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OK IRDO konferenca 2012 zbornik ovitek
5. marec 2012 9:04:25
7. mednarodna konferenca
Dru`bena odgovornost in
izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE
ODGOVORNOSTI - KOT POT IZ
SOCIO-KULTURNE KRIZE«
ZBORNIK
POVZETKOV PRISPEVKOV
7th international conference
Social responsibility and
current challenges 2012
»INNOVATION OF CULTURE TOWARD MORE
SOCIAL RESPONSIBILITY - THE WAY OUT OF
SOCIO-CULTURAL CRISIS«
CONFERENCE
PROCEEDINGS ABSTRACTS
Maribor, 8. - 10. marec 2012
IRDO - In{titut za razvoj dru`bene odgovornosti
Preradovi~eva ulica 26, 2000 Maribor
[email protected]
www.irdo.si
Zbornik prispevkov je sestavljen iz dveh delov - tiskani del zbornika s povzetki prispevkov
in zgo{~enka s celotnimi prispevki predavateljev.
Sklepi konference so objavljeni na spletni strani www.irdo.si.
Izdal: In{titut za razvoj dru`bene odgovornosti (IRDO)
Zbirka: Dru`bena odgovornost
Maribor, marec 2012
Uredniki: Anita Hrast, Matja` Mulej, Sabina Kojc
Recenzenta: ddr. Matja` Mulej, dr. Andrej Fi{travec
Soavtorji: po programu konference, ve~ kot 50
Naklada: 300 izvodov zbornik, 300 izvodov zgo{~enka
Grafi~no oblikovanje, tehni~na ureditev in produkcija:
Hiper Design - Uro{ Zupan~i~ s.p. (naslovnica, zgo{~enka), Dorado Design - Kristijan Bla`i~ s.p. (zbornik)
Tisk: Design Studio d.o.o.
Za verodostojnost besedil odgovarjajo avtorji sami. Prispevki niso lektorirani. Mnenja avtorjev niso nujno tudi
mnenja uredni{tva. Vsi prispevki so bili v dvojni strokovni recenziji.
Izdajo zbornika sta podprla: Javni zavod MARIBOR 2012 - Evropska prestolnica
kulture in Javna agencija za raziskovalno dejavnost RS.
Za morebitne napake se opravi~ujemo.
CIP - Katalo`ni zapis o publikaciji
Narodna in univerzitetna knji`nica, Ljubljana
005.35(082)
MEDNARODNA konferenca Dru`bena odgovornost in izzivi ~asa 2012 (7 ;
2012 ; Maribor)
Inoviranje kulture za ve~ dru`bene odgovornosti - kot pot iz
socio-kulturne krize : zbornik povzetkov prispevkov = Innovation of
culture toward more social responsibility - the way out of
socio-cultural crisis : conference proceedings abstracts / 7.
mednarodna konferenca Dru`bena odgovornost in izzivi ~asa 2012 =
7th International Conference Social Responsibility and Current
Challenges 2012, Maribor, 8.-10. marec 2012 ; [uredniki Anita Hrast
... et al.]. - Maribor : In{titut za razvoj dru`bene odgovornosti
(IRDO), 2012
ISBN 978-961-92971-3-1
1. Gl. stv. nasl. 2. Vzp. stv. nasl. 3. Dru`bena odgovornost in
izzivi ~asa 2012 4. Social responsibility and current challenges
2012 5. Hrast, Anita
260703232
dr. Danilo Türk,
predsednik Republike Slovenije
^astni pokrovitelj konference
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
SLAVNOSTNI NAGOVORI:
POZDRAVNE BESEDE ^ASTNEGA POKROVITELJA KONFERENCE,
DR. DANILA TÜRKA, PREDSEDNIKA RS
Ljubljana, 2. februar 2012
Spo{tovani,
v ~asu krize, ki se odra`a na {tevilnih podro~jih na{ega `ivljenja, je na{a skrb za kulturo izrednega pomena.
Vrednote, kot so skrb za zdravje, za dru`ino, za umetnost, znanost, gospodarstvo, okolje, dru`bo in narod,
sestavljajo na{o kulturo, oblikujejo na{a stali{~a in vplivajo na na{e navade. Skozi kulturo se ka`e na{ odnos do
`ivljenja, navsezadnje tudi na{ odnos do Slovenije in sveta.
Vsi smo soodvisni, sli{imo vedno bolj pogosto. V globaliziranem svetu, polnem razli~nih kultur, ugotavljamo, da
smo v svojem bistvu vendarle vsi enaki. Vsi si `elimo zdravja, dostojnega `ivljenja, ohranjati na{e korenine,
umetnost, kulturo, dostojno `ivljenje.
[tevilne preobrazbe so v preteklosti povzro~ali napredno misle~i ljudje, ki so znali prepoznati stiske takratnega
~asa in preko kulture, umetnosti in drugih vzgibov spreminjali obstoje~e sisteme v dobrobit ljudstva, narave,
dr`ave.
@ivimo v ~asu polnem sprememb. Veseli me, da je naslov 7. mednarodne konference Dru`bena odgovornost in
izzivi ~asa 2012 prav "Inoviranje kulture za ve~ dru`bene odgovornosti" – kot pot iz socio-kulturne krize. Menim
namre~, da bomo predvsem s predstavitvijo razli~nih mo`nosti razvoja na {tevilnih podro~jih in z spreminjanjem
obstoje~ih poti na{li najbolj{e mo`nosti za izhod iz krize.
Z zanimanjem spremljam aktivnosti civilne dru`be v Sloveniji na podro~ju razvoja dru`bene odgovornosti. Veseli
me, da organizatorji vsakoletne konference z naslovom Dru`bena odgovornost in izzivi ~asa s svojim delom
prispevate k razvoju znanosti in razli~nih strok, pa tudi k ozave{~anju {ir{e javnosti o pomenu dru`bene
odgovornosti.
Na konferenci vam `elim uspe{no delo. Vsem avtorjem se zahvaljujem za njihovo znanstveno-strokovno delo,
udele`encem pa `elim veliko razmi{ljanja in delovanja v smeri udejanjanja dru`bene odgovornosti v vsakdanjem
`ivljenju in pri delu.
S spo{tovanjem,
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
POZDRAVNI NAGOVOR GENERALNE DIREKTORICE ZAVODA MARIBOR 2012 EVROPSKA PRESTOLNICA KULTURE, DR. SUZANE ŽILI^ FIŠER
Spo{tovani!
V okviru projekta Maribor 2012 – Evropska prestolnica kulture se zavedamo, da
kultura ne posega le na podro~je umetnosti, ampak da zajema razli~na podro~ja
delovanja posameznika, skupine, dru`be – od tehnike, znanosti, umetnosti, do
moralnih sistemov, zna~ilnega vedenja in navad. Da bi ohranili {irino pogleda na
kulturo, ki je torej ve~ kot le umetnost, smo v na{ program vklju~ili tudi mednarodno
konferenco na temo dru`bene odgovornosti in inoviranja kulture. Kot EPK se
namre~ soo~amo z aktivnostmi, s katerimi posegamo tudi na podro~je dru`bene
odgovornosti in se odzivamo nanjo, zato je toliko bolj pomembno, da ta
konferenca dobi o~itno oziroma prepoznavno mesto v Evropski prestolnici kulture.
Sodelovanje med EPK in in{titutom IRDO poteka v sodelovanju s {tevilnimi partnerji
projekta. Veseli me, da bo na tej mednarodni konferenci predavalo ve~ kot 50
predavateljev iz 14 dr`av, med udele`enci in predavatelji bodo tako znanstveniki,
kot raziskovalci, praktiki, kulturniki in strokovnjaki z razli~nih podro~ij. Predavanja
bodo potekala v {tevilnih sekcijah, ki bodo prou~evale kulturo in dru`beno
odgovornost z razli~nih vidikov. Od sodobne znanosti in kulture, do socializacije kulture in ekonomike, do razvoja
posameznih, organizacijskih in dru`benih kulturnih politik dru`bene odgovornosti, prava in umetnosti v lu~i
dru`bene odgovornosti.
Evropska prestolnica kulture je prilo`nost za mesto, za vsa partnerska mesta in za regijo, dr`avo, prilo`nost za
ustvarjalce na podro~ju kulture, za razli~ne institucije, ki podpirajo dru`beni razvoj. Prav k tej viziji stremi zavod
Maribor 2012, obenem pa i{~e sinergi~ne u~inke v okolju in podpira kulturo kot temeljno gonilo dolgoro~nega
dru`benega razvoja.
Maribor v letu 2012 tako tudi s to konferenco postavlja nove temelje in smernice razvoja, konferenca pa naj bi
v Maribor prinesla nova znanja in poglede na inoviranje kulture, s ~imer lahko tako Maribor, kot Slovenija, veliko
pridobita.
Povezanost EPK z izobra`evanjem in raziskovanjem nosi klju~no vlogo pri dinamiki razvoja mesta, dr`ave in sveta.
Pri EPK je bistveno, da programske vsebine in {ir{e delovanje projekta postanejo del vsakega posameznika, ki v
tem okolju biva in ki v to okolje prihaja.
Kultura spodbuja norme in vrednote, javni dialog, izobra`evanje, znanost, demokratizacijo mnenj. S temo
inoviranja kulture `elimo skupaj z vami poiskati poti za izhod iz socio-kulturne krize, ki nima le posledic v kulturi
in v dru`benem `ivljenju, ampak tudi v gospodarstvu in v `ivljenju slehernega posameznika.
Razprava o dru`beni odgovornosti je zagotovo razprava in iskanje odgovorov na temeljna vpra{anja in dileme,
ki jih odpira sodobna dru`ba; obenem nas opozarja, da si ta planet, to okolje delimo razli~ne generacije,
razli~ne kulture. Omogo~a nam, da i{~emo poti in nova upanja iz krizne dru`be, obenem pa opozarja, da le s
skupnimi re{itvami in sodelovanjem najdemo pomembne nove prilo`nosti.
Mesto, regija in dr`ava lahko skozi MARIBOR 2012 najdejo ali osmislijo zgodbo povezovanja, medsebojnega
dialoga, ustvarjalnosti z namenom dru`benega razvoja in kakovostnega sobivanja. Tak{no skupno delovanje
prina{a nove dimenzije v okolje in uresni~uje dolgoro~ni razvoj dru`be in dru`bene odgovornosti, zato nas veseli,
da pri tem lahko sodelujemo s {tevilnimi znanstveniki, raziskovalci, strokovnjaki in kulturniki.
dr. Suzana @ili~ Fi{er,
generalna direktorica zavoda MARIBOR 2012
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
POZDRAVNI NAGOVOR PREDSEDNIKA PROGRAMSKEGA ODBORA
KONFERENCE, DDR. MATJAŽA MULEJA, INŠTITUT IRDO
DRU@BENA ODGOVORNOST IN KULTURA
@e po datumu, ko smo za~eli pripravljati 7. mednarodno konferenco IRDO o
dru`beni odgovornosti in smo jo povezali z gibanjem 'Maribor – Evropska
prestolnica kulture 2012', je Evropska unija izdala svoj nov akcijski dokument o
pospe{evanju dru`bene odgovornosti. V njem je ve~ pomembnih novosti.
Primeri:
• Opredelitev dru`bene odgovornosti pravi, da je to odgovornost za vplive na
dru`bo. Govori sicer o podjetjih, a pred tem je ISO 26000 povedal, da ne
more ~love{tvo zahtevati dru`bene odgovornosti samo od podjetij, od drugih
organizacij pa ne. EU tega ni zanikala niti zavrgla.
• Med akcijske naloge vna{a tudi naloge dr`av ~lanic.
• Ne pove ve~ izrecno, da gre za prostovoljno odlo~itev podjetij, ampak
opozarja, da tr`ne razmere dajejo prednost organizacijam, ki so na dobrem
glasu, da so dru`beno odgovorne.
• Ne pove ve~ izrecno, da gre za odgovornost, ki presega pravne predpise.
Povezava s kulturo je vsaj dvojna:
• Ali se dru`bena odgovornost uveljavlja ali ne, je odvisno od odlo~ilnih ljudi, saj so vse organizacije njihova
orodja, s katerimi posku{ajo uresni~iti svoje cilje, ki vsebujejo dru`beno odgovornost ali pa ne. Gre torej za
njihove vrednote, raz{irjene v neki krog ljudi in tako spremenjene v njihovo skupno kulturo, ki v naslednji fazi
{irjenja kroga ljudi, ki jo sprejemajo, postane etika, ki vse zapoveduje, kaj je prav in kaj je narobe, tako da
iz tega v naslednji fazi nastanejo dru`bene norme, pravne in obi~ajne, katerim se morajo vrednote ostalih
prilagoditi, da so usklajeni s svojim dru`benim okoljem, pa naj bo to dobro ali slabo.
• Veliko je literarnih, dramskih, komedijskih, slikarskih, kiparskih in drugih umetni{kih del, ki vsaj posredno
kritizirajo dru`beno neodgovornost in vzgajajo za dru`beno odgovornost s svojimi informacijami (pri ~emer
pojem informacije velja povezati z informirati, torej oblikovati (ali formirati) notranjost ali bistvo ~loveka).
Upam, da bodo udele`enci 7. mednarodnega letnega posvetovanja IRDO to uvideli in pri tem tudi u`ivali, v
nadaljevanju pa sporo~ilo konference predajali drugim kot informacijo, torej kot vpliv na bistvo vrednot, kulture,
etike, norm – svojih in drugih. Tako bomo pomagali, da bi ~love{tvo napravilo nadaljnji korak k poti iz sedanjega
spleta kriz, kajti ne gre za eno samo: ni samo finan~na, niti samo ekonomska, niti samo okoljska, niti samo
posledica iztro{enosti modela neoliberalizma kot enostranske oblasti lastnikov kapitala (ne trga, ki je samo
sredstvo, da prikrivajo svoje bistvo – prikrito in odkrito zlorabo lastni{ke pravice do uporabe in zlorabe vsega, kar
ima{ v lasti in oblasti, zato pa tudi v slasti) – ampak vse to in {e kaj podobnega.
S tega vidika vsem avtorjem, urednikom, drugim sodelavcem in udele`encem najlep{a hvala za trud, da
pomagamo dose~i, da bi vplivni ljudje nehali odlo~ati zgolj ozko in kratkoro~no, kot da {e vedno sovra`ijo svoje
otroke in vnuke, namesto da bi jim kot novim generacijam dali na razpolago pribli`no enake pogoje za `ivljenje
kot sebi.
zasl. prof. ddr. Matja` Mulej
predsednik Programskega odbora 7. mednarodne konference in Strokovnega sveta in{tituta IRDO
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
KAZALO VSEBINE
Pozdravne besede v imenu ~astnega pokrovitelja konference, dr. Danila Turka, predsednika RS .............. 4
Pozdravni nagovor generalne direktorice Zavoda MARIBOR 2012 - Evropska prestolnica kulture,
dr. Suzane Žili~ Fi{er .............................................................................................................................. 7
Pozdravni nagovor predsednika Programskega odbora konference,
ddr. Matjaža Muleja, In{titut IRDO .......................................................................................................... 8
1 Program ............................................................................................ 13
1.1
Program konference...................................................................................................... 13
1.2
Programski odbor ........................................................................................................ 17
1.3
Organizacijski odbor .................................................................................................. 17
2 Povzetki referatov predavateljev ...................................................... 19
1. dan: 8. marec 2012
PLENARNA PREDAVANJA
MARIBOR 2012 - EVROPSKA PRESTOLNICA KULTURE (EPK, ECOC) - ZAVRTIMO SKUPAJ ........................20
PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA ............................................20
SLOVENIJA KOT MODEL INTEGRALNE, NIZKOOGLJI^NE EKONOMIJE IN DRU@BE?................................21
TRAJNOSTNA IN DRU@BENO ODGOVORNA UNIVERZA V MARIBORU ..................................................22
RAZISKOVANJE KOMPLEKSNIH UPRAVLJAVSKIH PROBLEMOV - PRIMER VREDNOTENJA POLITIK ............23
VZPOREDNA PREDAVANJA, RAZPRAVE
A. Pravo in družbena odgovornost
PRAVICA, PRAVI^NOST: KAKO RAVNATI PRAV - SREDI[^E ETIKE SOODVISNOSTI ..................................26
ZAKAJ SMO PROTI ACTA IN PRISTOP WIKILEAKS.SI K RE[EVANJU NAJHUJ[IH SVETOVNIH
DRU@BENIH PROBLEMOV ......................................................................................................................26
KULTURA DIALOGA NA VSEH DRU@BENIH NIVOJIH TUDI KOT SREDSTVO IZHODA IZ SOCIALNE KRIZE?
ALI MEDIACIJA - POZABLJENA KULTURA DIALOGA ................................................................................27
MEHANIZMI PREPRE^EVANJA IN RAZRE[EVANJA SPOROV V VSEJ ORGANIZACIJI KOT INOVACIJA
KULTURE NA DELOVNEM MESTU ..........................................................................................................28
B. Ekonomika in kultura družbene odgovornosti
DRU@BENA ODGOVORNOST PODJETJA V [TEVILKAH:
VKLJU^EVANJE V SKUPNOST OD GLOBALNEGA VIDIKA DO SLOVENIJE................................................32
ZLATA NIT - DNEVNIKOV IZBOR NAJBOLJ[IH ZAPOSLOVALCEV:
KO OSREDNJI DR@AVNI ^ASNIK PRERASTE SVOJO OSNOVNO VLOGO ..............................................33
OD OSEBNE DO DRU@BENE ODGOVORNOSTI S POMO^JO COACHINGA ..........................................33
KOMPETENCE ZA SONARAVNOST IN ZA OOBVLADOVANJE KRIZ ........................................................34
IZGRADNJA MODELA INOVATIVNEGA DRU@BENO ODGOVORNEGA PODJETJA V RUSIJI......................35
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
C. Sodobna znanost in kultura v lu~i družbene odgovornosti
ANALIZA KAZALCEV TRAJNOSTNEGA RAZVOJA: PRIMERA HRVA[KE IN SLOVENIJE..............................38
DRU@BENA IN OKOLJSKA ODGOVORNOST ^LOVE[TVA 2. O ^LOVEKOVIH POSEGIH
V @IVE^A OMRE@JA: PRE@IVELE BODO SAMO ZDRU@BE ZA SOODVISNO MEDSEBOJNO
DELITEV PREDNOSTI IN NEUGODNOSTI (ARMSADA) ............................................................................39
IZOBRA@EVANJE O OHRANJANJU NARAVE, TRAJNOSTNEM RAZVOJU IN DRU@BENI
ODGOVORNOSTI NA INTERAKTIVNI IN IZKUSTVENI NA^IN ................................................................39
NARAVNA NA^ELA 2 ............................................................................................................................40
2. dan - 9. marec 2012
PLENARNA PREDAVANJA
ODNOS DO JAVNIH DOBRIN - ZRCALO INDIVIDUALNE IN KOLEKTIVNE KULTURE..................................42
OBLIKOVANJE ORGANIZACIJSKE KULTURE - PRIMERI, VAROVANJA PRED SOCIO-KULTURNO KRIZO ........42
POHOD INOVACIJ: PROTI KATEREMU CILJU ALI KONCU? ......................................................................43
SPODBUJANJE USTVARJALNOSTI IN INOVATIVNOSTI V DRU@BI: K POSAMEZNIKOVI
GOSPODARSKI NEODVISNOSTI S POMO^JO DRU@BENEGA VPLIVA......................................................43
VZPOREDNA PREDAVANJA, RAZPRAVE
D. Socializacija kulture in družbena odgovornost
KULTURNA INOVACIJA -VITALNA SILA UPRAVLJANJA POSLOVNIH SPREMEMB ......................................46
RAZVOJ KULTURE - INOVACIJA V PRAKSI ..............................................................................................46
POMEN DRU@BENE ODGOVORNOSTI NA PODRO^JU MEDIJSKE INDUSTRIJE ........................................47
KULTURA DAROVANJA (DONIRANJA) ....................................................................................................48
EMPATIJA, SOODVISNOST, MORALNO OBNA[ANJE IN TRAJNOST........................................................48
HUMBOLDT IN DANA[NJA UNIVERZA: OD SEDANJE DEDI[^INE DO SMISELNE
TRAJNOSTNE PRIHODNOSTI ..................................................................................................................49
INOVACIJA KULTURE K DRU@BENI ODGOVORNOSTI POD VPLIVOM POBUDE GIBANJA
“ZASEDIMO WALL STREET” ....................................................................................................................49
KODEKSI POSLOVNE ETIKE V NEVLADNIH ORGANIZACIJAH IN V GOSPODARSTVU..............................50
E/1 Razvoj posameznih, organizacijskih in družbenih kulturnih politik družbene odgovornosti
KAPITALIZEM 2.0 VS SOUSTVARJANJE 1.0:
TRDNO - SOUSTVARJALNI MODEL PREHODA K NOVI, RAZVITI IN ODGOVORNI DRU@BENI UREDITVI ........52
UNIVERZALNI TEMELJNI DOHODEK KOT POGOJ DRU@BENE ODGOVORNOSTI ....................................53
MEDKULTURNE KOMPETENCE KOT TEMELJNE VREDNOTE DRU@BENE ODGOVORNOSTI PODJETJA............53
KDO JE ODGOVOREN ZA DRU@BENO ODGOVORNOST? ....................................................................54
KULTURNE UJETOSTI IN DRU@BENA ODGOVORNOST............................................................................55
SLOVENSKI FORUM SOCIALNEGA PODJETNI[TVA ................................................................................55
E/2 Razvoj posameznih, organizacijskih in družbenih kulturnih politik družbene odgovornosti
AKCIJSKI PROGRAMI EU (jesen 2011) IN NOVE DEFINICIJE DRUŽBENE ODGOVORNOSTI TER ISO 26000........58
PREDSTAVITEV NOVE KNJIGE IRDO IDR. O DRUŽBENI ODGOVORNOSTI................................................58
ABC HARMONIJE – SVETOVNI U^BENIK O KULTURI HARMONI^NE CIVILIZACIJE, S 76 AVTORJI ............59
RAZBIJANJE TABUJA NEPLODNOSTI V SLOVENIJI – PILOTNI PROJEKT »PSIHOLO[KA
POMO^ NEPLODNIM PAROM V PROCESU RELACIJSKE ZAKONSKE IN DRU@INSKE TERAPIJE« –
VZPOSTAVLJANJE DRU@BENEGA DIALOGA ............................................................................................59
VSEBINSKA MRE@A NEVLADNIH ORGANIZACIJ ZA ZDRAVJE
PROJEKT »NVO VARUJEJO NA[E ZDRAVJE« ..........................................................................................60
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
3. dan: 10. marec 2012
RAZVOJ DRU@BENE ODGOVORNOSTI IN VPLIV NA SPREMINJANJE DRU@BENE KULTURE ......................62
INOVATIVNI IN DRU@BENO ODGOVORNI PRISTOPI FESTIVALA LENT V ORGANIZACIJI
IN KOMUNICIRANJU..............................................................................................................................62
PROJEKT O VELIKODU[NOSTI, PLEMENITOSTI (The Generosity Experience): POVZETEK PREDSTAVITVE ..........63
KNJI@NICA - ODPRT PROSTOR ZA VSE ..................................................................................................64
KULTURA BRANJA E-KNJIG ....................................................................................................................65
S KNJIGAMI DO BOLJ[E OSVE[^ENOSTI O DU[EVNIH MOTNJAH IN SAMOMORU ..............................65
DELO MARKA POGA^NIKA KOT PRIMER INOVATIVNEGA PRISTOPA PRI [IRJENJU DRU@BENE
ODGOVORNOSTI ..................................................................................................................................66
F. Kultura / umetnost v praksi v lu~i
PROGRAM SENZIBILIZACIJE: IZOBRA@EVALNI PROGRAM INOVACIJE KULTURE K DRU@BENI
ODGOVORNOSTI ..................................................................................................................................68
PROSTORSKO NA^RTOVANJE IN ARHITEKTURA V LU^I DRU@BENE ODGOVORNOSTI
NUJNOST NOVE PROSTORSKE PARADIGME NA GLOBALNI, NACIONALNI IN LOKALNI RAVNI..............69
GEOMANTIJA ........................................................................................................................................70
“THE GENEROSITY EXPERIENCE, 3. IZZIV, LALABAJKE: JEAN GIONO: MO@, KI JE SADIL DREVESA..........70
3 Referati na zgo{~enki ........................................................................ 71
4 Reference predavateljev .................................................................... 70
5 Sklepi konference .............................................................................. 72
6 Organizatorji, sponzorji, donatorji .................................................... 87
7 Objave
........................................................................................ 92
8 Zahvala
........................................................................................ 99
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
1 PROGRAM
1.1 PROGRAM KONFERENCE
1. dan: 8. marec 2012
URA
PROGRAM
10:00 - 10:30
11:00 - 12:00
10:30 - 12:00
10:30 - 10:45
ODMOR
8:30 - 9:00
9:00 - 10:00
10:45 - 11:00
11:00 - 11:20
11:20 - 11:40
11:40 - 12:00
12:00 - 13:00
13:00 - 14:00
14:00 - 16:00
Registracija udele`encev
UVODNI NAGOVORI:
mag. Franc Ho~evar: Pozdravne besede v imenu ~astnega pokrovitelja, dr. Danila Türka,
predsednika RS
dr. Suzana @ili~ Fi{er, generalna direktorica Zavoda Maribor EPK 2012
Slavko Pregl, direktor Javne agencije za knjigo RS
dr. Darij Kraj~i~, direktor Zavoda RS za varstvo narave
ddr. Matja` Mulej, In{titut IRDO, predsednik Programskega odbora konference
NOVINARSKA KONFERENCA
PLENARNA PREDAVANJA
MARIBOR 2012 – EVROPSKA PRESTOLNICA KULTURE (EPK, ECOC) – ZAVRTIMO SKUPAJ
Dr. Suzana @ili~ Fi{er, generalna direktorica MARIBOR 2012,
Mitja ^ander, programski direktor MARIBOR 2012
PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA
Prof. Dr. Dr. h. c. Timi E}imovi}, SEM Institute for Climate Change, Slovenia et al
SLOVENIJA KOT MODEL INTEGRALNE, NIZKOOGLJI^NE EKONOMIJE IN DRU@BE?
Dr. Darja Piciga, Government Office of Climate Change, Slovenia
TRAJNOSTNA IN DRU@BENO ODGOVORNA UNIVERZA V MARIBORU
Prof. dr. Danijel Rebolj, rektor Univerze v Mariboru, Zasl. prof. dr. Peter Glavi~,
Dr. Rebeka Kova~i~ Lukman, Zasl. prof. ddr. Matja` Mulej, Red. prof. ddr. Ana Vovk Kor`e,
Red. prof. dr. Martina Bavec, Red. prof. dr. Drago Vuk, Red. prof. dr. Bo`idar Kante.
RAZISKOVANJE KOMPLEKSNIH UPRAVLJAVSKIH PROBLEMOV – PRIMER
VREDNOTENJA POLITIK
Mag. oec. Bojan Radej, svobodni raziskovalec na podro~ju razvoja evalvacijske
metodologije, soustanovitelj in predsednik Slovenskega dru{tva evalvatorjev, publicist,
prostovoljec.
KRATKA PREDSTAVITEV VZPOREDNIH PREDAVANJ
Odmor za kosilo
VZPOREDNA PREDAVANJA, RAZPRAVE
A. Pravo in dru`bena odgovornost
Delavnica: PRAVICA, PRAVI^NOST: KAKO RAVNATI PRAV SREDI[^E ETIKE
SOODVISNOSTI
Dr. Hellmut K. Loeckenhoff, Independent Researcher, Backnang, Germany.
ZAKAJ SMO PROTI ACTA IN PRISTOP WIKILEAKS.SI K RE[EVANJU NAJHUJ[IH
SVETOVNIH DRU@BENIH PROBLEMOV
Primo` Vallant, founder and representative of WikiLeaks.si, Vallant.si nonprofit
foundation, Civil initiative for the protection of rule of law, welfare state & nature
KULTURA DIALOGA NA VSEH DRU@BENIH NIVOJIH TUDI KOT SREDSTVO IZHODA
IZ SOCIALNE KRIZE? ALI MEDIACIJA – POZABLJENA KULTURA DIALOGA
Metka Penko Natla~en, univ. dipl. prav., strokovna vodja projekta o nesodnem
re{evanju sporov ARD, Gospodarska zbornica Slovenije
MEHANIZMI PREPRE^EVANJA IN RAZRE[EVANJA SPOROV V VSEJ ORGANIZACIJI
KOT INOVACIJA KULTURE NA DELOVNEM MESTU
Irena Toma`in, univ. dipl. iur., director of JETO5 d.o.o., legal adviser at In{titut Ekvilib
B. Ekonomika in kultura dru`bene odgovornosti
DRU@BENA ODGOVORNOST PODJETJA V [TEVILKAH:
VKLJU^EVANJE V SKUPNOST OD GLOBALNEGA VIDIKA DO SLOVENIJE
Michael Parzefall, general manager, Danone Slovenija
DNEVNIKOV IZBOR NAJBOLJ[IH ZAPOSLOVALCEV ZLATA NIT - PREDSTAVITEV
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
PROJEKTA IN DOBRIH PRAKS
Melita Romih, vodja projekta Zlata nit 201, Jana Petkov{ek [takul,
urednica Zaposlitve&kariera, Dnevnik
OD OSEBNE DO DRU@BENE ODGOVORNOSTI S POMO^JO COACHINGA
Tatjana Toma`in Daki}, Human Being, Jeto5, d.o.o.
KOMPETENCE ZA SONARAVNOST IN ZA OOBVLADOVANJE KRIZ
Ass. Prof. dr. Gerald Steiner, Weatherhead Center for International Affairs (WCFIA),
Harvard University, Filippina Risopoulos, PhD, M.Sc., Department of Geography and
Regional Science, University of Graz
IZGRADNJA MODELA INOVATIVNEGA DRU@BENO ODGOVORNEGA PODJETJA V RUSIJI
Anastasia Chertishcheva, fifth year student, Ural Federal University (Yekaterinburg, Russia),
Zhanna Belyaeva, PhD, Associate professor of Ural Federal University, Yekaterinburg, Russia
C. Sodobna znanost in kultura v lu~i dru`bene odgovornosti
ANALIZA KAZALCEV TRAJNOSTNEGA RAZVOJA: PRIMERA HRVA[KE IN SLOVENIJE
Dr. Emira Be~i}, Ministry of Science, Education and Sports, Croatia, Dr. Jadranka
[var, Institute of Social Sciences Ivo Pilar, Zagreb, Croatia, Dr. Dr. Matjaz Mulej,
Prof. Emer. University of Maribor, Faculty of Economics and Business, Slovenia,
and IRDO Institute for Development of Social Responsibility, Maribor, Slovenia
DRU@BENA IN OKOLJSKA ODGOVORNOST ^LOVE[TVA 2. O ^LOVEKOVIH
POSEGIH V @IVE^A OMRE@JA: PRE@IVELE BODO SAMO ZDRU@BE ZA
SOODVISNO MEDSEBOJNO DELITEV PREDNOSTI IN NEUGODNOSTI (ARMSADA)
BRICAGE Pierre, Faculté des Sciences, Université de Pau et des Pays de l'Adour
(UPPA), France
IZOBRA@EVANJE O OHRANJANJU NARAVE, TRAJNOSTNEM RAZVOJU IN
DRU@BENI ODGOVORNOSTI NA INTERAKTIVNI IN IZKUSTVENI NA^IN
mag. Andreja [kvar~, Zavod RS za varstvo narave/ The Institute of the Republic of
Slovenia for Nature Conservation, Slovenia
PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA
Prof. Dr. Dr. h. c. Timi E}imovi}, SEM Institute for Climate Change, Slovenia et al
2. dan: 9. marec 2011
URA
8:30 - 9:00
9:00 - 11:00
9:00 - 9:30
9:30 - 10:00
10:00 - 10:30
10:30 - 11:00
11:00
11:30
13:00
14:00
14
-
11:30
13:00
14:00
16:00
PROGRAM
Registracija udele`encev
PLENARNA PREDAVANJA
ODNOS DO JAVNIH DOBRIN – ZRCALO INDIVIDUALNE IN KOLEKTIVNE KULTURE
Prof. Jo`ica Knez-Riedl, Ph. D., University of Maribor, Faculty of Economics and
Business and Eva Kau~i~, Bachelor of Science in Economics Student of the Post
Graduating Studies of University of Maribor Faculty of Economics and Business
OBLIKOVANJE ORGANIZACIJSKE KULTURE – PRIMERI, VAROVANJE PRED SOCIOKULTURNO KRIZO
Dr. Zbigniew Klos, Professor, Ph.D. (Eng.), D. Sc. Poznan University of Technology,
Vice-Dean of Faculty of Machines and Transportatio, Poland
POHOD INOVACIJ: PROTI KATEREMU CILJU ALI KONCU?
Michael Winger
SPODBUJANJE USTVARJALNOSTI IN INOVATIVNOSTI V DRU@BI: K POSAMEZNIKOVI
GOSPODARSKI NEODVISNOSTI S POMO^JO DRU@BENEGA VPLIVA
Bistra Kumbaroska, Challenge: Future, Project coordinator of YOUTH for Youth
competition, mag. Andreja Kodrin, Challenge:Future, President and Founder
ODMOR
KRATKA PREDSTAVITEV VZPOREDNIH PREDAVANJ
ODMOR ZA KOSILO
VZPOREDNA PREDAVANJA, RAZPRAVE
D. Socializacija kulture in dru`bena odgovornost
KULTURNA INOVACIJA -VITALNA SILA UPRAVLJANJA POSLOVNIH SPREMEMB
David Vaillancourt
RAZVOJ KULTURE – INOVACIJA V PRAKSI
Mahnaz Ala'i
POMEN DRU@BENE ODGOVORNOSTI NA PODRO^JU MEDIJSKE INDUSTRIJE
Mateja Be~ela, mag., Jadranka Gaji}, mag., doc. dr. Ur{a Golob,
Fakulteta za dru`bene vede, Univerza v Ljubljani
7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
KULTURA DAROVANJA (DONIRANJA)
Toma` Bole, Gallus J. Carniolus zavod/Institute, Slovenia
EMPATIJA, SOODVISNOST, MORALNO OBNA[ANJE IN TRAJNOST
Almir Flisar, DreamEhtic Change
HUMBOLDT IN DANA[NJA UNIVERZA: OD SEDANJE DEDI[^INE DO SMISELNEGA
TRAJNOSTNE PRIHODNOSTI
Filippina Risopoulos (PhD, M.Sc.), Department of Geography and Regional Science,
University of Graz
INOVACIJA KULTURE K DRU@BENI ODGOVORNOSTI POD VPLIVOM POBUDE
GIBANJA “ZASEDIMO WALL STREET”
Dr. Robert G. Dyck, Professor of Urban Affairs and Planning Emeritus, Virginia Tech,
Birmingham
KODEKSI POSLOVNE ETIKE V NEVLADNIH ORGANIZACIJAH IN V GOSPODARSTVU
Anita Hrast, director of IRDO Institute, Slovenia, Dr. Dr. Matjaz Mulej, Prof. Emer.
University of Maribor, Faculty of Economics and Busines, Sloveni, Lina Ademovi~,
student
E/1 Razvoj posameznih, organizacijskih in dru`benih kulturnih politik dru`bene
odgovornosti
KAPITALIZEM 2.0 VS SOUSTVARJANJE 1.0: TRDNO – SOUSTVARJALNI MODEL
PREHODA K NOVI, RAZVITI IN ODGOVORNI DRU@BENI UREDITVI
Mitja Kopina, University of Maribor, Faculty of Economics and Business, Slovenia,
Alenka Nagli~, University of Maribor, Faculty of Economics and Business, Slovenia
UNIVERZALNI TEMELJNI DOHODEK KOT POGOJ DRU@BENE ODGOVORNOSTI
Daniel Popovi~, Section for the promotion of universal basic income, Slovenia
MEDKULTURNE KOMPETENCE KOT TEMELJNE VREDNOTE DRU@BENE
ODGOVORNOSTI PODJETJA
Anna Kopyrina, fifth year student, Ural Federal University (Yekaterinburg, Russia),
Dr. Zhanna Belyaeva, Associate professor Ural Federal University
KDO JE ODGOVOREN ZA DRU@BENO ODGOVORNOST?
Prof. Dr. Veysel Batmaz, Istanbul University, Faculty of Communication, Former Chair,
Department of Advertising and PR, Chair, Research Methodology Branch, Turkey
KULTURNE UJETOSTI IN DRU@BENA ODGOVORNOST
mag. Vesna Kova~i~, DOBA Faculty of Applied Business and Social Studies, Maribor,
Slovenia
SLOVENSKI FORUM SOCIALNEGA PODJETNI[TVA
Katarina Hölzl, predsednica Slovenskega foruma za socialno podjetni{tvo
E/2 Razvoj posameznih, organizacijskih in dru`benih kulturnih politik dru`bene
odgovornosti
AKCIJSKI PROGRAMI EU (jesen 2011) IN NOVE DEFINICIJE DRU@BENE
ODGOVORNOSTI TER ISO 26000
Dr. Dr. Matja` Mulej, Prof. Emer. University of Maribor, Faculty of Economics and
Busines, SloveniA, irdo Institute, dr. Andrej Fi{travec, IRDO Institute
PREDSTAVITEV NOVE KNJIGE IRDO IDR. O DRU@BENI ODGOVORNOSTI
Dr. Dr. Matjaz Mulej, Prof. Emer. University of Maribor, Faculty of Economics and
Busines, Slovenia, and IRDO
THE ABC OF HARMONY – A WORLD TEXTBOOK ON CULTURE OF HARMONIOUS
CIVILIZATION BY 76 AUTHORS
Prof. dr. Leo Semashko, Petersburg, Russia GHA President
RAZBIJANJE TABUJA NEPLODNOSTI V SLOVENIJI – PILOTNI PROJEKT »PSIHOLO[KA
POMO^ NEPLODNIM PAROM V PROCESU RELACIJSKE ZAKONSKE IN DRU@INSKE
TERAPIJE« – VZPOSTAVLJANJE DRU@BENEGA DIALOGA
Univ. dipl. fil. Alja Stvarnik, spec. ZDT, Dru{tvo LIST – Lo~itev, informiranje, svetovanje,
terapija, Slovenija
VSEBINSKA MRE@A NEVLADNIH ORGANIZACIJ ZA ZDRAVJE, PROJEKT »NVO
VARUJEJO NA[E ZDRAVJE«
Darija Lorbek, sodelavka v projektni pisarni »NVO varujejo na{e zdravje«, Slovenska
zveza za toba~no kontrolo in javno zdravje, Maribor
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
3. dan: 10. marec 2011
URA
8:30 - 9:00
9:00 - 11:00
9:00 - 9:20
9:20 - 9:40
9:40 - 10:00
10:00 - 10:20
10:20 - 10:40
10:40 - 11:00
11:00 - 11:20
11:20 - 11:40
11:40 - 13:00
13:00 - 14:30
Prizori{~a:
PROGRAM
Registracija udele`encev
PLENARNA PREDAVANJA
RAZVOJ DRU@BENE ODGOVORNOSTI IN VPLIV NA SPREMINJANJE DRU@BENE KULTURE
Anita Hrast, director of IRDO Institute, Slovenia, Dr. Dr. Matjaz Mulej, Prof. Emer.
University of Maribor, Faculty of Economics and Busines, Slovenia, Sabina Kojc, student,
Tatjana Novak, director, Press Clipping d.o.o.
INOVATIVNI IN DRU@BENO ODGOVORNI PRISTOPI FESTIVALA LENT V
ORGANIZACIJI IN KOMUNICIRANJU
Mirjana Mladi~, Narodni dom Maribor, Slovenija
PROJEKT O VELIKODU[NOSTI, PLEMENITOSTI (The Generosity Experience):
POVZETEK PREDSTAVITVE
Barbara Pia Jeni~, Zavod Senzorium, The Generosity Experience, Slovenia
KNJI@NICA - ODPRT PROSTOR ZA VSE
Dragica Turjak, Maribor Public Library
KULTURA BRANJA E-KNJIG
Iva Roj, tudent of Marketing, University of Maribor, Faculty of Economics and Business
Maribor, Student of Nature Conservation, Educational center [entjur
S KNJIGAMI DO BOLJ[E OSVE[^ENOSTI O DU[EVNIH MOTNJAH IN SAMOMORU
Mag. Bogdan Dobnik, dipl. soc. del., Ozara Slovenija, nacionalno zdru`enje za
kakovost `ivljenja
DELO MARKA POGA^NIKA KOT PRIMER INOVATIVNEGA PRISTOPA PRI [IRJENJU
DRU@BENE ODGOVORNOSTI
Katja Majer, akademska kiparka, Bachelor of Arts (sculptor)
KRATKA PREDSTAVITEV VZPOREDNIH DELAVNIC
ODMOR ZA KOSILO
VZPOREDNE DELAVNICE
F. Kultura / umetnost v praksi v lu~i dru`bene odgovornosti
DELAVNICE
F1: GEOMANTIJA
PROGRAM SENZIBILIZACIJE: IZOBRA@EVALNI PROGRAM INOVACIJE KULTURE K
DRU@BENI ODGOVORNOSTI
Karin Lavin
PROSTORSKO NA^RTOVANJE IN ARHITEKTURA V LU^I DRU@BENE
ODGOVORNOSTI, NUJNOST NOVE PROSTORSKE PARADIGME NA GLOBALNI,
NACIONALNI IN LOKALNI RAVNI
Aleksander Ostan, arhitekt
GEOMANTIJA
Robi Lavin
F2: LITERARNA
“THE GENEROSITY EXPERIENCE, 3. IZZIV, LALABAJKE: JEAN GIONO: MOŽ, KI JE
SADIL DREVESA
Barbara Pia Jeni~, Zavod Senzorium, The Generosity Experience, Slovenia
Plenarna predavanja in registracija, kosilo:
• Gledali{ka dvorana v Vetrinjskem dvoru, Javni zavod MARIBOR 2012 - Evropska prestolnica kulture,
Vetrinjska ulica 30, 2000 Maribor.
Novinarska konferenca:
• Mala dvorana (Freske) v Vetrinjskem dvoru, Javni zavod MARIBOR 2012 - Evropska prestolnica kulture,
Vetrinjska ulica 30, 2000 Maribor.
Vzporedna predavanja - dve lokaciji:
• Gledali{ka dvorana v Vetrinjskem dvoru, Javni zavod MARIBOR 2012 - Evropska prestolnica kulture,
Vetrinjska ulica 30, 2000 Maribor.
• Konferen~na dvorana (klet), [tajerska gospodarska zbornica, Ulica talcev 24, 2000 Maribor.
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
1.2 PROGRAMSKI ODBOR
• zasl. prof. dr. Matja` Mulej, Univerza v Mariboru, Ekonomsko-poslovna fakulteta, predsednik RS
Znanstveno-raziskovalnega centra in{tituta IRDO in Strokovnega sveta in{tituta IRDO,
predsednik Programskega odbora konference,
• dr. Suzana @ili~ Fi{er, generalna direktorica MARIBOR 2012, podpredsednica Programskega
odbora konference,
• Mitja ^ander, programski direktor MARIBOR 2012,
• dr. Andrej Fi{travec, vodja Znanstveno-raziskovalnega centra in{tituta IRDO, vi{ji svetovalec
Zavoda RS za {olstvo, podpredsednik Organizacijskega odbora konference,
• mag. Franc Ho~evar, svetovalec predsednika RS za zdravstveno in socialno varstvo ter
humanitarna vpra{anja,
• dr. Filippina Risopoulos, Karl-Franzens University Graz, Austria,
• dr. Robert Dyck, Prof. Emeritus, Virginia Tech University, Blackburg, VA, USA,
• dr. Mark Esposito, Professor of Management at Grenoble School of Management, France,
• dr. Gerald Steiner, Assoc. Prof., Karl-Franzens University Graz, Austria,
• prof. Dr. Roger Haw, Ansted University, British Virgin Islands, in Malaysia,
• dr. Helmut Loeckenhoff, neodvisni raziskovalec, Nem~ija.
1.3 ORGANIZACIJSKI ODBOR
• Anita Hrast, direktorica in{tituta IRDO, predsednica Organizacijskega odbora konference,
• dr. Andrej Fi{travec, vodja Znanstveno-raziskovalnega centra in{tituta IRDO, vi{ji svetovalec
Zavoda RS za {olstvo, podpredsednik Organizacijskega odbora konference,
• Alma ^au{evi~, glavna producentka in pomo~nica programskega direktorja MARIBOR 2012
za produkcijo, predstavnica koproducenta dogodka,
• Mitja [e{ko, skrbnik blagovne znamke MARIBOR 2012, predstavnik koproducenta dogodka,
• Mirjana Mladi~, samostojna strokovna sodelavka za marketing, Narodni dom Maribor,
• mag. Aleksandra Podgornik, direktorica [tajerske gospodarske zbornice,
• Angelca Ademovi~, direktorica Creditexpress d.o.o. in predsednica Sveta ~lanov in{tituta IRDO
ter podpredsednica Sveta zavoda IRDO,
• Sabina Kojc, IRDO, vodja projektov,
• Lina Ademovi~, IRDO, vodja projektov,
• Iva Roj, IRDO, asistentka projektov,
• Ale{ Jambrek, sodelavec IRDO.
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
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2 Povzetki referatov predavateljev
Plenarna predavanja, 1. dan
Plenary Lectures, 1st Day
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»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
MARIBOR 2012 - EVROPSKA PRESTOLNICA KULTURE (EPK, ECOC) ZAVRTIMO SKUPAJ
Dr. Suzana @ili~ Fi{er
MARIBOR 2012 - European Capital of Culture
Vetrinjska ulica 30, Maribor
[email protected]
Mitja ^ander
MARIBOR 2012 - European Capital of Culture
Vetrinjska ulica 30, Maribor
[email protected]
Povzetek
EPK informira, povezuje in poglablja medsebojne odnose. Raziskava, ki jo je leta 2004 izvedla Evropska
komisija, je pokazala, da status EPK ni samo dejavnik kulturnega razvoja v o`jem smislu besede, ampak se
usmerja k pozitivnemu, nenehnemu preoblikovanju mest na vseh podro~jih dejavnosti. Ne nazadnje, {ir obzorja
prebivalcev in seveda obiskovalcev EPK. Med nameni projekta EPK je pove~ati zaposlenost, zajeti amaterje v
kulturo in v njeno razumevanje na sploh. To pomeni tudi ve~jo dostopnost kulturnih dose`kov in dogodkov ter
sodelovanje civilne dru`be pri uresni~evanju plemenitih ciljev EPK. EPK nudi bolj prijazen vtis o regijskih mestnih
sredi{~ih, vklju~no z industrijskimi centri, in jim dati nova kulturna prizori{~a in infrastrukturo. Institucija EPK tudi
povezuje kulturne in humanitarne institucije na lokalni, dr`avni in mednarodni ravni.
MARIBOR 2012 - EUROPEAN CAPITAL OF CULTURE (ECOC) - THE TURNING
POINT
Abstract
The ECoC informs, connects, and deepens mutual relations. Research carried out in 2004 by the European
Commission showed that the status of the ECoC is not only the factor in cultural development in the narrower sense
of the word, but is oriented to the positive, permanent transformation of cities in all fields of activity. Last, but not
least, it broadens the horizons of its residents and, of course, visitors.
One of the intentions of the ECoC project is to increase employment, as well as to involve amateurs in culture and
its understanding in general. This also means greater accessibility to cultural products and events, and the cooperation of civil society in the realization of the cooperation of civil society in the realization of the noble goals
connected to them. The ECoC offers a friendlier image to regional urban centers, including industrial centers, and
brings to them new cultural scenes and infrastructure. The institution of the ECoC also connects cultural and humanitarian institutions at local, regional, state and international levels.
----------------------------------------
PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA
Prof. Dr. Dr. h. c. Timi E}imovi}
SEM Institute for Climate Change, Slovenia et al
Povzetek
Izzivi, pred katerimi je vse ~love{tvo v 2012. letu, so posledica zgodovine sobivanja ~love{tva in narave na planet
Zemlji. Narava obstaja na planetu Zemlji 4.600.000 let, a svetovna ~love{ka skupnost je za~ela svojo
zgodovino pred kak{nimi 200.000 leti. Sedanje stanje ~love{tva je vpra{ljivo z mnogih vidikov, a prevladujejo
bistvene vsebine, ki so nevarne za dolgo `ivljenje na{ega ~love{tva na planetu Zemlji. Ali gre ~love{tvo po poti
samomora ali v sonaravno prihodnost, je zelo pomembna razlika. Deklaracija iz Xiamena, Kitajska, nudi mo`nost
za bolj{o bodo~nost ~love{tva.
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»THE WORLD THINKERS' PANEL ON THE SUSTAINABLE FUTURE OF
HUMANKIND«
Abstract
This presentation has been prepared by Prof. Dr. Dr. h. c. Timi E}imovi}, Slovenia, Sir. Prof. Dr. Roger B. Haw,
Malaysia, Prof. Dr. Dana M. Barry, USA, Dr. Renate Lavicka, Austria,
His Holiness Vishwaguru
Mahamandaleshwar Paramhans Swami Maheshwarananda, Austria and India, Hon. Ricaardoe Di Done,
Canada, Ambassador Dato' Dr. Ang Ban Siong, Malaysia, Dr. Nixon Yap, Malaysia, Prof. Tang Shui Yuan,
China, Prof. Dr. Glen T. Martin, USA, Prof. Emeritus DDr. Matjaz Mulej, Slovenia, Prof. Dr. Alexander Chumakov,
Russia, and Prof. Dr. Garfield Brown, Republic of South Africa, the initial founders of the declaration “The World
Thinkers' Panel on the Sustainable Future of Humankind”, and Prof. Dr. Truly Busch, Germany, Prof. Dr. Jorn
Hamann, Germany, Prof. Dr. Sait Kacapor, Serbia, Prof. Dr. Fidel Gutierrez Vivanco, Peru, Dr. Moamen Nassr,
Palestina, Prof. Dr. Mark Esposito, France/USA, Anita Hrast, Slovenia, The presentation has been prepared for
“Maribor 2012, the 7th IRDO International Conference - Social Responsibility and Current Challenges 2012” in
Maribor, Slovenia, 8th - 10th March 2012.
The challenges of 2012 for our global humankind community are a result of history of humankind and the Nature
of the planet Earth cohabitation. The Nature of the planet Earth has been on for 4600000000 years and our
global humankind community commenced its history some 200000 years ago.
The present status of the global humankind community is questionable from many points of view, but the prevailing
issues are critical contents, which are dangerous for the long-living of our humankind on the planet Earth. Whether
the global humankind community is heading on a suicidal path or on the path for the sustainable future is a very
important difference.
The Xiamen, China, declaration is offering a possibility for a better tomorrow of the global humankind community.
The Key Words: Culture, Global Humankind Community, Globalization, Morality, Respect, Social responsibility,
Sustainable Future of Humankind, The Nature of the planet Earth, The World of Humans, Wisdom.
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SLOVENIJA KOT MODEL INTEGRALNE, NIZKOOGLJI^NE EKONOMIJE IN
DRU@BE?
Dr. Darja Piciga
Government Office of the Republic of Slovenia of Climate Change
Gregor~i~eva 25, Ljubljana, Slovenija
[email protected]
Povzetek
Osnutek Strategije prehoda Slovenije v nizkooglji~no dru`bo do leta 2050, ki ga je septembra 2011 v javno
razpravo posredovala Slu`ba vlade za podnebne spremembe, predlaga vizijo Slovenije leta 2050 kot vzajemno
povezane in vklju~ujo~e nizkooglji~ne dru`be z odli~nim gospodarstvom ter kakovostjo `ivljenja, prostora in
naravnega okolja. Strategija se osredoto~a na zmanj{evanje emisij preko zelene rasti (vklju~no z zeleno dav~no
reformo), na prilagajanje in na podporne horizontalne strategije (inovacije in izobra`evanje, lokalne in regionalne
pobude, ozave{~anje in komunikacija, aktivna vloga v mednarodni skupnosti). V procesu priprave nizkooglji~ne
strategije smo deloma uporabili nov integralni pristop avtorjev Ronnieja Lessema in Alexandra Schiefferja. Glede
na ta pristop mora vsak socialni sistem za dosego in ohranjanje trajnostni najti dinami~no ravnote`je med svojimi
{tirimi medsebojno oja~ujo~imi se in neodvisnimi »svetovi« in svojim »centrom«. V primeru integralne ekonomije:
Center: moralni izvor ekonomije, temelje~ na religiji in humanosti
Jug: samo-zadostna ekonomija, temelje~a na naravi in skupnosti
Vzhod: razvojna ekonomija, temelje~a na kulturi in duhovnosti
Sever: socialna ekonomija, temelje~a na znanosti in tehnologiji
Zahod: »`iva ekonomija«, temelje~a na financah in podjetni{tvu
Nadaljnji razvoj nizkooglji~ne strategije pod okriljem integralnega pristopa bi uveljavil Slovenijo kot model v
procesu vzpostavljanja bolj pro`nega globalnega ekonomskega sistema, s priznavanjem intrinzi~ne veljave
kulturni razli~nosti in ponovnim odkritjem moralnega in duhovnega jedra, od katerega so bila na{a gospodarstva
lo~ena.
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SLOVENIA AS A MODEL OF INTEGRAL, LOW-CARBON ECONOMY AND
SOCIETY?
Abstract
Draft Strategy for the Transition of Slovenia to Low-Carbon Society by 2050, submitted in September 2011 by the
Government Office of Climate Change to public consultation, proposes the vision of Slovenia in 2050 as a highly
integrated and inclusive society with an excellent business sector and a high quality of life, space and natural
environment. The strategy focuses on reducing emissions through green growth (including green tax reform),
adaptation and supporting horizontal strategies (innovation and education, local and regional initiative, awareness
and communication, active role in international community). In the process of preparing the Draft Low-Carbon Strategy,
a new Integral Approach proposed by Ronnie Lessem and Alexander Schieffer has been partially applied. According
to this approach, every social system needs to find, in order to be and stay sustainable, a dynamic balance between
its four mutually reinforcing and interdependent ‘worlds’ and its ‘center’. In the case of Integral Economics:
Center: Moral Economic Source, founded in religion and humanity
South: Self-sufficient Economy, founded in nature and community
East: Developmental Economy, founded in culture and spirituality
North: Social Economy, founded in science and technology
West: Living Economy, founded in finance and enterprise
Further development of the Low-Carbon Strategy within the Integral Approach framework would establish Slovenia as
a model in the process of creating a more resilient global economic system, giving intrinsic value to cultural diversity
and rediscovering the spiritual and moral economic core, from which our economic systems have been detached.
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TRAJNOSTNA IN DRU@BENO ODGOVORNA UNIVERZA V MARIBORU
Zasl. prof. dr. Peter Glavi~,
Dr. Rebeka Kova~i~ Lukman,
Zasl. prof. ddr. Matja` Mulej,
Red. prof. ddr. Ana Vovk Kor`e,
Red. prof. dr. Martina Bavec,
Red. prof. dr. Drago Vuk,
Red. prof. dr. Bo`idar Kante,
Red. prof. dr. Danijel Rebolj,
Univerza v Mariboru
Slom{kov trg 15
2000 Maribor, Slovenija
Povzetek
V kriznih ~asih potrebuje dru`ba univerzo, ki je sposobna ponuditi inovativne re{itve in odpirati nova obzorja. Znan
je Einsteinov rek, da problemov ne moremo re{evati na tisti ravni, kjer so nastali. U~inkovite re{itve so raven vi{je! In
tam jih moramo iskati. In najti. Univerze imajo klju~no vlogo pri raz{irjanju zavedanja, da mora biti socialni in
gospodarski razvoj dru`beno odgovoren in ne sme ogroziti mo`nosti za zadovoljevanje potreb prihodnjih generacij.
Na Univerzi v Mariboru `elimo s pozitivnim zgledom ustvariti inovativno okolje in u~inkovito organizacijo, ki bo
z razvojem, ustvarjanjem in prena{anjem klju~nih znanj pripomogla h kakovostnemu, uravnote`enemu, trajnostnemu in dru`beno odgovornemu (TDO) razvoju univerze, mesta in dr`ave. Ker na Univerzi v Mariboru {e ne
udejanjamo dovolj teh na~el, smo ustanovili Svet in Komisijo za trajnostno in dru`beno odgovorno univerzo. Svet
je pripravil predloge smeri na{ega razvoja, ki jih bomo predstavili na leto{nji konferenci IRDO.
Pri preoblikovanju univerze v TDO institucijo bomo upo{tevali vse {tiri dimenzije trajnostnega razvoja (okoljsko,
gospodarsko, dru`beno in eti~no), vseh sedem na~el in sedem vsebin iz standarda ISO 26000 (upravljanje
organizacij, ~lovekove pravice, delovna razmerja, naravno okolje, vpra{anja odjemalcev/uporabnikov, po{teno
poslovanje, vklju~evanje v dru`beno skupnost in njen razvoj) ter oba vse povezujo~a pojma iz ISO 26000, ki sta
soodvisnost in celovit pristop.
Nov model TDO univerze bo pripomogel k bolj{emu razumevanju interakcij med okoljsko, gospodarsko, socialno in
eti~no dimenzijo trajnostnega razvoja. @elimo, da bo Univerza v Mariboru s svojim delovanjem pomembno vplivala
tudi na druge javne, privatne, vladne in nevladne ter industrijske organizacije, da prevzamejo model TDO razvoja.
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SUSTAINABLE AND SOCIALLY RESPONSIBLE UNIVERSITY OF MARIBOR
Abstract
In times of crisis, society needs a university capable of providing innovative solutions and opening up new
horizons. As Einstein put it, “problems cannot be solved by the same level of thinking that created them”. Therefore,
effective solutions must be sought at a higher level. Universities play a key role in raising awareness of social
responsibility and sustainable development that meets the needs of the present without compromising the ability of
future generations to meet their own needs.
By setting a positive example, the University of Maribor strives to create an innovative environment and an effective
organisation contributing to balanced, sustainable and socially responsible development of the University, the city
of Maribor and the entire country through discovery and transfer of new knowledge. Since the University does not
yet implement all of these principles, both a Council and a Committee for Sustainability and Social Responsibility
have been established. The Council has formulated various proposals for development, which will be presented
at this year's IRDO conference.
When transforming our University into a sustainable and socially responsible institution, all four dimensions of
sustainable development (environmental, economic, social and ethic), all seven principles and core subjects of
social responsibility (organizational management, human rights, labour practices, environment, consumer issues,
fair operating practices, community involvement and development) as well as both related terms (interdependence
and holistic approach) addressed in ISO 26000 will be taken into account.
This new model of a sustainable and socially responsible university will contribute to a deeper understanding of
the interaction between the environmental, economic, social and ethical dimension of sustainable development.
We sincerely hope that the University of Maribor will be able to convince other public, private, governmental, nongovernmental and industrial organizations to follow its lead.
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RAZISKOVANJE KOMPLEKSNIH UPRAVLJAVSKIH PROBLEMOV - PRIMER
VREDNOTENJA POLITIK
Mag. oec. Bojan Radej
[email protected]; 041382827
Izvirni znanstveni ~lanek
Povzetek
Spoznanje, da je dru`ba postala kompleksna, pomeni, da resnica o dru`benih zadevah, kot o tem kaj je skupno
dobro ali kako uspe{no je njegovo doseganje, ni ve~ ena sama, tista na oblasti ampak o pomembnih stvareh
obstaja ve~ dobro utemeljenih in enako veljavnih resnic. Zadeve iz domene javnega upravljanja so kompleksne,
zato razli~ni pogledi nimajo skupnega imenovalca, zato jih je treba obravnavati kot nesomerne, oziroma globoke
in nepremostljive. Dru`bene pojave je zato treba prou~iti v zlatem rezu njihove dvojnosti, razpenjajo~i se med
razlago primarnih pomenov, ki so za sistem konstitutivni, vendar na nesomeren in razdvajajo~ na~in, in razlago
sekundarnih pomenov, ki edini podajo celovit pogled na vrednoteni pojav, vendar le v vsebinah, ki za nikogar
niso bistvene.
INVESTIGATION OF COMPLEX MANAGERIAL PROBLEMS - THE CASE OF
POLITICS EVALUATION
Abstract
Recognising that the society has become complex, means that the truth about social issues such as about identification of public interest or about policy effectiveness is not a single one, e.i. the official one of those in power,
but there are a variety of well-founded and equally valid truths. The public management is complex, therefore
different views do not share common denominator, they should therefore be regarded as incommensurable. This
means that it is necessary to examine the social phenomena in their duality between the interpretation of the
primary meanings, which are constitutive for the system as a whole, but on the deeply divisive way, and the
interpretation of the secondary meanings of the evaluated social phenomenon, but only in the contents of which
are not essential for anyone.
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VZPOREDNA PREDAVANJA, RAZPRAVE
PARALLEL OPEN SPACE TALKS
A. Pravo in družbena odgovornost
A. Law and social responsibility
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PRAVICA, PRAVI^NOST: KAKO RAVNATI PRAV - SREDI[^E ETIKE
SOODVISNOSTI
Helmut K. Loeckenhoff
Independent Research
[email protected]
Povzetek
Gr{ka beseda 'ethos' ozna~uje obna{anje na sploh. ^e jo dopolnimo z vrednotami, ki so v ozadju vsakega
obna{anja, formalna beseda pridobi pomembnost nekega sistema pravil ali celo zapovedi, ki jih je treba ubogati.
Etika postane deset bo`jih zapovedi, ki predpisujejo, kako obna{anje je pravilno; to pomeni, da je treba slediti
dejanski etiki, zajeti v nau~enem obna{anju, v obi~ajih, ali v zakonodaji. Od vsega za~etka je filozofija
raziskovala, katere osrednje vrednote ka`e razlikovati in posebej ceniti. Pogoj za odgovor - Od kod, kje, kam - je
bilo treba pojasniti: izvore ~loveka, njegov polo`aj v svetu in njegovo usodo. [ele na taki podlagi se da raziskovati,
'kako bi mo` in `enska morala ravnati prav'. Da bi prakticirali pravico in v obna{anju izkazali pravi~nost - to je
videti ena od vrednot, morda celo osrednja, na kateri temeljijo eti~ni sistemi. Vsaka kultura, vsak sektor
posameznikovega ali dru`benega `ivljenja se osredoto~a okrog pravice, pravilnosti in s tem povezanih konceptov.
JUSTICE, JUSTNESS: HOW TO ACT RIGHT - PIVOT OF THE ETHICS OF
INTERDEPENDENCE
Abstract
The Greek term 'ethos' implies behaviour in general. When complemented by the values behind any behaviour, the
formal term gains the significance of a system of rules or even commands to be obeyed. Ethics become a Decalogue
prescribing how to behave properly; that is following the actual ethics embodied in behaviour learned, in customs
or codified in laws. From the beginning philosophy enquired, which central values ought to be distinguished. A
precondition for an answer, the Unde, Ubi, Quo had to be elucidated: the origins of man, his position in the world
and his destiny. On that base only it can be explored 'how wo-men ought to act rightly'. Justice to be done, and
justness to be exhibited in behaviour, appears one of the, if not the focal, value founding of ethical systems. Any
culture, any sector of individual or societal life centres around justice, justness, and the concepts connected.
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ZAKAJ SMO PROTI ACTA IN PRISTOP WIKILEAKS.SI K RE[EVANJU
NAJHUJ[IH SVETOVNIH DRU@BENIH PROBLEMOV
Primo` Vallant
WikiLeaks.si, Vallant.si Foundation
[email protected], Mobile: +386 41 526 060,
Phone/Fax: +386 59 120 454,
https://wikileaks.si, http://vallant.si
Povzetek
Sistem ~love{kega pohlepa, v katerem danes vsi `ivimo, pu{~a katastrofalne {kodljive posledice na na{em okolju,
ljudeh, dru`bi, naravi in divjih `ivalih po celem svetu. Najnovej{i primer tak{nega negativnega razvoja je mednarodni
trgovski sporazum ACTA, ki za za{~ite dobi~kov najve~jih in najmo~nej{i korporacij drasti~no posega v na{e osnovne
~lovekove pravice, zasebnost podatkov, pravni in demokrati~ni sistem. WikiLeaks.si dela na inovativnih re{itvah
najhuj{ih svetovnih dru`benih problemov, ki jih trenutno nobeden ne ponuja ali niso na voljo v zadostnem obsegu. Z
anonimnim in varnim lokaliziranim, globalnim posredovanjem, obdelavo, analizo in objavo dokazov in prijav najhuj{ih
zlo~inov, nepravilnosti in civilnim pregonom, ~e uradni odziv ni zadovoljiv. Z anonimnim in varnim sodelovanjem virov,
prostovoljcev, novinarjev, pravnikov in nevladnih organizacij pri direktnih akcijah, neprofitnih in trajnostnih alternativah
ter re{itvah, ki zagotavljajo: trajno dru`beno korist, dolgoro~no zaposlitev, dostojno pla~o in `ivljenje, po{teno,
trajnostno, odgovorno in solidarno dru`bo, ob neokrnjenem okolju, v so`itju z naravo in divjimi `ivalmi.
Klju~ne besede: ACTA, uni~ujo~e posledice sistema ~love{kega pohlepa, wikileaks.si, inovativno re{evanje
najhuj{ih svetovnih dru`benih problemov.
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WHY ARE WE AGAINST ACTA AND WIKILEAKS.SI APPROACH TO SOLVING
WORST GLOBAL SOCIETAL PROBLEMS
Abstract
System of human greed in which today we all live, is leaving a disastrous adverse effects on our environment,
people, society, nature and wild animals around the world. The most recent example of such negative
development is the international trade agreement ACTA, which in order to protect the profits of the largest and
most powerful corporations is drastically interfering with our basic human rights, privacy, legal and democratic
system. WikiLeaks.si is working on innovative solutions of the worst global societal problems; solutions are not
available right now or are not in satisfactory scale: by anonymous and secure, localized, global submitting,
processing, analysis and publication of evidences and reports of the worst crimes, irregularities and civil
prosecution, if the official response is not satisfactory; by anonymous and secure cooperation of resources,
volunteers, journalists, lawyers and non-governmental organizations in direct actions, non-profit and sustainable
alternatives and solutions, which are providing: a permanent societal benefit, long-term employment, decent pay
and life, fair, sustainable, responsible and just society with solidarity, having unspoiled environment, in harmony
with nature and wild animals.
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KULTURA DIALOGA NA VSEH DRU@BENIH NIVOJIH TUDI KOT SREDSTVO
IZHODA IZ SOCIALNE KRIZE? ALI MEDIACIJA - POZABLJENA KULTURA
DIALOGA
Metka Penko Natla~en, univ. dipl. prav
Strokovna vodja projekta o nesodnem re{evanju sporov ARDS
Gospodarska zbornica Slovenije
Povzetek
Prispevek avtorice `eli osvetliti pomembnost dialoga na vseh dru`benih nivojih z vidika dru`bene odgovornosti
med delodajalci in zaposlenimi, med delavci samimi, med delodajalci in sindikati, med socialnimi partnerji;
skratka med vsemi dru`benimi skupinami in v kon~ni fazi tudi pri re{evanju medsebojnih konfliktov na teh ravneh.
Dialog pomeni komunikacijo, v kateri se iz~istijo interesi vseh dru`benih skupin in se vzpostavi njihova legitimiteta.
Lo~eno izra`anje lastnih interesov brez upo{tevanja interesov drugih, pomeni pravzaprav obliko nasilja. Tudi
pomanjkanje komunikacije je komunikacija in ~e je to hoteno, gre prav tako za obliko neverbalnega nasilja, ki je
v kulturni dru`bi nesprejemljivo.
Kultura dialoga prina{a prepoznavanje interesov in mnenj drugih, pa tudi potrebo po njihovem medsebojnem
usklajevanju in neprestanem prilagajanju. Socialno partnerstvo v demokrati~ni dr`avi nudi in zagotavlja tak na~in
sprotnega usklajevanja interesov na vseh dru`benih ravneh. Gre za pravico povedati svoje mnenje in pravico biti
sli{an. Vendar je ta proces vzajemen in obojestransko odgovoren. ^e obstaja, samo enostransko, prej ali slej
zapelje v krizo razmi{ljanja, vrednot , obna{anja in tudi socialno ter posledi~no ekonomsko krizo. V takem
primeru prinese s sabo prazno bojevitost sindikatov, dobi~konosnost delodajalcev, dru`beno neodgovorno
obna{anje podjetij in posameznikov.
Tako nastaja konfliktna dru`ba, ki nanjo lahko dodatno zelo negativno vplivajo politi~ni interesi strank in agresiven
odnos medijev do teko~ih dogodkov. V tem procesu ne zagovarja ve~ vsak svojega legitimnega stali{~a, ampak
o~rnjuje tuje stali{~e. In mediji ne poro~ajo o dogodkih ali jih komentirajo, temve~ sami ustvarjajo dogodke. Gre
za pomemben del dogajanj v dru`bi, ki kot nere{en ali neustrezno re{en konflikt lahko povzro~ijo trenja,
nesoglasja, travme, nestrpnost, neprilagodljivost.
V tem procesu je pomembno, da dru`beno dogovorna skupnost soustvarja pozitivno dru`beno klimo, za re{evanje
teh situacij in sporov , ki iz njih nastanejo. Avtorica se pri tem dotakne pomena mediacije kot nesodnega na~ina
re{evanja sporov. Mediacija daje veliko mo`nosti, da stranki sami re{ita dejanske `ivljenjske probleme v okviru
njunih interesov. Mediacija ni revolucija v medsebojnih odnosih; je pravzaprav pozabljena kulturo dialoga.
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CULTURE OF SOCIAL DIALOGUE AT ALL LEVELS AS EXIT FROM THE SOCIAL
CRISIS? OR MEDIATION - FORGOTTEN CULTURE OF DIALOGUE
Abstract
The contribution of the authors highlight the importance of social dialogue at all levels in terms of social responsibility among employers and employees, the workers themselves, between employers and trade unions, social
partners, in short, among all social groups and, ultimately, to resolve possible conflicts at these levels._Dialogue
means communication, which cleared out the interests of all social groups and establish the legitimacy of them.
Separate expression of some own interests without considering the interests of others, is actually a form of violence.
Also a lack of communication is communication. If could also be a form of violence, which is unacceptable in
the modern society.
Culture of dialogue brings recognition of interests and opinions of others, as well as their need for mutual coordination and constant adaptation. Social partnership in a democratic country offers such a manner and provides
real-time coordination of interests at all levels of society. This is the right to speak and the right to be heard.
However, this process is reciprocal and mutual responsibility. If not, sooner or later partier reach a crisis of thinking,
values, behavior and the consequent economic and social crisis. In that case, brings an empty militancy of trade
unions, employers' profitability, in short, socially irresponsible behavior among citizens.
Such conflict society, can further be influenced very negatively by the political interests of the parties and the
aggressive attitude of the media to current events. In this process does not advocate any more of its legitimate
position, but put in bad position foreign position. And the media do not report on events, but create their own
events. This is an important situation in society, such as unsolved or inadequately solved conflict can lead to
tensions, conflicts, traumas, intolerance, inflexibility.
In this process it is important that the conventional social community helps to create a positive social atmosphere
to deal with these situations and conflicts that arise from them. The author touches on the importance of mediation
as a non-judicial process of dispute resolution settlement. Mediation provides many opportunities to the parties
themselves to resolve real life problems within their respective interests. Mediation is not a revolution in relations;
it is in fact a forgotten culture of dialogue.
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MEHANIZMI PREPRE^EVANJA IN RAZRE[EVANJA SPOROV V VSEJ ORGANIZACIJI KOT INOVACIJA KULTURE NA DELOVNEM MESTU
Irena Toma`in, univ. dipl. iur.,
director of JETO5 d.o.o. and legal adviser at Ekvilib In{titut
[email protected], [email protected]
Povzetek
Zaposleni so zelo pomembni dele`niki vsake organizacije. Prijetno vzdu{je na delovnem mestu in ustrezna
medsebojna komunikacija ustvarjata pogoje za vi{jo kakovost dela in posledi~no uspe{nej{e delovanje organizacije. Vendar je bilo to dejstvo v zadnjih desetletjih postavljeno na stran. Kopi~enje slabe volje na delovnem
mestu obi~ajno vodi v zaostrenje odnosov in nastajanje sporov. K razre{evanju tak{nih situacij pa je treba pristopiti
na miren in konstruktiven na~in. Spodbujanje ustrezne komunikacije in pozitiven pristop k re{evanju konfliktov
pravzaprav predstavljata inovacijo kulture na delovnem mestu in pomemben vidik dru`bene odgovornosti organizacije. Na~ine implementacije dru`beno odgovornih ravnanj organizacije obravnavajo tudi smernice ISO
26000, ki organizacijam nudijo okvir in usmeritev k ohranjanju pozitivnega vzdu{ja in ~love{kega razvoja skozi
delovne prakse. V prispevku so dalje predstavljeni {e drugi mehanizmi prepre~evanja in razre{evanja konfliktov,
vklju~no s {tudijo uspe{nega primera re{evanja delovnih sporov s pomo~jo mediacije na ravni organizacije. S
pomo~jo procesa, ki temelji na iskanju skupnih interesov in skupnega dogovora, imata tako stranki v sporu
mo`nost temeljitega pogovora in razre{itve spora, ki tudi pozitivno vpliva na njun nadaljnji odnos ter na splo{no
vzdu{je na delovnem mestu. Ne glede na vse pa izvajanje procesov za izbolj{anje komunikacije in mirno
razre{evanje sporov pravzaprav ne predstavljajo nepotrebnega dodatnega stro{ke organizacije, temve~ pomenijo
nalo`bo in pogoj za uspe{no poslovanje organizacije v prihodnosti.
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THE MECHANISMS FOR PREVENTING AND RESOLVING CONFLICTS
THROUGHOUT ORGANIZATION AS INNOVATION OF WORKPLACE CULTURE
Abstract
Employees are very important stakeholders of any organization. The enjoyable workplace atmosphere and proper
peer communication create conditions for a higher quality of work and consequently better organizational
performance. However, this has been immensely neglected in the past decades. The accumulation of ill will at
workplaces usually escalates to various disputes. Such situations should be overcome with a focus on peaceful and
constructive way of resolving disputes. Therefore, the promotion of appropriate communication and a positive
approach to conflicts in fact represent an innovation of workplace culture and an important aspect of organization's social responsibility. Ways to integrate socially responsible behaviour into organizations are addressed in
ISO 26000 guidelines of social responsibility. This document provides a framework for organizations to maintain
human development and well-being through labour practices. Other mechanisms in organizations that may be
used to prevent conflicts or to deal with them, are presented further in the article, including a successful case study
of resolving disputes through mediation at an organizational level. By using interest-based, consensus-building
processes, the parties in dispute can talk through and mutually resolve their conflict, which contributes positively to
their future relationship and overall workplace atmosphere. Nevertheless, the implementation of processes for
improvement of workplace communication and conflict resolution, do not present un unnecessary cost for an
organization, but rather an investment and a condition for a successful performance in the future.
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B. Ekonomika in kultura
družbene odgovornosti
B. Economy and culture
of social responsibility
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DRU@BENA ODGOVORNOST PODJETJA V [TEVILKAH:
VKLJU^EVANJE V SKUPNOST OD GLOBALNEGA VIDIKA DO SLOVENIJE
Michael Parzefall
general manager, Danone Slovenija
[email protected]
Povzetek
[est faz trajnostnega razvoja je v Danone Group postalo v teku let del vsakdanjega `ivljenja: nabavljanje,
industrijska proizvodnja, transport, prodaja, poraba in obvladovanje odpadkov ob koncu cikla. V vsaki od teh
faz sodelujejo delavci Danone v razvoju lokalne skupnosti. Na{e vklju~evanje ima strate{ke plane in merimo
u~inke v {tevilkah. Trudimo se, da skupnost pridobi pri razvoju in kakovosti `ivljenja z na{o podporo. V dobavno
verigo smo pritegnili 240 kmetij v Franciji s podporo Nacionalnega institute za agronomske {tudije. Ukvarjamo
se s prehransko podporo za `ivino, da bi razvili bolj okolju prijazne re{itve (manj emisij du{ika) in ve~
prehranskega ravnote`ja v mleku. V fazi industrijske proizvodnje, transporta in prodaje imamo velike zglede
podpore za razvoj skupnosti: tovarno hrane Grameen Danone v Banglade{u; pobudo za sve`o vodo v Mehiki;
oskrbo z vodo v Kambod`i; zagotovitev prehranske podpore na Poljskem. Tudi v zadnji fazi cikla bi na{li ve~
pobud v Danone group. Odli~en zgled je tudi v Sloveniji: s pomo~jo vpliva otrok vna{amo re{itve za recikliranje
v domove in skupnost. Krasen zgled iz Litije pove, da smo v 10 mesecih pove~ali koli~ino lo~enih odpadkov za
58%. Novo mesto sledi, izbolj{uje po posebnem program Danone 'Lo~ujem, Zemljo varujem'. Dru`bena
odgovornost podjetij je nekaj, kar meri{ in dokazuje{ s {tevilkami, ne z velikimi besedami. To bi radi dokazali z
ve~ primeri, ki poudarjajo slovensko izku{njo.
CORPORATE SOCIAL RESPONSIBILITY IN NUMBERS:
COMMUNITY INVOLVEMENT FROM GLOBAL POINT OF VIEW TO SLOVENIA
Abstract
Six stages of sustainable development in Danone Group became through years a part of everyday life: sourcing,
industrial production, transport, sales, consumption and end of cycle waste management. At each of these stages
employees from Danone take part in local community development. Our involvement has strategic plans with
measuring effects in numbers. We are taking effort for community to gain in development and in quality of life with
our support. In suppliers chain we have involved 240 farms in France with support of National Agronomic
Research Institute. We are working on food support for cattle to develop environmental more friendly solution (less
carbon emissions) and better nutritional balance in milk. In phase of industrial production, transport and sales we
have great examples of community development support: Grameen Danone Food plant in Bangladesh; fresh food
initiative in Mexico; water supply in Cambodia; ensuring food support in Poland. At the end of the cycle you
would also find several initiatives in Danone Group – and great example is also a Slovenian case: with power of
children we are bringing recycling solutions at homes and in community. We have great case from Litija with rising
separated waste quantity for 58 % in 10 months, Novo mesto is following with improvement according to
Danone's special program 'Lo~ujem, Zemljo varujem' (I recycle, I save the Earth). Corporate social responsibility
is what you measure and prove in numbers – it is not in great words. We would like to prove that with several
cases, stressing Slovene experience.
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ZLATA NIT - DNEVNIKOV IZBOR NAJBOLJ[IH ZAPOSLOVALCEV:
KO OSREDNJI DR@AVNI ^ASNIK PRERASTE SVOJO OSNOVNO VLOGO
Melita Romih
Jana Petkov{ek [takul
Dnevnik, Ljubljana
Povzetek
Mediji so lahko tudi proaktiven oblikovalec dru`benega dogajanja. To dokazuje tudi Zlata nit, unikaten medijskoraziskovalni projekt, ki prepoznava dobre kadrovske prakse podjetij, skozi njihovo analizo pa pridobljene
ugotovitve vra~a nazaj v prakso. Zlata nit je Dnevnikov izbor najbolj{ega zaposlovalca, kar pomeni, da ima vlogo
proaktivnega sooblikovalca dogajanja v dru`bi, {e posebej pa na trgu dela, `e peto leto medijska dru`ba
Dnevnik.
GOLDEN THREAD – DNEVNIK'S SELECTION OF THE BEST EMPLOYERS:
WHEN THE CENTRAL COUNTRY'S DAILY REACHES BEYOND ITS BASIC ROLE
Abstract
Media can proactively influence the social processes. This is proven also by the 'Golden Thread', a unique mediaresearch project that identifies good human-resource practices of enterprises and returns into the practice the data
collected by analysis of them. By the Golden Thread, Dnevnik chooses the best employer. This gives Dnevnik as
a media company, for the fifth year the role of a proactive co-creator of the processes in society, especially in the
labor market.
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OD OSEBNE DO DRU@BENE ODGOVORNOSTI S POMO^JO COACHINGA
Tatjana Toma`in Daki}, Human Being
Jeto5, d.o.o.
[email protected]
Osebna odgovornost se za~ne in kon~a z ozave{~anjem. Z ozave{~anjem tega kdo sem, od kod prihajam, zakaj
sem tu oz. kaj je moje poslanstvo, svojih misli, dejanj in posledic, dogodkov, ki se zgodijo okoli nas samih ter
odnosov. Predvsem odnosa do samega sebe, ki ga posameznik gradi od rojstva dalje. Od tega kako kakovosten
odnos ima posameznik do sebe, ali se spo{tuje, ali razume in se zaveda svojih prednosti in slabosti, kak{na je
njegova samopodoba, kako razvita je njegova duhovna inteligenca je odvisna tudi njegova odgovornost do
zaposlenih, sodelavcev, strank in dobaviteljev, do lastnikov, javnosti, poslanstva podjetja ter do narave. Klju~no
vlogo pri ozave{~anju osebne odgovornosti ter odnosov v katere vstopamo vsakodnevno oz. katerih del smo, ima
lahko tudi coaching. Coaching kot interaktivni proces v katerem coach z uporabo posebnih tehnik spro`i miselne
procese, ki po eni strani pomagajo posameznikom, podjetjem, organizacijam in ustanovam k hitrej{emu in
u~inkovitej{emu doseganju zastavljenih ciljev in rezultatov, po drugi strani pa spodbuja inovativno u~enje, spro`a
`eljo po u~enju, izziva udele`ence k aktivnemu, avtenti~nemu, sodelujo~emu in vzpodbujajo~emu delovanju tako
v podjetju kot tudi v {ir{i dru`bi. Coaching nas u~i aktivno poslu{ati, re{evati ovire za nadaljnji razvoj, sprejemati
pametne odlo~itve, zastavljati prave cilje ter predvsem dosegati napredek (osebni ali poslovni) v korist dru`bi in
s tem prispevati k ve~ji oz. ozave{~eni dru`beni odgovornosti. Tega se zavedajo tudi odgovorni v velikih
korporacijah (npr. Microsoft, IBM, FedEx, Panasonic, Kraft, General Motors) kot tudi v nekaterih slovenskih
podjetjih (npr. Trimo Trebnje, Lek, Si.mobil itd.), ki z oblikovanjem »humanih delovnih mest«, jasnostjo zavedanja,
znanjem in inovacijami, zaupanjem in osebno odgovornostjo v vseh razmerjih, neustra{nostjo ter spo{tovanjem do
`ivljenja usmerjajo svoje delovanje v dobrobit dru`be. Dru`bena odgovornost se tako za~ne in kon~a z osebno
odgovornostjo v ozave{~enem okolju.
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FROM PERSONAL TO SOCIAL RESPONSIBILITY WITH COACHING
Abstract: Personal responsibility begins and ends with the awareness. The awareness of 'Who I am', 'Where do I come
from', 'Why am I here' or - what is my mission, my thoughts, actions and consequences, events which happen around
us, and relationships. Especially the relationship towards oneself that an individual is built from his/her birth on.
Responsibility towards employees, co-workers, clients and suppliers, the owners, the public, the corporate mission, or
towards the nature, depends on the quality of the individual's relationship with himself - whether he respects himself,
whether he understands and is aware of his advantages and weaknesses, the quality of his self-esteem, and the
development of his spiritual intelligence. Coaching can play a crucial role in the awareness of a personal responsibility
and relationships we daily enter into, or are involved in. Coaching can teach us to become active listeners, to solve
problems in order to foster development, take smart decisions, set real goals and achieve (both the personal and the
business) progress which can serve the society, thus contributing to a higher social responsibility and its awareness. The
responsible people in big corporations (Microsoft, IBM, FedEx, Panasonic, Kraft, General Motors, etc.), as well as in
some Slovenian companies like Trimo, Lek, Si.mobil, Droga Kolinska, etc., have proven their awareness of this truth. They
focus their activities on creating welfare in the society by fostering “humane working places” through high awareness,
knowledge and innovations, trust and personal responsibility in all relationships without fear but with high respect of life.
Social responsibility thus starts and ends with the personal responsibility in an environment of highly developed awareness.
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KOMPETENCE ZA SONARAVNOST IN ZA OOBVLADOVANJE KRIZ
Gerald Steiner
Weatherhead Center for International Affairs (WCFIA), Harvard University, 1737 Cambridge
Street, Cambridge, MA 02138, 617-495-1457, [email protected]
Filippina Risopoulos
Department of Geography and Regional Science, University of Graz,
Heinrichstrasse 36, A-8010 Graz, 43-316-380-8842, [email protected]
Povzetek
Porast zapletenosti na vseh ravneh dru`be zahteva kompetence, ki usposabljajo razne dele`nike, kot so raziskovalci, politiki,
mened`erji, ob~ani in drugi, da sodelovalno in ustvarjalno tvorijo inovacije kot poti za bodo~i razvoj, da bi obvladali
raznolike probleme iz stvarnega sveta, s katerimi se soo~ajo v dru`inah, organizacijah in obmo~jih, pa tudi na dr`avnih in
nad-dr`avnih ravneh. Obi~ajno se taki zapleteni problemi ne dajo re{iti z rutinskim postopkom samim, ampak zahtevajo
dodane ne-rutinske ustvarjalne postopke tudi na ravni posameznikov in sodelovanja. ^etudi je nuja inovirati {iroko sprejeta
med akademiki in praktiki, zaostaja razprava o primernih kompetencah, da bi se inovativno ukvarjali z vse bolj zapletenim
svetom, krepko. Razlog, ki je v ozadju tega pojava, temelji morda, kot ka`e, na zmotni predpostavki, da so te kompetence
enakovredne kompetencam, ki se dajo pridobiti z vi{anjem izobrazbe (ki jo ena~ijo s terciarno izobrazbo). V tem prispevku
razmi{ljamo o prevladujo~ih kategorizacijah kompetenc, pri ~emer se osredoto~amo na posebne kompetence, ki so
potrebne, da bi se ukvarjali s kompleksnimi sistemi. Dodajamo preliminarne rezultate iz empiri~ne raziskave med 450
{tudenti, kak{ne imajo preference glede svojih kompetenc. Kompetence so med bistvenimi pogoji za dru`beno odgovornost.
COMPETENCES FOR SUSTAINABILITY AND FOR MASTERING CRISES
Abstract
Increasing complexity at all levels of society calls for competences that enable various stakeholders such as researchers,
policy makers, managers, citizens and others to collaboratively and creatively generate innovations as paths for future
development for the multifaceted real-world problems we face within families, organizations, and regions, as well as on
national and meta-national levels. Usually, those complex problems cannot be solved by routine problem solving alone,
but require additional non-routine creative problem solving at the individual and collaborative level, as well. Although the
necessity to innovate is widely accepted in both the academic and the practical worlds, the discussion about appropriate
competences for dealing innovatively with an increasingly complex world lags far behind. A reason behind this
phenomenon might presumably be based on the erroneous assumption that these competences are equivalent to the
competences that can only be acquired through higher education (also considered as tertiary education). In this paper
we reflect on prevailing competence categorizations with regard to the specific competences needed to deal with
complex systems and, additionally, present the preliminary results from an empirical investigation of 450 students about
their competence-related preferences. Competences belong to essential preconditions for social responsibility.
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IZGRADNJA MODELA INOVATIVNEGA DRU@BENO ODGOVORNEGA
PODJETJA V RUSIJI
Anastasia Chertishcheva
Fifth year student
Ural Federal University
Yekaterinburg, Russia
[email protected]
Zhanna Belyaeva
PhD, Associate professor of Ural Federal University
Yekaterinburg, Russia
[email protected]
Povzetek
^e je podjetje dru`beno odgovorno, to pozitivno vpliva na uspeh. Toda ruska podjetja kritizirajo, da samo z
besedami skrbijo za zadeve, kot je dru`bena odgovornost. Problem takega prikrivanja dejstev je v tem, da ga
bodo neko~ odkrili odjemalci in trg. ^as je, da ruska podjetja za~no upo{tevati ve~, ne samo dobi~ek. Ta
prispevek zbira klju~ne dejavnike, ki govorijo v prid na novo opredeljenega poslovnega modela v Rusiji.
Raziskava povzema formalizirano skico sedanjih institucionalnih problemov. Avtorici posku{ata predlagati celovit
pristop k na~inu vodenja dru`beno odgovornega poslovanja v Rusiji. Nekatera spoznanja in razprave vklju~ujejo:
1. Analizo dru`benih izdatkov ruskih podjetij, ki je pokazala razkorak med socialno politiko in dejavnostmi
podjetja.
2. Ruska podjetja so pred veliko izzivi, med drugim pred sporom med interesi dr`ave, dru`be in podjetij.
3. Analiza mo`nosti za javno-privatno partnerstvo je omogo~ila, da izdelamo nov mehanizem interakcije med
podjetji, dru`bo in vlado, katerega predlagamo tu.
4. Nekateri so poskusili razviti metode za oceno socialnih strategij in dejavnosti podjetij, katere vklju~ujejo celovito
ovrednotenje koli~inskih in kakovostnih kazalcev.
Ta spoznanja so omogo~ila, da identificiramo klju~ne dejavnike rasti za izgradnjo modela inovativnega dru`beno
odgovornega podjetja v Rusiji.
BUILDING AN INNOVATIVE SOCIALLY-RESPONSIBLE BUSINESS MODEL IN
RUSSIA
Abstract
Being a socially responsible company nowadays builds a positive impact on a corporate success. However,
Russian business is criticized for only paying a lip service to issues such as social responsibility. The problem is, if
it's merely a cover-up, it's ultimately going to be discovered by the customers and by the market. It's time for Russian
companies to consider doing more than just a profit. The presented article brings together the key factors that favor
building a newly qualified business model in Russia.
The research outlines formalized scheme of current institutional problems. The authors attempt to suggest holistic
approach to the way of doing socially responsible business in Russia. Some findings and discussion include:
1. The analysis of social expenditures of Russian companies identified the discrepancy of the company's social
strategy and the company's activities.
2. The Russian companies face a full set of challenges, including conflict of State, Society, and Business interests.
3. Analysis of the possibilities of public-private partnership has made it possible to work out the new mechanism
of interaction between business, society and government, suggested in the research.
4. Some attempts were made to develop methods of the companies' social strategies and activities assessment,
which include integral evaluation of quantitative and qualitative indicators.
These findings made it possible to identify milestones of growth-factors of building an innovative socially-responsible business model in Russia
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C. Sodobna znanost in kultura v lu~i
družbene odgovornosti
C. Contemporary Sciences and Culture
in terms of Social Responsibility
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ANALIZA KAZALCEV TRAJNOSTNEGA RAZVOJA: PRIMERA HRVA[KE IN
SLOVENIJE
Dr. Emira Be~i}
Ministry of Science, Education and Sports
Donje Svetice 38, 10000 Zagreb, Croatia
t. + 385 1 45 94 515
E-mail:[email protected]
*Corresponding author Dr. Jadranka [varc
Institute of Social Sciences Ivo Pilar
Maruli}ev trg 19, Zagreb, Croatia
t. + 385 1 48 86 425
E-mail: [email protected]
Dr. Dr. Matjaz Mulej, Prof. Emer.
University of Maribor, Faculty of Economics and Business,
Razlagova Street 14, SI-2000 Maribor, Slovenia,
And
IRDO Institute for Development of Social Responsibility, Maribor, Slovenia,
E-mail: [email protected]
Povzetek
Kultura je pod vplivom odlo~itev, le-te pod vplivom informacij iz zbranih podatkov. Prispevek daje pregled razvoja
kazalcev trajnostnega razvoja (SDI) v Hrva{ki in Slovenije. Temelji na nacionalnih naborih SDI, razvitih nedavno;
osredoto~a se na EU in primerjavo z drugimi obmo~ji sveta. Klju~ni izzivi vklju~ujejo: (1) primerljivost in raznolikost
agregiranja SDI, odvisnih od politik trajnostnega razvoja; (2) dru`beno odgovornost kot prispevek k trajnosti in
njen okvir. Prispevek se kon~uje z nekaj osnovnimi spoznanji o uveljavljanju SDI, ki je lahko zelo odvisno od
okoli{~in in od potreb kon~nih uporabnikov.
ANALYSIS OF SUSTAINABLE DEVELOPMENT INDICATORS: CASES OF CROATIA
AND SLOVENIA
Abstract
Culture is influenced by decisions, and decisions are influenced by information from collected data. This paper
presents an overview of development of indicators of sustainable development (SDI) in Croatia and Slovenia. It is
based on the national sets of SDI developed recently; it focuses on EU and comparison with other regions in the
world. Key challenges include (1) comparability and aggregation variability of SDI determined by SD policies; (2)
Social responsibility, as a contribution to, and framework of sustainability. The paper concludes with some key
lessons learned about the implementation of SDI, which could be highly contextual and dependent on the needs
of the end-users.
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DRU@BENA IN OKOLJSKA ODGOVORNOST ^LOVE[TVA 2. O ^LOVEKOVIH
POSEGIH V @IVE^A OMRE@JA: PRE@IVELE BODO SAMO ZDRU@BE ZA
SOODVISNO MEDSEBOJNO DELITEV PREDNOSTI IN NEUGODNOSTI (ARMSADA)
BRICAGE Pierre
[email protected]
Secretary General of the International Academy for Systems and Cybernetic Sciences
(IASCYS), Vienna, Austria
Associate Secretary General of the European Union for Systemics (EUS-UES), Brussels, Belgique
http://ues-eus.eu
Association Française de science des Systèmes Cybernétiques cognitifs Et Techniques
(AFSCET) Paris, France
http://www.afscet.asso.fr
Faculté des Sciences, Université de Pau et des Pays de l'Adour (UPPA), 64000 Pau, France, Europe
http://web.univ-pau.fr/~bricage/
Povzetek
Avtor opozarja, da se pre`ivetje ~love{ke vrste ne da zagotoviti, ~e se ljudje obna{ajo kot sovra`niki vse druge
narave, uporabljajo vse ve~ kemikalij itd. Soodvisnost in etika soodvisnosti sta dosti bolj bistvena. Avtorjev model
ARMSADA to izra`a za biolo{ke vidike `ivljenja na svetu. Ljudje imajo dru`beno odgovornost, da jih podprejo v
lastnem interesu ljudi.
SOCIETAL AND ENVIRONMENTAL RESPONSIBILITY OF MANKIND.
2. ABOUT MAN INTERVENTIONS IN THE LIVING NETWORKS :
ONLY WILL SURVIVE THE ASSOCIATIONS FOR THE RECIPROCAL AND
MUTUAL SHARING OF ADVANTAGES AND DIS-ADVANTAGES (ARMSADA)
Abstract
The author warns that survival of the human species cannot be assured by humans' behaviour like enemy of all
other nature, by using more and more chemicals etc. Interdependence and ethics of interdependence is much more
essential. His model of ARMSADA expresses it for the biological aspects of the world-wide life. It is humans' social
responsibility to support it in humans' own interest.
----------------------------------------
IZOBRA@EVANJE O OHRANJANJU NARAVE, TRAJNOSTNEM RAZVOJU IN
DRU@BENI ODGOVORNOSTI NA INTERAKTIVNI IN IZKUSTVENI NA^IN
mag. Andreja [kvar~
Zavod RS za varstvo narave, OE Kranj, Planina 3, 4000 Kranj, Slovenija/ The Institute of the
Republic of Slovenia for Nature Conservation, OE Kranj, Planina 3, 4000 Kranj, Slovenia
[email protected]
Povzetek
Na Zavodu RS za varstvo narave smo pripravili didakti~ni pripomo~ek, s katerim lahko u~itelji in predavatelji na
vseh stopnjah formalnega in neformalnega izobra`evanja u~encem prakti~no in izkustveno prika`ejo bistvo in cilje
varstva narave in trajnostnega razvoja ter pomen vklju~evanja in komunikacije dele`nikov v usklajevalnih procesih.
Didakti~na igra je interaktivna in problemsko zasnovana. Skozi igro udele`enci spoznajo nekatere ogro`ene
rastlinske in `ivalske vrste ter tipe `ivljenjskih okolij, pomen in nekatere na~ine varstva narave, bistvo in pomen
trajnostnega razvoja, zavejo se prisotnosti razli~nih interesnih skupin v prostoru ter ob re{evanju simuliranega
problema izkusijo pomen komunikacije v usklajevalnem procesu ter iskanju skupnih re{itev. Glavno sporo~ilo
didakti~ne igre je, da je mogo~e z znanjem ekologije ter medsebojno komunikacijo in razumevanjem na~rtovati
razvoj dru`be v prostoru tako, da ohranimo naravno ravnovesje ekosistemov in si dolgoro~no zagotovimo zdravo
in varno `ivljenjsko okolje.
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EDUCATING ABOUT NATURE CONSERVATION, SUSTAINABLE DEVELOPMENT
AND SOCIAL RESPONSIBILITY THROUGH AN INTERACTIVE AND EXPERIENTAL
APPROACH
Abstract
The Institute of the Republic of Slovenia for Nature Conservation has developed an educational tool which can be
used by teachers and lecturers on different levels of formal and informal eduction to teach about nature conservation, sustanable development and importancy of praticipation and communication in different reconciliation
processes. The didactic game is designed in the interactive and problem solving way. The purpose of the game
is that participants learn about basic nature conservation principles, become aware about different interest groups
and that they experience the role of communication and inclusive problem solving in search of common solutions.
The main message of the educational tool is to show that it is possible to plan the (societal) development in a
manner that will preserve the natural balance in ecosystems and provide, in a long term, for a healthy and safe
living environment.
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NARAVNA NA^ELA 2
By
Prof. Dr. Timi Ecimovic, Slovenia, Sir Prof. Dr. Roger B. Haw, Malaysia, Prof. Tang
Shui Yuan, China, Prof. Dr. Dana M. Barry, USA, Dr. Mark Esposito, France/USA,
Ricaardoe Di Done, Canada, Prof. Dr. Garfield Brown, South Africa, Prof. Emeritus
DDr. Matjaz Mulej, Slovenia, Prof. Dr. Jorn Hamann, Germany, Prof. Dr. Alexander
Chumakow, Russia, Prof. Dr. Truly Busch, Germany, Prof. Dr. Fidel Gutierrez
Vivanco, Peru, Prof. Dr. Glen T Martin, USA, Dr. Moamen Nassr, Palestine, Prof.
Dr. Sait Kacapor, Serbia, Prof. Dr. Philippos Nicoloupolos, Greece, Zinaida,
Ivanova, Russia.
The presentation has been prepared for “Maribor2012 International Conference on Social
Responsibility and Challenges 2012” 8 th – 10 th March 2012, Maribor, Slovenia.
It is prepared from the book “The Principia Nature – The Nature and Homo sapiens Global
Community”, 1 st of May 2011, ISBN 978-961-92786-7-3, soft cover paper book and CD,
during November 2011.
Povzetek
Knjiga Naravna na~ela govori o raziskovanju planeta Zemlje. Uporablja orodja teorije sistemov, operacijskih
raziskav, pristop z zadostno in potrebno celovitostjo, globalnih {tudij, {tudija primerov, re{evanja kompleksnih
problemov itd. Pristop s filozofijo in sodobnimi znanostmi ponuje nove vidikre, da bi razumeli sedanjost na planetu
Zemlji. To je drugi del knjige Naravna na~ela in sklepov.
Klju~ne besede: Temeljna okolja, continuum, globalne {tudije, okolja celine, vode in zraka, narava, prinerno
celovite enote, trajnostna prihodnost ~love{tva, sistemsko razmi{ljanje, sistem podnebnih sprememb, sistem planeta
Zemlje, sistem son~nega ozvezdja
THE PRINCIPIA NATURAE 2
Abstract
The Principia Naturae 2 is about the planet Earth research by using tools of system thinking, operational research,
the requisitely holistic approach, global studies, case study, complex problem solving, etc. Philosophical and
modern sciences approach is offering new perspectives for understanding the present at the planet Earth. It is the
second part of “The Principia Nature” and conclusions.
Key Words: Basic Environments, Continuum, Global Studies, Land – Water – Air Environments, Nature, Requisitely
Holistic Units, Sustainable Future of Humankind, System Thinking, The Climate Change System, The Planet Earth
System, The Star Sun System
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Plenarna predavanja, 2. dan
Plenary Lectures, 2nd Day
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ODNOS DO JAVNIH DOBRIN - ZRCALO INDIVIDUALNE IN KOLEKTIVNE
KULTURE
Jo`ica Knez-Riedl, Ph. D., and Eva Kau~i~,
Bachelor of Science in Economics
Student of the Post Graduating Studies of University of Maribor
Faculty of Economics and Business
Povzetek
Zaradi pove~anja prebivalstva s spreminjajo~im se `ivljenjskim slogom in prevladujo~im vzorcem potro{ni{tva je
problem zadovoljevanja potreb zelo pere~, posebej v razmerah neugodnega spreminjanja naravnega in
socialnega okolja. Prispevek se osredoto~a na nekaj dilem, povezanih z javnimi dobrinami. Te najdemo v obliki
naravnih, izdelanih in kulturnih dobrin. V ravnanju, zlasti v uporabi in vzdr`evanju ter ohranjanju teh dobrin, se
zrcalita individualna in kolektivna kultura. Na eni strani `elimo, da bi bilo ~im ve~ dobrin prostih. Po drugi strani
se zaradi procesa privatizacije vse ve~ dobrin spreminja v zasebne. Toda iz {tevilnih primerov je razvidno, da
zasebno lastni{tvo ne zagotavlja skrbnega in odgovornega ravnanja z zasebnimi dobrinami. Soo~eni smo z
neodgovornim odnosom posameznikov (vklju~no z lastniki, podjetniki) in skupin tako do javnih kot zasebnih
dobrin. Javne dobrine se tako spreminjajo v svoje nasprotje, v t. i. javne nedobrine. Fenomen zastonjkarstva se
dandanes ne nana{a ve~ le na javne dobrine, temve~ tudi na zasebne. Vsi ti primeri ilustrirajo povezavo med
kulturo in dru`beno odgovornostjo, od individualne vse do globalne ravni.
THE ATTITUDE TOWARDS PUBLIC GOODS - THE MIRROR OF THE INDIVIDUAL
AND COLLECTIVE CULTURE
Abstract
Because of growing population with changing life styles and the prevailing pattern of consumption the issue to satisfy
needs is very severe, especially in the circumstances of unfavourable changing natural and social environment. In the
paper we are focusing on some dilemmas connected with public goods. They can be found in form of natural goods,
man-made goods and cultural goods. In the treatment of this kind of goods, especially in using, maintaining and
conserving them, the individual and collective culture can be mirrored. On one hand, we want to get more and more
goods as public commons. On the other hand, due to the privatization process many public goods are transformed
into the private ones. From various cases it is obvious that private ownership is not a guarantee for careful and responsible treatment of private goods. We are confronting irresponsible attitude of individuals (including owners, entrepreneurs) and groups both to public and private goods. Because of this many public goods are converting in the
opposite, into public bads. Free-riding as phenomenon is connected both with public goods and private goods. All
these indicate the connection between culture and social responsibility, from the individual to the global level.
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OBLIKOVANJE ORGANIZACIJSKE KULTURE - PRIMERI, VAROVANJE PRED
SOCIO-KULTURNO KRIZO
Zbigniew Klos, Professor, Ph.D. (Eng.), D. Sc.ygt
Poznan University of Technology, Faculty of Machines and Transport
3 Piotrowo st, 60-965 Poznan, Poland
fax: +48 61 665 2736, e-mail: [email protected], http://www.put.poznan.pl
Povzetek
Organizacijska kultura temelji na svojstveni mno`ici vrednot in norm, ki jih {tejejo za skupne ljudje in skupine, tako
da obvladujejo na~ine njihovega vplivanja med seboj in z dele`niki. Obi~ajno kultura odseva ~love{ka stali{~a
in navade in vpliva na njih, ali v smeri nevarne neodgovornosti kot doslej, ali v smeri k potrebni dru`beni
odgovornosti ljudi kot posameznikov in skupin. V standardu ISO 26000 o dru`beni odgovornosti omenjajo sedem
osrednjih vsebin, ki jih povezujeta soodvisnost in celovit pristop. Analiza nekdanje industrijske prakse ka`e, da so
te vidike uspe{no upo{tevali nekateri daljnovidno podjetniki. Primeri iz prakse ne zajemajo samo najbolj razvitih
de`el, ampak nekateri izjemni dose`ki prihajajo tudi iz de`el Srednje Evrope. Tu prikazujemo izbrane organizacije z izjemno kulturo in tudi proces njenega oblikovanja, posebej nas zanima razvoj dru`bene odgovornosti.
Ta razvoj je upo{teval tudi omenjenih sedem vsebin, kar ka`ejo tu sklepi.
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SHAPING THE ORGANIZATIONAL CULTURE - EXAMPLES, PREVENTION
FROM SOCIO-CULTURAL CRISIS
Abstract
Organizational culture is based on the specific set of values and norms that are shared by people and groups and
that control the way they interact with each other and with stakeholders. Usually the culture reflects and influences
human attitudes and habits, either for the dangerous irresponsibility of so far or for the necessary social responsibility of humans as individuals and their collections. In the ISO 26000 standard on social responsibility, seven
core elements - subjects - are mentioned: organizational governance, human rights, labour practices, the
environment, fair operating practices, consumer issues and community involvement and development; they are
linked by interdependence and holistic approach. The analysis of industrial practice from the past reveals that these
aspects were already taken into consideration with the great success by some entrepreneurs-visioneries. The cases
from the practice deal not only with the most developed countries but there are also some examples of outstanding
achievements coming from Central European countries. In this paper chosen organizations with distinctive culture
are presented as well as the shaping process of the culture in these organizations is done, with orientation on the
development of social responsibility. This development took into account also above mentioned core elements, as
is shown in the conclusions.
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POHOD INOVACIJ: PROTI KATEREMU CILJU ALI KONCU?
Michael Winger
Povzetek
Avtor prikazuje veliko resnih opozoril in opomnikov, ki bi lahko ljudem pomagali, da bi se z ve~ dru`bene
odgovornosti ukvarjali z inovacijami. Sicer utegne inovacija, ki je osrednji pojem sodobnega ~asa, postati zelo
nevarna.
THE MARCH OF INNOVATION: TOWARD WHAT END?
Abstract
The author displays several serious warnings and reminders that might help humans to work on innovation with
more social responsibility. Otherwise, innovation as the watchword of the day might become very dangerous.
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SPODBUJANJE USTVARJALNOSTI IN INOVATIVNOSTI V DRU@BI:
K POSAMEZNIKOVI GOSPODARSKI NEODVISNOSTI S POMO^JO
DRU@BENEGA VPLIVA
Bistra Kumbaroska, MA candidate
Project coordinator of YOUTH for Youth competition
Ljubljana, Slovenia
[email protected]
Povzetek
Danes se mladi soo~ajo s {tevilnimi izzivi in zapleti, pa tudi prilo`nostmi, a hkrati s hudo negotovostjo, kaj je
bodo~nost, ali kaj bi bila. Svetovno znani ~asopisi, kot so Reuters, Guardian ali The Chronicle, enako objavljajo
zaskrbljene ~lanke o kulturi in kakovosti `ivljenja dana{nje mladine. [e ve~, nezaposlenost mladih nara{~a po
vsem svetu in zahteva nujne ukrepe. Leta 2011 je McCann Worldgroup objavila spoznanja {tudije Resnica o
mladih, ki je kvantitativna {tudija o 7.000 mladih med 16 in 30 leti; izvedli so jo aprila 2011 na sedmih trgih
in potem kvalitativno potrdili na 217 trgih po vsem svetu. [tudija je prou~ila motivacijo mladih po vsem svetu in
posku{ala odkriti, po ~em se razlikujejo od predhodne generacije. Ra~unalni{ko podprta platforma
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Challenge:Future, ki ima ve~ kot 23.000 ~lanov, se poglablja v to motivacijo; dokazala je, s ~im se dana{nja
mladina soo~a, a tudi to, kaj je sposobna storiti. Kako je virtualno sodelovanje vodilo do lokalnega vplivanja, je
zgodba MLADINE za izziv mladim: preko tiso~ ljudi z vsega sveta se je izpostavilo in napravilo nekaj
pomembnega za mlade, ki jim gre slabo, v svojih skupnostih. Preko 130.000 ur prostovoljnega dela so porabili
za vpliv na 85.000 mladih. Ta prispevek bo prou~il pozitivne vidike anga`iranja mladih v virtualnem svetu in
njihove mo~nega dru`benega vpliva, ki void k gospodarski neodvisnosti.
ENCOURAGEMENT OF CREATIVITY AND INNOVATIVENESS IN SOCIETY:
TOWARDS INDIVIDUAL ECONOMIC INDEPENDENCY THROUGH SOCIAL
IMPACT
Abstract
Nowadays, global youth faces several challenges and complexities, layers of various opportunities, but at the
same time strong uncertainty of what the future is, or what it should be. World-known newspapers as Reuters,
Guardian or The Chronicle share concerning articles on today's youth culture and prosperity. Moreover, the rate
of youth unemployment on global level is growing. However, global youth still shows strong motivation and urge
to make impact. In 2011, McCann Worldgroup released the findings of The Truth about Youth, a quantitative
study of 7000 16-30 year olds conducted in April 2011 across 7 markets, which was then confirmed qualitatively in 17 markets globally. The study examined the motivations of young people around the world and sought
to uncover what makes them different from every generation that has come before. Community and virtual collaboration are the first ones. Challenge:Future online platform, with more than 23 000 members, dwells upon this
motivation and has proved what today's youth is facing, but also, what today's youth is capable of doing. How
virtual collaboration led to local impact is the story of YOUTH for youth challenge, where more than 1000 people
from the whole globe stepped forward and did something valuable for the underprivileged youth in their
communities. More than 130 000 volunteer hours were spent for impacting 85 thousand young people. This
paper will examine the positive aspects of youth engagement in the virtual world and making strong social impact
leading to individual economic independency.
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D. Socializacija kulture in
družbena odgovornost
D. Socialization of culture and
social responsibility
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KULTURNA INOVACIJA -VITALNA SILA UPRAVLJANJA POSLOVNIH
SPREMEMB
David Vaillancourt
Povzetek
Dve 'epohalni' oceni (dandanes slab{anje / propad in razvoj / napredek) in dve zna~ilnosti (obstati / pre`iveti
in rasti / se razvijati) izzivata k spremembam usmerjeno vodstvo. Sprememba je stalnica, nenehna in vse bolj
viharna. Sprememba je lahko prostovoljna, kar omogo~a ali podpira inovativen pristop, ali prisilna, ki ima malo
pozitivnih lastnosti. Pogum, jasno razmi{ljanje in ustvarjalnost so nujni.
'Dobri vodje pomagajo drugim blesteti in rasti' in 'Pravi smisel `ivljenja je posaditi drevesa, ne da pri~akuje{, da
bo{ sedel v njihovi senci'. Ta navedka sta iz 'Ramnanove lestve'. Knjiga temelji na naukih Rambana, zdravnika in
filozofa (1194 - 1270 AD), ki je razvil Rambanovo lestev. Le-ta prikazuje razli~ne oblike dajanja od najni`je dajanje denarja ob godrnjanju, kot bera~u - do najvi{je - pomagati nekomu dose~i samostojnost.
CULTURAL INNOVATION - THE LIFEBLOOD OF CHANGE MANAGEMENT IN
BUSINESS
Abstract
Two 'epochal' considerations (contemporaneously deterioration/decline and evolution/ progress), and two
characteristics (sustain/survive and grow/evolve), of challenging change-oriented management. Change is
constant, continuous and increasingly turbulent. Change can be voluntary, which allows for/fosters an innovative
approach, or mandatory, which has few positive features. Courage, clear thinking and creativity are required.
“Good leaders help others shine and grow”, and “The true meaning of life is to plant trees, under whose shade
you do not expect to sit”. These quotes are from 'Ramban's Ladder'. The book is based on the teachings of
Ramban, a physician and philosopher (1194 - 1270 AD) who developed Ramban's Ladder, which outlines the
various forms of giving from the lowest - handing out money begrudgingly, as one might to a beggar - to the
highest, helping someone become self-reliant.
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RAZVOJ KULTURE - INOVACIJA V PRAKSI
Mahnaz Ala'i
Povzetek
@ivljenjske izku{nje, pomembne za temo konference IRDO. Opredelitev besede 'kultura'. Opredelitev besede
'inovacija'. Pomembnost povezave le-the besed. Inovacijo navadno povezujejo z izdelki ali organizacijskimi
strukturami, a tukaj govorimo o zamislih in stali{~ih. Kam se usmerja na{ razvoj kulture? Kaj je potrebno, da bi se
izognili krizi? Primeri inovacij kulture. Osebne izku{nje.
CULTURAL EVOLUTION - INNOVATION IN PRACTICE
Abstract
Life experience relevant to theme of IRDO Conference, Definition of the word “culture”, Definition of the word
“innovation”, Importance of putting these two words together, Innovation is usually connected to products or organisational structures - here we are talking about ideas and attitudes. Where is our cultural evolution heading? What
is necessary to avoid crisis? Examples of cultural innovations, personal experiences.
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POMEN DRU@BENE ODGOVORNOSTI NA PODRO^JU MEDIJSKE INDUSTRIJE
Mateja Be~ela
Fakulteta za dru`bene vede, Univerza v Ljubljani
Faculty of Social Sciences, University of Ljubljana
[email protected]
Jadranka Gaji}
Fakulteta za dru`bene vede, Univerza v Ljubljani
Faculty of Social Sciences, University of Ljubljana
[email protected]
doc. dr. (Ass. Prof. Dr.) Ur{a Golob
Fakulteta za dru`bene vede, Univerza v Ljubljani
Faculty of Social Sciences, University of Ljubljana
[email protected]
Povzetek
Prispevek obravnava pomen dru`bene odgovornosti na podro~ju medijske industrije. Dru`bena odgovornost
podjetij predstavlja koncept, ki izvira iz zahoda in postaja vse bolj uveljavljen in relevanten tudi v slovenskem
prostoru. Stopnja razvitosti in implementacije dru`bene odgovornosti podjetij v razli~nih sektorjih nista enaki. To
velja tudi za medije, ki so na eni strani aktivni izvajalci dru`beno odgovornih ravnanj, na drugi pa poro~evalci o
dru`beno odgovornih ravnanjih ostalih subjektov v dru`bi. Kot taki predstavljajo pomemben element dru`benega
in kulturnega vpliva, zato bi morali veljati za enega izmed vodilnih sektorjev na podro~ju dru`bene odgovornosti.
Prispevek posku{a odgovoriti na vpra{anje, kateri institucionalni dejavniki vplivajo na to, da medijska industrija na
podro~ju dru`bene odgovornosti zaostaja za ostalimi sektorji. Pri tem izhaja iz tujih primerov dobre prakse, kjer
smo pri~a kompleksnej{im modelom dru`bene odgovornosti. Na osnovi diskurzivne analize, strukturiranih
intervjujev s slovenskimi medijskimi strokovnjaki in spletnega anketiranja zaposlenih v medijskem sektorju prispevek
ugotavlja, da so v slovenskem prostoru dru`beno odgovorna ravnanja v medijskem sektorju manj prisotna kot v
ostalih sektorjih in da je dru`bena odgovornost (medijev) pogojena s kulturnimi, geografskimi, zgodovinskimi,
politi~nimi, ekonomskimi, pravnimi in dru`benimi dejavniki. Tako slovenski medijski prostor zaznamujejo naslednji
elementi: geografska lega, tranzicija, privatizacija, pomanjkanje tradicije dru`bene odgovornosti, vplivi lastnikov,
politike, gospodarstva in lobijev, mo~ kapitala, sistem vrednot na individualni ravni in na ravni celotne dru`be,
izobra`evalni sistem, obstoj poslovnih publikacij in standardov, nevladne organizacije, regulativni mehanizmi,
samoregulacija ter vklju~enost podjetij v zdru`enja in mre`e.
THE MEANING OF SOCIAL RESPONSIBILITY IN THE MEDIA INDUSTRY
Abstract
This paper discusses the importance of social responsibility in the media industry. Corporate social responsibility
is a concept originating from the West and it is becoming increasingly common and relevant in Slovenia. The level
of development and implementation of corporate social responsibility in different industries are not equal. This also
applies to the media which are, on the one hand, active implementers of socially responsible practices. On the
other hand, however, they act as reporters on socially responsible practices of other entities in society. As such,
they are an important element of social and cultural influence; therefore they shall be regarded as one of the
leading industries in social responsibility. The aim of the paper is to determine which institutional factors cause the
media industry to lag behind other industries in social responsibility. In the research, authors focus on examples of
good practice from other countries which include more complex models of social responsibility. With the help of
discourse analysis, structured interviews with Slovenian media experts and online surveys conducted with media
industry employees the paper concludes that in Slovenia socially responsible practices are less common in media
industry than in other industries. One further establishes that (corporate) social responsibility is affected by cultural,
geographical, historical, political, economic, legal and social factors. The Slovenian media are thus characterized
by the following elements: geographical location, transition, privatisation, lack of tradition of social responsibility,
influence of owners, politics, economy and lobbies, power of capital, system of values on the individual level and
on the level of a society as a whole, education system, existence of business applications and standards, nongovernmental organizations, regulatory mechanisms, self-regulation and inclusion of companies in associations
and networks.
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KULTURA DAROVANJA (DONIRANJA)
Toma` Bole
Povzetek
Avtor poka`e, da je bistvo naroda in ~loveka v njegovi kulturi, le-ta pa temelji na zaupanju in upanju, da bo iz
zaupanja zraslo kaj prijetnega, npr. kulturni dogodki in ljudje, ne pa zanemarjanje in zloraba. Potem kratko
pojasni, kako je s kulturo darovanja v Sloveniji. S stvarnostjo seveda ne more biti zadovoljen, ne vidi dobrih
znakov dru`bene odgovornosti.
CULTURE OF DONATION
Abstract
Author demonstrates that the essence of a nation and a human being lies in their culture. The latter is based on
trust, and hope that trust will help something nice grow, e.g. cultural events and humans rather than neglecting and
abuse. Then he briefly explains the situation of the culture of donation in Slovenia. The reality cannot make him
happy, of course: he does not good signs of social responsibility.
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EMPATIJA, SOODVISNOST, MORALNO OBNA[ANJE IN TRAJNOST
Almir Flisar
DreamEhtic Change
Povzetek
Trajnostna bodo~nost zahteva, kot so opazili {tevilni avtorji, zahteva dve ve~ji spremembi. Prva je opustitev
mehani~nega svetovnega nazora in sprejem sistemske teorije, ki upo{teva soodvisnost in celovit pristop. Druga
sprememba premik v na{em moralnem obna{anju. Novej{a spoznanja v nevroznanosti, razvojni biologiji,
psihologiji in drugih, z njimi povezaih strokah, mo~no podpirajo empatijo, t.j. sposobnost v`ivljanja v druge, kot
mo`en skupni imenovalec in motor za obe spremembi, ker nam omogo~a, da razumemo in osvojimo na~ela
soodvisnosti in celovitosti, hkrati pa daje podlago za dru`beni in moralni razvoj. Tako ima veliko skupnega z
dru`beno odgovornostjo.
EMPATHY, INTERDEPENDENCE, MORAL BEHAVIOR AND SUSTAINABILITY
Abstract
Sustainable future, as many authors have noted, requires two major changes. The first is abandonment of the
mechanical worldview and acceptance of the systems theory, which takes into account interdependence and
holistic approach. The other one calls for shift in our moral behavior. The latest findings in neuroscience,
evolutionary biology, psychology and other related disciplines strongly support empathy as possible common
denominator and driving force for these two changes, because it allows us to understand and internalize the
principles of interdependence and holism and, at the same time forms the basis for the social and moral
development. Thus, it has a lot in common with social responsibility.
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HUMBOLDT IN DANA[NJA UNIVERZA: OD SEDANJE DEDI[^INE DO
SMISELNE TRAJNOSTNE PRIHODNOSTI
Filippina Risopoulos
Department of Geography and Regional Science, University of Graz,
Heinrichstrasse 36, A-8010 Graz, Austria, +43-(0)-316-380-8842,
[email protected]
Povzetek
Prispevek se ozira na Humboldtove zamisli in hkrati predstavlja zamisel o trajnostni univerzi za prihodnost (Univerzo v
Gradcu v Avstriji jemlje za primer). Trenutno prou~ujejo pet avstrijskih univerz z vidika trajnostnega izobra`evanja. Kriti~en
pogled na vodenje dana{nje univerze in na pristop k izobra`evanju jemlje za premostitev od obi~ajnega terciarnega
izobra`evanja k trajnostni izobra`evalni ustanovi. Izka`e se, da so trajnostne univerze ve~ od enostavnih poslovnih enot,
ki nenehno tekmujejo za nove odjemalce. Pravzaprav so bolj kolegi, ki se medsebojno podpirajo, `ivljenjski partnerji,
miselne ekipe in celoviti sistemi, ki imajo namen slu`iti posameznikom in dru`bi kot celoti. Zato so dru`beno odgovorne.
HUMBOLDT AND THE UNIVERSITY OF TODAY: FROM THE PRESENT INHERITANCE TO A WORTHWHILE SUSTAINABLE FUTURE
Abstract
This paper looks back on the ideas of Humboldt and presents at the same time the idea of a sustainable university for
the future (taking the University of Graz, Austria as an example). Currently five different Austrian universities are being
investigated with respect to sustainable education. A critical view on today’s university management and the educational
approach are used to span a bow from common tertiary educational institutions to sustainable educational institutions.
Sustainable universities are shown to be more than mere business units engaged in permanent competition for new
clients. In fact, they are more like mutually supportive companions, life partners, think tanks, and holistic systems etc.,
which aim to serve both individuals and society as a whole. This qualifies them as socially responsible units.
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INOVACIJA KULTURE K DRU@BENI ODGOVORNOSTI POD VPLIVOM POBUDE
GIBANJA “ZASEDIMO WALL STREET”
Robert G. Dyck, Ph.D.
Emeritus Professor of Public and International Affairs, Virginia Tech
Birmingham, AL 35242, USA
[email protected]
January 16, 2012
Povzetek
Za~enjamo z deklaracijo ‘Okupirajmo Wall Street (OWS)’ in z njenimi vplivi na gospodarstvo, politiko in okolje.
OWS ustvarja proti-kulturo, po kateri so aktivisti mladih, delavcev in manj{in del globalnega gibanja za svobodo,
demokracijo in ekonomsko pravi~nost. Policijsko nasilje zoper ljudi, ki so zasedli to~ke v New Yorku, Chicagu,
Oaklandu in Washington, ka`e, OWS nima vladne podpore.
US Census Bureau je z analizo pokazal, da vsak {esti Ameri~an `ivi pod uradno mejo rev{~ine. Ka`e tudi, da
bo hudo nara{~ala rev{~ina in rev{~ina otrok. Razredni boj zoper revne in programe, ki jih podpira, se je za~el
v 1960. letih in se nadaljuje. (Piven, 2011). Amerika do`ivlja padanje zaposlenosti, najhuj{e po 1930 letih
(Reich, 2011), toda to, da bi se vlada aktivirala kot kupec v skrajni sili, blokira tr`ni fundamentalizem (Sachs,
2011). Ogromne razlike bogastva jemljejo sapo po vsem svetu in v ZDA (Dyck, Mulej, idr., 1998).
OWS sicer nima jasnih ciljev, a priznava, da ekonomskega sistema nih~e ne obvladujejo. Glavni krivec je prevlada
finan~nikov (Chomsky, 2011). Pojavlja se proti-ukrep v ZDA in Evropi: to je davek na finan~ne transakcije (Bottari,
2011). Dav~ne raje bi naj zaprli (Palan, Murphy; Chavagneux, 2010). Referenduma v Boulderju and Madisonu
sta zahtevala amandma k zvezni ustavi, da podjetja ne bi bila ve~ pravne osebe oin da denar ne bi ve~ imel
statusa prostega govorca (CommonDreams.org, 2011). Frances Fox Piven je dal pobudo za gibanje za novo
moralno ekonomijo (2011). OWS je dal inspiracijo tudi za precej publiciran odhod iz Harvardovega predavanja
Econ 10, kjer je govoril Gregory Mankiw, 25. najbolj citirani ekonomist na svetu danes (Inskeep, 2011).
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CULTURAL INNOVATION FOR SOCIAL RESPONSIBILITY STIMULATED BY THE
GLOBAL OCCUPY MOVEMENT
Abstract
We begin with The Declaration of Occupy Wall Street and its implications for the economy, politics, and the
environment. OWS is constructing a counterculture with youth, labor, and minority activists as part of a global
movement for freedom, democracy, and economic justice. Police violence against occupiers in New York,
Chicago, Oakland, and Washington demonstrates that OWS is not government sponsored.
Analysis by the US Census Bureau shows that one of every six Americans lives under the official poverty line.
Further sharp increases in poverty and child poverty are projected. Class warfare against the poor and the
programs that support them began in the 1960s, and continues (Piven, 2011). America’s ongoing jobs depression
is the worst since the 1930s (Reich, 2011), but government action as a purchaser of last resort is blocked by
market fundamentalism (Sachs, 2011). Enormous disparities in wealth are rampant all over the world as well as
in the US (Dyck, Mulej, and coauthors, 1998).
While OWS has no fixed targets, it recognizes that the economic system is out of control. Financialization is a
key culprit (Chomsky, 2011). An emergent antidote, in the US and Europe, is a tax on financial transactions
(Bottari, 2011). Tax havens should also be shut down (Palan, Murphy, and Chavagneux, 2010). Referenda in
Boulder and Madison have called for a federal Constitutional amendment to eliminate corporate personhood and
the status of money as free speech (CommonDreams.org, 2011). Frances Fox Piven has called for a movement
for a new moral economy (2011). OWS already has inspired a well-publicized walkout from Harvard’s Econ
10, taught by Gregory Mankiw, the 25th most widely cited economist in the world today (Inskeep, 2011).
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KODEKSI POSLOVNE ETIKE V NEVLADNIH ORGANIZACIJAH IN V
GOSPODARSTVU
Anita Hrast
direktorica In{tituta za razvoj dru`bene odgovornosti – IRDO
[email protected]
zasl. prof. ddr. Matja` Mulej
Univerza v Mariboru, Ekonomsko-poslovna fakulteta,
Lina Ademovi~
absolventka Fakultete za ra~unalni{tvo, elektrotehniko in informatiko Univerze v Mariboru
(vsi Slovenija)
Povzetek
Vse ve~ podjetij in organizacij v svetu, pa tudi v Sloveniji se zaveda, da je eti~no poslovanje nuja v sodobnem
svetu, da zmore{ na trgu pre`iveti in uspeti. Dejanja slehernega posameznika in organizacij, podjetij, ustanov, v
katerih se zdru`ujemo, vplivajo na oblikovanje kulture in s tem na na{e navade, ravnanja. Pojem »Etika« je uvedel
Aristotel, ki je hotel iz znanstvenega vidika prou~iti navade, obi~aje in tradicije. V prispevku analiziramo nekaj
primerov kodeksov neprofitnih in profitnih organizacij ter razmi{ljamo o tem, kak{en naj bi bil kodeks etike
sodobne organizacije, da bi sledil na~elom aktualnega standarda za dru`beno odgovornost ISO26000.
BUSINESS ETHICS CODICES IN NGO'S AND BUSINESSES
Abstract
One sees a growing number of enterprises and other organizations in Slovenia that are aware that ethical business
is necessary in the contemporary world for survival and success in the market. Actions of every individual and
organization into which humans unite influence formation of culture and therefore human habits and behavior. The
term ‘ethic’ was introduced by Aristotle who wanted to scientifically study habits, norms, and traditions.
Authors analyze some codices of not-for-profit and for-profit organizations, and think about how an ethics codex
of a contemporary organization should look like to match the existent ISO 26000 standard for social responsibility.
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E/1 Razvoj posameznih, organizacijskih
in družbenih kulturnih politik
družbene odgovornosti
E/1 Development of individual, organizational,
and societal culture policies supportive of
social responsibility
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KAPITALIZEM 2.0 VS SOUSTVARJANJE 1.0:
TRDNO - SOUSTVARJALNI MODEL PREHODA K NOVI, RAZVITI IN
ODGOVORNI DRU@BENI UREDITVI
Mitja Kopina
Ekonomsko poslovna fakulteta Maribor
[email protected]
Alenka Nagli~
Ekonomsko poslovna fakulteta Maribor
[email protected]
DeStReS = Development of sustainable and responsible society
Povzetek
Trenutna dru`bena situacija tako doma kot v svetu kli~e po spremembah. Izvajanje politik in strategij dr`avnih
in gospodarskih organizacij, ve~ ne najde u~inkovitih in delujo~ih re{itev iz nastale situacije. V navedenem
prispevku `elimo z lastnim ustvarjalnim razmi{ljanjem in na znanstveni na~in prikazati celovitej{i pristop pri
iskanju mo`nih poti iz nastale dru`bene situacije, hkrati pa spodbuditi k razmi{ljanju izven standardnih okvirjev
trenutne dru`bene ureditve, ki ga lahko upravi~eno imenujemo fevdalni kapitalizem (kapitalizem 1.0). Brez
dvoma lahko trdimo, da trenutna dru`ba ni ustvarjalna, ni usmerjena v ~loveka in njegov razvoj, pa~ pa v
kapital in s tem povezana netrajnostna razmerja, tako pri izkori{~anju naravnih virov kot potenciala ljudi.
Spra{ujemo se ali bodo dovolj le kozmeti~ni popravki trenutnega sistema in s tem prehod v izbolj{ani
Kapitalizem 2.0 ali pa je morda zdaj pravi (skrajni) ~as za razvoj ustvarjalnega, trajnostnega, intuitivnega in
na znanju temelje~ega in odgovornega dru`benega sistema. Predstavljamo model TRDNO (Trajnostni razvoj
dru`be, napredka in odgovornosti), ki lahko `e danes odgovori na precej pere~ih vpra{anj, ponudi konkretne
re{itve, hkrati pa s svojo evolucijsko naravnanostjo tudi prehod v novo dru`beno ureditev, ki smo jo drzno
poimenovali Soustvarjanje 1.0
CAPITALISM 2.0 VS CO-CREATION 1.0:
DESTRES - CREATIVE MODEL FOR DEVELOPMENT OF SUSTAINABLE AND
RESPONSIBLE SOCIETY
Abstract
Our current political situation, both, at home and abroad, seriously calls for changes. Implementation of policies
and strategies of state and commercial organizations can not find effective and functional solutions out of the
critical situation any more. In this paper we want to describe, based on our own creative thinking and scientific
methods, a holistic approach to find some possible ways out of this social situation. At the same time we are
trying to encourage thinking outside the standard framework of current social order which can reasonably be
called Feudal Capitalism (Capitalism 1.0). It can, without much doubt, be argued that society of the present time
is not creative, nor directed towards human being and its development, but oriented to capital, related to
unsustainable proportions, both in exploitation of natural resources and human potential. The question is whether
only cosmetic rectifications to the current system and through it the transition to improved Capitalism 2.0 will be
sufficient, or maybe now is the right (ultimate) time to develop creative, sustainable, and intuitive, based on
knowledge and responsible social system. We present a model DeStReS (Development of sustainable and
responsible society), which can already give us an answer to many pressing issues, offers concrete solutions and
in conjunction with its evolutionary orientation enables the transition to a new social order, which is audaciously
named Co-creation 1.0.
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UNIVERZALNI TEMELJNI DOHODEK KOT POGOJ DRU@BENE
ODGOVORNOSTI
Daniel Popovi}
Section for the promotion of universal basic income, Slovenia
[email protected]
Povzetek
Besedilo izhaja iz predpostavke dominacije individualne odgovornosti nad dru`beno. Avtor argumentira, da
posameznik ne more biti odgovoren za negativne posledice, ki niso rezultat svobodne in pravi~ne izbire.
Zagovarja tezo, da pravica do univerzalnega temeljnega dohodka (UTD) omogo~a vzpostavitev in razvoj
dru`bene odgovornosti kot prevladujo~e kulture. Namen tega ~lanka je pokazati, da UTD nudi mo`nost inoviranja
alternativne kulture, saj redefinira klasi~ne in sodobne dru`beno-ekonomske politike ter ustvarja socialni pogoj za
ve~ dru`bene odgovornosti. Z metodologijo, ki je teoreti~no naravnana, avtor ugotavlja, da je UTD strategija
dru`bene transformacije, saj zagotavlja eksisten~na sredstva in na ta na~in {iri polje posameznikove svobode. Ker
avtor dru`beno odgovornost definira kot sposobnost dru`be, da deluje odgovorno do posameznika, potrdi
izbrano tezo. UTD spodbuja delni prenos odgovornosti posameznika na dru`bo, kar je razvidno iz izbranih praks.
UTD dru`ba je odgovorna dru`ba, saj omogo~a razvoj dru`beno odgovornega posameznika.
UNIVERSAL BASIC INCOME AS A CONDITION OF SOCIAL RESPONSIBILITY
Abstract
The text assumes the domination of individual responsibility over social. The author argues that an individual cannot
be held responsible for negative consequences that are not the result of free and fair choice. He advocates the
thesis that the right to universal basic income (UBI) enables the creation and development of social responsibility
as a prevailing culture. The purpose of this article is to show that UBI offers a possibility to innovate an alternative
culture by redefining classic and contemporary policies and creates a social condition for more social responsibility. With methodology that is theoretically oriented, the author finds out that UBI is a strategy of social transformation by providing a means of existence and thus extending the range of individual freedom. As author defines
the social responsibility as the ability of society to act responsibly to the individual, he confirms selected thesis. UBI
stimulates partial transfer of responsibility of the individual to society, as evidenced by selected practices. UTD
society is responsible society, because it allows development of a socially responsible individual.
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MEDKULTURNE KOMPETENCE KOT TEMELJNE VREDNOTE DRU@BENE
ODGOVORNOSTI PODJETJA
Anna Kopyrina
5th year student of Ural Federal University (Yekaterinburg, Russia)
e-mail: [email protected]
Zhanna Belyaeva
PhD, Associate professor Ural Federal University
e-mail: [email protected]
Povzetek
Kulturna sestavina mednarodnega poslovanja je v globaliziranem gospodarstvu posebno pomembna. Zato medkulturni poslovni stiki zahtevajo usklajenost ekonomskih interesov s tujimi poslovnimi partnerji in razumevanje med
predstavniki razli~nih nacionalnih kultur. Raziskava naj bi omogo~ila sistemati~en okvir, da bi razvili med-kulturne
kompetence kot temeljne vrednote dru`bene odgovornosti mednarodnih podjetij. Trdimo, da bi se ruska poslovna
kultura morala veliko spremeniti v procesu usklajevanja z globalnimi standardi.
Klju~ne besede: vrednote podjetja, med-kulturne kompetence, dru`bena odgovornost
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CROSS-CULTURAL COMPETENCES AS CORE VALUES OF SOCIAL
RESPONSIBILITY OF BUSINESS
Abstract
The cultural component of international business in a globalized economy is of particular importance. Therefore,
cross-cultural business communication sets a call for harmonized economic interests with foreign business partners
as well as understanding between representatives of different national cultures. The research is aimed to provide
a systematic framework to develop the cross-cultural competences as core values of social responsibility of international business.
We argue that the Russian corporate culture might be transformed a lot in the process of "fitting" it under the global
standards.
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KDO JE ODGOVOREN ZA DRU@BENO ODGOVORNOST?
Prof. Dr. Veysel Batmaz
Istanbul University, Faculty of Communication,
Former Chair, Department of Advertising and PR,
Chair, Research Methodology Branch
Turkey
Povzetek
Dru`bena odgovornost je nov ~love{ki in dru`beno-ekonomski odnos, za katerega mora nekdo poskrbeti.
Obi~ajne organizacije, namenjene izgradnji in vzdr`evanju ~love{kih odnosov niso vedno uspele, vsaj ne
dolgoro~no. Predlagam, da moramo opredeliti, da je liberalna politi~na ekonomija sredstvo za cilj, ne ve~en cilj
in struktura dru`benih in ekonomskih organizacij ~love{tva, in tolma~iti kanoni~na besedila z vidika lastni{tva
blaga, to~no tako kot smo mu mo~no nasprotovali v prid kapitalizma zadnji dve stoletji. Tako se zmoreta
liberalizem in religioznost v svojem izvirnem pomenu, kar pravzaprav pomeni 'dobrodu{en in pripadajo~ ljudem'
in 'odnose' v latinskem besedi{~u, zdru`iti; nove oblike oblasti pod temi novimi, toda starimi zamislimi in
konotacijami se dajo uveljaviti.
WHO IS RESPONSIBLE FOR SOCIAL RESPONSIBILITY?
Abstract
Social responsibility is a new human and socio-economic relation that somebody must take care of. The traditional
organizations aimed at building and maintaining human relations have not always succeeded, especially not in
longer run. I suggest we have to define liberal political economy as a means to an end rather than an eternal
target and structure of social and economic organization of humanity and interpret the canonical texts from the
view point of commodity ownership as just we have done as a very strong counter argument for capitalism in the
last two hundred years. So liberalism and religiosity in their original sense, sequentially means “generous and
belonging to the people” and “relations” in Latin etymology, can be put together and new forms of governance
under these new but old concepts and connotations can be established.
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KULTURNE UJETOSTI IN DRU@BENA ODGOVORNOST
Vesna Kova~i~, M.S.
DOBA Faculty of Applied Business and Social Studies, Pre{ernova 1, Maribor, Slovenia
Fax: +386 2 228 38 61, [email protected], http://www.vpsm.si
Povzetek
V sodobnem svetu antropologi ugotavljajo odtujenost med ~lovekom (mislijo, besedo) in njegovimi proizvodi
(tehnika, gospodarstvo itd.). Ve~ja kot je odtujenost, tem bolj gredo vrednote, kultura, etika in norme (VKEN) v
absurd. Slovenski psiholog Anton Trstenjak izpostavlja dejstvo, da tako kot so fiziki odkrili antimaterijo, ki ima
negativni predznak, antropologi odkrivajo anti-inteligenco, prav tako z negativnim predznakom. Po njegovem
dobiva inteligenca (kvantitativno) logiko stroja, izgublja pa (kvalitativno) logiko osebe.
Sodobna dru`ba postavlja pred VKEN {e en preizkus, to je »kulturno ujetost« ~love{ke dru`be. Vsaka VKEN ima
sebe nehote za »naravno«, vsako drugo VKEN pa za odvratno, nevarno in morda celo za »zgre{eno«, ki jo je
potrebno zatirati in uni~evati. Pri tem velja opozoriti, da vojne in naravne katastrofe v zgodovini ~love{tva niso
edini vzrok za propad kak{ne VKEN ali civilizacije. Izziv ~asa predstavlja ne le ustvarjanje, ampak tudi ohranjanje
VKEN. Ko se prekine prenos znanj in spretnosti iz roda v rod, za~ne VKEN izumirati. ^e se tega dovolj zgodaj
ne zavemo, VKEN izgine, ne da bi to opazili. Re{itev vidimo v kvalitativnem premiku ~loveka od védenja k
zavedanju, da bi lahko dosegel njuno ravnovesje. S pomo~jo Teorije U bomo iskali mo`ne poti dokazovanja
to~ke ravnovesja, ko je ~lovek z zlitjem védenja in zavedanja sposoben bolj celovitega pogleda in bolj dru`beno
odgovornega ravnanja. Le-tako lahko prese`e svojo kulturno ujetost.
CULTURAL EMPRISONMENTS/CAPTIVITY AND SOCIAL RESPONSIBILITY
Abstract
In the modern world, anthropologists find alienation between humans (think, word) and their products (technology,
economy, etc...). Larger is the alienation, the more values, culture, ethics, and norms (VCEN) become absurd.
Slovenian psychologist Anton Trstenjak points out that just as physicists discovered antimatter, which has a negative
sign, anthropologists discovered the anti-intelligence, as well with a negative sign. In his opinion intelligence is
receiving (quantitative) logic of the machine, and losing the (qualitative) logic of the person.
Modern society confronts VCEN another test; this is the "cultural captivity" of human society. Each VCEN-holder
finds him- or her-self inadvertently "natural", but every other VCEN is found disgusting, dangerous and perhaps
even the "wrong" one that needs to be oppressed and destroyed. It should be noted that wars and natural disasters
in the history of humankind are not the sole causes of the collapse of either VCEN or civilization. The current
challenge is not only the creation but also maintenance of VCEN. When you interrupt the transfer of skills from
generation to generation, VCEN starts to die. If this is not early enough detected, VCEN disappears unnoticed.
The solution we see is a qualitative shift from (superficial) knowing to (deep) awareness with which we could reach
their equilibrium. Using the Theory U we find possible ways to demonstrate a balance point when the fusion of
knowledge and awareness makes the human more capable of a more comprehensive/holistic view and of more
social responsibility. Then humans can exceed their cultural captivity.
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SLOVENSKI FORUM SOCIALNEGA PODJETNI[TVA
Katarina Hölzl
president of Slovenian social enterprise forum
Povzetek
S svojim druga~nim pristopom socialno podjetni{tvo spreminja pogled na ustvarjanje dodane vrednosti za
podjetja, dele`nike, zaposlene, stranke, partnerje in dobavitelje. Sprememba na~ina razmi{ljanja „podjetij” je
klju~na za uvajanje vseh sprememb v podjetja. V prihodnosti ni ve~ glavni cilj obstoja korporacij pridobivanje
dobi~ka. Klju~na bo dodana vrednost v obliki vrednot, ki jih podjetje prina{a celotnemu ekosistemu. Za
spremembo dru`be je potrebno spremeniti celotni ekosistem. Socialne inovacije so del socialnega podjetni{tva.
Kompleksne probleme dru`be je mo`no re{evati zgolj s sodelovanjem vseh dele`nikov. Kak{ne so na{e vrednote?
To je vpra{anje za novega tiso~letja.
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SLOVENIAN SOCIAL ENTERPRISE FORUM
Abstract
Social business - social entrepreneurship is transformational trend revolutionizing the way companies function and
generate value for stakeholders, employees, customers, partners and suppliers. To transform you have to change
the way you and your company thinks. The ultimate reason of existence for the corporation is no longer to generate
value for its traditional stakeholders but to maximize the exchanged value between the company and the entire
ecosystem. To change the community we have to redefine thinking of whole ecosystem. Social innovation is part
of social business. Complex social challenges require the community, public and private sector to come together
and collaborate, to generate new solutions for persistent problems. What are our values? This is the question for
new century.
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E/2 Razvoj posameznih, organizacijskih
in družbenih kulturnih politik
družbene odgovornosti
E/2 Development of individual, organizational,
and societal culture policies supportive of
social responsibility
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AKCIJSKI PROGRAMI EU (JESEN 2011) IN NOVE DEFINICIJE DRUŽBENE
ODGOVORNOSTI TER ISO 26000
Dr. Dr. Matjaž Mulej, Prof. Emer.
University of Maribor, Faculty of Economics and Busines, Slovenia, Irdo Institute
dr. Andrej Fi{travec
IRDO Institute
Povzetek
Akcijski program EU iz oktobra 2011 in ISO 26000 iz novembra 2010 se lepo dopolnjujeta kot podlaga za
akcijo držav lanic EU in organizacij - podjetij in drugih - ter vplivnih ljudi v njih, da bi lažje našli pot iz sedanje
slepe ulice spleta številnih kriz.
Abstract
The Action program that European Union has launched in October 2011 and the ISO 26000 on social responsibility are complementary as a basis for action of EU member states and organizations - enterprises and others and the influential persons in them. It is supposed to help them to find a way from the current set of numerous crises
more easily.
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DRU@BENA ODGOVORNOST – DALE^ VE^ OD DOBRODELNOSTI
Matja` Mulej, editor
(with Robert Dyck as coeditor)
Povzetek
Knjiga ima v sedanjem osnutku preko 20 poglavij razli~ne dol`ine. Napisalo jih je 44 soavtorjev s skorajda vseh
celin. Zamisli in primeri se kar precej razlikujejo, a dru`bena odgovornost kot odgovornost vsakega ~loveka in
organizacije za vpliv na dru`bo je njihov skupni imenovalec. Ponuja kar precej .zamisli o danem polo`aju,
svetovni krizi in poti iz nje.
SOCIAL RESPONSIBILITY - FAR BEYOND CHARITY
Abstract
The book, in its current draft, has more than 20 chapters of different length. They are written by 44 coauthors from
nearly all continents. Ideas and cases differ quite a bit, but social responsibility as the responsibility of every person
and organization for their influence over the society is their common denominator. It offers quite many ideas about
the current situation, the world-wide crisis and the way out from it.
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ABC HARMONIJE – SVETOVNI U^BENIK O KULTURI HARMONI^NE
CIVILIZACIJE, S 76 AVTORJI
Prof. Dr. Leo Semashko
Petersburg, Russia
GHA President
Leo Semashko, [email protected]
Povzetek
ABC harmonije je prva enciklopedija, filozofija in celovita znanstvena vednost o temeljnih prvinah dru`bene
usklajenosti. Posamezne zaokro`ene dele le-te so prou~evali in razvijali od leta 1976, kar pomeni ve~ kot 35 let.
THE ABC OF HARMONY – A WORLD TEXTBOOK ON CULTURE OF
HARMONIOUS CIVILIZATION BY 76 AUTHORS
Abstract
The ABC of Harmony is the first encyclopedia, philosophy and holistic scientific knowledge of the fundamental
elements of social harmony, the separate clusters of which have been studied and developed since 1976 which
is for more than 35 years.
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RAZBIJANJE TABUJA NEPLODNOSTI V SLOVENIJI – PILOTNI PROJEKT
»PSIHOLO[KA POMO^ NEPLODNIM PAROM V PROCESU RELACIJSKE
ZAKONSKE IN DRU@INSKE TERAPIJE« – VZPOSTAVLJANJE DRU@BENEGA
DIALOGA
Univ. dipl. fil. Alja Stvarnik, spec. ZDT
Dru{tvo LIST – Lo~itev, informiranje, svetovanje, terapija, Slovenija
[email protected], www.drustvo-list.si
Povzetek
[tevilo parov, ki i{~ejo zdravljenje zaradi neplodnosti, se je v zadnjih letih tako v svetu kot v Sloveniji drasti~no
pove~alo. Gre za globalni problem, ki ga po podatkih Svetovne zdravstvene organizacije izkusi vsak {esti par in
v enaki meri prizadene tako mo{ke kot `enske. Neplodnost je problem sodobnosti in predstavlja tako kulturni kakor
dru`beni problem, ki pa je obravnavan predvsem kot individualni problem v klini~ni praksi in v znanstvenoraziskovalnem podro~ju, specializiranem za reproduktivno medicino. Psiholo{ki vidiki neplodnosti tako ostajajo v ozadju,
zato je o tem treba spregovoriti javno.
Sodobne teorije o ~loveku kot bitju odnosov ka`ejo, da {ele sistemska obravnava, to je zakonska in dru`inska,
deluje globinsko in transformativno, saj te`i k spreminjanju temeljnih ~ustvenih, vedenjskih in miselnih vzorcev, ki
se v `ivljenju posameznika ponavljajo v vseh njegovih odnosih (Goste~nik, 2008).
V prispevku sta predstavljena pilotni projekt »Psiholo{ka pomo~ neplodnim parom«, zasnovan na metodi relacijske
zakonske in dru`inske terapije, in akcija civilne pobude »Spregovorimo o neplodnosti«, ki odpirata okolje za
razumevanje tako dru`benih kot psiholo{kih vidikov neplodnosti pri delu z neplodnimi pari. Pilotni projekt poteka
v okviru Dru{tva LIST, centra za individualno, partnersko in dru`insko terapijo, kar postavlja nove temelje za
terapevtsko delo z neplodnimi pari in posledi~no dru`benim ozave{~anjem o notranji dinamiki neplodnosti.
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OVERCOMING OF THE TABU OF INFERTILITY IN SLOVENIA – THE PROJECT
»PSYCHOLOGICAL SUPPORT TO INFERTILE COUPLES IN THE PROCESS OF
THE RELATIONAL MARRIAGE AND FAMILY THERAPY« – ESTSBLISHING THE
SOCIAL DIALOGUE
Abstract
The number of couples searching medical help due to infertility has been growing drastically over the recent years
both in the entire world and in Slovenia. This is a global problem; according to data of the World Health
Organization every 6th couple experiences it, and it affects men and women. Infertility is a contemporary problem
and a cultural and social one, but it is treated as an individual problem in the clinical practice and in scientific
research that specializes in reproductive medicine, first of all. The psychological viewpoints of infertility are thus
remaining hidden; therefore one must speak about them publicly.
The modern theories about the human as relational being show that only a systemic treatment, including marriage
and family, attains depth and transformation; it tends to change the basic emotional, behavioral and thinking
patterns that show up in the individual life again and again in one's relations (Goste~nik, 2008).
This contribution presents the pilot project 'Psychological help to infertile couples' that is based on the relational
marriage and family therapy method, and the action of the civilian initiative »Let us talk about infertility«. They are
opening the environment for understanding of both social and psychological viewpoints of infertility at the work
with infertile couples. The pilot project is run by the society LIST, center for individual, partners in family therapy,
which puts new bases for the therapeutic work with infertile couples, therefore also for social awareness making
about the internal dynamics of infertility.
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VSEBINSKA MRE@A NEVLADNIH ORGANIZACIJ ZA ZDRAVJE
PROJEKT »NVO VARUJEJO NA[E ZDRAVJE«
Darija Lorbek
sodelavka v projektni pisarni »NVO varujejo na{e zdravje«
Slovenska zveza za toba~no kontrolo in javno zdravje
Kopitarjeva 2, Maribor
Kontakt: - [email protected]
Spletna stran: http://nvozdravje.si/
Tel: 02/ 620 98 57
Povzetek
Kultura zdravja se ne za~ne in kon~a le pri posamezniku, ampak zadeva dru`bo kot celoto. Zato jo je potrebno
vpeljati v vse segmente `ivljenja: v podjetja, {ole in domove. Ljudi je potrebno informirati, hkrati pa izvajati
politiko, ki bo kar najbolje promovirala zdrav na~in `ivljenja in trajnostni razvoj. Prispevek kratko predstavlja ve~
projektov.
CONTENT NETWORK OF HEALTH NGOS; PROJECT “NGOS PROTECT OUR
HEALTH”
Abstract
Culture of health is not limited to individuals; it tackles the entire society. Hence, it must be introduced into all
segments of life: in organizations, schools, and homes. People must receive information, and policy must be taking
place that promotes in the best possible way the healthy life style and sustainable development. Several projects
are briefly presented.
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Plenarna predavanja, 3. dan
Plenary Lectures, 3rd Day
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RAZVOJ DRU@BENE ODGOVORNOSTI IN VPLIV NA SPREMINJANJE
DRU@BENE KULTURE
Anita Hrast
direktorica In{tituta za razvoj dru`bene odgovornosti – IRDO
[email protected]
zasl. prof. ddr. Matja` Mulej
Univerza v Mariboru, Ekonomsko-poslovna fakulteta
Tatjana Novak
direktorica Press Clipping d.o.o.
Sabina Kojc
absolventka Fakultete za ra~unalni{tvo elektrotehniko in informatiko Univerze v Mariboru
(vsi Slovenija)
Povzetek
Dru`bena odgovornost je bila pred osmimi leti, ko je nastal In{titut IRDO, pod to besedno zvezo v slovenskem
prostoru {e precej neznana. V prispevku avtorji prikazujemo dosedanje aktivnosti in{tituta IRDO na podro~ju
razvoja dru`bene odgovornosti, sodelovanje tega in{tituta s {tevilnimi podpornimi partnerji, ~lani in drugimi, ki jim
skrb za dru`beno odgovornost ni odve~. Prikazujemo tudi delo drugih akterjev na podro~ju dru`bene odgovornosti
v zadnjih osmih letih ter postre`emo s {tevilnimi povezavami in viri za nadaljnje raziskovanje tega podro~ja. S
pomo~jo statisti~nih podatkov, ki jih `e vrsto let zbira podjetje Press Clipping, prikazujemo rast objav besedne
zveze dru`bena odgovornost v slovenskih medijih, s poudarkom na objavah v minulem letu. Zaklju~ujemo z mislimi
o tem, kako se je zavedanje kot del kulture dru`be, v kateri bivamo, pri~elo spreminjati v duhu ve~jega zanimanja
za dru`beno odgovornost.
DEVELOPMENT OF SOCIAL RESPONSIBILITY AND THE IMPACT ON
CHANGING SOCIAL CULTURE
Abstract
Eight years ago, when IRDO Institute for Development of Social Responsibility was established, the wording ‘social
responsibility’ was quite un-known in Slovenia. Authors present in this contribution IRDO’s activities of so far
concerning development of social responsibility, cooperation with numerous supportive partners, members, and
others who find the social responsibility worth their effort. Authors summarize also work of other agents in the area
of social responsibility over the recent eight years, including many links and references for further research on social
responsibility. Statistical evidence that has been collected for many years by Press Clipping shows the increasing
publication of the wording ‘social responsibility’ in Slovenian media; exposed are data for 2011. Authors
conclude that the awareness, as a component of the social culture in which we live has started to reflect a growing
interest in social responsibility.
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INOVATIVNI IN DRU@BENO ODGOVORNI PRISTOPI FESTIVALA LENT
V ORGANIZACIJI IN KOMUNICIRANJU
Mirjana Mladi~
Narodni dom Maribor, Ulica kneza Koclja 9, 2000 Maribor
F: +386 2 229 40 55, [email protected], www.nd-mb.si, www.festival-lent.si
Povzetek
Festival Lent je del turisti~ne kulturne ponudbe Maribora 20 let. Aspiracije organizatorjev so, da bi uvrstili Festival
med dogodke, ki priznano dajejo dodano vrednost trudu, da bi pritegnili ve~ obiskovalcev v Maribor in Podravje.
Da bi podprli te napore, smo uporabljali nekaj inovativnih pristopov k promocijskim dejavnostim, tako da smo
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kombinirali ustaljene komunikacijske kanala na nove na~ine. Poleg inovativnosti v marketingu mo~no verjamemo,
da je dru`bena odgovornost podjetja (DOP) pomemben pripomo~ek, da bi razvili vsebino, organizacijo in trajnost
Festivala. DOP prispeva veliko koristnosti/vrednosti Festivalu, podpira in pove~uje zvestobo sodelavcev in obiskovalcev, pa tudi sponzorjev in donatorjev Festivala. Zato nameravamo nadgraditi trajnostne vsebine v ustvarjalnih
delavnicah, uporabiti prepre~evalne ukrepe, zato da bi zmanj{ali (mo`ne) negativne vplive Festivala na okolje,
in popravljalne ukrepe, da bi vrnili okolje v njegovo obi~ajno stanje ~im prej po Festivalu. [e dalje bomo razvijali
prostovoljstvo, vklju~ili ranljive skupine v dogajanje na Festivalu, pa tudi sledili smernicam Evropske unije, ko gre
za prilagajanje dejavnosti vsakemu Evropskemu letu.
INNOVATIVE AND SOCIALLY RESPONSIBLE APPROACHES OF THE FESTIVAL
LENT TO ITS ORGANIZING AND COMMUNICATING
Festival Lent has been a part of touristic cultural offer of Maribor for twenty years. The aspirations of organisers are
to place the Festival among the events that are recognised as added value to the efforts to attract more visitors to
the Maribor and Podravje region. To support these efforts, we have applied some innovative approaches to the
promotion activities, combining established communication channels in the new ways.
Besides being innovative in marketing, we strongly believe that the corporate social responsibility (CSR) is an
important tool for developing the Festival's content, organisation and sustainability. CSR adds a lot of value to the
Festival, supports, and increases, the loyalty of both the Festival collaborators and the audience, as well as of
sponsors and donators. Thus we intend to upgrade the sustainable contents in creative workshops, to use the
preventive measures in order to reduce the (potential) negative Festival's impacts on the environment and curative
methods to return the environment into its regular state after the Festival as soon as possible. We will continue to
develop the voluntarism, include the vulnerable groups into the Festival happening and follow the EU directions in
terms of adjusting the activities to the annual European year.
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PROJEKT O VELIKODU[NOSTI, PLEMENITOSTI (THE GENEROSITY
EXPERIENCE): POVZETEK PREDSTAVITVE
Barbara Pia Jeni~
Senzorium Theatre Slovenia
[email protected], www.senzorium.com
Predstave gledali{~a Senzorium, Teatra de los sentidos in partnerskih gledali{~ v »The Generosity Experience«
ciljajo na umetnost ne kot kulturno informacijo, ampak kot izku{njo, ki nas gane in zato transformira; tudi v
najmanj{em mo`nem vidiku na{ega `ivljenja.
»The Generosity Experience« (delovni naslov) je na{ odgovor na krizo, zato i{~emo in prepoznavamo manjkajo~i
~len med nami in resonanco drugih znotraj nas. Predajamo znanje in izku{nje med generacijami, jeziki, kulturami,
mojstri in u~enci in obratno. Na{e sodelovanje je multikulturno in ve~dimenzionalno. V igrivih interaktivnih prizorih
ustvarjamo mostove med empati~nimi in entropi~nimi silami znotraj nas in med nami. To je le igra, ampak je resna
igra ... . Je zgolj igra, a se vas bo dotaknila. Je samo umetni{ko delo, a ga ne boste nikoli pozabili.
THE GENEROSITY EXPERIENCE
Abstract
The performances by Senzorium theatre, Teatro de los sentidos and other partner theatres within the Project of
Generosity (POG) are not oriented towards art as cultural information, but art as an experience in which we are
touched and transformed; even if this is in merely a minute aspect of our lives.
The Generosity experience (working title) is our answer to the current crisis; it addresses the missing link between
us and the resonance of others within us. We exchange knowledge and experience between generations,
languages, cultures, masters and pupils and vice versa. Our cooperation is multicultural and multidimensional. We
are creating a playground for the public in which everybody can listen, see, feel and truly meet each other.
Through the use of artistic games we create bridges between emphatic and entropic forces inside and among us:
it is just a game, but it is serious game. It is merely a play, but you will be touched. It is only a piece of art, but
you will never forget it.
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KNJI@NICA - ODPRT PROSTOR ZA VSE
Dragica Turjak
Maribor Public library, Rotov{ki trg 2, 2000 Maribor
Fax: 02 23 52 127, [email protected], www.mb.sik.si
Povzetek
Kako lahko knji`nice prispevajo h kvalitetnej{emu in polnej{emu `ivljenju posameznikov in dru`be? Ali njihov
pomen v ~asu vsesplo{ne krize slabi ali se krepi? Knji`nice so najbolj odprte in najbolj dostopne kulturne ustanove,
so osnovna kulturna infrastruktura, namenjene vsem. Njihova vloga sega od splo{no kulturne, bralne,
izobra`evalne v vseh `ivljenjskih obdobjih, do izjemno poudarjene socialne vloge. Knji`nice imajo ve~ obiskovalcev kot vse druge kulturne institucije skupaj! Ob standardni ponudbi, ki se razvojno prilagaja zahtevam uporabnikov, se nenehno dopolnjuje in nadgrajuje, i{~ejo vedno nove na~ine, kako se pribli`ati specifi~nim skupinam
uporabnikom.
Tudi v Mariborski knji`nici ustaljene storitve kombiniramo z izzivi informacijske dru`be ter sledimo sodobnim
smernicam. Ukvarjamo se z vpra{anji mladinske knji`evnosti, razvijamo umetnost pripovedovanja pravljic in delo
z najmlaj{imi bralci, informacijsko opismenjevanje za razli~ne skupine uporabnikov, posebno pozornost
namenjamo ljudem s posebnimi potrebami, organiziramo premi~ne zbirke gradiva v domovih za ostarele,
izposojo v bolni{nico, obiske bibliobusa v varstveno delovnih centrih, programe za brezposelne. Dru`bena
odgovornost je del na{ega poslanstva in vizije, tako razumemo tudi politiko kakovosti, h kateri smo se zavezali.
Ne bojimo se sprememb, probleme razumemo kot prilo`nosti za izbolj{ave, na{ skupni cilj pa so zadovoljni
odjemalci: zaposleni, uporabniki, financerji, javnost. In verjamemo tudi v to, da je projekt investicije v novo
osrednjo knji`nico realno pri~akovanje Maribor~anov.
LIBRARY - OPEN SPACE FOR ALL
Abstract
How can libraries contribute to a better and richer life of individuals and society? Is their importance in the time
of general crisis stronger or weaker? Libraries are the most open and most accessible cultural institutions; they form
the fundamental cultural infrastructure, available to everyone. They have a range of roles, from the general cultural
role, providing reading material and education in all life stages to the extremely emphasised social role. Libraries
have more visitors than all other cultural institutions combined! The standard library collection, whose development
is adapted to the requirements of users, is constantly expanded and upgraded; furthermore, new ways which
would enable us to approach/access specific groups of users are being sought all the time.
At the Maribor Public Library the standard services are combined with the challenges of the information society,
and at the same time the latest trends are followed. We address the issues of children's literature, develop the art
of story-telling and nurture the work with our youngest readers. The information literacy programmes are provided
for different groups of users. Our special attention is dedicated to people with special needs; mobile library collections are organized for care homes, and books can be borrowed even in hospitals. Our biblio-bus stops in occupational activity centres, and special programmes for the unemployed have been designed. Social responsibility is
part of our mission and vision, while similar significance is attributed to the quality management policy that we
have agreed to implement. We are not afraid of changes; problems are seen as opportunities for improvement,
while our common goal is to satisfy the stakeholders: our employees, users, funders and public. We also believe
that the investment into our new central library is a realistic expectation of Maribor citizens.
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KULTURA BRANJA E-KNJIG
Iva Roj
[tudentka marketinga, Univerza v Mariboru, Ekonomsko-poslovna fakulteta,
[tudentka Varovanja narave, Izobra`evalni center [entjur/
Student of Marketing, University of Maribor, Faculty of Economics and Business Maribor
Student of Nature Conservation, Educational center [entjur
Povzetek
Knjige v elektronski obliki postajo vse bolj priljubljene tako po svetu kakor tudi v Sloveniji. Njihov nastanek in
{iroko uporabo je povzro~il hiter napredek v tehnologiji, ki bralcem s pomo~jo bralnikov in bralnih aplikacij na
drugih elektronskih napravah omogo~a branje kjerkoli in kadarkoli. Iz rezultatov nekaterih raziskav je celo
ugotovljeno, da kar {tirideset odstotkov bralcev e-knjig sedaj prebere ve~ knjig kakor poprej. Zato lahko kar hitro
sklepamo, da bralniki in knjige v elektronski obliki krepijo bralne navade in kulturo branja ter posledi~no dvigujejo
nivo pismenosti, pove~ujejo sposobnosti izra`anja, so neprecenljiv vir znanja, nepogre{ljiva oblika sprostitve in
{e veliko ve~. Pri vsem tem pa so v prid e-knjigam tudi dejstva, da so okolju bolj prijazne kot tiste v tiskani obliki
in zaradi ni`je cene kupcem dostopnej{e. Vendar se ob tem pojavlja vpra{anje, zakaj kljub vsem tem pozitivnim
u~inkom branja e-knjig, na slovenskem tr`i{~u ne obstaja tolik{na ponudba tovrstnih knjig v slovenskem jeziku, ki
bi bila konkuren~na ponudbi teh knjig v tujini? Bolj{a ponudba bi ustrezala dru`beni odgovornosti.
CULTURE OF READING E-BOOKS
Abstract
Electronic books are gradually becoming more popular in the world as well as in Slovenia. Their emergence and
widespread use resulted from rapid advances in technology, enabling reading wherever and whenever, with the
help of e-book readers and e-book reader applications on other portable electronic devices. Research shows that
40 percent of e-book readers read more books than before. In conclusion, e-book readers and e-books encourage
better reading habits, enhance the culture of reading, contribute to rising literacy levels, increase the ability of
expressing, are a priceless source of knowledge, and finally, are a necessary form of relaxation. In comparison
to printed books, e-books are environmentally friendly and due to low prices, more accessible to consumers. With
regards to this information, the question arises; why despite all the positive effects of e-books, there is no greater
supply of e-books in the Slovene language on the Slovene market, making it competitiveness with the e-books
supply abroad? A better supply would match social responsibility.
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S KNJIGAMI DO BOLJ[E OSVE[^ENOSTI O DU[EVNIH MOTNJAH IN SAMOMORU
mag. Bogdan Dobnik, dipl. soc. del.
Ozara Slovenija, nacionalno zdru`enje za kakovost `ivljenja
Ljubljanska 9, 2000 Maribor, [email protected] , 031 331 877
Povzetek
V dru{tvu Ozara Slovenija namenjamo posebno pozornost informiranju in izobra`evanju slovenske javnosti o
naravi du{evnih motenj ter pomenu du{evnega zdravja. V zadnjih letih smo uspeli izdati osem knjig za mlade, ki
jim na njim primeren in razumljiv na~in pribli`ajo tematiko du{evnih motenj. Poleg tega smo izdali {e dve knjigi,
ki vsaka na svoj na~in obravnavata tematiko samomorilnosti, v prihodnosti pa na~rtujemo izdajo nekaterih novih
avtorskih del, namenjenih najmlaj{im bralkam in bralcem.
Znano je, da na podro~ju du{evnega zdravja v Sloveniji zeva velika vrzel v znanju o du{evnih motnjah `e pri
odraslih, kaj {ele pri otrocih. Za izdajo knjig smo se odlo~ili, ker ni v na{em prostoru prav nobene knjige o tej
problematiki, ki bi bila namenjena izklju~no mlaj{im oz. najmlaj{im bralcem. Le-te jim na prilagojen ter razumljiv
jezik ponujajo nekaj osnovnih informacij o du{evnih motnjah ter jim sku{ajo na prijazen na~in razlo`iti, kaj se
dogaja z njihovimi star{i, ko se ti znajdejo v akutni du{evni stiski.
Poleg na{tetih knjig za otroke smo izdali {e dve publikaciji, s katerimi `elimo na druga~en na~in spregovoriti o pere~i
problematiki samomora. Z izdajo nadrealisti~nega in humornega romana Tunel, trgovina s samomorilskimi pripomo~ki
`elimo opozoriti na problem samomorilnosti v Sloveniji ter splo{no javnost spodbuditi k razmi{ljanju o tem fenomenu.
Knjiga Samomor - ve~plastni fenomen predstavlja v slovenskem prostoru nedvomno svojevrsten prvenec, saj gre za
prvo delo, ki ve~plastno podro~je suicidologije in fenomen samomora na poljuden na~in predstavi splo{ni javnosti.
Poleg tega je lahko koristen pripomo~ek tudi za strokovnjake na podro~jih, ki se pogosteje sre~ujejo s samomorom.
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BOOKS IMPROVE AWARENESS ABOUT MENTAL DISORDERS AND SUICIDE
In the association Ozara Slovenia we pay a special attention to informing and education of the Slovenian public
about the nature of mental disorders and importance of the mental health. In recent years we managed to publish
eight books for youngsters enabling them to better understand the topic of mental disorders in an appropriate and
understandable way. In addition we published two books dealing with the topic of suicide; in future we are
planning publication of some new authors' books aimed at the youngest readers.
It is known that in Slovenia one does not know much about the mental disorders of adults, and even more so of
children. We decided to publish these books because there is no single book in Slovenia on this topic addressing
exclusively the younger or the youngest readers. These books offer them in an adapted and understandable
language some basic information about the mental disorders and try to explain to them in a nice way what is
happening to their parents when facing an acute mental trouble.
Along with these books for children we published two more publications in order to talk about the pressing problem
of suicide in another style. By publishing the surrealistic and humorous novel Tunnel, the store selling suicidal tools,
we wish to point to the problem of suicide in Slovenia and to encourage the general public to think about this
phenomenon.
The book Suicide - a multilayer phenomenon is with no doubt a specific pioneer in Slovenia; it is the first book
presenting the multilayer area and phenomenon of suicide in an accessible way to the general audience. The
book can also help professionals in the areas that face suicide more quite frequently.
----------------------------------------
DELO MARKA POGA^NIKA KOT PRIMER INOVATIVNEGA PRISTOPA PRI
[IRJENJU DRU@BENE ODGOVORNOSTI
Katja Majer, akad. kip. Bachelor of Arts (sculptor)
Freelance artist. Also: Vitaaa, Association for the Coexistence of Humantiy,
Nature and Environment.
[email protected], www.harmonijabivanja.si, www.vitaaa.net
Povzetek
Na podlagi svojega razumevanja narave in planteta na katerem `ivomo, razvija Marko Poga~nik s svojo dru`ino
in razli~nimi skupinami sodelavcev inovativen pristop k razumevanju ~lovekovega obstoja in dru`be, vse od
sredine {estdesetih let prej{njega stoletja. To delo je bilo ve~inoma razumljeno kot umetnost (tudi kot duhovnost),
a je globoko povezano z izzivi sodobnega `ivljenja in ni realizirano samo kot oblika prezentacije ali modela
znotraj umetnostnega sistema, ampak presega institucionalne okvirje in razvija obliko odgovora na eksisten~ne
izzive planeta Zemlje kot `ive individualne inteligence. Ta umetnost je prav toliko znanost kot umetnost in se
imenuje geomantija. Razumljena je lahko kot osnova za celostno ekologijo. Koncepti geomantije in dru`bene
odgovornosti so kompatibilni v mnogih klju~nih to~kah, vendar lahko ugotovimo, da je geomantija bolj celostna
v svoji relaciji do planeta in da jo lahko uporabimo kot potencialno nadgradnjo obi~ajni praksi dru`bene
odgovornosti.
THE WORK OF MARKO POGA^NIK AS AN EXAMPLE OF INNOVATIVE
APPROACH IN SPREADING OF SOCIAL RESPONSIBILITY
Abstract
Marko Poga~nik has been developing an innovative approach of understanding humans existence and society
according to his relation to nature and the planet we live on in collaboration with his family and different groups
of co-workers since the middle sixties of the former century. This work was mainly considered as art (also as spirituality), but this art is deeply connected with challenges of contemporary life and is not realized only as a type of
presentation or model in an art institution, but rises over the institutional frames and develops a type of an answer
to existential challenges of modern society. It forms a type of art as living practice, deeply connected with the
understanding that the planet Earth we live on is an individual living intelligence. This art that can be equally
considered as science discipline is named geomancy and can be considered as a base for holistic ecology.
Concepts of geomancy and social responsibility are compatible in many crucial points, but we can determine that
geomancy is more holistic in its relation to the planet and can be used as a potential upgrade to common practice
of social responsibility.
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F. Kultura / umetnost v praksi v lu~i
družbene odgovornosti
F. Culture/art in practice in terms
of social responsibility
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PROGRAM SENZIBILIZACIJE: IZOBRA@EVALNI PROGRAM INOVACIJE
KULTURE K DRU@BENI ODGOVORNOSTI
Karin LAVIN
Povzetek
Program senzibilizacije obravnava skrite potenciale ~loveka in prostora in vzpostavlja poglobljen odnos
posameznika z njegovimi notranjimi potenciali.
Z uporabo razli~nih vaj razvija senzibilen odnos do prostora, ki obravnava prostor kot `iv organizem z
upo{tevanjem vseh njegovih danosti od materialnih do duhovnih ravni in s tem vzpostavlja osnovno osebno
naravnanost posameznika k generiranju idej, ki podpirajo `ivljenje in ne enostranske interese, ki so lahko za okolje
in posledi~no za dru`bo {kodljivi.
Program senzibilizacije izhaja iz obravnave naravne in kulturne dedi{~ine kot zakladnice znanj.
Znanj, prijemov in re{itev, ki smo jih kot kultura izoblikovali skozi razvoj in modrost narave, ki se prav tako skozi
tiso~e in tiso~e let spreminja in razvija ter i{~e najbolj u~inkovite in ekonomi~ne na~ine bivanja.
Naravna in kulturna dedi{~ina je vir inspiracij zdravega odnosa do ~loveka in okolja in nas hkrati ukoreninja v
razvoj kulture in v prostor.
SENSITISATION PROGRAMME
AN EDUCATIONAL PROGRAMME OF CULTURAL INNOVATION AIMED AT
RAISING SOCIAL RESPONSIBILITY
Abstract
An educational programme of cultural innovation aimed at raising social responsibilityThe sensitisatin programme
addresses the hidden potentials of the individual and the space that surrounds him/her and establishes a deeper
relationship between the individual and his/her inner potentials.
A variety of exercises are used to develop a relationship of awareness towards the space that surrounds us; space
is treated as a living organism and all of its characteristics and features, on both the material and spiritual levels,
are taken into account. This establishes the individual's basic personal orientation towards generating ideas which
support life as opposed to those which serve one-sided interests and which could have harmful effects on the
environment and consequently on society.
The point of departure of the awareness programme lies in treating our natural and cultural heritage as a treasure
trove of knowledge.
Knowledge which as culture we have shaped through development and the wisdom of nature, which likewise over
thousands and thousands of years has been changing and evolving and seeks the most efficient and economic
ways of living. In modern times, when we are faced with the need for ecological and sustainable development,
this is becoming an increasingly urgent value.
Our natural and cultural heritage is a source of inspiration for a healthy attitude towards our fellow man and
towards the environment and at the same time embeds us in the development of culture and in the space that
surrounds us.
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PROSTORSKO NA^RTOVANJE IN ARHITEKTURA V LU^I DRU@BENE
ODGOVORNOSTI - NUJNOST NOVE PROSTORSKE PARADIGME NA
GLOBALNI, NACIONALNI IN LOKALNI RAVNI
Aleksander Ostan
architect
Povzetek
Prostor ni surovina, temve~ dobrina, ki predstavlja univerzalno posodo ~lovekovega bivanja. V njem se odvijajo
takoreko~ vse ~lovekove dejavnosti, a tega se tisti, ki o (prostorskih) politikah odlo~ajo, {e danes vse premalo
zavedajo. Zaradi »progresisti~nega« modela prostorskega razvoja, ki je v osnovi kvantitativen in mu je imanentna
permanentna rast (na osnovi pohlepa in profita), je ~love{tvo na za~etku XXI. stoletja soo~eno z zgodovinskimi
odlo~itvami: ali bo svoj odnos do prostora temeljito preobrazilo ali pa bomo (zelo verjetno) zdrveli v civilizacijski
propad. Potrebujemo torej ne le spremembo {ir{e dru`bene paradigme, temve~ kot eno od temeljnih izhodi{~ prav
spremembo prostorske paradigme! Ta mora za razliko od iz~rpane stare, ki na~eloma izhaja {e iz industrijske,
postati kvalitativna, celostna, informacijska, skratka, »kulturolo{ka«. Njen temelj predstavlja model »vzdr`nega,
trajnostnega, sonaravnega razvoja« (~love{tvo se ga je skozi »meje rasti« sicer zavedlo `e v sedemdesetih letih
prej{njega stoletja, ga pri~elo udejanjati z Riom 1992, nadaljevalo s Kjotom, Kopenhagnom in lanskim
Durbanom, a...), ki ga ve~ina evropskih vlad ter njihovih okoljskih oz. prostorskih ministrstev na na~elni ravni sicer
zagovarja, a v resnici stvari ve~inoma potekajo po starih, `e dolgo pre`ivetih razvojnih, na~rtovalskih,
urbanisti~nih in arhitekturnih vzorcih. Po drugi strani se prostorsko osve{~anje, participativna demokracija in civilne
iniciative dogajajo od spodaj navzgor (»bottom up«), a oba pristopa je potrebno, ~e ho~emo dejanske premike,
integralno povezati! Kako torej do udejanjanja nove paradigme?
V predavanju, ki ga bo spremljalo obilo slikovnega gradiva, se bom sprehodil skozi analizo stanja stvari v prostoru
(na globalni, nacionalni in lokalni ravni) ter na njeni osnovi prikazal paradigmatske premike, ki nas lahko
popeljejo iz globoke vsestranske, vsekakor tudi prostorske krize. Podkrepil jih bom tudi s prakti~nimi primeri iz
svojega (in skupinskega) ~etrt stoletja dolgega delovanja v tej smeri: tako na strokovnem, kot tudi na civilnem in
~love{kem polju.
SPATIAL PLANNING AND ARCHITECTURE IN THE PERSPECTIVE OF SOCIAL
RESPONSABILITY, THE NEED FOR A TURNING POINT WITHIN THE SPATIAL
PARADIGM ON THE GLOBAL, NATIONAL AND LOCAL LEVEL
Abstract
The space is not raw material to plunder, but container of human existence , that represents universal good. In it
virtually all human activities happen, but the ones that lead (spatial) policy decisions, are not seriously enough
aware of it. Because of the "progressistic" spatial development model, which is essentially quantitative, and
conditions permanent growth, based on greed and profit, humanity is at the beginning of XXI. century faced with
a historic choice: either it's relationship towards environment, space nad place will fundamentally change, or we
might rush into the collapse of civilization. So we need to not only change the broader social paradigms, but as
one of the fundamental positions also change the paradigm, that is dealing with space! This one, unlike the old,
exhausted one, that comes from the industrial paradigm, must become qualitative, holistic and informational,
based on »culturallistic" spatial model. Its foundation is based on "sustainable development" , of which the humanity
(by "limits of growth") is aware of since the seventies of the last century. The environmental conference in Rio in
1992 started to apply this model on global and local levels. Followed by Kyoto, Copenhagen, and Durban it
was adopted by most European governments and their spatial ministries, at least on declarational level. But in
reality most spatial processes are still generated by old patterns of development, environmental design, urban
planning and architecture. On the other hand, the awareness of the high importance of responsible dialog with
space, of »placemaking«, participatory democracy and civil initiatives...etc, they are all happening from the
»bottom up«. But it should also happen »upside-down«, both complementary approaches need to be integrally
connected! So how can we approach the new paradigm, deeply concerned with space/place?
The lecture will be accompanied by many illustrative images. I'll start with the analisys of the state of art today (at
the global, national and local level), and will follow with presentation of case studies of the paradigm shifts that
can bring us out of the serious, deep crisis we are witnessing today. Mostly they will present practical examples
from my (and/or team's) professional work and civil engagement in the last twenty-five years.
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GEOMANTIJA
Robi Lavin
Povzetek
Pri iskanju duhovnih uvidov za zna~aj leta 2012, kot tudi prihodnjega obdobja, smo v svojih ugotovitvah enotni
z prepri~anji svetovnih filozofov in vizionarjev, ki pravijo, da bo v 21. stoletju `ivljenje duhovno, ali pa ga
preprosto ne bo. Pohvalno lahko pritrdimo, da se kriti~na masa dru`beno odgovornih ljudi realno pove~uje. Tudi
njihova povezovalnost, sodelovanje in vizije. Svet mora iti v smeri duhovne prebuditve, to je pravzaprav skrito
ponotranjeno bistvo krize preobrazb Zemlje & dru`be. Geomantija kot stroka je pripravljena interdisciplinarno
inovirati re{itve geokulture, v preobra`anju starih kolektivnih sil, ki so degradirale na{e socialno in bivalno okolje.
Po drugi strani, gledano iz znotraj, pa je pot do duhovno razvitega sveta, nakazana skozi preobrazbo z lastnimi
vsebinami v sebi, ki se zrcalijo v zunanjem dru`benem stanju.
GEOMANCY
Abstract
In search for spiritual insights into the character of the year 2012 as well as the future period of time we unified
our beliefs with the ones of world-wide philosophers and visionaries who say that in the 21 century life with either
be spiritual or simply non-existent. We can happily say that the critical mass of socially responsible persons is really
growing. So does their capacity to connect, cooperate and vision. The world must take the direction of spiritual
awakening that is actually an internalized essence of the transformation of the planet Earth and society. Geomancy
as a profession is ready to do an interdisciplinary innovation to solve geo-culture, transform the ancient collective
forces that have ruined our social and living environment. On the other hand, from an internal viewpoint,
geomancy is a path toward a spiritually developed world, that can be deemed through transformation with its own
contents that are mirrored in the outer social situation.
“THE GENEROSITY EXPERIENCE, 3. IZZIV, LALABAJKE: JEAN GIONO: MO@,
KI JE SADIL DREVESA
Barbara Pia Jeni~
Zavod Senzorium, The Generosity Experience, Slovenia
Povzetek
LALABAJKE so izziv {t. 3 from prve faze projekta Generosity. generosity.eu/izzivi/ »Na javnem kraju postavi posteljo
ali nekaj, na ~emer lahko le`i{. Mimoido~e povabi, naj se ti pridru`ijo in prisluhnejo zgodbi.«. Lalabajke beseda je
izpeljanka iz angle{ke besede lullaby. Senzorium izbira zgodbe in daje mo`nost mladim, ki `elijo brati zgodbe svojim
prijateljem, publiki... Re`ijski pristop Lalabajk temelji na temnem prostoru kjer bralci niso vidni, lahko sli{imo le njihov
glas. Scenografija nudi velike udobne blazine, ki poslu{alcem omogo~ajo, da se udobno namestijo in sprostijo. Le v
tem stanju telesa in duha lahko poslu{alci svobodno potujejo po notranjih podobah ki jih ponujajo zgodbe.
Lalabajke so gostovale `e v Mestni knji`nici Oton @upan~i~ v Ljubljani, v Botani~nem vrtu in v Parku Tivoli v
Ljubljani ter v Trubarjevi hi{i literature v Ljubljani.
Idejna zasnova in izvedba: Barbara Pia Jeni~
“THE GENEROSITY EXPERIENCE, 3RD CHALLENGE, LALABAJKE: JEAN
GIONO: THE MAN WHO PLANTED TREES
Abstract
LALABAJKE is a challenge nr. 3 from the 1st faze of a Generosity project. generosity.eu/challenges/ »Build a bed
or something that can pass as one at a public place. Invite passers-by to join in and listen to a story«. Lalabajke
is a slovenian invented word coming from english word lullaby. Senzorium gives opportunity and context to young
people who want to share a story with their friends, public, ... The concept of Lalabajke is a dark space, where
the reader of a story is not visible - we only can hear his voice. The set is supported by big comfortable pillows
which help people to accomodate and relax. Only with this state of body and mind we can freely travel with the
story. Lalabajke were already implemented in City Library of Ljubljana, Botanical Garden Ljubljana and The house
of literature Ljubljana Concept and realization: Barbara Pia Jeni~
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3 Referati predavateljev v celoti
(na zgo{~enki)
Prispevke avtorjev si v celoti oglejte na zgo{~enki.
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4 REFERENCE PREDAVATELJEV
Lina Ademovi~
Lina Ademovi~ je absolventka medijskih komunikacij, kjer zaklju~uje diplomsko nalogo. Z dru`beno odgovornostjo
se je sre~ala leta 2009, ko je za~ela delati na In{titutu IRDO, kjer vsako leto tudi pomaga pri organizaciji in
izvedbenem delu mednarodne konference na In{titutu za dru`beno odgovornost – IRDO v Mariboru (organizacija
pogostitve, priprava izvedbenega prostora, priprava gradiva za udele`ence, koordinacija, komuniciranje s tujimi
predavatelji …). Od septembra 2010 dela v podjetju Creditexpress na podro~ju prodaje (skrb za obstoje~e
naro~nike, iskanje potencialnih naro~nikov, priprava prodajnih pisem, izdelava e-novic, telefonska izterjava).
Prof. Dr. Veysel Batmaz
Istanbul University Faculty of Communications, Beyazıt-Istanbul, TURKEY
Graduated from the Middle East Technical University-Department of Political Science (BA'79) Ankara-Turkey, Prof.
Dr. Veysel Batmaz had worked with Prof. Dr. George Gerbner when he was attending the Annenberg School for
Communications at the University of Pennsylvania (MA'85) on media cultivation and television effects. He has
worked as a research director at the JWT-Manajans (Advertising Agency) and has been consultant and campaign
manager on various political and marketing communication projects in Turkey. Presently, he is a professor of
research at the University of _stanbul-Faculty of Communications and carrying out political and marketing consultancy work and doing social research for multinational companies and political parties at Panajans Ltd.
[[email protected]]. He has widely published on media and has books titled Television and Family in
Turkey (1995), Self and Society-Introduction to Social Psychology (1985 and 2002), Television Effects on School
Children in Morocco (1985).
Red. prof. dr. Martina Bavec
Red. prof. dr. Martina Bavec, univ.dipl.in`.kmet, Katedra za ekolo{ko kmetijstvo, polj{~ine, vrtnine in okrasne
rastline, Fakulteta za kmetijstvo Univerze v Mariboru.
Mateja Be~ela, Master, PR Assistant
Finished Master in Strategic Market Communication at the University of Ljubljana (2011), since 2009 working in
public relation agency, recently mostly on the corporate social responsibility, social media communication and
internal communication. She is employed as a Public Relations Assistant at SPEM Communication Group.
Emira Be~i}, PhD
Finished PhD in Economics - Strategy and Business at the University of Zagreb (2006), since 1995 working in
macroeconomic analysis and policies, recently mostly on the ERA policy and national reporting; sustainable
developments and role of S&T and Innovation in progress of societies, economic growth and wellbeing (measuring
the progress, benchmarking and indicators). She is active in the global projects: the Millenium project and the
Global Project on Measuring the Progress of Societies. Currently, she is a member of the Eurostat WG Education
and Training Statistics and STI statistics, National Correspondent for the Helsinki Group Women in Science;
National Validator for the METRIS and MASIS network of the FP7 and ERAWATCH NCP. She is employed as a
Head of the Unit for Action Plans, Statistics and Analysis at the Directorate for Science of the Ministry of Science,
Education and Sports of the Republic of Croatia. She is author or co-author of several scientific articles and chapter
in books in the field of sustainable development, regional foresight, smart specialization, science, research and
economic growth and participated in over 30 international conferences.
Zhanna Belyaeva, PhD, Associate Professor
PhD in World Economics at the Ural State Technical University (Yekaterinburg, Russia), works for the Ural
Yeltzin Federal University (Russia). Schulich Busines School (York University, Toronto, Canada) Alumni.
EURAM Member. Worked in Switzerland, UK, Sweden, Russia, including corporate experience. Delivers
trainings for Business Schools of a few Russian cities. Certified business Trainer of General Management
and Corporate Governance. Has 100+ scientific publications in Russian and English, incuding 10+
monographies. Research interests are in the filed of corporate development and social responsibility, world
economics and international business. Member of International Editorial Board of «Review of Management
and Economic Engineering». Team-Leader of Ural Federal University Summer School in Business Sustainable
[email protected]
Toma` Bole
Vsako jutro se vpra{am, kdo sem in kaj je smisel mojega `ivljenja: rojen Ljubljan~an, ki `ivim `e ~ez trideset let
na de`eli, ~lovekoljub, pesnik, satirik, scenarist, re`iser, novinar, organizator in producent, ljubitelj narave, predan
veri in zaupanju v mlade, pronicljiv in zahteven poslu{alec, nadarjen za odkrivanje nadarjenih… Ustanovitelj
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Gallusovega sklada - danes Ustanove Gallus, predsednik ZSU, Zdru`enja slovenskih ustanov - fundacij, ~lan
uredni{tva Prepletanja, revije Zdru`enja Manager, ~lan sveta Zavoda Ypsilon, dedek dvema vnukinjama in {tirim
vnukom. Najverjetneje aktivni kulturni manager z najdalj{im sta`em v Sloveniji, od leta 1975, ko sem za~el kot
tajnik Zveze kulturnih organizacij Ljubljana Be`igrad in nato {e v Dom`alah, bil soustanovitelj in prvi vodja
Be`igrajske galerije in organizator prireditev v Pionirskem domu v Ljubljani, nato pa ustanovitelj in ves ~as direktor
glasbene agencije in zalo`be Gallus J. Carniolus. So-ustanovil sem Rotary klub Ljubljana, ki je bil prvi v samostojni
Sloveniji. Sodeloval sem na {tevilnih delavnicah in konferencah na podro~ju NVO in se usposabljal za delo v
NVO v ZDA. Sem avtor mnogih ~lankov na temo filantropije, fundacij in delovanja NVO v razli~nih medijih in
urednik publikacije »Vodnik k lokalnim razvojnim fundacijam v Sloveniji« (2007).
Pierre BRICAGE Pau
The International Academy for Systems and Cybernetic Sciences IASCYS, http://www.iascys.org/ Secretary
General - The European Union for Systemics EUS-EUS http://aes.ues-eus.eu/ Deputy Secretary General - The
French Association for Systems Sciences AFSCET (Association Française de science des Systèmes cybernétiques
Cognitifs Et Techniques) http://www.afscet.asso.fr Associate Secretary General.
Biologist, with research works in foodstuff or medicinal plant eco-physiology and bio-chemistry, applied microbiology, human chrono-physiology in health and social sciences, control of quality (software of multivariate data
analysis), applied education sciences (didactics, cursus organisation and pedagogy, communication), and
modelling in systems sciences, at the University of Dakar (Senegal) before 1981, and the University of Pau et Pays
de l'Adour (France) since 1981. Teaching biotechnology, plant, animal and human eco-physiology, genetics and
applied micro-informatics. Working in the Societal and Environmental aspects of Social Responsibility. Author and
co-author of a lot of scientific papers, editor of different publications in the field of systemics. http://web.univpau.fr/~bricage/
Mitja ^ander
Mitja ^ander se je rodil 9. marca 1974 v Mariboru. Diplomiral je iz primerjalne knji`evnosti na ljubljanski
filozofski fakulteti. Na slovensko literarno sceno je stopil v devetdesetih. Z urednikovanjem se je ukvarjal `e na
{tudentski Tribuni. Med letoma 1995 in 2000 je urejal literarno prilogo mariborskih Dialogov. Vse od za~etka v
letu 1996 ureja knji`no zbirko Beletrina, od leta 2000 je tudi predsednik strokovnega sveta, danes odgovorni
urednik [tudentske zalo`be. Leta 2001 je na povabilo Naklade MD uredil tudi antologijo mlaj{e slovenske proze,
ki je doslej iz{la v hrva{kem, nem{kem, mad`arskem, romunskem, angle{kem, makedonskem in srbskem prevodu,
leta 2004 pa pod naslovom O ~em govorimo tudi doma v zbirki Kondor. Zasnoval je Slovensko zgodbo, zbirko
petdesetih slovenskih romanov od za~etkov do danes, ki jo je izdala ~asopisna hi{a Dnevnik. Bil je tudi med
snovalci obse`nega projekta Svetovni dnevi slovenske literature. Je ~lan sveta Nove revije (od 2003) in uredni{tva
Sarajevskih zvezkov, regionalno najodmevnej{e literarne revije (od leta 2005). Je urednik in koordinator projekta
Sto slovanskih romanov za Slovenijo. Od leta 2011 je programski direktor javnega zavoda MARIBOR 2012 Evropska prestolnica kulture.
Od leta 1992 je doma in na tujem objavil obilo kriti{kih in esejisti~nih besedil o slovenski in svetovni knji`evnosti.
Njegova dela so prevedena v angle{~ino, nem{~ino, {pan{~ino, ru{~ino, gr{~ino, litvan{~ino, polj{~ino, ~e{~ino,
mad`ar{~ino, romun{~ino, srb{~ino, makedon{~ino, portugal{~ino, hrva{~ino, fin{~ino. V knji`ni obliki pa so iz{la
na Hrva{kem, Mad`arskem, ^e{kem in v Makedoniji. Za svoja dela je prejel {tiri priznanja: Stritarjevo nagrado
(1998), nagrado za najbolj{ega mladega kritika, Glazerjevo listino (2000), ki jo za dose`ke na podro~ju kulture
podeljuje mesto Maribor, nagrado Slovenskega knji`nega sejma za najbolj{i prvenec (2003) in lirikonfestov zlat
za najbolj{i esej (2008), trikrat pa je bil nominiran za nagrado za najbolj{o esejisti~no knjigo.
Ob literaturi se je ukvarjal tudi z mladinsko kulturo, {e vedno pa je dejaven kot dramaturg, kolumnist in pisec
scenarijev za dokumentarne filme. Je ~lan Nacionalnega sveta za kulturo RS (od leta 2004).
^ander je doslej izdal tri samostojne knjige. Zapiski iz no~i (2003) - v celoti so bili prevedeni tudi v hrva{~ino in
~e{~ino - predstavljajo njegov esejisti~ni prvenec. V njem se ukvarja predvsem z moderno svetovno prozo.
Pokrajine proze so nekak{en siamski dvoj~ek prve knjige. Tokrat sku{a avtor z esejisti~nim zamahom izrisati
zgodbo slovenskega povojnega pripovedni{tva. Kuvertirana poteza je njegova tretja esejisti~na knjiga, tokrat se
njegov esejisti~ni jezik {iri v obmo~je avtobiografske proze in anga`irane kolumnistike.
Anastasia Chertishcheva
Student of Ural Federal University, Russia, Yekaterinburg
5th year student in Ural Federal University, doing research on corporate social responsibility issues. A Prize-winner
in XIV regional competition “Scientific Olympus” among students of Sverdlovsk area with her work “Factors of
building a socially-responsible business model in Russia” (2010), a prize-winner in the competition of applied
scientific works “Eurasia business: standards of the future” with teamwork “Foresight to develop the Russian North:
to the world standards of corporate social responsibility with national heritage” (2010). Member and participant
of the V International Scientific Conference “Russia`s integration into the world economy: the new paradigms of
the economic culture” (2011). Authour of 3 publications as individual and under supervision.
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Mag. Bogdan Dobnik
Rojen 29.10.1974 v Slovenj Gradcu. Magister znanosti, diplomirani socialni delavec.
Izobrazba: 2002 - 2008 Fakulteta za dru`bene vede v Ljubljani - magistrski {tudij sociologije, smer socialno delo
v skupnosti, 1994 - 1999 Visoka {ola za socialno delo v Ljubljani
Delovne izku{nje: 2008 - Predsednik dru{tva Ozara Slovenija. 2006 - Strokovni vodja programov dru{tva Ozara
Slovenija. 2004 - 2005 Zunanji strokovni sodelavec Zavoda KORAK. 2001 - 2005 OZARA - vodja enote dru{tva
Ozara v Kranju. 1998 - 2001 OZARA - vodja Dnevnega centra Slovenj Gradec. 1998 - 1999 Dru{tvo STIGMA
- terensko delo z u`ivalci nedovoljenih drog. 1997 - 1998 AIDS fondacija ROBERT - sodelovaje pri ustanavljanju
Drop in centra za u`ivalce nedovoljenih drog.
Reference: 2012- ^lan Komisije za oceno izpolnjevanja meril za podelitev statusa humanitarnim organizacijam.
2012-predstavnik Slovenije v organizaciji CARe Europe. 2011 -^lan Sveta Vlade RS za du{evno zdravje. 2009
- Namestnik predsednice Strokovnega sveta za socialno varstvo Ministrstva za delo, dru`ino in socialne zadeve.
2009 - ^lan Upravnega odbora Nacionalnega foruma humanitarnih organizacij Slovenije. 2008 - 2011 ^lan
Sveta Vlade RS za du{evno zdravje. 2007 ^lan delovne skupine pri Svetu VRS za du{evno zdravje za pripravo
protokola sodelovanja med psihiatrijo in nevladnimi organizacijami. 2007 ^lan delovne skupine pri Socialni
zbornici Slovenije za podro~je du{evnega zdravja. 2007 ^lan sveta Fundacije za financiranje invalidskih in
humanitarnih organizacij v Sloveniji - FIHO. 2003 - Nacionalni koordinator mednarodnega izobra`evalnega
programa Prospect. 2006 pripravljalec predlogov za dokument Evropske komisije - Zelena knjiga za izbolj{anje
du{evnega zdravja prebivalcev EU. 2006 ^lan delovne skupine Ministrstva za zdravje za pripravo predloga
Zakona o du{evnem zdravju. 2003 GAMIAN Europe - organizator 5. letne skup{~ine zdru`enja. 2001 - 2002;
2001 - 2003EU Leonardo da Vinci - koordinator projektov Mobility. 2002 ^lan delovne skupine pri Socialni
zbornici Slovenije za pripravo standardov in normativov za programa stanovanjskih skupin.
Robert G. Dyck
Dr. Robert G. Dyck is Emeritus Professor of Public and International Affairs at Virginia Tech. His recent papers
include: “Whither Economics: A Checklist for Change,” Nase Gospodarstvo (Our Economy), Vol. 37, No.3-4,
2011; “A New Fractal Metric for Social Responsibility,” published in the CD Proceedings of the 4th IRDO (2009);
and “Democracy and its Imperatives for a New Social Contract;” for the 3rd IRDO, published as a chapter in an
E-Book by Bozicnik, Ecimovic, and Mulej, Sustainable Future, Requisite Holism, and Social Responsibility (2008).
In The New Science of Sustainability (2008), Dyck develops new systems approaches for sustainable politics,
economics, and the environment, based on fractal geometries. His “Fractal Planning for Integral Economic
Development” was published in Kybernetes, 35, 7-8 (2006). Dr. Dyck holds degrees from Oberlin College, MIT,
University of Pennsylvania, and University of Pittsburgh. He also holds the Document of Honour, University of
Maribor, Slovenia, awarded in 1999 in recognition of his collaborative work over 15 years with faculty at the
University of Maribor, including publication of Self-Transformation of the Forgotten Four-Fifths (1998), with Matjaz
Mulej and Coauthors. Dr. Dyck's current address is: 5428 Crossings Lake Circle, Birmingham, AL 35242, USA.
His email address is: [email protected].
Prof. Dr. Timi Ecimovic
Prof. Dr. Timi Ecimovic (1941) is an eminent international scientist, independent researcher, lecturer, founder and
head of SEM Institute for Climate Change retired in May 2004, since then Chairman for life of it, and first
Chairman of The World Thinker's Forum. Since June 2004 he has been appointed professor and chair of environmental sciences at Ansted University.
He is researcher working on: The Nature; nature, space and environment protection; the climate change system;
system thinking; globalization and global studies; sustainability, and sustainable future of humankind. He was
among the first researchers to apply nature, space, and environment protection in a local community by activities
we call today Local Agenda 21 Processes - a holistic program for survival of our civilization under new challenges
of the third millennium. “From local community sustainability to global mankind civilization sustainable future”.
He has been among the leading independent researchers with many international publications and talks. Together
with many researchers in co-operation worldwide within philosophy, operational research, global studies, case
studies and complex problem solving research, system thinking, and learning he is assisting a systemic, holistic
and a better understanding of the present. His latest research within the system theory/system thinking may provide
a possible answer enabling us to better understand our world.
For research on the climate change system and the book “System Thinking and Climate Change System (Against
a big “Tragedy of Commons” of all of us), Ecimovic, Mayur, Mulej and co-authors, 2002, he was nominated for
the Nobel Prize 2003. His work on “The Information Theory of Nature” was his second nomination for The Nobel
Prize during 2007 in Physics. His third nomination for The Nobel Prize in Physics 2010 was for “The Environment
Theory of the Nature”, published in the book “Three Applications of the System Thinking”, Ecimovic, 2010. Within
last 10 years he has contributed trilogy “The Nature”, and trilogy “The Sustainable Future of Mankind” - please
see at: www.institut-climatechange.si
During 2011 (1st of May) he has published results of his research on the Nature, the soft cover paper book and
CD “The Principia Nature - The Nature and Homo sapiens Global Community”. It is first presentation of new
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understanding of the basics of the Nature. At the end of 2011 he was nominated for the Nobel Prize for fourth
time in physics 2012.
During September 2011 with international group of researchers he has published electronic declaration “The
World Thinkers' Panel on the Sustainable Future of Humankind”, which has been announced at Xiamen, China on
25th September as English/Chinese Xiamen Declaration. It is global panel for work on the sustainable future of
global humankind community.
By 2012 he has prepared presentation connected with The World Thinkers' Panel on the Sustainable Future of
Humankind - “Principia Nature 1”, “Principia Nature 2”, and “The World Thinkers' Panel on the Sustainable Future
of Humankind - Philosophy, Operational Research, Global Studies, Requisitely Holism and Scientific Responsibility”
for 25th EURO International Conference and some others. By the end of January 2012 was published his
electronic book “The Sustainable Future of Humankind IV - Xiamen, China and after”, ISBN 978-961-93136-6-4,
with many colleagues from scientific and research world
Dr. Timi Ecimovic is an active member of the European Academy of Sciences and Arts, the European Academy
for Environmental Affairs, Doctor of Environmental Sciences (H.C.), the first Chairman of World Thinker's Forum,
Professor and Chair of the Environmental Sciences at Ansted University, and international consultant of the UN.
Almir Flisar
Concept Creator
DreamEthic Change
With a background in medicine and vast experience within the fields of integrated communications, public
relations, marketing and branding, rooted in CSR, environmental sensitivity and care for employees, he has
devoted himself to creating sustainable growth within individuals, companies, societies and the planet as a whole,
through organizational transformation, leadership development, brand metamorphosis and communication
evolution. He believes that holistic approach, which emphasizes imagination, dialogue, collaboration and play,
fortified with paradigms and metaphors from new sciences, philosophy and art could generate crucial shift to
creative and empathic society capable of generating thriving future for humanity and planet as whole.
His fresh ideas on creativity, innovation, empathy and sustainability are frequently presented at various conferences
in the Adriatic Region as well as educational institutions and companies. More info at www.dreamethicchange.com
Jadranka Gaji}, Master, PR Consultant
Finished Master in Strategic Market Communication at the University of Ljubljana (2011), since 2010 working in
public relations and communications consulting firm, recently mostly on the corporate social responsibility, event
management, media and public relations. She is employed as a Public Relations Consultant at EUTRIP, d. o. o.
Peter Glavic, Ph.D., Professor Emeritus
Education: 1964 - bachelor degree in chemical engineering, 1967 - master of chemical sciences, 1968 - doctor
of chemical sciences, Faculty of Chemistry and Chemical Technology, University of Ljubljana (FKKT UL), 1972 bachelor degree in economics, EECCA, University of Maribor (UM EECCA).
Fields of activity: chemical engineering, process technology and engineering, environmental engineering,
chemistry, economics Jobs / Career: 1964-1966 - researcher at the Institute "Jozef Stefan" (IJS), 1968-1973 production manager at the paper mill Sladkogorska, 1973-1977 - head of quality control in the TDR chemistry
and metallurgy, 1977-2007 - professor at the Faculty of Chemistry and Chemical Technology, University of
Maribor (UM FKKT) 2008 - professor emeritus at UM FKKT, 1978-1992 - secretary-general of the Section of
Chemical and Process Technology, 1992 - chairman of the Section of Chemical and Process Technology, 19881990 - vice-rector of the University of Maribor (MM), 1990-1998 - member of Parliament of the Republic of
Slovenia, 1996 - chairman of the Association of Economists Maribor 2008-2009 - president of the IAS_Awards:
Golden Badge Paloma, Red Works with a Silver Crown, Silver Medal for Achievements in Innovative Activities,
emeritus member of the Association of Engineers and Technicians of Slovenia, Gold Medal, University of Maribor,
Gold Medal of the Union of Economists of Slovenia, a member emeritus of the International Union of Pure and
Applied Chemistry, IUPAC_Publications and other: 90 scientific articles, 33 professional and 110 other articles,
210 published lectures at conferences, seven books, 17 books, 4 chapters in scientific books, 8 invited lectures,
73 research reports, 133 reports and industry expertise, a patent_Employed: retired, professor emeritus, Faculty
of Chemistry and Chemical Technology, University of Maribor, Laboratory for Process Systems Engineering and
Sustainable Development.
Ur{a Golob, PhD, Professor
Ur{a Golob is Assistant Professor in the Faculty of Social Sciences, University of Ljubljana. She teaches Corporate
Social Responsibility, Marketing Management, Marketing Communications and Innovations and Economics of
Marketing Communications within the Marketing Communication and Public Relations Department. Her research
interests focus on marketing, corporate social responsibility and corporate communications. She has published
several articles on these topics in such journals as: European Journal of Marketing, Public Relations Review, Journal
of Public Policy & Marketing, Corporate Communications: An International Journal, and Journal of Business Research.
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Katarina Hölzl
President of Slovenian social enterprise forum
Finished Law Faculty at the University of Maribor, she worked at the University of Maribor, Center for interdisciplinary
and multidisciplinary research as legal expert. She started her managerial cariera in international companies as
regional manager and she did also work at High court of justice. Her work has convinced her that green business
and social entrepreneurship are the wave of the future, not just for Slovenia, but for the whole world. She is active
as volunteer on projects Supply Slovenia, Development of social business and others. She is working also as
volunteer in Slovenian social enterprise forum. She belives that everyon can create new pathways for progress.
Anita Hrast
Anita Hrast, univ. dipl. komunikologinja, je ustanoviteljica in direktorica In{tituta za razvoj dru`bene odgovornosti
IRDO, podiplomska {tudentka na Fakulteti za dru`bene vede Univerze v Ljubljani, raziskovalka, vpisana v evidenco
pri ARRS, in so-predsednica Strokovnega sveta Slovenskega zdru`enja managerk in managerjev nevladnih organizacij. Bila je ustanoviteljica in direktorica in{tituta IRDO (od 2004 dalje), soustanoviteljica in sekretarka dru{tva
Ozara, Slovenija - Nacionalno zdru`enje za kakovost `ivljenja (1994-2000), direktorica marketin{ke agencije
Verus (2003-2004), avtorica oddaje in novinarka v razli~nih medijih (1989-1995), direktorica ogla{evanja, vodja
projektov v PR in marketin{kih agencijah, produktna mened`erka v Zalo`bi Forum Media (razvoj novih izdelkov).
Raziskuje in objavlja prispevke s podro~ja dru`bene odgovornosti in marketinga v razli~nih revijah in na slovenskih
ter mednarodnih znanstvenih konferencah, sodeluje v projektu CSR - Code to Smart Reality pri GZS OZ Maribor.
Raziskuje in razvija nove pristope v komuniciranju, nove projekte in storitve za razli~ne naro~nike (podjetja, mediji,
posamezniki) ter se povezuje s {tevilnimi slovenskimi in mednarodnimi organizacijami, strokovnjaki, predvsem z
namenom razvoja in uveljavljanja dru`bene odgovornosti.
Barbara Pia Jeni~
Director and artistic leader Senzorium Theatre Slovenia
Studied different approaches of acting and directing, Barbara Pia found her artistic shelter with Theatre de los
sentidos from Barcelona with whom she travelled eight years (1996-2004), participated many international
festivals and contributed to its' many awards. In 2001 she anchored sensorial theatre in Slovenia and since 2005
leads the company artistically, organisationally and financially. Since 1996 she created, directed, co-directed and
produced 21 performances for Senzorium theatre and 15 performances for Drama school Barica Blenkus, where
she coaches young talents in acting. For 12 years now (2000-2012) she works with Slovenia Transplant as a
role-play actress and coach for doctors who have to deal with family loss and transplantation of organs. In 2010
she graduated at DOBA Faculty Maribor as Bachelor of Business. Fully committed to Senzorium theatre, her
mission is to awake consciousness and change the world to a better place.
Red. prof. dr. Bo`idar Kante
Red. prof. dr. Bo`idar Kante, Univerza v Mariboru, Filozofska fakulteta. Na Filozofski fakulteti v Mariboru predava
estetiko in filozofijo umetnosti, na Pedago{ki fakulteti pa sodeluje pri predmetu Forma in kontekst. @e nekaj let
sodeluje tudi pri podiplomskem {tudiju filozofije na mariborski in ljubljanski univerzi.
Eva Kau~i~
Eva Kau~i~ entered the Faculty of Economics and Business at University of Maribor in 2006. Three years later, in
2009, she graduated in program International Business Economy with a degree thesis titled: The meaning and
problems of the triple bottom line approach in the international context. In 2009 she entered postgraduate studies
at the Faculty of Economics and Business in University of Maribor. Now she is preparing master paper titled: The
Social Responsibility as a Dimension of the International Marketing Strategy in Slovenian middle-sized Companies.
In 2010 she participated at the international workshop Sustainable Development in Practice with article titled The
Concept of the Triple Bottom Line in the International Business Practise. In 2011 she was participant of the international IRDO conference. In her paper she explored Forms of Social Responsibility among Young People.
Zbigniew Klos, professor, PhD
Zbigniew Klos is a Professor at Poznan University of Technology (PUT), Poland.
In PUT he obtained in: 1972 - M.Sc. in Mechanical Engineering, in 1979 - Ph.D. - Assistant Professor, in 1990 D.Sc. - habilitation. In 1994-2001 he was an Associate Professor and since 2002 is a Full Professor at PUT,
Institute of Machines and Automotive Vehicles.
His main scientific interests are focused on: development of LCA (Life Cycle Assessment) methodology, LC
Management, TQM introduction to enterprises, corporate culture and innovation issues.
His main organizational positions were: in 1993-1996 - Vice-Dean for Education, then in 1999-2005 and since 2008
- Vice-Dean for Development and International Co-operation at the Faculty of Machines and Transportation, PUT.
His main scientific positions have been: since 2002 - member of Editorial Board of International Journal of LCA,
and since 2011 Subject Editor as well as since 2008 - member of Editorial Board of Scientific Problems of
Machines Operation and Maintenance, Editor of Eco-Engineering.
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Dr. Jo`ica Knez-Riedl
Dr. Jo`ica Knez-Riedl is Full Prof., engaged at the University of Maribor, Faculty of Economics and Business,
lecturing and researching the fields of business economics, environmental economics, and responsible entrepreneurship, and at Economic faculty of University of Rijeka (Croatia). She is author and co-author of scientific and
professional monographs, published in Slovene, English and German language, of several cited articles in international scientific reviews, and of papers at international conferences (nearly 70 papers). Her work relates to
business economics, entrepreneurship, creditworthiness of a firm, corporate social responsibility and environmental
economics. She is actively participating in several professional associations and seminars for managers, entrepreneurs, accountants, financial experts, auditors, entrepreneurial and tax consultants, providing them with the latest
research findings, also via e-learning. She is writing and teaching, besides in Slovene, in English, German and
Croatian language.
Andreja Kodrin
Andreja Kodrin obtained University degree in economics in 1992, Master's degree in 1997 and executive
programs at INSEAD, HBS and IMD. In last fourteen years she has done several postgraduate researches in the
field of financial & investment management, performance management, Balanced- Scorecard and strategic
management. Andreja is now working on PhD thesis from strategic management and climate change. Andreja
lectures at faculties and conferences worldwide and is the President of non profit Challenge:Future youth think tank,
running also one of the largest global student competition for sustainable innovations. Prior founding TMK and
Challenge:Future she was Group CFO and member of the Board of Directors of AKTIVA Holdings in Amsterdam,
the Netherlands, for eight years. She is/ was the member of several Supervisory boards of companies, banks,
pension fund and charities in USA, Netherlands, UK, Swiss, Luxemburg, Serbia and Slovenia.
Sabina Kojc
Sabina Kojc je {tudirala Medijske komunikacije na Fakulteti za elektrotehniko, ra~unalni{tvo in informatiko.
Trenutno pripravlja diplomsko nalogo s podro~ja medkulturne komunikacije, kot {tudentka pa delo opravlja na
podjetju Creditexpress. Od leta 2009 aktivno sodeluje z in{titutom IRDO pri ustvarjanju IRDO novic, organizaciji
konference DOII^ in ostalih projektih. V preteklih letih je kot {tudentka delo opravljala na podjetju Press Clipping,
v Slovenskem dru{tvo za celiakijo je kot prostovoljka opravljala vlogo predsednice mladinske sekcije in ~lanice
izvr{nega odbora SDC, ter se udele`evala raznih mednarodnih sre~anj.
Mitja Kopina, MSc
PhD student in Faculty of Economics and Business Maribor, elective courses of Management, Organisation and
Informatics. More than 20 years of work experiences in development and organisation of information
technologies, envolved in, and leading many innovative teams and international projects. Helping mind the gap
beetwen IT and business world in several different small and large international companies in Europe. Lately
involved in many ecological projects and sustainable future researches, trying to combine years of experinces in
IT and bussines world with the natural and sustainable way of work, development and living.
Anna Kopyrina
Student of Ural Federal University, Russia, Yekaterinburg
5th year student in Ural Federal University, doing research on cross-cultural differences in values and social responsibility of business. A prize-winner in the competition of applied scientific works “Eurasia business: standards of the
future” with teamwork “Foresight to develop the Russian North: to the world standards of corporate social responsibility with national heritage” (2010). Member and participant of the V International Scientific Conference
“Russia`s integration into the world economy: the new paradigms of the economic culture” (2011). Authour of 2
publications as individual and under supervision.
Mag. Vesna Kova~i~
Mag. Vesna Kova~i~ je kon~ala podiplomski {tudij na Univerzi v Mariboru, na Ekonomsko-poslovni fakulteti.
Dolgoletne prakti~ne izku{nje v gospodarskem sektorju s podro~ja organiziranja, vodenja projektov, poslovne
informatike in sistemov kakovosti je pridobila s sodelovanjem pri {tevilnih projektih v velikih, srednjih kot tudi
malih podjetjih. Zaposlena je kot podjetnica, predavateljica in presojevalka za sisteme kakovosti. Leta 2009 je
sodelovala pri ustanovitvi podjetja za izobra`evanje, svetovanje in mediacijo ter v okviru tega organizirala
strate{ka strokovna sre~anja predstavnikov energetskega trga v Sloveniji. Leta 2010 je postala podjetnica. S
Slovenskim in{titutom za kakovost sodeluje kot zunanja presojevalka sistemov kakovosti po standardu ISO 9001.
Na DOBA Fakulteti za uporabne poslovne in dru`bene {tudije v Mariboru pou~uje predmet Sistemi za podporo
upravljanja. Na dodiplomskem {tudiju sodeluje tudi pri izvedbi predmetov Projektni mened`ment in timsko delo
ter Organiziranje in mened`ment. Na magistrskem {tudiju sodeluje pri izvedbi predmetov Upravljanje podjetij z
informacijskimi tehnologijami in Kreativno upravljanje inovacij v storitveni dejavnosti. Kot gost iz prakse podaja
prakti~ne izku{nje {tudentom na Univerzi v Mariboru, Ekonomsko-poslovni fakulteti. Zanima jo znanstveno
raziskovanje na podro~ju socialnega podjetni{tva, socialnih inovacij in sistemskega razmi{ljanja.
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Bistra Kumbaroska
Master candidate, Challenge:Future project coordinator
Basileus scholar, currently completing the master studies in International Business at the Faculty of Economics in
Ljubljana. Since her university studies, she has been involved in youth activism and social projects trough AIESEC,
MCIC and USAID. She is brand establisher of mladiinfo.com and currently working in Challenge:Future (C:F) as
project coordinator. Her recent expeience in coordinating C:F's YOUTH for youth challenge has reached beyond
any other experience in sende of global social impact thorugh virtual collaboration.
Karin Lavin
Painter, freelance creator in the field of culture
Karin Lavin received a degree in Painting from the Academy of Fine Arts, Venice. Her work takes place in the
framework of land art. Her basic activity is designing programmes and leading projects and educational courses
in the field of holistic perspectives on the landscape and man, which facilitate the creative involvement of participants and enable them to subtly experience a geographical space. The end result takes the form of a brochure,
exhibition or new learning method which represents the shared expression of all those who participated in the
creative process. The programmes are based on creativity and innovation and on generating awareness of the
significance of the natural and cultural heritage and creatively applying its contents to activities such as school,
tourism and developmental planning.
(The Kras/Karst - Expressions of a Landscape project, Ministry of the Environment and Spatial Planning of the
Republic of Slovenia, King Baudouin Foundation Brussels; Education for teachers participating in the Wetlands
project, [kocjan Caves Park; Collaboration in concept design for the World of Kolpa project, Municipality of
Kostel, Slovenia; Collaboration in concept design for a programme for in-depth experiential tourism in Kvarner,
Lovranske Vile Ltd., Lovran, Croatia; Concept and management of the Identity of a Place project, Municipality of
Dom`ale, Slovenia; Concept and management of the Living Heritage project, Slovenska Bistrica, 2011; Leading
training sessions for professional staff at kindergartens throughout Slovenia over a period of several years;
Collaboration in the European Heritage Days campaign over a period of several years).
Robi Lavin
Geomancy
Robi Lavin is a holistic consultant who is professionally involved with geomancy - knowledge of the holistic treatment of
the environment and the human being - the holistic medicine of the environment He carries out examinations of the health
of individual environments and offers advice. He uses the lithopuncture method to heal and harmonise. In architectural
planning in the construction of houses and residential complexes, he adopts an integrated planning approach. He
devotes himself in particular to projects incorporating geomantic design and sustainable development principles. When
working with businesses, he deals holistically with the working environment and employees .In 2010 he received a
special innovation award from the Chamber of Commerce and Industry in the field of geomantic business consultancy.
Consultation modalities include: Spatial Analysis, Space remedy and enhancement, Harmonization of
Landscape/Architectural/Interior Design with spatial analysis, Harmonization of Construction Planning with spatial
analysis, Holistic Consultation for optimal project management.
REFERENCES
Based on this innovative approach to design investment project, our group has implemented several projects and
here we list the larger ones:
Project 8, Dom`ale near Ljubljana, residental settlement, building plot 2.6ha, Fsi 1.1
Planina, Planina near Ajdov{~ina, residental village , area 1.9ha, Fsi 0,64
Ranca, Pesnica near Maribor, neighbourhood of 5 family houses
In realization is urban park in Dom`ale, projects completed 2005-2006, based on won competition.
Other Robi Lavin realized references . Clinica Vid Nova Gorica, Iskra Semi~, Lovranske vile, settlement Lanovo
[kofljica, water bottling plant Costtela etc.
Helmut K. Löckenhoff, Dipl.Kfm, Dr.
Independent Research
General
*1932 Germany. Classical education; Interdisciplinary thesis: economy, sociology, communication. Strategy
controller industry; practice oriented teaching. Management, Learning, Creativity etc. Co-operation with scientific
societies. - 1994 Independent Research.
1955 systems addict; 1961 connection to St. Gallen. Consulting, MBA workshops e.g. in innovation. Field
research e.g. RSA. Actual topics: Transdisciplinarity. Pragmatic Philosophy, Epistemology; Complexity-, Semiodynamics; Biosemiotics. Learning. Societal Change Guidance/ Control/ Innovation. - Shaman Research.
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Darija Lorbek
Sem univerzitetna diplomirana sociologinja, rojena leta 1982. Leta 2008 sem diplomirala na Fakulteti za
dru`bene vede, od leta 2009 pa sem kot strokovna sodelavka na evropskem projektu zaposlena v Slovenski zvezi
za toba~no kontrolo in javno zdravje, pri katerem skrbim za na~rtovanje, organizacijo in izvedbo projektnih
aktivnosti. V ~asu dela na projektu sem se usposabljala za promotorja zdravja pri delu v okviru projekta ^ili za
delo, ki ga vodi Klini~ni in{titut za medicino dela, prometa in {porta (Klini~ni center Ljubljana) in za projektnega
vodjo v NVO v okviru Akademije za nevladne organizacije na CNVOS.
Rebeka Lukman
Rebeka Lukman holds a BSc in Chemistry and Biology (University of Maribor, Slovenia) and a PhD in the field of
chemical engineering (direction: environmental engineering and sustainable development). She also holds a
Diploma from the Postgraduate School of Industrial Ecology (Norwegian University of Technology, Trondheim,
Norway). She is currently working as a postdoctoral researcher in Nigrad d.d. communal company,
Slovenia and as a project manager at the University of Maribor, Slovenia. She has expertise in environmental
impacts assessment and costing from life-cycle perspective, industrial ecology, sustainable consumption, education
for sustainable development, and sustainability indicators for public and private institutions.
Some of Rebeka's current and past projects include: development of a new sustainability oriented curricula at the
University of Maribor, environmental impacts assessment of the Engineering campus at the University of Maribor, Virtual
Campus for Sustainable Europe (European Virtual Seminar) - e-learning and e-tutoring, Sustainability terms and their
definitions, NATO/SPS Pilot study Clean products and processes (Phase II), Energy efficiency and renewable resources,
developing sustainability indicators for universities ranking, and safety transport of the chemicals in Mediterranean area.
MAHNAZ ALA'I
Mahnaz is a former public relations executive and company director in the United Kingdom. In addition, she
acted as managing editor for a start-up publication. She has served as an event organiser for major corporate
management and public relations events, as well as community activities.
For many years, she was executive director of a cross-cultural performing arts organisation based in Canada,
dedicated to humanitarian enterprises on a global basis.. Also in Canada, she was periodically active in a
Native Arts Organisation dedicated to assisting the indigenous peoples. The arts are her passion.
Katja Majer
Bachelor of Arts
Finished Academy of Fine Arts and Design at the University of Ljubljana (2002), since 2003 is employed as a
freelance artist. Finished school of Geomancy in 2004, since then working on geomancy by herself or with Vitaaa,
Association for the Coexistence of Humanity, Nature and Environment and Marko Poga~nik.. Realized eleven solo
exhibitions, twelve public sculptures and participated in over thirty group exhibitions and projects.
Mirjana Mladi~, B.Sc
Marketing Expert
Graduated at Faculty of Economics at the University of Ljubljana (1984). Curently working as Marketing
Specialist in Cultural Centre Narodni dom Maribor. In 2007 finished training for CSR consultant with a winning
project for Metalprim Maribor. In her current position, she is involved in implementation of CSR practices in tha
activities of Narodni dom Maribor, among others the development of voluntarism, the sustainable practices,
especially in the framework of Festival Lent. She is a member of IRDO, Institute for Researching of Social Responsibility.
Matjaz MULEJ
Matjaz MULEJ, 1941. Slovenian. Retired from University of Maribor; Professor Emeritus, Systems and Innovation
Theory. +1.600 publications in +40 countries (see: IZUM/Cobiss/Bibliographies, 08082); +60 publications in
world-top journals, +100 citations, of which +60 in world-top journals. Visiting professor abroad: 15 semesters,
including Cornell U., Ithaca, NY, and others in Austria, China, Germany, Mexico, USA, about 50 further shorter visits
with classes for students around the world. Consultant or speaker in/for enterprises about 500 times in six countries.
Author: Dialectical Systems Theory (see: François, 2004, International Encyclopedia ..); Innovative Business Paradigm
for countries/enterprises in transition and Methods of creative interdisciplinary cooperation USOMID and USOMID
with 6 Thinking Hats. Investigating and publishing in teams, mostly. Member: New York Academy of Sciences
(1996), European Academy of Sciences and Arts, Salzburg (2004), European Academy of Sciences, Arts and
Humanities, Paris (2004), International Academy for Systems and Cybernetic Sciences, Vienna (2010; president).
IFSR (International Federation for Systems Research with 37 member associations, president until 2010). Receiver of
many rewards for his work on systems approach to innovation in Yugoslavia, Slovenia, Maribor and University of
Maribor. Many 'Who is Who' entries and invitations, Slovenian and international. M.A. in Development Economics,
Doctorates in Economics/Systems Theory, and in Management/Innovation Management. Married, 2 adult children,
4 grand-children. Mail: EPF, Razlagova 14, SI-2000 Maribor, Slovenia. E-mail: [email protected]; EPF homepage:
epfip.uni-mb.si ; IRDO (Institute for development of social responsibility): www.irdo.si.
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Alenka Nagli~
Master of Science and Economics, Market Analyst
Graduated from the Faculty of Economics and Business' international economics programme at the University of
Maribor. She continued her master's degree studies at the Faculty of Economic and Business, where she is currently
a student in the doctoral programme. Her research interests are mainly focused on market diversification, social
responsibility and sustainable development. She works as a market analyst.
Tatjana Novak
Tatjana Novak has been active in the media intelligence industry since 1994 as co-owner and director of Press
clipping Slovenija.
Prior to her appointment, Tatjana held sales and operational roles with Spem Communication Group.
She is founder of Media Intelligence Group, organizer 40. World Congress press clipping agencies FIBEP (the
International Federation of Press Clipping Bureaus) and is a member of the Association of Media Evaluation
Companies (AMEC) Copyright and Licensing Commission.
Tatjana is also a member Slovenian Society for Public Relations from the beginning and participate in Chamber
ob Public Relations.
Since 2006 she is actively involved in the field of regulation of compensation to copyright in Slovenia and in the region.
In addition to her Industry appointments, she is a past president of the Rotary club Maribor Grad.
Aleksander Sa{a Ostan
Born in 1959 in Ljubljana, Slovenia. Studied in Ljubljana at the faculty of architecture (1978-86), worked in
Lerida, West Berlin, Vienna, Lund…Since his studies he is a free lance architect, whose interests span a broad
field of living cultures, mostly connected with questions of sustainability. He leads spatial workshops, meetings and
architectural summer schools, he lectures and writes (all home and abroad). He is also involved in research, urban
planning and architectural projects, he builds and practices photography and geomancy. In his free time he travels
around the world and studies diverse architectural urban traditions.
Ostan is an active member of Architectural society of Ljubljana (DAL), of Urban planning society of Slovenia
(DUPPS), president of the Common Council of the Architectural and spatial chamber of Slovenia (ZAPS), member
of the independent Urban council for Ljubljana, member of the informal architectural group The Open Circle,
member of the cultural society Sestava (where individuals of different professions meet and act in the creative field
of arts and sciences) and- last but not least - he is director of Atelier Ostan Pavlin, where with his partner Nata{a
Pavlin and collaborators they practice architecture, urban planning, design of exibitions…etc.
He has won some prizes on the national level, between others 3 times the Golden pencil national architectural
award; 2005, 2008. 2011, the Maks Fabiani national urban planning award 2010, nomination for the
European urban planning award ECTP 2010, national Golden Nest award 2009 (for publications on architecture
and urban planning, together with Open Circle); was representing Slovenia at the Architectural biennale of Venice
in 2008 (together with Open Circle); together with friends from the Open Circle and Sestava their project Celica
(conversion of the old barracks into a hostel and cultural center) besides different national prizes was elected »The
hippest hostel in the world« by Lonely Planet in 2006…etc.
Next to beeing a writer of texts in cultural and professional journals Ostan is also co-author of different books, let's
just mention some of them here: Ethical insights in arts (billingual, also in engl., 1998?); Sestava (2000?);
Sporo~ila prostora 2008 (»The messages in space«), Urgency for new urban policy (billingual, als engl., 2008);
Sre~evanja s Tibetom (Meeting Tibet; 2000); Gliptoteka; mo`nosti kiparstva v Sloveniji (2007?)…itd.
Michael Parzefall
General Manager, Danone
Entrepreneurial leader and Finance expert with broad functional competence in General Management,
business development, commercial strategy, Sales & Marketing, Supply Chain and External Affairs, mainly
acquired in FMCG. General Manager of Danone Slovenia from 2009 with ¤ 17 million turnover, 25
employees, market leader in fresh dairy products. His main mission is to stabilize the business during the
economic crisis and preparing the company for further sustainable top-line growth and active implementation
of CSR for enabling sustainable long-term business success. Before this position was co-managing director in
Danone Austria, finance and logistics director at Galbani CEE, senior controler at Danone GMBH Munich. He
has extent management and leader experiences in leading management positions, project experience and
industry experience in FMCG.
Metka PENKO NATLA^EN
She graduated from the University of Ljubljana, Faculty of Law, Department of Justice. After successfully passing the
State Law Examination, she worked in the administration of justice, in publishing, in the rubber and chemical
industry, and as a researcher.
Since 1994, she has performed the duties of an independent counsellor for the field of labour law in the Legal
department of the Chamber of Commerce and Industry of Slovenia, in 2004 and 2005 year as Head of
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department for social dialogue and labour relations. She specialises in working with collective contract law,
especially in trade activities; in working with collective labour disputes and individual labour relations, and in
giving expert advice to members.
In the area of individual labour relations, she participates as an expert in the drafting of laws connected with this
field. She received additional professional training in Dublin, Turin and Warsaw. She was a member of the
tripartite Slovenian delegation at the ILO conference in Geneva.
She is also an appointed juror at the labour and social court. Since 1998, she has performed the duties of a
secretary general of the Court of Honour for the Chamber of Commerce and Industry of Slovenia. For three
years she was appointed as a secretary general of the Permanent Court of Arbitration attached to the Chamber
of Commerce and industry of Slovenia. Lst three years she has the duties as Project Expert Manager of the
project Alternative dispute resolution in labour relations and she deals with mediation and arbitration in labour
disputes.
Jana Petkov{ek [takul
Jana Petkov{ek [takul is a journalist and an editor at media company Dnevnik. She is an editor of
Employment&Career and Gazelas for the last four years. Her professional focus covers HR practices in small and
middle sized companies and on business models that enable gazelas to be the best in their field on the global
level. She also writes articles about companies that Dnevnik find them as the best practices inside the project
Golden tread and helps them to be wider known trough workshops and roundtables.
Darja Piciga, PhD
Darja Piciga (SI) is holding a Ph.D. in Cognitive Developmental and Educational Psychology and is since March
2010 responsible for climate change and green economy policies at the Government Office of Climate Change
of the Republic of Slovenia, particularly in areas connected to education, awareness and innovation. The range
of her tasks extends from analytical and conceptual work to effective implementation, monitoring and evaluation
in developing knowledge-based and sustainable society.
During the nineties, she has been one of the leading Slovenian experts in cognitive development and education
and has been appreciated also by the general public as the informal leader of a civil movement for education
based on human values. She has successfully completed more than 20 basic, applied and development projects
and is the author or co-author of more than 100 scientific and professional publications in the domains of cognitive
development, learning and teaching, mathematics and science education, information literacy, primary education,
secondary education, higher education, comparative and evaluation studies in education, research and
development policy.
For eight years she was managing EU Structural Funds in higher education, science and technology, which
encompasses also development and implementation of a new Science and Technology instrument in Slovenia Research Centres of Excellence.
In 2008, she participated in the project “Development Scenarios for Slovenia to 2035 - Trends and opportunities
in times of Climate Change.” Since March 2010, she has prepared two reports on the implementation of the
comprehensive Operational programme for the reduction of green-house gas emissions by 2012 of the Republic
of Slovenia, she has been successfully carrying out several educational and communication projects and
contributed significantly to the preparation of the Draft Strategy for the transition of Slovenia to a low carbon society
by 2050.
Daniel Popovi}
Daniel Popovi} has a degree in Political Science, currently a Doctoral student at the Faculty of Social Sciences at
the University of Ljubljana. He graduated in topic of universal basic income as a potential policy of exceeding
capitalist contradictions. He is also interested in other alternative socio-economic ideas and concepts. As a
Researcher at the Centre for Critical Approach to Political Science he was researching the concepts of citizenship
and civic education. Currently he is employed as a Undersecretary in Minister's Office at Ministry of Higher
Education, Science and Technology. Daniel Popovi} is also the author of several scientific articles, reviews and
translations.
mag. Bojan RADEJ
Bojan Radej, rojen 1961. v Ljubljani. Magistriral na Ekonomski fakulteti v Ljubljani, v 1993. svobodni raziskovalec na LICOS - Centre for Institutions and Economic Performance (Leuven). Leta 1994 specializacija na
okoljski upravi v Sapporu in Tokiu, Japonska. Od 1987-2004 zaposlen na Uradu za makroekonomske
analize in razvoj, pobudnik in prvi urednik Ekonomskega ogledala UMAR, koordinator priprave sklopov
dr`avnih strategij in metodologij njihovega spremljanja. Danes svobodni raziskovalec na podro~ju razvoja
evalvacijske metodologije, soustanovitelj in predsednik Slovenskega dru{tva evalvatorjev, publicist, prostovoljec.
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dr. Danijel Rebolj
Danijel Rebolj, professor of Construction and Transportation Informatics at University of Maribor. In 2009 visiting
professor of Civil and Environmental Engineering at Stanford University. Coordinator of the international
postgraduate program in Construction informatics. Research interests involve issues on system integration, product
and process modeling, automated building, mobile and ubiquitous computing, web based collaboration and
communication, virtual design and construction as well as other high potential IT for Architecture, Engineering and
Construction. Since 5. 5. 2011 rector of the University of Maribor.
Filippina Risopoulos, PhD
Filippina Risopoulos has an academic degree in educational studies with focus on „Studies as a transdisciplinary
form of university education”. Academic coordinator of the University's task force Sustainable University Graz
Sustainability4U one of the publishers of the biannual University's sustainability report since 2005. She is also
coordinator and member of the inter-university-task-force Sustainability4U a small group of member of the four
universities of Graz (University of Graz, Medical University of Graz, Technical University of Graz and the University
of Music and Performing Arts Graz). The core area of research and teachings are “Sustainability Education at
Universities”, “Communication in the context of sustainable development”. Further topics of interest are: entrepreneurship, systems thinking, transdisciplinary change processes and innovation management.
International memberships of associations such as the International Society for the Systems Sciences (ISSS), the
International Sociological Association (ISA), the annual European Meeting on Cybernetics and Systems Research
(EMCSR), the International Transdisciplinarity Net on Case Studies for Sustainable Development at the ETH Zurich
(ITdNet) and member of the scientific board of the International conference Social Responsibility and Current
Challenges (IRDO) broadens the network activities in which many projects are developed
Iva Roj
Student of Marketing and Student of Nature Conservation
After almost finishing her study of Marketing at the Faculty of Economics and Business, she decided for a parallel
study of Nature Conservation at the Educational center [entjur. This year she plans to graduate in both programs.
She used to work in public relations at company Engrotu{ and now she is doing her internship at the Institute for
Social Responsibility (IRDO).
Melita Romih
Melita Romih studied at Faculty of Social Sciences (University of Ljubljana), Human Resources. At newspaper
Dnevnik she started as Deputy Head of Public Relations. In august 2011 she became Head of Slovenian best
employers' selection Golden thread (Zlata nit). It is a unique media-research project, a national selection of the
best employers among the largest, the most successful and the fastest growing companies in Slovenia, which
oversees the quality of the relationship between the organisation and employees.
Past: IBE, Consulting Engineers; Golf Association of Slovenia, project manager, assistant, public relations and
journalist.
Leo Semashko, Ph.D.
State Councillor of St. Petersburg, Russia; GHA Founder and President since 2005; Philosopher and sociologist;
Author of Tetrism as unity of Tetraphilosophy and Tetrasociology as science about social harmony and harmonious
civilization; Author of 12 social discoveries and more than 300 scientific publications, including 15 books and
brochures.
Andreja [kvar~
Andreja [kvar~, presently working as senior nature conservation expert at Institute of Republic of Slovenia for
Nature Conservation, started to be actively involved in nature conservation projects in high school and continued
to be an active member in several NGOs in the field of biology and conservation during the study years. After a
first degree in Biology (2002), she took Msc in Biodiversity and Conservation at the University of Leeds, UK
(2003). At IRSNC, she was working at Central Unit mainly on Natura 2000 scientific background, implementation, monitoring and reporting. Presently she is working in Kranj Regional Office, dealing with wide range of
tasks in fields of spatial planning, use of natural resources, natural assets, protected species, conservation projects,
communication and education. Since 2007 she is also a member of Humanitas - Society for Human Rights and
Supportive Action, volunteering at Fair Trade shop and performing global education workshops for children and
youth. In years 2008 and 2009 she was a project manager at African center of Slovenia, preparing and
implementing various projects focusing international development, human rights and migrations. Andreja is also
devoted to environmental education. Since 2001 she is a mentor, national team leader and international jury
member at International Biology Olympiad. She is an author of a didactic game, which aims to teach about nature
conservation, sustanable development and communication in experiental and interactive way. She is also lecturing
about values of biodiversity at a vocational college.
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Gerald Steiner, PhD, Assoc. Prof.
Gerald Steiner is researcher and lecturer at the Institute of Systems Sciences, Innovation and Sustainability Research
(ISIS) at the University of Graz in Austria and lecturer at the School of Industrial Design at FH Joanneum and various
international institutions. For his work he received several awards such as the Daimler Chrysler Alpen-Adria
Research Award and the Best Paper Award of the WDSI (Western Decision Sciences Institute). His research
interests include systems sciences and in particular complex problem solving, creative innovation and entrepreneurship systems, and sustainable development. He also received the Schumpeter-Professorship 2011/12 at
Harvard University.
Univ.dipl.fil. Alja Stvarnik, spec. ZDT
univ.dipl.fil. Alja Stvarnik, specialistka zakonske in dru`inske terapije, dru`inska mediatorka in doktorandka
zakonske in dru`inske terapije na oddelku za Sociologijo in psihologijo religije Teolo{ke fakultete Univerze v
Ljubljani, raziskuje oblike psiholo{ke pomo~i parom, ki se soo~ajo z neplodnostjo, v procesu relacijske dru`inske
in zakonske terapije. Zadnja leta si prizadeva postaviti programe za psiholo{ko pomo~ in podporo parom v
Sloveniji, v katere se v obliki individualnih sre~anj, skupin za samopomo~, terapij in delavnic vklju~ujejo
posamezniki/posameznice in pari.
Jadranka [varc, PhD, senior scientist
Jadranka Svarc, PhD, is senior scientist at the Institute of Social Sciences Ivo Pilar, Zagreb. She received her Ph.D
in sociology of science at the Faculty of Philosophy, University of Zagreb. Her main scientific interest is science
and innovation policy in transition countries, globalisation and knowledge society.
Presently she is a leader of the scientific project - Social evaluation of the Croatian innovation system in the
perspective of knowledge society financed by the Ministry of Science, Education and Sports. She also participates
in several FP7 projects: WBC-INCO.NET (coordinator within the Institute), METRIS -Monitoring of the social
sciences and humanities (country correspondent), ERAWATCH (country correspondent), MASIS - Science in Society
in Europe (collaborator), ERAWATCH - TrendChart (collaborator). She is evaluator of the several internationally
referred journals, national scientific projects and recently of country reports within the ERAWATCH.
She is author and principal lecturer of the subject: Knowledge society and globalisation of science and technology
at the Business and Management School "Baltazar Adam Krcelic” in Zapresic, Croatia. She has published nearly
40 scientific papers and participated in over 40 scientific conferences.
Tatjana Toma`in Daki}
Graduate economist
Graduated in International Business at the Faculty of Economics in Ljubljana (2003) and is currently finishing master
degree in International Business on the same faculty. She was employed as a Head of department of finance and
material management at Administrative unit servise in Ljubljana of the Ministry of public administration. Since 2011
she is working in family company as a consultat for development managers and she is studying life coaching on
The life coaching institute in England. She has finished the school of ayurveda and she is a member of InCo
movement for an innovative breakthrough. She is just a human being.
Irena Toma`in, univ. dipl. iur.
Director of JETO5 d.o.o. and legal adviser at Ekvilib In{titut
Graduated cum laude at University of Ljubljana, Law faculty, with the Diploma thesis Codes of Corporate
Governance and Corporate Governance Practice in Slovenia, for which she was rewarded with the Trimo, d.d.
Research Award. Her studies continue at University of Maribor, Law faculty, in corporate law. She further broadens
her knowledge and experience in the field of mediation and alternative dispute resolution, as well as in the field
of corporate social responsibility. She has gained work experience at a notary office, in a law firm, in the judiciary
and as a legal adviser in companies. In 2010 she passed the Slovene Law Bar Exam. She writes articles for the
law review Pravna praksa regularly and has contributed at the project Alternative workplace disputes resolution
through social dialogue, held by Slovene Chamber of Commerce in 2011.
Dragica Turjak
Graduated in Slovene and Russian language and literature from the Faculty of Arts in Ljubljana (1981). Employed
in the Maribor Public Library since 1986. Director of the library since 1991. In 2005 she passed the specialisation exam with the thesis entitled Internal Organisation and Human Resources Management in a Public Library,
for which she received the Kalan Foundation award (2007). In 2000 she received the ^op certificate of honour
for her professional work; the same recognition was awarded to the Maribor Public Library as an institution
(2001). The library's bibliobus was awarded the title of Bibliobus of the Year 2001 in the Netherlands. Further
achievements include the home page award (Denmark, 1995) and the Glazer credential for publication of the
Otrok in knjiga (Child and a Book) magazine (2003).
As the first library in Slovenia, the Maribor Public Library in 2005 aligned its business operations with the requirements of the quality management standard and was awarded the ISO 9001 quality certificate.
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David Vaillancourt
Mr Vaillancourt is a Senior General Management and Finance Executive with experience of Business
Development, Strategic Planning, Management and Administration, IT, Corporate Finance, Mergers &
Acquisitions. He has extensive international experience including North/Central America, Europe and South-East
Asia, and has been successful in fostering and developing high-level contacts. He is cross- and multi-culturally
sensitive and speaks fluent French and some German. Among various achievements, he returned an Indian
manufacturing/marketing company to stable operation, after several years of losses; restructured a Malaysian
manufacturing company, within the Bhumiputra framework; completed a number of public (IPO) and private
placement financings in Europe, the US (NYSE and NASDAQ) and Canada.
He regularly participates in Corporate Social Responsibility and Civil Voice in Society at seminars and conferences
throughout Europe, and is an advocate for, and supporter of, responsible and ethical business practices.
Mr Vaillancourt has dual Canadian/UK nationality, and is a Management Accountant and a member of the
Planning Executives Institute.
Primo` Vallant
Founder of WikiLeaks.si, Vallant.si Foundation, Civil initiative for the protection of rule of law, welfare state &
nature, independent consultant, activist, conservationist
Studied Mechanical engineering, Technology at University of Maribor. Since 1991 worked as self
employed in fields of information technology, advertising and consulting. Since 2001 active mainly in
consulting and innovative problem solving. Since 2004 actively involved in nature conservation, mostly
against negative impact of: unsustainable logging, logging with forest machines, driving vehicles in natural
environment and human influence in mountain forests, specially in Mt. Pohorje forests, areas of Habitats
Directive and Natura 2000. He contributed to some logging policy changes, stop of ground works at Bo`je
{tenge/Reber at Mt. Pohorje and adoption of new stricter law regulating driving in natural environment in
Slovenia. Since 2010 active in WikiLeaks.si, which will provide localized, global submission, reporting and
civil prosecution of worst crimes and irregularities, together with innovative direct actions and solutions to
worst world problems. He is author of several articles, lectures and about 10.000 conservation photos and
videos.
Ana Vovk Kor`e
Ana Vovk Kor`e, Dr. Dr., Full Professor, Vice Dean for financial Affairs and Development at the Faculty of
Arts, Head of International Centre for Ecoremediation and director of Institut for Promotion Environmental
Protection is a habilitated university teacher. She works in the field of Sustainable development at the
regional and local level. Is also the author of many textbooks for Slovenian and international schools, she
leads seminars and develops innovative approaches to public participation in the process of sustainability.
She is also active in the area of educational projects process, where she helps to form system changes in
all level in education.
Drago Vuk, Ph.D., Full time Professor
Graduated in Chemical Technology at the University in Ljubljana (1974), reached Master degree at the University
of Ljubljana (1977) and finished PhD in Organizational Sciences at the University of Maribor (1986). He worked
in chemical industry and food industry (vegetable oil refining, development of food products) and since 1980 in
Public Cleansing Enterprise where he was engaged in solving various environmental problems. Since 1992 he is
employed at he Faculty of Organizational Sciences, University of Maribor, where now he is full time professor. His
research fields are ecology, production processes, innovation processes and management of investment.
He is author or co-author of several scientific papers (also cited in JCR) and articles in scientific monographies. He
was also editor of scientific monography Synthesized Organization, published by Peter Lang in 2009. He is also
co-author of the patent and patent publication The thermal immoblization of galvanic sludges into alumosilicates.
Michael Winger
Michael's lifelong commitment to innovation has allowed him to traverse many different arenas in his career. He
began his corporate career in Eastman Kodak Company's marketing organization, and later joined Kodak's Office
of Innovation as an Innovation Facilitator, where he pioneered the unique OI process to the company's sales
organizations. He travelled worldwide, assessing various markets for Kodak, serving as a liaison between
marketing and product development.
Since 1998 he has operated NEW DIRECTIONS NA, a consulting firm which focuses on Strategies for Cultural
Integration. He is a graduate of Cornell University in the US.
Aside from his extensive commercial consulting, Michael played a significant role as leading facilitator of the
contract team that assisted the US Air Force Chief of Staff's Long Range Planning activity and served as served as
a lead consultant to the Air Force Research Laboratory's Transformation effort as part of the greater efforts of the
USAF Materiel Command.
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Michael's other change management experience includes reengineering of Eastman Kodak's marketing communications collateral media organization which resulted in a 65% cycle time reduction and a 40% cost reduction;
reengineering of Xerox Corporation's Corporate Communications; reengineering the technical operations for
Mobil Chemical Company; and, process redesign of competency-based career ladders for the Office of
Management and Administration of the Department of Energy. Other activities include the implementation of the
Balanced Scorecard at the Department of Justice's National Institute of Corrections of the Bureau of Prisons.
dr. Suzana @ili~ Fi{er
Suzana @ili~ Fi{er je diplomirana novinarka in magistrica znanosti s podro~ja politologije. Magistrski {tudij je
zaklju~ila na Central European University (Budimpe{ta).
Doktorat znanosti je pridobila na Fakulteti za dru`bene vede na Univerzi v Ljubljani, kjer je zagovarjala disertacijo,
raziskovalno je delovala na University of Westminster, London.
Po kon~anem {tudiju je opravljala novinarsko delo v razli~nih medijskih hi{ah, v ~asnikih in na RTV Slovenija. Delo
novinarke je za~ela v ~asniku Ve~er, kasneje pa je novinarsko delovala na RTV Slovenija v Ljubljani in Mariboru.
V obdobju 1994-95 je sodelovala v oddelku za mednarodne odnose na RTV Slovenija.
Oktobra leta 1995 se je zaposlila v podjetju Pro plus, kjer je bila urednica in izvr{na producentka ter namestnica
direktorja produkcije za programe POP TV vse do konca leta 2001. V podjetju Pro Plus je vodila najve~jo produkcijsko enoto, produkcijo v Mariboru. Konec leta 2001 je pridobila raziskovalno {tipendijo sklada Chevening, ki
jo podeljujeta Britanski svet in Ministrstvo za zunanje zadeve v Veliki Britaniji, in se tako odlo~ila za odhod v
London. V letih 2001-2004 je raziskovala in predavala na University of Westminster in na European School of
Economics v Londonu.
Od konca leta 2004 je zaposlena na Univerzi v Mariboru na programu Medijske komunikacije (FERI). Je
predavateljica in predstojnica In{tituta za Medijske komunikacije. Objavlja strokovna in znanstvena dela s
podro~ja medijev in upravljanja medijev ter uresni~evanja javnega interesa. Kot nosilka izvaja razli~ne predmete
na FERI. Je aktivna udele`enka mednarodnih znanstvenih simpozijev in konferenc s podro~ja medijev, javnega
interesa in upravljanja medijev (Westminster-London, Sorbonne-Paris,…).V letu 2007 je izdala knjigo Upravljanje
televizije, je pa tudi soavtorica drugih knjig s podro~ja medijev.
Od junija 2006 do 2008 je bila predsednica Strokovne komisije za ocenjevanje projektov, prispelih na razpis
za sofinanciranje ustvarjanja programskih vsebin medijev, ki jo je oblikovalo Ministrstvo za kulturo. V letih 2007
in 2008 je predsedovala Svetu SNG Maribor, katerega ~lanica je {e zmeraj. V letu 2009 in 2010 je sodelovala
v strokovni komisij iMinistrstva za kulturo za pripravo Zakona o medijih. S projektom EPK sodeluje od vsega
za~etka, sprva kot ~lanica generalnega sekretariata, kasneje kot ~lanica v Svetu zavoda EPK 2010.
Dr. Andrej Fi{travec
Dr. Andrej Fi{travec je sociolog in poznavalec antropozofije. Vrsto let je bil predavatelj na Filozofski fakulteti
Univerze v Mariboru, sedaj pa je vi{ji svetovalec na Zavodu RS za {olstvo in vodja Znanstveno–raziskovalnega
centra pri in{titutu IRDO. Je sourednik nedavno izdane devete {tevilke zbornika Subkulture, ki vsebuje klju~ne misli
gostov Dru`abnega dru`boslovja v sezoni 2009/2010 ter tudi njegove misli in refleksije o aktualni dru`beni krizi.
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5 SKLEPI KONFERENCE
Sklepi konference so objavljeni na spletni strani www.irdo.si. Oglejte si jih!
Po{ljite nam tudi va{e predloge za razvoj dru`bene odgovornosti na naslov: [email protected].
Skupaj zmoremo ve~!
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6 ORGANIZATORJI, SPONZORJI, DONATORJI...
^ASTNI POKROVITELJ:
DR. DANILO TÜRK,
PREDSEDNIK REPUBLIKE SLOVENIJE
ORGANIZATORJA
IRDO – In{titut za razvoj družbene odgovornosti
Preradovi~eva ulica 26, 2000 Maribor
www.irdo.si
MARIBOR 2012
Vetrinjska ulica 30, 2000 Maribor
www.maribor2012.eu
V sodelovanju z:
• Javni zavod MARIBOR 2012 - Evropska prestolnica kulture
• Mednarodna akademija za sistemske in kibernetske znanosti, Dunaj (IASCYS)
• Javna agencija RS za raziskovalno dejavnost (ARRS)
• Javna agencija za knjigo RS (JAK)
• Mestna ob~ina Maribor
• Štajerska gospodarska zbornica
• Ameri{ka gospodarska zbornica v Sloveniji
• Narodni dom Maribor
• Zavod RS za varstvo narave
• Slovensko dru{tvo za odnose z javnostmi
• Londonska {ola za odnose z javnostmi
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SOFINANCERJI:
MARIBOR 2012
Vetrinjska ulica 30, 2000 Maribor
www.maribor2012.eu
Javna agencija za raziskovalno dejavnost RS
Bleiweisova cesta 30, 1000 Ljubljana
http://www.arrs.gov.si/
Mestna ob~ina Maribor
Ulica heroja Staneta 1
2000 Maribor
http://www.maribor.si/
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SPONZORJI:
GRAWE zavarovalnica d.d.
Gregor~i~eva 39, 2000 Maribor
www.grawe.si
Zavod 1 APEJRON Maribor
Betnavska cesta 55, SI-2000 MARIBOR
www.1apejron.si
Medis-M d.o.o.
Zagreb{ka 40, 2000 MARIBOR
www.medis-m.si
Creditexpress d.o.o.
Ulica Vita Kraigherja 5, 2000 Maribor
www.creditexpress.si
Committo, d.o.o.
Spodnja Korena 5 B, 2241 Spodnji Duplek
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DONATORJI:
Pivovarna La{ko, d.d.
Trubarjeva 28, 3270 La{ko
www.pivo-lasko.si
VINOGRADNI[TVO FRE[ER
Kal{e 19, 2315 [martno na Pohorju
www.freser.si
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MEDIJSKI PARTNERJI:
^ZP VE^ER, d.d.
2504 Maribor
www.vecer.si
Europlakat d.o.o.
Koprska ulica 98, 1000 Ljubljana
www.europlakat.si
T: 02/250 00 49
M: 040/650 446
[email protected]
www.ekomagazin.si
PARTNER KLIPINGA:
Press Clipping d.o.o.
Kraljevi~a Marka ulica 5
2000 Maribor
www.pressclip.si
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7 OBJAVE
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^LANSTVO V IN[TITUTU IRDO
POSTANITE ^LAN IN[TITUTA IRDO TUDI VI
ali va{e podjetje, organizacija, ustanova
Povezani smo bolj, kot si mislimo. Na{a dejanja imajo posledice –dobre in slabe. Odvisno od ~loveka in narave…
Morda nas v prihodnje lahko re{i le dobra mera modrosti, odgovornosti/po{tenja in usklajenega delovanja.
Zato vas kot posameznika oz. podjetje, organizacijo vabimo v na{o dru`bo, med ~lane in{tituta IRDO –
In{tituta za razvoj dru`bene odgovornosti. V sodobnem svetu namre~ velja, da uspe{na in razvojno usmerjena
podjetja in posamezniki podpirajo strokovne in raziskovalne institucije, saj s tem izra`ajo svoj del dru`bene
odgovornosti, ker to koristi tudi njim samim. Dru`bena odgovornost pomeni, da se v {ir{em in o`jem lastnem
interesu trudimo delati v dobrobit ljudi preko meja, ki jih predpisuje zakonodaja. Pre`ivetje narave in s tem
~love{tva, vklju~no z organizacijami vseh vrst, tudi podjetij, je od tega odvisno v veliki meri.
Postanite ~lan in{tituta IRDO tudi vi ali va{e podjetje, ustanova, organizacija. Skupaj lahko naredimo ve~, {e zlasti
pri izmenjavi informacij, strokovnih pogledov, prakse in izhodi{~. Sedaj zdru`ujemo `e ve~ kot 100 ~lanov, od
tega dobro polovico kolektivnih. Med njimi so Telekom Slovenije, Mimovrste, MIEL Elektronika, Socius, Creditexpress,
Medis-M, Mikrodata GIS, [tajerska gospodarska zbornica, Ob~ina Duplek, Umetnostna galerija Maribor, ZSSS
Podravja, SKEI TAM, Premogovnik Velenje, Termoelektrarna [o{tanj, Tovarna olja Gea, GARANT-ZAVAROVANJE,
Izobra`evalno razvojni zavod Univerzum Minerva, Mariborska knji`nica, KOGAL Karli Udovi~i~ s.p., N.K.V., Pro
anima, Zavarovalnica Maribor, Nova KBM, Zavarovalnica Troiglav, Slovenska znanstvena fundacija … Med
posamezniki so tako {tudenti, kot ~lani uprav ter predsedniki najve~jih slovenskih podjetij, organizacij in ustanov.
Vsi ti se zelo zavedamo pomena dru`bene odgovornosti!
In{titut IRDO smo na civilno pobudo ustanovili leta 2004 z namenom raziskovati in promovirati dru`beno
odgovornost v Sloveniji in v tujini. V ta namen izvajamo {tevilne aktivnosti, ki jih podrobneje predstavljamo v prilogi
in na spletnih straneh in{tituta www.irdo.si. Vljudno vabljeni, da prispevate k bolj{i dru`bi po svojih mo~eh tudi
vi! Bodimo skupaj manj sebi~ni iz sebi~nih razlogov!
Kako postanete ~lan in{tituta?
V in{titut IRDO se lahko v~lanijo vsi po{tenjaki – pravne osebe iz gospodarstva in negospodarstva (kolektivno
~lanstvo) in ljudje kot posamezniki (individualno ~lanstvo).
^lan in{tituta IRDO lahko torej postane vsakdo s pla~ilom simboli~ne ~lanarine, ki se obnavlja z vsakim
koledarskim letom, z upo{tevanjem dogovora o sodelovanju ter pravic in obveznosti, ki izhajajo iz ~lanstva.
Vi{ino ~lanarine dolo~i Svet in{tituta IRDO. Ko podpi{ete pristopno izjavo za ~lanstvo v IRDO oz. dogovor o
kolektivnem ~lanstvu, pla~ate sorazmerni del ~lanarine za teko~e leto od teko~ega meseca pristopa v ~lanstvo dalje.
Vsak ~lan in{tituta prejme ~lansko potrdilo s ~lansko {tevilko, s katero uveljavlja ~lanske ugodnosti.
Izpolnite prilo`eno Pristopno izjavo (iniividualni ~lani) ali Dogovor o kolektivnem ~lanstvu (podjetja, ustanove,
druge organizacije) in nam jo ~imprej po{ljite na [email protected] ali [email protected].
Ugodnosti in pravice ~lanov
In{titut IRDO svojim ~lanom omogo~a naslednje pravice in ugodnosti:
• sodelovanje pri oblikovanju programa dela in razvoja in{tituta IRDO,
• promocija ~lanov in njihovih projektov/dejavnosti na spletnih straneh, na konferencah ter v izbranih strokovnih
in drugih publikacijah in{tituta IRDO,
• sodelovanje na tematskih razpravah v povezavi z dru`beno odgovornostjo, ki omogo~ajo izmenjavo
izku{enj ~lanov in{tituta IRDO med seboj in vabljenih gostov,
• brezpla~en dostop do redno a`urirane baze primerov dobre prakse s podro~ja dru`bene odgovornosti vseh
{tirih osnovnih vsebin (po opredelitvi Evropske unije) – po{tenost do sodelavcev, partnerjev, {ir{e dru`be in
naravnih pogojev za `ivljenje in dobro po~utje ljudi - in poslovne odli~nosti ter miru na svetu,
• brezpla~na udele`ba na letnem sre~anju ~lanov in{tituta in objava vseh ~lanov v publikaciji sre~anja,
• brezpla~no prejemanje e-novic in{tituta (e-informacije o aktivnostih ~lanov in{tituta, aktualnih dogodki v
Sloveniji in tujini, poro~anje o aktualnih temah…),
• brezpla~en dostop do virov informacij na portalu in{tituta IRDO (informacijski portal za ~lane, partnerje in
javnost z aktualnimi informacijami, povezavami, primeri dobre prakse, novicami ~lanov in drugimi novostmi),
• potrdilo o ~lanstvu v in{titutu IRDO za teko~e leto,
• dodatni popusti pri uporabi storitev in izdelkov in{tituta:
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Dejavnosti in{tituta
• posvetovanja
• poslovno svetovanje
• izobra`evanje (delavnice, seminarji, konference)
• publikacije in{tituta
• ogla{evanje (portal, sponzoriranje projektov)
• raziskave
• projekti
• drugo
Popust v %
20%
15%
15%
15%
15%
10%
10%
Po dogovoru
Kategorije ~lanstva in vi{ina ~lanarine za leto 2012
(predlog je potrdil Svet zavoda IRDO, na seji dne 16.12.2011)
Vi{ina ~lanarine je dolo~ena po posamezniku oz. glede na velikost podjetja, kot sledi iz naslednje preglednice:
Kategorija ~lanstva
[tevilo zaposlenih
A. ^lan – pravna oseba
podjetje ali ustanova
A1 mikro podjetje, ustanova, organizacija
0-9 zaposlenih (tudi s.p.)
A2 malo podjetje, ustanova, organizacija
10-49 zaposlenih
A3 srednje veliko podjetje, ustanova, organizacija 50-249 zaposlenih
A4 veliko podjetje, ustanova, organizacija
250 in ve~ zaposlenih
B
^lan – fizi~na oseba
B1 posameznik
B2 {tudent (tudi podiplomski), upokojenec (50% popusta na kategorijo B1)
C
^lan - simpatizer
D
Kompenzacijski ~lan – partner (pravne osebe, interesna zdru`enja)
Letna ~lanarina v EUR neto (2012)
120
240
600
1.200
60
30
0
kompenzacija
Opombe:
• Davek na dodano vrednost ni vra~unan v znesku ~lanarine.
• Letno ~lanarino za naslednje leto dolo~a Svet in{tituta IRDO na svoji redni seji pred iztekom koledarskega leta.
• Letna ~lanarina se obra~una sorazmerno za {tevilo mesecev ~lanstva v teko~em koledarskem letu, s pri~etkom
od meseca v~lanitve v in{titut IRDO (za nove ~lane). Pla~a se v enkratnem znesku.
• Mo`nost pla~ila ~lanarine je tudi v obliki kompenzacije (pomo~ v materialnih sredstvih ali storitvah in{titutu, po
dogovoru in glede na potrebe in{tituta).
• Sredstva, zbrana iz ~lanarine, se uporabljajo za sofinanciranje dejavnosti in{tituta IRDO v skladu z letnim
programom dela ter za razvoj in promocijo dru`bene odgovornosti v {ir{i javnosti.
• ^lan simpatizer nima glasovalne pravice in ne more prejeti vseh ugodnosti ~lanov (popusti…), lahko pa je
prisoten na sre~anjih ~lanov in sodeluje z in{titutom glede na svoje mo`nosti.
• Kompenzacijski ~lan – partner ima enake pravice kot redni ~lan. ^lanarina se poravna s kompenzacijo.
Obveznosti ~lanov
Obveznosti ~lanov in{tituta IRDO so:
• sprejem dogovora o sodelovanju z in{titutom IRDO,
• spo{tovanje eti~nih na~el dru`bene odgovornosti,
• pla~ilo letne ~lanarine, ki jo Svet zavoda in{tituta IRDO dolo~i vsako leto posebej,
• glede na mo`nosti in interese aktivno sodelovanje pri delu in{tituta IRDO,
• in aktivna prisotnost na letnem sre~anju ~lanov in{tituta IRDO.
Prenehanje ~lanstva
^lanstvo preneha veljati, ~e ~lan kr{i norme, ki veljajo v in{titutu, moti ali {koduje delu in aktivnostim in{tituta IRDO,
ali zamuja s pla~ilom ~lanarine za ve~ kot mesec dni po zapadlosti pla~ila. ^lan lahko izstopi iz in{tituta IRDO
tudi na lastno `eljo in sicer tako, da o tem pisno obvesti in{titut IRDO. ^lan ima pravico odpovedati ~lanstvo en
mesec pred potekom enoletnega ~lanstva.
Varovanje podatkov
In{titut se zavezuje, da bo s podatki o ~lanih ravnal v skladu z dolo~ili Zakona o varstvu osebnih podatkov (Uradni
list RS {t. 59/99, 57/01 in dopolnitve) in da podatkov o ~lanih v nobenem primeru ne bo posredoval tretji osebi.
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Kam poslati pristopno izjavo za ~lanstvo v in{titutu?
Vabimo vas, da izpolnite prilo`eno prijavnico ~imprej in nam jo po{ljete:
• po el. po{ti: [email protected],
• po faksu: 02 429 71 04,
• ali po klasi~ni po{ti na naslov: IRDO – In{titut za razvoj dru`bene odgovornosti, Preradovi~eva 26, 2000 Maribor
Vse dodatne informacije v zvezi s ~lanstvom so vam na voljo po el. po{ti: [email protected] ali na GSM 031 344 883.
Veselimo se sodelovanja z vami v vzajemno korist in dru`beno dobro!
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8 ZAHVALA
Spo{tovani!
Veseli nas, da smo ob koncu sedme IRDO mednarodne konference spletli {tevilne kulturne, socialne, poslovne,
znanstvene, raziskovalne in mnoge druge niti. Leto{nja konferenca je pokazala, da skupaj zmoremo ve~, da smo
vsi soodvisni. ^e skupaj razmi{ljamo o dobrobiti ~love{tva, lahko tudi skupaj najdemo primerne poti iz krize. Zato
nas zelo veseli, da smo pri njeni izvedbi lahko sodelovali z vsemi vami, spo{tovani avtorji, udele`enci, organizatorji, sponzorji, partnerji.
S svojim delom so konferenco podprli {tevilni prostovoljci, {e posebej strokovnjaki, zaposleni in {tudenti ter ~lani
in{tituta IRDO. Pomo~ pri tem sta nam s sofinanciranjem nudila Javni zavod Maribor 2012 – Evropska prestolnica
kulture in Javna agencija za raziskovalno dejavnost RS, ter {tevilni sponzorji, donatorji in drugi.
Tokratno sre~anje je kot vselej doslej znanstveno obarvano, saj jo podpira tudi Javna agencija za raziskovalno
dejavnost RS in {tevilni strokovno-interesni partnerji, zlasti Javni zavod Maribor 2012 – Evropska prestolnica
kulture, [tajerska gospodarska zbornica in Narodni dom Maribor.
7. mednarodno konferenco »Dru`bena odgovornost in izzivi ~asa 2012: Inoviranje kulture za ve~ dru`bene
odgovornosti – kot pot iz socio-kulturne krize«, smo ustvarili mnogi, {e posebej pa ste k njeni realizaciji veliko
prispevali naslednji posamezniki in ustanove, za kar se vam iskreno zahvaljujemo:
• ~astni pokrovitelj, dr. Danilo Türk, predsednik RS, ter v njegovem imenu mag. Franc Ho~evar, Urad predsednika
RS, svetovalec predsednika za zdravstveno in socialno varstvo ter humanitarna vpra{anja,
• dr. Suzana @ili~ Fi{er, generalna direktorica Javnega zavoda Maribor 2012 – Evropska prestolnica kulture,
• Mitja ^ander, programski direktor Javnega zavoda Maribor 2012 – Evropska prestolnica kulture,
• Alma ^au{evi~, glavna producentka Javnega zavoda Maribor 2012 – Evropska prestolnica kulture,
• mag. Aleksandra Podgornik, direktorica [tajerske gospodarske zbornice,
• Javna agencija za raziskovalno dejavnost RS,
• predavatelji in avtorji, ki ste s svojim znanjem in izku{njami stkali to konferenco ter njen zbornik,
• ~lani in sodelavci in{tituta IRDO ter oblikovalci,
• sofinancerji, sponzorji in donatorji,
• podporni partnerji projekta in medijski pokrovitelji,
• udele`enci konference in vsi tisti, ki razumete, da je potrebno za ve~ dru`bene odgovornosti in s tem ustvarjalnega, celo inovativnega, in zato prijetnega `ivljenja storiti ve
• osebno in v skupinah, kjer delujemo ter tako prispevati k ohranitvi skupnega dobrega in pogojev za na{ obstoj.
Iskrena hvala vsem, ki ste kakorkoli pomagali pri realizaciji te konference!
Anita Hrast,
direktorica in{tituta IRDO
in predsednica Organizacijskega odbora konference
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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012
»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov
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OK IRDO konferenca 2012 zbornik ovitek
5. marec 2012 9:04:25