Inside This Special Issue:
Why Lutein
Alone Isn’t
Enough...
To Keep Your
Eyes Healthy
If you’re taking lutein as part of your multivitamin or
on its own, that’s a great start. But are you getting these
18 other nutrients you need for healthy eyes as you age?
If you’re concerned about dry, tired eyes . . . nightime driving . . . trouble focusing . . . or just want to enjoy healthier eyes as you age, then
you need to know this new, urgent information! See inside now. . . .
Breakthrough In Vision Research
Healthy Directions
Customer Service Center
P.O. Box 6000
Kearneysville, WV 25430
CODE SCHWALM 2006
PRSRT. STD.
U.S. POSTAGE
PAID
DOCTORS’
PREFERRED, LLC
Breakthroughs in Vision Research
7 Ways Lutein Fails
to Protect Your Eyes
If you’re taking lutein and nothing else for your eyes, you’re not
fully protecting the health of your eyes as you age.
Take a look at what YOU may be missing . . .
► Lutein won’t help you see better at night so you can drive safely . . . but this well-researched herb can! (answer inside)
► Lutein won’t keep the lens of your eye flexible
so you can see clearly . . . but this potent
antioxidant will! (answer inside)
► Lutein doesn’t protect your eyes against
ultra-violet (UV) light . . . but these two
often-overlooked nutrients do! (answer inside)
► Lutein doesn’t support healthy circulation
in the tiny blood vessels of your eyes . . . but this powerful nutrient does! (answer inside)
► MORE inside!
Julian Whitaker, M.D.
“Better, healthier eyes. . . improved night vision . . . greater
eye protection . . . enhanced eye comfort. Now it’s all
possible, thanks to the remarkably successful 30 Days
to Better Eyes solution!” See inside for details...
Inside This Special Issue:
Why Lutein Alone
Isn’t Enough
to Keep Your Eyes Healthy
If you’re taking lutein as
part of your multivitamin
or on its own, that’s a great
start. But are you getting
these 18 other nutrients you
need for healthy eyes as
you age?
Breakthrough In Vision Research
Healthy Directions
Customer Service Center
P.O. Box 6000
Kearneysville, WV 25430
CODE SCHWALM 2006
If you’re concerned about dry,
tired eyes . . . nightime driving . . . trouble focusing . . . or just want to
enjoy healthier eyes as you age, then
you need to know this new, urgent
information! See inside now. . . .
PRSRT. STD.
U.S. POSTAGE
PAID
DOCTORS’
PREFERRED, LLC
Breakthroughs in Vision Research
7 Ways Lutein Fails
to Protect Your Eyes
If you’re taking lutein and nothing else for your eyes, you’re not
fully protecting the health of your eyes as you age.
Take a look at what YOU may be missing . . .
►Lutein won’t help you see better at night so you can drive safely . . . but this natural herb can! (answer inside)
►Lutein won’t keep the lens of your eye flexible
so you can see clearly . . . but this potent
antioxidant will! (answer inside)
►Lutein doesn’t protect your eyes against
ultra-violet (UV) light . . . but these two
often-overlooked nutrients do! (answer inside)
►Lutein doesn’t support healthy circulation
in the tiny blood vessels of your eyes . . . but this powerful nutrient does! (answer inside)
►MORE inside!
Julian Whitaker, M.D.
Better, healthier eyes. . . improved night vision . . . greater eye
protection . . . enhanced eye comfort. Now it’s all possible, thanks
to the remarkably successful 30 Days to Better Eyes solution!
See inside for details . . .
“Your eyes really can get healthier
as you age. But while lutein can help,
it’s only part of the solution!”
By Julian Whitaker, M.D.
Dear Friend,
I don’t know about you, but I can’t think of anything more
essential to my independence and joy of living than healthy eyes.
That’s one reason I’ve long recommended lutein to patients
and readers of my Health & Healing newsletter for helping
to maintain eye health.
Meet Julian Whitaker, M.D.
America’s #1 champion
of natural healing and top
consumer watchdog
● Founder of The Whitaker Wellness
Institute in Newport Beach, California — a world-famous clinic that’s treated over
40,000 patients, including fellow doctors
● Editor-in-chief of Health & Healing,
a cutting-edge and highly influential
publication that’s guided and protected
the health of more than two million
readers since 1991
● Best-selling author of eight books,
including A Guide to Natural Healing,
Reversing Heart Disease, and The Pain
Relief Breakthrough
● Featured on The Today Show, Good
Morning America, Larry King, MSNBC
and others
● Quoted in The New York Times, TIME
magazine, The Washington Post, and
countless other publications
In fact, I was one of the first to write about the groundbreaking Harvard University study published in the Journal
of the American Medical Association back in 1994 that found
a link between eating foods rich in lutein and better eye health.
But I’m getting fed up with the way some supplement
companies are using lutein to fatten their profits. That’s because
I think what they’re doing is a disservice to consumers!
First they hype the heck out of lutein
for all it’s worth . . .
As soon as news stories broke about the benefits of lutein — a potent carotenoid found in marigold petals, spinach, and other
foods — some big-name multivitamin makers began plastering
the words “Now with lutein” on the front of their labels.
Why am I so steamed about this? Because it gives
consumers the idea that lutein is the ONLY nutrient you
need to take to protect your eyes.
Folks, nothing could be further from the truth! While taking
lutein provides significant support for your macula, lens, and
retina, what about the rest of your eyes? Just for starters, there’s
your cornea, sclera, and millions of tiny nerves and blood vessels
that need to stay healthy for your eyes to function at their best.
But that’s not all . . .
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
2
Breakthroughs in Vision Research
. . . Then they scrimp on potencies
to fatten their profits!
Here’s the other problem that really rubs me the
wrong way. Some multivitamin makers engage in a
practice I call nutrient “dusting.” That’s where they
give you a fraction of the amount needed to actually
provide a benefit.
Why you need to look beyond
lutein for maximum eye health
• Support
lens flexibility
for easier
focusing
Multiple studies — including that Harvard University
study I mentioned earlier — have found you need at least
6 and as much as 30 milligrams of lutein each day to see
results. Yet some multivitamin makers put in as little as
0.25 milligrams — or up to 99 times less!
•Maintain proper sugar
levels in eye tissues (lens
and cornea)
In fact, here’s a common trick used for listing lutein
potencies on multivitamin labels. Instead of showing it
in milligrams (mg), companies show it in micrograms
(mcg) to make it seem higher. Since a microgram is
equal to 1/1000th of a milligram, 250 mcg is equivalent
to 0.25 mg — or a measly one-fourth of a milligram.
Why do they scrimp so much and play these dirty
tricks? Because they want to cut costs while getting the
maximum sales boost from their marketing hype.
Meanwhile, you’re lulled into a false sense of security,
thinking you’re taking enough lutein and don’t need
anything more to protect and support your precious
vision.
But if you’re taking scant amounts of lutein and
nothing else, your eyes aren’t fully protected. In fact,
I’ve identified seven ways lutein FAILS to fully protect
the health of your eyes as you age!
Are you leaving your
eyes open to these seven
everyday threats?
In order to see clearly and comfortably, ALL the parts
of your eyes need to be in good working order. But while
lutein plays an important role in protecting your eyes, it
still doesn’t fully guard against these seven everyday
threats as you age:
#1: Maintaining proper blood flow to and within
your eyes — Many health concerns, and even the aging
process itself, can cause reduced blood flow to your eyes,
inhibiting the delivery of vital nutrients;
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Summer 2006 Edition
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3
damage. Even if you wear sunglasses when you’re outdoors, your eyes may not be adequately protected from
both types of ultraviolet rays — UVA and UVB;
#4: Ability to focus on close objects — Do you find
you now have to hold a menu a few feet away from you
in order to read it? Your ability to focus on close objects
depends on the flexibility of the lens of your eyes, which
is gradually lost as you age;
#5: Strengthening of cells in retina — While lutein
helps protect your retina by fending off free radicals and
absorbing blue light (another type of harmful light), it
does nothing to strengthen the cells of your retina, which
simply start to wear out as you age;
#6: Glycation of eye tissues — As you age, your
eyes become vulnerable to glycation — a process in
which sugar molecules bind inappropriately to protein
molecules. Not only can this affect the health of your
“…if you’re taking scant amounts
of lutein and nothing else,
your eyes aren’t fully protected.”
eyes, it can prematurely age the skin surrounding your eyes
and make them appear puffy;
#7: Eyes that tire more easily — In today’s modern
world, you depend on your eyes more than ever, whether it’s
to use a computer, watch TV, or read the newspaper. But
the close focusing involved in these tasks can leave your
eyes tired and inflamed.
You can see why it’s so important to support the health
of your entire eye — not just parts of it by mixing and
matching various nutrients! That’s why you need to look
Are YOU getting bamboozled by
nutrient “dusting”?
These days, scads of multi-vitamins
and other supplements promise to
protect your eyes, improve your night
vision, and ease eye strain. But all too
often, they give you a fraction of the
amount of nutrients you need to see
any benefits.
Not only are you getting bamboozled out of your hard-earned
money, you may not realize how little
protection you’re really giving your
eyes — until it’s too late.
Folks, this is an outrage! Take a
look at the teensy amounts of crucial,
eye-supporting nutrients you get from
some of the biggest-selling brands.
We had to black out their names,
but you can see for yourself how
they shortchange you on important
nutrients:
4
Product Amount per daily serving
Lutein
Zeaxanthin
Centrum (and Centrum Silver)
OcuVite Lutein
Solgar Vision Guard
Natrol Eye Support
Nature’s Way Vision
Gaia Herbs Vision Enhancement
TwinLab OcuGuard Plus
0.25 mg
6 mg
6 mg
6 mg
6 mg 10 mg
10 mg
NONE
NONE
NONE
NONE
NONE NONE
NONE
NONE
NONE
NONE
40 mg
50 mg
50 mg
5 mg
NONE
NONE
NONE
NONE
150 mg
NONE
200 mg
600 mcg
320 mg
600 mg
Vision Essentials
15 mg
Take a look at what you’re taking now and
compare it to the comprehensive, high-potency
support the 30 Days to Better Eyes solution
featuring Vision Essentials gives you. If you
want to enjoy sharp, clear vision — and the
peace of mind of knowing you’re supporting
the long-term health of your eyes — turn to
page 23 now!
Breakthroughs in Vision Research
Bilberry Taurine
• Vision
Essentials
gives you
15 mg of
Lutein!
beyond lutein and take a comprehensive approach
to maintaining healthy vision.
Fortunately there’s a solution — a new, advanced way
to maintain healthy vision I’ve named 30 Days to Better
Eyes. It’s based on the same approach I’ve used with
hundreds of patients at my Wellness Institute over the
past five years.
Finally . . . something that
really works for better eyes!
I’ve had many patients come to me after becoming
frustrated or discouraged by the limited range of options
offered by their doctors.
That’s because unlike a cholesterol or blood pressure
concern, there’s no conventional therapy or “magic pill”
your doctor can put you on to help you maintain healthy
eyes as you age.
In fact, doctors have few appealing solutions to offer
to help you maintain healthy eyes. Sometimes they’ll tell
you nothing can be done to help! And few doctors are
aware of natural, nutritionally-oriented approaches to
promoting eye health.
Now you can enjoy healthier
eyes in 30 days or less
The good news is, it’s never too late to give your eyes
optimum nutritional support so you can enjoy better eyes
and maintain your independence and freedom. That’s why
I’m making the 30 Days to Better Eyes solution available to
people like you who want to enjoy enhanced eye health.
The cornerstone of this remarkably successful approach
is an advanced, comprehensive vision supplement you take
each day. It’s designed to nourish your eyes with 19 nutrients that support optimum eye health and promote healthier
eyes as you age.
In fact, many people notice improvements in just 30 days
or even less!
There are also two powerful “boosters” that can help
you enjoy strong, healthy eyes — and bring you noticeable
results even faster. I’ll tell you more about them in
a moment.
“Let nature take its course
when it comes to my eyes?
NO WAY!”
I’m living proof you don’t
have to settle for aging eyes.
Even though I’m on the
“north” side of 60. I maintain
20/20 vision. And my eyes
rarely get tired or irritated in
spite of all the reading and
computer work I do.
Now I’m excited to share
the secret of my success — and
that of my patients — with you for the first
time. It’s the new 30 Days to Better Eyes
solution featuring Vision Essentials, the most
comprehensive formula for maintaining healthy
vision.
How do I know? Because I formulated it!
That’s why I’m so sure this remarkably
successful approach can help YOU enjoy better
eyes . . . improved night vision . . . and enhanced
eye comfort in 30 days or less. In fact, I
guarantee it!
supplement, called Vision Essentials, gives your eyes the
higher levels of nutritional support you’re probably not
getting anywhere else.
A groundbreaking vision supplement
for comprehensive support
I first created Vision Essentials nearly a decade ago.
There was nothing else like it at the time. In fact, this
But first, let me explain how this comprehensive vision
Summer 2006 Edition
(continued on page 6)
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EASY ORDERING:
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6000, Kearneysville, WV 25430-9918.
2. By phone — Fastest service!
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23
Inside This Special Issue:
Why Lutein Alone
Isn’t Enough
to Keep Your Eyes Healthy
If you’re taking lutein as
part of your multivitamin
or on its own, that’s a great
start. But are you getting
these 18 other nutrients you
need for healthy eyes as
you age?
Breakthrough In Vision Research
Healthy Directions
Customer Service Center
P.O. Box 6000
Kearneysville, WV 25430
CODE SCHWALM 2006
If you’re concerned about dry,
tired eyes . . . nightime driving . . . trouble focusing . . . or just want to
enjoy healthier eyes as you age, then
you need to know this new, urgent
information! See inside now. . . .
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