BTT_Chapter_06 3/8/07 10:35 PM Page 173 Business Letters Even with the widespread use of e-mail as a form of business communication, the business letter is still one of the fundamental forms of communication. Every person should be comfortable keying and formatting business letters. They are used for formal business correspondence, such as sending offers of employment to job applicants, price quotations to potential buyers, or information to customers to announce new products or services. They can be hand delivered, sent by mail or courier, faxed, pasted into an electronic form, or attached to an e-mail. Although there are many ways to format business letters, the parts generally remain consistent. Let us take a closer look at the parts of the business letter, as shown in Figure 6.3 below. Parts of a Business Letter 1–1.5" (2.5–3.8 cm) Margin 1–1.5" (2.5–3.8 cm) Address Address Phone 1 Return address Date today 2 Date line Recipient’s Name Company Name Address 3 Inside address Dear (Recipient’s Name): 4 Salutation SUBJECT 5 Subject line 1–1.5" (2.5–3.8 cm) Margin Figure 6.2 The business letter is still a very important form of business communication. Most large companies have mailrooms devoted to receiving and sending business communications. 1 line 4 lines 1 line 1 line 1 line The main characteristic of full-block letters is that everything (except maybe a preprinted letterhead) is flush with the left margin. Full-block letters are a little more formal than modified block letters. 6 Body 1 line If your letter is only one page, type the complimentary closing and optional components as shown below. Otherwise, type them on the last page of your letter. 1 line Sincerely 7 Complimentary closing Signature Your Name,Title 8 Writer’s identification 4–5 lines 1 line Identification Initials Enclosures: (Number) 9 Identification initials 10 Enclosure/notation 1 line CC: Name for Copy BCC: Name for Copy 11 Copy notation 1–1.5" (2.5–3.8 cm) Margin Figure 6.3 Parts of a typical full-block business letter NEL GETTING YOUR POINT ACROSS 173 BTT_Chapter_06 3/8/07 10:35 PM QUICK BYTE LETTERHEAD CONTENTS Most businesses use preprinted letterhead for their business letters. This paper usually includes the company name and logo, its return address, telephone number, fax number, e-mail address, and website address (URL). This eliminates the need to key the return address at the top of the letter each time. QUICK BYTE INSIDE ADDRESS Why is the inside address called the inside address? One possible reason is that this is the address that is visible inside the window of a window envelope. Page 174 1. Return address—The return address is necessary for the receiver of the letter to know where to send a reply. It is common to include fax numbers and e-mail addresses in the return address. You key the return address approximately 1 inch (2.5 cm) from the top of the page. If you have set a 1-inch (2.5 cm) top margin on your document, start the address 0.5 inch (1.3 cm) below that. Notice that the address does not contain your name. You key your name at the bottom of the letter below your signature. 2. Date line—Immediately below the return address is the date line. This line indicates the date the letter is keyed. The date should be formatted using the long date (e.g., June 1, 2007 or 1 June 2007). You do not use the short-date version (1/6/2007) on a letter, as this is too informal. There is no firm rule to say you should leave a blank line after the return address before you key the date. If you are using letterhead, leave one or two blank lines before the date. 3. Inside address—The inside address is the name and address of the person receiving the letter. It is also called the mailing address. If you know the name of the individual in the organization to whom you are sending the letter, key it on the first line, along with the person’s title. The company name appears on the next line, followed by the company’s address, city, province, and postal code. If the address goes beyond six lines, the Canada Post Postal Guide recommends that the postal code appear on the last line of the address with the city and province. Press the space bar at least two times before keying the postal code. DO IT! ADDRESSING LETTERS The Canada Post Postal Guide contains very detailed information on how to address business letters and envelopes for mailing in Canada and the United States. To learn more, go to www.nelson.com/btt. Using the information contained at the site, key the inside address for a letter that could go to the principal of your school. Left aligned J. Smith Thomson Nelson 1 space in the 1120 Birchmount Road postal code Scarborough ON M1K 5G4 1 space between elements 2–4 spaces between the province and the postal code Figure 6.4 Example of a proper address format 174 B U S I N E S S T E C H N O L O G Y TO D AY NEL BTT_Chapter_06 3/8/07 10:35 PM Page 175 4. Salutation—The salutation is the greeting within the letter. However, it is a formal greeting, using the person’s title and last name. If you know the name of the person, use it here, for example, Dear Mr. Johsmagh or Dear Ms al Taweer. Use Ms rather than Miss or Mrs. if you are not sure how a woman prefers to be addressed. If you do not know the person’s name, call the company for a referral, or use a generic salutation such as the following: • Dear Sir or Madam • To Whom It May Concern (for one person) • Ladies and Gentlemen (if you are writing to a group of people) 5. Subject line—Key the subject of your letter on the subject line. Be concise, using one line or less. Many people emphasize the subject line by keying it in UPPER CASE letters or by making it bold and/or underlined. QUICK BYTE REQUIRED LETTER PARTS Some of the letter parts outlined in this section are not always required. It depends on the type of letter you are sending and if you are keying it yourself. However, all business letters must have the return address, date line, inside address, salutation, body, complimentary closing, and writer’s identification. 6. Body—The body of the letter is where your message is placed. Use full sentences, and choose clear, concise words to get your message across. Remember, business letters should not waste the reader’s time. The first paragraph introduces the purpose of the letter, and the paragraphs that follow provide further detail. The final paragraph generally concludes the letter. Single-space the paragraphs, and double-space between each paragraph. 7. Complimentary closing—The complimentary closing ends your letter. The one you choose to use depends largely on the nature of the letter. Choose a formal closing for a formal letter. Some examples of closings are as follows: • Respectfully yours (very formal) • Sincerely (very common, formal) • Yours truly (very common, neutral) • Cordially (friendly closing) 8. Signature—It is important for the sender of the letter to place his or her signature on the letter after it has been printed. This confirms that the letter is genuinely from the person whose name appears below the signature. For electronic letters (those sent through online forms or as e-mail attachments), a written signature is not necessary. 9. Writer’s identification—The name of the sender of the letter appears four to five lines below the complimentary closing to allow room for the signature. The title of the person also appears to help the recipient address a reply correctly, where necessary. NEL Figure 6.5 It is important that you sign your letter to show that you actually wrote it. GETTING YOUR POINT ACROSS 175 BTT_Chapter_06 3/8/07 10:35 PM Page 176 Figure 6.6 Letters used to be typewritten with carbon paper in between multiple sheets of paper. That is where the term carbon copy comes from. 10. Identification initials—If you have someone else key the letter on your behalf, that person’s initials appear below the keyed name. There are a number of ways to show that someone else keyed the letter for you: JLE:tl; JLE/tl; tl. The CAPITALIZED initials represent the sender of the letter. The lower-case letters are the initials of the person who keyed the letter. 11. Enclosure notation—If you have included anything with the letter—such as a resumé, invoice, or brochure—you make a note of it here. If there is more than one enclosure, key the number of items in brackets, for example, (2). 12. Copy notation—CC stands for carbon copy. When typewriters were used in business, multiple copies were separated by sheets of carbon paper to make duplicates. Today, carbon paper is not used, but if you are sending a copy of the letter to another person, it is polite to let the person to whom the letter is written know that the other person has also received a copy. Key cc with the person’s name at the bottom of the letter below the identification initials. For example: JLE/tl—writer’s identification cc: A. Brown—cc notation BCC stands for blind carbon copy. A BCC notation means that the original recipient does not know that an additional person has received a copy. How do they not know? The BCC line appears only on the copy that the writer keeps and the copy that goes to the person on the BCC line. LITERACY TOOLBOX GUIDELINES FOR WRITING A BUSINESS LETTER Writing a business letter is different from writing an e-mail or sending a text message. Here are some guidelines to follow as you prepare to write your first business letters. They will help you write correspondence that is clear and easy to understand, which will help you get the results you want. • Use language in your letter that is clear and easy to understand. Try to write as if you are speaking to the recipient(s) of your letter. • Know why you are writing the letter. You must be clear about your purpose before you begin to write. • Keep your sentences short. When in doubt, it is better to use two shorter sentences instead of one longer one. • Most letters are written to ask someone to do something. Therefore, it is important to think about to whom you are writing and how you can word your request to get what you want. • Use simple words and phrases to keep your meaning clear. 176 B U S I N E S S T E C H N O L O G Y TO D AY • Avoid the use of slang, short forms, or other abbreviations. You want your reader to understand exactly what you intend to say. • Remember, you are writing to another person. Make your letter sincere and straightforward. NEL BTT_Chapter_06 3/8/07 10:35 PM Page 177 DO IT! SAMPLE BUSINESS LETTERS Find samples of business letters received in your household from various organizations. They can be personally addressed to members of your family or use generic salutations. With your family members’ agreement, bring them to class. Compare the letter styles, and with the tools learned so far in the chapter, label the parts of each letter. Create a chart that compares the parts used in all or some of the letters. Which parts are common to all? Which other parts are used most frequently? Least frequently? Compare your results with those of your classmates. What conclusions can you draw from this data? Letter Styles As you examine Figure 6.3, you will notice that all of the letter parts are aligned at the left-hand side of the page. This style is called fullblock letter. There are no extra indentations or tabs to move letter parts to other positions on the page as there are with indented-letter styles, specifically the block letter and semi-block letter. Your Name Address Address Phone Your Name Address Address Phone Date today Date today Re: (To what this letter refers) Re: (To what this letter refers) CERTIFIED PERSONAL CERTIFIED PERSONAL Recipient’s Name Company Name Address Recipient’s Name Company Name Address Attention (Recipient’s Name) Attention (Recipient’s Name) Dear (Recipient’s Name): Dear (Recipient’s Name): SUBJECT SUBJECT The main characteristic of full-block letters is that everything (except maybe a preprinted letterhead) is flush with the left margin. Full-block letters are a little more formal than modified block letters. The main characteristic of semi-block letters is that everything (except maybe a preprinted letterhead) is flush with the left margin. Full-block letters are a little more formal than modified block letters. If your letter is only one page, type the complimentary close and optional components as shown below. Otherwise, type them on the last page of your letter. If your letter is only one page, type the complimentary close and optional components as shown below. Otherwise, type them on the last page of your letter. Sincerely, Sincerely, Signature Your Name, Title Signature Your Name, Title Identification Initials Enclosures: (Number) Identification Initials Enclosures: (Number) CC: Name for Copy CC: Name for Copy CC: Name for Copy CC: Name for Copy (a) Block letter (b) Semi-block letter Figure 6.7 The block letter and semi-block letter are indented-letter styles. NEL GETTING YOUR POINT ACROSS 177 BTT_Chapter_06 3/8/07 10:35 PM Page 178 In block-letter style, the return address, date line, complimentary closing, and writer’s identification all start at the halfway point in the line. Semi-block-letter style is a modification of the block style. In this style of letter, each new paragraph begins with an indent. The style of letter you use is your choice. However, many businesses have adopted one of these styles, or one of their own, as their standard. When you are an employee of an organization, be sure to find out which style is preferred. Once you have developed your competency in composing and keying business letters, you will be able to present your message in a professional manner. LITERACY TOOLBOX WRITING TO DIFFERENT AUDIENCES When we write to different audiences, or in different forms, our correspondence takes different tones. For example, you would use different words and sentences to write an informal note to a friend than you would to write a letter to a teacher or a potential employer. In groups of three, compare the letters you wrote. As a group, summarize the differences in language, tone, and structure. Here is a paragraph that contains information about a new product: Today, there are countless types of ringtones available for your mobile phone. But who ever thought of creating a ringtone that not everyone can hear? One company has done this, creating a tone that only young people can hear. Originally made to keep young people from loitering in front of retail stores, the mosquito ringtone is too high-pitched for many adults to hear due to aging ears, or the loss of hearing at the high-frequency range. Based on this information, compose each of the following in your own words: • a letter to the manufacturer requesting more information about the product • a letter to your school principal asking for her or his comment on this breakthrough technology and the impact it might have on school security 178 B U S I N E S S T E C H N O L O G Y TO D AY Figure 6.8 The tone of a letter varies depending on the person you are writing to. A letter to a friend is more casual than a letter to a potential employer. NEL BTT_Chapter_06 3/8/07 10:35 PM Page 179 GET ON IT! PROJECT UPDATE BIZTEK DVD As outlined in your Chapter Project at the beginning of the chapter, one of your tasks is to write a letter to a local Internet service provider (ISP) to get information about setting up a home network so you can share your Internet connection at home. This source of information is very important, as you will get detailed information that is related to your Internet connection at home, not just general information. To complete this task, compose and key a letter in full-block style to your local ISP. Look up its address in the local telephone book or Yellow Pages directory. Start the letter with a paragraph outlining your project. The second paragraph should then ask for information on how to set up a shared Internet connection in your home. In your letter, let your ISP know if you use high-speed or dial-up Internet in your home. The third paragraph should let your ISP know how to get this information to you—either by return mail or by e-mail (be sure to include your e-mail address). If you are mailing the letter through Canada Post, you will need to prepare an envelope. If you e-mail the letter, send it as an attachment with an appropriate e-mail message asking them to read the letter and respond via e-mail. This is a great first step in the information-gathering stage for your business report. Well done! Men and Women in Business Venture travels to the CIBC Leadership Training Centre where employees examine the corporate battle of the sexes and how to try to improve communication in the workplace. After viewing the clip, create a list of differences between men and women in their communication style. As a class, discuss whether you think that women should adapt to male modes of communication, or whether men should learn to interpret women’s communication styles in business environments. REVIEW IT! AND DO IT! 1. In your notebook, draw a sketch of a business letter, and label the essential parts of a letter: return address, date line, inside address, salutation, body, complimentary closing, and writer’s identification. On your sketch, show how many blank lines should appear between each part. 2. How would you write a proper salutation for your teacher? What is not included in the salutation that might appear in the inside address? 3. What are four typical complimentary closings? When might you use each one? 4. What information is helpful in the writer’s identification for the recipient of the letter? Why is this information helpful? NEL 5. Describe the difference between a full-block, block, and semi-block letter. 6. Compose and key a letter applying for a part-time job at a local business. Research the name of the person to whom you should send the letter. Be sure to look up the full address of the organization, including the postal code. This letter should focus on how you can help the employer meet her or his business objectives. Highlight the skills you have that qualify you for a position in that company. What makes you different from the other people who are applying for the same position? If possible, refer to a specific job opening. Refer to Figure 6.3 to ensure that your letter presents you in a professional manner. GETTING YOUR POINT ACROSS 179
© Copyright 2024