How to Read Stock Charts Yahoo Finance ** For this example, go to http://finance.yahoo.com/ ** Enter “Nike” in the search bar. The official company name is Nike, Inc. The ticker symbol is NKE, which is displayed in parentheses next to the name. This stock is traded on the NYSE exchange / market. The current buy price is $68.31 based on the large black number underneath the company name. ** On the left-side navigation column, click on “Profile” which is below the COMPANY heading. Additional instructions are on the back of this page. How to Read Stock Charts Yahoo Finance NIKE  Profile The industry is listed in the Details table. Nike is in the Textile – Apparel Footwear & Accessories industry. The products or services offered can be found in the first paragraph of the Business Summary. Nike engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for men, women, and kids worldwide. ** On the left-side navigation column, click “Historical Prices” which is below the QUOTES heading. The high, low, and close prices for past days can be found here. Use this information to update your spreadsheet.