How to Use Facebook & Twitter for Your Business Brian McGrath Search Engine Optimization Strategist Mannix Marketing, Inc. www.mannixmarketing.com What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). – Wikipedia www.mannixmarketing.com How Can You Use Social Media? Meet people and start conversations - Interact and engage your customers and potential customers Answer questions – Help others Ask questions – Build brand awareness Provide quality content Drive traffic to your website and business Whether you network face to face, or via online communities – it’s the same principle www.mannixmarketing.com Social Media Optimization: Facts What is the most visited website in the US? Facebook How many times do Twitter users Tweet a day? 50 millions tweets a day 100 million active users www.mannixmarketing.com Social Media is Viral… What DOES… VIRAL mean? It’s the way that information is spread on social media sites. I post something, my 100 friends see it, their 100 friends see it – pretty soon thousands and thousands of people have seen it; sometimes millions, and sometimes in minutes www.mannixmarketing.com Social Media is Viral… What DOES… VIRAL mean? It took Adirondack.net three years to get 3000 Email Newsletter Subscribers… How long did it take Adirondack.net to get 30,000 fans on Facebook? Only 3 Months!!! www.mannixmarketing.com Facebook • Personal Pages • Groups • Business Fan Pages Facebook • Personal Pages – Personal pages are for people – Used to share updates, photos, videos, etc. – These are the people who become fans of your Business Facebook Page Facebook • Group Pages – Can be created to support groups, causes, events, businesses – More enclosed that a Business Page – Limited in applications you can use Facebook • Business Fan Pages – – – – Visible to wide audience Applications easily integrate Some page analytics available Can have multiple admins Vanity URLs When you set up a page, you get assigned a url that is facebook.com/pages/city/business/characters/characters/….. - Hard to remember - Easy to mis-type - Hard to communicate www.mannixmarketing.com Vanity URLs www.mannixmarketing.com Vanity URLs Solution is a vanity url www.mannixmarketing.com Vanity URLs www.mannixmarketing.com Vanity URLs http://www.facebook.com/MannixMarketing Easy to remember Easy to relate to your business All you need is 25 fans http://www.facebook.com/username/ (be sure you are reserving the name for your Facebook page, not your personal account) Please Remember That Once You Select A Vanity URL, You CANNOT Change It! www.mannixmarketing.com Getting Repeat Visitors and Active Readers How can you get repeat visitors and active readers? - Get people to expect something from you on a regular basis - Simple as telling people that each day/week you’ll post a special discount code or password for a small freebie - Joke of the day - Link to great article - Photo of the week - Video of the week www.mannixmarketing.com Repeat Visitors www.mannixmarketing.com Your Fans Are Ready To Be Engaged How can you get the to interact? - Think of topics that they’ll get involved with, and put it right in you ‘What’s on your mind?’ box - Ask a question - Comment on something people can relate to This increases engagement with fans and gives you instant feedback. When people give you a thumbs up or comment on your page, an update gets posted to their wall – continuing the viralness of facebook www.mannixmarketing.com Start A Conversation Image of white box asking a question Increases engagement with fans Get feedback www.mannixmarketing.com Facebook Applications We all know that Facebook is powerful but when you add an Application (or program to it) you can do so much more. There are thousands of “apps” for Facebook from database apps, sweepstakes apps, coupon apps. Anything you want to do, you can probably do on Facebook and it’s all centered around engagement. www.mannixmarketing.com Top 5’s Increases engagement with fans Get feedback http://fanappz.com/features/ www.mannixmarketing.com Top 5’s 3 hours or less – with Destiny www.mannixmarketing.com Polls Increases engagement with fans Get feedback Applications like Fan Appz, Polls, Poll www.mannixmar keting.com Polls www.mannixmarketing.com Polls www.mannixmarketing.com www.mannixmarketing.com Quizzes Fan Appz or similar application Something interesting to ask about Images Can make into a contest www.mannixmarketing.com www.mannixmarketing.com www.mannixmarketing.com www.mannixmarketing.com FBML Facebook Mark Up Language FBML let’s you create tabs that are unique FBML also allows you to change the look a bit of the left nav Just become a fan of Static FBML in Facebook www.mannixmarketing.com Fan Only Content Entice people to become fans of your Facebook page Fans see one things (coupons, links, promotions) while non-fans see another on the same tab www.mannixmarketing.com www.mannixmarketing.com www.mannixmarketing.com www.mannixmarketing.com Also Facebook Applications For Sharing blogs Sweepstakes Contests eCommerce Storefront Video Sharing testimonials www.mannixmarketing.com Facebook Applications Facebook has directory of great apps http://www.facebook.com/apps/directory.php Business-centered Apps Promotion Apps Top 5 Apps, Quizzes and More www.mannixmarketing.com Videos Remember you can share videos on Facebook Commercials Presentations Short clips Messages www.mannixmarketing.com Videos Just go to your Edit page, scroll down to Video, click Edit and choose a video from ones on your computer Or you could upload your video to YouTube and share them with your fans by linking to it in your What’s on your mind? Box www.mannixmarketing.com Insights Facebook’s stats, available to all admin to a page Analytics like: Interactions Post quality Fan counts Page views And more www.mannixmarketing.com Twitter Build credibility Marketing Listen to your audience Connect to customers Share www.mannixmarketing.com Twitter Get followers Get listed in Yellow Pages like Twellow.com and MyTwitterDirectory.com Find people to follow in same directories Follow those following businesses or accounts related to your industry www.mannixmarketing.com Provide Information Link to: Articles Videos Blogs Anything informative www.mannixmarketing.com www.mannixmarketing.com www.mannixmarketing.com Twitter www.mannixmarketing.com www.mannixmarketing.com Use Twitter For Research Use search.twitter.com or TweetBeep.com See what people are saying about you Your products Your employees Your competition www.mannixmarketing.com www.mannixmarketing.com www.mannixmarketing.com www.mannixmarketing.com Respond To Those Talking Engaged those talking about you, whether it is positive or negative www.mannixmarketing.com www.mannixmarketing.com Twitter www.mannixmarketing.com Twitter Success Dell - twitter.com/direct2dell Over $3M in revenue linked to Twitter Umi - twitter.com/umi Up to 5 new customers a night Real Estate – twitter.com/229RockGlen To try and sell a home www.mannixmarketing.com Twitter http://twitter.com/direct2dell www.mannixmarketing.com Twitter – successful restaurant www.mannixmarketing.com Twitter www.mannixmarketing.com Remember To Promote Promote your social media accounts online and offline Manage Social Media With HootSuite - http://HootSuite.com/ Atomkeep - http://atomkeep.com/ Ping.fm - http://ping.fm/ Twitterfeed - http://twitterfeed.com/ Social Media in Search Your Facebook content, Twitter content and other social media information is being pulled into search results www.mannixmarketing.com Want someone to hold your hand and do this for you? Get YOURSELF on Facebook or Twitter Just tweet @mannixmarketing or post on our Facebook Wall about what you thought of this seminar and you’ll receive 25% set up or analysis. This week only (post or tweet by 4/23/2010, offer good through 5/17/2010 ) We’ll send you a promo code www.mannixmarketing.com Thank You! [email protected] 518-743-9424 www.mannixmarketing.com
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