Ten Ways Fiery Tools
Make VDP Easy
Hans Sep
Product Line Manager
EFI
Giselle de la Moriniere
Product Marketing Manager
EFI
Jeremy Diamond
R&D Manager
SendOutCards
Agenda
• Customer profile: SendOutCards
• Fiery servers and VDP
• 10 11 awesome VDP features on
the Fiery server
• Q&A
2
The power of personalization
Jeremy Diamond
Research and Development Manager
SendOutCards
3
Company overview
• Create fully personalized cards and gifts to act
on promptings
• Founded in 2003
– Very simple VDP in early days
• Largest first-class mailing company in the world
4
Keys to success
• The power of personalization!
• Automation and performance are key to getting
complex VDP jobs out the door faster
5
Technology investment
• 4 Xerox iGen 4 presses
– Combination of DFE
options
• Proprietary software &
storefront interface
• XMPie
6
Complete automation
•
•
•
•
Design submitted
Card assets compiled
Imposition via hot folder
Routed for printing
7
SendOutCards by the numbers
Typical volume:
35-40,000 cards
produced per day
Contact
database:
Over 128 million
Holiday season:
250-300,000
cards produced
per day
Images uploaded
per day:
1-2 million
Fonts supported:
111,500
Total cards sent
to date:
107 million+
8
Performance is critical
• Speed with complex VDP
– Files RIP on average 10x faster
– Print while file is still RIPping
– Avoids production bottlenecks
• VDP Resource Manager
• Ease of use with VPS stream
9
Words of wisdom
•
•
•
•
Ensure infrastructure can support growth
Do your homework
Test for scalability
Find the right workflow
10
Fiery servers and VDP
11
Fiery FreeForm
• Proprietary VDP solution driven by powerful
Fiery architecture
• Standard with every Fiery server
• No 3rd party application needed
• Based on page overlay concept
• Easy to use and support
12
Fiery FreeForm components
Variable Document
Master
Merged Documents
13
The formula for advanced VDP
Formats
= VDP
+
+
Emitters
Data
The Fiery DFE supports all leading formats and emitters
For more information, check out
the ABCs of VDP
14
Why Fiery for VDP?
•
•
•
•
Support for all leading VDP languages
Best in class performance
Usability
Automation
15
10 11 awesome VDP features on the
Fiery server
16
1. VDP info
• Provides additional VDP job information to
allow operators to prepare and troubleshoot
VDP jobs more effectively
• Command WorkStation shows:
– Number of records
– Pages per record
E-Learning Course: Introduction to VDP
17
2. VDP preflight
• Allows operator to add VDP specific checks
• Preflight VDP resources asks:
– Are all external resources available?
– Do external resources pass other preflight checks?
• Identify potential issues prior to printing
• Exclusive feature to Fiery with Graphic Arts
Package, Premium Edition.
E-Learning Course: Introduction to VDP
18
3. File search path
• Streamlines VDP job processing
• Allows users to specify shared locations for VDP
resources.
• Access can be local or remote
– Make sure Fiery can access a remote location!
• Supported formats:
– PPML
– VPS
– PDF/VT-2
E-Learning Courses: Introduction to VDP,
Introduction to Command WorkStation
19
4. Job slug (header) with VDP info
• Allows operator to easily identify sheets based
on
– Record Set
– Sheet Number
– Record ID
• In case of reprint, this info can be used to
identify sheets that need to be reprinted
20
4. Job slug (header) with VDP info
21
5. Record reprint
• Fiery allows the operator to reprint VDP jobs
based on
– Records
– Sheet number
• Prevents (expensive) re-rip of entire VDP job
22
5. Record reprint
23
6. VDP imposition
• Fiery Impose:
– allows operator to impose VDP jobs in the same easy
way as non VDP jobs
– generates thumbnails for visual reference
– supports additional VDP imposition methods like
• Cut and Stack
• Multi-Up Booklet
• Supports all VDP languages
E-Learning Course: Advanced Fiery Imposition
FS100 How-To: Imposition of a PDF/VT Personalized Postcard
FS100 How-To: Print Personalized Booklets using PPML format
FS100 How-To: Personalize Newsletters with Enhanced FreeForm
24
7. Define record length
• Allows a user to make a PDF or Postscript
document behave like a VDP job
– Easy to apply desired finishing requirements.
• Record length is a static value
– With record length set to 8, an 800 page Microsoft
Word mail merge document becomes a 100 record,
8 page job
E-Learning Course: Introduction to VDP
25
8. VDP raster preview
• VDP raster preview allows an operator to
soft proof processed VDP jobs
• Navigate and organize by
– Record/finished sets
– Pages/finished sheets
• Visually inspect files for errors prior to printing
E-Learning Course: Introduction to VDP, Introduction to Command WorkStation
FS100 How-To: Imposition of a PDF/VT Personalized Postcard
FS100 How-To: Print Personalized Booklets using PPML format
26
FS100 How-To: Personalize Newsletters with Enhanced FreeForm
8. VDP raster preview
27
9. VDP Resource Manager
• Allows an operator to assess cached VDP
resources
• Supports all VDP languages
• Great tool to check how well VDP job has been
optimized (or not…)
• Helps increase production efficiency
E-Learning Course: Introduction to VDP
28
9. VDP Resource Manager
29
10. VDP workflow in 5 minutes
We will show how to:
• Configure a FreeForm master
• Apply FreeForm master via Virtual Printer
• Create print queue on client
• Use FreeForm master via print queue
E-Learning Course: Easy VDP with Fiery FreeForm
30
11. Bonus - Enhanced FreeForm
• Ability to map variable pages with master pages
via Fiery Job Properties
• Simplifies variable document layout
• Reduces variable document file size
E-Learning Course: Easy VDP with Fiery FreeForm
31
Why Fiery and VDP?
•
•
•
•
Works with all standard formats and emitters
Global caching increases production speed
VDP tools standard on all Fiery servers
Usability and automation
32
Additional resources
•
•
•
•
ABCs of VDP
Fiery FreeForm Kit
Fiery VDP solutions presentation
Fiery Forums
33
eLearning bundle
• Free 3-course bundle for all registrants
1.
2.
3.
VDP Basics
Fiery VDP Tools
Advanced VDP Imposition
• How does it work?
 Look for email with details
 Must sign up and begin courses by August 31,
2014
• Go to https://training.efi.com
• User name: WOF.VDP
• Password: Fiery.1
34
Exclusive offer
• Attend both VDP sessions,
get 10% off Fiery
Professional Certification
– Details will be sent via email
following today’s webinar
35
Next World of Fiery Webinar
• Foolproof Preparation of a Digital Print Job
• September 11, 2014
36
Learn from EFI’s MIS/ERP and
Web-to-Print Experts
Upcoming product reviews and demonstrations
– Radius
• June 19 – EFI Radius Overview/Demo
– Monarch
• June 23 - Monarch Introduction & Overview
– Digital StoreFront
• July 23 - EFI Digital StoreFront Introduction & Overview
– OPS
• July 24 – EFI OPS: Introduction & Overview
– Pace
• August 21 - Ask the Experts – All Things Reporting
Learn more and register at -
http://w3.efi.com/resources/webinar-library/efi-professional-printwebinars
37
Fiery Resources
• resources.efi.com/fiery
• One-stop shop for everything users need to get
the most out of their Fiery server
38
Q&A
39