Restaurant Hospitality
About our subscribers*
86% of subscribers work in
Independent or Multi-Unit
Independent restaurants
Of these operations:
83% of Independent
restaurants have sales
of $500,000 or more
73% of Multi-Unit
Independent
restaurants have sales
of $1 million or more
Why Restaurant Hospitality?
The heart and soul of the American dining scene are independent
restaurants and smaller chains. This is where entrepreneurs are born,
innovation flourishes, and the next great multi-concept companies and
regional chains get started. But it is a challenging business, where success
goes only to the professional restaurateur.
70% of subscribers are
comprised of Company
Officers or Operations
Management
That is the audience of Restaurant Hospitality (RH) magazine. With a
circulation of more than 90,000, it has, by far, the greatest reach among
foodservice publications. And with a pedigree that goes back to 1919, it
has witnessed the American century.
91% of subscribers are involved with menu
development and concepting
MENU
MENU
Over 88% of subscribers work in
operations serving dinner (93%) and lunch
(88%)
5 pm - 9 pm
Read on to learn more about how Restaurant Hospitality can help you
communicate with independent restaurants, local chains and regional
chains.
MENU
12 pm - 4 pm
Over 80% of subscribers
work in operations serving
alcoholic beverages
BRAND PERCEPTION
RESTAURANT HOSPITALITY keeps me on top
of foodservice industry trends (87%)
I learn something new in every issue of
RESTAURANT HOSPITALITY (84%)
RESTAURANT HOSPITALITY keeps me on top
of food trends (82%)
BPA Publication Circulation Statement (Dec 2012)
Technomic, Inc. (2010)
RH Subscriber Study (Jun 2012)
From vanguard chefs like Jose Garces to multi-concept operators like
Richard Melman and full-service growth chains like Yard House, RH is your
key to reaching the $140+ billion market for these restaurateurs.
MENU
*Sources:
Most importantly, its focus is on the best and brightest of America’s
restaurateurs. In 2013, once again, every one of RH’s subscribers will come
from a high-volume business doing in excess of $500,000 per year in sales.
Each month, they turn to RH for the growth strategies and cutting-edge
trends — in food, beverage, menu, operations, business and more.
MENU
Print | Magazine
Excellent print editorial coverage
GREATER REACH
• Has a circulation of 90,025* that puts you in touch with far more independent and full-service
operators than any other foodservice magazine.
• Dedicated to the success of independent, local and regional restaurant chains as well as hotels,
resorts and more.
LEADERSHIP POSITIONING
Restaurant Hospitality has been identifying and writing about hot, new trends, dynamic restaurant
concepts and up-and-coming industry stars for decades:
• For 25+ years, the Rising Stars program has put the spotlight on hundreds of young chefs who
have gone on to become major stars in the industry, including Emeril Lagasse,
Bobby Flay and Michael Symon.
• Formed an alliance with industry great Richard Melman to create an award that honors the
best and brightest restaurateurs in the land, including Danny Meyer and Jose Andres.
• Showcases new restaurant concepts that the editors believed would someday become
major forces in the industry, including Chipotle Mexican Grill, Dave & Buster’s, and
Quaker Steak & Lube.
• Complied one of the most comprehensive collections of useful and dynamic restaurant recipes.
Subscriber Stats
91%
REGULAR READERS*
(at least 3 of every 4 issues)
51
MINUTES PER ISSUE (AVG.)*
BETTER, MORE RELEVANT AND USABLE IDEAS
Provides relevant editorial content and usable operationally-focused ideas, tips, techniques and
insights directly applicable to its readers.
47%
Implemented a new recipe or menu suggestion
40%
Modified a menu or promotion
30%
Incorporated a new technique or method
27%
Discussed an ad/article with someone else in the company
64%
EDITORIAL EXCELLENCE
Our award-winning editorial staff boasts a combined 90+ years of foodservice industry experience,
delivering editorial excellence with personality and cutting edge information. Because of their
experience, Restaurant Hospitality editors don’t merely report on what’s happening in the industry,
they explain how the information will affect operators.
• BIZ SMARTS - offers solutions to a specific foodservice problem, through Tricks of the Trade or How-To’s.
• FOOD / DRINK - features specific food and beverage recipes based on each month’s theme.
• EQUIPMENT & FOOD SAFETY - focuses on back-of-the-house including specific pieces of equipment and food
safety best practices.
*Sources:
Used information to do their job more effectively
BPA Publication Circulation Statement (Dec 2012)
RH Subscriber Study (Jun 2012)
Signet Ad Readership Study (Feb 2012)
What action(s) have you taken during the past year as a result of advertisements
and/or articles seen or read in RESTAURANT HOSPITALITY?*
Digital | Restaurant-Hospitality.com
Cutting-Edge Trends and Usable Ideas
With specialized features such as a dynamic restaurant recipe database
and the long-running Rising Stars program — profiles on popular, up-andcoming chefs — Restaurant-Hospitality.com is the information choice of
restaurateurs.
AVAILABLE OPPORTUNITIES
• Run-of-Site Sponsorships
• In-Article Ads
• Homepage Takeover
• White Paper Postings
• Introstitial/Roadblock Ads
• Mobile Site Banners
• Custom Content Sponsorship
• and more...
NEW FOR 2013
In 2013, Restaurant Hospitality added to
its digital arsenal. In addition to a mobile
website, Restaurant Hospitality released
downloadable apps for the iOS and
Android devices — bringing professional
restaurateurs the information they need,
however they want it.
TOTAL PAGEVIEWS*
21%
(Jan 2012 to Dec 2012)
vs 899,533 (Jan 2011 to Dec 2011)
547,050
TOTAL VISITS*
5%
(Jan 2012 to Dec 2012)
vs 523,238 (Jan 2011 to Dec 2011)
451,434
TOTAL UNIQUE VISITORS*
1%
(Jan 2012 to Dec 2012)
vs 445,788 (Jan 2011 to Dec 2011)
5.72
TIME ON SITE (AVG.)*
(Jan 2012 to Dec 2012)
1.89
PAGES PER VISIT (AVG.)*
(Jan 2012 to Dec 2012)
Omniture (Jan 2011 to Dec 2012)
In 2012, Restaurant-Hospitality.com made a big move — a complete
renovation of the RH website. Not only does it have a sleek, new look, but
the website’s navigation is speedier and information has been organized
better, so visitors will find what they need — pronto.
1,084,688
*Sources:
Restaurant-Hospitality.com is a true operator resource providing trend
coverage, big ideas, industry news and solutions for helping restaurateurs
evaluate purchases, excel operationally, grow professionally, and improve
their businesses.
Digital | RH eNewsletters
Best portfolio of eNewsletters
RH eNewsletters cover the specific areas and issues that full-service
restaurant professionals need to know. With a portfolio of weekly, monthly,
topic-focused or custom eNewsletters, RH can help you reach the right
audience with your messaging.
In 2013, Eat Beat became the second foodservice eNewsletter to be
nominated by min’s Best of the Web for Best eNewsletter. (The first
foodservice eNewsletter to be nominated for the category was sister
publication Nation’s Restaurant News with NRN a.m.)
AVAILABLE OPPORTUNITIES
• Eat Beat - A weekly eNewsletter that covers food and beverage, growth
brands, and what restaurateurs need to know to run their businesses,
from the front of the house to the back.
683,472
ENEWSLETTERS DELIVERED
PER MONTH (AVG.)*
45%
OF PRINT SUBSCRIBERS READ
EAT BEAT ENEWSLETTER*
(at least 3 of every 4 issues)
• Eat Beat Extra - A monthly report that digs deep into a top restaurant
industry trend.
• PRG Product Watch - A joint monthly eNewsletter (NRN/RH/FM) that
focuses on new production introductions.
• Custom eNewsletters - Our custom eNewsletters gives you the
opportunity to reach out to foodservice operators with a customized
message. We can help you target an audience or build a dedicated
eNewsletter to tell your story and establish your company as a trusted
industry resource.
*Sources:
• PRG Recipe Watch - A joint monthly eNewsletter (NRN/RH/FM) packed
with recipes straight from the research and development kitchens of the
foodservice industry’s leading players.
Magnetmail/Yesmail (Jul 2012 to Sep 2012)
RH Subscriber Study (Jun 2012)
• Eat Beat Business - A weekly eNewsletter that identifies and aggregates
the most relevant tips, ideas and more to help restaurateurs run their
business.
2013 Editorial Calendar | Print
Issue
Month
Closing
Date
Material
Due
Featured Theme
Biz Smarts
Food
Drink
Equipment /
Food Safety
Bonus
Distribution
Jan
12/3
12/7
13 to Watch in 2013
Tricks of
the Trade
Breakfast &
Brunch
Master
Mixologist
Food Safety
NAFEM
Feb
1/4
1/9
Next Generation Street Food
Ad Readership Study
How-To
Sandwiches &
Sides
Bar Business
Well-Equipped
Mar
2/1
2/6
Maximize Your Marketing
Dollars
Tricks of
the Trade
Global Grains
Paired w. Protein
Signature
Drinks
Food Safety
Apr
3/1
3/5
What Customers Want
How-To
Asian Flavors
Master
Mixologist
Well-Equipped
NRA Show
May
4/1
4/5
7 Traffic-Building Social Media
Tactics
Tricks of
the Trade
Appetizers &
Compatible Drinks
Bar Business
Food Safety
NRA Show
Jun
5/1
5/6
The Best Sandwiches in America
Contest
How-To
Bar Food
Signature
Drinks
Well-Equipped
Jul
6/3
6/7
Design Tweaks to Refresh Your
Restaurant
Tricks of
the Trade
American
Regional
Master
Mixologist
Food Safety
Aug
7/1
7/8
The Power 25: Influential
Multi-Concept Companies that
Kick Ass
Ad Readership Study
How-To
Meat Lovers
Meals
Bar Business
Well-Equipped
Sep
8/1
8/6
Menu Engineer to Maximize
Profits
Tricks of
the Trade
Desserts
Signature
Drinks
Food Safety
Oct
9/3
9/6
10 Ideas to Increase Beverage
Profits
How-To
Healthful Snacks
Master
Mixologist
Well-Equipped
Nov
10/1
10/7
Optimize Your Bottom Line
Tricks of
the Trade
Latin Cuisine
Bar Business
Food Safety
Dec
11/1
11/5
Food Trends You Should
Embrace
How-To
Mediterranean
Food
Signature
Drinks
Well-Equipped
MUFSO
Other monthly editorial features include:
Fridge Raid • Rising Stars • Tech Talk • Debut • 10 Thoughts • Healthy Eats • Trendinista • Heroes • Kiosk • Book Report • Trend Talk
NOTE: Departments and topics subject to change
Green Title: Ad Readership Study
The latest audit statement for Restaurant Hospitality is available at: http://bit.ly/rhauditstmt
4/3/2013
2013 Rates | Print
RESTAURANT HOSPITALITY
Frequency: Once a month
Total Circulation: 90,025*
Pass-Along Rate: 2.4 additional readers per issue**
4-Color
1x
6x
Gross rates (unless otherwise indicated)
9x
12x
18x
1 Page
$ 10,345
$ 9,725
$ 9,140
$ 8,685
$ 8,255
1/2 Page
$ 5,850
$ 5,560
$ 5,285
$ 5,020
$ 4,765
1/3 Page
$ 4,750
$ 4,550
$ 4,275
$ 4,065
$ 3,860
1/4 Page
$ 3,620
$ 3,405
$ 3,200
$ 3,040
$ 2,890
Spread
$ 17,905
$ 16,835
$ 15,825
$ 15,035
$ 14,290
MECHANICAL CHARGES:
4/C Plate Change (Per Page) - $ 1,600 net
Insert Tip-On (Full Run) - $ 2,900 net
Insert Bind-In (Full Run) - $ 1,200 net
Cover Premium
Cover (does not include additional printing and mechanical costs)
$ 19,985 net
Supplied Inserts
2-Page
$ 12,335
4-Page
$ 17,270
6-Page
$ 22,205
Frequency can be combined between
Nation’s Restaurant News,
Restaurant Hospitality and
Food Management.
BRCs (Business Reply Cards)
Includes bind-in charge of $1,200 (net)
For tip-in charge, please contact us.
$ 3,965
*BPA Publication Circulation Statement (Dec 2012)
**Signet AdStudy (Feb 2012)
The latest audit statement for Restaurant Hospitality is available at: http://bit.ly/rhauditstmt
2013 Specs | Print
ADVERTISEMENT SUBMISSION GUIDELINES:
MAGAZINE TRIM SIZE: 7.75” x 10.75”
Non-Bleed
Two Page Spread
Full Page
Bleed
15.75” (w) x 11” (d)
15.5” (w) x 10.75” (d)
7” (w) x 10” (d)
8” (w) x 11” (d)
7.75” (w) x 10.75” (d)
15.75” (w) x 5.625” (d)
15.5” (w) x 5.5” (d)
15.75” (w) x 3.5” (d)
15.5” (w) x 3.25” (d)
1. Media: Mac or PC
1/2 Page Spread
1/3 Page Spread
2/3 Page
Trim
Gutter bleed only:
14.75” (w) x 10” (d)
4.5” (w) x 10” (d)
1/2 Page Island
4.5” (w) x 7.5” (d)
1/2 Page Horizontal
7” (w) x 4.875” (d)
8” (w) x 5.625” (d)
7.75” (w) x 5.5” (d)
4” (w) x 11” (d)
3.75” (w) x 10.75” (d)
1/2 Page Vertical
3.25” (w) x 9.25” (d)
1/3 Page Square
4.5” (w) x 4.875” (d)
1/3 Page Horizontal
6.75” (w) x 2.625” (d)
8” (w) x 3.5” (d)
7.75” (w) x 3.25” (d)
1/3 Page Vertical
2.125” (w) x 9.25” (d)
2.875” (w) x 11” (d)
2.625” (w) x 10.75” (d)
1/4 Page
3.375” (w) x 4.875” (d)
4” (w) x 5.75” (d)
3.875” (w) x 5.625” (d)
Cover
Contact us for more info
NOTES:
• Keep live matter 1/4” from trim
• Keep crop marks out of bleed
areas
• Gutter, face, foot, head trim: 1/8”
Full Page
Penton Media, Inc. uses computer-to-plate
technology for all printed material. We ask that our
advertisers supply digital files using the standardized
file formats as listed below.
Two Page Spread
1/2 Page Spread
1/3 Page Spread
2. Preferred Format: PDF
Acceptable Formats: EPS, TIFF, JPG, PS
3. Advertisers should submit PDF and PDF/X1-A
files that are prepared for press-optimized
printing in CMYK with fonts embedded. It is highly
recommended that PDFs be exported using the
PentonExportPDF settings that can be found on our
website (www.PentonDigitalAds.com). These export
settings have been formatted using the printer
specific guidelines for production. Please keep
in mind that PDFs lack the ability to be edited or
altered (i.e. phone numbers, address, etc.). Preferred
Applications: Adobe InDesign®, Illustrator, Photoshop
and QuarkXpress™. If submitting application files,
provide all supporting graphics and fonts.
4. Color Tone Values: To avoid over-saturation of ink,
the total combined value of CMYK colors should not
exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any
one color with a required value over 85% should be
made solid. Color Mode: Ads should be converted to
CMYK prior to submission as color shifts may occur.
Ads received in RGB color will be converted to CMYK.
Please indicate all colors, including Pantone colors,
on the checklist. Fonts: When submitting application
files, include screen and printer fonts. On illustrations
it is recommended to convert text to outline,
however outline text cannot be altered. Lettering:
Reproduce all reverse lettering with a minimum of
colors. Type smaller than 8 point with fine serifs
should be avoided.
5. Photos: 300 dpi, actual size; CMYK color model;
.tif or .eps format; no JPEG compression.
Line Art/Text: 600 dpi minimum; CMYK color model;
.eps or .tif format with color preview. In PhotoShop,
black text should be created in black channel only to
avoid registration problems.
2/3 Page
1/4 Page
1/2 Page Horizontal
1/3 Page Horizontal
1/2 Page Vertical
1/3 Page Vertical
1/2 Page Island
1/3 Page Square
PRINTING PROCESS & BINDING METHOD
ADVERTISING MATERIALS
• Web offset, Perfect-bound, Paper is White
• Business reply cards/inserts jog to the head
• Inserts tip to front of signature
Only one solid color should be used in
one area. Total density of all four colors
should not exceed 280% in any area of
the separation. Exaggerated contrast
should be used for greater fidelity and
impact. Allow for 5-7% gain, which occurs
in web offset printing.
COLOR PROOF
SWOP approved color proof
Send RH Files to:
www.PentonDigitalAds.com, or
Denise M. Walde, Sr. Production Manager
[email protected]
Phone: (913) 967-1696 | Fax: (913) 514-3815
9800 Metcalf Avenue, Overland Park, KS 66212
Send Insertion Orders to:
[email protected]
Fax: (913) 514-7000
6. Proofs: Text and element proof required to assist
in preflighting digital ad files. For critical color match,
a digital halftone proof (i.e. Kodak Approval, Dupont
Digital Waterproof, Fuji FirstProof, etc.) is required.
Accurate color reproduction cannot be guaranteed
without an accompanying SWOP-certified proof. For
additional information on SWOP requirements go
to: www.SWOP.org. Penton Media, Inc. will not be
held liable for the reproduction of any ad submitted
without a SWOP certified proof.
7. Website upload: www.PentonDigitalAds.com
(recommended), CD, DVD
8. Please make sure all digital ad files match the ad
dimensions listed. Penton Media reserves the right
to reduce and/or re-size any over-sized or incorrectly
sized ads to fit the dimensions indicated. Penton
Media, Inc. does not keep a copy of electronic files.
Advertisers must retain the original copy.
All hard media & SWOP certified proof must be
mailed to: Denise M. Walde (Restaurant Hospitality),
9800 Metcalf Avenue, Overland Park, KS 66212 USA
For instructions on creating electronic files visit our
website at: www.PentonDigitalAds.com
For further technical assistance, email our Technical
Support Team at: [email protected]
2013 Rates | Classifieds
RH PRINT CLASSIFIEDS
Frequency: Once a month (RH frequency)
Total Circulation: 90,025*
Pass-Along Rate: 2.4 additional readers per issue**
Rates
1x
3x
6x
12x
Per Column Inch
$ 230
$ 200
$ 180
$ 160
1/4 Page Square
$ 1,565
$ 1,470
$ 1,390
$ 1,040
1/3 Page Square
$ 2,085
$ 1,965
$ 1,855
$ 1,390
1/3 Page Vertical
$ 2,085
$ 1,965
$ 1,855
$ 1,390
1/2 Page Vertical
$ 3,125
$ 2,945
$ 2,780
$ 2,085
1/2 Page Horizontal
$ 3,125
$ 2,945
$ 2,780
$ 2,085
2/3 Page
$ 4,170
$ 3,930
$ 3,705
$ 2,780
Full Page
$ 6,295
$ 5,885
$ 5,555
$ 4,170
Mechanical Specs
Ad Size (w x d)
Per Column Inch
2.125” x 1”
1/4 Page Square
3.25” x 4.875”
1/3 Page Square
4.5” x 4.875”
1/3 Page Vertical
2.125” x 10”
1/2 Page Vertical
3.25” x 10”
1/2 Page Horizontal
7” x 4.875”
2/3 Page
4.5” x 10”
Full Page
7” x 10”
Full Page
2/3 Page
1/3 Page Square
1/4 Page Square
1/2 Page Horizontal
1/2 Page Vertical
1/3 Page Vertical
*BPA Publication Circulation Statement (Dec 2012)
**Signet AdStudy (Feb 2012)
Place your ad on our website (restaurant-hospitality.com) for an additional $125 per month
2013 Rates | Digital
RESTAURANT-HOSPITALITY.COM (Website)
Unique Visitors (monthly average): 37,620*
Visits (monthly average): 45,589*
Pageviews (monthly average): 90,391*
Time on Site (monthly average): 5.72*
Pages per Visit (monthly average): 1.89*
Net rates
Run-of-Site Sponsorships
Cost
Leaderboard (728 x 90)
$ 100 / CPM†
Premium Boom Box (300 x 250) - Position #1
$ 115 / CPM†
Premium Boom Box (300 x 250) - Position #2
$ 80 / CPM†
Trailerboard (728 x 90)
$ 45 / CPM†
In-Article Ad (180 x 150)
$ 75 / CPM†
NOTE: For Rich Media and Video Ad Units, additional $10 / CPM
† Minimum 7,500 impressions per month
Cost
Homepage Takeover (limit: once a month)
$ 3,375 / week
White Paper
$ 9,375 / quarter
Introstitial/Roadblock
$ 3,565 / week
Mobile Site Banner
$ 1,000 / month
Custom Content Sponsorship
$ 5,250 / quarter
*Omniture (Jan 2012 to Dec 2012)
Other Website Opportunities
2013 Rates | Digital (cont.)
EAT BEAT (eNewsletter)
Frequency: Weekly
Gross Delivered: 80,500+ (estimated)
Gross rates
Eat Beat
Cost
Modified Leaderboard (670 x 90)†
$ 3,150
Right Rectangle Ad
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pra proribus et.
Es seque sent quati as cum faceri velendist re
illuptatem quibus, andis debitatur aliae perum
id quias sa dis escipsae. Sed esedis dolor sum,
ut faccum is ipsamet qui iusdani
a dolora qui dis et lit apis
300 x 250 Top†
$ 3,110
300 x 250 Mid†
$ 2,900
300 x 250 Bottom
$ 2,255
Left Text Ad
Et ullupta pa nim eaque in cum in
pra proribus et.
Es seque sent quati as cum faceri velendist re
illuptatem quibus, andis debitatur aliae perum
id quias sa dis escipsae. Sed esedis dolor sum,
ut faccum is ipsamet qui iusdani
a dolora qui dis et lit apis
Text Ad Position #1
$ 2,420
Text Ad Position #2
$ 2,235
Custom Content
Cost of Text Ad
Position #1 or #2 (1x rate) +
$1,000 (1st insertion) or
$500 (each addt’l insertion)
Featured Product
$ 710
† Includes bonus impressions on Restaurant-Hospitality.com for a duration of 7 days
EAT BEAT BUSINESS (eNewsletter)
Frequency: Weekly
Gross Delivered: 80,500+ (estimated)
Gross rates
Eat Beat BizWire
Modified Leaderboard (670 x 90)†
Cost
$ 3,150
Right Rectangle Ad
300 x 250 Top†
$ 3,110
300 x 250 Mid†
$ 2,900
† Includes bonus impressions on Restaurant-Hospitality.com
2013 Rates | Digital (cont.)
PRG RECIPE WATCH (eNewsletter)
Frequency: Monthly
Gross Delivered: 128,500+ (estimated)
Joint effort between Nation’s Restaurant News,
Restaurant Hospitality and Food Management
Gross rates
PRG Recipe Watch
Cost
Top Tier (Positions #1 to #8)
$ 1,095 per box
Second Tier (Positions #9 to #16)
$
920 per box
Two Box Combo
$ 1,750
Custom Four Box Combo
$ 3,360
Third Tier (Positions #17 to #24)
$
Modified Leaderboard + Two Box Combo
$ 4,080
Single Sponsored
$ 11,500
770 per box
PRG PRODUCT WATCH (eNewsletter)
Frequency: Monthly
Gross Delivered: 97,000+ (estimated)
Joint effort between Nation’s Restaurant News,
Restaurant Hospitality and Food Management
Gross rates
PRG Product Watch
Cost
Top Tier (Positions #1 to #8)
$ 875 per box
Second Tier (Positions #9 to #16)
$ 690 per box
Two Box Combo
$ 1,250
Custom Four Box Combo
$ 2,400
Third Tier (Positions #17 to #24)
$ 600 per box
Modified Leaderboard + Two Box Combo
$ 3,600
Single Sponsored
$ 8,500
RH DIRECT CONNECT (eBlast)
Frequency: On-demand
Total available contacts: 169,830
Net rates
RH Direct Connect
Exclusive Sponsorship
* Minimum spend of $1,000
Cost
$ 325 / CPM*
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide
believes this is a judgment, which must be made by the user of the report.
100 Beard Sawmill Road, Sixth Floor
Shelton, CT USA 06484-6150
Phone: +1 203.447.2800
Fax: +1 203.447.2900
www.bpaww.com
Penton Media
1300 East 9th Street
Cleveland, OH 44114
Tel. No.: (216) 696-7000
Fax No.: (216) 696-0836
www.restaurant-hospitality.com
About BPA Worldwide
A not-for-profit organization since 1931 and
headquartered in Shelton, CT, USA, BPA has
the largest membership of any media-auditing
organization in the world, spanning more than
30 countries. The organization conducts
2,600+ audits for media brands in print,
online/digital and live events. Additionally,
under the iCompli brand, BPA documents
compliance to defined standards including
data protection, provides assurance of
sustainability reporting, and verifies
technology, service and privacy claims. BPA is
supported by 2,700 advertiser and agency
members.
Visit www.bpaww.com for the latest audit
reports, membership information and
publishing and advertising industry news.
Official Publication of: None
Established: 1919
Issues Per Year: 12
FIELD SERVED
RESTAURANT HOSPITALITY serves commercial foodservice establishments including full service
restaurants: hotels, motels and resorts with foodservice, clubs, caterers and other commercial
foodservice operations as reported in Paragraph 3a.
DEFINITION OF RECIPIENT QUALIFICATION
Qualified recipients are company officers; foodservice management, operations management, design
specifiers; maintenance/sanitation operations management and purchasing operations personnel within
the foodservice industry.
AVERAGE NON-QUALIFIED CIRCULATION
NON-QUALIFIED
Not Included Elsewhere
Other Paid Circulation ___________
Advertiser and Agency __________
Rotated or Occasional __________
Allocated for Trade Shows
and Conventions______________
Digital________________________
All Other ______________________
TOTAL
No. NEC/12-12
BUSINESS PUBLICATION CIRCULATION STATEMENT
FOR THE 6 MONTH PERIOD ENDED DECEMBER 2012
Copies
1,260
88
487
1,835
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual ______________________
90,025
100.0
89,685
99.6
340
0.4
Sponsored Individually Addressed __
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Multi-Copy Same Addressee _______
-
-
-
-
-
-
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
90,025
100.0
89,685
99.6
340
0.4
Print
(A)
Digital
(B)
Unique Total
Qualified*
July ___________________________________________________________________
90,025
5,028
90,025
August ________________________________________________________________
90,025
5,275
90,025
September _____________________________________________________________
90,025
5,461
90,025
October ________________________________________________________________
90,025
5,491
90,025
November______________________________________________________________
90,025
6,264
90,025
December______________________________________________________________
90,025
6,221
90,025
2012 Issue
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
1
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RESTAURANT HOSPITALITY / December 2012
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD
RESTAURANT HOSPITALITY / December 2012
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012
This issue is equal to the average of the other 5 issues reported in Paragraph two.
CLASSIFICATION BY TITLE
UNIQUE
TOTAL
QUALIFIED*
BUSINESS AND INDUSTRY
PERCENT
OF TOTAL
Print
(A)
Digital
(B)
Company
Officers
(Note 1)
Other Titled
and NonTitled
Personnel
(Note 5)
Operations Food Service Purchasing
Management Management Management
(Note 2)
(Note 3)
(Note 4)
A. RESTAURANTS
1. Casual Dining (Note 6) _____________________
45,691
50.8
45,691
3,218
21,453
13,388
10,395
455
-
2. Family (Note 7) ___________________________
25,299
28.1
25,299
1,445
11,131
7,260
6,638
270
-
3. Fine Dining ______________________________
11,740
13.0
11,740
938
4,578
3,366
3,664
132
-
B. Hotels/Motels/Resorts/Spa/Casino ___________
4,856
5.4
4,856
457
1,070
1,588
2,033
165
-
C. Clubs/Caterer _____________________________
2,005
2.2
2,005
184
820
497
660
28
-
D. Central Commissary/Other Commercial
Foodservice Operations ______________________
100
0.1
100
11
48
19
30
3
-
OTHER PAID CIRCULATION:
Subscriptions________________________________
UNIQUE TOTAL QUALIFIED CIRCULATION*
334
0.4
334
11
-
-
-
-
334
90,025
100.0
90,025
6,264
39,100
26,118
23,420
1,053
334
PERCENT
100.0
100.0
7.0
43.4
29.0
26.0
1.2
0.4
Note 1: COMPANY OFFICERS Title include: President, Owner, Partner, CEO, VP, Treasurer, Director, Assist. to President/VP, and Other Officer.
Note 2: OPERATIONS MANAGEMENT Title include: Operations/Facilities Dir/Mgr/Supervisor, General Mgr, Administrator, and Innkeeper.
Note 3: FOOD SERVICE MANAGEMENT Title include: Restaurant/Food Service Dir/Mgr/Supervisor, Nutritionist, Menu/Food Planner, Dietitian and Chefs.
Note 4: PURCHASING MANAGEMENT Title include: Buyer, and Purchasing/Materials Dir/Mgr/Supervisor.
Note 5: OTHER TITLED AND NON-TITLED PERSONNEL which include DESIGN SPECIFIER titles such as Designer, Consultant, Design Engineer, Architect and MAINTENANCE/SANITATION
OPERATIONS titles such as Housekeeping Manager, Maintenance Manager, Custodian, Engineer, and Housekeeper.
Note 6: Casual Dining or Theme Restaurant, Drinking place with food (Bar ,etc.), Fast Casual Restaurant, and Polished Casual Restaurant.
Note 7: Family Restaurants or Cafeteria/Buffet
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
ADDITIONAL DATA FOR THE ISSUE OF NOVEMBER 2012
II. CLASSSIFICATION BY ANNUAL FOOD/BEVERAGE
(Including Alcoholic Beverages)
Sales/Purchases
BUSINESS AND INDUSTRY
TOTAL
QUALIFIED
PERCENT
OF TOTAL
Under
$500,000
$500,000$999,999
$1,000,000
$4,999,999
$5,000,000
and Over
Not Available
A. RESTAURANTS
1. Casual Dining (Note 6)________________________________________
45,691
50.8
1,009
18,957
20,702
5,023
-
2. Family (Note 7) ______________________________________________
25,299
28.1
552
12,802
9,957
1,988
-
3. Fine Dining _________________________________________________
11,740
13.0
176
4,063
5,746
1,755
-
B. Hotels/Motels/Resorts/Spa/Casino ______________________________
4,856
5.4
85
1,466
1,971
1,334
-
C. Clubs/Caterer ________________________________________________
2,005
2.2
185
691
901
228
-
D. Central Commissary/Other Commercial Foodservice Operations _______
100
0.1
6
26
29
39
-
OTHER PAID CIRCULATION:
Subscriptions___________________________________________________
TOTAL QUALIFIED CIRCULATION
334
0.4
-
-
-
-
334
90,025
100.0
2,013
38,005
39,306
10,367
334
ADDITIONAL DATA FOR THE ISSUE OF NOVEMBER 2012
CLASSIFICATION BY OPERATION TYPE
BUSINESS AND INDUSTRY
TOTAL
QUALIFIED
PERCENT
OF TOTAL
Independent
(Note 1)
Multi-Unit
Independent Regional Chain National Chain
(Note 2)
(Note 3)
(Note 4)
Not
Available
A. RESTAURANTS
1. Casual Dining (Note 6)________________________________________
45,691
50.8
31,990
9,091
4,381
229
-
2. Family (Note 7) ______________________________________________
25,299
28.1
17,502
4,836
2,864
97
-
3. Fine Dining _________________________________________________
11,740
13.0
9,279
1,968
465
28
-
B. Hotels/Motels/Resorts/Spa/Casino ______________________________
4,856
5.4
3,082
1,271
451
52
-
C. Clubs/Caterer ________________________________________________
2,005
2.2
1,648
307
37
13
-
D. Central Commissary/Other Commercial Foodservice Operations _______
100
0.1
44
37
16
3
-
334
0.4
-
-
-
-
334
63,545
17,510
8,214
422
334
OTHER PAID CIRCULATION:
Subscriptions___________________________________________________
TOTAL QUALIFIED CIRCULATION
90,025
100.0
Note 1: Independent: 1 operating unit.
Note 2: Multi-Unit Independent: 2-9 operating units. Includes respondents to local chain 2-9 operating units.
Note 3: Regional Chain: more than 9 units and under $150 Million sales.
Note 4: National Chain: more than 50 units and over $150 Million sales.
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2
RESTAURANT HOSPITALITY / December 2012
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012
Qualified Within
QUALIFICATION SOURCE
1 Year
2 Years
3 Years
Print
(A)
Digital
(B)
Unique**
Total
Qualified
Direct Request: __________________________________________________________
Request from recipient’s company: __________________________________________
Membership Benefit:______________________________________________________
Communication from recipient or recipient’s company (other than request): ________
TOTAL – Sources other than above (listed alphabetically): _______________________
Association rosters and directories __________________________________________
*Business directories ____________________________________________________
Manufacturer’s, distributor’s, and wholesaler’s lists ____________________________
Other sources ___________________________________________________________
VI. Single Copy Sales: ________________________________________________________
UNIQUE TOTAL QUALIFIED CIRCULATION**
PERCENT
65,810
517
409
5,712
5,712
72,448
80.5
17,151
426
17,577
19.5
-
82,961
943
409
5,712
5,712
90,025
100.0
6,116
19
3
126
126
6,264
7.0
82,961
943
409
5,712
5,712
90,025
100.0
I.
II.
III.
IV.
V.
Percent
92.2
1.0
0.5
6.3
6.3
100.0
*See Additional Data
**Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012
MAILING ADDRESS
Print
(A)
Digital
(B)
Unique Total
Qualified*
Percent
Individuals by name and title and/or function ________________________________________________________
Individuals by name only _________________________________________________________________________
Titles or functions only ___________________________________________________________________________
Company names only ____________________________________________________________________________
Multi-Copy Same Addressee copies _________________________________________________________________
Single Copy Sales _______________________________________________________________________________
UNIQUE TOTAL QUALIFIED CIRCULATION*
89,724
15
98
188
90,025
6,262
1
1
6,264
89,724
15
98
188
90,025
99.7
0.1
0.2
100.0
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012
State
Print
(A)
Digital
(B)
Unique Total
Qualified*
Maine ______________
New Hampshire ______
Vermont ____________
Massachusetts_______
Rhode Island ________
Connecticut _________
NEW ENGLAND
New York ___________
New Jersey __________
Pennsylvania ________
MIDDLE ATLANTIC
Ohio________________
Indiana _____________
Illinois ______________
Michigan ____________
Wisconsin ___________
EAST NO. CENTRAL
Minnesota __________
Iowa _______________
Missouri ____________
North Dakota ________
South Dakota ________
Nebraska ___________
Kansas _____________
WEST NO. CENTRAL
Delaware ___________
Maryland ___________
Washington, DC ______
Virginia _____________
West Virginia ________
North Carolina _______
South Carolina _______
Georgia _____________
Florida ______________
SOUTH ATLANTIC
739
664
309
2,367
466
1,301
5,846
5,716
2,264
3,858
11,838
3,351
1,666
4,236
3,179
2,450
14,882
2,188
1,096
2,002
291
370
690
787
7,424
338
2,097
502
2,171
436
2,915
1,329
2,318
6,271
18,377
42
48
22
170
24
89
395
334
142
225
701
192
95
311
180
166
944
145
69
119
12
21
47
81
494
18
129
40
155
6
176
96
160
433
1,213
739
664
309
2,367
466
1,301
5,846
5,716
2,264
3,858
11,838
3,351
1,666
4,236
3,179
2,450
14,882
2,188
1,096
2,002
291
370
690
787
7,424
338
2,097
502
2,171
436
2,915
1,329
2,318
6,271
18,377
Percent
6.5
13.2
16.5
8.2
20.4
State
Print
(A)
Digital
(B)
Unique Total
Qualified*
Kentucky ___________
Tennessee __________
Alabama ____________
Mississippi __________
EAST SO. CENTRAL
Arkansas ___________
Louisiana ___________
Oklahoma ___________
Texas ______________
WEST SO. CENTRAL
Montana ____________
Idaho ______________
Wyoming ____________
Colorado ____________
New Mexico _________
Arizona _____________
Utah _______________
Nevada _____________
MOUNTAIN
Alaska ______________
Washington _________
Oregon _____________
California ___________
Hawaii ______________
PACIFIC
UNITED STATES
U.S. Territories ______
Canada ____________
Mexico _____________
Other International ___
APO/FPO ___________
Email Only __________
1,085
1,599
1,048
609
4,341
663
1,299
882
5,771
8,615
510
553
300
1,950
624
1,515
715
770
6,937
122
1,749
1,204
8,317
274
11,666
89,926
48
19
2
2
28
62
102
74
35
273
37
79
67
478
661
36
36
27
165
34
129
69
61
557
11
145
98
735
37
1,026
6,264
-
1,085
1,599
1,048
609
4,341
663
1,299
882
5,771
8,615
510
553
300
1,950
624
1,515
715
770
6,937
122
1,749
1,204
8,317
274
11,666
89,926
48
19
2
2
28
UNIQUE TOTAL
QUALIFIED
CIRCULATION*
90,025
6,264
90,025
Percent
4.8
9.6
7.7
13.0
99.9
100.0
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
3
www.bpaww.com
RESTAURANT HOSPITALITY / December 2012
ADDITIONAL DATA
METHOD OF DISTRIBUTION:
All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients
who request the digital version are notified via email when the version is available.
STATEMENT OF CONTENT PLATFORM:
Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition.
Apart from minor updates, the content cannot change once the issue is made available.
PARAGRAPH 3b:
Business directories include 1 source of circulation for a quantity of 5,712 copies or 6.3%.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – PRINT
Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual _______________________
90,025
100.0
89,685
99.6
340
0.4
Sponsored Individually Addressed ___
-
-
-
-
-
-
Membership Benefit ______________
-
-
-
-
-
-
Multi-Copy Same Addressee ________
-
-
-
-
-
-
Single Copy Sales ________________
-
-
-
-
-
-
90,025
100.0
89,685
99.6
340
0.4
TOTAL QUALIFIED CIRCULATION
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – DIGITAL
Total Qualified
Qualified Non-Paid
QUALIFIED CIRCULATION
Copies
Percent
Individual _______________________
5,623
100.0
Sponsored Individually Addressed ___
-
Membership Benefit ______________
Qualified Paid
Percent
Copies
Percent
5,610
99.8
13
0.2
-
-
-
-
-
-
-
-
-
-
-
Multi-Copy Same Addressee ________
-
-
-
-
-
-
Single Copy Sales ________________
-
-
-
-
-
-
5,623
100.0
5,610
99.8
13
0.2
TOTAL QUALIFIED CIRCULATION
Copies
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – BOTH PRINT & DIGITAL
Total Qualified
Qualified Non-Paid
QUALIFIED CIRCULATION
Copies
Percent
Individual _______________________
5,623
100.0
Sponsored Individually Addressed ___
-
Membership Benefit ______________
Qualified Paid
Percent
Copies
Percent
5,610
99.8
13
0.2
-
-
-
-
-
-
-
-
-
-
-
Multi-Copy Same Addressee ________
-
-
-
-
-
-
Single Copy Sales ________________
-
-
-
-
-
-
5,623
100.0
5,610
99.8
13
0.2
TOTAL QUALIFIED CIRCULATION
Copies
PUBLISHER’S AFFIDAVIT
We hereby make oath and say that all data set forth in this statement are true.
Randall Friedman, Group Publisher
Erica Duncan, Audience Development Manager
(At least one of the above signatures must be that of an officer of the publishing company or its
authorized representative.)
IMPORTANT NOTE:
This unaudited circulation statement has been checked against the previous audit report.
It will be included in the annual audit made by BPA Worldwide.
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Date signed
January 15, 2013
State
New York
County
New York
Received by BPA Worldwide
January 15, 2013
Type
PD
ID Number
R037Y0D2
Copyright  2012 BPA Worldwide. All rights reserved.
Recycled Paper