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How to maximize your Acupuncture Media Works purchase
At Acupuncture Media Works, we are committed to your success! Our products only work when you use them. To help maximize your
purchase, we have put together this information sheet full of tips, ideas and strategies on how to best use our marketing products to get new
patients and grow your practice.
If you have any questions, insights, or other ways to use our materials, please contact us at [email protected]. Thank you!
How to maximize your Education Card purchase
Acupuncture & Anxiety
3. Mail an education card (e.g. Allergies) to your patients with a copy of a recent
article and a short letter that says: “Did you know I also treat seasonal allergies?
Please check out the attached information and pass it on to anyone who might be
suffering from allergies.”
4. Mail to other practitioners. For example you can mail our Fertility, Menopause,
PMS or Pregnancy education cards to local gynecologists, naturopaths, nurse
practitioners, MDs, or nutritionists with a short letter introducing yourself and
requesting a time to talk and create a (referral) relationship.
5. Place a stack of cards at health food stores, local coffee houses, book stores or
herb shops. (Make sure your contact information is on the back of the cards!)
Feelings of anxiety, worry and fear related
to significant and challenging events
are justified and very common. Anxiety
becomes a problem when emotional
reactions are out of proportion with
what might be “normally”
expected
in a Disorder (PTSD) is anxiety that results from
Post-traumatic
Stress
situation, and when
symptoms
interfere
previous
trauma
such as military combat, rape, a natural disaster, a
with a person’s daily functioning or sleep patterns.
anxiety
seriousMild
accident
or other life-threatening events. Most people who
leaves a person feeling a bit unsettled, while severe
anxiety
canevents
be recover from them, but people with PTSD
experience
such
extremely debilitating.
continue to be anxious and severely depressed for months or even
years following
the event. They often experience flashbacks and
Anxiety is used as a general term for several disorders
that have
behavioral
changes in order to avoid certain stimuli.
common symptoms - such as nervousness, worrying,
apprehension
and fear. Anxiety disorders can be classified into several more specific
Acupuncture Can Help. A clinical study conducted in China in 2010,
types. The most common are briefly described below.
has concluded that acupuncture is a “safe and effective” treatment
for mood by
disorders
including depression and severe anxiety, in some
Generalized Anxiety Disorder (GAD) is characterized
unrealistic,
proving
to with
increase
persistent and excessive worry about everydaycases
things.
People
this the
effectiveness
medication-based
disorder often expect the worst and experience
exaggeratedofworry
and
treatments.
Additionally a 2009
tension, even when there is no apparent reason
for concern.
study, again in China, determined
that acupuncture
alone could help
Panic Disorder is characterized by brief or sudden
attacks of intense
whonausea,
suffer from anxiety
terror and apprehension that leads to shaking,patients
confusion,
buttend
cannot
be chemically
dizziness and difficulty breathing. Panic attacks
to arise
abruptly treated
due to intolerable
and seemingly out-of-the-blue, causing the individual
to becomeside-effects
of medications.
preoccupied with the fear of a recurring attack.
Photo Credit: [iStockphoto]/Thinkstock
2. Display them in your waiting room, lobby, check-in desk or treatment room.
Increase awareness about the various conditions that acupuncture treats. (We also
sell display racks and education card display inserts to highlight specific conditions.)
According to the Anxiety Disorders
Association of America, anxiety disorders
are the most common mental health
disorder in the U.S., affecting 40 million
adults and costing more than $42 billion
a year.
Photo Credit: [Stockbyte]/Thinkstock
1. Personalize them with a label or a stamp (see image to the right). Be sure to
include your name, clinic name, website and/or contact phone number. You would
be amazed how many calls we receive from potential new patients trying to make
an appointment with us when they really want to contact YOU!
schools of thought, anxiety disorders are considered
Phobia is an irrational fear and avoidance of In
an many
objectWestern
or situation.
to be dysfunctions
in aorperson’s brain chemistry. An acupuncturist does
Phobias commonly focus on flying, bridges, insects,
heights, dental
medical procedures and elevators. Having phobias
can anxiety
disrupt daily
not view
as a brain dysfunction, but rather as an imbalance
routines, reduce self-esteem, limit work efficiency
and put organ
a strainsystem. In Traditional Chinese Medicine, this
in a person’s
on relationships.
imbalance is called Shan You Si (“anxiety & preoccupation”),
and is believed to affect the main organs: the Heart, Lung, Spleen,
Social Anxiety Disorder is characterized by aLiver,
fear ofand
being
negatively
Kidneys.
Each organ is related to different aspects of
judged and scrutinized by others in social or performance-related
a person’s emotions.
situations. Different variations of this type of anxiety include a fear of
intimacy, stage fright and a fear of humiliation.
suffering
ForPeople
instance,
worryfrom
is said to affect the Spleen, grief affects the
this disorder can sometimes isolate themselves
in an anger
attemptthetoLiver,
avoid fear the Kidneys, and lack of joy the Heart.
Lungs,
public situations and human contact.
If a person experiences one or more of these emotions over a long
period of time due to lifestyle, dietary, hereditary and environmental
Obsessive-Compulsive Disorder (OCD) is an
anxiety
disorder
factors, it can cause an imbalanced emotional state and lead to various
characterized by unwanted or intrusive thoughts,
which
often make the
anxiety
disorders.
sufferer feel compelled to repeat certain behaviors or routines. Even
when the OCD sufferers know the irrationalityThe
of role
theirof
compulsions,
an acupuncturist is to investigate the underlying causes
they feel powerless to stop them. They may obsessively
wash
of the anxiety
bytheir
carrying out a thorough diagnostic evaluation in
hands, clean personal items or constantly check
light
order
to switches,
determinelocks
which organ system has been affected and is out
or stoves.
of balance. The acupuncturist will then seek to restore the imbalance
by inserting fine, sterile needles into the points correlating to those
organs. Additionally, acupuncture helps to reduce stress, ultimately
encouraging and supporting a greater sense of well-being and balance.
6. Hand out symptom-specific education cards to patients. Review your patients’
health history and notice other ailments that surface from time to time. For example,
if a patient came to you for headaches but you see in their health history that he/
she also suffers from allergies, it may be helpful to hand them an Acupuncture &
Allergies education card. In that moment you plant a seed in their mind so that the
next time this issue comes up, they will think to come to you for help.
Personalize here with
7. Display and hand out your education cards at events such as health fairs,
your stamp or label
wellness workshops, presentations, networking events and health classes.
Resources:
http://www.adaa.org/about-adaa/press-room/facts-statistics
http://www.acupuncture.com/newsletters/m_july10/anxiety.htm
Zhang (2010). “The effectiveness and safety of acupuncture therapy in depressive disorders: Systematic review
and meta-analysis”. Journal of Affective Disorders, 124, 1-2, July 2010.
Wen (2009). “Combination of acupuncture and Fluoxentine for depression: A randomized, double-blind, shamcontrolled trial”. The Journal of Alternative and Complementary Medicine, 15, 8, August 13, 2009.
©2011 Acupuncture Media Works. 866-696-7577 • www.acupuncturemediaworks.com. 120511.
*Note: You can order personalized
stamps on our website.
Ancient medicine for
a modern world.
Acupuncture is safe, natural, drug-free
and effective.
This little book can have a BIG impact on your
life. Acupuncture works and has helped many
people for the past 5,000 years. It can help you,
or someone you know.
Take a step towards optimal health and wellness.
Call today!
How to maximize your
Acupuncture in a Nutshell purchase
• Personalize them with a label or a stamp or attached business card.
Include your name, clinic name, website and phone number.
• Mail to patients along with their initial paperwork.
• Send a stack to local practitioners along with gift certificates.
• Leave a stack at local coffee shops or bookstores.
• Challenge yourself to handout 50 Nutshells a month (consider
attaching a promotional certificate to them).
©2012 Acupuncture Media Works • www.acupuncturemediaworks.com • 866-696-7577 • 011612
*Note: You can order personalized
stamps on our website.
Personalize here with
your stamp or label
©2012 Acupuncture Media Works. www.acupuncturemediaworks.com (866)696-7577
How to maximize your Brochure purchase
For new patients, include What is Acupuncture? or Your First Visit
brochures along with intake forms.
Between the 1st & 2nd visit, hand out the Acupuncture Questions &
Answers brochure.
How should I prepa
re?
Discuss and review the Steps of Care brochure as
you talk about your findings, treatment plan and
treatment goals. This increases their understanding
of their healing process, the different phases of care
and how they can track their own progression.
• Writedownand
bringan
Weareheretohelpyou yquestionsyouhave.
.
• Wearloose,com
fortable
accesstoacupuncture clothingforeasy
points.
• Donoteatlarge
mealsjustbeforeorafte
yourvisit.
r
• Refrainfromov
erexertion,worki
ngout,
oralcoholforup
tosixhoursafterthevidrugs
sit.
• Avoidstressfuls
ituations
andbesuretogetplen .Maketimetorelax,
tyofrest.
• Betweenvisits,
takeno
mayhaveoccurred,suctesofanychangesthat
hasthealleviat
pain,painmovin
gtootherareas,orchaionof
inthefrequency
andtypeofproblems. nges
How safe is acupuncture
?
Acupunctureisextreme
lysafe.Itisana
drug-freetherap
ll-natural,
y,yieldingnosid
eeffects
ofrelaxationand
well-being.Thereislittl justfeelings
infectionfromac
upunctureneedlesbecaedangerof
sterile,usedonc
e,andthendiscarded. usetheyare
How are acupuncturis
Why did my acupu
recommend herbs?ncturist
Herbscanbeapowerfu
ladjuncttoacu
Theyareusedto
strengthen,buildandspuncturecare.
ortoclearitofe
upportthebody
xcessp
acutepain.Yourpractit roblemslikeacold,feveror
ionermaysuggeststart
herbsandthena
ingwith
ddinga
inthefuture.Thisissug cupuncturetoyourtreatment
gestedt
obuildupyourin
strengthsoyou
ternal
canreceivethef
ullbenefitsacup
hastooffer.
uncture
Acupuncture
Questions & Answers
What can acupuncturis
ts heal?
Acupunctureisrecogniz
edbytheNation
Health(NIH)and
theWorldHealthOrgan alInstituteof
beeffectiveinth
etreatmentofawidevaization(WHO)to
problems.Below
rietyofmedical
aresomeofthe
healthconcerns
acupuncturecan
that
effectivelytreat:
• Addiction
• Anxiety
• Arthritis
• Asthma
• Bronchitis
• Carpaltunnel
syndrome
• Fatigue
• Fertility
• Fibromyalgia
• Gingivitis
• Headache
• Reproductive
problems
• Rhinitis
• Sciatica
• Seasonalaffective
disorder(SAD)
• Shoulderpain
After a series of visits, mail Wellness Care or Your
Body is a Garden brochures to active patients
educating them on the importance of continued
acupuncture care. You can also send them to
patients who have not been in for while.
ts
educated?
Today,acupunct
uristsundertake
threetofouryears
ofextensiveand
compre
nationallycertifiedscho hensivegraduatetrainingat
ols.Allacupunct
passanationale
uristsmust
xamandmeetst
rictguidelinesto
practiceinevery
state.
What to Expect
Thesensationcausedb
yanacupunctur
varies.Wherethe
eneedle
acupuncturene
edlehasbeen
inserted,youma
yexperi
heaviness,tinglingord enceavaguenumbness,
ullache.Sometimespe
experiencealittl
ople
epaina
asensationofenergyspstheneedlesareinserted,or
readingandmovingaro
theneedle.This
und
iscalled
the“Qisensation”.Allth ese
reactionsarego
odand
signthatthetreatment a
working.Theneedlesaris
onlyslightlythickerthane
ahumanhair.Th
edepth
ofinsertionvarie
sfrom
persontoperson.After
treatment,youm
ayfeel
energizedorma
yexperi
adeepsenseofrelaxat ence
ion
andwell-being.
• Chronicfatigue
• Colitis
• Commoncold
• Constipation
• Dentalpain
• Depression
• Diarrhea
• Digestivetrouble
• Dizziness
• Dysentery
• Emotional
problems
• Eyeproblems
• Facialpalsy
• Hiccough
• Incontinence
• Indigestion
• Irritablebowel
syndrome
• Lowbackpain
• Menopause
• Menstrual
irregularities
• Migraine
• Morningsickness
• Nausea
• Osteoarthritis
• Pain
• PMS
• Pneumonia
• Sinusitis
• Sleep
disturbances
• Smoking
cessation
• Sorethroat
• Stress
• Tenniselbow
• Tonsillitis
• Toothpain
• Trigeminal
neuralgia
• Urinarytract
Infections
• Vomiting
• Wristpain
Distribute What is Acupuncture?, Acupuncture
Questions & Answers and Acupuncture & Modern
Research brochures to other local health care
practitioners to educate them about the benefits
and accessibility of acupuncture.
©2011 Acupunctur
e Media Works. All
rights reserved.
866-696-7577 •
062011
www.acupu
ncturemediaworks.com
Photo Credits: [Stockbyte]/Th
[BananaStock]/Thinkstock.
inkstock.
[Keith Brofsky]/[Digit[Jupiterimages]/[Goodshoot]/Thinkstock.
al Vision]/Thinks
tock. [Photos.com]/
Thinkstock.
How to maximize your Organ Sheet purchase
• Hand them to patients with corresponding organ imbalances to
educate them about their condition.
Heart & Small Inte
Patient education increases patient
stine Organ She
et
loyalty.
This patient handout
is designed to give
between appointm
you
ents in order to maximize tools to help you progress along
vitality of the heart
the path to wellness
your healing process.
& small intestine
. Use this informati
This sheet includes
.
on ina variety of tips that
support the health
and
• Host a health care class using the
organ sheets as your outline and
as a diagram. Our organ sheets
are designed for seasonal and
symptom specific training for
patients.
Section #1: Functions
While many of the
ferences between
organ functions
how Eastern and
overlap and are similar,
Western
different functions
there are significant
of each organ according medicine view them. This section
gives you an overview difto each of these
medical philosophie
of the
s.
Functions accordin
g
to Western Medicine
Heart
• Removes metabolic wa
• Pumps blood through ste
out the body
• Facilitates the movem
ent of oxygen, nutrien
and hormones
ts Functions accordin
g to Eastern Medicine
Heart
• Controls sweat
• Controls blood vesse
ls and circulation
• Supports and controls
• Manifests upon the co mental activities
Small Intestine
• Houses the “Shen,” w mplexion
hich is equivilent to th
• Supports the digestiv
mind
e e process with the ch
breakdown of proteins
emical • Facilitates absorption , fats and carbohydrates
Small Intestine
of food molecules into
bloodstream
the • Governs ingested flui
ds and foods, separa
• Aids in the secretion the “clean” from the “
ting of bile, pancreatic and
impure”
digestive fluids
other • Sends food
to the Larg
• Sends impurities to th e Intestine for reabsorption
e Bladder to be releas
as urine
ed Section #2: Physical/E
motional Symptoms
meridian system
Each
is unique and presents
with various distinct signs
and symptoms when
it is
balance based on
the Traditional Chinese out of
diagnosis system.
Medical
As you read through
this list, you
may notice one or
more signs and symptoms
you are experiencin
that
g or have in the past.
Notes
Section #3: Foods
to Add/Avoid Certain
create specific changes
foods
within the body.
tion is here to guide
This secyou to make food
choices that
support the health
of the heart & small
intestine.
Physical Symptom
s:
• Anemia
• Low blood pressure
• Angina
• Pain in lower • Aversion to heat
abdomen
• Celiac disease
• Poor circulation
• Difficulty turning head
• Red/ashen facial • Frozen shoulder
color
• Hardening of arteries
• Stiff neck and/or • Hearing problems shoulders
• Heart attacks
• Tennis elbow
• Hemorrhoids
• Thrombosis
• High blood pressure
• Urinary problems
• Hot and/or painful join
ts • Varicose ve
• Hot flashes
ins
• Weak, irregular pulse
• Insomnia
• Weak abdominal tone
Add
Emotional Symptom
• Agitation
• Anxiety
• Continuous laughter
• Send a letter to patients saying, “I
am hosting a “Stay Healthy in Fall”
health care class. I will go over the
function of all organs according to
Eastern and Western medicine.
We will discuss what you can do
to support their functioning in the upcoming season. I would
love for you to join us.”
Notes
Section #4: Meridian
Associations This
lists a specific sound
section
and an emotion
associated
with this meridian
system, as well as
the time of day
and season when
it is most active.
• All fruit
• Amaranth
• Asparagus
• Basil
• Black beans
• Brussel sprouts
• Buckwheat
• Celery
• Chicory
• Chives
• Cinnamon
• Crab apples
• Cucumbers
• Dandelion
Season
Summer
• Dark, leafy greens
• Dates
• Dill
• Endive
• Figs
• Grapes
• Green beans
• Kidney beans
• Lettuce
• Marrow soup
• Mung beans
• Nettles
• Olive oil
• Oysters
• Paprika
Time of Day
11 am-1 pm
Emotion
Joy
Notes
s:
• Critical, cynical behav
• Excessive and/or vivi ior
d dreaming
• Forgetfulness
• Lack of joy or humor
• Lack of self-love
• Mania
• Mental confusion
• Poor self-esteem
• Restlessness
• Parsley
• Persimmons
• Quinces
• Raspberries
• Red beets
• Red lentils
• Salmon
• Squash
• Spinach
• Vegetables Avoid
• Bacon
• Butter
• Candy
• Canned soup
• Canned veggies
• Fried foods
• Hot dogs
• High-fat snacks
• Ice cream
• Lard
• Mayonnaise
• Potato chips
• Salt
• Sugar
• Red meat
• Saturated fat
• Whole milk
Healing Tone
HAWWW
© 2012 Acupuncture
Media Works. All
rights reserved.
How to maximize your
Gift Certificate/Health Pass purchase
For MD referrals, mail Acupuncture & Modern
Research brochure to MDs with whom you are
interested in building referral partnerships. This is
an excellent brochure that documents the science
and research behind acupuncture.
• Give to patients when they say, “I feel great” and ask them to pass
on to a friend, a co-worker or a family member.
Display and hand brochures out at events such as
health fairs, wellness workshops, presentations,
networking events, health classes for patients, etc.
• Mail to inactive patients.
Drop off Acupuncture & Women’s Health,
Acupuncture & Men’s Health or Acupuncture &
Sports at gyms, local sports clubs or mail them out
to local personal trainers in your community.
Mail Children and Acupuncture along with a letter of introduction to
pediatricians, doulas or family practice physicians in your community.
How to maximize your Postcard purchase
Send a Welcome postcard to new patients welcoming them to your
practice. This is an excellent way to start nurturing the practitionerpatient relationship.
Hand out a Referral Generator card to your current patients when
they talk about how good they feel and how much their condition
has improved. Ask them to forward the card to a friend or a family
member who may also benefit from acupuncture.
Use our Holiday postcards to extend good wishes for the upcoming
year. Include a friendly note saying something like, “Haven’t seen
you for a while. I hope your back is feeling better since your last
treatment. Wishing you continued health
during this new year.”
Birthday postcards are a wonderful way
to stay in touch with inactive & active
patients. You can include a gift certificate
for a free or discounted treatment as a
birthday gift. This can be a great incentive
for a return visit.
Send the Four Seasons or Healthy
Reminder postcards to invite patients in
for a seasonal tune up.
Announce changes or events happening in your practice with any of
our acupuncture/wellness related postcards.
• Pass them out at health fairs, open houses and talks.
• Exchange them with other health care practitioners.
How to maximize your Bookmark purchase
• Place a bookmark in your new patient paperwork
as part of your welcoming packet.
• Leave a stack at a local bookstore, coffee shop
or library.
• Create a promo card (business card size)
that says, “Stress Reduction
Treatment for $10” (or another offer)
and insert it into the slits on the
bookmark.
• Handout symptom specific bookmarks
to patients to educate on specific
symptoms.
• Pass them out at health fairs, open
houses and talks.
• Remember to insert your business
card in the pre-cut slits.
Helpful tips
for reducing stress
Rubbing acupuncture points with your
finger for
30 - 60 seconds can stimulate and promote
the
circulation of Qi within your own body,
restoring
health and well-being.
Here are two common acupuncture points
to
reduce stress and promote health and
wellbeing.
Points are located on both sides of the
body.
Conception Vessel 17
Location: In the center of
the sternum (breastbone),
between the nipples.
Function: Good for
stress, anxiety, asthma,
chest pain and tightness,
indigestion, cough,
dyspnea, hiccoughs,
intercostal neuralgia, mastitis, palpitations,
respiratory disorders, throat disorders,
and
wheezing. Also restores balance to both
the
heart and small intestine, regulates Qi
and
blood, strengthens the lungs, benefits
the
breasts and promotes lactation.
safe
natural
Pericardium 6 - Location:
On the inside of the forearm,
in between the tendons,
approximately two and a half
finger widths below the wrist
crease.
Function: Used to reduce
irritability, anxiety and stress.
Helps regulate discomfort and
pain in the hypochondriac
region and chest, relieves irregular or
painful
menses and PMS. Also good for poor
memory,
insomnia, stomach ache, nausea, vomiting,
wrist
pain, and neck aches.
effective
Acupuncture Works!
Try this safe, natural, drug-free
way of whole body healing.
Precut slits to add
your business card!
©2012 Acupuncture Media Works. www.acupuncturemediaworks.com (866)696-7577