How to give great presentations that your audience will love
UAS Conference Series 2013/14 How to give great presentations that your audience will love Jonathan Black Careers Service 1 October 2013 14 September 2010 Page 1 What‟s the point? • Slides are a visual aid • Audience focus • Clear message • What do you want? Presentation is an historic record of your quality • Clearly articulates your conclusions and their supporting data • Accurate and unambiguous • Avoids value judgments • Lays out actions • Self-standing – can be understood without you there, 6 months later Presentation writing is difficult to do well • Unlike essay or article writing, no flowing English • Relies on inductive logic • Requires strong structure on each page… • …and from one page to the next • Needs a strong „red line‟ through the whole document 4 Vertical logic is compelling • Structured like a newspaper article • One topic per page • Does it answer “So what?” • Support the headline with evidence Keep it simple and engage your audience • One idea per page • Brevity adds power • Simple and clear layout • Legible • Reveal the whole slide at once • Clear the „news‟ on the slide first Hard work is in the data collection and analysis • Ideally start from hypotheses • Source and analyse data to test the hypothesis • Push your thinking about the conclusion Edit standard charts • Default Excel charts are very cluttered • Remove every unnecessary line • Fonts usually too small • Colours and fonts may not match overall scheme • Label bars / columns / segments rather than using Legends Oxford has had 20% annual vacancy growth No title Graded colours don‟t 9000 project well 8000 Font too small, 7000 and doesn‟t match 6000 5000 Estimate Actual 4000 3000 Non-standard colours 2000 Scales too1000 detailed 0 2009/10 2010/11 2011/12 2012/13 Tick marks and lines not needed Oxford has had 20% annual vacancy growth Opportunities on CareerConnect 8,000 Estimate 6,000 4,000 Actual 2,000 0 2009/10 2010/11 Sources: CareerConnect, Careers Service analysis 2011/12 2012/13 Student satisfaction has increased over the last 4 years - almost 90% of students now appear satisfied Respondents reporting we „met or exceeded‟ their expectations 0% 20% 40% 2010 2011 2012 2013 Sources: Careers Service annual student surveys 2010-2013 n=800-1,200 60% 80% 100% Direct the viewer‟s attention where you want • Select the necessary data • Draw the right sort of chart • Use different colours to highlight key points • Add comment clouds or arrows Employers view Oxford students as below average on two key employability measures Proportion of employers citing Oxford students as 'better or much better' than the 'average UK student‟ 0% 20% 40% 60% 80% 100% Initiative Self management Communication Planning Leadership CBI‟s 8 key employability measures Innovation & Creativity Business awareness Team work Source: Careers Service Employer survey 2012, n=800 Less than ½ employers think OU students above average HighFliers‟ national survey confirms Oxford‟s improvement 1st Newcastle Loughborough Liverpool Strathclyde Sheffield 7th Source: HighFliers surveys 2009, 2013 Cambridge 1st 2nd Respondents are reasonably broadly drawn – including the usually elusive 5-15 year alumni Respondents' ages n=12,492 Respondents’ gender n=14,938 Female Male % of total respondents with known age 25 20 15 10 5 0 21-26 yrs old 27-31 yrs old 32-36 yrs old 37-41 yrs old 42-46 yrs old 47-51 yrs old 52-56 57+ yrs yrs old old* It‟s not the City; over 30% of respondents have worked in education Source:100%= 15,007 respondents to Careers Service 2011 survey % of respondents who have worked in each sector 0% 5% 10% 15% 20% 25% 30% Education Research Arts, Media & Publishing Legal Services Management/ Administration/Services Banking & Securities Science & Pharmaceuticals Advertising & Communications Retail & Sales Recruitment & HR Protection & Law Enforcement (inc military) Multiple answers allowed 35% …but perceived career advantage of Oxford lasts up to 5 years post-graduation How much of an advantage do you feel attending Oxford has been at each stage in your career? Perceived advantage Source: n=15,007; Careers Service 2011 survey Very2 Slight 1 None 0 0-1 2-5 6-10 10-15 Years since graduating 16+ Sometimes show all data, if the issue is the overall picture • Demonstrates strength in depth • Headline guides viewers‟ attention • Can engage audience in discovery process Demand for access to Oxford careers resources remains strong across the age cohorts… Careers support for alumni - for different age groups 80% Source: n=15,007; Careers Service 2011 survey 70% 60% 50% Receiving mentoring 40% Access to vacancies Psychometric tests 30% CV/resume review 20% Networking events 10% 0% 21-26 yrs old 27-31 yrs old 32-36 yrs old 37-41 yrs old 42-46 yrs old 47-51 yrs old 52-56 57+ yrs yrs old old Women particularly seek mentors and CV reviews… Source: 4,470 female respondents; Careers Service 2011 survey Alumni seeking mentoring 70% Female 80% 60% 70% 50% 60% Male 40% Seeking CV/resumé review 50% 40% 30% 30% 20% 20% 10% 10% 0% 21-26 27-31 32-36 37-41 42-46 47-51 52-56 57+ yrs yrs yrs yrs yrs yrs yrs yrs old old old old old old old old 0% 21-26 27-31 32-36 37-41 42-46 47-51 52-56 57+ yrs yrs yrs yrs yrs yrs yrs yrs old old old old old old old old Younger alumni have relatively more, different employers Mean number of employers (+/- 1 Std Dev) Source: 15,007 respondents; Careers Service 2011 survey Mean number of employers relative to the time in the workplace 8 7 …only 1 more employer on average in next 10 years Mean 3 employers in 6 5 4 3 2 1 0 0 - 5 years 6 - 10 years 11 - 15 years 16 - 20 years 21 - 25 years 26 years plus Years in the workplace How to write a panic-free presentation • Layout overall report with „place holders‟ • Firm up sections as you collect data • Keep reviewing overall order • Check there is an overall story • Finally, „word smith‟ – are you happy with every word and phrase?
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