HP Latex 3000 Printer
How to Demo Guide
HP confidential – for HP Internal and authorized reseller use only
Objective
This guide is intended to help with set up and delivery of a demonstration of the capabilities of the HP
Latex 3000 Printer. It is designed to prepare you for a successful demonstration that conveys the
product’s key messages of High Quality & Versatility, Industrial Productivity & Efficiency and
Environmental Differentiation.
Objective ................................................................................................................................................. 1
Preparation for the demo ........................................................................................................................ 2
Items needed for this demonstration ....................................................................................................... 3
The Value Proposition ............................................................................................................................. 4
Introduction.............................................................................................................................................. 5
High Quality Prints .................................................................................................................................. 6
Industrial Productivity ............................................................................................................................ 10
Condensation Collector ......................................................................................................................... 14
Print Care- Overview and Interface ....................................................................................................... 15
Print Care- Maintenance ....................................................................................................................... 17
Print Care- CallMe@HP Remote Assistance ........................................................................................ 19
Print Care- Production Information Panel ............................................................................................. 22
Print Care- Diagnostics ......................................................................................................................... 23
Print Care- Help and Video’s................................................................................................................. 24
Additional Information for Q&A:............................................................................................................. 25
Conclusion............................................................................................................................................. 26
Addendum A: Maintenance Schedule ................................................................................................... 26
Addendum B: A1 Rigid Board Posters .................................................................................................. 27
Preparation for the demo
Adequate preparation is one of the most critical steps you can take for a successful product
demonstration. Plan ahead to ensure that the printer is installed properly and is ready for printing. If
you are expected to print your customer’s file or print on their media, make sure you get these ahead
of time. Use the following points as a checklist to prepare for your demo.

Ensure the printer and RIP software have been installed and set up by trained personnel
according to instructions.

Ensure that the printer is at optimal print health and calibrated.

Make sure there is adequate room around the printer to demonstrate its features

Have one spare dual roll spindle resting in its official HP holder nearby to demonstrate the
integrated differential and grippers.

Make sure you have enough ink installed in the printer.

If you will be printing on media supplied by the customer, acquire this ahead of time.

Pre-RIP all files and test on the target media.

If you will be printing a customer’s file, get this ahead of time and pre-RIP and test the file on
the target media.

Ensure you have datasheets and any other supporting documentation you wish to present.

Wipe down the exterior of the printer to remove dust, ink stains, etc.

Clean up the immediate area to give a nice presentation to your customers.

The demo should start with the printer loaded and printing on a dual roll 2x54” SAV media
displaying printed images from the HP Latex 3000 DVD image files, SAV menu.

The print operator or roll change assistant is ready and briefed
Print Care Preparation:

Open the IPS and HP Print Care applications to ensure that you are connected to the internet
and you have the most up to date version.

If your demo audience is more than three people use a projector to connect to the printer PC
and present on a large screen.
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Items needed for this demonstration
All props are not crucial for the demo but where possible show as many as you can. The stopwatch
can be used to time a roll change to demonstrate the speediness in accordance of the operational
efficiency value proposition. If you are unable to obtain or print the A1 Rigid posters they can
alternatively be projected on a large screen.



Props:
o
NIR Drying lamps
o
Dry Printhead
o
Spectrophotometer
o
Empty ink cartridge
o
OMAS sensor
o
Stopwatch
A1 Rigid Board Posters (alternatively project them on a screen)
o
High Efficiency Drying and Curing
o
Curing Zone Dryer
o
Printhead Arrangement
o
Carbon Fiber Spindles
o
Proactive Maintenance Schedule
o
Versatile Print Modes
o
Frontlit Banners & Papers
o
SAV, Wallcoverings, Frontlit Films
o
Backlits, Textiles & Canvas
o
HP Latex Optimizer
Printed Samples
Acquire or pre-print the following samples of media types to highlight different features – bright
colors, area fills, gradients, skin tones, blacks, small text (positive and negative):

o
6p-6c 100% Indoor High Quality mode on SAV (Japan or men’s wear files)
o
3p-6c 80% Outdoor mode on Banner (Doughnuts)
Media
Make sure you have the following media you intend to print on

o
Dual Roll 2x54” SAV loaded and ready to print
o
Single Roll 1x126” PVC Banner- ready on the spindle
Projector
If you have a large audience it is advised to demonstrate Print Care using a projector on to a large
screen.
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The Value Proposition
Throughout the demo convey to the customer the printers features and benefits as they relate to the
three pillars of the HP Latex 3000. This demo in particular focuses mainly on the breakthrough
combination of Image Quality, Application Versatility and Industrial Productivity
High Quality
&
Versatility
Industrial
Productivity
&
Efficiency
Environmental
Differentiation

6 colors and 1200 dpi –
fine details, smooth
transitions, wide gamut

High productivity – 77
m2/hr indoor quality, 120
m2/hr outdoor quality.

Odorless prints – ideal for
sensitive indoor locations
zzzz

Wide media versatility,
including heat-sensitive
media

Prints are completely dry
and ready for lamination
or finishing

Inks are Greenguard
Children & Schools
Certified

High quality at high
production speeds with
HP Latex Optimizer

Fast loading carbon-fiber
spindles; dual roll
spindles come standard

Inks are UL EcoLogo
Certified, and meet AgBB
criteria

Scratch resistance comp.
to hard solvent inks on
SAV and PVC banner

Print Care proactive
maintenance scheduler,
automated diagnostics

No special ventilation
required, no hazard
warning labels, no HAPs
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Introduction
Alert the operator to start printing 5 minutes before the guests enter the room, so that images are
visible.
Topic
What to do/Props
What to say
Introduction
Give the audience
30 seconds to look
and familiarize
themselves before
talking
Let me introduce you to the HP Latex 3000.
A 3.2m roll-to-roll industrial printer.
The Latex 3000 brings you the renowned image quality
of HP Latex Technologies at its most productive and
industrial level yet. So now you can use latex not just
for the highest value jobs, but for the mainstream of
your production also. In addition, you get all the
environmental advantages of water-based inks.
Let’s first show you what is where on the machine.
Familiarization
We’re standing at the front of the printer. The roll of
media is loaded at the back.
The media comes up and across the platen, down the
front, past the curing module here – I’ll explain that later
– and onto the output spindle at the front.
The operator panel is here on the right. The ink
cartridges are located here on the left.
Introduce
Operator
Operator Smile and
say Hello
Let me also introduce (operators name) who will be
assisting us today
HP Latex 3000 Printer
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High Quality Prints
Topic
What to do/Props
What to say
High
Quality
prints
Show Sample of
what is printingSAV 6p6c 100%
We’re printing here at 77 sqm/hr using the 6p6c indoor
mode.
And Here’s a sample of what we’re printing right now. One
of the key success factors of HP Latex Technologies has
been its Image Quality. As you can see here, the HP
Latex 3000 printer maintains that IQ so we’re not
compromising IQ in order to reach higher throughput.
HP Latex Inks provide rich colors, fine detail and smooth
transitions. The ink layer is smooth, and does not stand off
(as UV does) – it feels part of the graphic.
HP Latex Inks are also very flexible, so they can stretch
and conform with the substrate. Vehicle graphics is a
great example of that.
HP Latex prints come out completely cured and ready to
install or finish immediately, so there is no waiting, unlike
solvent printers.
Drying
Lamps
Prop:
Drying lamp
Let’s remind ourselves how HP latex inks are used to form
an image. The printing process works in two stages – a
drying stage to evaporate most of the liquid content of the
ink, then a curing stage to bond the latex particles
together.
All the products in the latex portfolio work in the same 2stage process. The difference in the Latex 3000 is the
techniques we use for the drying and curing, through a
High Efficiency Curing system.
Now as you may have noticed you can clearly see that
there are lights on the carriage as it is moving up and
down. This is the drying stage that is integrated into the
carriage, and consists of two lamps, one on each side.
(The arrangement is similar to a UV printer). However,
these lamps are Near Infra-Red (NIR) lamps. They are
very efficient in the way they work and switch on and off
very fast. They go into a standby mode when the carriage
is out of the media range, using only 20% of its potential.
Since they switch on and off fast, there are no shutters,
like you would see on a UV printer.
Carriage Drying Lamps
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Topic
What to do/Props
Low
Posters
Temperature
Curing
o Curing Zone
Dryer
o
High Efficiency
Drying and
Curing
What to say
The curing stage is this assembly here at the front of the
printer. It uses forced hot air to evaporate any remaining
liquid and cure the latex particles causing them to
coalesce into a dry, durable film. As demonstrated here
on the poster each module has a fan that pushes the
heated air through nozzle plates
As you can see there is 6 Zones here in front and in
every zone there are 2 independent modules giving a
total of 12 modules – each is regulated with its own
temperature and pressure sensor for efficiency. By
accurately controlling temperature and pressure, you get
very uniform curing, across the width of the media. The
process is also showing how the warm air is constantly
recirculated allowing the system to conserve energy. Like
in the case of the drying lamps when the media is out of
range the curing zone dryer will shut down to preserve
power consumption. An example would be if you were
printing with a single roll.
The drying and curing system is also very efficient.
Compared to an LX850, it actually consumes less than
half the power to print the same job.
Described here on this poster the drying and curing
system works at lower temperatures than the LX850, but
more importantly the duration of that temperature is also
less. - Overall less energy is required. Less energy
means less stress on the media and as a result, the
Latex 3000 can print on some media which are more
sensitive to heat, giving latex even wider versatility.
Curing Zone Modules
Operator: Stop Printing at this point
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Topic
What to do/Props
What to say
Thermal
Inkjet
Printheads
Prop:
Another key factor of the image quality of HP Latex
Technology are the printheads. The printheads in the
Latex 3000 allow for consistent drop ejection, cool
operation with low drop weight variation. The Latex 3000
uses 7 printheads Each of these thermal inkjet printheads
has over 10,000 nozzles, so in total there over 70,000
nozzles in the complete printhead array.
Printhead
Thermal inkjet printheads are user replaceable - the
printheads have these blue labels on the handle which
means the operators are able to replace the printheads in
a very simple snap out and snap in procedure. If a
printhead was needed to be replaced the process take
around 15-20 minutes, including calibration and the printer
is back up and running.
HP 881 Latex Printhead
Printhead Arrangement
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Topic
What to do/Props
What to say
HP Latex
Optimizer
Poster :
Here we have a poster showing the printhead
arrangement where the 3000 has a dual swath setup
meaning we have two printheads with two colors each.
The colors are CMYK, Lc , Lm. This dual arrangement
means the system can achieve higher speeds and great
color to color registration.
Printhead
Arrangement
th
You will see that there is a 7 printhead, and this is used
for the Latex Optimizer.
The optimizer is effectively a transparent ink which is
applied just before the color inks are laid down. The best
way to describe how it works is that the Latex Optimizer
is positively charged at manufacturing and the colored
inks have a negative charge. When the colors ink reach
the surface of the media, the pigment particles are
instantly pinned in position by the optimizer.
There are two main benefits:
Firstly, it provides high image quality, even at the very
high speeds that this machine prints at. The Optimizer
instantly pins the drops of colored ink as they fall, and
prevents the drops spreading out. Secondly, it makes the
drying process very efficient – less energy is required to
evaporate the water from the ink. It is contributing to the
High Efficiency Curing system,
Color
Prop:
Consistency
Spectrophotometer
Another benefit of the High Efficiency Curing system and
the optimizer is the level of color consistency that the
printer can achieve.
Color consistency is important to many customers,
especially in applications such as fleet graphics and wall
coverings, where you install strips or panels edge to
edge. Any color mismatch is immediately noticeable.
Just as with all HP Latex Printers, the Latex 3000 Printer
has a spectrophotometer built into the carriage. If color
accuracy and consistency is important, then you should
use the automatic calibration process each time you use
a new roll of media, to calibrate for slight differences in its
white point.
Through the combination of these, the printer is able to
provide color consistency to within a range of 2dE2000
for 95% of colors.
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Industrial Productivity
Topic
What to do/Props
What to say
As well as providing fast print speeds, the HP Latex 3000
is also very efficient… efficient in terms of its loading
capabilities and efficient in terms of the time it takes to
perform different tasks.
Efficient
Operation
Single
Spindles
Overall, you will be able to produce more than 1,500 sqm
(16,000 sqft) of indoor quality prints in a 24hr period if
required.
Maximum loading on the single roll spindles is 160kg (350
lbs)
The spindles are lightweight carbon-fiber reinforced
structures, with inflatable grips, so they are easy to use
and fast to load.
Efficient
Operation
Dual Rolls
Poster:
Carbon- Fiber
Spindles
In addition to the single rolls spindles, a pair of dual roll
spindles is provided as standard with the printer.
The dual roll spindles have a differential integrated here in
the center. The differential allows the tension in each roll
to be managed independently, in case they are of slightly
different diameters. The dual roll spindles also use
carbon-fiber reinforced, plus inflatable grips, making them
light, as well as being easy to use and fast to load. It is
supported in the center by this center support, which can
be quickly positioned and removed by pressing the lever.
The dual roll spindles can support up to 2 x 70 kg (155
lbs) each, and up to 2 x 1.6m (63”) wide rolls.
Dual Roll Spindles With Integrated Differential
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Topic
What to do/Props
What to say
Efficient
Operation
Fast
Loading
Props:
As well as loading heavy rolls, efficiency also means that
you can get the machine back up and running quickly
once one roll has finished and you need to start the next.
The Latex 3000 has been designed with this in mind, and
to show you we’re going to do a roll change now. Let’s
time the process.
o
Stop watch
o
OMAS sensor
Posters:
o
Four Print Mode
Posters
While changing the rolls comment on the following:
 Loading bar

Automatic Loading process

Edge holders

Curing module moves forward

Start loading process from IPS – media advance
calibration with OMAS; edge detection with
sensor in carriage

In IPS: Substrate advance and selecting media
types
Operator: Change media to Banner 126” and start printing 3p6c 80%
Show 3p6c 80%
Outdoor Banner
sample
While waiting for the unit to warm up:
The print mode you saw earlier was the ‘indoor’ mode,
6p6c @ 77 sqm/hr.
There are many choices of print modes, varying between
4c and 6c, the number of passes and the ink density.
One popular mode, we think, for quality outdoor
applications will be the 3p6c 80% ink density mode,
@120 sqm/hr. (1290 sqft/hr)
Here are some samples of this mode that we printed
earlier.
Show four Print Mode Posters
Efficient
Operation
Hot Swap
Cartridges
Prop:
Empty Cartridge

Other things to comment in spare moments such
as when printer is warming:
Configurations- roll to roll, roll to free-fall, roll to
collector

OMAS Sensor- for Dynamic Swath Alignment

Optical fiber data transfer

Crash sensor which is mounted to the carriage
and if it detects any obstruction it stops
immediately avoiding any damage to the
printheads.
Ink cartridges are 5-liter capacity. There are intermediate
tanks for each, so an empty cartridge can be removed
and replaced (Hot Swappable) without stopping the
printer. (Disconnect and reconnect a print cartridge
while printing)
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They can be easily dismantled so the plastic bag can be
disposed of, and the cardboard recycled.
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Topic
What to do/Props
What to say
Maximum
Uptime
Poster:
As well as being productive and efficient, you also expect
an industrial printer to be up and running all the time. You
need confidence in your printer.
Proactive
Maintenance
Schedule
The Latex 3000 has been designed with that in mind.
Firstly, there are periodic maintenance routines that need
to be done, and you get advanced warning through the
front panel. The concept is similar to your motor car,
where you get a warning of oil changes for example on
the dashboard. And you know in advance what will be
required and when.
The Latex 3000 printer uses the same approach.
The maintenance scheduler tracks usage, and flags up
warnings here on the front panel. When the icon changes
from green to yellow, you know a maintenance routine is
approaching. By clicking the icon, you open an
application called Print Care where the operator can
access a wizard including options to follow. The wizard
provides the operator with step by step instructions and
graphics, guiding the operator through the individual
maintenance tasks.
The engineers have analyzed the life of each component
in the printer, and have grouped them together into
replacement kits shown here on this poster. By
following the routines, you can print with confidence.
Following maintenance routines when they are due will
prevent many failures from occurring. However, not all
failures can be predicted.
So to manage that, the Latex 3000 has diagnostic
capabilities integrated into many of the sub-systems and
sub-components. The Internal Print Server is constantly
running tests, even while the printer is operating, to
monitor for any potential failures that may likely occur. If
there is a failure in any sub-system, it is automatically
reported and an alert shown on the display panel.
If an error message is shown, the operator can simply
click it, and run diagnostics.
If you look inside, you can see many green LEDs on
each of the sub-systems. This means that in many cases
the operator will also be able to spot the failure visually
meaning that technicians can be dispatched with the
correct parts within good time.
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Condensation Collector
Topic
What to do/Props
Condensation Show location of
Collector
collector bottle.
What to say
During the drying and curing process, the liquid content
of the ink is evaporated. In all existing latex printers that
evaporation is simply removed by your standard
ventilation or air conditioning system.
However, the Latex 3000 uses a different approach. The
levels of evaporation would be too high, and you would
start to see condensation, like your breath outside on a
cold day.
So the Latex 3000 has a condensation collector system
incorporated inside. The evaporation is captured inside
the curing system and then fed to the end here to a
system which condenses it back into liquid form, and
captured in a plastic bottle here inside the cover. (show
location)
This provides work zone comfort and reliable printer
operation over a wide range of operating conditions.
You will need to contact your local authorities for correct
disposal of the waste liquid. A waste disposal datasheet
is available which can be provided to the local
authorities, so they can tell you what disposal is
required.
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Print Care- Overview and Interface
This is part two of the demo which will take a detailed look into the features that will be of use to
operators and managers. The Print Care features demonstrated here are what operators can see.
This demo does not cover administrator or service technician sign in permissions.
What to do/Props
What to say
If expecting a large group
connect print care to a
projector, to demo on a
big screen
HP Scitex Print Care is a set of maintenance tools and services that
help you anticipate technical issues before they cause downtime,
maintain smooth operations, and achieve production efficiencies to
reduce costs and waste.
Open IPS and print care
ready to be projected or
shown
The Print Care interface presents a number of panes, menus and
buttons that enable easy navigation and quick access to Print Care
functions. There are four areas that we will focus on. They can be
accessed by clicking the tabs on the left or alternatively from the menu
bar at the top.
Maintenance provides access to scheduled maintenance tasks,
historical maintenance task records and printer software messages
reports and charts
Call Me@HP enables you to contact an HP support agent directly
from the printer. This contact can include chat, remote desktop access,
and the sharing of files, images, and video to help diagnose printer
issues.
Production Information provides access to a Printer overview
dashboard and job accounting reports and charts
Diagnostics provides access to diagnostic test wizards
Highlight the benefits of
being connected to the
internet
Benefits of being Connected
Upon purchase of a new printer you will be presented with an option
that connects the printer to the internet. This means that the printer is
cloud connected to the HP network where you will be kept up to date
with the latest information, remote support and have extended access
to your printer’s data.
Here are the benefits of being connected:

Enhanced Print Care Maintenance capabilities
o
Most up to date maintenance information
o
Access to maintenance wizards and videos, updated
from the cloud
o
Customized creation of maintenance tasks

7 days of production information, if not the last 8 jobs

CallMe@HP remote support, direct and indirect support for
escalations

Faster troubleshooting by allowing HP service to access printer
status and failure data

Automatic alerts of printer firmware and software updates
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
Production Analyzer enabled (optional extra for detailed
analysis)
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Print Care- Maintenance
What to do/Props
What to say
The easiest way to access the maintenance scheduler is to click on the
large maintenance circle in the IPS which will display four different
colors dependent on status. If for example the icon changes from
green to yellow, you know a maintenance routine is approaching. By
clicking the icon, it will automatically open HP Print Care, which gives
you more information on what is required. It also gives you instructions
to follow.
Click the maintenance
status button to access
Print Care
Maintenance task traffic light system
Each maintenance task displays its status in the severity column.
There are 5 different color statuses.

Green- no action needed

Yellow Warning – the maintenance is due shortly, so you can plan
ahead

Orange Critical Period- the maintenance is now due. The printer
will continue to print

Red Halt triangle- the maintenance must be performed to prevent
damage. The printer will still continue to print

Blue- The printer comes with an uptime kit, containing customer
self-replaceable parts (for example the curing resistors). The blue
button provides customers access to step by step instructions to
perform these tasks without the need of a service visit. It does not
change in color and can be accessed as and when needed.
Different Statuses for
maintenance traffic
light system
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What to do/Props
What to say
Let’s say for example that 100 liters maintenance status has turned
orange. The operator double clicks on the icon, this opens a
maintenance wizard which gives step by step instructions with images
to guide the operator through the maintenance tasks related to the
routine. Here it will show several details including the part number
required for the maintenance kit and the estimate time to complete each
task.
A cleaning kit is provided with the machine, to be used for the weekly
and 100 liter maintenance routines. A new cleaning kit is included with
each Operator Maintenance Kit which occurs every 600 liters.
Within the maintenance menu you have three more menus, focusing on
reporting and tasks completed:
Maintenance History
Select Maintenance History in the Maintenance Function Panel. This
window details all maintenance tasks that have been confirmed as
completed within the selected date range.
The Maintenance History window also lists the Replaced Serial
Number, where relevant, the New Serial Number, where relevant,
Maintenance Remarks, and the Replacement Reason for keeping track
of ongoing issues.
Messages
Select Messages in the Maintenance Function Panel this gives access
to report grids and charts that deal with all printer messages.
Printheads
Allows the user to monitor usage by printhead color and age distribution
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Print Care- CallMe@HP Remote Assistance
FOR CUSTOMERS WITH DIRECT SUPPORT ONLY
Customers with indirect support the CallMe@HP button is only available if the
reseller is logged in as an Engineer in Print Care.
What to do/Props
What to say
Imagine you are working with the printer when something goes wrong,
maybe the image quality is impaired or maybe you are receiving error
messages and you don’t know how to resolve the issue, this could
cause downtime in your production schedules.
With CallMe@HP on your printer your remote assistant is ready and
waiting to chat in real time to you and provide assistance service and
support to you or your HP Authorized Channel Partner.
The remote HP technician looks at your printer via a web cam video to
see mechanical problems or diagnostic results, and can view historical
data to help complete maintenance and reach a resolution as quickly
as possible.
Initiate a Call
To launch a Remote assistance call to the call center in the local region
Call Me @ HP
simply open the software and click on the
which will open up the following dialogue box
button
Then complete the required fields of name, address, email, company
name, Country /region and select the problem area and description.
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What to do/Props
What to say
Now you have the option to initiate the webcam menu by clicking this
button on the top right corner to start your webcam and to take any
images of the problem condition to be shared with the remote
technician.
Start the Webcam
Share webcam with
remote technician
Capture still images
And then click I Accept and this will initiate a call with the regional HP
technician followed by a welcome message to say who is answering
your call.
A window opens and shows the current progress of your support call,
as well as messages and status updates. You can send additional
information to the Support Center by typing a message in the
Response text box and clicking Submit.
When a support agent is assigned to your issue, the agent will contact
you using the phone number provided on the support case information
form.
Follow the agent's instructions to continue troubleshooting and resolve
the issue.
Allowing Remote Access to the Printers PC
During the course of a support call, the support agent may send a
request in the Status and information window to access the printer
desktop remotely.
To accept the request, click accept in the Status and information
window. It takes approximately one minute for the remote session to
begin.
Sharing Files
During a support call you are able to share files from the printer to the
support agent or the agent can send files to you.
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Sharing Video
To show the agent the problem condition click on Start broadcast
button
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Print Care- Production Information Panel
What to do/Props
What to say
By selecting Production Information in the Function Panel on the left
hand side, this provides access to all the reports and charts available
for the printer. Reports display data in a grid and charts display data in
the form of a graph.
Report grids and charts are available in the following sections:

Printer overview

Job Accounting
Select Printer Overview in the Production Information Function Panel
on the left hand side, this displays charts and reports that provide a
quick overview of your printer status.
It is important to note if connected to the internet you will have 7 days
of production data. Not connected you will have access to the data for
the 8 previous jobs.
The following charts and reports are displayed by default:

Print Activity

Substrate Consumption by Type

Messages Report

Maintenance Tasks by Severity
You can click the View More link above each chart or report to view the
supporting data in more detail.
Production Information includes reports charts that deal with
jobs and with print consumables compiled from Job, ink usage, and
media usage data.
Double-clicking a row in a Job Accounting report grid opens the
Printing Details information box, which provides summarized
information for the job as well as media details.
The following grids and charts are available:
Print Activity Report Provides information on job statuses,
printing times and printing durations. This report can enable users to
analyze printer utilization and job completion status.
Substrate Consumption by Type, Print Mode, Loading
Method
Provides information on the consumption of substrate over a time
period. This report can enable users to analyze substrate usage where
it may be affected by the substrate type.
Ink Consumption Provides information on the consumption of ink
over a time period. This report can enable users to analyze total ink
usage over time.
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Print Care- Diagnostics
What to do/Props
What to say
The Latex 3000 is constantly running its own automated tests on
several subsystems whilst in operation to forewarn the user of any
possible failures that may occur, however the user may want to run
their own individual tests or with the help of remote support.
Select one of the
subsystems to
demonstrate, but don’t
run the test
Here in the easy-to-use system diagnostics interface you are able to
run tests with just one click. Some user intervention or input may be
required and you will be instructed with step by step instructions and
illustrations.
As you can see tests can be run on subsystem components
individually and can be paused, aborted or looped to help operators or
engineers zone in on the problem.
An ideal opportunity is to run diagnostic tests is after a component has
been replaced to ensure it is working well before resuming production.
Point out options to loop
run stop or abort the tests
Printer Diagnostics generates a summary report that also provides
troubleshooting instructions. You can save and send the report to local
Support or HP R&D for further analysis if necessary
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Print Care- Help and Video’s
What to do/Props
What to say
HP Print Care has an extensive database of help videos which
describe all of the menus that we have just shown. If you are unsure of
any of the procedures the videos can be found in the help guide or by
selecting F1 on the keyboard and look for the related topic video icon.
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Additional Information for Q&A:
During the demo you may get asked questions. Here is a list of popular topics and related information
that you can use to respond to questions.
Topic
Information
Dimensions and weight

6m wide x1.7m deep x 1.7m high 1500kgs (3300 lbs)
Drying Lamps

The lamps are easily replaced by the operator in the annual
service and the process only takes around 30 minutes to complete.

Max power consumption is 3kw per lamp

Warranty is 12 months for newly installed printer and thereafter 90
days warranty applies for subsequent replacements.

Warranty is 12 liters and expected life is 40 liters

They are unique to the Latex 3000 and cannot be used in the
LX850, so not interchangeable
Optimizer

You may think there will be an extra cost for an additional ink. That
is not the case. The Optimizer allows us to use less of the colored
inks, so overall the ink coverage per sqm/sqft is comparable.
Ink Collector Kit

An ink collector kit for the Latex 3000 will be available in early
2014. Without the collector, only non-porous textiles can be
printed.
Intermediate Ink Tanks

There is two 775ml backups per color so depending on the print
mode it could last from 30 minutes to 2 hours
Maintenance

The printer will not automatically stop printing if maintenance items
have not been completed. The reason is to not interfere with
production. However, completing maintenance tasks are of
paramount importance.
Print Care Internet
Connectivity

Not opting for the data transfer agreement will limit the capabilities
like detailed maintenance status, online wizards and videos,
production information, CallMe @HP remote support and
automatic alerts of printer firmware and software updates.
Printheads
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Conclusion
Summarize the features covered in the demo
Topic
What to say
High Productivity
HP’s innovative chemistry of Latex Optimizer enables high print
speeds
Print Zone Efficiency and
wider media versatility
Near Infra-Red drying lamps and individual pressurized curing
modules make efficient use of energy. With lower temperatures
this permits the use of a wider range of media.
Operational Efficiency
Strong, lightweight, carbon fiber reinforced spindles with
integrated differentials improves workflow with quicker loading
times.
Maximum Uptime
Print Care keeps watch over your printer and alerts you of
upcoming maintenance tasks. Diagnostics helps troubleshoot
issues internally, avoiding potential downtime.
Addendum A: Maintenance Schedule
Can be done by
operator?
Duration
Daily Printhead Clean &
Check
Yes
15 min (Auto)
Weekly Maintenance
Yes
40 min
100 Liter Maintenance
Yes
2 hrs
600 Liter Maintenance
Yes
1 day
Printer Maintenance Kit
3000 Liter Maintenance
No
2 days
Service Maintenance Kit
Routine
Notes:




Additional Parts
Required
100 liter cleaning expected ~10,000 sqm / 100,000 sqft
600 liter cleaning: expected ~60,000 sqm / 600,000 sqft
Actual numbers will depend on print mode usage
All items required for cleaning are provided with the printer, and in each Printer Maintenance
Kit
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Addendum B: A1 Rigid Board Posters
Name
Image
Name
High
Efficiency
Drying and
Curing
Printhead
Arrangement
Curing
Zone Dryer
Carbon- Fiber
Spindles
Proactive
Maintenanc
e Schedule
Versatile
Print Modes
Frontlit
Banners
&Papers
SAV,
Wallcovering
s, Frontlit
Films
Backlits,
Textiles&
Canvas
HP Latex
Optimizer
Image
© 2013 Hewlett-Packard Development Company, L.P. The information contained
herein is subject to change without notice. The only warranties for HP products
and services are set forth in the express warranty statements accompanying such
products and services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein.
This document was created in April 2013 based on tests performed by HP. While
specifications are subject to change, reasonable effort was made to ensure the
accuracy of this document on the date it was prepared. Distribution of this
document to end-users or to any other third parties is forbidden. All trademarks are
property of their respective owners.
HP Confidential – for HP and HP Reseller Internal Use Only
April 2013
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27