PDF/UA: What Is It? Why It Is Relevant? January 31, 2014 Shannon Kelly, Global Accessibility Solutions Nothing in this document is intended to bind Actuate Corporation, which only operates under the terms of written agreements signed by an authorized officer. The information contained herein is confidential and legally privileged. Unauthorized disclosure without written consent is expressly prohibited. This document is meant for discussion purposes only. A customer’s actual entitlement to Actuate Software and services is to be determined by their actual agreement with Actuate and not this discussion document. PDF/UA: What Is It? Why It Is Relevant? • Accessibility Business, Legal and Industry Drivers • PDF/UA Defined • PDF Accessibility Challenges • Properly Structured Accessible PDF/UA 2 Actuate Corporation © 2013 Accessibility Business, Legal and Industry Drivers 3 Actuate Corporation © 2013 Accessibility Business, Legal and Industry Drivers • WCAG 2.0 – Web Content Accessibility Guidelines • Section 508 of the Rehabilitation Act • ADA - Americans With Disabilities Act 4 Actuate Corporation © 2013 WCAG 2.0 Web Content Accessibility Guidelines • World Wide Web Consortium’s (WC3) Web Content Accessibility Guidelines is a set of universally spanning standards for Web Accessibility, including web content (PDF). • WCAG 2.0 – Contains Techniques / Failures for PDFs (techniques PDF 1-PDF 23) • WCAG 1.0 – No guidelines for PDF • Continually evolving with technology (WCAG 1.0 previous, current WCAG 2.0 published 2008). • A Standard – Not a Regulation. • Most all Accessibility requirements, standards and laws have or are normalizing to WCAG 2.0 Level AA • Conformance Levels (lowest to highest) A, AA, AAA 5 Actuate Corporation © 2013 Section 508 of the Rehabilitation Act Section 508 - Today • Mandate for US Federal Government, 1998 Refresh - Covered Electronic Content: • Content that is public facing; • Content that is broadly disseminated within the agency; • Letters adjudicating any cause within the jurisdiction of the agency; • Internal and external program and policy announcements; • Notices of benefits, forms, questionnaires, and surveys; • Emergency notifications; • Formal acknowledgements; • Any educational and training materials. amendment, effective 2001 • Requires all EIT/ICT developed, procured, maintained, or used be Accessible • Nearly half of all states and many private sector businesses have adopted Section 508 or similar accessibility laws • Electronic content covered (PDF) under the current standards (WCAG 1.0) varying conformance in practice Section 508 - Refresh • Explicit coverage of electronic content (PDF) for Exceptions to Covered Content: • Archival copies stored or retained solely for archival purposes to preserve an exact image of a hard copy • Draft versions of documents 9 categories of information communicated • Points to WCAG 2.0 • Refresh publication date anticipated March 2014 6 Actuate Corporation © 2013 ADA Americans With Disabilities Act • Applicable to government services and public accommodations, commercial facilities, and transportation. • Government Services – Title II • Public Accommodations – Title III • Currently, no policy is defined for ADA accessibility of electronic documents • Imminent ADA Title III Amendment to include Accessibility of Web Information (DOJ ANPRM) as a public accommodation • If you are covered by ADA, you must comply 7 Actuate Corporation © 2013 Notable Accessibility Lawsuits Some Lawsuits and Settlements Including Web & Web Content Accessibility • • • • • • • • • • • • • Wells Fargo (2012) • Walt Disney Parks & Resorts (2012) • Time Warner (2011) • American Cancer Society (2011) • Major League Baseball (2010) CVS Pharmacy (2009) • Staples (2009) • HSBC (2009) • Law School Admissions Council (2009) • Hotels.com and Expedia.com (2009) • Rite Aid (2008) Equifax, Experian and TransUnion (2008)• RadioShack (2007) 8 Actuate Corporation © 2013 • Amazon (2007) Target (2006) LaSalle (2005) Social Security Administration (2005) First Union (2003) BankOne (2003) Washington Mutual (2002) Sovereign Bank (2002) Fleet Bank (2001) Bank of America (2000) AOL (2000) PDF/UA Defined 9 Actuate Corporation © 2013 PDF/UA Defined • PDF/UA is a PDF file format (Universally Accessible) • ISO 14289-1 (PDF/UA-1) • A Companion standard, to be used in conjunction with ISO 32000, ISO 19005, ISO 15930 and other standards • Not a set of best practices • Defines how to represent PDF in a manner that allows the file to be accessible. • A technical standard providing code-level requirements for PDF software developers implementing PDF writing and processing software, as well as the PDF viewers and PDF AT (Assistive Technology) 10 Actuate Corporation © 2013 PDF/UA Defined PDF/UA requirements, examples: • Requires specific Tags (e.g. H1, H2, P) • Characters mapped to Unicode • Fonts embedded. • The Language must be declared PDF/UA Documents • Enhanced results when accessing PDFs on mobile devices • Allows for content extraction and repurposing Text search, copy & paste, Conversion to HTML • Offers Enhanced Reading and navigation experience using conforming Assistive Technology • “PDF/UA makes certain that the PDF format isn’t the source of accessibility problems.” source: MattMay, June 2013 11 Actuate Corporation © 2013 PDF Accessibility Defined Truly Accessible PDFs: • Contain proper tagging, markup, and structure as defined by PDF/UA standards • Are compatible with Assistive Technology such as screen readers • Allow persons using Assistive Technology to have access to, navigation of, and full use of the document • Are conformant with PDF/UA and WCAG 2.0, Level AA or higher • Are Barrier Free PDFs Universally Accessible to persons with and without disabilities 12 Actuate Corporation © 2013 Accessible PDF Challenges 13 Actuate Corporation © 2013 Accessible PDF Challenges Simply Outputting to PDF/UA Does Not Ensure Accessible, Usable, and Navigable PDFs! Remember: “PDF/UA makes certain that the PDF format isn’t the source of accessibility problems.” source: MattMay, June 2013 Proper PDF Tagging • Design Documents with Accessibility In Mind • Remediate / Retouch Documents Manually • This Works for Ad-hoc Desktop Produced Documents • This Does Not Work for HVTO Docs (High Volume Transactional Output PDFs) 14 Actuate Corporation © 2013 Accessible PDF Challenges HVTO PDF Examples • Ongoing Communications, Statements, etc. • Dynamic, Personalized Communications • 1,000s – Millions Produced Recurring HVTO Accessible PDF Challenges • Sheer Volume Prohibits Manual Tagging & Retouch • Universal Accessibility Difficult How PDF/UA Can Help • ISO Standards Support Automation • Provides Technical Structure • Enables Automation of HVTO Accessible PDF 15 Actuate Corporation © 2013 Why PDF/UA Is Relevant Electronic Documents PDF Formats Widely (universally) Adopted • • • Online presentment Electronic distribution Archive Enables Rich PDF Experience • Mobile Devices • Search • Content Reuse Enables Accessible PDF • • • • Comply with Accessibility Laws and Guidelines Reduce Risk of Litigation, Fines and Penalties Move towards Inclusionary vs. Accommodation Satisfy Accessibility Community /Consumers 16 Actuate Corporation © 2013 Properly Structured Accessible PDF 17 Actuate Corporation © 2013 Assistive / Adaptive Technologies (AT) Software or Hardware used by persons with disabilities to accomplish tasks otherwise unable to accomplish Four Basic Areas of Disabilities • • • • Mobility / Physical Hearing Visual Cognitive AT for various disabilities used for electronic documents • • • • Physical - Speech recognition software Hearing – Closed captioning Visual – Magnifiers/Zoom software, screen reader software, Braille Display Cognitive – Screen reader software Screen Reader Basic Function • Reads Left to Right / Top to Bottom • Users rely on Navigation and Shortcut keys 18 Actuate Corporation © 2013 Untagged PDF Not Accessible, Navigable or Usable by Screen Reader User PDF Tags 19 Actuate Corporation © 2013 Sample PDF JAWS Screen Reader AT Properly Tagged PDF Fully Accessible, Navigable and Usable by Screen Reader User PDF Tags 20 Actuate Corporation © 2013 Sample PDF JAWS Screen Reader AT PDF/UA Structure PDF Elements for Structure • Properties & Fonts • Language • Bookmarks • Tab & Read Order • Images & Alt Text • Text and Headings • Lists • Tables • Forms • Links (internal and external) 21 Actuate Corporation © 2013 PDF/UA Structure Structural Elements for Accessibility Logical Order– Define logical reading and Tab order Text & Headings – Define structural elements as such as headers to aid in navigation Images – Provide alternate text descriptions for figures, pictures, and graphs Tables – Define table row and column headers and their association to table data • Table Column/Row Headers • Table Data 22 Actuate Corporation © 2013 Summary Organizations Can / Should: • Use PDF/UA as the basis for Accessible PDF Documents • Present Inclusionary, Barrier Free PDFs • Implement Accessibility Strategies for: High Volume (HVTO) PDF Ad Hoc, Low Volume PDF Other Alternate Format (Braille, Large Print, Audio) • Meet consumer demands - satisfy technology hungry community • Reduce Risk and Avoid Penalty and Litigation • Assess You PDF Accessibility Risk 23 Actuate Corporation © 2013 Next Steps and Contacts Shannon Kelly Global Accessibility Solutions [email protected] (813) 475-5626 Office (813) 244-9299 Cell 24 Actuate Corporation © 2013
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