™
How to LinkedIn ?
Note In viewing, reading, listening to, attending, participating in any manner in/with the contents of this presentation about LinkedIn, you acknowledge that the word LinkedIn wherever used refers to
the trademark LinkedIn ™ owned by LinkedIn Inc. Further, you acknowledge that the presenter is not an employee, nor shareholder of LinkedIn Inc and that the content although about LinkedIn is
not to be construed as provided by LinkedIn. You agree the contents of this presentation are merely the presenter’s interpretation of how to use LinkedIn. By your participation in this presentation
you agree to exercise due diligence in using the information provided.
Socialise to Monetise
Janet Dougherty
RGON RM BBUS NLP Master Practitioner and Hypnotherapist
Online Strategy & Outsource Consultant
Ph +64 (0)274 775 390
[email protected]
[email protected]
Objectives
Socialise to Monetise
• Set up a Personal Page on LinkedIn
• Set up a Business Page on LinkedIn
•
•
•
•
•
•
Grow LinkedIn Connections
Identify a Target Market
Communicate with a Target Market
Drive and Direct Traffic to your Profile
LinkedIn Advanced Search
LInkedIn Advertising
Note In viewing, reading, listening to, attending, participating in any manner in/with the contents of this presentation about LinkedIn, you acknowledge that the word LinkedIn wherever used refers to
the trademark LinkedIn ™ owned by LinkedIn Inc. Further, you acknowledge that the presenter is not an employee, nor shareholder of LinkedIn Inc and that the content although about LinkedIn is
not to be construed as provided by LinkedIn. You agree the contents of this presentation are merely the presenter’s interpretation of how to use LinkedIn. By your participation in this presentation
you agree to exercise due diligence in using the information provided.
RU
In February 2012 there were more than
500,000 LinkedIn Users in New Zealand
NBR Feb 10 2012
On 7th February 2013 LinkedIn
announced 5.7 Billion LinkedIn searches
in 2012
LinkedIn is a social networking
website for company and industry
professionals to build business
relationships and contacts, keeping
in touch with past and present coworkers, associates, and clients.
Ref: http://blog.linkedin.com/2013/02/07/thanking-all-of-our-valued-linkedin-members/
Talk about NEWS!
http://www.linkedin.com/in/janetdougherty
RU
Personal Page Set Up
Open a Free Account with LinkedIn
Once you have joined LinkedIn
you will be asked to confirm
your email address and then
invites you to add in your
contacts. You may choose to
accept or not accept this.
Hover your cursor over Profile
and Choose
EDIT PROFILE
As your cursor
hovers over each of
the Categories in the
Header Drop-down
boxes appear to
assist you in
completing your
profile and people
and company search
activities.
Headers in
Headers in
Your Name
Professional Headline
Click on the
pen symbol
to edit
Complete
the
questions
and then
share your
profile
.
Be Professional
#
Your Profile Page is your
Resume
# Write it how you want others
to perceive you
# Your Profile Page sells you.
PHOTO: Upload a photo that represents you and
your work. If your picture is one of you riding an
elephant it may be assumed you are a Zoo
Keeper.
Professional Headline: This is a statement
about you and what you do. This gentleman’s
headline is congruent with his job and we are
not left confused or wondering ..
What does this person’s headline mean to you?
What does this person’s headline tell you?
Use keywords in your job title so you rank above your competitors
What do you want people to get when they see your picture and read your
Professional Headline?
Write it down here:….
Your Name
Professional Headline
Determine
your Industry
(Choose a category
from the drop down
box)
Here you provide information
on your current job
Use keywords in your profile to optimise
your profile. Make sure you have equal to
or more keywords than your competitors.
Customise your Public Profile by Name and by Badge
Edit content
Input your current
work position
Adds an url / link to an Image,
Video or Documentation
Click on Pic and this takes you to the
video case study
Drag to move profile sections
May move from a lower to upper
position or other way round
Input your work history
How a link may work in Your Profile
1
Click on Pic
Click on Read
Original
2
Takes you to the website
3
Endorsements
List the skills and expertise you bring to the business
world so people endorse you for these. Be sure to
endorse others and they will more often endorse back.
This increases the activity of people visiting each
other’s profiles.
Recommendations
Ask people to recommend you. Make sure they are
keyword rich.
Ask yourself do the
recommendations and skill set
sync with the profile headline?
When you are on your Profile Page a PROFILE STRENGTH Circle is shown on the right hand to advise you
how complete your profile is. If it is less than 100% full then your profile is not complete nor fully optimised.
Click on the
pen symbol
to edit
When you have completed inputting content
on your current work and work history move
on to SUMMARY.
Your SUMMARY is important
Here you get to tell the visitors who view
your profile how you may assist them.
Include a little about yourself to build rapport
and then discuss your services, capabilities
in an easy to read manner.
Be professional and approachable.
YES!
You want people to want to meet you
Edit
Choose from the dropdown
Manage Public Profile Settings
To customise your Public Profile
If you have not
done it before
now, make sure
you customise
your LinkedIn url
Home
News Feed
pertaining to
people in
your LinkedIn
network.
People you
may know.
Who has
viewed your
profile in the
past 7 days.
How many
times you
have shown
up in search
results in the
past day.
The size of
your LinkedIn
network.
Once you are
LinkedIn with
someone their
database comes up
with – People You
May Know
LinkedIn is helping
you to grow your
connections
GROUPS in
GROUPS
in
GROUPS in
Engagement and
A Group
A Member Created a Promotion
Email received by
all members of
the group
GROUPS in
Engagement and
GROUPS in
Engagement and
Clicked on the link and experience a
Url redirection and more information
to a different webpage. In this case
to Eventbrite to register
Engagement and
Engagement and
When engaging with people
• Use their name
• Mention someone or
something in common
And Build the rapport
Which reads better?
When you send a message a copy goes to the Person’s LinkedIn Inbox and
sends an Email direct to the recipient’s email address
(provided the recipient has in his/her settings, agreed to receive emails)
Engagement and
Notifications
I have
Invitations and Messages
When I accept Rewi as a Connection
I also get the opportunity to send him
a message
Engagement on
If you do not have a connection with a person on
LinkedIn that you wish to connect with
You may
1.
Ask a person you have a First Level Connection with and also has a
First Level Connection with the person you wish to connect with to
introduce you.
2.
You can invite the person direct to connect with you by a LinkedIn invite.
That person may or may not connect.
3.
You may send a LinkedIn in-mail. You can subscribe to LinkedIn at
various levels to be able to connect to people that you are not LinkedIn
with.
1.
Engagement on
2.
1.
Ask a person you have a First Level
Connection with and also has a First Level
Connection with the person you wish to
connect with to introduce you.
2.
You can invite the person direct to connect
with you by a LinkedIn invite. That person
may or may not connect.
3.
3. You may send a LinkedIn in-mail. You can subscribe to LinkedIn at various
levels to be able to connect to people that you are not LinkedIn with.
3.
Job Search on
lawyer
wsg technologies
Business Page on
Your LinkedIn Business Page url may be used as a
website in it’s own right
eg: http://www.linkedin.com/company/wsg-technologies/
More on
How do I share an idea…..?
Home
Write comment
NEWS
and
Engagement in LinkedIn
NEWS
and
NEWS
and
Write comment
Share with…..
NEWS
and
Write comment
Share with…..
Customise
Your News
Marketing strategy
Participate in an existing
Poll or Create one of
your own
Advertising on
Advertising on
Advertising
Advertisingon
on
Advertising on
http://www.linkedin.com/advertising
http://learn.linkedin.com/downloads/LinkedIn-Products-and-Services-Guide-01-2012.pdf
To recover a lost LinkedIn password go to
http://help.linkedin.com/app/answers/detail/a_id/1167
Lost Password on
Case Study (Business)
A
Better Business Strategies -Tibor Mackor
Facebook
LinkedIn
Twitter
project
A
project
DISCUSSION
Would you have a
Facebook Page and/or
a LinkedIn Page for
this business?
Why?
Who are you selling to?
(B2C) Business
selling directly to
Consumers
(B2B) Business
selling to other
Business
Most consumers are
driven to purchase by
‘LOOKING GOOD &
HAVING FUN’
• Status
• Desire
• Price of a product
The sales team
understand that
buyers want to
establish a relationship
with their company
before they invest in
products or
services…. ‘PROVE IT
BABY’ … marketing
collateral such as
white papers,
webinars, press
releases, email, direct
mail is used to reach
out to, and educate
prospects.
B2C Consumers do not
put as much time into
the decision process
as with B2B
Consumers.
http://savvymanager.net/
Barriers to Social Media Marketing
• Lack
of Understanding
• Lack of Expertise in an Organisation
• Resource Constrains
• Staff
• Budget
• Not considered relevant to the business
Thank you
Janet Dougherty
RGON RM BBUS NLP Master Practitioner and Hypnotherapist
Online Strategy & Outsource Consultant
Ph 0274 775 390
[email protected]
[email protected]
Note In viewing, reading, listening to, attending, participating in any manner in/with the contents of this presentation about LinkedIn, you acknowledge that the word LinkedIn wherever used refers to
the trademark LinkedIn ™ owned by LinkedIn Inc. Further, you acknowledge that the presenter is not an employee, nor shareholder of LinkedIn Inc and that the content although about LinkedIn is
not to be construed as provided by LinkedIn. You agree the contents of this presentation are merely the presenter’s interpretation of how to use LinkedIn. By your participation in this presentation
you agree to exercise due diligence in using the information provided.