HOW TO BE A SAVVY SELLER IN CHINA The Chinese ecommerce market is set to be worth: 420 650 $ –$ BILLION BY 2020 Chinese consumers spend more time on the web Chinese consumers spend more time on mobile +25% +50% 66% 90% 52% Of all retail transactions are C2C (Customer to Customer) Of market share is taken by marketplaces Of retail market expected to be B2C by 2017 SELL THROUGH A TRUSTED MARKETPLACE 618 50% Of all deliveries in China 500 % 51 Share of China’s B2C market 80 23% Share of China’s B2C market + million users million users million users SELL IN-DEMAND OVERSEAS PRODUCTS Branded products are the driving force behind overseas sales in China. The most popular products are: Computers & Electronics Baby Accessories 14% 10% Cosmetics & Beauty Apparel 50% 26% IMPLEMENT A PLANNED MARKETING APPROACH TO INTRODUCE YOUR BRAND 1 3 2 Build a social media presence on key social media networks such as Sina Weibo, Douban, QZone and RenRen. Set a dedicated marketing budget for China. Position your brand for the Chinese consumer – this may be different from the UK customer. ¥ STRENGTHEN YOUR LOGISTICS INFRASTRUCTURE China has a very fragmented delivery system. To succeed, retailers require a dedicated logistics company capable of delivering throughout the country. EMS SF EXPRESS CHINA POST SMALL PACKAGE SEKO CAN HELP YOU SUCCEED Dedicated ecommerce facilities in Hong Kong & Shanghai [email protected] Expert knowledge of B2C customs, duties & tax requirements for China +44 (0) 1908 580 470 Multi-platform and Multi-channel distribution Contracts with all major delivery companies in China www.sekologistics.com Statistic References https://econsultancy.com/blog/ 64958-five-important-ecommerce-trends-in-china-during-2014#i.j985wu1d3me26r http://thenextweb.com/asia/2014/05/06/ alibaba-files-ipo-618-million-users-5-55-billion-annual-revenue/ http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/ chinas-e-commerce-market-the-logistics-challenges/10192 http://multichannelmerchant.com/must-reads/ difference-chinas-biggest-b2c-platforms-06082014/#_ http://www.alizila.com/chinas-b2c-market-grew-65-percent-2013-charts https://www.google.co.uk/ search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=360buy%20users http://www.cnbc.com/id/101590855# http://www.emarketer.com/Article/ B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004