American Degree Program the best in you, made possible Why Study An American Degree Program? The Upper Iowa University (UIU) Bachelor of Science (4+0) program at SEGi provides students with the opportunity to experience US-styled education. This style of education focuses heavily on the practical elements of learning with an emphasis on classroom interaction between the students and lecturers as well as on continuous learning through group projects, presentations and field trips outside the classroom. The American Degree Program focuses more on assessing the students through course work and places less emphasis on examinations. SEGi University (KPT/JPT/DFT/US/B36) No. 9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara, PJU 5, 47810 Petaling Jaya, Selangor Darul Ehsan. Tel +603 6145 1777 Fax +603 6145 1666 E-mail [email protected] TOLL FREE 1800 88 7344 Tier 5 11 SETARA’ Rated Excellent by MQA The UIU Bachelor of Science (4+0) program also allows for full completion of studies locally at SEGi. Alternatively students have the flexibility to interchange between SEGi and UIU’s Fayette Campus in the United States. American Degree Program Student Clubs Student interaction, participation and activities are important aspects of the UIU American Degree program both socially and academically. Thus, SEGi’s American Degree Program students and lecturers have come together to form student clubs. The main aim of the student clubs is to provide students and lecturers with a constructive ground for social gatherings as well as to increase awareness within their respective fields and make available a forum for sharing ideas and information regarding global issues. SEGi Programmes Available The student clubs regularly organize campus-wide events including the SEGi Charity Carnival and International Cultural and Food Fairs, giving students invaluable experience in areas such as marketing, management and event organization. Membership is open to all current students studying in the Program and participation is highly encouraged. HEALTH SCIENCES • Medicine • Pharmacy • Optometry • Dental Surgery ENGINEERING & THE BUILT ENVIRONMENT • Mechanical • Civil • Chemical • Electronic & Electrical • Construction Management • Automotive Technology BUSINESS & ACCOUNTING • Administration • Accounting & Finance • Management • Business Administration • Marketing • Marketing Management • Business Psychology • Islamic Banking • Accounting & Financial Management • Human Resource Management • Economics with Banking Technology & Innovation • Computing • Information Technology • Multimedia • Computer Studies • Information Systems Management AMERICAN DEGREE PROGRAM • Management • Marketing • Communications • Psychology • Business Administration • Finance • Human Resource Management ALLIED HEALTH SCIENCES • Nursing • Healthcare • Environmental Health • Medical Laboratory Technology HOSPITALITY & TOURISM • Hotel Management • Culinary Arts • Hospitality • Tourism • International Tourism & Hospitality CREATIVE ARTS & DESIGN • Advertising Design • Photography • Creative Multimedia • Video & Animation • Graphic Design • Interior Design • Communication • Mass Communication • Multimedia Design • Visual Communication Design • Music • Interior Architecture EDUCATION & SOCIAL SCIENCES • Montessori Pedagogy • Early Years Education • Psychology • Early Childhood Education • Education • Early Childhood Care & Education POSTGRADUATE STUDIES • PhD • MBA • MSc • Financial Planing • Management • Business Administration • General Management • Global Business • Entrepreneurship • International Business FOUNDATION STUDIES • Commerce • Arts • Science • A-Level • Information Technology ENGLISH LANGUAGE STUDIES • English and Public Relations • Intensive English Programme The information in this brochure is correct at the time of printing (February 2014) Changes may be made without prior notice. Copyright 2014. All rights reserved. www.segi.edu.my Upper Iowa University (UIU), USA Bachelor of Science (4+0) T he American Degree Program (ADP) at SEGi offers students the opportunity to obtain a bachelor degree qualification from the United States of America while completing their studies in Malaysia. Students also have the opportunity to transfer their studies to the Upper Iowa University (UIU) Fayette Campus at any stage. The program is based on the same structure as conducted at UIU. Program Modules Communications The Communications major is interdisciplinary in nature, reflecting the belief that all communication media are engaged in essentially the same process (gathering information and creating and disseminating messages) and that the present-day communication professional must be schooled in the basic skills— writing, speaking and visual communication.   The broad aim of the program is to develop each student’s potential for critical thinking and creative ability. Graduates of the Communications major may pursue a career across a wide range of disciplines. Management Management in business refers to the act of getting people together to accomplish desired goals, comprising planning, organizing, resourcing, leading and controlling an organization (a group of one or more people or entities) for the purpose of accomplishing a goal.   The Management major is designed to build on the foundation of the business core to enable the learner to apply theoretical organizational strategies to practical business situations and to present, analyze and evaluate options to effectively integrate material and human resources for enhanced productivity toward a socially responsible end. Psychology  Psychology is both an academic and applied discipline concerned with the scientific study of mental processes and behavior. Psychology seeks to explain thought, emotion and behavior in the context of real life.   The study of psychology offers the opportunity to learn about the origins and development of human behavior and mental processes and the factors that influence change. Psychology provides a valuable foundation of knowledge important in a wide variety of fields including human services, business, law and education. Business Administration The Business Administration major is a creative and flexible program of study which equips students with a broad understanding across the disciplines of business and commerce. This major aims to provide students with the analytical and operational skills required to operate effectively and face everyday problems. Students receive a foundation in all aspects of business such as banking and financial services, business management, international business and marketing. Study Route Entry Requirements / Duration • • • • STPM / A-level (2 principal passes) holders are eligible to enter the program. Certain campuses do not allow for STPM exemption due to MQA restrictions. Psychology • Marketing Communications • Human Resource Management Finance • Business Administration Management Course Matrix January, March, May, August & October Course Single Major Consortium of Global Partners Double Majors Upper Iowa University (UIU), USA Established in 1857, Upper Iowa University (UIU), is the largest private university in Iowa. It is located in the city of Fayette in the scenic Volga River Valley of northeast Iowa. UIU has been providing quality education for almost 155 years and has a long list of successful alumni. One of the most diverse and largest private universities in Iowa, UIU ranks in the top 25% of colleges nationally for the enhancement of student learning (CLA Learning Report (2006-2010). In addition to the main campus in Fayette, Iowa, UIU has established offcampus centres including Malaysia and Hong Kong. KPT/JPS(KA8794)(11/17) • KPT/JPS(PA 8672) (11/17) • KPT/JPS(KA8672)(11/12)• KPT/JPS(KA 8501)(10/17) • KPT/JPS(KA8570)(1/18) KD, KL, SJ, PG & SWK CAMPUSES With Credit Exemptions* * Subject to evaluation Intakes Finance Sparked by the changing business environment and technological changes, finance as an academic discipline continues to change and develop at an ever-increasing pace. Also, financial aspects are becoming pivotal to the role of management in a dynamic world of mergers and acquisitions.   The Finance major is designed to build on the foundation of the business core to enable the learner to utilize appropriate theories to operate in various areas of the financial marketplace. STPM / A-Level (2 principles) or equivalent UPPER IOWA UNIVERSITY, USA Bachelor of Science (4+0) SPM / O-Level 5 credits holders are eligible for direct entry into Year 1 and can complete the course within 4 years (full-time). Marketing Marketing is the critical driving force of any successful organization and effective marketing strategies can be the difference between being one step ahead of the competition or losing out on market share.   The Marketing major builds on the foundation of the business core by enabling the learner to apply marketing theories and principles as well as to research and critically evaluate the marketing implications of current events, emerging trends and changing perspectives in the international marketplace. Human Resource Management Human resource management (HRM) is the strategic and coherent approach to the management of employees and HRM helps to shape an organisation through staff planning, recruitment, job analysis and design, appraisal of staff performance and assessment of training needs.   The Human Resource Management major is designed to equip students with the necessary skills and knowledge to operate and manage a diverse range of organizational human resource functions. SPM / O-Level / GCSEs (5 credits) holders Major Number of Subjects Duration (Approx.) Psychology 40 Subjects 4 years Communications 40 Subjects 4 years Finance 40 Subjects 4 years Management 40 Subjects 4 years Marketing 40 Subjects 4 years Human Resource Management 40 Subjects 4 years Business Administration 40 Subjects 4 years Communications & Psychology 40 Subjects 4 years Finance & Marketing 40 Subjects 4 years Finance & Management 40 Subjects 4 years Marketing & Management 40 Subjects 4 years Psychology & Management 45 Subjects 4½ years Psychology & Finance 45 Subjects 4½ years Psychology & Marketing 45 Subjects 4½ years Psychology & Human Resource Management * 45 Subjects 4½ years Communications & Management 46 Subjects 4½ years Communications & Marketing 46 Subjects 4½ years Communications & Finance 46 Subjects 4½ years Campus Kota Damansara Subang Jaya Kuala Lumpur Penang Sarawak Subang Jaya Kuala Lumpur Kota Damansara Subang Jaya Kuala Lumpur Penang Sarawak Subang Jaya Kuala Lumpur Kota Damansara Subang Jaya Kuala Lumpur Penang Sarawak The following is an indication of current programme content. However, the rapidly changing nature of the subject area means that the courses offered and individual course content are continuously updated to meet industry needs. Also, please note that certain combinations of options may not be available.