A CLEAR IDEA of innovation: How to be practically at work creative

A CLEAR IDEA of innovation:
How to be practically creative at work
Tuesday 5 November 2013, 9.00am to 4.30pm FREE
A one-day workshop delivered by The University of Sheffield, in conjunction with
Voluntary Action Sheffield (VAS), as part of the ESRC Festival of Social Science 2013
Third sector organisations are facing increasing pressures to continually innovate in order to survive in the
21st century. But how do you keep coming up with truly original new ideas, and choose which ideas to take
forward? And how can you make sure your new services, activities or processes are successfully realised?
This free workshop draws together extensive research to provide a simple, systematic process for creatively
generating and implementing solutions to challenges at work – CLEAR IDEAS.
The workshop will introduce the CLEAR IDEAS methodology and techniques for analysing opportunities and
generating creative solutions, with guidelines on how to effectively implement these innovative approaches
in the workplace. The workshop will be interactive, with participants working on real work-related
problems that they are currently facing.
Learning outcomes and objectives
By the end of the full-day training course, participants will be able to;
explain a systematic process for generating, choosing and implementing new creative solutions
use analytic thinking techniques to identify major causes and effects underlying situations
use a variety of creative thinking techniques to generate lots of new ideas
understand how to select the best ideas generated using systematic principles
identify key strategies for implanting new ideas.
The course is aimed at managers or those in Committee roles - no previous specialist knowledge is
required. Delegates will be asked to bring with them a work-related issue that they would like to work on
during the workshop, and they are happy to share with other delegates. When booking, please specify the
challenge you would like to work on e.g. “How do we... reduce volunteer turnover, make better use of
resources etc.”
Participants’ feedback
"Dr Kamal Birdi and his team have developed a model that is adaptable, applicable and relevant in today’s
current economic climate" 2012 delegate
"Very practical and useful workshop on innovation. Would recommend to everyone - who doesn't need to be
more innovative?"
2012 delegate
In conjunction with
How to book
To book, complete the booking form and return by email to [email protected] or fax to 0114 253
This training is FREE and lunch is provided. It is likely to be restricted to a maximum of 2 people per
organisation. If you find you are unable to attend the training once booked, please let us know so that we
can allocate your place to another participant.
The Circle, 33 Rockingham Lane, Sheffield S1 4FW
The venue is fully accessible and is a 2 minute walk from Supertram (City Hall/West Street) and West Street
bus stops.
About the CLEAR IDEAS model
The training is based on the work of the Economic and Social Research Council’s Centre for Organization
and Innovation (COI), based at the University of Sheffield. During its 10-year history COI researchers studied
hundreds of private and public sector organisations to identify the major barriers and facilitators of
innovative solutions. The CLEAR IDEAS model has been created as a way of transferring our research
findings into practice.
This approach has been developed by Dr Kamal Birdi over fourteen years through working with
collaborators such as Tetra Pak, the NHS, the BBC, BOC Ltd, Rolls-Royce Engines, Sheffield City Council, SYP
Police, SYP Fire and Rescue, and the former Department of Trade and Industry.
Evidence of impact from past workshops shows that using the CLEAR IDEAS approach can really help
participants to maximize organisational outcomes and enhance value for money in service provision.
Facilitator: Dr Kamal Birdi CPsychol
Dr Kamal Birdi has been engaging in research and practice in the areas
of organisational innovation, learning and performance for over twenty
years at the Institute of Work Psychology. He is a Senior Lecturer at The
University of Sheffield, and a registered Chartered Occupational
He has worked and advised extensively on issues of evaluating and
improving the impact of employee training and development
interventions, including the development of the TOTADO training
evaluation model. In the domain of creativity, he has widely
investigated different methods of developing employee innovation and
assessing the facilitators, inhibitors and consequences of organisational
His new practical training system (CLEAR IDEAS), designed to enhance
the innovativeness of employees, has been run with hundreds of
participants from organisations in the UK and overseas. In 2010, he was
given the British Psychological Society DOP Academic Contribution to
Practice Award for his efforts to improve organisational processes.
Email [email protected]