“How To Recruit With Sales Letters”
By Mike Dillard And Ben Settle
Copyright 2007, Magnetic Sponsoring, LLC
www.MagneticSponsoring.com
This book is copyright 2007, with all rights reserved. It is illegal to copy, distribute, or
create derivative works from this book or the associated audio files in whole or in part, or
to contribute to the copying, distribution, or creating of derivative works of this product.
If you try to copy, steal, or distribute all or any part of this book or the audios to friends,
business partners, or downline members, I will have my attorney contact you with some
very unfortunate news that will probably result in your need to file bankruptcy. In other
words, it’s not worth it. If you would like to share this material with others, set up an
affiliate account and do so legally at www.GetMagneticSponsoring.com.
Now that we’ve dealt with that nasty business, let’s learn…
“How To Recruit With Sales Letters”
By Mike Dillard And Ben Settle
Dear Friend,
Suppose you could sit down, write a simple letter to your prospects, mail it (or email it)
and then your phone starts ringing off the hook...
What if you could send a series of very special emails that turn your leads into paying
customers automatically for you, instead of just getting ignored and deleted?
Whenever you need more business, you simply flip the switch. It's like having the goose
that lays the golden egg. (Except, in this case, you're creating tons of hot, qualified
prospects, and then turning them into new customers and distributors automatically).
Sound too good to be true?
Well stop and think about it first…
A sales letter is the most powerful "master recruiter" you could ever hire. For about the
price of a cup of coffee (or just the cost of turning on your computer if you're using
email) - it will relentlessly go out and deliver your message perfectly, every time.
It will never make excuses.
It will always perform perfectly.
And it will never quit on you.
Simply put, a powerful sales letter is like having a little automatic, money-making
downline-building robot working for you, tirelessly, day and night, 24/7.
In fact, there’s no other skill in the world that’s put more distributors in my downline, and
more money in my pocket.
Let me show you what I mean…
In 2005, my very first sales letter produced 712 paying retail customers in less than 4
months, generating a $7,000/Mo residual income.
I was extremely excited by those results, so I wrote another sales letter that helped me
sponsor 15,424 distributors in less than 2 years.
In 2006, I wrote a third that letter produced over $354,000 in income in less than 7 days.
Five months ago, another one paid for a new $130,000 Aston Martin Vantage.
See what I mean?
And I could go on and on, but my point is that all of this was done without making a
single phone call. I just used a few simply letters that did all of the work for me.
When you learn how to write a real sales letter, you can literally produce distributors,
customers, and cash with the click of a mouse!
But creating that winning sales letter is the hard part...
It took me years and over $10,000 worth of books and courses figure out how to write a
sales letter that really works.
Was it worth it?
Absolutely. But if you want to take a short-cut that will have you writing incredible,
persuasive copy that will put money in your pocket and distributors in your downline
NOW, you’re in the right place.
I decided to create this course with my friend and master copywriter, Ben Settle, in order
to give you a massive short cut when it comes to learning how to write copy that tells,
sells, and sponsors for you.
By the time you finish reading these pages, and listening to the audios, you’ll be lightyears ahead of where you are now, and well on the way to mastering one of the only
skills in the world that can literally allow you to turn your thoughts into a fortune with
nothing more than a pen and piece of paper.
Sincerely,
Mike Dillard
www.MagneticSponsoring.com
- The Most Valuable Website In The World For Network Marketers.
Call #1:
•
Why some sales letters and emails work, while others fail miserably.
•
How to adopt Ben’s unique, “under-the-radar” style that’s perfect to use when
promoting your product or opportunity to even the most skeptical prospects.
•
How to write ads and letters that actually SELL your products and opportunity
without using hype, lies or gimmicks.
•
How to end the "dog days" of phone recruiting by writing a simple,
(duplicatable), letter that tells, sells, and YES, even sponsors for you and your
entire downline 24/7 automatically.
•
The best place to get physical sales letters printed and mailed. (This is who Mike
uses).
Mike’s Personal Notes And Resources From The Call:
These notes are not designed to replace the audios. They have been provided to help you
keep track of, and locate, the many valuable resources mentioned throughout this series.
•
He was interested and inspired by two of the most well-known network marketers
who understand real, direct-response marketing are Art Jonak and Tom “Big Al”
Schreiter. Valuable lessons in marketing and copy can be gained from their work.
Visit www.ArtJonak.com and www.FortuneNow.com
•
“The Seven Lost Secrets Of Success” by Dr. Joe Vitale: www.MrFire.com under
the “books” section.
•
Doug D’Anna: Building a bridge from your prospect to you product.
www.DougDanna.com
•
Gary Bencivenga: “The world’s best copywriter”.
www.BencivengaBullets.com
•
How do you learn Ben’s under the radar style? Copy and learn from people like
www.BottomLineBooks.com and www.Agora.com. Subscribe to Agora’s
newsletter at www.EarlyToRise.com
•
www.TheGaryHalbertLetter.com: Copy Gary’s “Boron Letters” out by hand. All
25 chapters can be found at that site.
•
The AIDA Formula for writing persuasive copy: Attention. Interest. Desire.
Action.
•
Buy the book, “The Irresistible Offer” by Mark Joyner
•
Read this excellent sales letter by Gary Halbert:
www.UltimateColonCleanser.com
•
The difference between a feature and a benefit: A feature is what something is. A
benefit is what something does for you.
•
John Valenty’s Dead Doctor’s Don’t Lie System and Cassette tape are excellent
examples of a duplicatable system driven by an audio and sales letter.
•
Two biggest recruiting tapes I’ve ever seen Magic Wand by Sherman Unkefer
with PrePaid Legal and XanGo. Have them transcribed.
•
www.EScriptionist.com is a great place to get transcriptions done.
•
www.Disk.com is the best place to get CD’s or books printed and delivered.
•
Go to www.BenSettle.com for Ben’s crib sheet.
•
Go to www.SkyMall.com and www.SharperImage.com to get on their mailing
lists. Catalog copy is the best copy you’ll find if you want to learn how to use
punctuation correctly.
Claude Hopkins Schlitz Beer Ad:
•
This is Gary Halbert’s “Coat Of Arms Letter”: It made $1,000,000’s!!!!!!!
www.TheGaryHalbertLetter.com
5687 Ira Road
Bath, Ohio 44210
Phone: 1-216-666-9356
Dear Mr. Macdonald,
Did you know that your family name was recorded with a coat-of-arms in ancient
heraldic archives more than seven centuries ago?
My husband and I discovered this while doing some research for some friends of ours
who have the same last name as you do. We've had an artist recreate the coat-of-arms
exactly as described in the ancient records. This drawing, along with other information
about the name, has been printed up into an attractive one-page report.
The bottom half of the report tells the story of the very old and distinguished family
name of Macdonald. It tells what the name means, its origin, the original family motto, its
place in history and about famous people who share it. The top half has a large, beautiful
reproduction of an artist's drawing of the earliest known coat-of-arms for the name of
Macdonald. This entire report is documented, authentic and printed on parchment-like
paper suitable for framing.
The report so delighted our friends that we have had a few extra copies made in order to
share this information with other people of the same name.
Framed, these reports make distinctive wall decorations and they are great gifts for
relatives. It should be remembered that we have not traced anyone's individual family
tree but have researched back through several centuries to find out about the earliest
people named Macdonald.
All we are asking for them is enough to cover the added expenses of having the extra
copies printed and mailed. (See below.) If you are interested, please let us know right
away as our supply is pretty slim. Just verify that we have your correct name and address
and send the correct amount in cash or check for the number of reports you want. We'll
send them promptly by return mail.
sincerely,
(Nancy Halbert signature)
P.S. If you are ordering only one report, send two dollars ($2.00). Additional reports
ordered at the same time and sent to the same address are one dollar each. Please make
checks payable to me, Nancy L. Halbert.
Call 2:
•
Never get results from your email autoresponder? Here are 11 ways to write autoresponder messages that turn prospects into distributors and customers.
•
The #1 mistake networkers make when sending emails to prospects that kills their
chances of making the sale.
•
How to use Mike’s “passive-promo” technique to make money from your leads
every single time you send an email, even if they never join your business.
•
The BEST email autoresponder service to send your emails with. (This is who
Mike uses right now!)
•
The strategies we’re going to reveal to you are not obvious, not common, but
HIGHLY effective.
Mike’s Personal Notes And Resources From The Call:
•
www.AskDatabase.com is software you can use to poll your audience and get to
know your target market. Ex: “What are the last health products you purchased
and why?”
•
The AIDA Formula for writing persuasive copy: Attention. Interest. Desire.
Action.
•
www.PerryMarshall.com for the best book on Google Adwords.
•
Free publicity is the best kind of advertising you could ever get. Go to
www.MillionDollarPublicity.com and study everything by Paul Hartunian.
Call 3:
•
Never get results from your email autoresponder? Here are 11 ways to write
auto-responder messages that turn prospects into distributors and customers.
•
The #1 mistake networkers make when sending emails to prospects that kills
their chances of making the sale.
•
How to use Mike’s “passive-promo” technique to make money from your
leads every single time you send an email, even if they never join your
business.
•
The BEST email autoresponder service to send your emails with. (This is who
Mike uses right now!)
•
The strategies we’re going to reveal to you are not obvious, not common, but
HIGHLY effective.
Mike’s Personal Notes And Resources From The Call:
•
Ken McCarthy is a highly recommended copywriter and internet marketer.
Study the emails he sends to his list. www.KenMcCarthy.com
•
Eban Pagen, aka, “David DeAngelo” has built their info product business to
$20,000,000+ per year. Their autoresponder email series is probably the
BEST in the industry. Subscribe at www.DoubleYourDating.com and study
them!
•
Are your emails getting to your prospect’s In box? Junk box? Blocked? The
only way to find out is to use www.DeliveryMonitor.com.
•
The autoresponder I use right now is http://www.IContact.com/a.pl/130077. I
highly recommend it.
•
Go to www.MattFurey.com and study his email autoresponder series.
•
Michael Senoff’s website: www.HardToFindSeminars.com.