WHY ARE YOU NOT SELLING IN THE WORLD’S LARGEST MARKET YET? Launch factory 88 provides companies with a one-stop, low-risk and cost-efficient solution to set up sales and production in China. OPPORTUNITIES FOR YOUR BUSINESS IN CHINA Historically regarded as the factory of the world, China now boasts one of the largest consumer markets globally and will soon be the world’s growth engine in terms of output and consumption. As a result of the country’s changing needs in the midst of moving from an export-oriented focus to increasing domestic consumption, companies are now offered a new and relatively untapped market potential. Companies can no longer ignore China’s growing importance in their international strategies. It’s not only a rapidly developing market, but also a strategic hub for servicing the Asia-pacific region. Can you afford not to go to China? COMPETING IN THE CHINESE MARKET To succeed in the Chinese market you will have to compete as a local company whilst leveraging your brand and advanced product knowledge. Chinese clients and distributors prefer dealing with companies that have a local presence and will require the same service and support as your clients at home. Therefore, although understanding the local market is key, so is being able to support and train your distributors and strategic clients. The country’s vast size and its differences between regions also show that China is not so much one unified market, but a collection of individual sub-markets. Consequently, merely partnering with a Chinese distributor will not allow you to access China’s full market potential. A local presence will assist you in growing your distributor network countrywide and will enable you to service your clients better and generate more sales. Can you imagine effectively serving a population comparable to that of the EU, North America and South America combined without having a local sales presence? CATER TO LOCAL MARKET CONDITIONS A localised strategy also involves adjusting your product to local market conditions in order to achieve an optimal product-market fit. It is therefore important not only to be present in China, but also to make your products appeal to local consumers and businesses. For example, Volkswagen adapted its older model –the VW Santanaspecifically for the Chinese market and has recently announced a new model to be sold only there. A COST-EFFICIENT SOLUTION TO SELL IN CHINA Expanding into the Chinese market does not have to be very costly. Our B2B sales platform enables a competitive entry into the Chinese market without the costs and risks involved of opening up your own foreign invested enterprise. Operate under our local business license and make use of our shared offices and back-office support to shorten time-to-market and reduce start-up costs. Receive advice on choosing the right entry strategy and get connected to our extensive network of local businesses and professionals. B2B SALES PLATFORM Have your own sales office in one of our locations in Shanghai, develop a local sales force and expand your business. Our local network and 16 years of experience with sales in China provides your business with an invaluable head start. We provide assistance in setting up your local office in one of our shared office spaces, help you recruit a local sales manager and supervise your operations in China. This provides you with a controlled method to manage your operations from abroad and will eliminate many of the challenges involved in working with language, time and cultural differences. Solutions » Recruitment of local employees » Supervision of staff » Entry strategy advice » Shared office spaces » Back-office support » Operate under our business license and provide local invoicing LOCALISED MANUFACTURING TO BOOST SALES High import-duties and freight costs increase your total cost of ownership and consequently makes it challenging to compete with domestic competitors. For the majority of businesses it is therefore essential to move part of their manufacturing and product engineering to China in order to compete effectively. Moving (part of) your production to China provides multiple benefits; lower manufacturing and shipping costs, faster response times and the option to adapt your product to fit local market conditions. Localised manufacturing therefore not only enables your company to cut down the total cost of ownership, but also provides you with greater flexibility. MANUFACTURING SOLUTIONS Become more competitive by moving your manufacturing and product engineering to China. Adjust your product to cater to local market conditions for an optimal product-market fit and enjoy lower manufacturing costs, faster response times and higher profit margins. Solutions » Product (re)engineering for local market requirements » Complex metal and plastic parts manufacturing e.g. casting and plastic injection molding » Integrated product development solutions » Prototyping &modelling » IP Rights Registration and Management » Low volume / high-mix manufacturing capabilities » Secured in-house and high-level assembly We can assist in (re)engineering your products to fit with specific market requirements and manufacturing in China. Our pool of suppliers, in-house engineers and quality controllers are experienced in developing high-quality and complex products for a variety of industries. Our own HL assembly unit enables you to opt for importing your high-technology parts from your home country while producing low-technology parts in China. Building it together in our secure facilities makes for easier IP management and gives your sales team the competitive edge and flexibility it needs to succeed. Our manufacturing capabilities include high-level metal- and plastic parts production as well as high-mix/low-volume batches. Additionally, our in-house assembly room provides a secure environment for subassemblies and final products. All our processes are supervised by European management and we are ISO2008:9001 certified. » Assistance with local certification » Warehousing » Reverse engineering » ISO9001:2008 certified BENEFITS FOR YOUR BUSINESS We have assisted numerous SME’s enter the Chinese market and helped over 100 companies develop their products in China. Here are some reasons why others choose us for their commercial market entry into this rapidly developing market. » Shared office spaces to reduce costs and stimulate a learning environment » Your own local sales presence to boost sales and support your distributors and strategic clients » Decrease your manufacturing costs by producing in China » An existing back-office infrastructure enabling you to fully focus on sales » Flexible options: start sales, production or both. You are fully in control. » Profit from our 16 years of experiences with doing business in China » Short time-to-market: decrease lead-times by localising production » A low initial investment: exploit all benefits of an existing sales- and production platform » Leverage our extensive network of suppliers, distributors and service providers » One platform for sales, production and assembly in China » Strong IP management for your products » Secured in-house assembly rooms » Specialized in adapting and engineering products for the Chinese market ABOUT Launch Factory 88 assists foreign-owned industrial companies to gain a strong foothold in the Chinese market. LF88 is part of the CHC Group, which has been active in China since 1998 and currently employs around 500 people locally. Launch Factory 88 builds on the experience and knowledge our group has gained in the past 16 years of doing business in China. Our own success in a diverse range of industries is what sets us apart from the rest; we are the biggest flower-producing company in China, organize each year the largest aqua-technology trade fair in the world and have helped over 100+ companies successfully develop their products in China. CONTACT US Do you have questions or would you like to learn more? Get in contact with us to discuss how we can help grow your business in China. Simply send us an email, give us a phone call or visit one of our offices. CHINA THE NETHERLANDS T: +86 21 6402 7352 T: +31 23 7370 224 Office 315, Building B, Rainbow Center, No.3051, Hechuan Road, Minhang District, Shanghai, China, 201103 Tappersweg 35, 2031ET Haarlem, The Netherlands E:[email protected] | www.launchfactory88.com www.launchfactory88.com