Technology, Innovation,
Wikinomics, and Steroids
(or How to Run Faster)
Ric Jackson
Director
The FIATECH Consortium
St. Louis Council of Construction Consumers
Taste of Technology Meeting
St. Louis, MO
November 20, 2008
"This is the famous Budweiser beer. We know of no brand produced
by any other brewer which costs so much to brew and age. Our
exclusive Beechwood Aging produces a taste, a smoothness and a
drinkability you will find in no other beer at any price."
Imagine a world…
Where innovative
technologies provide
sustainable solutions
for tomorrow’s
complex issues
Where clean
drinking water is
accessible to all
Where there’s energy enough
to light even the darkest corners
Where climate
change is being
seriously addressed
globally
Where safety and
security are a
reality worldwide
A better world doesn’t have
to be left to the imagination
If we can imagine it, we can build it
Some Issues and Challenges
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Poor productivity
High labor costs
Fragmentation
No R&D funding
Global competition
Changing technology
Aging workforce
Offshoring
Sliding economy
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Population growth
Changing demographics
Aging infrastructure
Software Uninteroperability
Sustainability
Safety
Security
Quality
There is another, broader, and more
troublesome kind of issue….
The
World
is
Flat
Ten Forces that Flattened the World
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11/9/89
8/9/95
Work flow software
Open sourcing
Outsourcing
Offshoring
Supply–chaining
Insourcing
In-forming
The steroids
The Triple
Convergence
 The ten flatteners
converge, create a new flatter playing field
 People and businesses adopt new habits,
skills, processes to get the most out of it
 Billions of new workers from China, India
and former Soviet Union walk onto the field
“New players on a new playing field developing new
processes and habits for horizontal collaboration.”
What must we do to survive and thrive
in this new world?
 Playing field
– Take advantage of it
 Processes
– Streamline
– Adopt new ones
– Deploy new technologies
 People
– Attract the best and the brightest
– Develop next generation leaders
Facts About Entering
Freshman
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They were born in 1990.
Their lifetime has always included AIDS.
Bottle caps have always been screw off and plastic.
The CD was introduced 6 years before they were born.
They have always had an answering machine.
They have always had cable.
They are too young to remember the space shuttle blowing up.
They cannot fathom not having a remote control.
Jay Leno has always been on the Tonight Show.
Popcorn has always been cooked in the microwave.
They never took a swim and thought about Jaws.
They don't know who Mork was or where he was from.
They never heard: "Where's the Beef?“ or "I'd walk a mile for a Camel."
They don’t know who J.R. is and don’t care who shot him.
McDonald's never came in Styrofoam containers.
They don't have a clue how to use a typewriter.
Michael Jackson has always been white.
Source: Beloit College, Wisconsin
How can a company cope?
 Dig inside yourself
– Don’t build walls
– Everyone can see what you are doing
 If small, act big
– Take advantage of all new tools
– Go farther, faster, wider and deeper
 If big, act small
– Let your customers act big
 Collaborate, collaborate, collaborate
– The sun never sets on Rolls-Royce
 Get regular chest x-rays and sell results
– Keep core, outsource other
How can an individual cope?
Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion
or it will be killed.
Every morning a lion wakes up.
It knows it must run faster than the slowest gazelle
or it will starve.
It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.
Learning From The Next
Generation
or
How to Run Faster
How Mass Collaboration Changes
Everything
 Encyclopedias, jetliners,
operating systems, mutual
funds, are being created by
teams numbering in the
thousands or even millions
 Some leaders fear the
heaving growth of these
massive online communities
 Smart firms can harness
collective capability and
genius to spur innovation,
growth, and success
“Flickr, Second Life,
YouTube, MySpace, Linux,
InnoCentive, Wikipedia,
Human Genome.”
The Four Principles of Wikinomics
 Openness
 Peering
 Sharing
 Acting global
Platforms to the Rescue
 Katrina hit Louisiana
Monday, August 29, 2005
 Missing persons locator services
mushroomed; critical data was lost
 Friday, September 2, David
Geilhufe rallied a handful of techies
 They scoured databases and online
bulletin boards by “screen scraping”
 Developed open source (XML) spec:
PeopleFinder Interchange Format
 By Monday 50,000 entries processed;
eventually 1M searches conducted
The Procter &
Gamble Story
 Pace of innovation has doubled in past 5 years
– 7,500 researchers can’t sustain lead
– Outsource 50% of new product and service ideas
 Work for P&G without being on their payroll
– Register on InnoCentive network
 IP is no longer a profit center
– Innovation must extend beyond boundaries of firm to
fringes of the Web
 Ideagoras
– Make ideas, inventions, and scientific expertise around the
planet accessible to innovation-hungry companies
– eBay for ideas
Geeks and Wikis
 60 to 12,000 in 3 years
 Wiki to keep agents in loop
and gather input to innovate
– ??? Agents didn’t use it ???
 Battlefield 2 online
We have a lot to learn from
the next generation.
– “I see you behind the wall.”
– “Just hit our revenue budget.”
– “Reset Linksys router password?”
 Self-organized with collaborative tool
already out there
How can you get with the program?
 Get comfortable with new collaboration
technologies
–
–
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Get your son or daughter to show you Facebook
Join MySpace
Edit a page in Wikipedia
Create a video clip for YouTube
 Find out how these open communities work
 Start planning your innovation ecosystem
How can FIATECH help you?
FIATECH is…
 FIATECH is an industry-led consortium that
provides global leadership in identifying and
accelerating the development, demonstration
and deployment of fully integrated and
automated technologies to deliver the highest
business value throughout the life cycle of all
types of capital projects.
 In achieving this mission, FIATECH has
developed a “Roadmap for Capital Projects” to
ensure right technologies are developed and in
the order that delivers the highest business
value across all phases and processes of the
capital project life cycle.
FIATECH is a Consortium…
FIATECH at a Glance
 Industry-led, collaborative,
not-for-profit, RD&D consortium
– Approx. 80 owners, contractors, suppliers &
research organizations
 Mission: accelerate deployment of
integration and automation technology
– Formed by CII & NIST to address breakthrough opportunity
– Focus on joint industry research, development, deployment
 Mechanism: Focused implementation Projects
– 30 delivered products
 Guide: Capital Projects Technology Roadmap
– Industry-wide research agenda (not just FIATECH)
– Coalescing industry, industry associations, & funding agencies
FIATECH’s Capital Projects
Technology Roadmap Initiative
 Create, maintain
a technology
roadmap for the
capital projects
industry
 Use it to guide
investments in
technology
RD&D
Roadmap
Facts
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330 pages
Nine Elements
43 Focus Areas
161 Projects
“This is not just a
FIATECH agenda;
it’s for the whole
industry.”
Current FIATECH Projects
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Capital Projects Technology Roadmap
Automated Design Workflow Mapping and Checklists
Global Valve Cross-Reference e-Catalog
Automating Equipment Information Exchange
Smart Chips
Leveraging Technology to Improve Construction
Productivity
Operational Facility Roadmap Directory
Streamlining Building and Land Use Regulatory Processes
Adoption of Mobile IT
Attracting the Next Generation
Teaching Core Technology Competencies
Accelerating Deployment of ISO 15926
The FIATECH Approach to
Interoperability, Interoperation, and
Standards:
Find a problem, fix it
Important Definitions
 Interoperability
– The ability of two or more systems or components to
exchange information and to use the information that
has been exchanged
•
IEEE Standard Computer Dictionary: A Compilation of IEEE Standard Computer Glossaries. New York,
NY: 1990
 Standard
– Something set up and established by authority as a rule
for the measure of quantity, weight, extent, value, or
quality
•
Merriam Webster Online Dictionary
The Benefits of Interoperability
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Increases economic competitiveness
Compresses time to market
Reduces infrastructure vulnerability
Expands markets for companies
Decreases supply chain communication costs
Provides global access for software vendors
“The cost of
inadequate
interoperability in
the U.S. capital
facilities industry:
$15.8 billion per
year.”
BIM, BIM Interoperability, and ISO
15926: what they are, what they aren’t
and what you can do about it
BIM is Everywhere
“Bring me back a BIM”
BIM
 A Building Information Model (BIM) is a digital
representation of physical and functional
characteristics of a facility. As such it serves as a
shared knowledge resource for information about a
facility forming a reliable basis for decisions during
its lifecycle from inception onward.
 A basic premise of BIM is collaboration by different
stakeholders at different phases of the life cycle of a
facility to insert, extract, update or modify
information in the BIM to support and reflect the
roles of that stakeholder. The BIM is a shared
digital representation founded on open standards
for interoperability.
Is “Building” a Noun or a Verb?
 Clearly it started life as a noun
– Of little or no interest to Process and Power
Community
 Increasingly being redefined as a verb
– Could ultimately be useful to the Process and
Power community
Does BIM extend across the Lifecycle
of a constructed facility?
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Plan
Design
Engineer
Procure
Construct
Operate
Maintain
Decommission
Dismantle
Mainly here today
Some references
appearing now to
“Lifecycle” Building
Information
Modeling, but still
basically it’s 3D
modeling
Is anyone working on standards for
BIM?
 National Institute for
Building Sciences
 buildingSMART
 National BIM
Standard Committee
A description of what
will be in the standard
The view from FIATECH
“The vision of the future is of a highly automated and seamlessly integrated
environment across all phases and processes of the capital project life cycle. All
information is available to whomever needs it, whenever it’s needed, and wherever
it’s needed.”
“Computer, show me …”
Where Are We Now?
Where Do We Want To Be?
How do we get there?
 Identify the most appropriate standards for
the industry
 Find a way to accelerate their development
and deployment
 Do it
What standard?
 ISO-15926: Integration of life-cycle data for
process plants, including oil and gas
production facilities
– A standard for explicit information integration
and interoperability
 Standardizes
– Terminology
– Information organization
– How systems connect and exchange information
 Implemented using standards from the
World Wide Web Consortium (W3C)
Problem
 ISO 15926 has been under development for 15
years and was not expected to be completed for at
least 5 more years
 Project requirements for data deliverables in
industry were increasing in quantity and fidelity
 Companies couldn’t wait for ISO to complete its
deliberations
 They needed to develop something to use now, not
5 years from now
 Many companies developed their own versions of
the standard for internal use only
Solution
 Work with POSC Caesar to convince ISO to
release to FIATECH what it had developed
 Add to their results what the industry had
been developing for internal use
 Make that available to the industry for
widespread use and further development
 Call it ISO 15926 Work in Progress (WIP)
 Give it back to ISO to complete the formal
standardization process
Accelerating Deployment of ISO 15926
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Project Goals
– Accelerate deployment of a standard-based neutral platform for
• exchanging
• sharing
• integrating
• hand-over
– lifecycle information between different computer systems
Deliverables
– Tested Open Source, compliant integration software that can be
used as basis for commercial developments
– Evergreen Internet-based online library providing a Single Global
Source of
• reference data
• core classes and
• object information models
– Bentley Class Editor available to FIATECH project members to
define/harmonize ISO 15926 classes and information models
Intelligent Data Sets – Accelerating Deployment of ISO15926
ISO 15926: How it Works
Internet
map
exchange
Company
“EPC”
map
Company
“Supplier”
ISO
RDL
ISO 15926
Reference Data
Library (RDL)
The WIP
ISO 15926 WIP - A Living Standard
ISO
Industry
ISO
RDL
Use
Approve
WIP
RDL
You
Contribute
WIP Roles
 Read-only users
– Everyone
 Contributing users
– WIP certified
 WIP approvers
– Domain and modeling experts
WIP Certification
 WIP organization to provide:
– Training
– Certification
– Support
Announcement:
The WIP is Operational!
ADI Project Sponsors/Participants
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Aspen Technology
Atomic Energy of Canada
Autodesk
AVEVA
Bechtel Corporation
Bentley Systems
BP North America
COADE
ConocoPhillips
Consolidated Contractors
Company
DNV
Dow Chemical
DuPont
Fluor Corporation
Georgia Institute of Technology
Hatch
Intergraph
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KBR
Metegrity
NIST
Noumenon Consulting
NRX Global
OntoConsult
OnTrack Engineering
Oracle
POSC Caesar Association
Primavera
Procter & Gamble
RWTH Aachen University
Skire
Smithsonian Institution
Software Innovation
University of Waterloo
USPI-NL
VTT
How to Take Advantage of the WIP
 Owner Operators
– Provide data handover requirements
 EPC Contractors
– Specify ISO 15926 for interoperability
 Equipment suppliers
– Harmonize your systems
 Software vendors
– Implement ISO 15926 and WIP in your products
“Now that this project has delivered on its
promise, we want to spread the message that
there is no longer any reason to wait before
using it. We also want to encourage all those
with whom we do business to begin the
process of adopting it. In fact, each of the
members of the Board of Directors is in the
process of doing exactly that within our own
companies: owners and contractors to require
it in their contracts, and software developers to
implement it. We expect that in the not-toodistant future, it will be a requirement for
doing business all across the process
industry.”
-James B. Porter, Jr.
Chief Engineer and Vice President, Engineering & Operations
DuPont
Going Forward - FIATECH
•ADAPT
Mapping our classes to ISO
15926 [ADI, IDS]
•ADOPT
Use Object Information
Models [OIM] from ISO
15926 to match our
requirements
•DEMAND
Demand our contractors and
suppliers provide us data
in ISO 15926
Manage data independent
from native applications
© Chevron 2008
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Bechtel’s Strategy for Interoperability
Legend
Project Portal
ISO 15926
Financial
Systems
(Oracle 11i)
Bechtel
Microsoft
Intergraph
SharePoint
BSAP
BSAP
BSAP
BSAP
BSAP
BSAP
BSAP
BSAP
BSAP
SP
SP
SP
Staging
Staging
Staging
Table
Table
Table
NRX Global
T
DataBroker
ProjectWise
”Vortex”
SQL Server
Reporting
Service
(SSRS)
SmartPlant
Foundation
ProjectWise
Lifecycle
Server
Asset Hub
T
T
T
Adapter (SOA)
T WCF / WF/SSIS T
T
Standard
T
BizTalk
Server
T
T
ISO 15926
Information Models
T
T
T
WIP
EDI
cXML
CIS/2 / IFC
AEX / GVCC
(ifcXML)
XMpLant
ISO 15926
web service
Intelligent Data Sets – Accelerating Deployment of ISO15926
ISO 15926
Reference Data
Internet
Noumenon
Bechtel
Bentley
ISO 15926 for Bentley
• Phase 1 – Interoperability
• Phase 2 – Intra- operations
• Phase 3 – Persistence
Standards
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Exchange Standards
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–
–
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Content Standards
–
–
–
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–
–
–
–
–
–
–
–
CAD & Bitmap formats (DXF, DWG, DGN, GIF, JPG, CGM,
CAL, BMP, RLE, PCX, TIFF)
Office formats (Excel, Word, PowerPoint, Project)
Report formats PDF, XML, HTML, Word, CSV, Excel
Import formats XML, CSV, XLS, various forms of ASCII (TXT) load files
RAD formats (IGR, PID, SPE, )
Model formats: SAT, DGN,
Manufacturing (ISOGEN .INF/.PCF)
Analysis interfaces (CAESAR II, GT STRUDL, STAAD)
Hundreds of file types through SmartPlant Markup
Direct Interfaces (API’s)
–
–
–

Reference Data: ISO, DIN, JIS, PIP, ANSI, ISA, BSI, KKS,
Foundation Fieldbus, ProfiBus
Datasheet standards: ISA, API, Norsok
Noise calculation: ISA, IEC
"De Facto" File Format Standards
–
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CIMsteel, PKPM (Chinese Structure)
XMPlant, ISO 15926
CAD/Graphics (IGES, STEP, CCITT Group IV, CGM)
Open .NET/ActiveX Interfaces
Direct Interfaces (DCS, Laser Scanning, Premavera)
Middleware (Netweaver, BizTalk)
Alliances
–
–
–
–
SmartPlant Alliance program
SAP
Honeywell, Emerson, Yokogawa
AspenTech
© 2008. Intergraph Corporation. All Rights Reserved.
66
FIATECH/PCA Workshop Results –
“Matrix of Commitments”
FIATECH/PCA Workshop Results –
“Matrix of Commitments”
Project #1: P&ID information exchange between vendors
• Lead by Mike Halloran, VP for Platform Technology, AVEVA
• Participants:

Software Suppliers
–
–
–
–
–
–
Aspentech
AVEVA
Bentley
Innotech
Metegrity
Noumenon

OO / EPC / AEC
–
–
Chevron
DuPont
FIATECH/PCA Workshop Results –
“Matrix of Commitments”
Project #2: 3D model information exchange between vendors
• Lead by Adrian Laud, President, Noumenon
• Participants:

Software Suppliers
–
–
–
–
–
–
–
AVEVA
Bentley
COADE
Dassault
Innotech
Noumenon
Oracle

OO / EPC / AEC
–
–
–
–
CH2MHILL
Chevron
Dow
DuPont
FIATECH/PCA Workshop Results –
“Matrix of Commitments”
Project #3: P&ID to/from 3D model information exchange
• Lead by Dr. Andy McBrien, "Product Manager, Basic Engineering, Aspentech
• Participants:

Software Suppliers
–
–
–
–
–
–
–
–
Aspentech
AVEVA
Bentley
COADE
Innotech
Intergraph
Metegrity
Noumenon

OO / EPC / AEC
–
–
–
–
–
Burns & Roe
CH2MHILL
Dow
Hatch
Intel
ISO 15926 References
IDS – ADI http://ids-adi.org
• IDS Project
http://projects.dnv.com/IDS
• ADI Project
http://www.fiatech.org/projects/idim/iso15926.html
• ISO 15926 Technical Information www.infowebml.ws
• ISO 15926 Knowledge Base www.15926.org
• Contact Robin Benjamins to get engaged!
[email protected]
FIATECH Interoperability Strategy
 Align FIATECH projects (harmonize semantics and
data structures)
 Extend ISO15926 and AEX to power plants (EPRI)
 Bring in permitting and regulatory ( Bob Wible)
 Harmonize with National BIM Standard (IFCs)
 Harmonize with operations (MIMOSA, COBIE)
 Harmonize with geospatial (OGC)
 Harmonize with real estate (OSCRE)
 …
The Four Principles of Wikinomics
 Openness
 Peering
 Sharing
 Acting global
“Flickr, Second Life,
YouTube, MySpace, Linux,
InnoCentive, Wikipedia,
Human Genome.”
The Planets are Aligned
 Business drivers are compelling
 Technology now available to
enable interoperability
 Users can describe
requirements more clearly
 Vendors recognize
interoperability opens new
markets
…then why aren’t we changing faster?
Three Myths That Hold Us Back
 Owners must lead
– Must say what they want, help solve the problem
– Don’t have exclusivity over vision of the future nor means to achieve it
 EPCs will only do what owners tell them to do, and
then only if owners pay for it
– Many large EPCs have tired of waiting for Owners to lead
– Streamlined work processes and forced interoperability inside their
companies
 Technology developers can’t lead, won’t work
together, and want to slow down interoperability to
protect captive markets
– Want to satisfy their customers and stay in business
– Understand interoperability is a train whose progress may be slowed
but whose eventual destination is unmistakable
– Those who embrace change, adjust corporate strategy, will thrive
Top Ten Reasons for Not
Changing
1. “Lawyers.”
2. “Lawyers.”
3. “Introducing technology introduces liability.”
4. “I don’t have time to try something new.”
5. “I don’t understand it, so I don’t want to try it.”
6. “I’m not comfortable with new technology.”
7. “Most of this stuff doesn’t work.”
8. “I tried that once, and got burned.”
9. “Technology costs: people, time, money.”
10. “Change is risky.”
“Too busy” maybe isn’t a good
reason…
Top Ten Reasons to Change
Innovate
or
Evaporate
Source: J.D. Edwards ad in Businesseek
Here’s the Bottom Line:
The Interoperability Train
 This train is
moving fast
 Major
improvements
by end of 2009
FIATECH
Ric Jackson
Director
3925 W. Braker Lane
Austin
Texas
78759-5316
(512) 232-9600 (o)
(512) 422-3456 (m)
[email protected]
“We will either find a way or
make one!”
…Hannibal
Thank you
Questions