Learn how to make Google ... implementation easier FREE GTM Webinar April 10
A GACP and GTMCP company Learn how to make Google Tag Manager implementation easier April 10th, 2013 FREE GTM Webinar by 4/11/2013 1 #easylifeGTM Before we start... www 4/11/2013 Q & A A GACP and GTMCP company ? 2 #easylifeGTM Introducing our speakers A GACP and GTMCP company Carolina Araripe Shah / Joshi Rahul Ramchandani Inbound Marketing Strategist @Tatvic Implementation Specialists @Tatvic Head, Internet Marketing @Airtel Online http://linkd.in/YazvVn 4/11/2013 http://linkd.in/YIFa8P 3 http://linkd.in/10EZDLb #easylifeGTM Outline of the webinar A GACP and GTMCP company Overview of Tag Management Demo – GTM implementation Work Process Customer Experience & Learning Questions & Answers 4/11/2013 4 #easylifeGTM Outline of the webinar A GACP and GTMCP company Overview of Tag Management Demo – GTM implementation Work Process Customer Experience & Learning Questions & Answers 4/11/2013 5 #easylifeGTM What GTM is “NOT” A GACP and GTMCP company X X • A premium version of Google Analytics • A platform that gives you your website performance reports and ROI 4/11/2013 6 #easylifeGTM Then, what is it? A GACP and GTMCP company Free and easy tool to implement JavaScript tags, which help you track data from your website. 4/11/2013 7 #easylifeGTM “Tag” You’re It A GACP and GTMCP company Small snippets of Javascript Code Audience Research Web Analytics Ad Networks Retargeting 4/11/2013 8 #easylifeGTM The pain of tagging 4/11/2013 9 A GACP and GTMCP company #easylifeGTM Stack it up Normal Implementation A GACP and GTMCP company Tag Manager Implementation jscript1 jscript2 jscript3 jscript1 jscript2 jscript3 Container + Interface + Control Webpage(s) Webpage(s) jscript1 jscript2 jscript3 4/11/2013 Tag Management 10 #easylifeGTM GTM elements A GACP and GTMCP company Basic elements of the tool Container Concentrates all your tags in the same place Tags Snippet of codes which needs to be fired on your website Rules Identify wherever each tag has to be fired. Kinds of rules you can create: Macros Tell the rules where to find the information. Every time you create a rule, it uses a macro. 4/11/2013 11 #easylifeGTM Outline of the webinar A GACP and GTMCP company Overview of Tag Management Demo – GTM implementation Work Process Customer Experience & Learning Questions & Answers 4/11/2013 12 #easylifeGTM Drum it up!!! A GACP and GTMCP company • Google Analytics implementation 4/11/2013 13 #easylifeGTM Outline of the webinar A GACP and GTMCP company Overview of Tag Management Demo – GTM implementation Work Process Customer Experience & Learning Questions & Answers 4/11/2013 14 #easylifeGTM GTM Work Process – Why? A GACP and GTMCP company Business Analyst Usual work approach ? @ Developer @ @ @ @ @ @ ? Problem Consequences • Lack of standardize process/documentati on to have effective communication between developer & business analyst • Don’t have all information at one place 4/11/2013 • Don’t understand which data to be taken for reporting 15 #easylifeGTM GTM Work Process – How? A GACP and GTMCP company Simplified Communication Process Phase 1 Requirement Gathering Phase 2 Suggestions and Clarifications Phase 3 Customization Testing + Live Requirement Gathering Online Form http://tatvic.form2go.com/73856.html 4/11/2013 16 #easylifeGTM GTM Work Process – After A GACP and GTMCP company Benefits • Tracking request congregated – single window system • Faster turn around time for data collection • Faster reporting of new features without waiting for release • Saving of time to collect business requirement Business Analyst @ 4/11/2013 17 Developer @ @ #easylifeGTM Outline of the webinar A GACP and GTMCP company Overview of Tag Management Demo – GTM implementation Work Process Customer Experience & Learning Questions & Answers 4/11/2013 18 #easylifeGTM Customer experience 4/11/2013 19 A GACP and GTMCP company #easylifeGTM Outline of the webinar A GACP and GTMCP company Overview of Tag Management Demo – GTM implementation Work Process Customer Experience & Learning Questions & Answers 4/11/2013 20 #easylifeGTM Q&A Round 4/11/2013 21 A GACP and GTMCP company #easylifeGTM A GACP and GTMCP company Thank you! Carolina Araripe [email protected] +91 7600-515-354 +1 276-644-0456 4/11/2013 22 #easylifeGTM
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