2012 Media Kit TODAY’S R&B AND THE BEST OLD SCHOOL JAMS Personalities Steve Harvey Morning Show 6a – 10a Frankie Darcell 3p – 7p Tracey McCaskill Oneil Stevens 10a – 3p Keith Sweat 7p – 12m Bios Steve Harvey Morning Show Steve Harvey Morning Show Throughout his television success, Harvey never lost sight of his true passion for stand-up comedy. The immediate success of the Kings of Comedy tour led to the taping of one of the most successful comedy DVDs in history – “The Original Kings of Comedy” – directed by Spike Lee. Currently Harvey hosts the nationally syndicated Steve Harvey Morning Show, which airs in over 60 markets and has over 7 million listeners from 6-10 AM EST. The morning show has also allowed him to share relationship advice with his listeners through the “Strawberry Letter” segment, where he responds to relationship questions. This segment’s popularity led to a book deal with Harper Collins. “Radio has been a passion for me since I was at least 12 years of age.” To help bring her dream to fruition, Tracey enrolled in the Specs Howard School Of Broadcast Arts. In 2001, Tracey arrived at Mix 92.3 as an Afternoon Drive Traffic Reporter and on-air host. She is now Mix’s NEWS Director. You can hear Tracey's news/weather and traffic updates during the STEVE HARVEY Morning Show --each weekday. She is also host of “The Sunday Afternoon Weekend Mix” as well as "Community Calendar" and "Mix Health Matters." Tracey values her role at Mix 92.3 and has been able to gain a tremendous amount of absolutely priceless experience. Tracey McCaskill Bios A graduate of Inkster HS, Oneil began his career in radio broadcasting after attending the Specs Howard School Of Broadcast arts in Southfield Michigan in 1981. His career has spanned over 28 years, 9 radio stations, eight “parent companies,” four departments, and six major department positions including, Production Director, Promotions Director, Music Director, Assistant Program Director, Program Director and On-Air Talent. Oneil was raised with a strong family base and spiritual background from which he derives his strength and sense of focus. Oneil Stevens Frankie Darcell A graduate of Morgan State University where she earned a bachelor of arts in telecommunications, Frankie has enjoyed over a 22-year career as a radio broadcast professional. Over the years Frankie's talk show, "Talk Of The Town," has enjoyed overwhelming popularity. From "Talk Of The Town" to her current projects, Frankie's ability to address issues head on with integrity, honesty, and passion along with her no nonsense approach to serious subject matter, has made her popular with young and mature fans alike, particularly women between the aged 18-54. Currently Frankie continues to do what she loves. She is a midday radio personality on Mix 92.3 while writing to inspire the women of metro Detroit, as well as hosting her television program, "Talk of the Town TV". Her influence ever growing in each case, Frankie Darcell continues to relate, inform, and educate local listeners, readers, and viewers. Keith Sweat is an American R&B/soul, singer-songwriter, record producer, radio personality and a major contributor to the New jack swing era. Before becoming a recording artist, Sweat worked for the commodities market in the New York Mercantile Exchange. Sweat founded the Keia Records label that would feature (R&B Groups) Silk & Kut Klose. Listen to the "Sweat Hotel" hosted by R&B superstar Keith Sweat! Monday through Thursday 7pm-12 Midnight only on MIX 92.3! Keith Sweat What We Do STEVE HARVEY MORNING SHOW 6:45am 7:30am ONEIL STEVENS 12pm Shirley’s Entertainment News Brown Liquor Song Lunch Time Music Cafe 7:10am 7:50am 1 pm Pastors Horoscopes 7:20am Eugene’s Birthdays Tommy’s Tips 8:00 – 8:30am Strawberry Letter One Hit Wonder What We Do FRANKIE DARCELL 5:00 – 5:30pm 3:30pm KEITH SWEAT 8pm 10pm Traffic Jam Relief Mix Mix Meditation Apology Line Maintenance Man 3pm 4:45pm 9pm 11pm 3 of a kind @ 3 Talk Of The Town Flashback Confessions Hour Instant Request Annual Events Sista Strut ‘Annual Walk for Cancer’ Friday Night Back Jam at Lucky’s Southfield with Donafay Black History Month -Saluting Local Unsung Hero Vignettes – February Frankie’s Hometown Hugs – April 2011 Our Listener Demographic Information Name, age, “picture” Lisa, 44 Gender Female Race/ethnicity Marital status/kids Income level Education High school graduation year Education level Place of work What does he/she spend money on Where he/she lives What They Buy What car he/she drives Where he/she shops What brand he/she likes Where does he/she like to spend free time What They Do Married 1-2 Children $45,000 1982 High School Grad/Some College Service/Sales industry Clothing, Beauty Products, Entertainment Detroit, Southfield Ford JC Penny, Target, Macys Coach, Ashley Stewart Movies, spending time with family, at Church Favorite TV shows/magazines Cop Shows, Dancing with the stars; Lifetime Most visited website Clickondetroit.com & National TV websites Where does she listen to radio Music/ Listening Profile Black Other stations he/she listens to; type of music Latest CD he/she bought or downloaded Last concert he/she attended Out side the home WJLB, WDMK, WGPR Hip Hop, Gospel, & Jazz Charlie Wilson, Kirk Franklin Sade; Charlie Wilson, Our Listener WMXD currently serves listeners in Wayne, Oakland, Macomb, Livingston and Washtenaw counties.