1. business and industrial
2. advertising and marketing
3. marketing

AMERICAN DEGREE PROGRAM
the best in you, made possible
Why Study An
American Degree
Program?
The Upper Iowa University (UIU) Bachelor of Science (4+0) program at SEGi provides
students with the opportunity to experience US-styled education. This style of education
focuses heavily on the practical elements of learning with an emphasis on classroom
interaction between the students and lecturers as well as on continuous learning through
group projects, presentations and field trips outside the classroom. The American Degree
Program focuses more on assessing the students through course work and places less
emphasis on examinations.
The UIU Bachelor of Science (4+0) program also allows for full completion of studies locally
at SEGi. Alternatively students have the flexibility to interchange between SEGi and UIU’s
Fayette Campus in the United States.
Student Clubs
Student interaction, participation and activities are important aspects of the UIU American
Degree program both socially and academically. Thus, SEGi’s American Degree Program
students and lecturers have come together to form student clubs. The main aim of the student
clubs is to provide students and lecturers with a constructive ground for social gatherings as
well as to increase awareness within their respective fields and make available a forum for
sharing ideas and information regarding global issues.
SEGi University (DU031-B)
No. 9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara,
PJU 5, 47810 Petaling Jaya, Selangor Darul Ehsan.
Tel +603 6145 1777
Fax +603 6145 1666
E-mail [email protected]
TOLL FREE 1800 88 7344
Tier
5
SEGi College Kuala Lumpur (W4P0115)
Bangunan SEGi, 33-35, Jalan Hang Lekiu, 50100 Kuala Lumpur.
Tel +603 2070 2078
Fax +603 2034 2759
E-mail [email protected]
TOLL FREE 1800 88 8028
6
11
SETARA’
Rated Excellent by MQA
SEGi College Kuala Lumpur
(Social Sciences, Business and Law)
(Arts and Humanities)
(Science, Mathematics and Computing)
(Services)
SEGi College Subang Jaya (B4P8001)
City Campus, Persiaran Kewajipan, USJ 1, 47600 UEP Subang Jaya, Selangor Darul Ehsan.
Tel +603 8600 1888
Fax +603 8600 1999
E-mail [email protected]
TOLL FREE 1800 88 8622
6
MOHE MyQuest
MOHE MyQuest
2012/2013 Evaluation
2012/2013 Evaluation
SEGi College Penang (187620-W)
Wisma Greenhall,
43, Green Hall,
10200 Penang.
Tel +604 263 3888
Fax +604 262 2193
E-mail [email protected]
SEGi College Subang Jaya
(International Students Readiness Rating)
(Services)
SEGi College Sarawak (IPTS/SV.1031/42/98)
211 Jalan Bukit Mata Kuching,
93100 Kuching, Sarawak.
Tel +6082 252 566
Fax +6082 231 355
E-mail [email protected]
TOLL FREE 1300 88 7344
SEGi Programmes Available
The student clubs regularly organize campus-wide events including the SEGi Charity Carnival
and International Cultural and Food Fairs, giving students invaluable experience in areas
such as marketing, management and event organization. Membership is open to all current
students studying in the Program and participation is highly encouraged.
HEALTH SCIENCES Medicine • Pharmacy • Optometry • Dental Surgery ENGINEERING & THE BUILT ENVIRONMENT Mechanical • Civil • Chemical
• Electronic & Electrical • Construction Management • Automotive Technology BUSINESS & ACCOUNTING Administration • Accounting & Finance •
Management • Business Administration • Marketing • Marketing Management • Business Psychology • Islamic Banking • Accounting & Financial
Management • Human Resource Management • Economics with Banking TECHNOLOGY & INNOVATION Computing • Information Technology • Multimedia
• Computer Studies • Information Systems Management AMERICAN DEGREE PROGRAM Management • Marketing • Communications • Psychology •
Business Administration • Finance • Human Resource Management ALLIED HEALTH SCIENCES Nursing • Healthcare • Environmental Health • Medical
Laboratory Technology HOSPITALITY & TOURISM Hotel Management • Culinary Arts • Hospitality • Tourism • International Tourism & Hospitality • Baking
& Pastry Arts CREATIVE ARTS & DESIGN Advertising Design • Photography • Creative Multimedia • Video & Animation • Graphic Design • Interior Design
• Communication • Mass Communication • Multimedia Design • Visual Communication Design • Music • Interior Architecture EARLY CHILDHOOD CARE
& EDUCATION Montessori Pedagogy • Early Years Education • Psychology • Early Childhood Education • Education • Early Childhood Care & Education
POSTGRADUATE STUDIES • PhD • MBA • MSc • Financial Planing • Management • Business Administration • General Management • Global Business •
Entrepreneurship • International Business FOUNDATION STUDIES • Commerce • Arts • Science • A-Level • Information Technology LAW Law ENGLISH
LANGUAGE STUDIES English and Public Relations • Intensive English Programme
The information in this brochure is correct at the time of printing (May 2014) Changes may be made without prior notice. Copyright 2014. All rights reserved.
www.segi.edu.my
American
Degree
Program
UPPER IOWA UNIVERSITY (UIU), USA
BACHELOR OF
SCIENCE (4+0)
T
he American Degree Program (ADP) at SEGi offers students the opportunity to obtain a
bachelor degree qualification from the United States of America while completing their
studies in Malaysia. Students also have the opportunity to transfer their studies to the Upper
Iowa University (UIU) Fayette Campus at any stage. The program is based on the same structure
as conducted at UIU.
Program Modules
Communications
The Communications major is
interdisciplinary in nature, reflecting the
belief that all communication media
are engaged in essentially the same
process (gathering information and
creating and disseminating messages)
and that the present-day communication
professional must be schooled in the
basic skills— writing, speaking and visual
communication.
 
The broad aim of the program is to
develop each student’s potential for
critical thinking and creative ability.
Graduates of the Communications major
may pursue a career across a wide range
of disciplines.
Management
Management in business refers to the act
of getting people together to accomplish
desired goals, comprising planning,
organizing, resourcing, leading and
controlling an organization (a group of one
or more people or entities) for the purpose
of accomplishing a goal.
 
The Management major is designed to
build on the foundation of the business
core to enable the learner to apply
theoretical organizational strategies
to practical business situations and to
present, analyze and evaluate options to
effectively integrate material and human
resources for enhanced productivity
toward a socially responsible end.
Psychology 
Psychology is both an academic and
applied discipline concerned with the
scientific study of mental processes and
behavior. Psychology seeks to explain
thought, emotion and behavior in the
context of real life.
 
The study of psychology offers the
opportunity to learn about the origins
and development of human behavior and
mental processes and the factors that
influence change. Psychology provides
a valuable foundation of knowledge
important in a wide variety of fields
including human services, business, law
and education.
Business Administration
The Business Administration major is a creative
and flexible program of study which equips
students with a broad understanding across
the disciplines of business and commerce.
This major aims to provide students with the
analytical and operational skills required to
operate effectively and face everyday problems.
Students receive a foundation in all aspects
of business such as banking and financial
services, business management, international
business and marketing.
Study Route
Entry Requirements /
Duration
•
•
•
•
STPM / A-level (2 principal passes)
holders are eligible to enter the
program. Certain campuses do not
allow for STPM exemption due to
MQA restrictions.
Psychology • Marketing
Communications • Human Resource Management
Finance • Business Administration
Management
Course Matrix
January, March, May, August &
October
Course
Single Major
Consortium of Global Partners
Double Majors
Upper Iowa University (UIU), USA
Established in 1857, Upper Iowa University (UIU), is the largest private
university in Iowa. It is located in the city of Fayette in the scenic Volga River
Valley of northeast Iowa. UIU has been providing quality education for almost
155 years and has a long list of successful alumni. One of the most diverse
and largest private universities in Iowa, UIU ranks in the top 25% of colleges
nationally for the enhancement of student learning (CLA Learning Report
(2006-2010).
In addition to the main campus in Fayette, Iowa, UIU has established offcampus centres including Malaysia and Hong Kong.
KPT/JPS(KA8794)(11/17) • KPT/JPS(PA 8672)
(11/17) • KPT/JPS(KA8672)(11/12)• KPT/JPS(KA
8501)(10/17) • KPT/JPS(KA8570)(1/18) KD, KL,
SJ, PG & SWK CAMPUSES
With Credit Exemptions*
* Subject to evaluation
Intakes
Finance
Sparked by the changing business environment
and technological changes, finance as an
academic discipline continues to change and
develop at an ever-increasing pace. Also,
financial aspects are becoming pivotal to the
role of management in a dynamic world of
mergers and acquisitions.
 
The Finance major is designed to build on the
foundation of the business core to enable the
learner to utilize appropriate theories to operate
in various areas of the financial marketplace.
STPM / A-Level (2 principles)
or equivalent
UPPER IOWA UNIVERSITY, USA
Bachelor of Science (4+0)
SPM / O-Level 5 credits holders are
eligible for direct entry into Year 1
and can complete the course within
4 years (full-time).
Marketing
Marketing is the critical driving force of any
successful organization and effective marketing
strategies can be the difference between being
one step ahead of the competition or losing out
on market share.
 
The Marketing major builds on the foundation
of the business core by enabling the learner
to apply marketing theories and principles
as well as to research and critically evaluate
the marketing implications of current events,
emerging trends and changing perspectives in
the international marketplace.
Human Resource Management
Human resource management (HRM) is
the strategic and coherent approach to the
management of employees and HRM helps to
shape an organisation through staff planning,
recruitment, job analysis and design, appraisal
of staff performance and assessment of training
needs.
 
The Human Resource Management major is
designed to equip students with the necessary
skills and knowledge to operate and manage a
diverse range of organizational human resource
functions.
SPM / O-Level / GCSEs
(5 credits) holders
Major
Number of Subjects
Duration
(Approx.)
Psychology
40 Subjects
4 years
Communications
40 Subjects
4 years
Finance
40 Subjects
4 years
Management
40 Subjects
4 years
Marketing
40 Subjects
4 years
Human Resource Management
40 Subjects
4 years
Business Administration
40 Subjects
4 years
Communications & Psychology
40 Subjects
4 years
Finance & Marketing
40 Subjects
4 years
Finance & Management
40 Subjects
4 years
Marketing & Management
40 Subjects
4 years
Psychology & Management
45 Subjects
4½ years
Psychology & Finance
45 Subjects
4½ years
Psychology & Marketing
45 Subjects
4½ years
Psychology & Human Resource Management *
45 Subjects
4½ years
Communications & Management
46 Subjects
4½ years
Communications & Marketing
46 Subjects
4½ years
Communications & Finance
46 Subjects
4½ years
Campus
Kota Damansara
Subang Jaya
Kuala Lumpur
Penang
Sarawak
Subang Jaya
Kuala Lumpur
Kota Damansara
Subang Jaya
Kuala Lumpur
Penang
Sarawak
Subang Jaya
Kuala Lumpur
Kota Damansara
Subang Jaya
Kuala Lumpur
Penang
Sarawak
The following is an indication of current programme content. However, the rapidly changing nature of the subject area means that the courses offered and
individual course content are continuously updated to meet industry needs. Also, please note that certain combinations of options may not be available.