and Connecting Talent with Opportunity at Massive Scale John Ferenchak Regional Sales Manager Senior Enterprise Relationship Management LinkedIn Corporation, NYC Ari Jubelirer Senior Enterprise Relationship Manager LinkedIn Corporation, NYC 3 LinkedIn is the world’s largest professional network 225M+ +2 new Members Worldwide Members Per Second 86 Fortune 100 Companies use LinkedIn Solutions to Hire Talent Why Create a LinkedIn Profile? The value we bring to our members Identity. Insights. Everywhere. Identity Connect, find, and be found by companies you want to work for, in the disciplines you have passion for 225M Professionals FY 2011 Insights Be great at what you do- learn from those who you admire, connect with those who are successful and in your network- create “mentor” opportunities at scale 1M+ 2B+ 2.7M Professional Network Updates Company Groups Viewed Weekly Pages Feb 2012 Insights: Bring the Networking Event to your Home Access Emory at www.linkedin.com/alumni l 8 Everywhere Working everywhere our members work- have access when you need, where you need: locally, regionally, globally 27% Unique Visiting Members Come Through Mobile Apps Feb 2013 What Professional Recruiters are Looking For Professional Online Presence: We will “Google” Your Name Experience, Skills and Subject Matter Expertise- Technical, Communication- How Will You Add Value/Revenue? Activities and Interests- Volunteering, Leadership, Clubs and Groups- How Will You Positively Impact Our Culture? Who Do You Know? *Employee Referrals are the Most Trusted, Credible Sources Of Hire for any Organization* How Do I Get Noticed? Where are Recruiters Looking? Job Boards are Static- Stale Resumes Job Postings are Dated LinkedIn is Organic, Viral, Social Ecosystem What? Why? What’s in it for me? What’s in it for me? 4 Quick Tips on Leveraging LinkedIn as Your Social Media Platform for Economic Opportunity 1. Build Your Professional Brand- What Recruiters Use to Make Their Hiring Decisions Professional Photo MOST IMPORTANT. Jennifer Jeffries Gallagher Manager, Emory University Recruiting and The Emory Search Group at Emory University Professional Details 13 1. Build your professional brand- Get Trusted Recommendations to Support Your Profile and Story Ask for Recommendations 2. Make Trusted Connections- Reach Out With Specific Message and Strategy 15 3. Do Your Research Before the Interview- Why Should We Hire You? What Do You Know About Us? What Specific Value Will You Add? 16 4. Apply to Your Dream Job- Apply Your Skills, Interests and Subject Matter Expertise 17 4. Apply to Your Dream Job- Define your Criteria and Be Your Own Recruiter Save the Opportunities that You Like and Research the Company! 18 4. Apply to Your Dream Job- Sort Opportunities by Your Personal Relationships Use Your Connections for Introductions to Hiring Managers and Company Insights! 19 In Summary: • Create a Robust Profile –You Will Be “Googled” • Bring the Networking Event Home- Make Strategic Connections • Leverage Those Connections for Insights and Referrals • Stay Active and Involved- Post, Research, Connect 20