A GACP and GTMCP company
Learn how to make Google Tag Manager
implementation easier
April 10th, 2013
FREE GTM Webinar
by
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#easylifeGTM
Before we start...
www
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Q
&
A
A GACP and GTMCP company
?
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#easylifeGTM
Introducing our speakers
A GACP and GTMCP company
Carolina Araripe
Shah / Joshi
Rahul Ramchandani
Inbound Marketing Strategist
@Tatvic
Implementation Specialists
@Tatvic
Head, Internet Marketing
@Airtel Online
http://linkd.in/YazvVn
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http://linkd.in/YIFa8P
3
http://linkd.in/10EZDLb
#easylifeGTM
Outline of the webinar
A GACP and GTMCP company
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
Questions & Answers
4/11/2013
4
#easylifeGTM
Outline of the webinar
A GACP and GTMCP company
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
Questions & Answers
4/11/2013
5
#easylifeGTM
What GTM is “NOT”
A GACP and GTMCP company
X
X
• A premium version of Google Analytics
• A platform that gives you your website
performance reports and ROI
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Then, what is it?
A GACP and GTMCP company
Free and easy tool to implement
JavaScript tags, which help you track data
from your website.
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“Tag” You’re It
A GACP and GTMCP company
Small snippets of Javascript Code
Audience
Research
Web
Analytics
Ad
Networks
Retargeting
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The pain of tagging
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A GACP and GTMCP company
#easylifeGTM
Stack it up
Normal Implementation
A GACP and GTMCP company
Tag Manager Implementation
jscript1
jscript2
jscript3
jscript1
jscript2
jscript3
Container +
Interface +
Control
Webpage(s)
Webpage(s)
jscript1
jscript2
jscript3
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Tag Management
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GTM elements
A GACP and GTMCP company
Basic elements of the tool
Container
Concentrates all your tags in the same place
Tags
Snippet of codes which needs to be fired on your
website
Rules
Identify wherever each tag has to be fired.
Kinds of rules you can create:
Macros
Tell the rules where to find the information.
Every time you create a rule, it uses a macro.
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Outline of the webinar
A GACP and GTMCP company
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
Questions & Answers
4/11/2013
12
#easylifeGTM
Drum it up!!!
A GACP and GTMCP company
• Google Analytics implementation
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#easylifeGTM
Outline of the webinar
A GACP and GTMCP company
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
Questions & Answers
4/11/2013
14
#easylifeGTM
GTM Work Process – Why?
A GACP and GTMCP company
Business Analyst
Usual work
approach
?
@
Developer
@
@
@
@
@
@
?
Problem
Consequences
• Lack of standardize
process/documentati
on to have effective
communication
between developer &
business analyst
• Don’t have all
information at one
place
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• Don’t understand
which data to be
taken for reporting
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GTM Work Process – How?
A GACP and GTMCP company
Simplified Communication Process
Phase 1
Requirement
Gathering
Phase 2
Suggestions and
Clarifications
Phase 3
Customization
Testing + Live
Requirement Gathering Online Form
http://tatvic.form2go.com/73856.html
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GTM Work Process – After
A GACP and GTMCP company
Benefits
•
Tracking request congregated – single window system
•
Faster turn around time for data collection
•
Faster reporting of new features without waiting for release
•
Saving of time to collect business requirement
Business Analyst
@
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Developer
@
@
#easylifeGTM
Outline of the webinar
A GACP and GTMCP company
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
Questions & Answers
4/11/2013
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#easylifeGTM
Customer experience
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A GACP and GTMCP company
#easylifeGTM
Outline of the webinar
A GACP and GTMCP company
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
Questions & Answers
4/11/2013
20
#easylifeGTM
Q&A Round
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A GACP and GTMCP company
#easylifeGTM
A GACP and GTMCP company
Thank you!
Carolina Araripe
[email protected]
+91 7600-515-354
+1 276-644-0456
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