2012
LICENSING INFORMATION AND IDE AS TO BE T TER YOUR BUSINESS 2nd LIMA Symposium To Offer Strategies and Insights On “How To Collaborate In The New Retail Environment” Brand owners, manufacturers and anyone who provides services to retailers are confronted with an often confounding array of challenges in getting their products onto merchants’ shelves and selling floors, and maximizing the sell-through opportunity once they get there. LIMA’s 2nd Annual Retail Symposium on Wednesday, October 10 at The Yale Club in New York, presented in association with the Terry J. Lundgren Center for Retailing at the University of Arizona, is a comprehensive day-long event aimed at tackling issues critical to retail Please turn to page 4 S E P T E M B E R 2 012 WHAT’S INSIDE Legal Corner: Trademarks and Parody Page 2 A Look at Australia’s Retail Apparel Sector Page 3 In Memorium: Jack Weissman Page 3 Licensing Career Stories: Steve Fowler The Licensnig Shop Page 5 Upcoming Events Page 6 Upcoming Webinars Page 7 Welcome New Members Page 9 Keynoter Paco Underhill Neil Friedman Martine Reardon, Macy’s www.licensing.org Legal Corner The Joke Is On You – Or Is It? The Parody Defense to Trademark Claims By Nancy C. Morgan Greenberg Glusker Fields Claman & Machtinger LLP At the Licensing Show last June, several booths had products poking fun at the names of famous brands. This is not uncommon. Back in the 1980s, my cousin John used to have a red shirt featuring the distinctive white Coca-Cola logo that has been in use since the 1880s. But on closer inspection, the name on John’s shirt was “Cocaine,” not that of the famous drink. John always had a sense of humor. And so do many entrepreneurs today. Trademark owners, on the other hand, do not typically find the use of their names and logos in such contexts to be amusing. The tension between the differing viewpoints has resulted in a considerable body of case law where trademarks owners have claimed that making fun of their property constitutes trademark infringement or dilution. Courts deciding this issue have come out on both sides. No infringement – It’s a Joke Parody is another way of saying that there will be no infringement because there is no likelihood of confusion between the defendant’s products and those of the trademark owner. The ordinary consumer will get the joke. When Louis Vuitton went after a line of “Chewy Vuitton” dog products, the court rejected the claim, finding that no reasonable person would confuse dog pillows et al. with the expensive goods made by the French couturier. A New York federal court similarly told designer Tommy Hilfiger to essentially lighten up after he tried to prevent the selling of “Tommy Holedigger” pet perfume products. Humor will be more obvious if the products differ in tone and concept. The pro- 2 ducer and licensing agent for “Miami Vice” sought to stop a company from selling “Miami Mice” t-shirts, which depicted a cartoon parody of the television series. Although several factors leaned towards confusion, the court found the look and feel of a t-shirt featuring two comical mice was not that of “an intensely serious cop show.” The rationale underlying such cases is that businesses seeking the national spotlight must accept a certain amount of ridicule, as the First Amendment allows such ridicule in the form of parody. Coke Gets the Last Laugh Sometimes the joke is not always obvious. Coca-Cola, in fact, got an injunction barring sales of an “Enjoy Cocaine” poster in 1972 because some persons thought Coke sponsored it. Coke’s evidence included testimony from a television news director who had received calls from irate members of the public, all of whom attributed the poster to Coke and voiced disapproval over the perceived drug endorsement. The case was a close call, because most people got the joke. What tipped the balance in Coke’s favor was that the mockery cast its products in a negative light. Snorting cocaine can lead to serious consequences whereas inhaling pet perfume does not. When a product is directly tied to something lethal or immoral, the defendant will have a harder time asserting a parody defense. This is particularly the case where the trademark owner alleges a dilution claim based on sexual connotation. The view in such cases is that the trademark owner’s image stands to suffer harm because the When Louis Vuitton went after a line of “Chewy Vuitton” dog products, the court rejected the claim, finding that no reasonable person would confuse dog pillows et al. with the expensive goods made by the French couturier. Please turn to page 9 www.licensing.org International View Fashion Sector in Australia Deals with Change By Tony Bugg LIMA Australia The Fashion sector in Australia continues to grapple with enormous change, both in purchasing habits by the consumer and the arrival of a growing number of global brands on our shores. This sector in Australia is rumoured to be worth some Aus$12 billion dollars (US$12.7 billion). With anchor retailers in centres such as Myer, David Jones, Target, Big W and others also dealing with cautious consumers, it is no surprise that the opportunity for new fashion brands with fresh looking stores and different Please turn to page 8 Licensing Hall of Fame Member Jack Weissman, 84 Jack Weissman, a long-time licensing industry veteran and member of the Licensing Hall of Fame, passed away in New York on September 5 from complications of M.D.S., a blood disease. He rose from a Kitty Kelly Shoe store manager in Chicago to Executive VP of Ideal Shoe, a division of J.M. Fields, a national chain. In 1970, he started his own company, Marketing Footwear Associates (M.F.A) in Cherry Hill, NJ with his nephew, Dick Weissman. Credited as the originator of character licensing in footwear when he obtained the licensing rights for the Peanuts characters, he soon became known throughout the industry as “Mr. Snoopy.” M.F.A. became an international business and also licensed “E.T,” National Football League footwear, Pac-Man slippers and Budweiser athletic footwear. In 1974, he started Butterfly Originals, a licensed children’s accessory company with international distribution of more than 40 licenses of Snoopy/Peanuts, The Muppets and Pac-Man. He was also a principal in a licensed school supply com- 3 pany, Plymouth Inc. He sold M.F.A., then went on to create Marketing Licensing Associates (M.L.A) with a partner, Robert Rowan. He was elected to the Licensing Hall of Fame in 1999. One of the highlights of his personal life was the delight he took as “Santa Claus” in the annual Philadelphia Thanksgiving Day Parade, a role he played for almost two decades, growing his own beard for the part! All year round he was known as “Santa Jack.” He is survived by his wife of 37 years, Joyce Mantyla, two children and a granddaughter. A memorial service will be held Sunday, September 23 at the Community Church of New York, 40 East 35th Street at 2pm. In lieu of flowers, contributions may be made to the Two Ten Footwear Foundation, 1466 Main Street, Waltham, MA 02451, attn: Jack L. Weissman Memorial Scholarship Fund. Donations can also be made on line at www.twoten.org. Save the Dates LIMA Networking Events LIMA Autumn in New York Reception Wednesday, Sept. 19, 5:30-7:30 p.m. Vic & Anthony’s New York, NY flip New York Networking Wednesday, Oct. 3, 5:30-7:30 p.m. The Liberty New York, NY LIMA Global Networking Party at Brand Licensing Europe Wednesday, Oct. 17 The Bentley London, England 3rd Annual LIMA Night of Networking in Columbus Thursday, Nov. 15, 5:30 – 7:30 p.m. Buckeye Hall of Fame Grill Columbus, OH LIMA DC Networking Reception Thursday, Nov. 29, 6:00 – 8:00 p.m. Fado Irish Pub Washington, DC Twin Cities Holiday Party Wed., December 5, 5:30 – 7:30 p.m. McCoy’s Public House St. Louis Park, MN For more information on these and all other events, go to http://www.licensing.org/events/ www.licensing.org LIMA Retail Symposium CONTINUED FROM PAGE 1 success. Noted retail authority Paco Underhill, Founder and CEO of Envirosell, the consumer behavior research and consulting firm, and author of Why We Buy: The Science of Shopping, will deliver the luncheon keynote address. Every session will delve into the issues critical to achieving success in today’s re- tail environment, shedding light on winning strategies and dispelling myths about what it takes to build programs that resonate with consumers. In his keynote presentation, Underhill will provide compelling insights, insider observations and revealing anecdotes that attendees can turn into winning action plans. LIMA Chairperson Maura Regan will moderate the day’s opening session featuring Neil Friedman, former President of Toys R Us and of Mattel Brands, who will discuss the process of selling to kids as a licensor, licensee and retailer. The 2012 LIMA Retail Symposium is $495 for LIMA members and $795 for non-members For more information (including speaker bios) and to register, visit www.licensing.org/events/2012-lima- Agenda (subject to change) • 8:30 a.m. – Networking Breakfast • 9:00 a.m. – In the Studio with Neil Friedman -- A 360 Degree View of the Process of Selling to Kids as a Licensor, Licensee and Retailer. Moderator: Maura Regan, Sesame Workshop • 9:50 a.m. – The Things You Need to Know When Presenting and Positioning Your Brands at Retail -- A practical approach and checklist to ensure you provide the best first-look at your ideas and consider the ‘fit’ for any retailer. An insider’s look at strategies that work, and techniques to avoid the sure-fire ways to mess it up. Learn how to interpret how the retailer curates their space, and to identify a true opportunity. Speakers: Ruby Anik, Retail Marketing Expert and Char Keefer, Senior Retail Marketing Strategist, American Express • 10:45 a.m. – Eight Mistakes You Can’t Make with Retailers in 2013 and Beyond -- As retailers expand their reach through new format launches, acquisitions and social and digital forays, the destinies of licensors, licensees and agencies are being transformed. Hear about the eight mistakes that you can’t afford to make as retailers evolve into much more than merely distribution points for brands and products. Speaker: Carol Spieckerman, newmarketbuilders • 11:30 a.m. – Break • 11:45 a.m. – The Real Deal on Private Brands -- What Leading Retailers are Betting on– Is it just Private Label or Licensed Properties that Resonate? Private labels are a threat to most independent brand holders, but what are retailers really betting on? Panelists will explore several collaborative models of licensing, and where the opportunities may lie seasonally, in test stores online and in which channels of trade. Speakers: Bill Cross, Broad Street Licensing Group; Peter Dixon, Prophet Branding; and Mary Rachide, Consultant • 12:40 p.m. – Luncheon Keynote: Paco Underhill, CEO and Found- er, Envirosell – Author, Why We Buy: The Science of Shopping will speak on “The State of Retail and Industry Trends” • 2:00 p.m. – Stand-Out Merchandising Strategies -- Today’s in- novation in merchandising. How can you make your product pop on the shelf? Panelists will give advice and examples of what retailers are looking for in product packaging, and will share their visions and standards for packaging and in-store presentations to include innovations in sustainability, POP displays, brand blocking, strategic category adjacencies and more. Speaker: Raymond Nadeau, Creative Director, Brune Advertising • 3:00 p.m. – Multi-Channel Marketing Strategies to Drive POS from the Retail Shelf -- Learn from experts in multi-channel direct marketing current best practices to avoid markdowns and promote sell through, along with digital strategies that support a brand’s relevance to retailers and consumers alike. Speaker: Fern Lee, CEO, THOR Associates • 3:50 p.m. – Break • 4:00 p.m. – Retail as Theater: The Resurgence of Event Market- ing and Retail-tainment -- After years of clutter–clearing and sanitizing, themed events, retail-tainment and seasonal pop up stores are back on the retail scene. How can you leverage the newly-active retail theater to extend, energize and launch new products and bring out the best in your brand and entertainment properties? Moderator: Martine Reardon, Chief Marketing Officer, Macy’s. Speakers: Christina Norsig, CEO/Founder, PopUpInsider, and Martha Van Gelder, Terry Lundgren Center, University of Arizona • 4:50 p.m. – Program Recap: A wrap-up of key take-aways from the day. Speaker: Carol Spieckerman • 5:00 p.m. - Networking Reception 4 www.licensing.org LICENSING CAREER STORIES Steve Fowler President The Licensing Shop Toronto, Canada What were the career moves that brought you to the licensing business? I started my business career as a computer programmer in a large insurance company. I was somewhat lost being one of six hundred coders and uninspired about our resulting products, so as a survival mechanism I quickly developed a unique niche as a resource goto guy. I felt there had to be better ways to develop so much code; that led to researching software coding tools - which was ultimately all about licensing technology to improve programmer performance. The companies that created these tools were incredibly innovative and inspired, which was very appealing to me. I found I could talk to the coding geeks who had solutions to problems, but they couldn’t necessarily convey that solution to companies that didn’t know they had problems. Both parties could benefit significantly by these tools and I was the conduit that could connect them - essentially being a sales and support guy. So I moved to Silicon Valley in the early 1980s to work for a start-up company to license coding tools to Fortune 500 companies. After the first two start-ups I worked for became publicly traded companies, I wanted to do something a little different than licensing technology to major banks and insurance companies. The personal element that was missing in my career was my love of music and ability to express creativity in a technology environment. As I was doing a little soul searching, I was approached to join 3DO -- a stealth video game project within a major corporation which wanted to revolutionize home entertainment by licensing its hardware technology to major electronics companies and license its software technology to independent video game companies and studios. This was an opportunity to work with the world’s best technology gurus and amazingly creative individuals. I rose through the ranks and ultimately became President of the International division, based in London, while maintaining an Executive VP role of business development in the San Francisco headquarters. My role included the licensing out of our technology to entertainment companies as well as licensing in musicians, athletes, TV shows, movies and brands. I did that for nearly 10 years and, as it was my third Silicon Valley start-up that went public, it was time to take a breather and do something on my own without having hundreds of employees beneath me and a board of directors and public shareholders above me. I spent some time consulting with entertainment companies and helping them navigate the burgeoning digital technology arena with licenses and shortly thereafter decided to put my own shingle out and started The Licensing Shop Inc. in 2006. What’s a “typical” day in your current position? Being a boutique agency, I need to wear several hats, but my enjoyment comes from selling something as vague as intellectual property and working it until it becomes a physical product on a shelf or a virtual good online. I make sure that I put calls out to partners and potential licensees every day. My typical day has me on email in the early morning hours for overseas, the phone for the most part of the business day and back on email in the evening. And somewhere in between being on a plane visiting licensors, retailers and licensees. But Please turn to page 6 5 “I don’t really see a lot of new challenges for our business and, in fact, I think we have growth opportunities -- from the emerging markets internationally and the fact that we can be more in control of getting our brands in front of consumers through digital platforms.” www.licensing.org LICENSING CAREER STORIES CONTINUED FROM PAGE 5 my typical day changes dramatically four times a year when it’s time to collect quarterly royalty statements and payments and turn around payments back to our clients. Although we have a great financial bookkeeping team on the job, it is something that I personally oversee and manage on behalf of our clients. What’s the most challenging aspect of your job? How do you address that challenge? It’s probably very similar for all independent agencies. We just don’t know how our hard work will pan out. Ultimately, you sell licensees, you sell retailers and you try to make sure you have the best possible licensing program at the best possible time but at the end of the day, none of us really know if consumers are going to want it against a very busy competitive environment. For a commissioned agent, that’s tough because you will not see your return on investment of time, energy, travel, sales materials, etc. We address it by having a diverse portfolio of brands and being diligent in not taking on too many properties at a time. What’s your favorite part of your job? Going to our mail box in early November to see how we did in Q3! I’m known to be skipping to the bank daily from November 1 through 15. But seriously, my favorite part of my job is delivering for our clients. Ultimately nothing makes me feel better than getting a pat on the back when we help our clients to reach their licensing objectives. Most of our clients know how challenging and competitive it is in our industry and for many of them they love to see the tangible results of something they created from a different medium launch into the world of licensed products. What are the most significant trends or changes in the business in recent years? Most significant is the new digital platforms and how they are driving brand awareness and fast-tracking consumer demand. For example, Angry Birds seemed to come out of nowhere and, within a matter of weeks, kids (my son in particular) were wanting t-shirts, plush, backpacks, etc. The life cycle seems to be much shorter than traditional entertainment-based brands but everyone is embracing that reality and preparing to ramp up fast and get out clean. If you are opportunistic and understand the timelines, there is great potential. Much in line with this idea is the new ‘flash-retail’ concept where product designs are only available online for 24-hours. So while five years ago, a common question used to be, “who’s the TV broadcaster and is it being stripped in a good time slot”, now it’s often about the digital platform and quantitative evidence of online traffic, number of downloads, etc. What are the biggest challenges facing the licensing business in the next three years? I don’t really see a lot of new challenges for our business and, in fact, I think we have growth opportunities -- from the emerging markets internationally and the fact that we can be more in control of getting our brands in front of consumers through digital platforms. We have a client who is going to bypass TV and fast-track digital shorts for YouTube within a three-month time line from start to finish. We have another client who is developing content for one of the biggest online e-commerce sites in the world. The challenges we had before were about not being in control of our brand at a critical stages of launching a licensing program. We have more control to drive our business through direct means now. What advice would you give to students or young professionals wanting to pursue a career in licensing? Licensing is all about patience and perseverance, yet having the ability to be agile and Please turn to page 8 6 UPCOMING EVENTS LIMA Autumn in New York Reception 9/19 Vic & Anthony’s, New York, NY www.licensing.org/events/view/949/ Fall Toy Preview 10/2-10/4 Dallas Market Center, Dallas,TX, USA www.toyassociation.org flip New York Networking 10/3 The Liberty, New York, NY www.licensing.org/events/view/952/ LIMA Retail Symposium 10/10 The Yale Club, New York, NY, USA www.licensing.org/events/view/828/ New York Comic-Con 10/11-10/14 Javits Center, New York, NY www.newyorkcomiccon.com High Point Furniture Market 10/13-10/18 International Home Furnishings Center High Point, NC US www.ihfc.com Brand Licensing Europe 10/16-10/18 Olympia, London, UK www.brandlicensing.eu/ Licensing Market 11/12 Hotel Bayerischerhof - Munich, Germanyhttp://www. www.licensing.org/events/view/853/ www.licensing.org LIMA Breakfast Roundtables Upcoming LIMA webinars October 3: How to Get the Best Out of Trade Shows Presenters: Kelvyn Gardner, LIMA UK; Ian Downes, Start Licensing With the Autumn trade show season almost upon us, it’s time to take stock and prepare to get the best out of them. For the international visitor or exhibitor, trade shows require considerable financial and physical investment. On the eve of Brand Licensing Europe 2012, we’ll show you how to maximise return from your attendance at this and other fairs. October 24: Fact-Based Forecasting Presenter: Jim Lewis, Founder and CEO, Enhanced Retail Solutions Whether you’re a brand owner or licensee, you need to understand the art and science of forecasting. Learn to more accurately project future needs by integrating both hard data points (wholesale inventory, Point Of Sale data) and soft data points (seasonality, trends, execution). Use analytics to organize and rationalize your sku’s to optimize your wholesale inventory and ensure your buyer doesn’t run out of stock. New item/ brand/license forecasting techniques will be discussed as well. November 1: Licensing in Russia Presenter: Paul Tush, Managing Director, Plus Licens Russia This session is aimed at those interested in expansion and business towards the growing CIS market. Russia and the CIS offer opportunities indeed - if you get it right. Plus Licens shares its experiences in Russia and Ukraine, offering do’s and don’ts when dealing with Russian and Ukrainian licensees, how to achieve success, and how to manage in the post-Soviet business culture. It also will give insight into the CIS retail and consumer markets and the social media scene. All LIMA webinars are free to members, $99 per line to non-members. For more information, and to sign up, go to http://www.licensing.org/education/webinar-series/ LIMA International Representatives In addition to LIMA’s offices in the UK, Germany, Hong Kong (for Southeast Asia) and Japan, we are represented in the following countries and regions by representatives who are knowledgeable about the licensing business in their areas. Feel free to contact them. Australia Tony Bugg [email protected] +61 (03) 9769 7922 India Gaurav Marya [email protected] +91 (11) 40665555 Korea Mr. Kyeongwon Kwak [email protected] +82 70 8670 0156 Italy Roberta Nebbia [email protected] +39 02 89690434 Iberia Jana Robles [email protected] +34 93 325 32 87 “New” Europe William Krnjak [email protected] + 38 5 1 6608 232 7 www.licensing.org Australia C O N T I NUED FROM PAGE 3 fashion looks are setting up in Australia. The likes of Gap, Zara and Top Shop out of the UK are already trading in Australia, and from all accounts are securing market share. Zara have secured large sites in both Sydney and Melbourne and Top Shop have recently opened a large store in the Jam Factory in Sth Yarra (an inner Melbourne suburb) The U.S. fashion brand Hollister is also set to launch in Australia in 2013. Local retailer Country Road is looking to acquire Witchery and Ojay a chain of 22 stores in Australia, which was founded in 1976, has recently entered into Administration. This highlights the changing face of retail all around the world. One local retailer who appears to be doing well here is T Bar. This brand, which is T Bar (below) is a local chain, driven totally by T-shirts, that appears to be thriving. based on expression, is T-shirt-only-driven and offers a quality product both online and in stores across the country. They also have a store in Singapore. Online retailers continue to take hold, though it was recently reported that the current bricks-and-mortar retailers including Myer, David Jones, Big W and Target are well positioned over the next 5 years to leverage their existing store locations to help drive their online offerings. A Sydney based company, Girl PR, is setting up a showroom for online retailers to showcase their wares. This is another emerging trend. Peter Alexander, a local fashion retailer who specializes in pyjamas, has recently partnered with Disney to launch a fantastic Minnie range, and with Warner Bros. to launch Wizard of Oz. In a word, “competition” is fierce in fashion. A Sydney based company, Girl PR, is setting up a showroom for online retailers to showcase their wares. Career Stories CONTINUED FROM PAGE 6 move very quickly. I heartily recommend to try to get experience on all sides of licensing - work for a licensor, work for a licensee, work in an agency. It gives you a much greater appreciation of the other side at the negotiation table. Any advice for mid-career professionals looking to expand their competencies? Consider being truly entrepreneurial. While the risks are great, the rewards can be astounding! And get out there and meet people. It can’t always be about email. 8 www.licensing.org WELCOME NEW MEMBERS www.nyx.com Peter Boder, United Labels AG Ciarán Coyle, Beanstalk Dell Furano, Live Nation Merchandising Elias Hofman, Exim Licensing Liz Kalodner, CBS Consumer Products Bettina Koeckler, Rainbow S.p.A. Susie Lecker, Fisher Price Brands Marty Malysz, Dependable Solutions, Inc. Sara Nemerov, Warner Music Group Carla Peyton, BBC Worldwide Americas Maura Regan, LIMA Chairperson, Sesame Workshop Jennifer Richmond, Richmond Management Group Charles Schnaid, Miller, Kaplan, Arase & Co., LLP James Slifer, The Joester Loria Group Cheryl Stoebenau, CAS Marketing Rick Van Brimmer, LIMA Vice Chair,The Ohio State U. Peter Yoder, Cartoon Network Enterprises Save the Ta-Tas LIMA East Coast Representatives Aadarsh Pvt. Ltd. Creacon Entertainment MiCoolBagz Ltd. Story & Co. www.aadarsh.com www.creacon.no http://beingpatient.blogspot.com www.thomasbrezina.com Manish Rajoria Linda Vabo Michael Seres Stefan-Ludwig Guggemos BHCC Group, LLC Haynes & Company MiniMonos Limited The Entertainment Store www.bhccgroup.com www.haynesandcompany.com http://minimonos.com/wb/content/ home www.entertainmentstore.com Mark Presser Elizabeth Haynes Bin Weevils Limited Ice Water Press Pty Ltd www.binweevils.com www.icewaterpress.com.au Amelia Johnson Jane Curtain www.bluetrellis.com www.jpattonondemand.com Pete Reyes Clip Ltd. Licensing Unlimited LLC www.clipdisplay.co.uk www.licensingunlimited.com Paul Runacres Karen Sahetya Confecciones Metro SA NYSE Euronext Troy Sussman The Lion Forge LLC Marsha Wilkes www.thelionforge.com VF Jeanswear Shelley Peters www.vfc.com Jen Wu Julia Fikse www. savethetatas.com Lionsgate Camilo Saman Niemann International GmbH www.niemann-int.com JPatton Bobbie Hunnicutt Barbara Kells Robert Niemann Blue Trellis LIMA Board of Directors Paula Kupfer www.lionsgate.com Legal Corner C O NTINUED FROM PAGE 2 association between a famous mark and lewd sexual activity defiles the former and reduces its commercial value. Ben & Jerry’s got a restraining order earlier this month against the distribution of a collection of pornographic films under the “Ben & Cherry’s” label with such titles as “Boston Cream Thigh” and “Hairy Garcia.” In contrast, a true parody will be so obvious that a clear distinction between the mark and the defendant’s use will be preserved. It is important to note that in trademark law, nothing is an absolute – infringement and dilution claims involve the determination of many factors, not all of which are discussed above. But in short, parody is more likely to provide an out where the subject matter is light, the overall look and feel is different and the defendant uses the mark to make a clever play on words rather than to suggest an association with the trademark owner. When the humor in the accused work is not obvious, or when the humor is directed to something tawdry or depraved, a court is more likely to find that the parody defense does not apply. Nancy C. Morgan, a Partner in the Litigation Group at Greenberg Glusker Fields Claman & Machtinger LLP, specializes in intellectual property litigation involving copyright, trademark, trade dress, false advertising, right of publicity and trade secret disputes. Her practice includes advising clients on issues pertaining to infringement, copyrightability, licensing, ownership and business contracts. Now Available Janee Howard Amber Janis, M Style Marketing Diania Merriam,The Licensing Company Lewis Stark, EisnerAmper Jessica Wichard, The Joester Loria Group LIMA West Coast Representatives Leslie Buhler, Paradox Entertainment Jennifer Cooper, 20th Century Fox Consumer Products Gregory Economos, Sony Pictures Consumer Products Lindsay Friedman, Activision Publishing Marc Mostman, MOST Management LIMA General Counsel Gregory J. Battersby, Grimes & Battersby LLP LIMA Staff Charles Riotto, President Adam Berg, SVP, Membership & New Business Development Martin Brochstein, SVP, Industry Relations & Information Louise Q. Caron, VP, Member Relations Mary Verdegaal, Director, Operations Christina Attardo, Director of Marketing Leah Hunter, Director of Finance & Administration Heike Winner, Managing Director, LIMA Germany Kaori Taniguchi, General Manager, LIMA Japan Tani Wong, Managing Director, LIMA China Kelvyn Gardner, Managing Director, LIMA UK THE BASICS OF LICENSING: How To Extend Brand and Entertainment Properties for Profit By Gregory J. Battersby and Danny Simon Endorsed by LIMA 9 For information, go to BasicsofLicensing.com www.licensing.org
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