1. business and industrial
2. manufacturing

The Ingenics Customer Magazine
2011 / Issue 02
Trends, Challenges and Opportunities
How to Best Cope with the Demographic Change
1. A growing workload will be assigned to a workforce that is
decreasing in numbers and increasing in age.
2. Skilled personnel will be urgently needed and intensely courted.
3. Corporate age-structures and hierarchies will change radically.
4. Permanent training and education will take an even higher priority
than it has today.
5. Acquiring and retaining experienced professionals and skilled
managers will become more important than ever before.
Against this backdrop, the efficiency of work processes, structures,
and productivity will become an even more decisive factor for
corporate success – and, in some cases, even survival. Similarly,
Dear Reader,
employee motivation, productivity, and loyalty will prove critical.
with the recent stock market crisis and the political and economical
That’s where Ingenics comes in. Our comprehensive lean strategies
instabilities companies are facing, it’s easy to overlook a major shift
help companies effectively set the stage today to achieve success in
that has taken place in the last few years; the aging of our society.
tomorrow’s changed world. We hope you’ll let us help you do just that.
This change will have a significant impact on our world in the decade
ahead, with implications on the political, economic, and social levels.
By the way: the upcoming demographic change will also profoundly
But what about your business? How can today’s manufacturers best
affect society as a whole, its structure, and its needs. While the final
meet the challenges of a graying population?
implications are still uncertain, one thing is clear: a demographic
change will lead to a new market...which also leads to new demand.
It’s important to prepare now in order to effectively address this
That’s good news for businesses everywhere – as long as we are
question in the years to come. After all, nothing less than our
ready, able, and willing to respond to it.
economic viability and our domestic welfare are at stake. Small and
midsize companies will likely see the biggest impact. Unlike larger
Good luck and happy reading,
corporations, they rarely have a long term HR strategy in place to
ensure adequate staff planning and train junior manpower.
When strategizing for the future, businesses should take into account
Oliver Herkommer
Jörg Herkommer
the following possible scenario:
Managing Partner
Managing Partner
content
·
11th Ulmer Dialogs Demographic Change:
·
Brazil – More than just Samba and Carnival
How Companies Are Preparing for the New Reality
·
The Automotive Industry in France: New Challenges in Store
·
How Goldhofer Boosted Its Bottom Line
·
How a Long Time Vision Is Becoming a Reality on China’s Roads
·
Why T+H Metallwarenfabrik Relies on Ingenics
·
The Home Run: US Companies Reconsider Domestic Production
·
Book Review/Events/Career
2011 / Issue 02
11th Ulmer Dialogs
Demographic Change: How Companies Are Preparing
for the New Reality
For the 11th time in the last few years, Ingenics invited top executives from around
the world to its Ulmer Dialogs conference this past May. With more than 200
participants heeding the call, attendance was at an all-time high. At the event,
Ingenics shared some other impressive numbers as well. “2010 was our most successful year. In this past decade, our sales volume increased five-fold,” said Ingenics’
Oliver Herkommer
Oliver Herkommer. In the coming years, the company expects continued success and
average annual growth rates of some 15%. “To support this growth, we expect to
hire 100 additional engineers, and are actively seeking qualified applicants,” said
factors that threaten competitiveness and
Herkommer. This simple statement opened the dialogue to the main issue at hand:
productivity, and updated our resource
the major demographic shift taking place all around the world right now.
model for Operational Excellence accordingly,” he explained. “The key: continuing to
Peter Hahne
put people at the heart of the production
We Need Optimistic, Inspiring Role Models
The fact that a full one-third of high
system. As a result, our Ingenics concept
school graduates are currently considered
now includes the components Attractive
The expected demographic change and its
“untrainable” shows the extent of the chal-
Company and Attractive Region, helping to
impact on our society and economy was
lenge - but also its far-reaching potential.
rapidly identify essential areas for action.”
indeed the main topic of the event. “In
Hahne’s advice? “Be a role model, offer per-
political discussions, this important topic
spective, and avoid an exodus of the best
Not One Magic Bullet –
is largely ignored,” asserted TV anchor and
talent in your company. We need people
But Several Effective Solutions
bestselling author Peter Hahne. According
who give us hope. The future belongs to
to Hahne, there are three interconnected
those who can offer encouragement to the
According to Herkommer, Ingenics identifies
topics that need to be urgently addressed
next generation.”
Four Building Blocks for Success that can
and resolved. They include: the loss of
fundamental values; the state of emergency
Demographischer Wandel
be applied to any organization. First, there
Time to See, Time to React
is the Demographic Check, which employs
in education; and the demographic change.
Jörg Herkommer
Andy Häussler
an age structure analysis, interviews with
to coping with the demographic change.
“Once ideological values deteriorate, mate-
The question of how to manage the future
staff and senior management, load-oriented
Rather, they should implement a number of
rial values rapidly follow suit,” explained
with the personnel that’s still active in the
activity, and environment analysis. The
proven, individual solutions that will help
Hahne. The fixation on quick profits and
workplace – especially given the fact that
other three include Empowering People,
them effectively meet the upcoming chal-
hazardous money market speculations are
hundreds of thousands of people reach
Developing Production Systems, and Mak-
lenges, one by one.
leading to the worst possible type of crisis
the official retirement age in Germany
ing the Company More Attractive – all
– a crisis of trust. “If we can no longer rely
each year was also the subject of Jörg
designed to help a business attract and
To close out the event, things took a light-
on honesty and truthfulness, we retreat
Herkommer’s lecture, entitled “Demographic
retain the best talent. “During one of our
hearted turn as psychic Andy Häussler,
into inner emigration. We need clear goals;
Changes in the Company.” According to
client projects, we learned that the average
also know as “The Enterbrain,” regaled the
employees must know what their execu-
Herkommer, although we are bound to lose
age of the workforce, which is now 48.8,
audience with a stimulating, fun, interactive
tives stand for – what concepts, visions
millions of qualified workers by 2020, and
will increase to 55.5 in 2020,” explained
presentation. Overall, the conference was
and strategies they follow.” As for the
although businesses, especially those in
Herkommer. That means now is the time to
a tremendous success, and we’re already
demographic change, Hahne believes that
rural areas, will find it difficult to replace
act. Most companies already realize it, but
looking forward to the 12th Ulmer Dialogs!
there is simply no excuse for ignoring this
those departing employees – we still have
many are asking for a single perfect solu-
important topic. “We know what will hap-
time to prepare. Naturally, the Ingenics
tion to ensure them the most predictable
pen in 30 years, and while we can’t stop the
CEO came fully prepared with a number ofStadthaus
development, we have a chance to control
concrete suggestions on how to best handle
remember that there is no such thing as a
its effects,” he maintained.
the situation. “At Ingenics, we analyzed the
magic bullet or perfect ROI when it comes
11. Ulmer Gespräche
26. Mai 2011
Ulm
results. Herkommer advises companies to
Next Event:
ange
Demographic Ch
er Dialog,
at the Hamburg
, 2011
September 22nd
Visionen, strategien, MethoDen Der Zukunfts gestaltung in unternehMen.
2011 / Issue 02
From Value Analysis to Value Creation:
How Goldhofer Boosted Its Bottom Line
Some may say it’s best to reduce costs – but here at Ingenics, we also think it’s a good idea to avoid them altogether. In fact,
we’ve seen through our work with clients around the world that using state-of-the art value analyses to eliminate expenses in
Goldhofer AG
manufacturing projects can help achieve dramatic results. After all, the more cost-efficient the value chain, the larger the value
Whether heavy goods or semi-trailer,
creation at the end. A case in point: Goldhofer, a leading manufacturer of specialty vehicles for general road traffic, heavy-
self-driven heavy goods module vehicles,
duty, and special transportation needs. Over the course of a single year, Ingenics completed six projects for Goldhofer – saving
aircraft haulers without bars or vehicles
the company hundreds of thousands of dollars. In addition to the cost-savings, Ingenics helped Goldhofer make far-reaching
for transporting rotor blades and towers
improvements in its corporate structure and personnel efficiency, thanks to the intensive, cross-departmental involvement and
for wind turbines: Goldhofer AG from
training of employees on all levels. .
Memmingen is an expert in the field of
road, heavy goods and special transport.
More than 600 employees working
Reducing Is Silver, Avoiding Is Gold: The
the fat” is to go on a diet – but it’s often a
the object analysis, functional specifications,
Value of Value Analysis
tough, arduous road. Of course, if you start
a list of ideas and solutions, and more –
out slim already, it’s much easier to maintain
ultimately culminating in the definition and
The earlier the lean principle is applied in
your weight over the long-term by avoiding,
implementation of specific solutions. Using
practice, the more sustainable it proves to
rather than eliminating, fattening foods.
different creative techniques and practical
be. Think about it: what applies to bodies
applies to business. An effective way to “trim
on the almost 120,000 square metre
company premises produce around 950
vehicles per year for a load capacity
range of 25 to 10,000 tons as well as
100,000 spare parts. The traditional
company, that can trace its history
examples, Ingenics and the team simulated
When it comes to lean manufacturing, the
real-life processes to outline construc-
best approach is to do both – go on a diet
tive ideas and appropriate solutions, and
(that is, reduce costs) and stay slim (that
systematically practice the methodological
is, avoid costs from the get-go). And that’s
steps necessary to implement them. Armed
exactly what Ingenics did at Goldhofer. In
with the tools of this successfully completed
fact, the company’s first objective was to
training, the team was ready to tackle the
avoid costs where possible. At the same
next phase: the start of the “real” project.
back to the year 1705, has produced
more than 32,000 vehicles to date
and delivered them to more than 70
countries.
www.goldhofer.de
time, it sought to significantly cut existing
manufacturing costs by reducing material
From Project Training to Project Success
Do you think
about these issues too?
and production expenses, and paying better
attention to the function of products and
With the objective in mind to drive up pro-
components.
duction efficiency and minimize/avoid costs,
n I s
cost reduction already in the early
the project went into its application phase.
With these goals in mind, Ingenics started
your PDP considering methods of
phase of the product creation phase?
This phase specifically focused on improv-
n I s
your developer thinking of costing
the first stage of the project, a two-day
ing the production efficiency of an aircraft
in-house training with Goldhofer employees
tractor, a semi-duty and heavy-duty vehicle,
To capture all parameters, such teams may
concrete results. The costs savings projected
involved in design, planning, and production.
and a welding robot. To enhance the use of
sometimes even integrate employees from
at the start of the project turned out to
n D
o
you use target-costing?
After learning about the philosophy, the
materials and introduce improvements across
suppliers and corporate partners as needed.
be realistic and were fully achieved. As an
n D
o
you use methods like value flow
objectives, and the benefits of value analysis,
the entire process and manufacturing chain,
The result: the project was a huge success –
added bonus, the project led to a stronger
participants were ready to zero in on specific
it was necessary to cooperate across various
a perfect textbook case for the six-stage
team spirit among all participating employ-
work methods based on a six-stage work
departments. Ingenics and Goldhofer worked
work plan and value analysis. Goldhofer’s
ees – setting the stage for the successful
plan. This plan described the step-by-step
together to create interdisciplinary teams,
highly motivated staff delivered creative
execution of future projects that are sure
Then contact Gundolf Müßig,
approach necessary to analyze and success-
including employees from such diverse
ideas that led to better, yet entirely feasible
to positively impact Goldhofer’s corporate
Partner, Ingenics Academy Manager
fully execute value analysis projects. In addi-
departments as development, manufactur-
solutions. Those were, in turn, translated
structure, philosophy, and bottom line for
[email protected]
tion to project preparation details, it included
ing, production planning, and purchasing.
into strategies, and implemented to achieve
years to come.
structures?
analysis or value flow design?
n D
o
you want to know more about
lean development?
2011 / Issue 02
Improving Efficiency and Generating Added Value
in the Metal Industry:
Why T+H Metallwarenfabrik Relies on Ingenics
“When it comes to start-up times, we are almost on target already, and in terms of
Ingenics was recently selected by German-based T+H, a mid-size manufacturer of metal stamping, pressing, and bending
quality assurance we have identified additional potential and are making rapid progress,”
components for the aerospace, automotive, medical, and mechanical engineering industries, to help streamline operations,
says Jürgen Truckemüller, Managing Partner at T+H.
improve material efficiency, and increase the company’s overall value creation.
Ingenics began by working closely with T+H’s management to define project parameters and objectives. Starting with a
thorough analysis of the status quo, Ingenics focused on existing corporate processes and communication structures before
within just six weeks. Though challenging,
for them to embrace the change that was
agree that it was Ingenics that enabled
developing several approaches and evaluating them individually to find the best possible optimization strategy for T+H.
this approach involved T+H’s employees
coming. In fact, at the onset of the project,
them to implement “massive improvements”
directly in the process, making it even easier
T+H managers wrote in an internal memo:
within their company.
“Continuous improvements bring amazing
resources and opportunities to light.”
The analysis revealed significant oppor-
analysis to determine the individual steps
The results have proven them 100 %
T+H Metallwarenfabrik GmbH
tunities for improvement in the areas of
and their respective shortcomings before
correct. Overall factory productivity and
This medium-sized company consists
transport times, waste, and procurement.
holding a customized, dedicated set-up
availability were improved by almost 20
of the T+H Werkzeugbau GmbH, the
T+H’s stamping area alone showed an annual
workshop.
percent; employee productivity rose by
T+H Metallwarenfabrik GmbH and the
savings potential of over $185,000.
“We basically created an ideal process,
T+H Oberflächenbehandlung GmbH
and employs in total around 150
Focused on the Essentials
with significantly shorter set-up times,
According to Hebsacker, the project has
and offered it to T+H’s staff as a guide
helped his company boost value generation
Ingenics proceeded by updating the entire
for how to improve and streamline
by up to 15 percent. And both executives
people, who generate a sales volume
of over 20 million EUR.
over 10 percent.
team about the project, driving acceptance
processes overall,” explained Ingenics’
The most important products are
and ensuring everyone was on the same
Stefan Meitinger. As a result, start-up
metal stamped, pressed and bent
page. “The process was quick and painless –
times, set-up times, and material waste
components for use in aerospace
all of our employees welcomed the plan
were all dramatically reduced, and T+H
applications, automotive and
with open arms,” said T+H Managing Partner
was able to cut reworking costs by
mechanical engineering, medicine
Frank Hebsacker.
33 percent.
Development Shims Stamping Plant 2
Development Shims
and measuring technology. The
Focusing specifically on two major areas –
Next, each department received a special
Truckenmüller and Frank Hebsacker,
material efficiency and set-up times –
assignment: to work on a task of their
are continuing to strengthen the
Ingenics first performed a material flow
choosing, and solve all related problems
high quality and flexible availability
of their services.
T + H Metallwarenfabrik GmbH
D-89547 Gerstetten
www.tuh-gmbh.de
Average amount per week
250
Managing Shareholders, Jürgen
position of T+H GmbH with the
200
150
100
50
0
29
30
31
32
33
34
35
calendar week
For more information, visit
www.tuh-gmbh.de
2 Per Day Moving Average (Development Shims)
300
Scrap reduction during retraction of the parts
S:\Ingenics\Vertiefungsberatung\Liste Einstellteile
_10_11_2010
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2011 / Issue 02
Brazil –
More than just Samba and Carnival
The Automotive Industry in France:
New Challenges in Store
With the World Cup scheduled to be held in Brazil in 2014, “Pelé Land” is gearing up for a year focused on all-out soccer. When
While the crisis in Japan has recently demonstrated the vulnerability of the global automobile industry, it has also highlighted its
they arrive in Brazil for the big event, visitors from around the world will likely discover a country that looks quite different from
increasing strength. After all, just a decade ago, a similar disaster would have produced far greater damage. Today, the automotive
just a few years ago – thanks to continued economic growth, an influx of investments, a stable political climate, and a population
industry is flexible enough to rapidly bounce back. Indeed, while some suppliers are still struggling, reports are showing that most
that is enjoying an almost unprecedented financial boom.
manufacturers have been able to eliminate bottlenecks in production and supply after only four short months. Still: the automotive
sector in general faces a new set of challenges. And in France, manufacturers are preparing accordingly.
Tourists come from all points of the globe
in Brazil. But expansion to the region is still
establishing operations in Brazil face
to visit the region, and more recently, inter-
risky for companies just getting over the
another set of challenges, including secur-
national corporations have been following
economic pitfalls of the last few years. And
ing appropriate funding and finding skilled
suit. As companies from Asia, Europe, and
Brazil still has some tricky issues to navigate
personnel.”
North America expect increased growth in
– including a high government spending
A New Perspective on Growth
While both electric engines and other
alternative business concepts, such as car
the coming years, they’re investing billions
ratio, a relative skills shortage, rising infla-
Ingenics can help, offering targeted support
sharing models like Car2Go, and Auto-Lib,
of dollars in Brazil. ZTE, Huawei, Chery, Valeo,
tion, towering interest rates, an investment-
on the ground to provide businesses with
are generating a lot of interest in France,
Fiat, Krauss-Maffei Wegmann, MAN, AGCO,
inhibiting tax policy, and what some might
site analysis and selection, company set-
they have yet to impact industrial
Delphi and Foxconn are among the global
consider rather unusual bank business
up, factory planning, and recruitment. For
performance in any significant manner.
businesses setting up shop in Brazil. Daimler,
practices. Still, future-oriented companies
companies already maintaining operations
for its part, recently announced the com-
see the opportunity that Brazil offers and
in Brazil, Ingenics also recommends projects
To understand the real challenges of the
pany’s plans to create 1,550 additional jobs
are already operating successful subsidiar-
that increase production efficiencies. Due
automotive industry, let’s first look at
in the South American truck sector. The real
ies there. In fact, German companies alone
to the strong position of employee repre-
the market development. After the
draw for these businesses is simple: Brazil’s
currently provide 400,000 jobs in Brazil,
sentatives in Brazil, these projects need to
economic downturn and the end of
economy is booming, yet it’s still slightly lag-
and account for 10 percent of the country’s
be exceptionally well prepared and com-
incentive programs such as “cash for
ging behind other BRIC countries. As a result,
gross domestic product (GDP).
municated. Gundolf Müßig also suggests a
clunkers” (or “prime à la casse” as the
methodical supplier development program.
French say), competitive pressure is
experts see promising growth potential in
a variety of industries, from transport and
According to Ingenics’ Gundolf Müßig, a
infrastructure, to high-tech and automation,
successful market entry requires a system-
“The issues we encounter in Brazil closely
race, manufacturers are passing on the
to services and IT.
atic approach. “The Brazilian tax system is
resemble those we have been helping
costs to suppliers and sales networks.
complex, and often puts companies operat-
international companies overcome in China
Platform and modular construction
To take advantage of this economic promise,
ing from abroad at a disadvantage,” explains
for many years,” explains Müßig. In Brazil,
methods have not yet reached their
OEMs, suppliers, and machine builders from
the business unit leader and South America
however, the cultural differences are less
peak, and there is a slight trend towards
around the world need local representation
expert. “At the same time, companies
pronounced, which is why Western corporations typically have an easier time here.”
once again on the rise. To stay in the
Still, Müßig warns companies not to venture
Building adequate logistics capabilities.
bolster the potential of France’s automotive
insourcing of some core components.
In the global environment, manufactur-
industry. Flexible factory design, simple
Against this background, the optimization
ers must consider every scenario, includ-
logistics processes, and stringent adhesion
of business structures, processes, and cost
ing the fact that some countries do not
to the “Do More With Less” principle will
factors is becoming imperative.
have enough trucks to transport the cars
provide a new perspective on growth.
n
themselves.
to Brazil alone and unprepared. “Local
partners are essential in helping businesses
The fact that the global automotive
n
Ensuring reasonable delivery times.
By the way: What’s true for France’s
negotiate concessions and sales contracts,
sector has started growing once again
n
Optimizing supply chains to minimize
automobile manufacturers also applies to
manage procurement, search for the most
makes logistics flows ever more
“remote” storage (for complete vehicles
their international peers. Which is why, at
appropriate suppliers, put logistics in place
complex. It is therefore necessary to
and /or spare parts).
Ingenics, we invite global players in the
and deal with employees and employee
implement a highly efficient supply
Simultaneously developing a local sup-
automotive industry to successfully meet
representatives,” he explains. Ingenics has
chain that meets the current require-
plier network and global sourcing.
new market challenges by drawing on our
extensive experience and expertise in all of
ments of international markets. For
these areas, and can help companies suc-
French manufacturers, this means:
ceed in the promising Brazilian marketplace.
n
extensive experience and track record of
For Ingenics, the case is clear: successfully
success in this particular sector. Contact us
applying lean thinking will significantly
for more information today.
2011 / Issue 02
Electric Vehicles: Making Great Strides
How a Long Time Vision Is Becoming
a Reality on China’s Roads
快速发展中的电动汽车产业
中国2011年初公布的最新的五年计划应该有助
于缓解这种状况。该计划旨在推动中国由出口国
转化为更加具有环保意识的消费社会。新计划
的主要组成部分加大了对替代动力的重视，尤
其是电力发动机及相关电池技术的开发。过去，
The Home Run:
US Companies Reconsider
Domestic Production
中国错过了汽车技术最新发展的潮流，三十年
来一直在努力追赶。然而中国政府已经认识到
Think globally, produce locally. It’s a trend that many manufacturers are starting to
了这些缺点，正在积极推动电动车辆的发展。有
adopt, as the US becomes an increasingly attractive, cost-effective alternative to over-
针对性地推广“纯电力驱动”技术的举措可能
seas production.
China has long been impressing the world with the size and scope of its rapidly growing mega-cities. No other place on Earth has a pop-
正是官方面对国民不断增长的环保意识首次作
ulation density like China in cities with more than 5 million inhabitants. Estimates foresee that another 400 million people will immigrate
出的反应之一。
A few years ago, outsourcing was all the
creating a clear path to accelerated ROI.
to China’s cities over the next 20 years. But even now, these cities struggle with exploding traffic volumes and air pollution readings.
其实，北京中央政府近期创建了由超过16家国
rage. But the Wall Street Journal recently
Ingenics can help. With a long-time pres-
长期以来，中国大城市快速发展的规模与范围震撼着世界。地球上没有其它国家像中国这样拥有超过500万的城市人口密度。预计未来
有企业组成的联盟，它们对电动车辆投资的总
noted that many global businesses are
ence in the US market and extensive expe-
20年中国城市人口将新增4亿。然而，即使是现在，这些城市已在急剧膨胀的交通流量与空气污染指数面前举步维艰。
额达到1000亿人民币（约116亿欧元）以上。该
starting to return previously outsourced
rience helping companies launch domestic
联盟包括能源和汽车等行业的代表，也有来自
production sites and capacities to the US.
operations, we’ve got a home field
IT和航空部门的代表。不过，中国已经在正确的
Why? Rising salaries in formerly low-wage
advantage when it comes to maximizing
China’s latest five-year plan, released at the
been severely limited and sometimes even
infrastructure, China is offering exciting
道路上迈出了一大步。虽然“电动自行车”刚刚
countries, increasing energy and logistics
opportunities here. Our focused approach
beginning of 2011, should help alleviate the
prohibited in the country’s 90 largest cities. As
opportunities for companies in the space of
开始在欧洲和美国引起关注，它们已经成为中
costs, as well as mounting commodity
ensures that you’ll be prepared for long-
situation. It is geared to help transform China
a result, over 140 million e-bikes are currently
alternative vehicles, machine and factory
国及其它亚洲国家日常生活的一部分，到现在
prices and travel expenses have diminished
term success – not just a single home run.
from an export nation to an ever more eco-
rolling on China’s roads, and China maintains
construction, and high-tech. With many years
为止已有十多年的历史了。与此同时，摩托车的
the advantage of producing abroad. And
That means empowering your team in
conscious consumer society. A major compo-
an unparalleled know how in the development
of experience working with companies in the
销售受到了严厉限制，中国90个大型城市有时
what’s more, many US states are now
addition to maximizing the efficiency of
nent of the new plan is the increased emphasis
of powerful batteries for these bikes. This spe-
arena of alternative vehicles, Ingenics is ideally
甚至禁止摩托车行驶。结果，中国目前使用的电
offering attractive tax incentives to sweet-
your production and logistics processes.
on driving alternatives, particularly the devel-
cialized know-how is already highly beneficial
positioned to help businesses succeed in this
动自行车数量达到了1.4亿以上，中国在电动自
en the pot for domestic manufacturers.
Our comprehensive solutions span every-
opment of electric engines and related battery
to Chinese industry, and is sure to continue to
exciting new marketplace. Contact us today,
行车电池开发方面保有无与伦比的专业技术。
technologies. In the past China had missed the
be a differentiator in the years to come.
and find out more about how our factory and
这种特殊的专业技术已经对中国工业产生了非
Still, if you’re considering setting up shop or
to training employees to making sure they
thing from planning, to implementation,
production planning, logistics planning, and
常有利的影响，并且必然在今后几年继续发挥
expanding your manufacturing site in the
have not only the right qualifications,
tive technology, and has been trying for three
China’s government also leverages its direct
efficiency improvement solutions can help you
优势作用。
US, it has to be done the right way to ensure
but the commitment necessary for overall
decades to catch up. But the government has
influence on electricity generators, network
maximize opportunities in China.
中国政府还利用其对发电厂、网络运营商和汽车
total costs remain low. That means finding a
success.
learned from these shortcomings and is now
operators, and automotive manufacturers to
制造商的直接影响，将它们引导到共同的方向，
sustainable business location, putting a flex-
actively promoting electric vehicles. The tar-
steer them in a common direction, leading
促使它们以具有成本效益和可控的方式开发必
ible infrastructure in place for growth, and
geted promotion of “e-drives” may well be one
them to build the necessary technology and
要的技术和基础设施。政府本身也投入巨资扩
of the first official reactions to the Chinese
infrastructure in a cost-effective, controlled
建方便私人使用电动车辆的基础设施。中国目
population’s growing eco-consciousness.
manner. The government itself is also invest-
前拥有超过6000多家小型和75家大型电力服务
boat on the latest developments in automo-
ing heavily in expanding the infrastructure
站，这种大型服务站可以同时为超过45辆车充
Indeed, the central government in Beijing
for the private use of electric vehicles. China
电。仅在上海，目前行驶的电动汽车就有1000辆
recently created an alliance of more than 16
currently has more than 6,000 small and 75
左右，可供利用的充电站有500家。该项目目前正
state-owned companies that are investing
large e-service stations, the latter of which
在向另外5个城市扩展，目标是到2012年底使公
a total of over 100 billion RMB (about 11.6
can load more than 45 vehicles simultaneously.
共部门拥有6万辆电动车辆。
billion Euro) in electric vehicles. The alliance
In Shanghai alone, the approximately 1,000
将凭借这一新环境政策以及不断改善的基础设
includes representatives from the energy and
electric cars that currently travel the city’s
施，中国在替代能源汽车、机械和工厂建设以及
automobile industries, as well as from the IT
roads have access to 500 charging stations.
高新技术等领域为企业提供激动人心的机会。
and aviation sectors. And already, China has
The project is currently being extended to an
英见公司在替代能源汽车领域拥有多年与各个
taken a big step in the right direction. While
additional five cities with the goal of having
公司合作的经验，具备绝佳的条件，可以帮助企
“e-bikes” have only lately started to generate
more than 60,000 electric vehicles operating in
业在这个激动人心的新兴市场之中获得成功。马
interest in Europe and in the US, they have
the public sector by the end of 2012.
上与我们联系，您就可以了解，我们的工厂与生
been a part of daily life in China and other
产规划、物流规划以及提高效率的解决方案会
Asian countries for more than ten years now.
With this new environmental policy and
At the same time, the sale of motorcycles has
increased development of the country’s
如何帮助您最大程度地提高您在中国的机会。
Contact us today to find out more.
2011 / Issue 02
Book Review
“The Age of Aging: how demographics are changing the
global economy and our world“ by George Magnus
This book started life as a couple of research projects that looked at
They can also be found in the heat of the
the financial and asset market implications of demographic change.
current economic and financial turbulence.
It became increasingly apparent that the footprints of demographic
We are dealing with a cyclical slump in the
change were everywhere, and not just in economic and financial
economy, structural change in the way the
spaces. They can be found in the discussions and debates we have (and
world works, and a generational shift as
will have) about immigration, family structures, pensions and retire-
the baby boomers begin to head off into
ment, work and education, globalisation, religion in a secular world,
retirement, and as Generation X steps up uncomfortably to fill
secularism in religious countries and communities, and global security.
the shoes that are better suited to the next internet generation.
Events
3rd Annual Hamburger Dialog
Go East - Go West -
September 22, 2011 | Kai 10 - The Floating Experience, Hamburg
On September 29, 2011 in Stuttgart Airport, Germany
Visions, Strategies, and Methods for Shaping the Future in Business
Which factors should be taken into account to be profitable when
The world’s demographic development is a much-debated topic these
Going Global? Which obstacles need to be overcome? What do you
days, one that most recently took center stage at our 11th annual Ulmer
need to consider from the point of view of a financial expert? You will
Dialogs. What impact will an aging population have on society and
find out from our experts at our Ingenics Symposium this year.
business? How can we prepare for the new situation?
Register now at www.ingenics.de/de/goeast-gowest/
Open Up Global Markets with a Profit
These and other related questions will be answered by proven experts
at our upcoming “Hamburger Dialog” meeting. As usual, we will analyze
the topic using concrete studies and implementation models, and offer
Lean Leadership -
interesting and inspiring presentations to debate the issue and illustrate
Discussion on November 17, 2011 in the Lago Conference Hotel
solutions.
Impulses from Practice in a Premium
in Ulm, Germany
How do employees grow together into a team that dedicates itself to
Join us for an informative and insightful day featuring a full roster of
the implementation of company goals and actively participates?
prominent speakers, including German TV broadcaster and moderator
You will find out how you can successfully manage this process as a
Peter Hahne.
leader and awaken the willingness to make a change at this premium
event.
Save the date: September 22, 2011 in Hamburg, Germany.
For more information and to register visit www.ingenics-academy.de/
Register now at [email protected]
lean-leadership
Career Opportunities with Efficiency
Find Exciting Job Opportunities At Ingenics!
With subsidiaries in China, France and the US, Ingenics manages
projects for leading global players around the globe, from Europe,
to South Africa, to North and South America, to Asia, and more.
The key to our success is the international experience of our team.
This experience offers a tremendous benefit to our customers, but
is also a major draw for employees who want to become project
managers and trainers in our growing global network.
If this sounds like a fit for your career objectives, why wait?
Call us for further Information.
Contact information
inGenics AG · Schillerstrasse 1/15 · 89077 Ulm
[email protected] · www.ingenics.de · Phone +49 731 93680 - 0 · Fax 93680 - 30
Ulm · Stuttgart · Munich · Hamburg · Paris · Shanghai · Atlanta