1. No category


Updates
“How
to
REALLY
use
LinkedIn”
25­1­2010
In
this
document
you
will
find
updates
to
the
book
How
to
REALLY
use
LinkedIn
from
January
2009
until
this
2010
document.
You
will
need
a
copy
of
the
book
to
make
sense
of
these
updates.
LinkedIn
is
a
website
and
changes
continuously,
thus
the
contents
of
the
book
change,
too.
The
purpose
of
this
document
is
to
reflect
those
changes
and
keep
you
current.
If
you
are
missing
anything,
please
let
me
know.
Strategy
Let
me
begin
with
an
important
reminder
that
LinkedIn
is
a
valuable
tool
when
you
stick
to
the
fundamental
strategy
and
start
from
your
goals.
Do
we
always
have
to
pursue
goals?
My
personal
use
of
LinkedIn
depends
on
my
circumstances.
When
we
have
a
big
project
or
actually
need
something,
or
someone,
we
use
LinkedIn
a
lot.
At
other
times
we
tend
to
be
more
reactionary
with
our
use
of
LinkedIn:
following
Groups,
connecting
with
people,
and
contributing
when
we
have
something
to
offer.
It
is
still
vital
to
keep
using
LinkedIn
during
quiet
times
to
keep
the
connections
alive,
maintain
our
networks,
and
make
sure
that
we
remain
on
the
radar
screens
of
other
members.
However,
the
greatest
benefit
is
derived
from
actual
questions
that
seek
help—
whether
we
gain
more
customers,
more
suppliers,
more
partners,
more
employees,
a
new
job,
experts
inside
and
outside
your
own
organization,
and
other
people
who
can
help
you
reach
your
goals.
www.networking‐coach.com
Updates
Page
1
of
22
Chapter
LinkedIn
Functionality
(p.
38)
Despite
the
fact
that
the
layout
has
changed
and
LinkedIn
doesn’t
have
a
left‐
hand
side
menu
anymore,
the
description
of
the
menu
items
remains
the
same.
The
only
thing
you
need
to
do
is
to
find
the
menus
on
top.
Here
are
some
exceptions:
Groups
(p.
40)
Extra
menu
item:
“following”.
This
“following”
option,
apparently
copied
from
Twitter.,can
be
used
to
view
what
topics
people
from
your
network
may
be
posting
in
Discussions.
More
if
offered
than
just
following
people’s
tweets.
Remark:
you
automatically
follow
all
your
first‐degree
connections.
People
who
are
not
in
your
first‐degree
network
can
be
followed
by
adding
them
manually.
Why
would
you
do
this?
• Some
people
write
interesting
content.
• You
may
want
to
build
a
relationship
with
other
people.
• By
reacting
to
their
posts
you
increase
your
exposure.
Extra
item
in
a
Group:
Subgroups
A
Subgroup
is
a
Group
within
a
Group.
This
is
a
very
handy
feature
for
larger
Groups
who
want
to
discuss
topics
in
smaller
Groups
comprised
of
people
having
a
specific
background.
For
example,
when
the
“mother”
Group
is
global,
you
could
make
a
Subgroup
per
country.
Or
when
the
“mother”
Group
is
for
HR
professionals,
Subgroups
might
be
formed
around
Benefits,
Talent
Development,
Salary
Scales,
and
so
on.
Extra
feature:
News
Sharing
LinkedIn,
as
I
wrote
in
How
to
REALLY
use
LinkedIn,
offers
many
ways
to
increase
your
own
visibility
and
credibility
as
well
as
to
maintain
your
relationships.
When
you
look
at
a
particular
item
in
the
News
section
of
a
Group,
you
will
see
a
bar
on
top
with
a
few
options.
Click
on
“Share”
to
share
the
article
with
your
first‐degree
connections.
www.networking‐coach.com
Updates
Page
2
of
22
In
other
words,
you
yourself
don’t
have
to
write
articles.
You
can
also
increase
the
visibility
of
articles
of
other
people
by
posting
a
reference
to
them
in
Groups.
Articles
you
have
posted
yourself,
or
those
that
are
posted
by
others,
can
then
be
shared
with
your
first‐degree
connections
using
News
Sharing.
Contacts
(p.
41)
Extra
menu
item:
“Contact
Organizer”.
This
gives
you
the
option
to
categorize
contacts,
save
profiles,
and
add
notes.
Although
categorization
is
an
interesting
feature,
I
would
rather
keep
the
information
on
my
own
computer.
Remark:
this
feature
is
only
available
for
those
who
have
an
upgraded
account.
Applications
(p.
42)
Three
new
applications
have
been
added:
SAP
Community
Bio
(new)
From
the
LinkedIn
website:
“The
SAP
Community
Network
(SCN)
offers
complex
technical
content
and
expertise
for
SAP
developers,
analysts,
consultants,
and
administrators.
Demonstrate
your
technical
prowess
to
your
colleagues,
potential
employers,
and
the
world
by
broadcasting
your
membership
and
contributions
in
SCN
with
the
SAP
Community
Bio
application.
Your
profile
will
indicate
your
SAP
membership
status,
your
recent
contributions
and
articles,
and
your
SCN
Point
Level.
“
In
my
opinion,
this
is
a
test
to
see
how
the
SAP
community
reacts
to
this
application
and
how
much
they
use
it.
I
assume
when
the
results
are
good,
more
of
these
community
bios,
including
contributions,
will
be
added
to
the
website.
Tweets
(new)
From
the
LinkedIn
website:
“Access
the
most
important
parts
of
the
professional
conversation
with
Tweets,
a
Twitter
client
you
can
use
right
on
LinkedIn.
With
Tweets,
you
can
now
display
your
most
recent
tweets
on
your
LinkedIn
profile.
Tweets
also
gives
you
instant
access
to
the
updates
of
people
you
are
following
on
www.networking‐coach.com
Updates
Page
3
of
22
Twitter
and
the
power
to
tweet,
reply,
and
re­tweet—all
from
your
LinkedIn
home
page.”
For
tips
on
how
to
benefit
from
this
Application,
see
my
remarks
in
the
update
about
the
Profile
(below).
Events
(new)
From
the
LinkedIn
website:
“See
what
events
your
entire
professional
network
is
attending
and
find
events
recommended
to
you
based
on
your
industry
and
job
function!
Meet
up
with
prospects
at
the
next
industry
event
or
re­connect
with
old
friends.
You
can
learn
more
about
each
conference
and
seminar,
including
reading
comments
about
events,
seeing
who's
attending
and
who's
interested.
You
can
put
important
conferences
on
your
profile—even
show
when
you
are
presenting
or
exhibiting!”
For
tips
on
how
to
use
this
Application
to
your
benefit:
see
my
remarks
in
the
update
about
the
Profile
(below).
Polls
(update)
Polls
were
already
mentioned
in
How
to
REALLY
use
LinkedIn,
and
I
now
add
more
advice
on
how
to
use
them.
Polls
can
benefit
you
in
several
ways:
1. Get
useful
input
from
your
own
connections
for
yourself.
2. Get
useful
input
from
your
own
connections
to
use
in
an
article,
3. Increase
your
“Know”
factor
(see
the
Fundamental
Principles
of
Networking
in
How
to
REALLY
use
LinkedIn)
among
your
own
connections.
4. Increase
your
“Know”
factor
with
people
you
want
to
reach
(for
example,
new
customers
or
new
employees).
This
can
be
done
in
two
ways:
o By
paying—which
allows
you
to
select
specific
functions
or
roles
and
consequently
access
to
people
whom
you
don’t
know
yet.
o By
asking
your
first‐degree
connections
to
invite
their
network
to
participate
as
well
If
you
use
this
application,
my
advice
is
to
create
something
with
the
results.
Write
a
blog
post,
a
short
article,
or
create
a
SlideShare
presentation.
Then,
share
the
your
project
with
your
network
and
the
people
who
responded
by
sending
them
the
link
and
showing
it
in
your
Profile
(see
more
tips
in
the
Chapter
about
Profile).
www.networking‐coach.com
Updates
Page
4
of
22
Add
connections
(p.
44)
There
is
no
longer
a
green
button
on
the
left‐hand
side,
but
a
green
hyperlink
on
top
of
the
screen
instead.
This
is
also
accessible
from
Contacts
and
then
you
can
Add
Connections.
Account
&
Settings
(p.
48)
Remark:
this
menu
item
at
the
top
has
been
renamed
“Settings”.
Many
people
ask
questions
about
how
LinkedIn
works
regarding
interactions
between
people
or
how
they
can
change
which
actions
and
details
are
displayed
to
other
people.
This
page
is
the
place
to
learn
and
fine‐tune
how
LinkedIn
works
for
you.
Since
there
are
lots
of
options,
take
your
time
to
click
on
all
items
to
understand
what
they
do.
Use
How
to
REALLY
use
LinkedIn
as
a
guide.
These
are
new
items:
Under
Profile
Settings
•
•
Member
Feed
Settings
o Your
personal
feed
displays
Network
Updates
from
actions
you
have
performed
on
LinkedIn.
You
can
choose
to
whom
it
should
be
visible.
o Choose
one
of
4
options:
My
member
feed
is
visible
to…
 Nobody
(don't
display
my
member
feed)
 My
Connections
(first
degree)
 My
Network
(first
three
degrees)
 Everyone
Twitter
Settings
o Display
your
Twitter
account
on
your
LinkedIn
profile.
Options:
 Yes,
visible
to
anyone
 No,
do
not
display
on
my
profile
o Share
your
tweets
in
your
LinkedIn
status.
Options
 Yes,
share
all
tweets
 Share
only
tweets
that
contain
#in
or
#li
(For
example:
"Working
on
a
new
blog
post
about
increasing
meeting
productivity
#in")
 More
elaborate
tips
can
be
found
at:
http://learn.linkedin.com/twitter/
 Also
read
my
advice
about
this
LinkedIn‐Twitter
integration
in
the
section
of
the
updates
regarding
the
Profile
(see
below)
www.networking‐coach.com
Updates
Page
5
of
22
Brand
new
section
“Groups”
•
•
•
Group
Invitation
Filtering
o You
can
control
how
you’ll
be
notified
of
group
invitations.
Options:
 I
am
open
to
receiving
group
invitations.
(Recommended)
 I
am
not
interested
in
receiving
any
group
invitations.
Group
Invitations
will
then
automatically
be
sent
to
your
“Blocked”
list.
My
Groups:
takes
you
to
the
Groups
page.
Groups
Order
and
Display:
a
very
handy
tool
to
change
the
order
of
the
Groups
of
which
you
are
member.
The
more
Groups
you
join,
the
more
interesting
this
feature
becomes.
www.networking‐coach.com
Updates
Page
6
of
22
Chapter
“How
to
use
LinkedIn:
Basic
Strategy”
(p.
55)
Profile
(p.
55)
Remark:
since
LinkedIn
introduced
the
Maiden
Name
field,
you
don’t
have
to
“abuse”
the
Name
field
anymore.
Extra
item:
“Twitter”.
Here
you
can
link
your
Twitter
and
LinkedIn
accounts
(see
also
the
tips
in
the
Applications
chapter).
However,
think
about
your
strategy
before
integrating
the
two
accounts.
This
is
a
copy/paste
from
a
blog
post
on
my
blog
“The
Networking
Coach’s
Opinion”
(www.janvermeiren.com)
Pros
of
Twitter
integration:
‐
When
someone
looks
at
your
Profile
and
likes
it,
they
can
click
immediately
on
your
Twitter
ID
and
start
following
you.
This
is
a
benefit
because
sometimes
it
is
hard
to
find
someone
on
Twitter
(despite
the
search
engine).
Why?
Not
everybody
uses
their
own
name
or
when
they
do
they
don’t
always
use
the
same
picture
as
on
LinkedIn
(and
then
you
try
to
figure
out
which
John
Smith
he
is).
Of
course,
most
of
the
time
it
is
not
difficult,
but
shortcuts
that
make
our
life
easier
are
better.
‐
You
have
to
post
something
only
once,
instead
of
posting
it
on
Twitter
and
then
again
on
LinkedIn.
This
single
step
makes
life
saves
time.
Cons
of
the
Twitter
integration:
‐
Some
topics
people
post
on
Twitter
are
personal.
Members
of
a
professional
networking
website
may
have
no
interest
in
them
(and
sometimes
it
is
better
that
they
don’t
know
what
their
connections
are
posting;
be
aware
that
everything
you
post
online
might
be
found
by
your
professional
contacts,
so
always
think
of
this
before
you
write!)
‐
Twitter
has
a
different
pace
from
LinkedIn.
Some
people
tweet
20
times
a
day.
LinkedIn
goes
much
slower
and
people
use
it
in
a
different
way.
This
sometimes
frustrates
younger
people
who
prefer
the
speed
of
Facebook
and
Twitter.
But
remember,
it
is
a
website
for
professional
networking
with
its
appropriate
pace.
To
take
care
to
benefit
from
the
advantages,
while
avoiding
the
disadvantages,
take
this
tip
into
account:
www.networking‐coach.com
Updates
Page
7
of
22
As
I
wrote
in
my
book
How
to
REALLY
use
LinkedIn,
there
are
free
services
that
allow
you
to
post
to
different
websites
at
the
same
time
(Facebook,
Plaxo,
MySpace
and
many
others
as
well
as
LinkedIn
and
Twitter).
For
every
message
you
post,
you
can
select
the
websites
where
you
want
it
to
appear,
giving
you
more
control
and
saving
time
as
well.
Such
services
include:
‐
Hellotxt.com
‐
Ping.fm
‐
Pixelpipe.com
New
item:
Personal
Information
You
can
add
your
Phone
Number,
Instant
Messaging
Name,
Address,
Birthday,
and
Marital
Status.
Before
you
fill
in
any
of
these
fields,
ask
yourself
if
you
want
to
share
these
with
the
world
in
general,
and
on
a
professional
networking
website,
in
particular.
Applications
I
have
discovered
new
benefits
from
some
of
the
applications.
This
might
be
very
useful
information
for
you,
too!
SlideShare
application
Use
the
LinkedIn
wizard
to
help
set
up
a
free
account
on
SlideShare.net,
upload
a
document
(it
doesn’t
have
to
be
a
slide
show)
and
link
this
with
your
Profile.
Why?
For
two
reasons:
1. You
can
share
interesting
information
with
your
network.
This
increases
your
“Know,
Like,
and
Trust
factor”
as
well
as
your
personal
branding,
visibility,
and
credibility.
2. SlideShare
is
a
web
site
that
Google
loves.
As
a
consequence,
you
can
achieve
a
high
rank
in
the
search
results.
I
accidentally
discovered
this
when
I
saw
that
one
of
my
presentations
was
second
in
Google!
Many
companies
pay
large
sums
of
money
to
get
their
website
so
high
and
still
fail.
You
might
do
better
this
way,
without
spending
a
cent!
Remarks:
• It
is
always
crucial
to
share
insights
and
tips
with
people
in
your
SlideShare
documents.
“Normal”
marketing
material
or
a
sales
pitch
have
no
place
here.
www.networking‐coach.com
Updates
Page
8
of
22
•
Use
different
slideshows
from
your
regular
presentations
you
do
for
a
live
audience.
If
you
craft
the
latter
well
the
text
is
limited.
You
use
them
as
the
backbone
of
your
presentation
with
lots
of
pictures
and
only
a
small
amount
of
words.
Since
people
don’t
hear
you
when
looking
at
the
documents
on
your
Profile
without
audio
(unless
you
put
extra
effort
into
it
and
make
a
so‐called
SlideCast),
you
might
need
to
rework
your
documents
before
posting
them
on
SlideShare.
Events
When
I
wrote
the
book
all
the
Applications
and
Events
were
brand
new.
In
the
beginning,
Events
was
even
not
categorized
as
an
application.
I
also
predicted
that
LinkedIn
would
do
more
with
it.
It
has
already
happened
and
I
predict
it
will
become
even
more
important
in
the
future.
Why
would
you
use
Events
on
your
Profile?
• People
can
see
what
event
you
are
going
to
attend,
present,
or
exhibit
and
meet
you
there
in
person.
That’s
always
preferable
to
meeting
online.
People
can
see
this
in
your
Profile
or
on
their
Home
Page
under
Updates.
• You
can
help
promote
an
event
(of
your
own
or
someone
else).
There
are
so
many
events
and
often
we
don’t
know
they
exist.
Our
connections
might
discover
many
interesting
events
by
reading
our
Profiles
and
updates
on
their
LinkedIn
Home
Page.
• Of
course,
you
can
also
learn
about
events
by
looking
at
your
Home
Page
and
in
people’s
Profiles
and
find
where
you
can
meet
them.
Google
Presentation
Although
you
might
think:
I
won’t
need
this
one
if
I
already
use
the
SlideShare
application
(and
I
can
use
3
SlideShare
presentations
in
my
Profile
and
only
one
Google
Presentation),
you
might
want
to
reconsider.
Why?
Nowadays,
video
is
used
increasingly
on
the
Internet.
However,
on
LinkedIn
there
is
no
room
for
a
video
UNLESS
you
use
Google
Presentation
in
combination
with
YouTube.
This
is
how
to
add
video
to
your
Profile
using
Google
Presentation:
1
)
Make
a
SHORT
video
(2‐3
minutes)
2
)
Upload
it
to
YouTube
3
)
Go
to
Google
Docs
(you
might
need
to
create
a
new
account
such
as
a
Gmail
account)
4
)
Choose
"Create
New"
and
then
"Presentation"
5
)
Choose
"Insert"
and
then
"Video"
www.networking‐coach.com
Updates
Page
9
of
22
6
)
Search
for
the
video
you
just
uploaded
to
YouTube,
click
on
it
and
press
the
"Select
Video"
button
7
)
Log
in
to
LinkedIn
and
choose
"Profile/Edit
Profile"
8
)
Scroll
down
until
you
see
Applications
(left‐hand
side)
and
Press
"Add
Application"
9
)
Choose
"Google
Presentation"
10)
Select
the
presentation
you
have
just
made.
A
word
of
caution
regarding
the
content:
always
use
videos
(or
slideshows
or
documents)
to
share
tips
and
help
people.
Explicit
sales
messages
have
no
place
on
your
Profile.
Encourage
people
to
know
and
like
you
first
by
sharing
and
helping
(remember
the
“Know,
Like,
Trust
Factor”!).
This
also
applies
to
job
seekers.
Share
some
tips
regarding
your
expertise
in
your
video.
This
will
give
insights
to
future
employers
of
your
potential
value
to
them.
And
video
also
shows
how
proactive
and
creative
you
are
since
almost
nobody
uses
video
in
their
LinkedIn
Profiles.
This
gives
you
an
extra
advantage!
Extra
strategies
for
organizations
using
the
LinkedIn
Profile
To
achieve
better
branding
and
visibility
results
from
a
company’s
point
of
view,
here
are
some
additional
tips:
Websites
I
advise
using
the
websites
on
the
Profile
of
the
employees
of
an
organization
in
the
following
way:
1. Website
1:
link
to
the
home
page
of
the
website
of
the
organization
(for
example:
www.company‐abc.com)
using
the
same
key
words
for
all
coworkers.
Remember
to
use
the
“other”
function
to
add
these
key
words.
Multiple
links
to
a
specific
page
will
cause
it
to
appear
higher
in
Google
(or
another
search
engine)
when
people
search
with
these
key
words.
2. Website
2:
link
to
a
specific
page
on
the
website
of
the
organization
that
relates
to
the
job
of
the
individual.
For
example:
www.company‐
abc.com/products/copiers.html
for
an
account
executive
for
copiers.
Also
use
the
key
words
for
finding
copiers.
This
will
help
the
website
to
reach
a
higher
rank
in
search
engines,
and
it
will
make
a
connection
with
the
expertise
or
job
of
the
individual.
3. Website
3:
“free”
link.
This
can
be
used
to
link
to
a
blog,
a
personal
website,
or
another
web
page
of
the
organization.
www.networking‐coach.com
Updates
Page
10
of
22
Summary
and
specialties
I
explained
in
the
book
“How
to
REALLY
use
LinkedIn”
the
difference
between
Summary
and
Specialties.
In
Specialties
you
find
jargon,
abbreviations,
and
“tech
talk”.
Use
Summary
to
explain
what
you
do
in
words
that
everybody
can
understand,
whatever
their
background.
This
is
my
advice
for
building
your
Summary:
1. One
paragraph
about
the
organization
that
is
the
same
for
all
coworkers.
This
elevates
company
branding.
2. One
or
two
paragraphs
about
the
professional
expertise
of
the
individual.
This
helps
personal
branding.
3. One
paragraph
describing
some
personal
interests.
Let
the
visitors
to
your
Profile
see
more
than
just
your
resume!
www.networking‐coach.com
Updates
Page
11
of
22
Chapter
Advanced
Strategies
(p.
93)
If
readers
had
a
critical
comment
about
the
book,
it
concerned
the
repetition
in
this
chapter.
I
agree
that
many
tips
are
the
same
for
the
different
types
of
people.
However,
my
intention
was
that
everybody
could
read
just
the
part
that
was
applicable
to
them,
NOT
the
other
parts.
But
I
gladly
listen
to
suggestions
for
improving
the
book
(and
everything
else
that
relates
to
Networking
Coach).
I
will
simplify
the
tips
in
the
second
edition
of
the
book.
That
being
said,
here
are
a
few
extra
tips
that
are
applicable
to
all
Profiles:
Make
sure
people
can
see
who
you
are
when
you
look
at
their
Profile.
When
you
look
at
someone’s
Profile
the
default
settings
are
“Only
show
my
anonymous
profile
characteristics,
such
as
industry
and
title”.
Change
the
settings
to
“Show
my
name
and
headline”
so
people
can
see
you
have
visited
their
Profile.
Why?
Chances
are
that
they
will
see
it
and
will
contact
you
because
they
are
curious
why
you
visited
their
Profile.
They
might
contact
you
instead
of
your
having
to
contact
them.
However,
as
you
have
read
in
How
to
REALLY
use
LinkedIn,
I
suggest
that
you
take
action
by
arranging
an
introduction
through
a
mutual
contact.
That
works
much
better
than
waiting
for
other
people
to
contact
you
after
your
visit
to
their
Profile.
Since
it
takes
only
a
few
seconds
to
adjust
these
settings,
you
just
can
add,
“Show
my
name
and
headline”
to
your
“strategy
portfolio”.
How
to
change
those
settings
can
be
found
under
“Settings
(on
top
of
every
page)
‐>
Privacy
Settings
‐>
Profile
Views)
Use
“Who’s
viewed
my
Profile”
In
addition
to
the
previous
tip,
look
for
the
people
who
have
visited
your
Profile.
If
you
find
visitors,
you
can
contact
them
with
thanks
for
visiting
your
Profile
and
ask
how
you
can
help
them.
Refrain
from
selling
yourself
or
your
products/services—your
priority
is
building
relationships.
www.networking‐coach.com
Updates
Page
12
of
22
If
you
see
just
general
characteristics
you
can
click
on
them.
LinkedIn
will
then
do
a
search
with
these
parameters.
Most
of
the
time
it
will
generate
so
many
results
you
won’t
be
able
to
do
anything
with
this
glut
of
information.
But
once
in
a
while
you
might
find
only
one
person.
Then
you
can
contact
them
by
thanking
them
for
visiting
your
Profile
and
asking
them
how
you
can
help.
You
can
determine
visitors
to
your
Home
Page
on
the
right
hand
side
under
“Who’s
viewed
my
Profile?”
By
the
way,
here
is
a
tip
that
was
already
published
in
How
to
REALLY
use
LinkedIn:
many
people
are
confused
when
they
read:
“To
see
more
people,
upgrade
your
account.”
They
think
that
paying
reveals
the
names
of
the
people
instead
of
anonymous
profile
characteristics.
The
limitation
is
that
you
can
see
MORE
people
(with
a
free
account
you
only
see
5
people),
but
not
WHO
they
are.
To
be
able
to
see
who
they
are,
THEY
have
to
change
their
settings
in
their
account.
www.networking‐coach.com
Updates
Page
13
of
22
Chapter
Hot
Discussion
Topics
and
Burning
Questions
(p.
137)
Here
are
some
questions
we
have
received
in
our
presentations,
workshops,
and
training
courses.
“My
Profile
is
not
100%.
How
will
people
react
to
this?”
Relax.
Nobody
can
see
your
percentage.
LinkedIn
uses
this
percentage
only
to
help
you
to
make
your
Profile
as
attractive
as
possible
to
other
people.
So
follow
the
advice
LinkedIn
gives
you,
It
is
OK
if
you
don’t
have
100%
(yet).
“I
want
to
reach
the
help
desk,
but
I
can’t
find
the
contact
form”
It
is
still
there,
but
you
have
to
take
an
extra
step:
• Click
on
“Help”
on
the
top
of
any
page
• Type
one
or
more
keywords
in
your
question
in
the
search
box
• You
will
receive
some
answers
from
the
Frequently
Asked
Questions
database
• On
top
you
will
now
see
an
extra
menu
item
“Ask
Customer
Service”.
Click
on
it
and
use
the
page
to
get
in
touch
with
the
LinkedIn
help
desk.
“How
do
I
remove
and
block
someone
who
is
spamming
the
Group
Discussions?”
As
a
Group
manager
you
can
do
this.
• Go
to
Group/Manage/Members.
• Search
for
their
name.
• At
the
top:
click
on
the
grey
button:
“Remove,
Block,
and
Delete
all
contributions”.
“How
do
I
put
video
on
my
Profile?”
Normally
you
can’t
put
video
on
your
Profile,
unless
you
use
Google
Presentation
together
with
a
YouTube
movie,
as
explained
above.
See
the
chapter
How
to
REALLY
Use
LinkedIn:
Basic
Strategy
and
then
the
sub‐
chapter
“Profile”
in
this
document
for
the
steps
to
accomplish
this.
www.networking‐coach.com
Updates
Page
14
of
22
“How
do
I
save
my
searches
and
where
can
I
find
the
ones
I
have
already
saved?”
After
you
have
performed
a
search,
next
to
the
number
of
results
you
find
the
option:
Save
this
search.
Depending
on
your
account
type
you
may
have
3
(basic
account=free)
to
10
saved
searches.
You
can
find
your
“Saved
Searches”
on
the
right‐hand
side
at
the
top
of
the
page
“Advanced
Search”
in
blue.
Or
at
the
same
location
after
performing
a
search.
“I
upgraded
my
account
so
I
could
send
InMails,
but
I
still
can’t
reach
some
people.”
I
already
explained
that
it
is
much
easier
to
have
yourself
introduced
by
a
mutual
contact
(preferably
using
a
Magic
Email)
than
to
send
“cold”
messages
(to
strangers).
However,
some
people
still
want
to
have
direct
contact
and
since
you
can
send
only
direct
messages
to
people
from
your
first‐degree
network,
they
will
pay
and
upgrade
their
account
so
they
can
send
InMails
(=
direct
messages
to
people
who
are
not
first‐degree
contacts).
However,
some
people
still
can’t
be
reached.
Why?
Because
everybody
can
choose
whether
or
not
to
accept
InMails!
This
can
be
done
under
Settings/Email
Notifications/Contact
Settings.
There
are
two
options:
• I’ll
accept
Introductions
and
InMails
(default)
• I’ll
accept
only
Introductions.
Therefore,
if
people
change
the
default
setting
to
the
limited
one,
you
still
can’t
reach
them,
even
if
you
upgraded
your
account
type.
Tip:
if
you
really
want
to
send
a
direct
message
to
someone,
look
in
his/her
Profile
to
see
which
Groups
(s)he
has
joined
and
become
a
member
as
well.
The
default
settings
allow
people
to
accept
direct
messages
from
other
Group
members
whether
they
are
in
their
first
degree
network
or
not!
This
option
can
be
turned
off
as
well,
but
most
people
leave
it
active.
www.networking‐coach.com
Updates
Page
15
of
22
Chapter
Free
Tools
To
Save
You
Time
When
Working
With
LinkedIn
(p.
166)
There
are
two
extra
tips
for
this
chapter.
HelloTxt
An
alternative
to
Hellotxt.com
for
posting
your
status
updates
or
tweets
just
once
and
having
them
appear
on
all
the
websites
where
you
have
an
account:
‐ ping.fm
‐ pixelpipe.com
TinyURL
An
alternative
for
TinyURL
that
also
shows
how
many
people
clicked
on
the
shortened
hyperlink,
is
Tr.im
(http://tr.im).
You
will
also
receive
other
identifying
information:
e.g.,
when
people
clicked
on
one
of
your
links,
which
website
they
came
from
(when
you
use
Tr.im
in
combination
with
HelloTxt
you
always
can
see
if
people
come
from
LinkedIn,
Twitter,
Facebook
or
another
website),
from
which
countries,
and
so
on.
www.networking‐coach.com
Updates
Page
16
of
22
Update
on
Ads
This
part
of
LinkedIn
is
for
a
limited
audience
and
thus
is
a
separate
item
in
this
document.
It
is
worth
mentioning
because
many
companies
might
benefit
from
it.
For
your
information
I
will
provide
you
with
an
overview
of
the
options
(disclaimer:
this
is
copy
from
the
LinkedIn
website).
I
don’t
use
this
function
on
the
LinkedIn
website
myself
but
I
wanted
you
to
know
that
it
exists.
If
you
are
interested
in
using
Ads,
please
go
to
the
LinkedIn
website
or
contact
LinkedIn
(not
us
).
You
will
find
these
options
at
the
bottom
of
every
page
on
LinkedIn
under
“Advertising”.
There
are
two
ways
to
use
ads
on
LinkedIn:
Large
corporations
(or
organizations
with
a
larger
budget:
+25.000
dollars):
direct
link
http://advertising.linkedin.com/
1. Custom
LinkedIn
Group
(http://advertising.linkedin.com/customgroup):
the
only
difference
for
the
moment
from
a
regular
LinkedIn
Group
is
that
you
can
add
a
video
and
RSS
feed
on
the
overview
page.
2. Four
ways
to
target
a
specific
audience:
a. Run
of
Professional
Targeting:
Reach
out
to
all
57M
affluent,
influential,
and
motivated
professionals
on
LinkedIn.
b. InCrowd
Targeting:
Efficiently
send
a
message
to
one
of
nine
popular,
pre‐defined
target
groups:
i. Small
&
Medium
Business
Professionals:
Professionals
working
in
companies
with
50
to
500
employees—more
than
3.7M
ii. Business
Decision
Makers.
Directors
and
above
at
any
size
company—more
than
7.0M
iii. Financial
Service
Professionals.
Finance
professionals
or
those
who
work
in
the
financial
services
industry—more
than
7.5M
iv. Sales
Professionals.
Professionals
whose
job
function
is
sales—more
than
2.8M
v. Marketing
Professionals
or
those
who
work
in
the
marketing
and
advertising
industry—more
than
3.5M
vi. Startup
Professionals.
Professionals
working
at
companies
with
1
to
50
employees—more
than
3.2M
vii. Corporate
Executives.
Directors
and
above
at
companies
with
more
than
500
employees—more
than
2M
viii. IT
Professionals
whose
job
function
is
IT
or
engineering
—
more
than
5.5M
www.networking‐coach.com
Updates
Page
17
of
22
ix. Career
Changers.
Professionals
who
have
changed
positions
or
employers
in
the
last
60
days—more
than
970k
c. Content
Targeting:
Deliver
your
message
in
areas
contextually
relevant
to
your
brand,
product,
or
service.
d. Custom
Targeting:
Identify
and
target
hard‐to‐reach
audiences
using
multi‐faceted
profiles
or
behavioral
data.
3. Means
to
reach
them:
a. Display
Advertising:
bannering.
b. Sponsorships:
i. Answers
ii. Polls
iii. Events
iv. Applications
c. White
Paper
Distribution
d. Partner
Messages
LinkedIn
Direct
Ads
for
any
budget
direct
link:
www.linkedin.com/directads
LinkedIn
Ads
work
the
same
way
as
Google
Ads:
• You
make
a
small
ad
(title,
2
lines
description
and
a
link)
• You
choose
your
target
market.
LinkedIn
lets
you
combine
these
parameters:
o Company
Size
o Job
Function
o Industry
o Seniority
o Gender
o Age
o Geography:
 So
far
LinkedIn
lets
you
choose
only
a
specific
geographical
location
with
more
than
1
million
members.
At
the
time
of
writing,
the
countries
were
Australia,
Canada,
India,
Netherlands,
UK.
and
USA
(and
each
state
of
the
USA).
• You
choose
a
daily
budget
(minimum
10
US
dollars
per
day)
and
Pay
per
Click
(minimum
2
US
dollars
per
click,
making
it
pretty
expensive
compared
with
Google,
but
making
people
think
more
avoids
ad‐spam)
or
Pay
Per
1000
impressions
(minimum
3
US
dollars).
www.networking‐coach.com
Updates
Page
18
of
22
Recruiting
on
LinkedIn
LinkedIn
is
a
fantastic
tool
to
find
new
employees.
How
to
use
LinkedIn
to
find
them?
For
starters,
I
suggest
you
read
all
the
tips
in
How
to
REALLY
use
LinkedIn
and
use
LinkedIn
to
recruit
people.
First
begin
with
the
basic
strategy
and
then
follow
the
advanced
strategies.
If
you
want
more
results,
or
an
even
better
tool,
contact
LinkedIn
directly
for
their
LinkedIn
Talent
Advantage
program
(see
also
http://talent.linkedin.com)
I
wish
you
happy
networking!
Jan
PS:
If
you
know
people
who
are
struggling
beginners
with
LinkedIn,
feel
free
to
mention
the
FREE
light
version
of
the
book
How
to
REALLY
use
LinkedIn
which
can
be
found
at
www.how‐to‐really‐use‐linkedin.com
www.networking‐coach.com
Updates
Page
19
of
22
About
Jan
Vermeiren
and
Networking
Coach
Other
than
other
training
companies
Jan
Vermeiren
and
the
team
of
Networking
Coach
are
specialized
in
online
and
offline
networking
and
referrals.
So
we
don’t
do
anything
else,
but
for
other
topics,
we
are
happy
to
connect
you
with
a
specialist
from
our
network.
Products
•
•
•
•
•
Free
networking
e­course:
www.networking‐coach.com
Network
book
and
bestseller:
“Let’s
Connect!
A
practical
guide
for
networking
at
events
and
on
the
web
for
every
professional
whether
in
sales
or
not
(free
light
version
available
at
www.letsconnect.be)
Network
CD:
“Let’s
Connect
at
an
Event.
Thirty
immediately‐applicable
networking
tips
to
make
every
event
a
success”
(free
light
version
available
at
www.networking‐coach.com
)
Everlasting
Referrals
Home
Study
Course:
how
to
create
a
network
of
“ambassadors”
that
will
bring
you
in
contact
with
prequalified
prospects
so
you
can
end
cold
calling
(www.everlasting‐referrals.com)
Book
How
to
REALLY
use
LinkedIn
(you
already
know
that
one
):
www.how‐to‐really‐use‐linkedin.com
Services
For
individuals:
•
Workshops
and
training
courses
(open
format
and
customized):
o Introduction
session:
networking
or
referrals
(half
day)
o What’s
Your
Sticky
Story©?
(half
day)
o Proactive
Networker
Training
Course
(2
days)
o Everlasting
Referrals
Training
Course
(2
days,
for
business
owners
and
sales
personnel)
o Power
of
Networking
and
Referrals
Course
(3
days,
for
business
owners
and
sales
personnel)
o Smart
Networking
Training
Course
(3,5
days)
www.networking‐coach.com
Updates
Page
20
of
22
•
o We
happily
provide
tailored
training
courses
in
a
class
room
format,
or
via
teleseminars
or
webinars
or
a
combination
of
these
formats.
(Interactive)
Presentations
and
Keynote
Speeches,
some
examples:
o “Everlasting
Referrals,
No
More
Cold
Calls”.
What
are
the
7
main
reasons
that
most
organizations
don't
receive
(spontaneous)
referrals
and
what
to
do
about
it?
o “Your
Net
Works”.
How
to
tap
into
the
Power
of
your
Network.
o Network
toward
a
new
job.
o “What's
your
Sticky
Story©?”
How
to
answer
“And
what
do
you
do?”
in
a
memorable
way.
o “Oh
no,
another
reception”.
How
to
network
efficiently
at
a
business
cocktail
gathering,
conference,
or
any
other
event.
o “How
to
REALLY
use
LinkedIn”.
How
to
find
and
be
introduced
to
the
people
who
can
help
you
reach
your
goals
(new
customers,
a
new
job,
new
employees,
suppliers,
partners,
or
experts).
Detailed
descriptions
and
the
calendar
of
open
training
courses
and
seminars
can
be
found
at
www.networking­coach.com
For
organizations:
• Interactive
presentations
and
keynote
speeches
(see
above)
• Strategic
consulting
to
integrate
networking
and
referrals
as
a
sales
strategy
• Strategic
consulting
to
integrate
networking
and
referrals
for
recruitment
• Advice
on
how
to
stimulate
networking
between
participants
in
a
networking
event
Contact
us
for
a
presentation,
in­company
workshop
or
advice
via
+32
3
216
27
47
or
connect­with­us@networking­coach.com
www.networking‐coach.com
Updates
Page
21
of
22
References
Here
are
some
of
the
companies
and
professional
organizations
for
whom
Networking
Coach
team
has
worked:
Accenture,
Agoria,
Alcatel,
Antwerp
Diamond
Bank,
Belgacom,
BIASS,
Bosch,
Colruyt,
CTG,
Deloitte,
Delta
Lloyd
Bank,
Dexia,
Dupont,
Eandis,
ECM
Congres
(European
Cities
Marketing),
EDS,
Ernst
&
Young,
Euphony,
Fortis,
Gemeente
Den
Haag,
Getronics,
IBM,
ING,
Janssen
Farmaceutica,
Johnson
Controls,
KBC,
Leaseplan,
Mobistar,
MOVI,
Nationale
Bank
van
België,
Nike,
Partena,
Resources
Global
Professionals,
SAP,
SD
Worx,
Securex,
Siemens,
SOFIA,
Stad
Gent,
Stichting
Kwaliteitskring
Limburg,
Stichting
Marketing,
Sun
Microsystems,
Telenet,
TNT,
TvZ‐congres,
Unisys,
Unizo,
USG
People,
Van
Breda
Risks
&
Benefits,
VIK,
VKW,
Vlaamse
Overheid
Bestuurszaken,
VMA,
VOKA,
VVSG,
Women
and
Network
and
many
small
business
owners
and
freelancers.
These
are
some
of
the
universities,
alumni
organizations
and
non­profit
organizations
organizations
for
whom
Networking
Coach
team
has
worked
:
Aiesec,
Ehsal
Alumni,
RSM
Erasmus
International
MBA
Rotterdam,
Hogeschool
Arnhem
Nijmegen
Alumni,
JCI
(Junior
Chamber
International),
Karel
De
Grote
Hogeschool,
Markant,
Palliatieve
Zorgen
Netwerk,
Provinciale
Hogeschool
Limburg,
PSA
Holland
(Professional
Speakers
Association
Holland),
Solvay
Business
School
Alumni,
University
of
Antwerp
Management
School
and
Vlerick
Leuven
Management
School
International
MBA.
Subscribe
to
the
monthly
network‐
and
referral
tips
from
Jan
Vermeiren
and
his
fellow
networking
and
referral
experts
from
all
over
the
world
(www.networking‐coach.com).
Read
Jan’s
weekly
blog
full
of
networking
and
referral
tips
at
www.janvermeiren.com
Contact
us
via
+32
3
216
27
47
or
connect‐with‐us@networking‐coach.com
www.networking‐coach.com
Updates
Page
22
of
22