“How To Recruit With Sales Letters”
“How To Recruit With Sales Letters” By Mike Dillard And Ben Settle Copyright 2007, Magnetic Sponsoring, LLC www.MagneticSponsoring.com This book is copyright 2007, with all rights reserved. It is illegal to copy, distribute, or create derivative works from this book or the associated audio files in whole or in part, or to contribute to the copying, distribution, or creating of derivative works of this product. If you try to copy, steal, or distribute all or any part of this book or the audios to friends, business partners, or downline members, I will have my attorney contact you with some very unfortunate news that will probably result in your need to file bankruptcy. In other words, it’s not worth it. If you would like to share this material with others, set up an affiliate account and do so legally at www.GetMagneticSponsoring.com. Now that we’ve dealt with that nasty business, let’s learn… “How To Recruit With Sales Letters” By Mike Dillard And Ben Settle Dear Friend, Suppose you could sit down, write a simple letter to your prospects, mail it (or email it) and then your phone starts ringing off the hook... What if you could send a series of very special emails that turn your leads into paying customers automatically for you, instead of just getting ignored and deleted? Whenever you need more business, you simply flip the switch. It's like having the goose that lays the golden egg. (Except, in this case, you're creating tons of hot, qualified prospects, and then turning them into new customers and distributors automatically). Sound too good to be true? Well stop and think about it first… A sales letter is the most powerful "master recruiter" you could ever hire. For about the price of a cup of coffee (or just the cost of turning on your computer if you're using email) - it will relentlessly go out and deliver your message perfectly, every time. It will never make excuses. It will always perform perfectly. And it will never quit on you. Simply put, a powerful sales letter is like having a little automatic, money-making downline-building robot working for you, tirelessly, day and night, 24/7. In fact, there’s no other skill in the world that’s put more distributors in my downline, and more money in my pocket. Let me show you what I mean… In 2005, my very first sales letter produced 712 paying retail customers in less than 4 months, generating a $7,000/Mo residual income. I was extremely excited by those results, so I wrote another sales letter that helped me sponsor 15,424 distributors in less than 2 years. In 2006, I wrote a third that letter produced over $354,000 in income in less than 7 days. Five months ago, another one paid for a new $130,000 Aston Martin Vantage. See what I mean? And I could go on and on, but my point is that all of this was done without making a single phone call. I just used a few simply letters that did all of the work for me. When you learn how to write a real sales letter, you can literally produce distributors, customers, and cash with the click of a mouse! But creating that winning sales letter is the hard part... It took me years and over $10,000 worth of books and courses figure out how to write a sales letter that really works. Was it worth it? Absolutely. But if you want to take a short-cut that will have you writing incredible, persuasive copy that will put money in your pocket and distributors in your downline NOW, you’re in the right place. I decided to create this course with my friend and master copywriter, Ben Settle, in order to give you a massive short cut when it comes to learning how to write copy that tells, sells, and sponsors for you. By the time you finish reading these pages, and listening to the audios, you’ll be lightyears ahead of where you are now, and well on the way to mastering one of the only skills in the world that can literally allow you to turn your thoughts into a fortune with nothing more than a pen and piece of paper. Sincerely, Mike Dillard www.MagneticSponsoring.com - The Most Valuable Website In The World For Network Marketers. Call #1: • Why some sales letters and emails work, while others fail miserably. • How to adopt Ben’s unique, “under-the-radar” style that’s perfect to use when promoting your product or opportunity to even the most skeptical prospects. • How to write ads and letters that actually SELL your products and opportunity without using hype, lies or gimmicks. • How to end the "dog days" of phone recruiting by writing a simple, (duplicatable), letter that tells, sells, and YES, even sponsors for you and your entire downline 24/7 automatically. • The best place to get physical sales letters printed and mailed. (This is who Mike uses). Mike’s Personal Notes And Resources From The Call: These notes are not designed to replace the audios. They have been provided to help you keep track of, and locate, the many valuable resources mentioned throughout this series. • He was interested and inspired by two of the most well-known network marketers who understand real, direct-response marketing are Art Jonak and Tom “Big Al” Schreiter. Valuable lessons in marketing and copy can be gained from their work. Visit www.ArtJonak.com and www.FortuneNow.com • “The Seven Lost Secrets Of Success” by Dr. Joe Vitale: www.MrFire.com under the “books” section. • Doug D’Anna: Building a bridge from your prospect to you product. www.DougDanna.com • Gary Bencivenga: “The world’s best copywriter”. www.BencivengaBullets.com • How do you learn Ben’s under the radar style? Copy and learn from people like www.BottomLineBooks.com and www.Agora.com. Subscribe to Agora’s newsletter at www.EarlyToRise.com • www.TheGaryHalbertLetter.com: Copy Gary’s “Boron Letters” out by hand. All 25 chapters can be found at that site. • The AIDA Formula for writing persuasive copy: Attention. Interest. Desire. Action. • Buy the book, “The Irresistible Offer” by Mark Joyner • Read this excellent sales letter by Gary Halbert: www.UltimateColonCleanser.com • The difference between a feature and a benefit: A feature is what something is. A benefit is what something does for you. • John Valenty’s Dead Doctor’s Don’t Lie System and Cassette tape are excellent examples of a duplicatable system driven by an audio and sales letter. • Two biggest recruiting tapes I’ve ever seen Magic Wand by Sherman Unkefer with PrePaid Legal and XanGo. Have them transcribed. • www.EScriptionist.com is a great place to get transcriptions done. • www.Disk.com is the best place to get CD’s or books printed and delivered. • Go to www.BenSettle.com for Ben’s crib sheet. • Go to www.SkyMall.com and www.SharperImage.com to get on their mailing lists. Catalog copy is the best copy you’ll find if you want to learn how to use punctuation correctly. Claude Hopkins Schlitz Beer Ad: • This is Gary Halbert’s “Coat Of Arms Letter”: It made $1,000,000’s!!!!!!! www.TheGaryHalbertLetter.com 5687 Ira Road Bath, Ohio 44210 Phone: 1-216-666-9356 Dear Mr. Macdonald, Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago? My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do. We've had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report. The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells what the name means, its origin, the original family motto, its place in history and about famous people who share it. The top half has a large, beautiful reproduction of an artist's drawing of the earliest known coat-of-arms for the name of Macdonald. This entire report is documented, authentic and printed on parchment-like paper suitable for framing. The report so delighted our friends that we have had a few extra copies made in order to share this information with other people of the same name. Framed, these reports make distinctive wall decorations and they are great gifts for relatives. It should be remembered that we have not traced anyone's individual family tree but have researched back through several centuries to find out about the earliest people named Macdonald. All we are asking for them is enough to cover the added expenses of having the extra copies printed and mailed. (See below.) If you are interested, please let us know right away as our supply is pretty slim. Just verify that we have your correct name and address and send the correct amount in cash or check for the number of reports you want. We'll send them promptly by return mail. sincerely, (Nancy Halbert signature) P.S. If you are ordering only one report, send two dollars ($2.00). Additional reports ordered at the same time and sent to the same address are one dollar each. Please make checks payable to me, Nancy L. Halbert. Call 2: • Never get results from your email autoresponder? Here are 11 ways to write autoresponder messages that turn prospects into distributors and customers. • The #1 mistake networkers make when sending emails to prospects that kills their chances of making the sale. • How to use Mike’s “passive-promo” technique to make money from your leads every single time you send an email, even if they never join your business. • The BEST email autoresponder service to send your emails with. (This is who Mike uses right now!) • The strategies we’re going to reveal to you are not obvious, not common, but HIGHLY effective. Mike’s Personal Notes And Resources From The Call: • www.AskDatabase.com is software you can use to poll your audience and get to know your target market. Ex: “What are the last health products you purchased and why?” • The AIDA Formula for writing persuasive copy: Attention. Interest. Desire. Action. • www.PerryMarshall.com for the best book on Google Adwords. • Free publicity is the best kind of advertising you could ever get. Go to www.MillionDollarPublicity.com and study everything by Paul Hartunian. Call 3: • Never get results from your email autoresponder? Here are 11 ways to write auto-responder messages that turn prospects into distributors and customers. • The #1 mistake networkers make when sending emails to prospects that kills their chances of making the sale. • How to use Mike’s “passive-promo” technique to make money from your leads every single time you send an email, even if they never join your business. • The BEST email autoresponder service to send your emails with. (This is who Mike uses right now!) • The strategies we’re going to reveal to you are not obvious, not common, but HIGHLY effective. Mike’s Personal Notes And Resources From The Call: • Ken McCarthy is a highly recommended copywriter and internet marketer. Study the emails he sends to his list. www.KenMcCarthy.com • Eban Pagen, aka, “David DeAngelo” has built their info product business to $20,000,000+ per year. Their autoresponder email series is probably the BEST in the industry. Subscribe at www.DoubleYourDating.com and study them! • Are your emails getting to your prospect’s In box? Junk box? Blocked? The only way to find out is to use www.DeliveryMonitor.com. • The autoresponder I use right now is http://www.IContact.com/a.pl/130077. I highly recommend it. • Go to www.MattFurey.com and study his email autoresponder series. • Michael Senoff’s website: www.HardToFindSeminars.com.
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