REGISTRATION FORM Please complete and send together with remittance to: Institute of Marketing Malaysia 1G-1ST Floor, Bangunan SKPPK Jalan SS 9A/17, 47300 Petaling Jaya Selangor Darul Ehsan Fax: 03 7876 3726 How To Apply Sun Tzu On Sales Strategies: Transform You To Be The Top Salesperson Please register the following participant(s) for the How To Apply Sun Tzu On Sales Strategies: Transform You To Be The Top Salesperson TWO-DAY Programme 25th & 26th February 2012 No. Name Designation 1. _________________________ ___________________________ 2. _________________________ ___________________________ 3. _________________________ ___________________________ Enclosed is a Cheque/Bank draft No. ___________ for RM _________ as payment for ______ participant(s) made in favour of INSTITUTE OF MARKETING MALAYSIA. Date : (Saturday & Sunday) Time : 9.00 am – 5.00 pm Venue : Golden Straits Villas Beach Resort Lot 216 Batu 3 Jalan Pantai 71000 Port Dickson Negeri Sembilan Darul Khusus. TRAINER : DR LEOW CHEE SENG Contact Person : Name : ___________________________________________________ Designation : ___________________________________________________ Organisation : ___________________________________________________ Address : ___________________________________________________ Tel : _____________________ Email : ___________________________________________________ 25th & 26 th February 2012 GOOD NEWS ALL SMIs / SMEs! Fax : __________________ IMM Membership No. : ________________________________________________ All registration MUST be accompanied with payment. No cancellation is allowed but a replacement delegate may be sent. Institute of Marketing Malaysia reserves the right to cancel this seminar due to unforeseen circumstances. 70% Grant for Course Fees Supported by: SME Corporation Malaysia SPEAKER’S PROFILE CONTENTS An endeared director of multiple companies, Dr. Leow is also a very well-acknowledged consultant. Over the past 10 years, Dr. Leow has been involved in tutoring, research, lecturing, management, consulting, marketing for several organisations around the globe. Dr Leow possesses several professional qualifications and memberships. He owns a Certificate in Quantitative Research Method (US) and a Certificate of Corporate Director’s Training Programme. He is also a Certified Stress Management consultant (USA) and Certified E-Commerce Professional. His academic qualifications include Master of Business Administration from Malaysia Graduate School of Management, UPM, Doctor of Business Administration (Belgium). He has been a lecturer, consultant and trainer of numerous institutions of higher learning in Malaysia. His specialize area of research includes human attitude and behaviour, management, marketing and various types of consultancy. Dr Leow was the consultant and trainer for Health Department, City Hall Kuala Lumpur (DBKL). During his tenure with DBKL, he was involved in “Kualiti Mutu Kerja”, KMK, ISO 9002, customer satisfaction, Cost Benefit Analysis, Health Promotion and Intervention programmes. Currently, he is the program director of Green International Academy. He supervises master and doctorate students in the marketing area. Dr Leow is a member of the Malaysian Institute of Management, a MIM Certified Professional Trainer (MIM-CPT), the member of the International Association of Counselors and Therapist (IACT). Besides, he is a member of MIHRM, and a certified advance Human Resource Practitioner (Consultant). He is also a member and trainer of the Institute of Marketing Malaysia (IMM). OBJECTIVES • • • To introduce to students the concept of Sun Tzu on sales strategies. To train students to apply to the principle of Sun Tzu on sales strategies. To equip students with method to write marketing proposal with the principle used in Sun Tzu. DAY 1 – 25th February 2012 (Saturday) Session 1 Introduction • The principle of Marketing Strategy First Principle • Honor the Customers Session 2 Second Principle • Organization of Intelligence Third Principle • Maintenance Of the Objectives Session 3 Fourth Principle • A secure Position Session 4 Fifth Principle • Offensive Action DAY 1 – 26th February 2012 (Sunday) Session 5 Sixth Principle • Surprise Seventh Principle • Manoeuvre Session 7 Tenth Principle • Command Structure Eleventh Principle • Personal Leadership Session 6 Eight Principle • Concentration of Resources Ninth Principle • Economy of Force Session 8 Twelfth Principle • Simplicity COURSE FEE COURSE DESCRIPTION This course is primarily a lecture and practical on concept of sales. This module is the most important module on strategy and an invaluable resource for sales people. Whether you are a salesperson, a sales manager, or a business owner, Sun Tzu gives you the tools you need to win and keep customers. This module will inspire, motivate and give students unique, new approaches to win the daily battles of the market place. The skills from this module are equally powerful when applied to other areas in business. IMM members : RM1,200 per participant Non-IMM members : RM1,400 per participant SMIs / SMEs : RM360 (70% off course fee) CERTIFICATE OF ATTENDANCE WHO SHOULD ATTEND? Marketers, Sales Executives, Marketing Manager, Business Consultant, Company Secretary, Academician, Researchers, Entrepreneur as well as anyone who wish to acquire in-depth knowledge in marketing. Registration: Tel: 03 - 7874 3089, 03 - 7874 6726 Fax : 03 - 7876 3726 A Certificate of Attendance will be awarded by IMM to all participants. Email : [email protected] Website : www.imm.org.my