and dimensions of issues and business opportunities related to China and the ability to do independent research thereof. To develop presentational skills on China related issues and businesses Learning Outcomes On completion of the module, the students will be able to demonstrate intellectual, transferable and practicable skills in understanding China and doing business in China in the 21st century, including the following: The ability to appreciate and form independent judgements on China’s changing social, economic, political, cultural, technological, business, environmental and geopolitical dimensions, including China’s Rise in international relations. The ability to critically analyse multi-dimensional issues and business prospects relating to China The ability to undertake independent research into critical issues relating to China A greater confidence in analysing, presenting, arguing and evaluating business ideas and opportunities relating to China A greater confidence in interacting with China and the Chinese people Methodology The Module is designed to provide up to 22 lectures of 1 ½ hours each (totalling 33 hours) plus 20 class seminars of another 1 ½ each (totalling 30 hours) but can be modified in duration and scope by selecting any components or topics to suit different requirements. The Module may be used in parallel or in combination with the whole or part of the other Elective ’Global Strategic Management and Cross Culture Management’ The learning process is designed to stimulate proactive participation by students. The class will be pre-divided into small teams of two or more students each. After a lecture and a short break, the time is allotted for separate student power-point presentations on pre-allotted topics and to respond to questions, comments and critiques by their peers in the class, subject to the guidance of the professor. Usually, there will be two class presentations, each followed by Q & A, taking up another 1 ½ hours in total. Subject to curriculum requirements, each team may also be required to work up a Written Analysis project on a selected topic Normally there will be a written essay-style Final Examination to consolidate and test the knowledge and understanding gained by students. Each student is assessed according to his/her (a) class performance (b) Final Examination and where appropriate, (c) Written Analysis Project On satisfactory completion of the full Module including the written examination, and Written Analysis Project where applicable, the University may award a Certificate to a participant passing the required overall standard. Teaching Plan and Syllabus WEEK 1 Understanding China’s Macroeconomics and International Relations in the 21st Century (1) Energy Security and Countering Climate Change Energy and resource security in the context of China’s development needs; supply and transportation security; world competition and geopolitics; China’s global energy network and rationale; environmental challenges and Climate Change; China’s strategy and actions; game-changing ‘Green Swans’ ahead Reference/Reading: Watts, Jonathan, When a Billion Chinese Jump, Faber and Faber, April, 2011 Energy Security and Countering Climate Chao, A short note written for the Asymmetric Threats Contingency Alliance (ATCA) dated 8 August, 2006, at http://andrewleung.typepad.com/publications/files/energy_security_and_countering_clima te_chaos.pdf The Green Swans of Climate Change, a specially commissioned article for the Ethos Magazine, London, Winter 2009/10 Issue at http://www.andrewleunginternationalconsultants.com/files/the-green-swans-of-climatechange---china-ethos.pdf How Green Geopolitics And Geo-Economics Will Change China And The World, article in A Changing China, Trombly International, MA USA, 2009 at http://www.andrewleunginternationalconsultants.com/files/a-changing-china---book-bychina-speakers-bureau.pdf An Eastern Alchemy for Global Harmony? - article re-published in the BN (Business Network) Magazine, London in August 2010 at http://www.andrewleunginternationalconsultants.com/files/bn---an-eastern-alchemy-forglobal-harmony.pdf (2) How Science, Technology and Globalization will transform China in the 21st Century: China's Sustainable Industrial Development How Flat is the World; China at heart of Globalization; China’s scientific and technological advances and limitations; China’s industrial development constraints; China going Green; new green technological frontiers; a sustainable industrial blueprint. Reference/Reading: Friedman, Thomas, Hot, Flat, and Crowded, Penguin Books, 2009 Krupp, Fred and Horn, Mariam, Earth: The Sequel, W. W. Norton & Company, 2008 China’s Sustainable Industrial Development: Paradigm shifts in response to Global Climate, Energy and Food Security, a peer-reviewed Paper presented at an international conference at Fudan University in Shanghai, China on 16 April 2009 at http://www.andrewleunginternationalconsultants.com/files/chinas-sustainable-industrialdevelopment-_revised-2_.pdf How Technology and Globalization will drive China in the 21st Century, a Keynote Speech at the AGM of the China-Britain Technology and Trade Association on 11 June, 2006 at http://andrewleung.typepad.com/publications/files/how_technology_and_globalisation_ar e_driving_china_in_the_21st_century.pdf (3) A Sustainable China in a Turbulent World: Survival, Adaptation and Transformation – The Next Five Years (2011-15) Swing of the global pendulum; some new Power Brokers; East Asian dynamics re-defined; Africa becoming more China-centric; Threshold of China’s Renaissance; Grand Design or Binding Time; China’s Ten Mega-Trends; China’s Green opportunities; 12th Five Year Plan (2011 -15) Reference/Reading: Diamond, Jared, Collapse, Penguin Books, 2005 A Sustainable China in a Turbulent World: Survival, Adaptation and Transformation, a presentation to the China Development Society at the London School of Economics on 3 February 2010 at http://www.andrewleunginternationalconsultants.com/files/asustainable-china-in-a-turbulent-world---survival-adaptation-and-transformation.pptlse.pdf Paradox of a Rising China in transition, a panel presentation at the University of Chicago Booth School of Business London Campus on 9 March 2010 at http://www.andrewleunginternationalconsultants.com/files/paradox-of-a-rising-china-intransition.pdf Is China Overheating, my article at http://www.andrewleunginternationalconsultants.com/chinawatch/2011/02/is-chinaoverheating.html (4) China’s Mega-Trends: (1) Massive Urbanization – A Billion Urbanites by 2030 Shenzhen-Hong Kong Metropolis; Pearl River Delta: Nine Cities Nexus; Yangtze River Delta - Shanghai Ning-Hu-Hang Region; Bohai Rim - Beijing-Tianjing-Heibei (Jing-Jin-Ji) Nexus; The Central China Region; The Northeast Region; The Southwest Region; The Northwest Region; Second-tier Regional Cities; China’s Urban Billion; Eco-response to ecological pressures; The economics of integrated urban clusters; The Problem of Rural Migrants; Urban architecture and heritage; Urban Neighbourhood Residents’ Committees. Reference/Reading: Campanella, Thomas J, The Concrete Dragon: China’s Urban Revolution and What it Means for the World, Princeton Architectural Press, New York, 2008 China's MegaTrends (1) Massive Urbanization, my research note at http://www.andrewleunginternationalconsultants.com/new/2009/12/chinas-megatrends-1massive-urbanization-1.html Preparing for China’s Urban Billion, McKinsey Global Institute, March 2008 at http://www.mckinsey.com/mgi/reports/pdfs/China_Urban_Billion/China_urban_billion_f ull_report.pdf WEEK 2 (5) China’s MegaTrends: (2) Rapid Mobility - A Nation on the Move Railways; Expressways; Private cars; Air travel; Mobile communications; Internet; People mobility; Social mobility; Market and business mobility. Reference/Reading: Miller, Federick P, et al, (Editors), Transportation in the People's Republic of China, , Alphascript Publishing , 2010 China’s MegaTrends: (2) Rapid Mobility – A Nation on the Move, my research note at http://www.andrewleunginternationalconsultants.com/files/chinas-megatrends-2-rapidmobility-2.pdf (6) China’s MegaTrends: (3) Rise of the middle-class – the birth of a consumer society The Great Spenders; Changing consumer patterns; The rising consumption class; Consumption trends; Unique Chinese consumer behavior; Coming inflexion points; Why more spending amongst Savers?; Consumer behavior by sectors; The Chinese Wealthy; Reality check; Imperatives of a consumer economy; structural barriers. Reference/Reading: Garner, Jonathan, The Rise of the Chinese Consumer – Theory and Evidence, John Wiley and Sons, 2005 Farrell, Dianna, Gersch, Ulrich A. and Stephenson, Elizabeth, The Value of China’s Emerging Middle Class, McKinsey Quarterly 2006, Special Edition, pages 60 – 69. China’s MegaTrends: (3) Rise of the middle-class – the birth of a consumer society, my research note at http://www.andrewleunginternationalconsultants.com/files/chinasmegatrends-3-rise-of-the-middle-class-3.pdf (7) Currency ‘Wars’ – the Future of the RMB It’s jobs, stupid!; The Rhetoric and the Reality; The post-crisis myth of Quantitative Easing; The Triffin Dilemma; Global imbalance underneath the carpet; National Intelligence Council Project 2025; the RMB and Reserve Currencies Reference/Reading: Cooley, John K, Currency Wars: How Forged Money Is the New Weapon of Mass Destruction, Skyhorse Publishong, 2008 Currency War and the RMB: Monetary Policy, Imbalances, and the Global Reserve Currency System, a research note at http://www.andrewleunginternationalconsultants.com/chinawatch/2011/03/currency-warand-the-future-of-the-rmb.html Currency War and the RMB: Monetary Policy, Imbalances, and the Global Reserve Currency System, a power-point presentation at the Forum Istanbul, Turkey, April, 2011 at http://www.andrewleunginternationalconsultants.com/files/forum-istanbul-2011--currency-war-and-the-future-of-the-rmb.pdf Currency Wars - A threat to global recovery?, my article published in The ANALYST, official journal of The Institute of Chartered Financial Analysts of India (ICFAI) University Press, November 2010 at http://www.andrewleunginternationalconsultants.com/files/icfai---currency-wars---athreat-to-global-recovery.pdf China’s Liquidity Management: A juggling and balancing act, my research note at http://www.andrewleunginternationalconsultants.com/files/chinas- liquidity- managementpdf.pdf Will any 'regional' currency substitute the USD as a reserve currency?, my commentary on 20 December 2010 on the McKinsey Quarterly Executive Panel, an online platform, at http://www.andrewleunginternationalconsultants.com/publications/2010/12/will-anyregional-currency-substitute-the-usd-as-a-reserve-currency.html (8) Global Paradigm Shifts and Game Change with a Rising China in a Multi-polar World Beyond the Black Swans; The Tide is Turning; Era of Transnational High Speed Rail; Epoch of Cross-border Mega Urban Regions; Middle Class rising across the Globe; Growing Power of Mega Capital; How permanent is the USD Trap; Dynamics of energy and food security; a New China in Africa; The World Going Green; Silk Road Renaissance; Reference/Reading: Rachman,, Gideon, Zero-Sum World , Atlantic Books, 2010 Jacques, Martin, When China Rules the World: The Rise of the Middle Kingdom and the End of the Western World, Allen Lane, 2009 Global Paradigm Shifts and Game Change with a Rising China, my presentation at the Forum Istanbul 2010 at http://www.andrewleunginternationalconsultants.com/files/forumistanbul-2010---globalparadigm-shifts-and-game-change-with-arising-china-1.pdf Global Trends 2025: A Transformed World, National Intelligence Council, November 2008 at http://www.dni.gov/nic/PDF_2025/2025_Global_Trends_Final_Report.pdf National Intelligence Council’s 2025 Project: how the US should understand and engage China in navigating the uncharted waters, my commentary at http://www.andrewleunginternationalconsultants.com/chinawatch/2008/12/nationalintelligence-councils-2025-project-how-the-usshould-understand-and-engage-china-innavigat.html WEEK 3 (9) China’s bilateral relations The Big Picture; Core National Interests; World Order; China’s Rise; Security Dilemma; Geopolitical rivalry; Energy and resource security; Territorial integrity; Military hegemony; Soft Power and Asymmetric Power; Comprehensive Power; Regional Balance; Territorial Claims; Developmental convergence and divergence; Culture and Value Systems; Globalization and Its Disconnects; Global Issues; US, Russia, EU; Japan; India; ASEAN; Asia-Pacific; Central Asia; Middle East; Latin America; Africa. Reference/Reading: Kaplan, Robert, Monsoon – The Indian Ocean and the Future of American Power, Randon House, New York, 2010 Ross, Robert S and Zhu Feng, China’s Ascent: Power, Security, and the Future of International Politics, Cornell University Press, 2008 Bergsten, C Fred et al, China: The Balance Sheet, Public Affairs, New York, 2006 (10) A New China-Africa Financial, Investment & Business Partnership: Lessons for the international aid, investment and trade architecture Sorry tale of Western Aid; China’s African trade flows; Nature and Scope of China’s financial engagements in Africa; China’s infrastructural investments in Africa; How accountable are China’s financial disbursements?; How sustainable are the Chinese loans?;Traditional objectives of China’s African strategy – What does China want?; China’s African Special Economic Zones; Forum on China- Africa Cooperation; The Equator Principle of Sustainable Development; China’s investments in African agriculture; Growth of Chinese migration and small and medium enterprises in Africa; Labour relations; Human Rights; Impact on Governance and Democracy; Money beyond Aid; China’s African Balance Sheet and the role of Civil Society; Policy Recommendations. Reference/Reading: Moyo, Dambisa, Dead Aid, Allen Lane, Penguin Books, 2009 Brautigam, Deborah , The Dragon’s Gift, The Real Story of China in Africa, New York: Oxford University Press, 2009 A New China-Africa Financial, Investment & Business Partnership: Lessons for the international aid, investment and trade architecture, a Paper presented at the International Conference 'China and the World: Crisis Adjustment and Global Prosperity' at the School of Economics, Beijing University on 17 September, 2010 at http://www.andrewleunginternationalconsultants.com/files/paper-ona-new-china-africafinancial-investment-business-partnership-4.pdf Understanding China Businesses in the 21st Century (1) Cultural Origins & Business Traditions Confucian Philosophy, Culture Defined, Social Structure, Enculturation, Acculturation, Causes of Change, Reaction to Other Cultures, Confucianism and Cultural Legacy, Daoism, Legalism, Buddism and Socialism, Confucian ‘Gentleman’, 4 Levels of Rulers, wu wei, Leadership, Golden Mean, Chinese Values, Hierarchy, Sustainability of Commerce and Rule through the Dynasties, Modern Amalgam, Substance and Function, Traditional Concepts, Early Bankers and Family Businesses, Chinese Diaspora, Family Values, 5 Confucian Relationships, guanxi, Profit and Non-Profit Priorities, Traditional Beliefs, Intuition, Consensus, Officialdom and State Influence, guo qing, Globalization and Westernization, SOEs, Systems and Procedures, Chinese Multinationals Textbook: Zhou Linong, China Business- Environment, Momentum, Strategies, Prospect, Prentice Hall, Prentice Hall, Pearson Education south Asia Pte Ltd, 2006 (Chapters 1 -2 ) Reference/Reading: Vanhonacker, Wilfried R, China Casebook, McGraw Hill, 2004 (2) The Dynamics of the State Opportunities and Risks, Economic and Social Efficiency, Demographics, Political Stability, Civil Society, Legal, Social, Cultural, Technological, and Environmental Aspects, Common (Generic), Industry and Company-specific rules and regulations, National Structure and Machinery of Government, Planned Economy before Open Door Policy, China Now, Economic Indicators and 11th Five-Year Plan, State Owned Enterprises, Major Roles and Problems, SOE Reforms since 1986, Metamorphosis of Collective Enterprises and TVEs, Private Enterprises, Individual Entrepreneurs, Family Businesses and Shareholding Companies, Relation between Central and Local Governments, The Mountain is High, Governance and Corruption, Bureaucracy, Professionalization, Meritocracy and Leadership succession, Harmonious Society and Scientific Development Textbook: Zhou Linong, China Business- Environment, Momentum, Strategies, Prospect, Prentice Hall, Prentice Hall, Pearson Education south Asia Pte Ltd, 2006 (Chapters 3, 5, 10 ) Reference/Reading: Kuhn, Robert Lawrence, How China’s Leaders Think, John Wiley & Sons (Asia) Pte Ltd, 2010 WEEK 4 (3) From Market Reform to the 21st Century Feeling the Stones, Rural Reform, Industrial and Urban Reform, Decentralization, Collectives, Private Enterprises, 1979 to the 15th Party Congress, Breakthroughs, Land Use Rights, FDI, Prices, Southern Tour, Grab the Big, Release the Small, WTO, Rule By Law, Streamlining Government, Media and Public Opinion, Inflation Battles 1980s and 1992-7, Asian Financial Crisis, Deflation and 2004 Overheating, Regional Differences and Disparities, Debate over Tilted Reforms, East, NE, Central and West, PRD, YRD, Business Environment in the Western Region, Macro-Regional Models, Mega Economic Circles, Bohai Region, Pan PRD + 2, Container Port Network, Sea-Land Integrated Logistics, New Silk Road, Growth of Transitional Economy to 2020, A Country of Paradox, The Blind Man and the Elephant, Poverty Reduction, Inequalities, Labour Movement, Social Challenges, Aging Profile, Internal and External Dynamics and Challenges, Major Trends, China in the 21st century, China Joins the Capitalist Club, 10 Mega-Trends of China in the coming decades Textbook: Zhou Linong, China Business- Environment, Momentum, Strategies, Prospect, Prentice Hall, Prentice Hall, Pearson Education south Asia Pte Ltd, 2006 (Chapters 4, 6, 8, 20 ) Reference/Reading: Tse, Edward, The China Strategy, Harnessing the Power of the World’s Fastest-Growing Economy, Basic Books, New York, 2010 (4) Foreign Trade & Foreign Direct Investment Historic growth of foreign trade, International Circulation on a Grand Scale, WTO, Foreign Exchange Control and the RMB, Convertibility under Current Account, Build-up of Foreign Currency Reserve, US Treasuries, Low Interest Rates, Global Credit Crunch, Types of International Trade, Main Trading Partner Countries, Custom and Taxes, SEZs, Open Cities and Municipalities, Export Processing Zones, Bonded Areas, Quotas, Licences and Permits, FX Controls, State Monopolies, Export Credits, Export Rebates, Tariffs, Custom Clearance, Transfer Pricing, FDI Categories, Trends and Evaluation, Preferential Treatment, JVs, Pros and Cons, EJVs and WFOEs, JV Procedures, Letter of Intent, Feasibility, Contract, JV Critical Factors, Technical, Financial, Policy, Key Success Factors, Potential Pitfalls, Adaptation and Evolution, Performance of MNCs in China, FDI Market Penetration by Sectors, Competition, Branding, Product Cycles, Distribution Channels, Foreign Rivals, Kodak v Fuji Textbook: Zhou Linong,, China Business- Environment, Momentum, Strategies, Prospect, Prentice Hall, Prentice Hall, Pearson Education south Asia Pte Ltd, 2006 (Chapters 9, 12, 13, 14) (5) Financial systems, Consumer market & Business Strategies RMB Long march to Convertibility, PBOC, the Big Four, Non-State Commercial Banks, City Commercial Banks, Foreign Banks, State Dominance in Borrowing, Cleaning Up NonPerforming Loans, Consumer Lending, Foreign Banks, Bubbles, Stock Market, Types of Shares, Listing, De-listing, QFII, QDII, Policy Market, Financial Reform, China Joining the Capitalist Club, Consumer Market, Urbanization, Retail Sales, Social Groupings, Rise of the Chinese Consumers, Consumption Patterns, Major Trends, Consumer Goods Ownership data, Latest Consumer Trends, Advertising, Market Research, Retail and Wholesale, Management Consulting, Market Entry Strategies, Hewitt Packard, Haier, Hainan Airline, Electrolux Textbook: Zhou Linong,, China Business- Environment, Momentum, Strategies, Prospect, Prentice Hall, Prentice Hall, Pearson Education south Asia Pte Ltd, 2006 (Chapters 7, 11, 17) Reference/Reading: Roll, Martin, Asian Brand Strategy, Palgrave Macmillan, 2006 Sull, Donald N, Made in China, What Western Managers Can Learn from Trail-brazing Chinese Entrepreneurs, Harvard Business School Press, 2005 Doctoroff, Tom, Billions – Selling to the New Chinese Consumer, Palgrave Macmillan, 2005 (6) Understanding how to do business in China Confucius Relationships, Hierarchy of Closeness, Culture, guanxi and Personal Rapport, Sincerity, Trust, Holistic View in Negotiations and Contract Fulfilment, Respect for Authority, Age & Face, Harmony and the Golden Mean, Still Water, Tall Trees, Holy Dragon and Smart Rabbits, The Art of Opposites, Body Language and Context, The Art of Negotiation, Ownership, Family Business, Hybrid Ownership and Hidden Stakeholders. From JV to WFOE, Local Knowledge, guanxi and Supply Chains, National Champions, Dragons and Little Dragons, IPR, Quick Profits Textbook: Zhou Linong,, China Business- Environment, Momentum, Strategies, Prospect, Prentice Hall, Prentice Hall, Pearson Education south Asia Pte Ltd, 2006 (Chapter 15) Reference/Reading: Fernandaez, Juan Antonio & Liu, Shengjun, China CEO – A Case Guide for Business Leaders in China, John Wiley and Sons (Asia) Pte Ltd, 2007 WEEK 5 (7)Applying Sun Tzu, The Art of War – An Introduction Analysis 計篇 Spirit, Time, Place, Command, Logistics. Victory is to know your opponent as much as you should know yourself. McDonald’s, Toyota, Mengnui Waging War 作戰篇 Victory demands speedy conclusion and appropriating the opponent’s resources in-situ Northern Rock, Warren Buffet, Danone v Wahaha Planning an Offensive 謀攻篇 To win without battles. The Weakest Link AFGA ,M & As Positioning 形篇 First ensure that you cannot be defeated, that the odds for victory are on your side and don’t wage any war whose victory is not within your grasp. Lenovo 联想 – how to build a global brand Momentum 勢篇 Concentrate on your opponent’s weakest point, capture a momentum favorable to yourself but disadvantageous to your opponent. Selfringes, Jimmy Oliver, Bill Zanker with Donald Trump Inducing Weaknesses and Strengths 虛實篇 Seize the initiative to induce the opponent into circumstances of relative weakness. Aim to dictate the opponent’s move. The essence of victory is like water flowing through obstacles in a terrain. Nanjing Automobile’s purchase of MG Rover , Global Financial and Economic Crisis Armed Conflict 軍爭篇 A circuitous route can sometimes be more effective. Take advantage of the ebb and flow of fighting spirits.Harvey Nichols, Kikkoman Adaptability 九變篇 Don’t follow the book all the time. There are passages it’s best not to cross, enemies it’s best not to attack, cities it’s best not to take, areas where it’s best not to compete, and orders it’s best not to obey. Do not hope that your enemy will not attack, but create circumstances where your enemy will become unable to attack. Betty’s Café Tea Rooms in Yorkshire v Patisserie Valerie On the March 行軍篇 Avoid a swampy or treacherous terrain. See through the opponent. Read between the lines. Danone & Wahaha Terrain 地形篇 The outcome of war is determined by mastery of the terrain and comparative interplay of strengths and weaknesses. CocaCola and PepsiCola Nine Areas of Battle Psychology 九地篇 To overcome a superior force, attack its most unprepared and its most critical. In extremis, burning the boat stiffens the morale. Colonel Sanders KFC, Walt Disney Attacking with Fire 火攻篇 Choosing the right timing is essential for a fair wind. Nothing is more dangerous than capturing a city without being able to hold on to the gain. Hostile Take-overs Espionage 用間篇 Mastery of critical information and intelligence is crucial. Commercial espionage, IPR v Innovation Reference/Reading: Kaufman, Stephen E, Sun Tzu, The Art of War, the definitive interpretation, Tuttle Publishing, 1996 Krause, Donald G, The Art of War for Executives, The Berkley Publishing Group, 1995 Gagliardi, Gary, Sun Tzu’s The Art of War plus The Art of Starting a Business, Clearbridge Publishing, 1999 Michaelson, Gerald A & Steven W, Sun Tzu Strategies for Selling, McGraw-Hill, 2004 Goldenberg, David I ,The Art of War 3: Cannons of Commerce, 1st Books Library, 2002 Wing, R. L., The Art of Strategy – A New Translation, Broadway Books,2000 (8) Global Financial and Economic Crisis: Responses, Risks and Opportunities A thorough understanding of the causes, impact, consequences of and China’s responses to the global financial and economic crisis as well as the resulting business risks and opportunities Reference/Reading: Rajan, Raghuram G, Fault Lines, How Hidden Fractures Still Threaten the World Economy, Princeton University Press, 2010 Krugman, Paul, The Return of Depression Economics and the Crisis of 2008, Allen Lane, December 2008 Financial World, Grumpy Old Bankers: Wisdom from Crises Past, Centre for the Study of Financial Innovation (CSFI), March 2009 China and the Global Financial and Economic Crisis: Risks, Responses and Opportunities – a powerpoint presentation at an Open Forum of the Sun Yat-sen University Business School, China on 22 May, 2009 at http://www.andrewleunginternationalconsultants.com/chinawatch/2009/05/china-and-theglobal-financial-and-ecoomiccrisis-risks-responses-and-opportunities.html The China Dimension of the Global Credit Crunch – a peer-reviewed Paper presented at an international conference at Fudan University in April, 2009 at http://www.andrewleunginternationalconsultants.com/publications/2009/03/the-chinadimension-of-the- global-creditcrunch.html (9) China’s quiet Green Revolution and economic and industrial sustainability Reference/Reading: CHINA HUMAN DEVELOPMENT REPORT 2009/10, April, 2010 - commissioned by UNDP China and coordinated by Renmin University of China at http://www.andrewleunginternationalconsultants.com/files/renmin-university-undp--china---towards-a-low-carbon-economy-2009-10.pdf Age of Scarcity – China at the Doorstep to a Low-Carbon Future, a research note at http://www.andrewleunginternationalconsultants.com/files/age-of-scarcity---china-at-thedoorstep-to-survival-in-a-low-carbon-future-2.pdf China’s Sustainable Industrial Development, Fudan University Conference, April 2009 (Paper and power-point presentation) at http://www.andrewleunginternationalconsultants.com/publications China’s Green Revolution, a power-point presentation at Windsor Castle, United Kingdom, March 2009 at http://www.andrewleunginternationalconsultants.com/publications/2009/03/chinas-greenrevolution.html (10) China’s Renaissance in the 21st century Understanding the Mega-trends transforming China and the world in the coming decades Reference/Reading: Magnus, George, Uprising – Will Emerging Markets Shape or Shake the World Economy? , John Wiley and Sons Ltd, 2011 A Changing China Beyond the Global Financial and Economic Crisis – a presentation at the Istanbul Forum, Turkey, May 2009 at http://www.andrewleunginternationalconsultants.com/chinawatch/ Eisenman, Joshua, et al., China and the Developing World: Beijing’s Strategy for the 21st Century, M.E. Sharpe, 2007 WEEK 6 Special Presentation: How China is Perceived by the World and How such Perceptions may be Improved - a presentation on Western Representation of China at the International Communication Association Conference 2011 in Boston, Massachusetts on 27 May, 2011 http://www.andrewleunginternationalconsultants.com/files/boston-ica-conference---westernrepresentation-of-china.pdf Reference/Reading : Assmann, H.D., Chan, Th.M.H, & Filseck, K Moser v, (eds.), Perceptions and Images of China, Nomos, 2008 Special presentation: Age of Scarcity – China at the Doorstep to a Low-Carbon Future, A Keynote Speech to be given at the Low-Carbon Earth Summit in Dalian, China in October 2011 Visiting Professor 客座教授 Andrew K.P.Leung, SBS, FRSA 梁建邦 香港银紫荆勋衔, 英国皇家人文工商学院荣授院士 International and Independent China Specialist 国际中国顾问 Email: [email protected] Positions Chairman and CEO, Andrew Leung International Consultants Limited (Founded in London) Gerson Lehrman Group (Global Experts) Council Member International Expert, Reuters Insight Community of Experts, Thompson Reuters Brain Trust Member, The Evian Group (global think-tank), Lausanne, Switzerland China Futures Fellow, Berkshire Publishing Group, Massachusettes, USA Distinguished Contributor, Asymmetric Threats Contingency Alliance (ATCA) (global thinktank) Elected Member, Royal Society for Asian Affairs Senior Consultant, MEC International Global Commercial Agent, Changsha City, China Visiting Professor, London Metropolitan University Business School Visiting Professor, Sun Yat-sen University Business School, China (2005-10) (The following until 19 May 2010, on permanent relocation back to Hong Kong) Founding Chairman, China Group, Institute of Directors City Branch, London, UK Vice Chairman, 48 Group Club, UK China Group Leader, Elected Fellow on Executive Committee of Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA), London Region Governing Council Member, King’s College London, UK Advisory Board Member, China Policy Institute, Nottingham University, UK Included in UK's Who's Who since 2002 Awarded the Silver Bauhinia Star (SBS) in the July 2005 Hong Kong Honours List 梁建邦国际顾问公司主席 (伦敦创立现时香港注册) 格尔森雷曼集团全球专家理事会成员 汤姆森路透集团投资咨询机构国际专家团专家 瑞士洛桑环球智库 Evian Group 智嚢团成员 美国麻省宝库山出版集团特邀中国未来学专家 环球智库ATCA特邀成员 英国皇家亚洲学会当选会员 中东国际顾问公司 (MEC) 高级顾问 中国长沙市商务局全球商务代埋 英国伦敦城市大学商学院客座教授 中国中山大学商学院客座教授 (2005-10) (下列直到 2010年5月19日永久搬迁回香港) 英国董事商会伦敦金融城分会中国组创组主席 英国48家集团会副主席 英国皇家人文工商学院伦敦区中国组召集人 英国伦敦英皇大学董事 英国诺丁咸大学中国政策研究中心董事 2002开始获纳入英国全国 Who’s Who 名人录 2005年获香港特别行政区政府荣授银紫荆勋衔 Andrew is a prominent international China specialist with 40 years of experience in many senior government positions in Hong Kong, including commerce, industry, banking, finance and overseas diplomatic representation. He oversaw the migration and transformation of Hong Kong's industries into the Pearl River Delta, now the Factory of the World. During a mid-career sabbatical, Andrew helped set up Standard Chartered Asia Ltd, the bank's first merchant banking subsidiary in Hong Kong. He was twice sponsored by the U.S. Government for month-long visits across the US, including a month-long visit in 1990 to brief Chairmen and CEOs of Fortune 50 multinationals on China beyond Tiananmen Square. In London, he was invited to brief the Duke of York and a former Lord Mayor of London prior to their respective maiden official visits to China. Andrew's last position was Hong Kong’s chief official representative for the United Kingdom and 14 EU and non-EU countries, including Russia, Switzerland and Norway. He is now Chairman of Andrew Leung International Consultants Limited, which was first established and based in London. Since Andrew's permanent relocation back to Hong Kong on 19 May 2010, the company has now been re-incorporated in Hong Kong Andrew has spoken on numerous business and international forums on China and has provided high-level China briefings to many companies, corporations and government authorities. These include Baring Asset Management; Cazenove; F & C; Merrill Lynch; Royal Bank of Scotland; HSBC;The Economist; Chatham House; the Institute of Economic Affairs; the Royal United Services Institute for Defence and Security Studies (RUSI);The Evian Group, Switzerland; the Royal Society for Asian Affairs; the Commonwealth Business Council; Wilton Park; Asia House; the Chairman's Club; the D-Group; the East Asia Institute, Peterhouse College, Cambridge University; the Asian Studies Centre, St Anthony's College, Oxford University; Oxford Analytica; London School of Economics; the School of Oriental and African Studies; Warwick University; Reading University; Lancaster University; University College Dublin; Open University; McCombs School of Business, University of Texas at Austin; the China Economic Association (Europe) and Fudan University, China. Andrew is a regular Sponsored Speaker at many international conferences across the world including an Economist China Conference at the German Foreign Affairs Institute in Berlin, the World Money Show and the World Hi-Tech Forum in London, the East West Institute in Brussels, the Forum Istanbul, Turkey, the Aljazeera Forum in Doha, Qatar, and an African Banking and Financial Institutions Seminar in Accra, Ghana. Andrew appears regularly on live TV interviews on China with 'BBC (including BBC World, Newsnight, BBC New York and an appearance at Breakfast With Frost), CNBC Europe, Bloomberg, Sky, CNN, NBC, Aljazeera (English Channel), PressTV, Russia Today (RT), and Times of India (TV). His speaking profile can be found on CNBC (Executive Vision) at http://www.cnbc.com/id/39747269, City Speakers International at http://www.cityspeakersinternational.co.uk/speakers/speaker_andrew_leung.php and China Speakers Bureau at http://www.china-speakers-bureau.com/profiles/1405379.html Many of Andrew's internationally published articles, commentaries, presentations, and interviews can be accessed on his website www.andrewleunginternationalconsultants.com Andrew provided advisory consultancy to McCreight and Company Inc, USA, a leading international corporate strategy implementation firm, on Lenovo’s cultural integration with IBM. He was Editor-at-large for MEC International for a substantial international consultancy on China's energies, including geopolitical, economic, security, financial and climate change implications. He made a presentation on this at a Windsor Energy Group international conference at St George's House, Windsor Castle, to an audience of leading energy experts including senior corporate executives, academics, and the Executive Director of the International Energy Agency. Andrew is a a Gerson Lehrman Group (global experts) Council Member and is a registered Reuters Insight expert with Thomas Reuters for services worldwide. Andrew is elected as a Member of the Royal Society for Asian Affairs. He is on the Brain Trust of The Evian Group, a think-tank founded at the IMD, Lausanne, Switzerland. He has been appoined as a BAO China Futures Fellow (one of the firsts) by the Berkshire Publishing Group, Massachusettes, USA. He is also a Distinguished Contributor on China with the Asymmetric Threats Contingency Alliance (ATCA), an influential global think-tank. Until his permanent relocation back to Hong Kong on 19 May, 2010, Andrew was a Vice Chairman of the China-influential 48 Group Club of the United Kingdom with historical links with the Chinese leadership. He was the Founding Chairman of the China Interest Group of the UK’s Institute of Directors City Branch. He led a China Group of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) London Region, as a Fellow elected to its Executive Committee. He sat on the Governing Council of King's College London and on the Advisory Board of the China Policy Institute at Nottingham University. Andrew was a Visiting Professor with the Sun Yat-sen University Business School in China (2005-10) and remains a Visiting Professor with the London Metropolitan University Business School. He is also an officially appointed Global Commercial Agent for Changsha City, China. Andrew has graduate qualifications from the University of London, postgraduate qualifications from Cambridge University, PMD from the Harvard Business School, and Solicitors’ qualifying examination certificate from the Law Society, London. Andrew has been included in UK’s Who’s Who since 2002. He was awarded the Silver Bauhinia Star (SBS) in the July 2005 Hong Kong Honours List. Andrew speaks Cantonese and Putonghua, writes Chinese calligraphy, and paints classical Chinese paintings. His other hobbies include tennis, swimming, jogging, travelling, singing, reading and appreciation of fine foods, wines and arts. **************************************************************************
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